LOREAL RA2010 Fondation uk_Mise en page 1

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SCIENCE
EDUCATION
SOLIDARITY
2010 ACTIVITY REPORT
LOREAL RA2010 Fondation uk_Mise en page 1 14/06/11 15:46 Page2
CONTENTS
“OPÉRATION SOURIRE“
Doctors of the World reconstructive surgery
mission in Madagascar
p.04
p.06
p.08
MESSAGE FROM THE CHAIRMAN
ORGANIZATION
THE FOUNDATION'S COMMITMENTS
Science
p.12
p.21
FOR WOMEN IN SCIENCE
"CIL TE PLAÎT ?" EXHIBITION
Education
p.40
p.44
p.46
p.47
p.48
HAIRDRESSERS AGAINST AIDS
PROMOTING EQUAL OPPORTUNITY
PROJECTS SUPPORTED BY THE COMMITTEE
THE FOUNDATION'S PARTNERS
2010 IN FIGURES
AT THE PALAIS DE LA DÉCOUVERTE
p.22
THE MEANING OF BEAUTY
Solidarity
p.28
“OPÉRATION SOURIRE“
BY DOCTORS OF THE WORLD
p.34
BEAUTY FROM THE HEART
2010 ACTIVITY REPORT - L’OREAL Corporate Foundation
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“Strengthened by the commitments it made four years ago, the L’Oréal Foundation is pursuing
its mission with more drive and determination than ever. Good corporate citizenship is one
of the challenges L’Oréal must meet. The 2009 economic downturn bolstered our conviction
that we are on the right track as we open a new chapter in our history, that of the univer-salization of beauty.
All of our Foundation’s choices, from promoting science to fostering research, disseminating
knowledge about beauty, restoring appearances, the first step toward establishing social relations,
or carrying out actions that encourage prevention and integration, reflect one goal: to give
meaning to the profession of beauty, while illustrating L’Oréal’s values of generosity and
social responsibility.
In 2010, our worldwide programs expanded at a brisk pace. The L’Oréal-UNESCO
“For Women in Science” program awarded its first regional pan-Arab and pan-African regional fellowships, boosting support and recognition for women scientists in regions where
they are under-represented and critically needed to ensure the continent’s development.
The partnership with Doctors of the World has made it possible to recruit new volunteer surgeons from Germany and Japan and to increase the number of patients in the “Opération
Sourire” reconstructive surgery program.
On another front, that of HIV education and prevention, the “Hairdressers Against AIDS”
program set up in partnership with UNESCO has been implemented in four new countries,
including the United States, which means 500,000 more hairdressers will be potentially mobilized.
These significant strides show the continued commitment of employees and partners worldwide, eager to back projects useful to communities, consistent with our activities and meeting
real social needs. I want to salute their involvement and encourage them to enthusiastically
continue the mission we have given ourselves:
… to help make the world a more beautiful place."
Sir Lindsay Owen-Jones
Chairman of L’Oréal
Chairman of the L’Oréal Corporate Foundation
ORGANIZATION
OF THE FOUNDATION
IN 2010
THE BOARD OF DIRECTORS
THE COMMITTEES
L’Oréal Chairman, Sir Lindsay Owen-Jones, also chairs the Foundation’s Board of Directors, which on
December 31, 2010 had nine members: six from L’Oréal and three from outside the company qualified
in the Foundation's areas of intervention. Its role is to set the main directions of the Foundation's policy,
approve the budget and assess the initiatives carried out. The board met twice in 2010: on May 27 and
November 18.
Three Pre-selection and Strategic Orientation Committees examine the project proposals the Foundation receives.
They select the projects before presenting them to the Board of Directors, the validating body. The committees,
made up of L’Oréal staff and outside experts, meet twice a year. The selection guidelines are feasibility, originality
and consistency with the Foundation's objectives. The committees also work on developing and implementing
the Foundation's major programs worldwide.
THE PERMANENT STAFF
The permanent staff includes the Foundation Committee and a dedicated team. Its role consists of designing
and managing the programs, developing partnerships and preparing the strategic recommendations to be
proposed to the Board of Directors.
Board Members
Sir Lindsay Owen-Jones
Chairman of L’Oréal,
Chairman of the Foundation.
Procedure
Jean-Paul Agon
L’Oréal Chief Executive Officer.
Béatrice Dautresme
L’Oréal Executive Vice-President,
Corporate Communications and External Affairs,
Chief Executive Officer of the Foundation.
Astronaut, former French Research Minister
and European Affairs Minister, President of Universcience,
an entity formed by the merger of the Cité des sciences
et de l’industrie and the Palais de la découverte.
Jean-François Grollier
Professor Christian de Duve
Research and Development.
Geoff Skingsley
Nobel Prize in Medicine (1974),
professor emeritus at the Catholic University of Louvain
and Rockefeller University,
trustee and founder of the de Duve Institute.
Human Resources.
Marc Ladreit de Lacharrière
Françoise Schoenberger
Director of L’Oréal Social Relations, France.
STEP No.
STEP No.
STEP No.
STEP No.
Project proposal
Review
Selection
Support
Submitted by an association,
social mainstreaming
organization, private individual, local government, etc.
Download
the application from
www.fondationloreal.org.
The Foundations Committee
reviews the application and
decides whether or not to
send it on to the relevant
Pre-selection and Strategic
Orientation Committee
(Science, Education, Solidarity).
The Committee examines
the project and accepts
or rejects it. If accepted,
the proposal is submitted
to the Board of Directors,
which accepts or rejects it.
If the Board of Directors
accepts the proposal,
the person or organization
submitting the project
and the Foundation sign
a partnership agreement.
Monitoring
and assessment
STEP No.
01 02 03 04 05
Claudie Haigneré
Founder and Chief Executive Officer, Fimalac Group,
L'Oréal Board member,
Chairman, Fondation Culture & Diversité.
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The Foundation team
monitors the partnership.
A project evaluation is
presented to the Board of
Directors on a regular basis.
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Facilitating
women's access
to science.
Helping restore the dignity
and self-confidence
of the most vulnerable
members of society.
Making education
more accessible.
SCIENCE
Since the creation of L’Oréal by a scientist over a century ago,
the Group has never stopped believing in research as a driving force
of innovation and progress to push the limits of science and knowledge.
It has been involved in promoting scientific research, the basic sciences
and human sciences, increasing the role of women in science,
fostering the recognition of excellence, encouraging young people
to become scientists, and investing in new areas of research.
