general advertising rates - Los Angeles Newspaper Group

GENERAL ADVERTISING RATES
Effective:
January
1,1,2011
Effective
Date:
January
2010
LOS ANGELES DAILY NEWS • LONG BEACH PRESS-TELEGRAM • TORRANCE DAILY BREEZE • SAN BERNARDINO SUN
SAN GABRIEL VALLEY TRIBUNE • PASADENA STAR-NEWS • WHITTIER DAILY NEWS • INLAND VALLEY DAILY BULLETIN • REDLANDS DAILY FACTS
Joe Brenneman
Sr. Vice President
Advertising & Marketing
[email protected]
Margie Cochrane
Sr. Vice President
Advertising & Marketing
[email protected]
1. GENERAL ADVERTISING RATES
A. ELIGIBILITY
General rates include agency commission and apply to the
following types of display advertising: Financial, banks, savings and
loans, mortgage companies, title and trust companies, public service
corporations, offerings and stocks, bonds and other securities,
stockbrokers, security firms, loans and investments.
Gaming, attorneys at law (outside the LANG market)
HMO’s, Telecommunications.
Insurance companies and their agents.
Internet and E-Commerce advertising.
Mail order, outside California.
Manufacturer, wholesaler or distributor.
Media advertising, including radio, television, cable and programmers,
books, magazines, print media, directories.
Political and advocacy advertising.
Public utility advertising.
Transportation bus lines, railroads, airlines, taxi cabs, vehicle rentals,
leasing and Travel Advertising.
Tobacco, liquor, health and beauty aids, food products and packaged
goods such as soap, paper goods, etc.
Transitory seminars, lectures and conventions headquartered out of
the five County Los Angeles market.
All government advertising.
Any product or service may be designated by the publisher to receive
the General rate.
B. FULL RUN ADVERTISING
Level
Open
126”
250”
500”
750”
1,200”
1,600”
3,200”
6,500”
Daily
$ 651
$ 576
$ 553
$ 538
$ 527
$ 508
$ 484
$ 466
$ 451
Sunday
$ 707
$ 624
$ 616
$ 606
$ 582
$ 565
$ 544
$ 520
$ 497
The same advertisement repeated within a six day period
from the initial insertion will receive a 35% discount off the
second ad and 50% discount off the third ad. The discounts
also apply to any color charges.
OPEN SPACE CONTRACTS NOT ACCEPTED
Annual bulk contracts are computed on the basis of total volume of
advertising published for a single firm within a 12-month period.
R.O.P. COLOR
126” or Less
Double Truck
Black/1 color
$4,389
$8,778
Black/2 colors
$5,875
$11,750
Full color
$7,077
$14,154
Color available daily and Sunday, no minimum size requirement.
Special inks, order by Pantone color numbers.
Color accepted every publication day subject to availability
and prior commitments.
All charges are based on standard Pantone color numbers.
COLOR DEADLINES:
Advance normal deadlines 24 hours for color.
FRONT PAGE STRIP AD RATES:
Six column x 1.5” strip ads (includes color):
Daily $11,718
Sunday $12,726
C. PREPRINT (FSI) /ANNUAL CONTRACT
Rates Per Thousand Circulation
FULL RUN WITHIN ONE YEAR
13x
26x
DAILY
OPEN
Single Sheet $73.00
4 to 8 page tab 75.50
10 page tab
76.50
12 page tab
77.50
14 page tab
79.50
16 page tab
80.50
18 page tab
84.00
20 page tab
85.00
22 page tab
87.50
24 page tab
90.00
$69.50
72.00
73.00
74.00
75.50
76.50
79.50
81.50
84.00
85.00
$64.50
68.50
69.50
70.50
72.00
73.00
74.00
76.50
79.50
80.50
39x
$59.50
63.00
63.00
65.50
68.50
69.50
70.50
72.00
74.00
75.50
52x
$57.00
61.00
61.00
63.00
64.50
65.50
68.50
70.50
72.00
73.00
65x
$56.00
58.50
58.50
61.00
63.00
64.50
65.50
69.50
70.50
72.00
75x
$55.00
57.00
57.00
59.50
61.00
62.00
63.00
67.00
69.50
70.50
Each additional tab page add $2.00 cpm
Advertising linage for discounted ads will be prorated based
on the percentage pick-up discount on those inches.
LOS ANGELES NEWSPAPER GROUP••January
January1,1,2010
2011
1,1,
2010
LOS ANGELES NEWSPAPER GROUP• January
• January
2011
I.
