SVEEP District Plan Ludhiana - Official Website of District Ludhiana

DISTRICT SVEEP PLAN LUDHIANA Contents
Introduction
Chapter 1 : Information at a Glance
Chapter 2 : District SVEEP Plan
2.1 Strategy
2.2 Approach & Activities Undertaken Under SVEEP
2.3 Innovative Strategy for Lok Sabha Elections 2014
Annexures
INTRODUCTION
Ludhiana is the most centrally located district, which falls in the Malwa region
of the State of Punjab. For Administrative purposes it has been placed in the Patiala
Division. It lies between north Latitude 30o-34' and 31o-01' and east longitude 75o18' and 76o-20'.
Ludhiana city was founded in the time of Lodhi Dynasty which rule at Delhi
from 1451-1526 AD. The legend goes that two Lodhi Chief Yusuf Khan & Nihang
Khan were deputed by Sikandhar Lodhi (1489-1517 A.D.) to restore order in this
region. They camped at the site of present city of Ludhiana, which were plundering
the Doab and made a settlement at Sultanpur while Nihang Khan stayed back and
found the present city at the site of the village Mir Hota. The new town was originally
Known as "Lodhiana", which means the town of Lodhi. The name later corrupted to
the present name Ludhiana.
Ludhiana is the most centrally located district, which falls in the Malwa region
of the State of the Punjab. For Administrative purposes, it has been placed in the
Patiala Division. It is bounded on the North by river Satluj, which separates it from
Jalandhar District. The river also forms its northern boundary with Hoshiarpur and
Nawanshahr districts, on other sides it shares common boundaries with Roop Nagar
and Fatehgarh Sahib district in the East, Moga and Faridkot District in the west and
Sangrur and Fatehgarh Sahib districts in the South and South East respectively.
Ludhiana is one of the prime industrial and educational center of northern
India. The city is commonly known as the “Manchester of India”, the “hub of the
Indian Hosiery Industry” and "cycle part industry" and also as Industrial Capital of
small scale industry of the country.
Last Lok Sabha Elections for 07- Ludhiana Parliamentary Constituency was
held on 13.05.2009. There were 30 Contesting Candidates. Sh. Manish Tewari (Indian
National Congress) was elected on 16.05.2009.
Area and Population
1.
2.
i)
ii)
iii)
3.
4.
Area (in Sq Kms)
Total Population
Male
Female
Sex Ratio
Density of population(per Sq Km)
Literacy Rate
3767
3522754
1884866
1637888
869
935
76.54
(Figures are as per census 2011)
CHAPTER 1
INFORMATION AT A GLANCE
a. Name of the District: Ludhiana
b. DEO
i)
ii)
iii)
Name
Batch of service
Date of posting
:
:
:
Sh. Rajat Agarwal,IAS
2003
14-09-2013
:
:
:
Sh. Paramjit Singh Gill, IPS
1995
19-02-2014
:
Sh. Harcharan Singh Bhullar, IPS
2007
27-02-2014
c. SP/Commissioner for a city
i)
ii)
iii)
c(a)
SSP Khanna
i)
ii)
iii)
c(b)
Name
Batch of service
Date of posting
Name
Batch of service
Date of posting
:
:
SSP Ludhiana Rural
i)
ii)
iii)
Name
Batch of service
Date of posting
:
:
:
Sh. Ashish Choudhary, IPS
2003
22-07-2013
d. List of ACs :
S.No
AC No.
AC Name
1
57
Khanna
2
58
Samrala
3
59
Sahnewal
4
60
Ludhiana East
5
61
Ludhiana South
6
62
Atam Nagar
7
63
Ludhiana Central
8
64
Ludhiana West
9
65
Ludhiana North
10
66
Gill(SC)
11
67
Payal(SC)
12
68
Dakha
13
69
Raikot(SC)
14
70
Jagraon(SC)
e. Population
i.
ii.
iii.