SOLIDARITY
The care people take in their appearance is at the heart of the Group’s activities.
Giving everyone access to beauty is a real commitment for L’Oréal,
whose solidarity programs aim to help people made to feel vulnerable by
the alteration of their appearance to feel self-confident again
and reintegrate into society.
EDUCATION
Béatrice DAUTRESME
Corporate Communications
and External Affairs,
Chief Executive Officer of the Foundation
Transmission of knowledge, training and diversity have always been
part of the L’Oréal model. Educating people and raising their awareness
of this century’s great causes, such as the fight against AIDS,
and facilitating disadvantaged people’s access to knowledge,
are the Foundation’s third commitment.
The Foundation is developing major global programs,
rolled out through every L’Oréal subsidiary, as well as “pilot” projects in France. It is intent on
setting up real partnerships that go beyond financial support and on evaluating the results of its actions.
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Committed
Science
By showcasing women's role in science, our partnership also reiterates
the importance of scientific research as a driving force of progress.
I am convinced that science must be at the service of humanity to help us
meet the many urgent challenges we must face.
IRINA BOKOVA
Director General of UNESCO
I embrace the message from L’Oréal and UNESCO that the world needs science
and science needs women. We are a community of scientists and citizens from all
parts of the world. It is our collective, diverse creativity and humanity - half of
which is made up of women - that makes the world so wondrous and wonderful.
ELIZABETH BLACKBURN
2009 Nobel Prize in Medicine and 2008 Laureate, L’Oréal-UNESCO Award “For Women in Science”
The recognition that goes with the L’Oréal-UNESCO Award is extremely
important, in particular for women from developing countries,
who do not necessarily benefit from the same support and laboratory
working conditions.
GÜNTER BLOBEL
1999 Nobel Prize in Medicine, Chairman of the L’Oréal-UNESCO Award Jury
I think a career in science and exploration is a road paved with
happiness every step of the way… Many women have had wonderful
high-level careers, but their talent, skill and expertise are
insufficiently recognized.
12 TH L’ORÉAL-UNESCO AWARDS CEREMONY
CLAUDIE HAIGNERÉ
President, Universcience
The occasion
The challenges of health, human psychology and wellness in an often troubled world
require promoting social science research, breaking down the barriers between different
forms of knowledge, educating and raising the awareness of as many people as
possible of the ontological issues posed by our bodies, our appearance and the ages of life.
The 2010 “For Women in Science” Week
The 12th “For Women in Science” week opened in Paris on March 1, 2010.
As the Award’s renown grows from one year to the next, L’Oréal and UNESCO continue
to recognize outstanding women scientists from all parts of the world. These committed,
courageous women are united by one passion, and their research is helping to change the world.
The event gave these scientists - Award Laureates and International Fellowship recipients
— a unique opportunity to meet each other, exchange views and attest to their commitment
before a wide audience. Ties were forged and collaborative projects took shape.
The sense of belonging to a community of women scientists bent on ensuring a brighter
outlook for humanity was strengthened.
The women presented their research at the French Academy of Sciences and the Pasteur
Institute before receiving their Awards and Fellowships at UNESCO headquarters.
AXEL KAHN
President, Paris Descartes University
The art of being and appearing is an issue as old as humanity but has
modern-day implications for our societies. That is why it is important
to encourage and support social and human science researchers who
deepen knowledge in all its dimensions.
BRUNO RACINE
President, National Library of France
L’Oréal Corporate Foundation Chairman, Sir Lindsay Owen-Jones
and UNESCO Director-General, Irina Bokova at UNESCO
headquarters in Paris, March 4, 2010.
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11
SCIENCE
FOR WOMEN
IN SCIENCE
FOCUSING ON EMINENT WOMEN SCIENTISTS WHO ARE HELPING
TO CHANGE THE WORLD, WHILE SUPPORTING YOUNGER SCIENTISTS
TO MEET TOMORROW'S CHALLENGES.
UNESCO-L’ORÉAL
INTERNATIONAL FELLOW
Dr. Andrea Mantesso, University of São Paulo, Brazil.
SCIENCE
1
VISIONARY, PROMISING
RESEARCH BY WOMEN
WHO ARE MODELS FOR
FUTURE GENERATIONS
2
T
3
welve years after the L’Oréal-UNESCO
“For Women in Science” program started, women in science still have a long
way to go: they account for just 29% of
the world’s researchers (IUS UNESCO, 2009).
The Foundation’s commitment alongside UNESCO
is all the more important because of the world’s
apparent state of emergency today. The 2010
L’Oréal-UNESCO Award Laureates are a perfect
illustration of the involvement of women scientists
at the heart of every leading issue, from the environment to malnutrition, epidemics and natural
disasters.
4
Five women, five battles,
five major challenges
THE WINNERS OF THE 2010
L’ORÉAL-UNESCO AWARD
“FOR WOMEN IN SCIENCE“
The 12th annual Awards honored five researchers
in the life sciences. Candidates were nominated
by a network of over 1,000 scientists. Professor
Günter Blobel, 1999 Nobel Prize in Medicine,
presided the international jury of eminent scientists. Professor Christian de Duve, 1974 Nobel
Prize in Medicine, is the Founding President of
the Awards.
Prof. Alejandra Bravo (1)
Laureate for Latin America,
National Autonomous University of Mexico.
Prof. Lourdes J. Cruz (2)
Laureate for Asia-Pacific,
University of the Philippines.
Prof. Rashika El Ridi (3)
Laureate for Africa and the Arab States,
Cairo University, Egypt.
Professor Anne Dejean-Assémat (France), the
Laureate for Europe, is head of the "Nuclear Organization and Oncogenesis" unit at the Pasteur
Institute and of the "Molecular and Cellular
Biology of Tumors" Unit 579 at INSERM in
Paris. She has contributed to the understanding
Prof. Elaine Fuchs (4)
Laureate for North America,
Rockefeller University, New York, USA.
5
Prof. Anne Dejean-Assémat (5)
Laureate for Europe,
Pasteur Institute and INSERM, Paris, France.
of molecular and cellular mechanisms that cause
leukemia and liver cancer in humans.
Professor Rashika El Ridi (Egypt), professor of
immunology at Cairo University’s Department
of Zoology, won the 2010 Award for Africa and
the Arab States for her contribution to the development of a vaccine against bilharziosis, a tropical
disease that afflicts over 200 million people.