FULL RUN WITHIN ONE YEAR
SUNDAY
OPEN
13x
26x
Single Sheet $75.00
4 to 8 page tab 77.50
10 page tab
78.50
12 page tab
79.50
14 page tab
81.50
16 page tab
82.50
18 page tab
86.00
20 page tab
87.00
22 page tab
89.50
24 page tab
92.00
$71.50
74.00
75.00
76.00
77.50
78.50
81.50
83.50
86.00
87.00
$66.50
70.50
71.50
72.50
74.00
75.00
76.00
78.50
81.50
82.50
39x
$61.50
65.00
65.00
67.50
70.50
71.50
72.50
74.00
76.00
77.50
52x
$59.00
63.00
63.00
65.00
66.50
67.50
70.50
72.50
74.00
75.00
65x
$58.00
60.50
60.50
63.00
65.00
66.50
67.50
71.50
72.50
74.00
75x
IMPACTO USA Spanish Language Weekly (publishes Saturday)
GENERAL MODULAR SIZE RATES (Commissionable)
LANG users qualify for the 26x crossover rate below. For other
questions contact your Sales Representative.
$57.00
59.00
59.00
61.50
63.00
64.00
65.00
69.00
71.50
72.50
Modular Sizes
Full Page
3/4 Page
2/3 Page
1/2 Page
Each additional tab page add $2.00 cpm
1/3 Page
PART RUN/QUANTITIES UNDER 300,000
(10,000 minimum quantity per publication)
DAILY
OPEN
13x
Single Sheet $81.50
4 to 8 page tab 85.00
10 page tab
86.00
12 page tab
87.50
14 page tab
88.50
16 page tab
90.00
18 page tab
91.50
20 page tab
95.00
22 page tab
96.00
24 page tab
97.00
$76.50
79.50
80.50
81.50
84.00
85.00
86.00
88.50
90.00
91.50
26x
39x
52x
65x
75x
$70.50
73.00
74.00
75.50
76.50
79.50
80.50
83.00
85.00
86.00
$69.50
72.00
73.00
74.00
75.50
76.50
79.50
81.50
83.00
85.00
$64.50
68.50
69.50
70.50
72.00
73.00
74.00
79.50
80.50
81.50
$63.00
65.50
67.00
69.50
70.50
72.00
73.00
75.50
76.50
79.50
$61.00
63.00
64.50
65.50
68.50
69.50
70.50
73.00
75.50
76.50
1/4 Page
OPEN
13x
26x
39x
Single Sheet $83.50
4 to 8 page tab 87.00
10 page tab
88.00
12 page tab
89.50
14 page tab
90.50
16 page tab
92.00
18 page tab
93.50
20 page tab
97.00
22 page tab
98.00
24 page tab
99.00
$78.50
81.50
82.50
83.50
86.00
87.00
88.00
90.50
92.00
93.50
$72.50
75.00
76.00
77.50
78.50
81.50
82.50
85.00
87.00
88.00
$71.50
74.00
75.00
76.00
77.50
78.50
81.50
83.50
85.00
87.00
52x
$66.50
70.50
71.50
72.50
74.00
75.00
76.00
81.50
82.50
83.50
65x
$65.00
67.50
69.00
71.50
72.50
74.00
75.00
77.50
78.50
81.50
SPACE RESERVATION:
MATERIAL DEADLINE:
TRANSLATION/AD DESIGN:
$5,856
$4,110
$3,082
3pm Monday
Noon Tuesday
Friday Prior
CIRCULATION: 242,305 Home delivered Saturday
Source: ABC Audit 12/06
75x
$63.00
65.00
66.50
67.50
70.50
71.50
72.50
75.00
77.50
78.50
Open Rate
$11,096
$8,507
$7,562
Full color: $1,411, B+1 color: $588, B+2 color: $823
Each additional tab page add $2.00 cpm
SUNDAY
Col x Inches
6 x 21.00
6 x 15.75
6 x 14.00
4 x 21.00
6 x 10.50
4 x 15.75
3 x 21.00
6 x 7.00
4 x 10.50
3 x 14.00
2 x 21.00
6 x 5.25
3 x 10.50
2 x 15.75
Free translation from English to Spanish available.
J. SPECIAL PRODUCTS
Polybags, Post-its, toppers, promotions, etc. available upon request.
K. CLASSIFIED RATES
Available upon request.
