average screen time spent per person per day in zero tv homes the

THE CHANGING FACE OF TELEVISION
Over the past ten years, television
has undergone a drastic change. As
technology advances, television has
moved from the small screen to even
smaller screens.
Traditional media is in decline and
new forms of digital media have
taken over. Today, it is not unusual to
watch tv on your laptop, tablet, or
even your telephone. The viewing
landscape is evolving.
AS THE WAY WE CONSUME CONTENT HAS
EVOLVED, SO TOO HAVE THE SCREENS WE
WATCH THEM ON
TRADITIONAL TV SCREENS
FOLLOW A 4:3 SCREEN RATIO
The growing penetration of new
devices and the popularity of subscription based streaming services,
time-shifted and over-the-top viewing
— as well as cord-cutting and cord
shaving — are fundamentally changing
the TV industry.
Increased opportunities for content
discovery on digital platforms,
through over the top services, or
through media companies’ providing
their content online, accessible
across an array of devices, all provide a vast media playground for the
consumer who is now in control of
what they watch and when they
watch it.
Time will tell what will happen next
with television technology. Perhaps
someday soon we will be watching
Netflix on a 3D holographic screen!
IN ZERO TV HOMES THE MAJORITY OF SCREEN TIME
IS AWAY FROM A TRADITIONAL TELEVISION SET
67%
37%
14%
OF ZERO TV HOMES
GET THEIR CONTENT
ON OTHER DEVICES
VIA COMPUTER
VIA TABLET/SMARTPHONE
16%
48%
VIA TV INTERNET
WATCH TV CONTENT
THROUGH SUBSCRIPTION
SERVICES
MODERN HD TV SCREENS ARE
WIDESCREEN AND FOLLOW A 16:9 RATIO
AVERAGE SCREEN TIME
SPENT PER PERSON PER DAY
2008
DVR
0:14
LIVE TV
DVD/BLU-RAY
4:44
0:16
VIDEO GAMES
ALTHOUGH TABLET AND MOBILE DEVICES HAVE SMALLER
SCREENS THEY TOO FOLLOW A 4:3 AND 16:9 ASPECT RATIO
0:09
2012
0:25
4:39
0:11
A BRIEF HISTORY OF CONTENT VIEWING DEVICES
TIME-SHIFTED
VIEWING
0:13
2015
NETFLIX
STREAMING
0:29
1975 1980 1985 1990 1995 2000 2005 2010 2015
4:11
0:07
CABLE
VCR
DVR
DBS SATELLITE
HD TV
BLU-RAY
SMARTPHONE
VOD
CHROMECAST
TABLET
0:12
DESIGN BY ADRIAN OCHOA
DAI 523 - INFOGRAPHICS