the program - L`Alliance Médias Jeunesse (AMJ)

Sponsors
Partners
Special Thanks
The Alliance for Children and Television (ACT) would like to
warmly thank it’s Média-Jeunes 2010 advisory committee :
Guillaume Aniorté
Tribal Nova
Pierre Proulx
Alliance Numérique
Marie-Claude Beauchamp
CarpeDiem
Nancy Savard
Productions 10e Ave
Marie-Hélène Guay
Télé-Québec
Sylvie Tremblay
Productions Sovimage
Marc Beaudet
Turbulent
Special thanks go to Louise Lantagne and Lisa Savard of Radio-Canada for housing the Alliance for Children
and Television’s Office free of charge.
Special thanks as well to Kirsten Schneid, Organization Manager of the Munich PRIX JEUNESSE and to David
W. Kleeman, Executive Director, American Center for Children and Media, for helping us with the screening
of the Munich Prix Jeunesse.
Many thanks to all our collaborators and volunteers.
Summary
Welcome note from ACT’s Director
3
Organization
4
A word from our Sponsors
5
Schedule – Conferences, November 18
9
The future of Quebec’s youth animation industry
10
How can we convey positive messages to young people
through the various media platforms they use?
13
Exclusive Lunch with a Broadcaster
15
Is TV really dying?
16
Portrait of the Situation with the new CMF
18
Audience migration to new platforms:
what are the challenges for public broadcasters?
19
Engaging kids and building communities around a TV brand
21
Schedule – Screenings, November 19
23
Welcome note from ACT’s Director
Welcome to Média-Jeunes 2010!
Here we are – creators, artists, producers, broadcasters, researchers and financial backers
– all together again to review our methods, expand our horizons, and discuss the latest
issues. This year, we’re also taking the opportunity to unveil our new name, logo and
mission statement! We are now in a world where content is increasingly delivered on new
platforms, especially where kids are concerned, so the Alliance is giving itself a makeover
to expand its efforts to all types of screens, not just TV. Please join us for the launch
cocktail at the end of the day.
Once again this year, our conference program bears witness to our concerns. I hope it
will be a source of inspiration and enrichment for all of you, while also spurring action
on priority issues. The opening seminar on tenuous conditions in the Quebec animation
industry is a major step forward in the work undertaken by a task force including all
key players; in the coming months, group will be using this research to come up with
concrete solutions for reviving this production sector. In addition, we thought it would
be very important to provide you with a progress report on the impact of CMF-assisted
programming on children’s and youth production. In keeping with tradition, we included
seminars designed to help you refresh your knowledge of kids’ and teens’ viewing habits
on various screen media, and also put you in a position to better reach them.
I urge to try and get the most out of this unique opportunity to interact with and learn
from your peers, while also establishing contacts that will help you strive for even
higher quality in our children’s and youth industry. At ACT, we’ll keep focusing all of our
energy on achieving our common objectives, thanks in part to your continued support
and participation in our events. I’d also like to express my gratitude to the organizing
committee and our coordinator Sylvie Lamy for their invaluable assistance in making this
event a success.
Here’s hoping you have a very enriching conference!
Caroline Fortier
Executive Director
3
Organization
ACT BOARD OF DIRECTORS
EXECUTIVE COMMITTEE
Chair
Peter Moss
Independent Producer
Secrétaire
Michele Paris
Program Manager
Knowledge Network
Vice-chair
Michèle Fortin
President & CEO
Télé-Québec
Trésorier
Claude Joli-Cœur
Assistant Commissioner and Director, Business Affairs and Legal
Services, National Film Board of Canada
DIRECTORS
Guillaume Aniorté
Co-CEO
Tribal Nova
Chris Bartleman
Partner
Studio B Productions
Carole Bonneau
Vice-President, programming
Télétoon
Jocelyn Hamilton
Vice-President, Programming
Corus Kids
JJ Johnson
Partner
Sinking Ship Entertainment
Madeleine Lévesque
Development
Sardine Productions
Ira Levy
Executive Producer & Partner
Breakthrough Films & Television
Clive Vanderburgh
Professor Emeritus
Université Ryerson
Michael Goldsmith
Director, Original programming
Astral Television Networks
Kim Wilson
Creative Head
TV Children’s & Youth Programming
CBC
ACT OFFICE
Executive Director
Caroline Fortier
4
Events Coordinator
Sylvie Lamy
A word from our Sponsors
We’re very pleased to welcome you to the 2010 Média-Jeunes Conference at Montreal’s
Maison de Radio-Canada.
Radio-Canada has been committed to children and youth for almost 75 years, and considers
youth programming to be a key component of its mandate to serve French-Canadian
culture.
The public broadcaster strives to have a positive influence on the lives of young French
speakers across the country, while supporting their development as individuals and future
active members of the community.
This commitment to youth has long been a tradition at Radio-Canada Television: we
air high-quality programming for kids and youth, most of which is produced right here
in Canada.
Moreover, Radio-Canada.ca’s youth section has quickly become a leader on the Frenchspeaking Web, not to mention a highly popular site among young Internet users.
Première Chaîne continues to air two radio programs specifically intended for young French
speakers across Canada: 275-allô and Ados-radio.
By observing, understanding and being attentive to the needs and behaviours of the
interactive generation, we’ve been able to establish powerful, critical indicators to help us
map out our course of action for today, and for a future approaching at breakneck speed.
Radio-Canada is therefore very excited to join the Alliance for Children and Television
to host this conference, a unique opportunity to exchange and reflect on this crucial
transition stage in which the Net Generation’s media behaviour has become the driving
force behind change.
We hope you enjoy the conference!
Louise Lantagne
General Manager, Radio-Canada Television
5
A word from our Sponsors
Television has been educating and entertaining viewers of all ages for decades now. But
with the advent of new technologies in recent years, producers of children’s and youth
content face a whole new set of challenges in reaching their audience.