Each additional tab page add $2.00 cpm
D. PRINT AND DELIVER INSERTS
Rates available upon request.
E. ONLINE ADVERTISING: The LA.com Network
The Los Angeles Newspaper Group can connect you to one of the largest
Internet markets in the Los Angeles DMA (Designated Market Area).
We offer a variety of e-commerce, banner advertising, sponsorships
and custom designed packages all intended to promote your
business to millions of online customers. For more information
please contact your LANG sales representative.
URLs: LA.com • langnews.com • dailynews.com • presstelegram.com
sgvtribune.com • pasadenastarnews.com • sbsun.com
whittierdailynews.com • dailybulletin.com • redlandsdailyfacts.com
dailybreeze.com • impactousa.com
F. SUNDAY COLOR COMICS - L.A.N.G.
Please consult with your Sales Representative.
G. COMIC SPADEA RATE
Please consult with your Sales Representative.
H. SPECIAL CLASSIFICATION RATES
• PREFERRED POSITIONS
Preferred positions are guaranteed for a 25% premium.
• POLITICAL RATES
6,500-inch R.O.P. rates apply. Advance payment required.
2. TERMS & CONDITIONS
a. Contract and approved credit application required to earn other than
open rate.
b. Display advertising accepted on a cash with order basis until credit
has been approved. VISA, MC, AMEX, and Discover accepted.
c. Advertising agencies which place advertisements for and receive
statements for their customers are acting as agents for the customer.
d. Contracts may not be back-dated more than 30 days. Retroactive
rate adjustments will be administered once per fiscal year.
e. Placement of any advertising constitutes a specific representation by
the advertiser of the advertiser’s solvency, and that such advertising
will be paid in full in keeping with the Los Angeles Newspaper
Group’s (LANG) credit policy.
f. We can accept late payments or partial payments, pre-approved
credit cards, checks or money orders marked “paid in full” without losing
any of our rights or agreements. For billing inquiries call (818) 713-3119.
g. In the event of suit to effect payment of this account, the
jurisdiction will be the Municipal Court of Los Angeles Judicial
District, County of Los Angeles, State of California or the Superior
Court of California, Los Angeles. If judgement is entered against
advertiser, actual attorney fees and court costs will be charged.
h. Earned discounts will be given in the form of a credit toward future
advertising to customers who exceed R.O.P. inch contract, but will be
limited to one level above amount of original contract.
• CIVIC/RELIGIOUS/CHURCH/CHARITY
50% discount from General open rate (non-commissionable):
Requires 501(c)3 Non-profit non-exempt form.
3. POLICY
• A/B SPLIT AVAILABLE
At a 25% surcharge minimum size restriction of 1/4 page (31.5”).
b. All advertisements will be billed in column inches with quarter inch
minimum increments.
a.
All advertisements must be a minimum of one column inch.
LOS ANGELES NEWSPAPER GROUP • •January
January1,1,2011
2010
c. Rates appearing in this publication are commissionable at 15%
whenever such advertising is billed directly to an accredited
advertising agency.
d. Position requests will be accommodated as best as possible.
Exact positions are not guaranteed.
e. Every effort will be made to return photographs or other materials
furnished by advertisers upon their request, but LANG cannot
be held responsible in case of loss or damage.
f. Political and cause advertising must be prepaid at the 6,500-inch
rate: open local rate for candidates and events relating only to
Los Angeles, San Bernardino and Ventura County; general rate
for all others. Ads must conform to all related laws and must be
submitted one week prior to publication for approval.
g. LANG reserves the right to refuse, alter, edit or omit any
advertising submitted for publication, including adding the words
“Paid Advertisement” above any advertisement set to resemble news
matter.
h. Dates and times for cancellation of advertisement are the same as
the deadlines for placing advertisements. If time permits, emergency
cancellation of advertisements past deadlines will be accommodated
for a 25% charge of advertisement cost.
i. Proofs are for error correction only. Layout revisions and/or
extensive changes will result in composition charges.
j. LANG’s liability shall at no time in any way exceed the cost of the
space involved. Any error in any advertisement should be reported
immediately as the LANG’s liability is limited to first insertion, and
ceases completely if not reported within five days of publication
date. LANG will provide a letter of correction specifying any error in
an insertion. Make-goods are only available for ads that were in
error and have been billed for. Both a credit and make-good for the
same ad is not allowed.
k. Publisher reserves the right to change advertising rates at any time.