Male
Female
Total
:
:
:
1945647
1690714
3636361
f. Electorate Details of the Parliamentary Constituency (PC) as on 06.01.2014
Male
Female
816267
Others
708174
0
ELECTORS
Service
Proxy
3335
0
Overseas
39
Total
1527815
EPIC
PER
100%
100%
g. Electoral Roll Details (of PC)
i.
Date of publication of revised electoral roll (revised w.r.t 01-01-2014) : 06.01.2014
ii.
Addition since the last publication date:
Male
: 16419
Female : 13433
Others
:
0
Total
: 29852
iii.
Date of printing of supplementary electoral roll (on account of continuous updation)
Yet to be printed
h. Polling Stations:
i. No. of polling stations in the Parliamentary Constituency: 1647+5(Aux)=1652
ii.
Details of 10% Polling stations with lowest turnout in the Last Lok Sabha Election :
Please see Annexure-A attached
i. Assembly Constituencies wise Voter Turnout in Last Lok Sabha Elections(2009)
Sr.
No.
Name of
Assembly
Constituency
Male
turnout
% in last
LS
Female
turnout
% in
last LS
Total
turnout
% in
last LS
Male
Electors
Female
Electors
Total
Electors
Biggest gap
(gender/urban/
youth / any
other)
Voter turnout is
higher than the
Average turnout
for the District
Voter turnout is
higher than the
Average turnout
for the District
1
57-Khanna
68.96
65.95
67.52
73228
66916
140144
2
58-Samrala
71.65
70.47
71.08
75712
69201
144913
3
4
59-Sahnewal
65.58
62.5
64.15
81966
71477
153443
60-Ludhiana
East
61-Ludhiana
South
62-Atam Nagar
61.91
60.46
61.25
75206
63272
138478
Urban*
Urban *
55.76
54.32
55.12
67350
53941
121291
Urban*
61.92
56.45
59.31
68051
62299
130350
63-Ludhiana
Central
64-Ludhiana
West
69.34
61.34
65.59
69823
61716
131539
Urban *
Urban/Gender
65.45
59.96
62.8
79014
73377
152391
Urban
5
6
7
8
9
10
11
12
13
14
65-Ludhiana
North
66-Gil l(SC)
66.13
60.94
63.69
76701
68110
144811
Urban
69.86
67.07
68.54
93667
84124
177791
Voter turnout is
higher than the
Average turnout
for the District
67-Payal(SC)
74.97
73.9
74.46
73923
66948
140871
68-Dakha
73.84
71.21
72.57
81021
75063
156084
69-Raikot(SC)
72.03
71.73
71.89
69231
63413
132644
70-Jagraon
(SC)
70.17
70.09
70.13
81319
73819
155138
do
do
do
do
67.68
64.74
66.29
1066212
953676
2019888
Total
*Predominance of hosiery industry where migratory labour go back to their native places for about
two months during Holi.
j. SVEEP Core Committee ( CEO ZP as chair)
i) Members District Level SVEEP Team
1. ADEO
2. Co-ordinator
3. Election Tehsildar
4. DEO (Secondary)
5. DEO (Primary)
6. DDPO
7. Civil Surgeon
8. DPRO
9. Treasurer Bharat Vikas Parishad Charitable Trust, Ldh (NGO)
k. Partner Departments (Govt.) identified:
1. DPRO
2. DEO (Secondary)
3. DEO (Primary)
4. DDPO
5. Civil Surgeon
6. DDLG
7. DPO
8. District Coordinator (NYK)
9. Punjab Pollution Control Board
10. Lead Bank Manager
l. Non - Government partners :
1. Treasurer Bharat Vikas Parishad Charitable Trust, Ldh
2. Rotary Club Jagraon
3. Lok Sewa Society Jagraon
4. Raahgiri Ludhiana
5. Ishmeet Musical Academy
6. V-Mad Group
m. Number of Campus Ambassadors: 17
n. State Icon/s :
Sh. Gurpreet Ghuggi
o. MCMC (DEO as chairperson)
i.
Names of Members :
1. Sh. Rajat Agarwal, IAS
DC-cum-DEO Ludhiana
2. Sh. Kuldeep Singh Vaid, PCS
ACA GLADA-cum-ARO 63-Ldh Central
3. Sh. Prabhdeep Singh
DPRO Ludhiana
4. Sh. Parmod Bashit (Independent Journalist)
C/o PTI News Agency
ii.
