Winter 2011 - All Black Radio | Diaspora Radio

About NNRA
Neighborhood Newspaper & Radio Alliance (NNRA) is a network of neighborhood newspapers and
radio programming that reaches millions of Caribbean Americans and African Americans in New York City.
Our publications and radio coverage reach readers and listeners in Brooklyn, the Bronx, Queens, Staten Island and
Manhattan. We also have readers and listeners in Long Island, New Jersey and Westchester.
All of these newspapers and radio programs are community specific and owned by members of these
communities and offer our advertisers and business partners decades of experience in niche marketing.
We deliver geographically specific news featuring writers and celebrity hosts loved and respected by
those communities, as well as news, lifestyle, local and international sports, interviews, religious
programming and music, in short, “edutainment”, thus catering to a diverse readership and
listenership, numbering in the millions.
For advertisers, NNRA offers an opportunity for both market-wide and neighborhood targeted
advertising, allowing businesses to get their messages into the specific areas they want to penetrate.
N N R A R ad io Partners
Allblackradio.com
Diasporaradio.com
IRIE Jam Radio
WPAT 930AM
WVIP 93.5FM
Community Newspaper Partners
tCaribbean American Weekly
tCARE Journal
Winter 2011
tThe Consumer Advocate tThe Immigrant’s Journal
tToday’s Christian t Incarcerated
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About Caribbean American Weekly (CAW)
wned and produced by
Caribbean people, Caribbean
American Weekly (CAW) is a
weekly paper whose island flair does
not preclude it from providing useful
information to immigrants from any
and all countries of origin throughout
the New York metropolitan area. A bold
new idea in newspaper publishing,
CAW serves a blend of international
news, sports, interviews, feature articles
and political analysis without heavy
controversy, local news and informative
columns to create a newspaper that
readers read and share with others.
Moreover, each week the paper is
accompanied by one of its four topicspecific
inserts/also
stand-alone
publications: the Immigrant’s Journal,
CARE Journal, CaribVillage, Incarcerated and the newest, The Consumer
Advocate. With these rotating specialinterest sections, the paper is able to
attract an audience beyond those interested in Caribbean-American and island
life, into the wider population of other
immigrant communities, African- and
Hispanic-Americans, and small business owners and entrepreneurs.
CAW’s affiliate paper, Today’s Christian, also provides ties to faith-based
communities and the organizations
based therein.
Additionally, we have multi-cultural
radio programs on various radio stations, including the number one immigration show in the tri-state area. Shows
are aired live and repeated through our
24/7
Internet
&
Community
Radio,(www.diasporaradio.com).
O
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Branding With Us
dvertising in Caribbean American Weekly (CAW) is an excellent marketing strategy that will increase your visibility and
your profitability by funneling your campaign directly to New
York’s diverse population. Our publications can deliver your message
through targeted direct response campaigns to promote, position and
deliver your products and services among the Caribbean-American,
Latino, African-American, Christian and immigrant communities. If
you have an individual segment in mind, ask about our special supplements including health, home buying, wedding bells, franchising, independence celebrations, travel and more.
A
With a readership of 100,000 copies throughout Manhattan,
Brooklyn, Queens, the Bronx, Westchester and parts of New
Jersey, CAW has the base to reach your potential customers
often and in high volume. Current advertisers run the gamut
of real estate agents and law firms to health insurance companies and nursing review courses, but you also have the option of honing in your target market even more narrowly by
advertising with one of our inserts on a monthly basis. Does
your business offer products for small businesses or franchise
owners? Turn to The Consumer Advocate. Do you provide
services for African-Americans? CARE’s race-conscious articles will attract the audience who can benefit best from your
products and services.
With a new and improved, all-inclusive website, CAW attracts thousands of visitors each week to www.caribbeanamericanweekly.com.
The site also provides Diaspora Radio to its visitors, where you can
have your ads interspersed with the West Indian and African-American
mix of music that includes Calypso, Reggae, Compa, Hip Hop, Zouk,
Soca, Cadence and more. As those who frequent our site browse the
links to the many sections of our paper, you can also have your banner
ad flashing right before their eyes.
Winter 2011
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Demographic Highlights
he number of foreign-born residents in New York City had already reached 2.9 million as of 2000, according to the Department of City Planning’s statistics, and later
findings by the U.S. Census Bureau (which are even being challenged as underestimations) recorded an additional increase of 77,000 people (about 1.0%) in the city’s immigrant population between April 2000 and July 2003. The immigrant population grew by
788,000, or 38%, between 1990 and 2000, and went from 28% to 36% of the total city population. Of those immigrants, one-in-five is from the non-Hispanic Caribbean and 13%
come from the Dominican Republic alone.