Professor Lourdes J. Cruz (Philippines), the Laureate for Asia-Pacific, teaches at the Marine
Sciences Institute at the University of the Philippines Diliman in Quezon. She discovered conotoxins, produced by some species of sea snails,
which can be used as painkillers or as pharmacological agents to study how the brain works.
Professor Elaine Fuchs (USA), Laureate for
North America and professor at Rockefeller
University’s Cellular Biology and Development
Laboratory in New York, has contributed considerably to our knowledge of the biology of the
epidermis and skin stem cells.
Professor Alejandra Bravo (Mexico), the Laureate
for Latin America and a professor at the National
Autonomous University of Mexico’s Molecular
Microbiology Institute in Cuernavaca, has contributed to the understanding of how a bacterial
toxin acts as an eco-compatible insecticide.
15
SCIENCE
FOR THE ARAB STATES
The faces of tomorrow’s science
Each year L’Oréal and UNESCO award 15 international life sciences Fellowships
to young women researchers at the Ph.D. or post-graduate level whose projects
have been accepted by top research laboratories outside their countries of origin.
The selection committee chooses three researchers from each of the world's five regions.
NAWAL BOUAYNAYNE
GHALIA BOUBAKER
Morocco
Chemistry of Natural Substances.
Pharmacology Department,
Paul Sabatier University,
Toulouse, France.
Tunisia
Molecular Biology.
Parasitology Institute,
University of Berne,
Switzerland.
HADEER IBRAHIM
EL DAKHAKHNI
Egypt
Biomaterials.
Institute of the Physics and Chemistry of Materials,
Strasbourg, France, and National Research Center,
Biomaterials Department, Cairo, Egypt.
Determined and passionate, the 2010
UNESCO-L’Oréal International
Fellows form an outstanding group
of young women who represent
the future of science.
FOR EUROPE
AND NORTH
AMERICA
IRENE MARGIOLAKI
Greece
Structural Biology.
ESRF (European Synchrotron
Radiation Facility), Grenoble,
France.
FOR LATIN
AMERICA AND
THE CARIBBEAN
FOR ASIA
AND THE PACIFIC
MARIA-TERESA
GUARDIOLA CLARAMONTE
ANTIMA GUPTA
India
Spain
Bacteriology. Biological
Sciences Department,
Birkbeck College,
University of London, UK.
Public Health.
International Center for Agricultural
Research in the Dry Areas, Aleppo,
Syria, and the School of Hygiene
and Tropical Medicine,
London, UK.
MARIA GABRIELA GEI
Costa Rica
Plant Ecology.
Department of Ecology,
Evolution and Behavior,
University of Minnesota,
USA.
SVITLANA YABLONSKA
Ukraine
Biochemistry.
Medical School,
University of Pittsburgh,
Pennsylvania, USA.
DIANA MARCELA
BOLANOS
RODRIGUEZ
Colombia
Marine Biology.
Department of Biological
Sciences, University of
Massachusetts, Lowell, USA.
FOR
AFRICA
MARGOTH MITCHELA
MORENO VIGO
MARIETTA SOLANGE
SOUPI NKEUTCHA
Peru
Proteomics.
Severo Ochoa Molecular
Biology Center, Autonomous
University of Madrid,
Spain.
Cameroon
Plant Biotechnology.
Chemistry of Natural
Substances Laboratory,
University of Limoges,
France.
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ELISABETH LENDOYE
DJOUDI ROUKIA
MARISSA TEO
YIFEN TAN
Gabon
Physiology.
Sophia-Antipolis University
Medical School,
Nice, France.
Comoros
Phytochemistry. Molecular
and Environmental
Chemistry Laboratory,
University of Perpignan,
France.
Singapore
Malaysia
Immunology.
Cellular and Genetic
Therapy Center, Baylor
College of Medicine,
Houston, Texas, USA.
Molecular Genetics.
Department of Microbiology
and Molecular Genetics,
Harvard Medical School,
USA.
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The fellows from Sub-Saharan Africa (1)
The pan-Arab fellows (2)
The fellows from France and Prof. Elizabeth Blackburn,
2009 Nobel Prize and Laureate of the 2008
L’Oréal-UNESCO Award (3)
1
2
3
UNESCO-L’ORÉAL INTERNATIONAL FELLOW
Dr. Djeneba Konate Keita, Regional Agronomic Research Center, Sotuba, Mali.
THE FIVE FELLOWSHIPS
FOR SUB-SAHARAN AFRICA
were awarded in South Africa on March 30, 2010 to:
The power of an international network
combined with strong local roots
The 47 National Fellowship Programs have helped
create a community of over 1,000 women committed to sharing their passion and to encouraging
young people in their home countries to pursue
careers in science.
Close-up on Fellowships in France
The national L’Oréal “For Women in Science” program, in partnership with the French Commission
for UNESCO and the Academy of Science and
supported by the Ministry of Research and Higher
Education, encourages 10 young women researchers each year. The 2010 Fellowships were awarded
at the Palais de la découverte during the Science Festival Week on October 18, 2010. A “speed meeting”
• Pascaline Fonteh, Cameroon
University of Pretoria.
that took place between the fellows and girls from
local high schools resulted in fruitful exchanges.
First Regional Fellowships
In 2010 Regional Fellowships were awarded to
women in Sub-Saharan Africa and in the pan-Arab
region for the first time. Seeking to meet those
areas’ needs to support scientific vocations,
L’Oréal and UNESCO forged closer ties with
scientific partners such as ANSTI/ROSTA (African Network of Science and Technology Institutes/UNESCO Regional Office for Science and
Technology in Africa) and the ASTF (Arab
Science and Technology Foundation) to develop
the program ■
Figures
12
YEARS
• Sonia Woudberg, South Africa
University of Stellenbosch.
• Nonhlanhla N. Mkhize, Swaziland
University of Cape Town.
• Kgaogelo Amanda Maswanganye, South Africa
University of Pretoria.
• Ndidi Ngwuluka, Niger
University of the Witwatersrand.
THE PAN-ARAB FELLOWSHIPS
were awarded in Dubai on September 29, 2010 to:
• Rehab Mohamed Amin, Egypt
National Institute of Advanced Laser Sciences, Cairo University.
• Rania Zaarour, United Arab Emirates
College of Medicine, Sharjah University.