Training done on (date)
:
04-03-2014
iii.
iv.
Number of members trained:
Last meeting (date)
:
4
25-03-2014
v.
Numbers of cases reported :
5
(as on date 25-03-2014 )
vi.
Number of notices issued
5
(as on date 25-03-2014 )
:
p. Important Media present in the district:
Print
:
1. The Tribune
2. The Indian Express
3. The Hindustan Times
4. The Times of India
5. Daily Post
6. Punjab Kesari
7. Dainik Bhaskar
8. Ajit
9. Jagbani
10. Dainik Jagran
11. Amar Ujala
Electronic :
Ludhiana Khabarnama (Fastway)
Local FW Movies
q. Media sensitization on paid news and other media related provisions of the RP Act on
05/03/2014
r. Political party sensitization on paid news and other media related provisions of the
RP Act
06/03/2014
CHAPTER 2
DISTRICT SVEEP PLAN The SVEEP Project for Ludhiana District includes a planned strategy for targeted approach towards meeting the various gaps that exist in the field of registration and voting, besides spreading awareness about informed, un‐intimidated and inducement free voting under the boarder framework of civic education. This project also includes content development for literate and non‐literate groups and extra curricular activities in educational institutions as well as a targeted campaign on Women and Urban Youth. Situational Analysis AC‐wise detail of EP‐ratio is annexed as Annexure B AC‐wise detail of gender ratio is annexed as Annexure‐C Voters’ turnout figures in the past Lok Sabha elections are as under Turnout figures­ Last Lok Sabha Elections­2009 07­Ludhiana Parliamentary Constituency No. & Name of Assembly Segment Voters Percentage Female Total 61.91 60.46 61.25 66860 55.76 54.32 55.12 35170 77306 61.92 56.45 59.31 48416 37854 86270 69.34 61.34 65.59 152391 51715 43994 95709 65.45 59.96 62.8 68110 144811 50721 41509 92230 66.13 60.94 63.69 93667 84124 177791 65437 56421 121858 69.86 67.07 68.54 68 Dakha 81021 75063 156084 59822 53455 113277 73.84 71.21 72.57 70 Jagraon(SC) 81319 73819 155138 57064 51740 108804 70.17 70.09 70.13 459428 387703 847131 66.38 62.97 64.77 60 Ludhiana East 61 Ludhiana South 62 Atam Nagar 63 Ludhiana Central 64 Ludhiana West 65 Ludhiana North 66 Gill(SC) Total Electors Male Female Total Male Female Total 75206 63272 138478 46560 38257 84817 67350 53941 121291 37557 29303 68051 62299 130350 42136 69823 61716 131539 79014 73377 76701 692152 615721 1307873 Male Expected Outcome : The SVEEP Plan for the district aims at the following outcomes:  EP‐ratio on the electoral rolls to match the 18+ population as per census  Gender ratio on rolls to match the gender ratio as per census  To increase the percentage of enrollment in the newly eligible 18‐19 yr age group  To bridge the gap in registration in urban areas  Visible enhancement in the quality of electoral participation in term of informed, ethical and inducement free voting in tandem. 2.1 STRATEGY The strategy for SVEEP involves  Identification of Target Population Target Population:‐ Eligible Citizens (a) Rural (b) Urban (c) Women (d) Youth (e) Factory workers  Engaging with Government and Non‐Government Agencies to reach out to various sections of the society and increasing awareness regarding enrollment as voters and ethical voting.  Identification of 10% Polling Stations in the District with low turnout in Elections.  Identification of gaps in registration at AC/District.  Democracy buses/vans to be run within the District Boundaries with IMF modules for information and motivation besides facilitation of electors.  Consultation on Youth, Women Participation.  Young Voter Festivals to be organized at Large Colleges and Universities in the District involving a range of activity.  Campus Ambassadors  Filling gaps in service voter participation.  14‐17 yr old‐ the future eligible citizens.  