The 2010 Média-Jeunes conference provides a unique opportunity for TV professionals to
refresh their knowledge and get their creative juices flowing. Stimulating discussions at
the conference will help attendees learn more about the wants and needs of today’s young
people, as well as the emerging technologies they can’t seem to get enough of.
For their invaluable contribution to Quebec youth culture, I’d like to thank the organizing
team and the various speakers who are here to further enrich this must-attend
gathering.
I extend a special invitation to all youth content creators and broadcasters to voice your
opinions and acquire as much knowledge as you can. Your participation can only benefit
young viewers, because you will surely bring them high-quality programming developed
with them in mind.
Christine St-Pierre
Minister of Culture,
Communications and the Status of Women
6
A word from our Sponsors
The Alliance for Children and Television has again this year put together a highly
stimulating and enriching Média-Jeunes gathering. The event reaches out to all industry
players – creators, researchers and decision makers alike – with a vast, diverse array of
topics covered. We’ll be looking into the future of animation, a former cornerstone of
our industry; the importance of positive messages in the media, a major issue given the
popularity of social media among our teens; the death of television, which could come
to pass in 2012; branding and communities; and issues surrounding audience migration
to new platforms. All these topics are key right now, but the migration issue is surely the
hottest button. Whether or not we believe that TV isn’t sustainable in its current form, it’s
imperative that we analyze and fully understand the viewing habits of the generation that
is growing up with the Internet and touch screens, so that we can deliver content that
speaks to them.
I’d like to congratulate the ACT team for its excellent and highly relevant work. I hope all
attendees enjoy the Média-Jeunes conference.
Claire Dion
Independant Production Fund
Broadcast and New Media Fund
7
Schedule – Conferences
Friday, November 18, 2010
Salle Jean-Despréz
8:00 a.m.
REGISTRATION
8:45 a.m.
WELCOME NOTE FROM LOUISE LANTAGNE,
GENERAL MANAGER, RADIO-CANADA TELEVISION
9:00 a.m.
THE FUTURE OF QUEBEC’S YOUTH ANIMATION INDUSTRY (session given in french)
10:30 a.m.
HOW CAN WE CONVEY POSITIVE MESSAGES TO YOUNG PEOPLE
THROUGH THE VARIOUS MEDIA PLATFORMS THEY USE? (bilingual session)
12:00 p.m
EXCLUSIVE LUNCH WITH A BROADCASTER
(pre-registration required - “Petit Musée” of Radio-Canada)
GENERAL LUNCH (Restaurant Chez Miville at Radio-Canada)
1:15 p.m
ACT’S ANNUAL GENERAL MEETING
2:00 p.m
IS TV REALLY DYING?
(English session)
3:30 p.m
PORTRAIT OF THE SITUATION WITH THE NEW CANADA MEDIA FUND
4:15 p.m
AUDIENCE MIGRATION TO NEW PLATFORMS: WHAT ARE THE
CHALLENGES FOR PUBLIC BROADCASTERS? (Conference given in French)
5:00 p.m
ENGAGING KIDS AND BUILDING COMMUNITIES AROUND A TV BRAND
(Conference given in english)
6:00 p.m
COCKTAIL TO LAUNCH ACT’S NEW NAME AND MISSION!
“Petit Musée” of Radio-Canada (level B)
9
The future of Quebec’s youth animation industry
Conference given in French
Sponsored by Toon Boom
Not that long ago, the Quebec animation industry was on a roll. Many of our programs were sold abroad and
our expertise was the envy of the world. But over the past few years, production volumes and budgets have
plummeted, forcing many of our producers out of the business. What happened? How did a product that was
so popular with kids, so easy to export, and generated so many jobs back home suddenly become this hard
to produce? ACT and the QFTC have teamed up with a number of industry partners and Quebec animation
producers to help revive this flagging sector. This session is your chance to hear the coalition’s concerns and
join in discussions aimed at finding real solutions.
Frank Escoubes – DELOITTE
Frank Escoubès is Senior Manager, Strategy Consulting, for the Montreal offices of Deloitte. He has 17 years’
experience in economic development, public policy, cluster management as well as innovation and creativity
acceleration for territories and urban centres in Europe, Canada and the U.S. His specific skills include
development strategies for creative industries, new vehicles for innovation financing, and the dynamics of
clusters. Escoubès is a graduate of EM LYON Business School, and he holds a DEA (postgraduate certificate)
in Competition Strategy from EM LYON / Université Lyon III, as well as certificates from the Mergers and
Acquisitions Executive Program of the New York Institute of Finance and the Regional Competitiveness &
Cluster Policy program of the Barcelona School of Economics.
Catherine Loumède – SODEC
At SODEC since September 2007, Catherine Loumède previously worked as Policy Director for the Alliance
québécoise des techniciens de l’image et du son (AQTIS) for three years, and General Manager of the Syndicat
des techniciennes et techniciens de cinéma et vidéo du Québec (STCVQ) for 12 years. As SODEC’S Director of
Hosting and Operations, she oversees application of film direction and TV production assistance programs.
Marie-Claude Beauchamp – CARPEDIEM
Marie-Claude Beauchamp has worked in the film and television industry for 25 years now, including 10 years
in TV distribution and 15 years in production. She specializes in international co-productions, ranging from
animation to fiction, and has several TV series and feature-length films to her credit. In 2004 she founded the
production company production CarpeDiem Film & TV Inc., specialized in co-productions for both TV and film
(including animation, fiction and children’s programming).