• Emen Rabhi, Tunisia
Pasteur Institute of Tunis.
62
AWARD LAUREATES
from
28 1,004
COUNTRIES
FELLOWS
from
97
• Lucie Barblu Immunology
Kremlin-Bicêtre Medical School, University of Paris-Sud 11,
CNRS UMR 8147 “Cytokines,
Hematopoiesis and Immune Response”.
• Aline Brunon Collision Biomechanics
University of Lyon 1, Laboratory of Collision
Biomechanics and Mechanics (LBMC).
• Emilie Campmas Archeozoological Ecology
University of Bordeaux 1, Institute of Prehistory
and Quaternary Geology (IPGQ).
• Céline Courilleau Biology
Paul-Sabatier University (Toulouse), LBCMCP - UMR 5088.
• Sarah Cubaynes Ecology
University of Montpellier 2, Montpellier Center of Functional
and Evolutionary Ecology.
• Agnès Doreau-Bastid Immunology and Oncology
ENS Lyon 1, INSERM.
• Sarah Jolly Neurosciences
Pierre and Marie-Curie University, UMR 7102,
Laboratoire NPA, DVSN team.
• Marie Néant-Fery Neurosciences
University of Paris 6, UMR 7102.
• Entissar Alsuhaibani, Kingdom of Saudi Arabia
King Saud University of Riyadh.
• Carine F. Nguemeni Yonga Neurophysiology
Nice-Sophia Antipolis University,
CNRS-UMR 6097 - DPMC Sophia Antipolis.
• Jenny Jeehan Nasr, Egypt
Mansoura University Pharmacy School.
• Hélène Petot Physiology of Human Exercise
University of Évry Val-d’Essonne, LEPHE UBIAE INSERM U 902.
COUNTRIES
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THE 2010 L’ORÉAL FRANCE FELLOWS
To find out more about the program:
www.forwomeninscience.com; www.unesco.org
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SCIENCE
IMMEDIATE BOARDING
FOR A TRIP TO THE HEART
OF SCIENCE.
A PARTNERSHIP WITH
AÉROPORTS DE PARIS AND
THE PARTICIPATION OF
THE PALAIS DE LA DÉCOUVERTE.
EXHIBITION OF THE 2010
L’ORÉAL-UNESCO “FOR WOMEN
IN SCIENCE” AWARD LAUREATES
AT PARIS AIRPORTS
TO MAKE
SCIENCE
ACCESSIBLE,
IT HAS TO BE
PRESENTED
DIFFERENTLY
TO AROUSE
CURIOSITY
ABOUT
SCIENTIFIC
PROFESSIONS.
March-April 2010
S
ince 2008 the Foundation has supported the Palais de la découverte, a landmark insitution that brings science to
life in the heart of Paris by welcoming
over 600,000 visitors each year. The Palais de la
découverte offers scientific content and teaching
programs recognized by the scientific and educational communities, builds close ties with research
institutions and makes science accessible to as
many people as possible. Associated with the “A
researcher, an experiment” workshops, this year the
Foundation proposed an event dedicated to eyelashes and hair. Researchers from L’Oréal revealed
techniques for studying them: observation under
I
n April 2010, the L’Oréal Foundation and Aéroports de Paris held science workshops with
eight eleventh-grade science classes (200 students) and their teachers in Roissy-Charles de
Gaulle Airport Terminal 2E. A team from the Palais
de la découverte raised their awareness of the scientific approach and L’Oréal Research teams led two
workshops: “Green Chemistry at the Service of the
Environment” and “Exploring Skin” ■
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different types of microscope, use of diagnostic
tools to paint the “portrait” of a hair (thickness,
color, density, etc.), explanation of hair growth and
loss processes and so on. Very little is known about
eyelashes, but like hair, they feature major variations throughout the world depending on people’s
origin.
The activity is a concrete way to share the expertise
of L’Oréal Research, directly involve researchers
wanting to share their passion and raise the general
public’s awareness of science professions ■
To find out more:
www.palais-decouverte.fr; www.universcience.fr
21
SCIENCE
"THE FACE IN ALL ITS STATES"
Exhibit organized with Paris Descartes University
THE
MEANING
OF BEAUTY
Contributing to a better
understanding of the role of appearance
and the meaning of beauty.
T
he goal of this human sciences research program is
to deepen knowledge about the meaning and role of
appearance in society and to make this information
accessible to as many people as possible. It led to the
2009 publication of 100,000 Years of Beauty, a multidisciplinary reference work written by 300 researchers from 35 countries that explores the human quest for beauty. In 2010, the
Foundation used its resources to make that knowledge available
to the general public through courses, events, lectures and
symposia.
Public exhibit and debates
about the meaning of beauty
with Paris Descartes University
The Foundation co-organized “The Face in All its States,” a
free exhibition and lecture series, with Paris Descartes University and the University of Health and Human Sciences. It offered an artistic and scientific view of the mysteries of the face,
an essential component of appearance and the first vector of
communication, by featuring over 150 original pieces, some
of which had never been on display before, from the Primitive
Arts to contemporary works, along with excerpts from 100,000
Years of Beauty.
Over 7,000 people saw the exhibit; several hundred attended
lectures on topics such as facial jewelry and ornaments, the
face's many languages, and the ethical issue of transplants, with
the participation of major experts, such as Axel Kahn, JeanClaude Ameisen, Professor Devauchelle and contributors to
100,000 Years of Beauty.
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PREHISTORY - FOUNDATIONS
ANTIQUITY - CIVILIZATIONS
CLASSICAL AGE - CONFRONTATIONS
MODERNITY - GLOBALIZATION
FUTURE - PROJECTIONS
100,000 YEARS OF BEAUTY
AIMEE MULLINS
Gallimard 2009
Anthropology of Beauty
course at Science Po.
The Foundation has created a series of pilot courses on
the Anthropology of Beauty, a rare topic in universities,
even though it is intertwined with the evolution and understanding of societies. Elisabeth Azoulay, the editor of
100,000 Years of Beauty, and the book’s authors, teach
Master’s students three-month courses on themes developed and organized around specific periods of history.
Topics include the earliest clues of the human quest for
beauty in Prehistory, with paleontologist Denis Vialou;
new forms of corporal beauty in the future, with the
artist Orlan; and the use of perfume in ancient Egypt
explained by specialist Annick le Guérer. The courses
will be followed by video adaptations of 100,000 Years
of Beauty, which will be available to a broader student
audience.
