(PR) Job After School - The Plank Center for Leadership in Public

Landing
a
Public
Relations
(PR)
Job
After
School:
What
Employers
are
Looking
for
and
What
You
Can
Expect
to
Make
April
21,
2010
Today’s
Panelists
Rick White
Vice President,
Corporate Communications,
Wisconsin Energy Corp.
Lisa Hart
Program Leader,
Communication Leadership Development,
GE
Keith Burton
President, Insidedge/
GolinHarris
Jessamyn Katz
Director,
Heyman Associates
Mark Harris
Vice President,
Communications,
IBM Global Business Services
Rick Looser
President and COO,
Cirlot Agency
Types
of
Organizations
and
Positions
Available
  In
an
agency
which
is
a
part
of
a
larger
holding
company
  In
a
smaller,
boutique
agency
  In‐house
at
a
corporate
office
Qualities/Qualifications
that
Professionals
Seek
in
Candidates
Who
are
we
looking
for?
What
do
you
need
to
do?
 
Minimum
3.0
GPA
 
Highlight
your
relevant
work
experience
on
your
resume
 
Geographically
aware
 
Check
company
Web
sites
often
–
roles,
news,
etc.
 
Sharp
business
acumen
 
Practice
interview
skills
–
phone
&
in‐person
 
Sharp
analytical
and
judgment
skills
 
Be
sure
your
voicemail
message,
e‐mail
address,
Facebook
and
other
social
media
accounts
are
professional
 
Excellent
writing
skills
 
Get
your
passport
–
seek
experience
 
Leadership
experience
outside
of
the
classroom
 
Be
ready
–
elevator
speech!
 
Internship
or
work
experience
in
relevant
major
 
Do
your
homework
–
know
the
company!
 
Passion
for
communications
Average
Salary
Range
in
the
Communications
Field
 
The
2010
PRWeek/Bloom,
Gross
&
Associates
(BGA)
Salary
Survey
polled
1,007
PR
professionals
across
various
work
settings
and
disciplines
The
2010
PRWeek/Bloom,
Gross
&
Associates
(BGA)
Salary
Survey
Findings
Concluding
Thoughts
Questions?
  Please
submit
your
questions
via
the
Q/A
function
on
Live
Meeting
or
ask
them
over
the
conference
line
Panelists’
E‐mail
Addresses:
Rick White
[email protected]
Keith Burton
[email protected]
Jessamyn Katz
[email protected]
Lisa Hart
[email protected]
Mark Harris
[email protected]
Rick Looser
[email protected]
The
audio
portion
of
this
webcast
and
slides
will
be
posted
to
the
Plank
Center
Web
site
at:
plankcenter.ua.edu
Thank
You!