Contract advertisers will be given notice in writing 30 days prior and
all contracts are accepted subject to this reservation. If such
revisions are not acceptable to the advertiser, the advertiser shall
have the right to resign or terminate the contract upon the date of
change, by writing the newspaper upon notice of change.
4. PRE-PRINT (FSI) RESERVATIONS & DELIVERY
Reservations: 10 days prior to day of publication.
Delivery:7 days prior to day of publication.
Preprint Delivery & Shipping Instructions
All supplements must be bundled in standard quantities and in uniform
turns. Pallets or skids must be double banded both directions. Maximum
weight 2,000 lbs. per skid or pallet. Maximum height 5 ft and shrink
wrapped for added travel production.
NOTE: For some publications the delivery address changes based on
day of distribution.
San Gabriel Valley Group
For SUNDAY distribution only
San Gabriel Valley Group
c/o Daily Bulletin
2041 East Fourth Street
Ontario, CA 91764
Phone: (909) 987-8863 x200
L.A. Daily News
Impacto USA
Impacto
USA
L.A. Daily News
L.A.Southwest
Daily News
c/o
Offset Printing
24800Cimarron
Ave. Rockefeller
13610
Ave.
Valencia, CA
CA.90249
91355
Gardena,
Phone:
(661) 257-5340
(310)
715-2346
Impacto
USA Offset Printing
c/o Southwest
24800
Rockefeller
13610 Ave.
Cimarron
Ave.
Valencia,
91355
Gardena, CA.
CA 90249
Phone:
(661) 257-5340
(310) 715-2346
For MONDAY – SUNDAY distribution
For MONDAY – SUNDAY distribution
San Gabriel Valley Group
Torrance Daily Breeze
For MONDAY – SUNDAY distribution
For MONDAY – SUNDAY distribution
Inland Valley Daily Bulletin
2041 East Fourth Street
Ontario, CA 91764
Phone: (909) 987-8863 x200
Long Beach Press-Telegram
Phone: (661) 257-5340
Long
Beach Press-Telegram
c/o Southwest
Offset Printing
13610
CimarronOffset
Ave. Printing
c/o
Southwest
Gardena,
CA 90249
13610
Cimarron
Ave.
(310) 715-2346
Gardena,
CA 90249
Phone: (310) 715-2346
LongGabriel
BeachValley
Press-Telegram
San
Newspaper Group
For MONDAY–
SATURDAY
c/o
Freedom Printing
- O.C.distribution
Register
1701
S. Lewis Street
SGVN/LBPT
Anaheim,
CA Rockefeller
92805
24800 Ave.
(714)
704-5873
Valencia,
CA 91355
For
SUNDAY
only
Long
Beach distribution
Press-Telegram
Torrance Daily Breeze
c/o Southwest Offset Printing
13610 Cimarron Ave.
Gardena, CA 90249
Phone: (310) 715-2346
5. R.O.P. MAKE UP REQUIREMENTS
A. STANDARD PAGE
Minimum display advertisement acceptable: 1 column x 1 inch.
Advertisements over 19 inches deep will be billed 21 inches.
Minimum size double truck 10-1/2 inches minimum depth. Double
truck will bill at 12-1/2 columns.
B. TABLOID PAGE
Minimum display advertisement acceptable: 1 column x 1 inch.
Advertisements over 9-3/4” will be billed at 12”. Tabloid column
sizes are the same as standard page columns. However, mechanical
adjustments will be necessary.
6. CONTRACT & COPY REGULATIONS
a. The rates listed apply only to general advertising. Rates for retail,
co-op and classified are available upon request.
b. Contracts will be accepted from an individual advertiser and may be
drawn to include its subsidiaries.
c. Advertisers signing bulk space contracts will be billed at rates on
current effective rate card and rebilled at higher rate if contract is
not fulfilled, or credited if lower rate is earned during contract year.
Earned discounts will be given in the form of a credit toward future
advertising to customers who exceed R.O.P. inch contract, but will
be limited to one level above amount of contract.
7. MECHANICAL MEASUREMENTS
LANG has adopted the 46-inch web . We will still accept the standard
ftp://lang:[email protected]
ad
unit size, but for precise quality we prefer the following:
Host site: 173.227.60.178
COLUMNS
1 column
2 column
3 column
4 column
5 column
6 column
Impacto USA
Long
Beach Press-Telegram
For MONDAY
– SUNDAY distribution
The Sun Distribution Center
4010 N. Georgia Blvd.
San Bernardino, CA 92407
Phone: (909) 473-2800
Inland Valley Daily Bulletin
For SATURDAY distribution only
For SATURDAY distribution only
SanMONDAY
Gabriel Valley
Groupdistribution
&
For
– SATURDAY
For MONDAY – SUNDAY distribution
The Daily Facts does not publish on Saturday.