10
Marc du Pontavice – SYNDICAT DES PRODUCTEURS EN ANIMATION (France)
Marc du Pontavice is President of Xilam Animation, President of the SPFA (Union of French Animation
Producers), and a graduate of the Institut d’Études Politiques de Paris. He began his career at Gaumont,
co-founding Gaumont TV (1991–95) and supervising production of approximately one hundred hours of
prime-time fiction programming, including the series Highlander. He went on to create Gaumont Multimédia
in 1995, renaming it Xilam Animation in 1999. Xilam has since made a name for itself as a worldwide leader
in animation production. The company has international successes like Space Goofs and Oggy and the
Cockroaches along with more than 200 hours of animation programming and two feature-length films to its
credit. In 2006, du Pontavice founded One World Films, specialized in live-action feature film production.
Carole Bonneau – TELETOON
Carole Bonneau is Vice-President, Programming for TELETOON Canada inc. She joined TELETOON in November,
1996 as Director of Programming and became Vice-President of Programming in December 2001. Since joining
TELETOON, Bonneau has been instrumental in fostering Canadian talent. Each year, under her leadership, 47%
of the TELETOON annual revenue is allocated to the acquisition or development of animated series by Canadian
producers such as 6TEEN, Johnny Test and the Total Drama franchise. Bonneau has worked in the television
industry since 1981 and is a board member for The Alliance for Children in Television and a member of the
advisory board for the Banff World Television Festival’s Kids & Animation Program. Additionally, she is a member
of the Academy of Canadian Cinema and Television, and a member of Women in Film and Television (WIFT).
Michèle Fortin – TÉLÉ-QUÉBEC
Michèle Fortin is President and CEO of the cultural and educational network Télé-Québec. She previously
held various senior management positions in the fields of education, science, culture and communications
within Canada, including Senior Vice-President of Télévision de Radio-Canada from 1994 to 2002. With a
true passion for television, for 15 years she has launched and supported a number of programs that have
gone down in French-Canadian TV history, both at Télé-Québec and Radio Canada. She also created the
arts specialty channel ARTV. Fortin currently chairs the boards of directors of Canal Savoir and TV5 Québec
Canada, and also sits on the boards of the Association for Tele-Education in Canada as well as the Youth
Media Alliance.
Stéphane Cardin – FMC
Stéphane Cardin has over 15 years’ experience in the film and television industry. Since joining the organization
in June 2006, Mr. Cardin has maintained an ongoing dialogue with industry and government stakeholders,
led the development of policies and programs, and strengthened the CMF’s positioning within the industry.
Previously, Mr. Cardin was Director of Tax Credits with the Société de développement des entreprises culturelles
(SODEC), Quebec’s cultural funding agency, and was a member of the SODEC management committee. He
has also held positions with the Canadian Audio-Visual Certification Office (CAVCO) and the Australian
Broadcasting Corporation. Mr. Cardin has a Graduate Diploma in Communications Studies from Concordia
University and a Bachelor of Commerce from McGill University.
11
Louise Lantagne – RADIO-CANADA
Louise Lantagne was appointed Executive Director of Télévision de Radio-Canada on June 2, 2008. She oversees
all programming for the main TV network, as well as the creation of the program schedule.A member of the
Barreau du Québec (83–84), Louise Lantagne has a Bachelor of Laws from Université de Montréal (80–83) and
a BA in French literature from McGill University (74–77), for which she received the Governor General’s Gold
Medal. She has also completed the master’s-level course requirements in comparative literature at Université
de Montréal (77–79).
François Lalonde – TOON BOOM (moderator)
As Senior Director of Sales, François Lalonde leads and manages the global professional sales team at Toon
Boom. During his over ten-year tenure at Toon Boom, François has been involved in the successful business
development and implementation of Toon Boom’s software products and services throughout the world,
showing great commitment during pre-sale and post-sale services, and ensuring the highest level of customer
satisfaction.François has directly managed key accounts in addition to developing a network of value-added
resellers in key geographical areas. His frequent customer visits and thorough participation at trade shows
has made him very knowledgeable of animation production processes, proactive in connecting Toon Boom
customers to each other, and proficient with the state of the global animation industry.
12
How can we convey positive messages to young people
through the various media platforms they use?
Bilingual session
Sponsored by MCCCF
It’s easy to convey positive messages to young children, but what about our preteens and teens? Meet experts
in the field who will provide inspiring ideas for how best to reach this audience with messages promoting
health, wellness, the environment, and more.
Judith Gaudet – GRMS
Judith Gaudet has spent the past four years working as a content consultant/producer on the Vivavision
series Ramdam. Holder of a doctorate in psychology, she has primarily studied the popularization of science
as well as social initiatives to promote the wellness of youth and their families. In addition to conducting
research with UQÀM’s Groupe de recherche Médias et santé (GRMS), she works as a project development and
evaluation consultant in the fields of youth media, health and social services.
Anthony Gurr – « Designer » de jeux vidéo
Anthony Gurr is veteran video game developer with over 20 years of experience working for studios in
Canada, Japan, and the United States. He recently completed his Master’s degree in Educational Technology
at Simon Fraser University in Vancouver and produced two short documentaries about video games
and education during the course of his studies. From 2001 to 2007, Anthony taught game design and
production at the Art Institute of Vancouver. He has often provided media commentary about the video
game industry for CBC Radio, CTV, and Global Television. He has written several published articles for the
Vancouver Sun newspaper and University Affairs magazine. Anthony maintains a blog about video games at
http://www.arkanoid64.wordpress.com
Amy Friedman – READHEAD CONSULTING
Amy Friedman is the founder and president of Redhead Consulting, a brand strategy and content development
company in all media. Amy started her career in Nickelodeon’s early branding group as a writer/director/
producer. Over 23 years at Nickelodeon, Amy launched The Big Help, Nick’s multi-year, multi-platform global
campaign to activate kids in their communities. She led various pro-social campaigns on health and wellness,
the environment, self-esteem and education. In 1994, Amy launched Nickelodeon’s Creative Lab, Nick’s awardwinning experimental short form department, serving as Executive Producer. In 1998, she served as Creative
Director and Head of Programming for Noggin, Nickelodeon’s non-commercial educational channel for preschoolers (now Nick Junior). And in 2001, she launched The N, now Teen Nick, Nickelodeon’s teen destination,
and proud American home of Degrassi:The Next Generation.