Children ‐ the message carriers 2.2 APPROACH & ACTIVITIES UNDERTAKEN UNDER SVEEP There are special Nodal Officers for implementation of SVEEP in District Level & AC Level. District Level & AC Level SVEEP Team have been constituted to implement SVEEP activities in the District. For Detail of District Level & AC Level SVEEP Team, see Annexure­E The District Core Committee formed for SVEEP comprises the following 1. ADEO 2. Co ordinator 3. Election Tehsildar 4. DEO (Secondary) 5. DEO (Primary) 6. DDPO 7. Civil Surgeon 8. DPRO 9. Treasurer Bharat Vikas Parishad Charitable Trust, Ldh (NGO) The committee has been holding regular meetings for drawing up a proper calendar of events, proper monitoring and follow up. The various activities undertaken under SVEEP are Our approach towards SVEEP includes the following 1. National Voters’ Day NVD functions are being celebrated annually on 25th January at District Level and AC Level as per ECI directions. NVD‐2014 was celebrated on 25‐01‐2014 at District Level by DEO and AC Level by ERO as well as PS Level by BLOs concerned. Wide publicity was also made through print & electronic media in order to aware the public/voters about celebration of 25th Jan‐2014 as National Voter's Day. District Level NVD function was organized on 25‐01‐2014 at Govt. College for Girls, Ludhiana where the EPIC were distributed by DEO to newly registered voters and prizes/certificate of participation presented by DEO were also distributed among those students who were winners in the essay writing competition, painting competition, poster making competition & debates on the matter of election and electoral roll. The Deputy Commissioner Sh. Rajat Agarwal said, "To cast the vote is our duty as well as a right. By making right use of vote, the youngsters can play an important role in the country and it is the need of the hour." On the occasion he handed over voter ID cards to 10 students of Ludhiana Vidhan Sabha constituency‐64. He also honored officers for doing their duty with dedication for making people aware about getting their voter ID cards prepared. The honored officers included SDM(East) cum ERO Ajay Sood, supervisor Dr Pankaj Singh, BLO Kulwinder Kaur and Nodal Officer cum Principal of Government College for Girl Gurminder Kaur. Worthy DC­cum­DEO Ludhiana Sh. Rajat Agarwal, IAS is being honored by Principal and staff of Govt. College for Girls, Ludhiana on National Voters’ Day ­ 2014 function. Audience taking pledge on National Voters’ Day­2014 A mobile van with audio visual equipment was used for promoting voter awareness. 2. Engagement with various agencies – Government and Non Government (a) DEO (S) and DEO (P), Ludhiana  To ensure that eligible students applying for admission also fill in Form‐6 for registering themselves as voters in all Sr. Sec Schools in the District through their principals concerned. Specific activities may be carried out to ensure higher youth registration especially the young and first time voters.  Sponsor Youth Festival activities and prizes for various competions like Essay writing competition, Poster Making, Painting Competition, Rangoli competition in all higher secondary schools to promote voting awareness. As a part of voter awareness, various competitions were held at school level especially in January around National Voters’ Day. Following are the entries of prize winners in Drawing Competitions in various schools. (b) NGOs (Bharat Vikas Parishad Charitable Trust, Ludhiana)/CSOs  To educate the public, youth and female voters about importance of vote & voting and to attract the huge youth component in urban areas through activities such as marathons, rickshaw rallies and various competitions in higher secondary schools on subjects pertaining to voters’ awareness.  To carry out Voter education programmes, conduct voter awareness campaigns on its own clubbed with a special registration drive, conduct special awareness campaigns for old, excluded groups and communities and also for migrant labourers. Students participating in a Cycling Event to promote Voter Awareness Flash Mob for Voter Awareness (c) DPRO, Ludhiana  To make wide publicity through Print & Electronic Media to inform all the Heads of State/Central Govt Departments as well as State/Central Govt. PSUs falling in the District to motivate the employees working under their control to get registered and to cast their votes on poll day. Postal ballot for employees on election duty.  Other than the official machinery, NGOs and CSOs may also be roped in as partner organizations through possible media for implementation of various SVEEP activities at multiple levels from the District down to the polling stations. (d) Principals of various Colleges:­  To run awareness drives for youth voters on the voter registration process and to also aware them about importance of democracy, vote and voting.  