DELIVERY HOURS: All locations – 8am to 4pm Monday – Friday
L.A. Daily News
San Bernardino Sun &
Redlands Daily Facts
WIDTH
1.65”
3.41”
5.18”
6.95”
8.72”
10.5”
A. STANDARD PAGE: 6 column x 21 inches
AD SIZE
WIDTH
DEPTH
Full Page
6 col.=10.5"
21”
True & Bleed Double Truck 12.5 col.=22"
21”
B.
TABLOID PAGE: 5 columns x 10.5 inches
AD SIZE
WIDTH
DEPTH
Full Page
5 col.
10.5”
True & Bleed Double Truck 10.5 col.=19.2"
10.5”
LOS ANGELES NEWSPAPER GROUP • January 1, 2011
• January 1, 2010
C.
D.
SUNDAY COLOR COMICS
AD SIZE
WIDTH
FULL PAGE
11.125”
3/4
11.125”
1/2
11.125”
1/3
11.125”
1/4
11.125”
1/6
11.125”
Impact Strip
11.125”
DEPTH
20”
15”
9.75”
6.5”
4.25”
3”
1”
SPADEA
13 inches wide x 20-1/8 inches deep (image area) per page.
9. CLOSING TIMES
Daily Newspaper
Publication Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Space Close
Thursday @ 1pm
Thursday @ 5pm
Monday @ Noon
Monday @ 5pm
Tuesday @ 5pm
Wednesday @ 5pm
Wednesday @ Noon
Deadlines for special sections, Travel, Real Estate, LA.com section
and color ads may differ from the above.
Confirm deadlines with your sales representative.
8. AD MATERIALS
For ad materials such as discs, veloxes or film, please consult your
sales representative.
ELECTRONIC TRANSMISSION
We have AdSEND and other capabilities.
For further information call:
AdSEND 1-(800)-823-7363 Satellite number CAVAN (Daily News),
CALON (Press-Telegram), CAWES (San Gabriel)
CASAN (San Bernardino), CAONT (Inland Valley Daily Bulletin),
CARDF (Redlands Daily Facts), CATOR (Daily Breeze)
10. CIRCULATION
Los Angeles Newspaper Group
Daily
Sunday
447,084
458,283
Source: ABC Audit Report 3/09.
Note: For AdSEND be sure to provide the ticket number
to your Los Angeles Newspaper Group contact.
FTP Site: To use a web browser type in the following:
ftp://lang:[email protected]
ftp://lang:[email protected]
Host
site:
209.77.243.7
Host site:
173.227.60.178
User
I.D.:
lang
(lower
User ID:
lang
(lower
case)case)
Password:
1234
Password: 1234
Directory:
leave
blank
Directory: leave
thisthis
blank
Material Deadlines
Thursday @ 5pm
Friday @ Noon
Monday @ 5pm
Tuesday @ 5pm
Wednesday @ 5pm
Thursday @ 5pm
Thursday @ 5pm
FTP site folder codes:
Daily Breeze - Torrance Daily Breeze
LB - Press-Telegram
ONT - Daily Bulletin
RED - Redlands
SB - San Bernardino Sun
WH - Daily News
WC - San Gabriel Valley Group
Pasadena Star-News
San Gabriel Valley Tribune
Whittier Daily News
www.langnews.com
CALL 1.877.BUY LANG
fax: 818.713.3009
L.A. DAILY NEWS
PASADENA
STAR-NEWS
SAN GABRIEL
VALLEY TRIBUNE
WHITTIER
DAILY NEWS
LONG BEACH
TORRANCE PRESS-TELEGRAM
DAILY BREEZE
INLAND VALLEY
DAILY BULLETIN
1.877.BUY.LANG
3/09 ABC Audit Report
REDLANDS
DAILY FACTS
SAN BERNARDINO SUN
READERSHIP
DAILY • 1.5 million
SUNDAY • 1.7 million
Source: 2009 Scarborough Report, Rel. 1
CIRCULATION
DAILY • 447,084
SUNDAY • 458,283
1000 02/08