13
Carla Seal Wanner – FLICKERLAB
Carla Seal-Wanner’s career demonstrates a long-held commitment to quality children’s media, the importance
of giving young media consumers the tools to create empowering user-generated content, and developing
media content that can improve children’s lives. Along with her unqualified expertise in interactive learning,
child development and educational technology, Dr. Seal-Wanner’s knowledge of the learning style and gender
predispositions that shape cognitive, socio-emotional, and creative development provide a unique perspective
on how to design new media experiences for learners of all ages. As Director of The Graduate Program in
Instructional Technology and Media, at Columbia University form 1985-1995, she pioneered how to develop
effective and appealing computer-mediated learning. She is currently the Director of Education for Flickerlab,
an educational transmedia production studio (www.flickerlab.com); and the Executive Director of Climate
Cartoons (www.climatecartoons.org) a 501c3 organization founded to facilitate the independent creation
of animated eco-literacy films by students. She has a masters and a doctorate in Human Development from
Harvard University’s Graduate School of Education.
Mathieu Baer, producteur et réalisateur (moderator)
Versatility is a key asset in this profession: one has to display adaptability to the full range of situations
and media. Which is why non-specialization is a strength that Mathieu Baer has been leveraging for nearly
20 years now. Whether reporting from Gaza or exploring the world of animals in urban neighbourhoods
here at home, wearing multiple hats (director, concept developer or producer), he views every project as an
opportunity to excel. Having got his start as a news editor for Télévision de Radio-Canada and RDI, Baer has
been a producer and director for some fifteen years. His credits as producer include the series Zooville for CBC/
Radio-Canada, Les Grandes Entrevues for ARTV and Le Goût de Louis for Canal Vie.
14
Exclusive Lunch with a Broadcaster
Sponsored by the Independent Production Fund
Here’s your chance to sit down with a decision-maker for an exclusive lunch! As part of this activity, a group
of Canadian broadcasters will present vital information to small groups about their mandate, specifics and
objectives, their broadcast schedules and target audiences, their needs, the kind of projects they’re looking for
and the most effective way to pitch them. Plus, they’ll answer any questions you may have.
Josée Legault
Lisa Savard
YOOPA
RADIO-CANADA
Lucie Léger
Carole Bonneau
TÉLÉ-QUÉBEC
TELETOON
Francine Laprade
Sarah Haasz
RADIO-CANADA
FAMILY CHANNEL
Dominique Bazay
Annick Snell
VRAK.TV
TFO
Marie McCann
Céline Limorato
CBC
FRANCE TÉLÉVISION
15
Is TV really dying?
English-only
Sponsored by Shaw Rocket Fund
We’re currently witnessing a period of unprecedented change in the way we deliver screen-based media
to children. Our kids are eagerly incorporating new delivery platforms into their daily lives. But does that
necessarily mean they’re turning off their TVs? A panel of experts will discuss the latest research on young
people’s technology habits and share their vision for the future.
Jo Holz – NIELSEN
Jo Holz is Senior Vice President for Client Research Initiatives at The Nielsen Company. She works with
Nielsen’s Television clients in helping them understand the rapidly evolving media environment and assess
its impact on driving their audiences. Prior to joining Nielsen in February 2010, Jo served as Vice President
of Research for NBC News, MSNBC, and CNBC, providing integrated brand-focused research support for all
NBC News properties across TV, online, and mobile platforms. Previously, she served as head of research for
Oxygen Media and for Sesame Workshop, where she oversaw the Workshop’s research for all its domestic and
international television productions, interactive media, and licensed products. Jo holds M.A. and Ph.D. degrees
from the Annenberg School for Communication at the University of Pennsylvania, and she is a member of the
Annenberg School’s Alumni Advisory Board. She has taught at Annenberg, New York University, Columbia,
and Rutgers.
Daniel Massé – VIRUS 1334
Daniel Massé is General Manager and Chief Media Contaminator for the youth market agency Virus1334.
Daniel has degrees in accounting sciences, administration and marketing. In 2003, he began playing a key
role in the advertising world as a media strategist. Working with Canada’s largest ad agencies, he honed his
expertise with such clients as L’Oréal Paris, Maybelline NY, Suzuki and TELUS. At Virus1334 since 2008, he has
been putting all his energy into analyzing and understanding the digital generation. Daniel has a true passion
for consumer psychology and communications, and he’s always on the lookout for the latest innovation that
will reach out to and engage his clients’ target markets. He believes the media strategy is an integral part
of the creative strategy – it must allow for delivery of the message but, even more so, it must provide an
interactive experience for the end consumer. The media strategy is what keeps the conversation going.
16
Josée Legault – YOOPA
Josée Legault has extensive experience in brand management and strategic planning. She has been both
Marketing Project Leader and Research Analyst for Labatt Breweries; in recent years (from October 2002
to November 2007), she has specifically focused her career on brand management at Cirque du Soleil. She
developed strategic directions, positioning and communications tools for all Cirque du Soleil productions from
2003 to 2007 (Zumanity, KÀ, Corteo, Delirium, The Beatles LOVE, Kooza, Wintuk). Josée was also responsible
for ensuring adherence to, and consistency of, Cirque du Soleil branding guidelines across various platforms.
André H. Caron – Université de Montréal
A full professor at and former chair of the Université de Montréal communications department, André H.
