direct selling incentive programs that deliver results

Sydney
DIRECT SELLING
INCENTIVE PROGRAMS
THAT DELIVER RESULTS
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businesseventssydney.com.au
A MESSAGE
FROM OUR CEO
As an employer myself, I know that motivated and inspired staff are key to driving
businesses to successful futures. Attitude will always be almost as important as ability
when it comes to your staff – so rewarding them, investing in their development and
celebrating their success should not be underestimated as a business strategy.
Incentive programs have long been viewed as a savvy way to do all three of these
things. Incentive events leave sales teams and distributors with memories and
goodwill that lasts long after they return home. And, direct selling companies are
among those doing the most innovative and interesting things in this space.
Over the past 40 years, our convention bureau has supported a number of direct
selling clients, including Amway Malaysia, Amway China, Perfect China, Easecox,
Shaklee, Elken, Tupperware Indonesia, Herbalife Taiwan, Coway Korea and Vestige
Marketing India to deliver truly unforgettable incentive experiences for their teams in
Sydney. Many of these clients have returned to Sydney for repeat trips. Feedback from
our clients has always been overwhelmingly positive, with many reporting notable
growth in the performance of their staff - both in their efforts to qualify and on their
return to work after visiting our harbour city.
From this experience Business Events Sydney (BESydney), and Government, our local
suppliers and event companies, have a unique appreciation and knowledge of what
it takes to deliver a successful incentive program that satisfies – and exceeds – the
objectives of direct selling organisations.
Direct selling organisations’ want an incentive trip to be enriching and educational,
inspiring and immersive. This is the kind of outstanding experience that has a genuine
impact on employee satisfaction and retention. And one that Sydney has proven to
deliver time and time again.
We hope to give you and your distributors a warm Sydney welcome in the near future!
Yours sincerely,
Lyn Lewis-Smith
CEO, Business Events Sydney
“Feedback from our sales representatives shows
they will carry fond memories of Australia, and
they will recommend it as a travel destination
to their families and friends. Importantly, they
feel inspired to achieve great future results for
Amway China. We would certainly recommend
Australia.”
Amway China delegates picking grapes to make wine in the Hunter Valley
Mr Liou, Vice President, Amway Greater China in relation to
the Amway China Annual Leadership Seminar 2011
We understand that direct
selling companies are
looking for an incentive trip to
inspire, motivate and reward
the performance of their
distributors.
Sydney is a city that has
proven to deliver on this
objective time and time again.
Delegates soaring to new heights with BridgeClimb Sydney
“We want people to have a five-star, unique
experience so that they work harder to achieve
more – a once-in-a-lifetime experience. They
certainly had that in Sydney.
“Last year, when we announced that the 2013
incentive destination was Sydney, many of our
distributors worked really hard, hoping to be
able to come to the beautiful Sydney. Therefore,
last year, we have achieved about 20% growth in
performance.”
Mr Yu, Personal Assistant to the President of
Sales and Operations and Director of Business
Management, Perfect China in relation to the Perfect China
Leadership Seminar 2013
WHAT SYDNEY HAS LEARNT FROM OUR
DIRECT SELLING CLIENTS
BESydney also knows that aside from having the ability to
increase performance, there are key considerations for
direct selling companies when selecting a destination:
• Impressive international airline access
• Diversity of unique activities for all group sizes and
budgets
• A supportive convention bureau and local government,
and expert industry suppliers
• World-class infrastructure and venue and hotel options
• Assistance from the convention bureau from initial
planning until the final farewells
• Simple immigration procedures
• Welcoming local communities
• Mouth-watering international cuisine, as well as some
familiar dishes from home.
SO HOW DOES SYDNEY TICK THE BOXES?
• International air access
Sydney’s Australia gateway city, with more airlines
and flights arriving at Sydney’s International Airport
than any other Australian city. Over the past years, the
number of direct flights from throughout Asia have
increased and Sydney has welcomed a number of new
regional airlines. These options give groups less travel
time and more time to explore the harbour city!
• Unique Aussie experiences
Our clients comment that Sydney itineraries are packed
with experiences that delegates couldn’t experience
in their home cities – and many that they couldn’t
experience anywhere else in the world! Whether it is
encounters with local wildlife, an inspiring performance
from an Indigenous Australian dance group, climbing
the Sydney Harbour Bridge or stepping onto Bondi
Beach for team-building games – Sydney offers some
of the world’s most memorable landscapes, activities
and environments. Direct selling clients also appreciate
the opportunities for unique experiences throughout the
diverse regions of New South Wales. Within just an hour
or so of the city centre drive delegates can enjoy whalewatching, horse riding, making their own wine or sheep
shearing at an Aussie farm!
• Sydney’s whole-of-city approach
Sydney’s local government appreciates the importance
of welcoming incentive and reward trips to our city and
works with BESydney and the local network of industry
suppliers to ensure events in the harbour city are
supported. Clients comment on the professionalism
and creativity of our suppliers. From hotels and venues,
to event companies, attractions and government –
the Sydney network of suppliers has a proven track
record of delivering stand out events for direct selling
companies.
