2012 Seminar - Florida Newspaper Advertising and Marketing
Transcription
2012 Seminar - Florida Newspaper Advertising and Marketing
Florida Newspaper Managers and Salespeople are cordially invited to attend the 2012 Learning Series Webinars Wednesday August 1 • 9-10am Mobile Enabled Exposure Meredith Zajac-Leedham Acquisition Manager, E.W. Scripps Co. Meredith Zajac-Leedham is the Social Media Product Manager for The E.W. Scripps Company. She has been with the E.W. Scripps Company for 7 years and always focused on the emerging and digital advertising space. Meredith came to Scripps after earning her degree in advertising and marketing at Florida Atlantic University and then continued to earn her MBA from Palm Beach Atlantic University. Meredith works throughout the US and has helped develop successful social media strategies for local based businesses in several states. Deadline is July 25, 2012 Complete this form and mail or fax to: Sandy Osteen, Wednesday August 15 • 9-10am 8759 Bay Pointe Dr., Tampa, FL 33615 (813) 220-4402 or Fax (407) 703-4510 E-mail [email protected] Maryann Balbo Newspaper Name ______________________________________ Contact Person ______________________________________ Email ______________________________________ Check Enclosed Make check payable to FNAME Please Bill Us 99 $ per dial-in covers both webinars R egister N ow ! Only 25 Lines available * What is a Mobile Enabled Landing Page or Site *Your Mobile Space and How to Make it Successful * User Experience of Mobile Enabled Landing Pages or Sites * Synergy Between Your Mobile Site and Desktop Site * Driving Traffic to Your Mobile and Desktop Site * Measuring Success of Mobile Is there a “RIGHT” structure to drive multi-platform sales? Senior Digital Advertising Manager, Tampa Bay Times and tampabay.com Maryann Balbo is the senior digital advertising manager for the Tampa Bay Times and its website, tampabay.com. Maryann spent 14 years in the broadcast and cable business. She started as a master control operator and has worked in a variety of roles, including broadcast engineer, producer, program director, marketing manager, and community and sales director. Before joining the Times in 2009, Maryann was the director of sales, marketing and community relations at NBC 17 in Raleigh, N.C. where she led the development of the broadcast’s first innovative hyper local website, MyNC.com. She also led a team of web-only sellers and initiated a pro-active approach to community-generated content from a team of seven community content liaisons, and managed the marketing department for the web. Maryann also served in a variety of marketing and sales leadership roles at Disney-owned and operated WTVD-ABC in Durham, N.C. and Time Warner Cable/AOL in Raleigh, N.C. Maryann grew up in Watertown, N.Y. and attended General Brown High School and SUNY Cortland. In 2011, Maryann was a finalist for the Business Woman of the Year, awarded by the Tampa Bay Business Journal, and she was featured on the cover of Target Marketing Magazine. She is • Everyone selling everything? Kinda! • Multi-media reps • Embeds • Pureplays • Web Sales Champions • Utilizing tools and technology • Product diverisification • Compensation drivers the former vice president of American Women in Radio and TV and past president of the Wakefield Business Alliance. Maryann has spent much of her career actively involved in industry organizations at the state and national level, and she is a frequent public speaker presenting on media and digital. Outside the office, Maryann and her husband live in Tampa with their very active toddler, Mason. Most of her personal time is devoted to trying to keep up with her “way-too-smart” little boy, her hubby and their two Australian Shepherds. Jon, her husband, works at a local broadcast station, and the media couple frequently competes in the professional world. However, Maryann likes to remind him she works for the Florida’s largest newspaper ... and she usually wins.