AIMEE MULLINS
FROM DISABLED TO
SUPER-ABLED
Human Sciences Fellowships with the National
Library of France encourage young specialists
studying human appearance.
Actress, athlete, model and double leg amputee.
A L’Oréal Foundation guest,
Aimée Mullins represents another vision of beauty.
(Women’s Forum October 2010)
The L’Oréal Foundation supports young researchers in the
human sciences whose work deepens knowledge about
beauty and draws on the collections of the National Library of France, through fellowships on the art of being
and appearing. This year EHESS researcher Irène Salas was
honored for her work The Construction of Appearing during
the Renaissance, Face Whitening Techniques in the Modern
Period and the Discovery of Skin in the 16th Century. Historian Antoine Roullet received the second Fellowship for
Nuns and Beauty: the Construction of a Forced Appearance.
The Foundation, a partner of the Women’s Forum,
organized an encounter on the theme “Reinvent Yourself ”
with guest of honor Aimée Mullins, a model and actress
who had both legs amputated below the knee in childhood
due to a birth defect. Her exceptional strength of character
and determination have enabled her to turn her own
experience into an example of how to live life to the full.
These young researchers show the extent to which beauty
is particularly fertile ground for research in the human
sciences. The Fellowships enable them to focus on research,
participate in symposia or travel to pursue their work.
“You can be the architect of your own continuously renewed
and reinvented identity,” she said.
Ms. Mullins told her incredible story to the Women's Forum
audience, making people question their vision of beauty ■
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25
Committed
Solidarity
Facial malformation affects children’s image of themselves and
has very serious social consequences for them. It is therefore important,
if not fundamental, to restore their aesthetic appearance.
DR. FRANÇOIS FOUSSADIER
Surgeon, member of Doctors of the World, founder of “Opération Sourire“
Adolescents’ relationship to their bodies at this crucial stage of their lives
is key to the construction of their self-image. By caring for the body,
socio-aesthetics is a therapeutic discipline that aims to restore and enhance
a positive self-image.
PR. MAURICE CORCOS
Professor of psychiatry at Paris Descartes University,
head of the Montsouris Mutualist Institute's Adolescent Psychiatry Department
Giving millions of destitute people in France (eight million live
below the poverty line) a bar of soap, an article of clothing, a blanket,
a notebook or a coffeemaker restores much of their dignity
and a little of their hope and well-being.
JACQUES-ETIENNE DE T'SERCLAES
President-Founder of the Agence du don en nature - Eurogiki
Rehabilitating women who have fallen on hard times includes taking care
of their bodies, giving them medical care and improving their health.
The weekly socio-aesthetics workshops make them feel as though their bodies
and their image belong to them again, and to feel better at last!
ALISÉ TOMBO, OPERATED ON DURING THE MISSION IN MADAGASCAR
The occasion
STEFANIA PARIGI
Director-General of Samusocial de Paris, regarding The Women's Shelter
I wanted to put the skills of my wonderful profession to work for people
in distress. I turned my job of beautician into that of socio-aesthetician,
thanks to which cosmetics become a veritable tool for social reintegration.
Doctors of the World “Opération Sourire“ in Madagascar
from November 12 to19, 2010
LAURENCE MANZANO
Socio-aesthetician
Surgeons operated on burn victims and cleft-palate patients at the Antsiranana Medical Center.
On the first day, many patients who had heard about the operation through word of mouth and print
and radio ads, were already waiting to be examined. Félicien, 17, and his mom Joamikiaka,
38, both with bilateral cleft palates, walked 60km to the hospital, where doctors had to make rapid
decisions on whether or not to operate on them, as well as on Efez, Fahedy, Zara, Tafitasoa,
Abdoul, Justine, Noeline, Raosiliny and other patients, that week, or wait until a later mission.
The doctors examined 60 patients - 19 adults and 41 children - and performed 34 operations during
the mission. Eight children who could not be operated on because they were too weak for anesthesia
were told to come back next year.
Since I’m convinced it’s essential for women to take care of themselves,
especially if they’re suffering from the side effects of cancer treatment, I naturally joined
the La Vie, de plus belle... organization. As the workshops advance, you see women
reconcile themselves with their image. If I had cancer I’d also want people to take care
of me in another way than just medically.
SOFIANE OUATTARA
L’Oréal skin care researcher - Aesthetics workshop coordinator
26
27
SOLIDARIT Y
OPERATION
SOURIRE
ANYBODY WITHOUT A SOCIALLY ACCEPTABLE APPEARANCE CAN BE SHUNNED
BY HIS OR HER COMMUNITY. THAT IS WHY THE L’ORÉAL FOUNDATION DECIDED TO
BACK THE DOCTORS OF THE WORLD'S INTERNATIONAL RECONSTRUCTIVE SURGERY
PROGRAM “OPÉRATION SOURIRE”, RESTORING PEOPLE’S HOPE.
SOLIDARIT Y
THE MOST SUCCESSFUL
PART OF “OPÉRATION
SOURIRE” IS WHEN PATIENTS
“GET THEIR FACES BACK”
AND LEAVE THE WORLD
OF EXCLUSION.
DR. FOUSSADIER
T
he goal of “Opération Sourire”,
Doctors of the World’s reconstructive
surgery program, is to give faces back
to those disfigured by war, illness and
malnutrition. In addition to physical reparation,
the operation helps restore dignity, an identity
and a social life to people shunned because of
their physical appearance.
For the third consecutive year the L’Oréal Foundation is supporting Doctors of the World missions in Africa and Asia, enabling the organization
to perform operations on over 1,500 patients. In
addition to the operations themselves, the program trains local surgeons to give children postsurgical care. “The L'Oréal Foundation's support
30
has breathed new life into the program,” says
volunteer surgeon and “Opération Sourire“ Founder
Dr. François Foussadier. “We have the backing of
people who believe in what we do, who want to
help and who play a key role in the development
of our missions. The contribution is not just
financial, but also psychological and moral.”
New German and Japanese surgeons have been recruited to increase the number of missions.
Support in 2010 enabled the Japanese team
to carry out a mission in Bangladesh led by
Dr. Satoshi Yoza. The German Doctors of the
World team is strengthening the action already
under way in Cambodia, performing operations
in Kampong Cham province ■
31
“OPÉRATION SOURIRE“ IN MADAGASCAR
An eight-year-old girl came for burn treatment.