T
Foreign-born populations (omits U.S.-born
children to foreign-born parents) we serve
by Borough:
Foreign-born populations (omits U.S.-born
children to foreign-born parents). Populations we serve by neighborhood:
Bronx
Brooklyn
Manhattan
Queens
1. Washington Heights
2. Flushing
3. Astoria
4. Bay Ridge-Bensonhurst
5. Elmhurst
6. Gravesend-Homecrest
7. Flatlands-Canarsie
8. Jackson Heights
9. Corona
10. Sunset Park-Industry City
385,827
931,769
452,440
1,028,339
29%
38%
29%
46%
90,300
86,900
84,700
78,600
74,600
70,300
68,900
64,200
61,400
59,200
Top Immigrant Groups in New York City
(omits U.S.-born children to foreign-born parents)
1. Dominican Republic
2. China (including Hong Kong and Taiwan)
3. Jamaica
4. Guyana
5. Mexico
6. Ecuador
7. Haiti
8. Trinidad & Tobago
9. Colombia
10. Russia
Winter 2011
369,200
261,600
178,900
130,600
122,600
114,900
95,600
88,800
84,400
81,400
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Demographic Highlights
In 2000, 79% of the foreign-born population in New York
City was between the ages of 18 and 64.
The Genders
For every 100 females who immigrate, there are 90 males.
Homeownership
In 2000, 28% of the city’s foreign-born are homeowners,
accounting for 40% of the city’s owner-occupied housing
units.
Rental
Immigrants account for nearly 50% of market rate rentals
and have thus been crucial in maintaining occupancy of
the city’s housing stock. In some areas up to 70% of recent-occupancy can be tied to immigrant households.
Average Household Income for Foreignborn
Labor force participation rates for females in Jamaican,
Trinidadian, Haitian and Guyanese households were
among the highest in the city as of 2000, with those for
males at the city average or higher. Household incomes
were either close to, or above, the city median ($37,700).
City Immigrant Population Rate
Due to high fertility rates among foreign-born women, immigrants and their U.S.-born offspring together actually
comprise 55% of the city’s total population.
All figures are generated by The Newest New Yorkers 2000 Briefing Booklet produced by the New York City Department of City Planning.
Winter 2011
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The Immigrant’s Journal
he Immigrant’s Journal Legal & Educational Fund, Inc.
is a not-for-profit organization, founded in 1998, dedicated to the diverse immigrant groups that constitute the
fabric of New York. Our purpose is to educate and empower the
immigrant communities through the development and coordination of various plans of action on important issues that are
crucial to their growth. In summary, our goals are:
T
To educate the members of the community about the contributions that immigrants have made to the United States,
economically and historically.
To inform members of the immigrant community about the
changes in immigration law, the educational system, health
issues, voting rights, financial opportunities, home purchasing
and other basic information.
To legally assist and direct members of the community facing immigration and other legal problems.
For many years, new immigrants to the United States have been
misinformed, embezzled and denied opportunities. This existed
as a result of the lack of credible publications and organizations
geared toward new immigrants. Hence, The Immigrant’s Journal was launched to fill that void. The Journal provides
up-to-date information on laws and regulations affecting the
immigrant communities, as well as news and human interest
stories. Today, the Journal is published in English, Spanish and
French.
In March 2005, the first Annual Think Tank
Conference: Protecting Immigrants, was held at
the Brooklyn Museum, where the Immigrant’s
Journal Legal & Educational Fund, Inc. Membership Program was launched. The event was a
success and the Membership Program currently
boasts over 3,000 members.
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CARE Journal
CARE Journal focuses on issues of race and discrimination at the same time that it highlights the achievements
of people of color.
"The common goal of 22 million Afro-Americans is respect as human beings, the God-given right to be a human
being. Our common goal is to obtain the human rights
that America has been denying us. We can never get civil
rights in America until our human rights are first restored.
We will never be recognized as citizens there until we are
first recognized as humans."
— "Racism: The Cancer That Is Destroying America,"
in Egyptian Gazette (Aug. 25 1964).
Malcolm X
CaribVillage is a lifestyle and community magazine that focuses on entertainment, health, travel, fashion, wedding bells and more, featuring profiles
on Caribbean-American events and Caribbean carnivals and festivals,
organizations and remarkable people.
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Today’s Christian Ministries
oday’s Christian Ministries promotes good moral behavior. The sole basis of our beliefs is the Bible,
God's infallible written Word, the 66 books of the Old and New Testaments. We believe that it was
uniquely, verbally and fully inspired by the Holy Spirit and that it was written without error (inerrant) in the original manuscripts. It is the supreme and final authority in all matters on which it speaks.