Caron is a graduate of Université de Montréal (B.A., 1970), Boston University (M.Sc. Communication Research,
1971) and Harvard University (Ed.D. in Human Development – Mass Media, 1976). He is the Bell Chair in
Interdisciplinary Research on Emerging Technologies, director of its Centre (CITÉ), and founding director of the
Centre for Youth and Media Studies (CYMS). As a specialist in mass media and new technologies, his research
interests include the political and cultural appropriations of media, programming strategies, the influences
of new technologies on young people, and immersive, interactive technologies. His most recent work looks at
various forms of mobile technology appropriation.
Peter Moss – producteur indépendant (moderatorr)
Peter Moss has worked in the field of children’s entertainment for over 25 years. In television he has worked in
both private and public broadcasting. He has been Creative Head of Children’s Programming for the Canadian
Broadcasting Corporation, V.P of Programming and Production for YTV and Treehouse TV, and Executive Vice
President of Programming and Development for all Corus TV channels. He has been an Executive Producer for
The Children’s Television Workshop (now Sesame Workshop) and President of Cinar Animation. He has worked
extensively as a director and producer. In the theatre he has worked as a director at the Stratford Festival
among many other theatres, and was Artistic Director of YPT in Toronto for 11 seasons.
17
Portrait of the Situation with the new CMF
Presentation in french
The new Canadian Media Fund sent shockwaves through the media industry by overhauling its funding programs.
Stéphane Cardin, the CMF’s Vice-President, Industry and Public Affairs, will review how these programs have fared,
listen to your concerns, and answer all your questions.
Stéphane Cardin
Stéphane Cardin has over 15 years’ experience in the film and television industry. Since joining the organization
in June 2006, Mr. Cardin has maintained an ongoing dialogue with industry and government stakeholders,
led the development of policies and programs, and strengthened the CMF’s positioning within the industry.
Previously, Mr. Cardin was Director of Tax Credits with the Société de développement des entreprises culturelles
(SODEC), Quebec’s cultural funding agency, and was a member of the SODEC management committee. He
has also held positions with the Canadian Audio-Visual Certification Office (CAVCO) and the Australian
Broadcasting Corporation. Mr. Cardin has a Graduate Diploma in Communications Studies from Concordia
University and a Bachelor of Commerce from McGill University.
18
Audience migration to new platforms:
what are the challenges for public broadcasters?
Presentation in french
Sponsored by the RBC and BFL Canada
Faced with changing media consumption habits, public broadcasters are rethinking their mission and
positioning to win back (or win over) young people who have migrated to new platforms. The Web, mobile
phones, and video-on-demand are among the many rivals that the big networks must fend off to maintain
their market share. To tackle these challenges, which are both cultural and economic in nature, broadcasting
and marketing experts will need to work together to come up with new content-delivery models. Find out
how France Télévision and Radio-Canada are addressing these crucial issues through case studies and their
strategic vision for the future of television.
Céline Limorato – FRANCE TÉLÉVISION
Celine Limorato joined La Cinquième in 1994. She began her career in Acquisitions Department, before joining
the Youth-Education Unit. In 1999, she was asked to join the new Parent-Child team responsible for creating
and developing a new daily magazine: “Les maternelles” dedicated to parents and family. She was offered
in 2001 to run the Animation Department of France 5. She planned the new Children and Youth strategy
and created a new daily rendez-vous : “The Zouzous”. With this success, she was promoted in 2005 and
managed Children and Youth Unit of the channel. Since October 2008 she was promoted and joined the
France Televisions Group: She is Deputy Director of the children and youth unit of France Televisions. Celine
works in association with Julien Borde, the head of the unit, to create and invent new children offer on FTV.
Also, she is in charge of co-productions, new medias and diversification.
Laurence Schwob – FRANCE TÉLÉVISION
Laurence Schwob is General Manager of France Télévisions Distribution, the commercial wing of the France
Télévisions group, where her responsibilities include development of the company’s digital programming.
For the company’s distribution division, she negotiated the June 2010 partnership with the firm Allokids
(Moonscoop and Allociné) for development of a digital entertainment platform aimed at children aged
7 to 12. Schwob had rejoined the France Télévisions family in 2006, helming the group’s financial operations
and investment development, which included its participation in TNT Gulli, a network dedicated to youth
programming. Previously, she had worked for Crédit-Lyonnais Calyon and Arthur Andersen. Laurence Schwob
is a graduate of EDHEC (1990) and has a Masters in Cultural Organizations Management from Université
Paris-Dauphine (2005).
19
Jérôme Hellio – RADIO-CANADA
Jérôme Hellio joined CBC/Radio-Canada more than a decade ago. He has held the position of Internet Content
Director, French Services, for the past three years, and since January 2010 has been director of the new TOU.
TV video-on-demand platform. Keenly interested in digital platforms and the challenges they bring, Hellio
is responsible for planning the development and distribution of Télévision de Radio-Canada content in the
digital realm. The holder of bachelor’s degrees in Philosophy and Communications as well as a master’s in
Multimedia, he has a passion for culture and communications. In his vision of the media universe, users are
the core concern, while content creators hold the keys to thinking about how best to disseminate two values
essential to any public broadcaster: democracy and culture.
Christine Simard – RADIO-CANADA
With over 10 years’ experience at Radio-Canada, Christine Simard is an Internet veteran and one of Quebec’s
pioneering webcasters. From the outset of her career, she’s been driven by the desire to bring high-quality arts
and entertainment content to a mass audience on digital platforms and leverage the full potential of emerging
technologies. This quest led her to the position of Web Area Head for the Radio-Canada digital archives site,
which garnered the prestigious Prix Italia in 2003. In 2009, Christine was behind the strategic planning for the
French-language Web TV service TOU.TV, a project that prepared her to become Radio-Canada’s Manager of
Business Intelligence and Strategic Digital Development in August 2010. Her current focus is on issues related
to developing Web, mobile, and emerging media platforms.