There was a long line in the waiting room.
A young woman brought in a child with a cleft palate (right).
Figures in 2010
731
PATIENTS OPERATED
17
MISSIONS
8
COUNTRIES
BANGLADESH, CAMBODIA,
MADAGASCAR, MALI,
MONGOLIA, NIGER,
CHAD AND RWANDA
32
SOLIDARIT Y
A SOCIO-AESTHETICIAN
TEACHES
Facial care techniques to a resident
of the Emmaüs Laumière Stabilization
Center for Women.
BEAUTY FROM
THE HEART
Because appearance and self-esteem
are closely related.
I
llness, unemployment and precarity can
lead to exclusion and cut people off
from society. The L’Oréal Foundation
believes that re-appropriating one’s appearance and working on one’s image help restore
self-confidence and a place in society. That is
why it set up “Beauty from the Heart,” a program of socio-aesthetics workshops and product
donations.
Socio-aesthetics workshops:
a moment for oneself,
a different kind of caring.
In 2010, professional socio-aestheticians led
nearly 150 workshops in seven organizations that
help people struck by illness and misfortune.
Their attentive, gentle, makeup and beauty care
gestures helped restore the participants' confidence and positive self-image.
Job seekers
Hospitalized teens
The series of “Take Care of Yourself” socio-aesthetics
workshops has become an essential part of the job
search for 63 unemployed people receiving help
from the Maison de l’Emploi et du Développement
Economique de la ville de Clichy.
The Foundation is continuing its commitment to
la Maison de Solenn, offering approximately 100 hospitalized teens weekly makeup workshops with socioaestheticians (48 in 2010) in addition to their medical
care. It has also forged two new partnerships with the
Montsouris Mutualist Institute’s adolescent psychiatry
department and the Foundation Lenval in Nice aiming
to improve teens’ relationships with their bodies.
People living in precarity
In 2010, the 14 residents of Samusocial de Paris
women’s shelter in Montrouge and 33 women
housed at the Emmaüs Laumière Center received
beauty assistance and advice with support from
the L’Oréal Foundation.
A study assessing the impact of socio-aesthetics
on people trying to find jobs and get back into
mainstream society, conducted in partnership
with CODES (Aesthetics training with a humanitarian and social option), is likely to reveal interesting
findings in 2011.
Women with cancer
In association with nine L’Oréal Group brands,
the Foundation supports “La Vie, de plus belle,”
an organization in the international “Look Good,
Feel Better” network, which the cosmetics industry set up in 2001 to provide skin care and makeup
workshops to women with cancer. In 2010, a total
of 1,822 women in 21 hospitals in France took
part in 222 workshops.
35
SOCIO-AESTHETICS WORKSHOP
MAKEUP SESSION
at the Emmaüs Laumière Stabilization Center for Women
with a hospitalized cancer patient
BENEFITING FROM
OTHERS’ ATTENTION,
TAKING CARE OF ONESELF
AND IMPROVING ONE’S
RELATIONSHIP WITH
ONESELF AND OTHERS.
Product donations: maintaining one’s dignity.
Donating products helps people in difficult situations take care
of themselves and improve their everyday lives, because hygiene is
indispensable to bringing them back into mainstream society.
In 2010, the L’Oréal Foundation and the Group’s brands distributed
over 530,000 products to groups such as the Agence du don en nature
- Eurogiki, Restaurants du Cœur and Samusocial de Paris ■
2010 in figures
530,000
PRODUCTS DISTRIBUTED
BEAUTY FROM THE HEART KITS
BY THE L’ORÉAL
FOUNDATION
AND THE
GROUP’S BRANDS
44,300 147
“BEAUTY FROM THE HEART” KITS
SOCIO-AESTHETICS
WORKSHOPS
and products given to organizations that help disadvantaged people
36
37
Committed
Education
I’d like to put across a simple message: mobilize, because
your words matter in the fight against AIDS.
JOHN NOLLET
Hairdresser-creator, a member of Hairdressers Against AIDS
Participating in the ‘Hairdressers Against AIDS’ campaign, which inspires
and helps people by promoting prevention and fighting against the epidemic,
really makes me feel useful.
CÉSAR AUGUSTO
Hairdresser in Brazil
Ecology and the economy can get along very well if economic players
are committed to preserving the planet and raising awareness of as many
people as possible about environmental risks.
NICOLAS HULOT
Founder and President (1990-2011) of FNH,
the Nicolas Hulot Foundation for Nature and Man
We must support those who are committed to helping give talented,
motivated young people all the opportunities they need to succeed,
regardless of their differences.
TIMES SQUARE, New York City, December 1, 2010
JEANNETTE BOUGRAB
Junior Minister with responsibility for youth and associative life
The occasion
I've been a tutor for four years. It's a great human and teaching experience.
I tutor various kinds of students, from junior high to high school and college prep:
I have to adjust my methods depending on the individual. It's a real challenge because
you have to see the difficulties through their eyes. I think that's how you understand
their problems. Tutoring helps because we provide assistance but also a friendly service.
We are close to students in age and provide one-on-one contact, which in my view,
are two important factors that make tutoring successful.
Launch of the "Hairdressers Against AIDS"
program in the USA
Unprecedented mobilization actions have taken place in the United States.
For example, 500 hairdressers attended a training session at the United Nations headquarters.
On December 1, they were in the streets of New York, generating one million contacts
with city residents. The highlight was the huge electronic billboards in Times Square
showing the visuals and new communication slogan: "Use Your Voice, Use Your Power
for a Beautiful World without AIDS."
YOUSSEF BACHOTI Tutor at the Cité des sciences et de l’industrie
The Mobility Funds for disabled students are indispensable
to provide them with the same conditions as other Science Po students.
This enables them to pay medical expenses, benefit from human aid
and adapted housing, even in remote locations.
CLAIRE SECONDÉ
Director of social aid and disabled students' affairs, Sciences Po
The program was also launched in Belgium, Lebanon and Malaysia in 2010.
38
39
EDUCATION
HAIRDRESSERS
AGAINST
AIDS
"THE ONLY VACCINE IS TO COMMUNICATE,
EDUCATE AND TALK ABOUT AIDS.
TO TALK ABOUT IT SO THAT ONE DAY NOBODY
EVER NEEDS TO TALK ABOUT IT AGAIN."