We accept those areas of doctrinal teaching on which, historically, there has been general agreement
among all true Christians. Because of the specialized calling of our movement, we desire to allow for freedom of conviction on other doctrinal matters, provided that any interpretation is based upon the Bible
alone, and that no such interpretation shall become an issue which hinders the ministry to which God has
called us.
T
Publication
The mission of Today's Christian is to provide a comprehensive Christian publication that facilitates the
empowerment of all Christians in the community. It is our hope that through spiritual, economic and educational growth, readers will become better equipped to serve the Lord, the Church and the wider community.
Winter 2011
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New American Chamber of Commerce (NACC)
W
ith sections such as Franchising 101, Consumer Tips, Know Your Rights, Bankruptcy, Credit
Repair, Small Business Solutions and Fraud Prevention, The Consumer Advocate covers a broad
base of topics that are of importance to all.
NACC hosts various monthly seminars such as:
Clergy Breakfast
Small Business Solutions
Identity Theft & Credit Repair
CAW Fire Your Landlord
Bankruptcy & Foreclosure
Wills, Estate & Investment Planning
Immigration
CARE Police Misconduct & Litigation
Franchising
Events:
Franchise Expo & Business Conference
Beauty, Health & Wellness Expo
We create and participate in key events such as:
Caribbean Netball Association
Caribbean Concert Series
Caribbean Theatre Series
Carnivals & Parades
Caribbean Park Festival
Taste of the Caribbean
Caribbean American Heritage Month
Think Tank Conference
Caribbean American Beauty Pageant
Drums of Thunder Competition
All Fours Alliance World Cup
CARE Chess Program
Guyana Family Fun Day
Brooklyn Music Festival
Caribbean Soccer League
Gospel Concerts
Beauty, Health & Wellness Expo
Sponsorship packages are available. Plus, our special advertising supplements help you maximize your
advertising dollar! Our conference rooms are available for rental.
Winter 2011
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Consumer Advocate
Winter 2011
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Consumer Advocate
Winter 2011
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Neighborhood Newspaper & Radio Alliance
Advertise For Success
ICE: Immigration & Cultural Exposé (ICE)
Immigration news and legislative updates, legal questions & answers,
interviews and more. Free off air legal consultations on any legal matter.
English ICE: Saturdays 6pm-7pm on WPAT 930AM
Latino ICE: Mondays 2pm-3pm on WPAT 930AM
English ICE: Thursdays 7am-8am on WVIP 93.5FM
Legally Speaking: Mondays 7:30am-8:00am on WVIP 93.5FM
Legal information and answers to all your issues from bankruptcy and personal
injury to immigration!
The Consumer Advocate: Tuesdays 9:00am-9:30am on WVIP 93.5FM
All radio shows feature music and audience participation and
are aired live and repeated on the web.
Winter 2011
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Neighborhood Newspaper & Radio Alliance
Circulation & Listenership
Circulation
Brooklyn
Queens
Bronx
Manhattan
Long Island
Westchester
New Jersey
60,000
22,500
20,000
5,000
5,000
7,500
5,000
Listenership
Brooklyn
Queens
Bronx
Manhattan
Staten Island
Long Island
What is a special publication with I.Q. Inc .?
t Front page article
t Full color ad
t Feature article (depends on ad size)
t Targeted or general distribution
How do I promote my event with I.Q. Inc.?
l Special publication (sponsorship)
l Advertisement
l Radio interview
l Radio spots
Winter 2011
836,531
723,036
492,329
663,531
116,052
90,575
D o you w ant
to become a
R adio H o st?
T ak e our
radio host
co ur se!
CALL:
718 -771-0988
for more info.
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Neighborhood Newspaper & Radio Alliance
Rates for all Publications
•
•
•
•
•
•
Caribbean American Weekly (weekly)
The Immigrant’s Journal (bi-weekly)
The Consumer Advocate (monthly)
CARE Journal (monthly)
Today’s Christian (monthly)
Incarcerated (monthly)
UNIT
Full page
Junior page
Two-thirds
Half-page (horizontal)
Half-page (vertical)
One-third (horizontal)
One-third (vertical)
One-quarter
One-eighth (horizontal)
One-eighth (vertical)
SIZE(inches)
10 x 14
7 x 10
14 x 6.5
10 x 6.875
4.875 x 14
7.5 x 7
3 x 14
4.875 x 6.875
2x6
4x3
COLOR
$800.00
$600.00
S500.00
S425.00
$425.00
$350.00
$350.00
$250.00
$200.00
$200.00
B&W
$640.00
$480.00
$400.00
$340.00
$340.00
$280.00
$280.00
$200.00
$160.00
$160.00
Minimum size for color ¼ page.