André Lauzon – ELECTRONIC ARTS (moderator)
Andre Lauzon is Executive Producer at EA Mobile. He previously worked with Zone 3 as Producer and Director
of Development, Children Programming, and is now making a name for himself in the mobile gaming industry.
Andre has also been a member of the Alliance for Children and Television’s Board of Directors.
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Engaging kids and building communities around a TV brand
Conference given in english
Sponsored by VRAK.TV
Thinking about expanding your TV brand online? Great! But what does that mean? Kids, tweens, and teens
are spending more and more time online these days. But what are they doing? How are brands engaging
the audience, especially with the boom of social networking and social gaming? Izzy Neis, Industry blogger
and Director of User Engagement at Gazillion Entertainment, will help provide a sneak peek into the current
culture of youth online and communicate how to engage kids and nurture a community.
Izzy Neis
Izzy Neis is the Director of User Engagement at Gazillion Entertainment in San Mateo, CA, where she aids in
the creation of entertaining and safe new gaming experiences for youth and family brands online. Before
Gazillion, Izzy was intrigal in the creation of a tween sports virtual world that incorporated major brands like
Major League Baseball, the X Games, and the National Basketball Association for Six Degrees Games. Izzy has
also held the title of writer, online marketing lead, and User Engagement Manager for Star Farm Productions,
where she created innovative new ways of incorporating User Generated Content within multimedia products,
such as the Edgar & Ellen series. For the last six years, Izzy has been a strong voice in the industry through her
blog, www.izzyneis.com, often speaking about safety, interactive user engagement, and successful practice for
online media, multimedia entertainment, and virtual worlds for youth. Originally hailing from Chicago, Izzy
received her undergraduate degree in Elementary Education before attaining her Masters in Creative Writing
at Cardiff University in Wales (UK).
Pierre LeLann – TRIBAL NOVA (moderator)
Pierre Le Lann has developed over the years an impressive expertise building businesses in the children
interactive and merchandising industries. He is currently CO-CEO of Tribal Nova, a company which specializes
in developing and operating educational gaming services and games for kids in partnership with major media
partner such as PBS, CBC and Bayard. He is also a cofounder and shareholder of Woozworld inc, a spinoff
from Tribal Nova that operates a virtual world for tweens. Prior to founding Tribal Nova with long time friend
Guillaume Aniorte, Pierre built Periodica Multimedia in 1995. He went on to create and run PTM Kids, a studio
that developed entertainment and educational children PC games. Then Pierre Le Lann joined the Canadian
Broadcasting Corporation (CBC) as director of business development of the New Media division and then of
the Merchandising division. Pierre Le Lann holds a Master’s degree in marketing from Texas A&M University.
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Schedule – Screenings
Friday, November 19, 2010 - Jean-Despréz Room
A selection of the best programs from Munich’s PRIX JEUNESSE 2010
8:30 a.m. to 9:00 a.m. - REGISTRATION
9:00 a.m. to 12:00 p.m. - SCREENINGS
Ages 12 to 15
LETTERS FROM NICARAGUA, Hollande – 10 minutes
In the episode on extramarital sweethearts Stef answers the question if Nicaraguans are often in love. A great question, for Nicaraguans
are in love with each other all day every day! As often as they can, as exuberantly as they can, and with as many people as they can. Love
is something you have to share, not keep to yourself. And that often causes problems, for if you spend all your money on an extramarital
sweetheart, you won’t have anything left for your wife and children.
ROHAN’S MOUSTACHE, Inde – 4 minutes
The film is an animated expression of a real life experience of a boy, Rohan, when he discovered the first hair of his moustache. The film
talks about the struggles of a young boy growing up to be a teenager and how he finally overcomes and accepts his new self. The film
opens up the possibility of using animation as an effective medium to create media platforms to address sensitive issues related to youth
which otherwise do not get a forum for discussion/sharing in traditional societies and cultures.
MISSIPOO16, Hollande – 10 minutes
At first glance, Rosan seems to be a lively and sharp fourteen-year-old girl, but as the film progresses we learn that she feels deeply
misunderstood. Her mother is largely concerned with her own life, her girlfriend Kim is only interested in boys and even her rabbit Henkie
does little more than fill her room with droppings. The computer seems to be the only way to communicate with the outside world and
to express her raison d’être.
Non-fiction Ages 7 to 11
HORRIBLE HISTORIES * (extrait), Royaume-Uni – 5 minutes
“Horrible Histories” punches way above its weight as a children’s sketch show, combining brilliantly written comedy with genuine factual
information to create a new comedy genre. Inspired by Terry Deary’s books covering every era from the Stone Age to WW2, this show
is original, ambitious and was an instant audience/critical hit. The Tudors sing their family history, Bob explains the complete history of
Rome in 2 minutes, and a mad Victorian gentleman eats King Louis XIV’s mummified heart.
THE SHRINKS * (extrait), Irlande – 12 minutes
“The Shrinks” features a group of kids aged 9-13 who give adults advice on how to solve grown-up’s lifestyle problems. They may be
small but no problem is too big for them to solve! Issues from ‘I can’t sleep’ to ‘I need to find love’, from ‘I spend too much’ to ‘I need a
makeover’ - no problem (or person) is too big for our team of intrepid teeny trouble-shooters as they attempt to show the grown-ups
that youth is no barrier to wisdom. The Shrinks also encourages our young viewers to discover that there are ways to deal with their own
problems – giving the viewers clues about finding their feet in a complicated world, just by watching others having a go at solving things
in some really surprising situations. After all, a problem shared is a problem shrinked!