“We wanted to give our participants an
extraordinary experience and decided on the
BridgeClimb and the sailing regatta to be
carried out on the same day. The organisers were
very professional and knowledgeable, working
together to ensure this feat was successfully
pulled off!”
Mohd Isa Ibrahim, Head of Sales, Amway Malaysia in
relation to the Amway Malaysia Leadership Seminar 2012
Delegates meeting unique Australian wildlife in Sydney
Amway Malaysia delegates competing in a sailing regattas on Sydney Harbour
• Strategic support from BESydney
BESydney has over 40 years’ experience in supporting
clients, including many direct selling clients, who
create unforgettable Sydney events for their delegates.
We provide various levels of support, which include:
– proposing suitable creative ideas for your travel
program to ensure the itinerary is unique to your
distributors
– facilitating support from key government
organisations; offering value adds
– advising on potential event funding opportunities
– providing marketing tools such as digital countdown
clocks, screen savers, email teasers and videos
to run in-house marketing campaigns to generate
excitement throughout the qualification period
– assisting you or your appointed travel agency to
connect with suppliers that fit your event brief.
SO HOW DOES SYDNEY TICK THE BOXES?
• Hassle-free immigration
Australia’s visa procedures are easy to navigate and
free-of-charge assistance is provided to all event
organisers through the International Event Coordinator
Network. BESydney can also offer insights into how
other direct selling clients have simplified the visa,
customs and arrivals procedures in the past.
• Cutting-edge infrastructure
Expect the best when hosting an event in Sydney.
With a number of venues around the harbour’s edge,
an array of fantastic hotels spanning different price
points and a new waterfront convention, exhibition and
entertainment precinct to be complete in 2017 – direct
selling clients are spoilt for choice in Sydney. Unique
and special venues for gala dinner events are also in
abundance, including private islands and the Sydney
Opera House! Sydney is also an easy city to navigate,
with ample public transport options available.
• Australia is ranked #1 in the world for friendly and
welcoming people!1
Famously welcoming, Sydney’s communities are
culturally-diverse, warm and open to new experiences
and new people. Sydney’s also been ranked as the 2nd
safest city in the Asia-Pacific and 10th in the world2.
Surfs up! Delegates learning to surf on Bondi Beach
Zoom high-achievers up and down the Sydney coastline on a seaplane
• A food paradise
Clients are wow-ed and their tastebuds satisfied by the
cuisine options that exist in Sydney. Due to our proximity
to Asia, Asian-style cuisine is readily accessible, fresh
seafood impresses delegates and world-renowned
restaurants with million-dollar views are perfect for
hosting VIPs. Many hotels throughout the city also offer
local breakfast specialities on menus to make visiting
delegates feel at home.
Rewarding delegates with a round of golf with some friendly local professionals!
1
2
2013 Country RepTrak® Report, 2013
Mercer’s Quality of Living report, 2012
Estimated
attendance
Year
60
2013
260
2013
3,000
2013
130
2013
70
2013
2,360
2012
Tupperware China Incentive 2012
120
2012
Infinitus China Incentive 2012
360
2012
Amway Malaysia Incentive 2012
768
2012
8,270
2011
Oriflame Executive Conference 2011
350
2011
Tiens Incentive 2011
150
2011
Aim Star Network Incentive Thailand
310
2011
Elken Malaysia 2011
770
2011
Hai-O Malaysia Incentive Group 2009
700
2009
Pro-Partner Taiwan Incentive 2009
150
2009
Mary Kay 2009 Asia Pacific Top Directors Incentive Trip
150
2009
Pro-Health China 2008
170
2008
Herbalife Taiwan 2007 Incentive
200
2007
Nanfang Lee Kum Kee 2007 Incentive
500
2007
Sunrider Asia Regional Incentive 2006
220
2006
Event name
AVON China (Shanghai) Incentive 2013
Goldensun Technology China Annual Incentive 2013
Perfect China Leadership Seminar 2013
Vestige Marketing Incentive India 2013
Viva Life Taiwan 2013
Tupperware Indonesia - Manager’s Incentive Trip
Amway China Leadership Seminar 2011
Australia office
Level 13, 80 William Street
Sydney NSW 2011
Australia
Phone: +61 2 9331 4045
Fax: +61 2 9360 1223
Email: [email protected]
Singapore office
30 Raffles Place
23/F Chevron House
Singapore 048622
Phone: +65 6233 5623
Email: [email protected]
China office
Room 1139, Level 11, IMAGO Tower No.99 Wu Ning Road, Putuo District
Shanghai 200063, PR China
Phone: +86 21 6056 7270
Email: [email protected]
India office
No. 83, 3 North Avenue (Building 3)
Maker Maxity, Bandra Kurla Complex
Bandra (E), Mumbai – 400051
Phone: +91 22 6749 3034
Mobile: +91 9873 70 76 79
Email: [email protected]
businesseventssydney.com.au