Widespread publicity may also be given at the time of admissions for enrollment of youth.  Display of awareness messages through Hoardings/Poster/Banners in the college premises. (e)Nehru Yuva Kendras : District Nehru Yuva Kendra Coordinator entrusted with the responsibility of engaging youth through various youth clubs/associations. Similarly Nehru Yuva Kendra has been doing commendable work to spread consciousness about right to vote and ethical voting among the people especially the youth and people in rural areas and at sub division level. Exhibitions, Seminars, Rallies, Pledge Taking Ceremonies are conducted for the same. (f) Campus Ambassadors  Campus Ambassadors appointed in colleges to ensure direct engagement with students to drive home the importance of voter registration and turnout among the new and young voters. Reports on Campus Ambassdors District Total Campus Ambassdor appointed Whether Training & capacity building done Material Sharad with Campus Ambassdor Whether regular monthly Reports are taken from Campus Ambassdors in prescribed proforma Ludhiana 17 Yes Yes Yes For List of Partner Agencies/Departments, see Annexure­F The Concept of Campus Ambassadors has been very successful and has been applauded by the media as well. Article in Ludhiana Tribune March 25, 2014 3. Enhacing Voter Facilitation 

This includes setting up of Voter Facilitation Centres (display of voter list, search facility and Helpline Number) Ensuring minimum basic facilities at polling stations. All AROs have certified that the minimum basic facilities are being provided at all the polling stations. District:­ Ludhiana. Voter Facilitation Centres S.No. 1 
Name of Voter Facilitation Centres Suwidha Centre And At All Offices of AROs Location Service Provided Mini Secretariat, 1. Searching of Names, AC No. PS Name and Vote No. of voters of Distt. Ludhiana. Ludhiana through CEO Website. 2. Giving proper guidance to public/voters to fill the forms. Remarks Jingle & Slogans created for voter awareness are being played at these centres. For local helpline number, see Annexure­D 4. Media Campaigns 




Appeals by DEO in print and electronic media Tie up with FM Radio Channels Scroll in Local TV Channels (Fastway) Cinema Slides (MBD‐PVR, Omaxe, Silver Arcade, Westend Cinemas) Campaign through social media networking sites. A Facebook page – www.facebook.com/sveep2014ludhianadistrict has been created. www.facebook.com/electionofficeludhiana" has also been created by District Election Office, Ludhiana in order to interact with youth, general public, voters and to aware them about importance of democracy, vote and voting.  Public announcements at major traffic junctions.  A mobile van with audio visual equipment is being sent to 10% Polling Stations with the lowest turnout in the last Lok Sabha elections. 'I Lead Campaign' in Association with “The Times of India” Seeking more and more participation of youth in the voting exercise, the District Administration is using every possible platform to bring about voter awareness. Kanu Thind, Coordinator, SVEEP attended the 'I Lead Campaign' of Times of India at Panjab Agricultural University on 19th March, 2014 and urged the youth to make their presence felt in the largest festival of democracy. She urged the participants to create a chain of awareness by making atleast three people aware of their right to vote and ethical voting. Participants at ‘I LEAD CAMPAIGN’ 5. Advertisements 