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Non-fiction Ages 7 to 11 (continuation)
CARTOON NETWORK BEATBOX, Allemagne – 6 minutes
In “Cartoon Network Beatbox” German Beatboxing prodigy Robert Wolf aka Robeat explains various Beatboxing sounds and rhythms,
inviting the viewer to tag along. With a number of simple exercises he shows how to do various beats and sounds without an instrument.
Animated elements are making it easier for the viewers to compose the complex Beatboxing sequences by themselves.
SEE SOMETHING, SAY SOMETHING (extrait), Royaume-Uni – 3 minutes
Commissioned by leading UK Children’s digital broadcaster Nickelodeon and Children’s Charity NSPCC, Bold Creative (a youth and social
innovation agency) were asked to find an innovative way to highlight the impact of bullying on primary school children and with it;
provide support on how to combat the emotional effects. The programme was developed for a national primary school audience as part
of an annual UK anti-bullying campaign in November 2009.
THE WILD LIFE: THE GREAT CLIMATE CHANGE, Danemark – 5 minutes
“Wild Life” is a zany barnyard community where animals model how to care about the environment and learn about climate change.
Participation ranges from watching hilarious, enlightening eco-cartoons to encouraging our viewers to make their own Climate Cartoons
... help save the planet one cartoon at a time, with our downloadable Animtoon™ animation software. In this episode the barnyard
animals model inventive environmental activism and explore fascinating facts about how to reduce carbon in the atmosphere. The Wild
Life nurtures a deep appreciation of nature, teaches eco-literacy and even provides the opportunity to learn some animation skills that
can be put to use to inform others about the climate crisis -- empowering its participants with real learning and real action!
VOLT, Danemark – 14 minutes
Loaded with facts and experiments that you can even try at home Volt presents science in a fascinating way to children. Through
experimenting the children learn that science is not only useful but also great fun.
PAUSE
Fiction Ages 7 to 11
TIKITIKLIP PRE COLUMBIAN, Chili – 5 minutes
“Tikitiklip Pre Columbian” is a children’s series of 13 episodes of animated Pre Columbian art. Each episode is related to a specific pre
Columbian culture of America, it contains a video clip which incorporates Pre Columbian art animated figures and brings them alive with
fun story lines, songs and original music. The episodes also have an animated presentation that tell the relationship between a daughter
and her archeologist father, they talk about the specific culture that will be described in the following musical video clip.
FOR ALL AGES, Suède – 15 minutes
Welcome to the hairdresser shop ”For all ages”. With a mix of puppets, actors and animation this series focuses on age. Meet Granddad,
the little girl and the hairdresser as they discuss matters of age from their diffferent perspectives. Customers of all kinds and ages drop
in, have a chat, and get their hair done while listening to the barbershop coir (music composed specially for the series). This episode is all
about love. Can a 100 year old fall in love?
OOGLIES, Écosse – 14 minutes
“OOglies” - a quick blast stop-frame animated sketch show that will have you wincing at the screen as our intrepid boggle-eyed stars
crash, bang and wallop themselves around the OOglies house. When the humans are away the OOglies play! Get ready for another tonne
of tom-foolery from our eccentric ensemble of household pranksters. It’s time to join your favourite animated amigos as they sprout eyes
and clown around for your amusement only. Slapstick comedy at its best as the OOglies embark on a series of adventures that will find
them slip, sliding and splatting onto your screens. OOglies the show where anything can happen, and usually does! Exclusive to CBBC.
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Fiction Ages 7 to 11 (continuation)
PAUL AND THE DRAGON, Hollande – 7 minutes
“Paul & The Dragon” is a short animated film about a nine-year old who is diagnosed with cancer. His doctor explains him that the cancer
is like a dragon in his body that needs to be faught. But fighting is not always easy - especially when you’re in the hospital and start
losing your hair. Luckily Paul is not alone on his quest, but finds lots of different new friends along the way. With their help and finesse
he works up his courage and as a true hero, Paul fights the dragon and wins.
PUBERTY: DANIEL’S DREAM, Cuba – 6 minutes
The puberty is a very difficult period for boys and girls: constant changes in their bodies and personality. How the adolescents and parents
experience this stage is the focus of this series. This Chapter is about the ejaculations of teens when they have erotic dreams and how
to resolve the embarrassed situation.
WARDA, Belgique/Palestine – 5 minutes
Everyday Warda brings food to her grandmother. But one day - Warda is on her way to bring rice and chicken - a giant wall suddenly
blocks her way. Warda thinks hard how to get to the other side, but the ideas she comes up with never work out. Finally a pencil, that
Warda receives as a present, seems to bring a solution...
LORD LUCAS VACATION *, Brésil – 15 minutes
During a summer vacation, eight year old Lucas notices some weird changes on his older sister’s behaviour. He starts to believe that she
has become a vampire and blames Vitor her boyfriend for these. He then pursues a course of action intended to free his sister from this
‘curse’.
12:15 p.m. to 1:30 p.m. - LUNCH
1:30 p.m. to 4:30 p.m. - SCREENINGS
Non-fiction up to age 6
SHINE! (extrait), Japon – 15 minutes
“Shine!” gives children a happy and stimulating start to the day. Hosted by a lively girl named Ayame and a character called Telly Tree,
it’s packed with games, quizzes, cartoons, songs, and discussion topics that stimulate kids’ senses, test their memories, and improve their
language and observation skills. While helping kids wake up physically in the morning, it awakens them mentally and encourages them
to see people and things in brand-new ways. Ultimately, it helps kids accept, respect, and interact with all kinds of people.
BOOKABOO*, Royaume-Uni – 15 minutes
“Bookaboo” is live action and animation series about a famous drum playing rock puppy who can’t perform his solo unless he’s been read
a story. This series was created to highlight the pleasure in sharing picture books. Bookaboo is an engaging and entertaining character
and the celebrity guests encourage adults to pick up a book and share these warm and funny stories with children. The series aims to
highlight the fun that can be had when adults and children share a book.