An Verhulst-Santos,
Managing Director, L’Oréal Professional Products
OPERATION "HAIRDRESSERS AGAINST AIDS"
The launch of Hairdressers against AIDS, in the USA
USE YOUR VOICE,
USE YOUR POWER,
FOR A BEAUTIFUL
WORLD
WITHOUT AIDS!
F
or nearly 10 years, L'Oréal and
UNESCO have joined forces to fight
the HIV/AIDS epidemic with "Hairdressers Against AIDS," a worldwide
prevention-training program for hairdressers.
This unique program is based on the special status of hairdressers, who form a large community
with close relationships with their customers,
which can make them effective in relaying information on HIV/AIDS prevention. "Hairdressers
Against AIDS" is based on L'Oréal's educational
culture and the Professional Products Division's
network of educators, who teach specific courses
on HIV/AIDS risks and prevention during professional training programs. After training, it is
the hairdressers' turn to play a fundamental awareness-raising and educational role. The partnership with UNESCO strengthens the program
with complementary skills and expertise.
munication campaign; and strong presence on
social networks. Famous hairdresser and photographer John Nollet, a member of "Hairdressers
Against AIDS," created a 2011 calendar featuring
celebrities who agreed to join the fight against
HIV/AIDS. Profits from its sales go to UNESCO's
AIDS education programs ■
New tools and increased
mobilization on December 1, 2010
The program has new tools, including four films
raising awareness about stigmatization, discrimination, protection, screening, transmission and
prevention; a special educational kit; a new com-
2010 in figures
30 3,000 400,000 1,3Mn
COUNTRIES
To find out more:
www.hairdressersagainstaids.com
42
EDUCATORS
HAIR SALONS
training sessions since 2005
43
EDUCATION
ENABLING TALENTED YOUNG
PEOPLE FROM DISADVANTAGED
BACKGROUNDS
TO FULFILL THEIR POTENTIAL
FOR EXCELLENCE.
FELLOWSHIP CEREMONY
E
"
Jeannette Bougrab, Junior Minister at the Ministry of National Education,
Youth and Associative Life, with students who won L'Oréal Foundation/Promotion
of Talents scholarships, flanked by Jackie Celestin-André, Corporate Diversity Director
and Nadège Joyaux, Sponsorship Director in charge of education partnerships.
In 2010, the Foundation granted five of
the 31 scholarships awarded to young
people in the "Promotion of Talents" organization, founded in 2005 by Jean-Charles Naouri,
Chairman and CEO of the Casino Group, and
Claude Bébéar, President of the Montaigne Institute and former CEO of AXA. The scholarships
allow these talented, determined students from
low-income families to pursue the brilliant studies that they otherwise would not have had the
opportunity to continue.
PROMOTING
EQUAL
OPPORTUNITY
qual Opportunity"
Scholarships
Some examples of partnerships
• Tutoring of 11 students in the science and economics preparatory class at Lycée Claude Bernard "Prépa Plus" program in the framework of the
French government's "Equal Opportunity" project.
• Integration of eight 10th-grade students and support for five years, until the end of the preparatory
class at Lycée Louis Le Grand - "Cordées de la
réussite" program in the framework of the French
government's "Equal Opportunity" project.
• Support for a "pre-preparatory" class of 29 students
for three years and sponsorship of nine students by
L’Oréal employees at Lycée Henri IV - "Cordées de
la réussite" program.
• Support to Fratelli, an organization specialized
44
in relations between high schools and companies.
• Promotion of Talents, an organization set up by
C. Bébéar and J-C Naouri. Awarding of scholarships to deserving students.
• Marcel Bleustein Blanchet Scholarships for French
students and European students living in France
who have a proven calling. In 2010, the L’Oréal
Foundation supported sociologist Pauline-Leïla
Delannoy, who specializes in mechanisms of exclusion in prison.
• Arpejeh, an organization L’Oréal co-founded.
"Equal Opportunity" scholarships for disabled
students.
received specific training, give free, individualized
courses at the science library every weekend and
during school vacations. Nearly 4,000 students
have benefited from the program so far.
Tutoring junior high and high school
students at the Cité des sciences
et de l’industrie
The L’Oréal Foundation has been involved in the
project from the outset by:
• upgrading and equipping sites to make them
accessible to people with disabilities;
• carrying out a support and awareness-raising
campaign allowing students to declare their disability when they apply to Sciences Po and helping them by adapting their examination
conditions, for example;
• setting up the International Mobility Fund
(scholarships to study abroad). Seven students received the scholarship during the 2009/2010
school year. Ten went abroad in September 2010.
The program is gradually focusing on students
with increasingly severe disabilities ■
For the fourth consecutive year the Cité des
sciences et de l’industrie, in partnership with the
Association de Prévention du Site de la Villette
(APSV), has run a tutoring program with support
from the L’Oréal Foundation.
The program's goal is to promote equal access to
scientific knowledge. It supports young students
from working-class neighborhoods in science subjects, often the reason for their failure in school.
Students from French university-level grandes
écoles, who are enthusiastic about the and have
Sciences Po Accessible
The goal of the "Sciences Po Accessible" program,
which was set up in 2008, is to give disabled students the tools they need to graduate. In the
2010/2011 period, 84 students participated in
the program (up from 20 in 2007/2008), a major
lead over other schools, which have just two or
three students per class.
45
PROJECTS
SUPPORTED BY
THE COMMITTEE
IN 2010
FOUNDATION
PARTNERS
ABC Microfinance - Babyloan
Fleuron St Michel Ordre de Malte
AAAS (American Association for the Advancement of Science)
Force Femmes
Funding of 12 beauty entrepreneurship projects
in southern countries in 2010.
Donation of products.
Association de Prévention du Site de la Villette
Fratelli
Association des Docteurs UPMC
Fraternité Saint Vincent de Paul
Funding of socio-aesthetics workshops for teens
with severe psychological disorders such as anorexia.
The workshops began in 2011.
ABC Microfinance - Babyloan
Institut d’Etudes Politiques de Paris
Aéroports de Paris
Institut Gustave Roussy
Arpejeh
Institut Mutualiste Montsouris
Force Femmes
Bibliothèque nationale de France
Institut Pasteur
Support for the fifth anniversary
of the organization, which helps women over
45 find jobs and create businesses.
Bienvenue en France
Interfacial Dynamics in Soft Condensed Matter Workshop
CARE
La Vie, de plus belle...