Hoardings (at Major Traffic Junctions in the Ludhiana City) Wall Painting in DEO Office. Various messages in Punjabi/English in the form of posters have been prepared and displayed at Government Offices, City Buses, City Cabs, Auto Rickshaws, Banks, ATMs, Shopping Malls, Railway Stations, Bus Stand, Post Offices, Petrol Pumps, Gardens, Cinema Halls etc. Banner outside Central Post Office Banner outside a Mall 6. Training & Collaborating with Partner Agencies Trainings were also imparted by ADEO‐cum‐Nodal Officer (SVEEP) to other stakeholders available in the District in the form of workshops and information sessions on voter education, importance of registration and voting in democracy. Sh. Ghanshyam Thori, IAS SDM Payal imparting training to Partner Agencies Some of the other categories of stakeholders who were trained were:  Nodal Officers in Higher Educational Institutions who are responsible for ensuring that eligible students applying for admission also register themselves as voters.  Hostel Wardens: in private accommodations for greater involvement of eligible students.  Political Parties: To orient them on importance of voter registration so they may also influence voters in their respective regions to do so.  NGOs/CSOs/RWAs: Meetings were held with the various organizations in many regions. They were oriented on importance and basic procedures/details of registration process; and awareness on importance and provisions for specials group therein. This district tied up with RWAs, CSOs in urban areas and they have been requested to educate the public, youth and female voters about importance of vote & voting. The NGOs and CSOs are being roped in as partner organizations for implementation of various SVEEP activities at multiple levels from the District down to the polling stations include  NSS  NCC  NYKS  V MAD We Making A Difference  Raahgiri  VBI Volunteers for Better India  RWAs  Lions/Rotary/Satluj/Gymkhana Club  NGOs  CSOs  Indian Red Cross Society  Indian Medical Association  Bar Association  Association of Diamond/Jewellery Industry  Co‐operative Societies  Housing Societies  Industrial Units Considering the importance of disseminating relevant information through hospitals, Primary Health Centres and Community Health Centres were made areas of focus. It was done through  Flex Banners set up at significant places  Stamping of OPD Slip with Slogans on voting  Students: Campus Ambassadors trained for direct engagement with students to drive home the importance of voter registration and turnout among the new and young voters.  Principals of Sr. Sec. Schools and Colleges: Principals of Sr. Sec. Schools and Colleges across the District were trained on the voter registration process and roped in SVEEP activities in the District.  Bankers: Banking officials of SBI, Axis, HDFC, BOI Banks were also trained so they could influence their customers and people who walk in their branches to register themselves on electoral rolls and to vote.  Government/Semi­government Departments: All the Heads of the Government/Semi‐government departments of State and Central Government Departments were also trained to get their Employees registered as voter and to cast their vote on poll day. Govt. Employees involved in election process were also trained on how to vote through postal ballot.  Aanganwadi Workers/Asha Workers: They were trained to identify missing voters and report to BLOs. Specific activities are being carried out to attract female voters to register, including activities informing them how married women can register, were taken up as part of SVEEP Plan. In this regard, Grassroots level workers under the Mid‐Day Meal Scheme, ASHA, and Aaganwadi Workers of the Integrated Child Development Scheme (ICDS) were also trained to facilitate registration of young female voters and increasing their electoral participation.  Labour Contractors: Meeting with labour contractors were also conducted within district and outside of districts.  Media Partners: All Media partners available in District were encouraged to involve youth to facilitate in developing content. 7. Outreach Activities The outreach activities have been planned based on the situational analysis: i. Forms 6, 7, 8 and 8A have been made available at all prominent places including Banks and Post Offices having large footfall besides in all Colleges and Universities, and also in High Schools for newly eligible electors. ii. Special registration camps in weekly haats, during festivals and through mobile vans have been conducted. iii. Corporates have been contacted so as to ensure registration of their employees. iv. Mass mobilization activities have been taken up close to elections to motivate people to participate in the electoral process v. Communication campaigns are being carried out through mass media, folk media and other mediavehicles besides direct people‐to‐people contact. vi. Special campaign is being carried out for promoting informed and inducement free voting vii. EVM familarisation activity combining with NOTA and VVPAT familarisation, where necessary. viii. Copies of Electoral Rolls are being provided to SLMA workers at Gram Panchayat besides partner CSOs and political parties. 