THE SHOW WITH THER ELEPHANT (extrait), Allemagne – 6 minutes
The world is elephantastic - Open your eyes and join in! The little blue elephant and his friends present things to discover, to do and to
be amazed of. The show is created for small children from 3 to 6 years. Small, funny stories are mixed with fascinating documentaries
and portraits of children, riddles, films schooling and inspiring the senses, or English as a second language. The presenters address the
children in a direct way. To give those children a feeling for the length of the show or time in general there is a ‘Halftime-Ritual’ in the
middle of each show.
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Non-fiction up to age 6 (continuation)
TANJA’S HALLWAY, Finlande – 8 minutes
Tanja talks with her hands. But this is not a story about that. This is a story of how in a completely ordinary hallway anything can happen!
Tanja wants to play. When her big sister Tiina plays with Alina in her own room, Tanja gets pushed into the hallway. And her big brother Toni
is no fun either, he only thinks about his looks. Luckily there is the hallway through the door of which anyone or anything can come in!
Fiction up to age 6
MOTHERS DAY PRESENT (extrait), Iran – 4 minutes
Aslan is a boy from the Qashqaee tribe who lives in the Fars region. One day he hears from the radio that the next day is mother‘s day.
He wants to get something for his mother. So he moves around the tribe to find something suitable for her. In his search he gets to know
more about the tribe. At the end he finds out what is the best present for a mother.
3RD AND BIRD : MEET ELLIOT, Royaume-Uni/États-Unis – 10 minutes
3rd & Bird!” is a new, animated preschool series about a community of birds who live, learn and play in the branches of a beautiful old
tree. The vibrant community of “3rd & Bird!” is always alive with songs, dances and endless whistling! As Samuel Lovebird and friends
participate in community activities they develop social skills that are integral to the functioning of a healthy community. Along the way
they learn important life lessons about diversity, tolerance and perseverance.
ABI: CLEAN YOUR PLATE, Hollande – 8 minutes
Abi is a seven year old girl who lives with her parents, who come originally from Suriname, in an appartment in Amsterdam South-East.
Abi’s adventures teach her things about her neighbours, their culture, lifestyle and customs. ‘In this episode Abbi is visiting an Ethiopian
friend and his family for dinner. When the family starts praying Abi cleans her plate.
WHAT’S YOUR NEWS?, Royaume-Uni – 22 minutes
“What’s Your News?” is a show for children where the news is their news. Hosted by Grant the Ant and Antony the Anteater (who thinks
he’s an ant), featuring ant reporters talking to children about their news! WYN helps children make the home-to-world transition feeling
connected and respected. The series celebrates a child’s experience of just being a child while introducing children to the vocabulary and
style if the new format. Today’s news is that Millie Mazzone is going to play the piano with both hands! The news anchors, Grant and
Antony, despatch Gi Ant, the “What’s Your News?” roving correspond-Ant, to the scene.
PAUSE
THE LITTLE BOY AND THE BEAST*, Allemagne – 6 minutes
Ever since Haro’s dad has left the family, Haro’s mum has become very strange. She hardly plays with Haro anymore and broods over old
photographs, she no longer laughs and is in a bad mood all the time. She has turned into a real beast! Suddenly, Haro has to take care
of many things all by himself, which can be pretty tiring. From the boy’s point of view the film depicts the difficulties he faces after his
parents have separated. However, the film also shows that beastly parents who are going through a divorce may eventuelly turn into
their old selves…
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Fiction up to age 6 (continuation)
FRUITY PIE, Taïwan – 4 minutes
Fruity Pie est un monde merveilleux à l’antenne depuis une dizaine d’années sur PTS (Taiwan Public Television Service) qui en assure
également la réalisation. Miniplateforme destinée aux jeunes enfants, cette émission réunit de nombreux créateurs bourrés de talent qui
savent inspirer le rire et la magie dans le cœur des enfants. Animé par un talent qui lui est propre, chaque créateur n’a qu’un seul but,
aider les enfants à penser, à voir, à rire, à sourire et à rêver dans la maison de Fruity Pie.
POETRY PIE, Royaume-Uni – 4 minutes
This is the first programme in a series of 30, introducing young children to poetry by means of a cast of animated characters who are
all voiced by children. The poems range from the humorous to the lyrical and all are firmly rooted in the world and experience of young
children. Poetry Pie vividly brings to life the funny and charming poems of well-known contemporary poets as an animated cast of
creatures act, dance and sing the poetry in each of the 30 x four-minute episodes. The last poem in each programme was created by
children under 7 as a result of poetry workshops in schools.
ACHU! (extrait), Chili – 4 minutes
A group of children discover a magical tree. With a sneeze, the tree opens and exposes the secret house of Domingo Happiness and
Eusebio Grace, two musical explorers who show a world with a lot of songs, animated stories and many adventures. And what is the
“Music-Exploring”? Find out in “Achu, music-exploring with Happiness and Grace”.
DIRTGIRLWORLD, Australie – 11 minutes
“dirtgirlworld” is a celebration of life outside. The music-centric series is a distinctive blend of animation, photomontage and illustration
that takes children to a world where the real and unreal collide. Dirtgirl grows awesome tomatoes, knows the names of clouds, drives a
big orange tractor and has a backyard full of friends. There’s Scrapboy, her best friend who’s a whiz with junk. There’s Grubby with her
worm’s eye view, Ken the weevil, Roger the rooster and the chicks, Hayman the monosyllabic scarecrow, and the green thumbs – real kids
in real gardens having fun. “dirtgirlworld” invites the young audience to a place where the real and unreal hang out together. The series
has an environmental focus, contemporary and exciting music for children, and provides an invitation for people who want to encourage
their children to step outside and go get grubby!
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Notes