Centre Léon Bérard
Lycée Claude Bernard
Cité des sciences et de l’industrie (Universcience)
Lycée Henri IV
CODES
Lycée Louis Le Grand
Fondation Lenval
Bienvenue en France organization
Donation of products.
Centre Léon Bérard
Funding of beauty treatments for women with cancer.
Beauty treatments began in 2011.
Claude Pompidou Foundation
Donation to the gala dinner of the Claude Pompidou
Foundation, which supports seniors and disabled
people and promotes volunteerism.
Interfacial Dynamics
CODES
Pasteur Institute
Dessine l’Espoir
Maison de Solenn
Donation of 3,000 products to 50 young
socio-aestheticians who graduated from CODES.
International symposium:
"Emerging Themes in Infection Biology."
Doctors of the World
Palais de la découverte (Universcience)
EMBO (European Molecular Biology Organization)
Promotion des Talents
Dessine l'espoir
St Vincent de Paul
ESOF (Euroscience Open Forum)
Restaurants du Cœur
Donation to the organization, which supports
people with HIV, mainly in southern Africa.
Donation of 768 products.
Eurogiki - Agence du don en nature - Eurogiki
Réunion des musées nationaux
Emmaüs
Samusocial de Paris
Femmes et Sciences
SCIENCE magazine
Fleuron Saint-Michel
Tout le monde chante contre le cancer
Fondation Claude Pompidou
UNESCO
Fondation Lenval
Universcience
Fondation Marcel Bleustein Blanchet pour la vocation
Université Paris Descartes
Fondation Nicolas Hulot
Ville de Clichy
Fondation Villette - Entreprises
Women’s Forum
Contribution to the 2010 Dynasoft symposium.
Tout le monde chante contre le Cancer
Docteur UPMC organization
Support for the Docteurs UPMC and Doc'Up
organizations' first "arts and sciences" competition.
Emmaüs
The L'Oréal Group donated 600 products
to the organization as part of "100 Christmases
100 Hospitals," an operation that consists of giving
gifts to sick children and teens in hospitals and
"Maisons des parents" throughout France.
Funding of 11 socio-aesthetics workshops for
33 women residents at the Emmaüs Louvre/Laumière
Stabilization Center.
Femmes et Sciences
Symposium: "Boys and Girls in Science
and Technology: Diversity of Studies and Professions."
46
47
€ 40,000,000 )
(
ACTIVITY
Granted to the foundation in 5 years
€ 3,000,000
REPORT
FIGURES
in 2007
€ 8,500,000
in 2008
€ 9,000,000
in 2009
~
in 2010
The Foundation has received 2,989 applications
since its creation on October 9, 2007, including 855 in 2010.
The Pre-selection and Strategic Orientation
Committees have examined four projects this year.
Four projects were presented
to the Board of Directors.
€ 9,500,000
€ 10,000,000
by December 31, 2011
The above-mentioned sum of €40,000,000 was increased by €114,250,
bringing the total to €40,114,250 as a result of the Founder's making
staff, premises and equipment available to the Corporate Foundation
2007 financial year. For the 2008 financial year the Founder made staff,
premises and equipment worth €660,492 available to the Corporate
Foundation, which, taking the 2007 increase into account, brought the
total sum to €40,774,742. For the 2009 financial year the Founder made
staff, premises and equipment worth €664,676 available to the Corporate
Foundation, which, taking the 2008 increase into account, brought the
total sum to €41,439,418. For the 2010 financial year the Founder made
staff, premises and equipment worth €707,569 available to the Corporate
Foundation, which, taking the 2009 increase into account, brought
the total sum to €42,146,987. In compliance with paragraph 3 of article
19-1 of French law 87-571 of July 23, 1987, amended, that increase
was declared by signature of rider no. 4 to the statutes dated February 3,
2011 and filed with the Prefecture of Paris. In 2010, the Founder
48
contributed €9,500,000, to which €400,000 of unused funds from
the 2009 contribution was added, for a total budget of €9,900,000.
Of the €9,900,000, €8,629,550 was spent. The Foundation collected
€311 in financial products and endowed the 2010 dedicated funds
with €1,270,761.
THE OUTLOOK FOR FINANCIAL YEAR 2011
On May 10, 2011 the Board of Directors voted a budget that calls for the
use, for the Corporate Foundation's actions, of part of the amount of
€10,000,000 to be contributed by the founder and the amount of
€1,346,000 from the unused part of previous contributions.
The Board of Directors set the overall amount for project proposals that
can be reviewed directly by the Foundation Committee at €100,000 per
year. The amount for individual projects cannot exceed €10,000 ■
49
Published by L’Oréal Corporate Foundation.
Photo credits: © Abaca Press (p 11), © Bosio / Ushuaia Nature / TF1 entreprises / Starface (p 38), © Stéphane de Bourgies (p 4), Alain Buu (p 20), © Paul-Olivier Doury (p 34, p 36-38), © Caroline Doutre
/ Abaca Press (p 25), © Franck Dunouau (p 38, p 44), © L’Oréal Corporate Foundation (p10), © Heidi Good / Abaca Press (p 18), © Christophe Guibbaud / Abaca Press (p 19), © Catherine Henriette
(p 3, p 26-33), © Kai Jünemann for L'Oréal (p 8), © Gil Lefauconnier (p 22), © L'Oréal Middle East (p 19), © Guillaume Mirand / Abaca Press (p 16-17), © John Nollet (p 40), © Micheline Pelletier
(p 10, p 12-14), © Photos L'Oréal (p 43), © Bilitis Poirier (p 38), © Bennett Raglin (p 39), © Michel Ravassard / UNESCO (p 11), © Jean-François Robert (p 10), © Françoise Spiekermeier (p 26)
© David Stanton, L'Oréal (p 19), © H.Thouroude (p 10), © All rights reserved / Eurogiki Agence du don en nature - Eurogiki (p 26), © All rights reserved HAA Brazil (p 38), © All rights reserved / Samusocial de
Paris (p 26), © All rights reserved Sciences-Po (p 38), © All rights reserved (p 42).
Editorial: Stéphanie d’Auvigny. Design & production: Agence RGB.
L‘ORÉAL CORPORATE FOUNDATION
41, rue Martre 92117 Clichy Cedex - France
Tel.: +33 (0)1 47 56 72 74 - Fax: +33 (0)1 47 56 42 59
[email protected]
www.fondationloreal.org

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