Frequency discount of retail rates
SAVE
6x
10%
13x
15%
26x
20%
39x
25%
52x
30%
Premiums: additional 25% rates.
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Neighborhood Newspaper & Radio Alliance
Advertisers
Contact Us
Some of the advertisers that have benefited from our marketing:
tAd Zoom Media
tAFLAC
tAfrican Arts Festival
tAFUWI
tAll Fours Alliance
tAmerican Mortgage Company
tBrooklyn District Attorney’s Office
tBrooklyn Parents for Peace
tC.M. First Step Training
tCandidate for City Council Erlene King
tCandidate for City Council Gerry Hopkins
tCandidate for Congress Chris Owens
tCaribbean Airlines
tCaribbean American Beauty Pageant
tCaribbean American Business Association
tCaribbean Food Delights
tCensus 2010
tCity Council Member Jumaane Williams
tCity Council Member Kendall Stewart
tCity Council Member Mathieu Eugene
tConsulate of the Republic of Trinidad & Tobago
tEmancipation Support Committee – T & T
tEmigrant Mortgage Company
tEmigrant Savings Bank
tEverybody’s Magazine
tGrace Kennedy – Caribbean Outpost
tGraphic Business Solutions
Winter 2011
Spring 2010
tHopkins Consulting Group
tKeith Miller Group
tLaw Firm of Figeroux & Associates
tLourdes Academy
tMagicKids USA
tManhattan Legal Services
tMayor Michael Bloomberg
tMinority Business Council
tMiracle Deliverance International Ministry
tNegril Village Restaurant
tPan Trinbago
tPreferred Partners
tSenator Eric Adams
tSenator John Sampson
tSenator Kevin Parker
tSesame Flyers
tSons & Daughters of Jamaica
tSt. Lucian Expo
tTrini Breakfast Shed
tTri-State Home Care
tU.S. Small Business Administration
tUniversal Airlines
tVera Moore Cosmetics
tVerizon – FIOS
tVictory Schools
tWashington Mutual Bank
tWells Fargo
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Neighborhood Newspaper & Radio Alliance
Mechanical Requirements
Line Screen & DP1
• All documents are 85 lpi
• Tiff, Jpeg and Eps images: 300 dpi
• Bitmaps: 400 dpi
Grayscale images must be 8 bit, not 16 bit.
PhotoShop CMYK Settings
• Dot Gain: Standard – 36%
• Separation Type: GCR
• Black Ink limit: 100%
• Total Ink limit: 240%
PDF File Submission Guidelines
• Embed all fonts, including 35% sub-set
• Color files must be CYMK, not RGB
• Composite file, without crop marks
We also accept files from these PC/MAC compatible
programs:
• QuarkXpress 6.1*
• InDesign CS*
• Illustrator CS2**
• PhotoShop***
*Must include all fonts and artwork
**All type must converted to outline.
***Files should be flattened and saved as PS PDF, CMYK as
appropriate.
Files cannot exceed versions listed above.
General
• Repros of original artwork required
• Deadline for proof copy one (1) week prior to
publication date.
• All our mechanicals remain the property of I.Q. Inc.
• Files 10MB or smaller can be sent via email. Please
include the name of the marketing executive and
advertiser in the subject line.
• Please mail CDs of larger files to 26 Court Street, Suite
701, Brooklyn, NY 11242 in care of your marketing
executive.
• Mechanicals, artwork, layout or design of an ad
concept created by the design team of I.Q. Inc. that is not
published in any publication owned and/or operated
by NNRA and is used in other publications will be
charged a rate of $100 per hour utilized.
Winter 2011
Space Reservation & Materials Deadlines
Caribbean American Weekly
Publication Day: Wednesday
Reservation Deadline: Prior Wednesday @ 6pm
Material Deadline: Friday @ 5pm
The Immigrant’s Journal (bi-weekly)
1st & 3rd Fridays of every month
The Consumer Advocate 2nd Friday of every month
Today’s Christian 3rd Friday of every month
CARE Journal 4th Friday of every month
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Neighborhood Newspaper & Radio Alliance
Corporate & Marketing Office:
26 Court Street, Suite 701
Brooklyn, NY 11242
Tel: 718-771-0988
Fax: 718-222-3153
E-mail:[email protected]
Website: www.caribbeanamericanweekly.com
NNRA
Neighborhood Newspaper & Radio Alliance