8. Outreach Material prepared at District level Relevant material to bring awareness among the youth, students, women and the public in general regarding the relevance of democracy and voting in general has been prepared. This includes a. Flex Banners and Posters b. Musical Jingle (Annexure H) which is being played regularly at traffic signals, Suwidha Centres etc. On 15th March, 2014 a music jingle and slogans on voter awareness to be played at traffic signals were released. c. A catchy song emphasizing ethical and conscious voting has been composed Release of Musical Jingle by Sh. Rajat Agarwal, IAS DC Ludhiana (Right). Nodal Officer for SVEEP Mrs. Isha Kalia, IAS (Center), Dr. Kanu Thind, PCS, Coordinator SVEEP(Left) d. Skits, Nukkad Nataks etc Artistes Performing the Skit “ TUHADI VOTE, TUHADI AWAAZ” e. Slogans which are being played at traffic signals, Suwidha Centres etc. On 30th April, Spare 2 minutes to exercise your right to vote, 2 minutes for your country. Your vote makes your future. YOU CAN'T SIT OUT! लोकशाही है हमसे, वोट करो गवर् से गवर् महसस
ू होगा, मतदान करके तो दे खो If you are 18, get registered and wear the voting mark ‐ a mark of pride...the mark of a responsible citizen. Your vote counts. यिद अ◌ाप 18 वषर् के हो चक
ु े ह, तो जािनए फ़ैशन की नई पहचान - वोट
याही का िनशान । Let your choice be proper. Think and Vote. Don’t fall prey to temptations. Be a conscious voter. VOTE! ना भय से, ना डर से, ना प्रलोभन से, वोट द अपनी समझ से । सभी चन
ु सही चन
ु । Don’t look at a candidate's caste for voting. Look at his sense and vote. Vote and call others to vote. जाित, धमर्, िलंग या भाषा के भेदभाव से ऊपर उठ मतदान अव य कर । 30th April is a holiday, but not for shopping...not for picnic but for something as precious as Voting. Voting is your moral duty...your constitutional right. Don’t be a Quitter be a voter अपना नैि◌तक क र् य जताएँ, सबसे बड़े लोकतंत्र म भागीदारी िनभाएँ Your Vote is your voice Be heard. Cast your invaluable vote.
H 30 ngq?b Bz{ eosZt fdjkVk wBkU ;ko/ Bo^Bkoh t'N gkU .
H s[jkvh t'N s[jkvh nktkI
H BfPnK d/ ftZu d/P Bk rkb',
eo' wZsdkB s/ d/P ;zGkb' .
H g?;/ Bz{ eo' fJBeko,
t'N Bkb u[D' ;oeko .
H fJj fBPkB fIzw/tko Bkrfoe dh gfjukD,
t'N j? skes .
H t'N ;kvk j? nfXeko,
ed/ Bk eo' fJ;Bz{ p/eko.
H t'N d/Dk ;kvk nfXeko,
pdb/ ftZu Bk b?Dk T[gjko.
H 30 ngq?b Bz{ t'N gkT[D ikU
PBkysh ekov Bkb b? ikU.
H t'N ;kvk j? nBw'b,
ed/ Bk btKr/ fJ;dk w'b .
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Ludhiana District has 14 ACs and they have already completed the target of 100% PER and EPIC. Data Entry of Forms received are being done in ERMS Software by all EROs and acceptance/rejections of forms are also being done through Digital Signatures of EROs/AEROs of the respective ACs. One Desktop Computer Set has already been supplied by Election Department to each ERO for the work of Preparation of Electoral Roll and EPICs at ERO Level. Election Kanungos and Proof Readers have already been deployed at EROs office to conduct smooth work related to electoral roll. The various methods enumerated above are targeted at filling the gaps in voter turnout effectively. The Rural Gap in voter turnout is being addressed primarily in co‐operation with Nehru Yuva Kendra; the Urban Gap through schools, colleges and civil society organizations. The Gender Gap is being tackled in a big way by using Anganwadi workers to enlighten the women folk. After the Summary Revision of Electoral Rolls w.r.t 1‐1‐2014 as the qualifying date, lists were published on 6th January, 2014. After that continuous upgradation has been going on. The District received huge Number of Forms‐6, 6A, 7, 8 & 8A from the Public/Voters through BLOs at the time of special campaign date which was scheduled on 9th March, 2014. While 30217 Form6 were collected on 9th March, approximately 39869 Form6 applications have been received since 6th January, 2014. The EP Ratio has increased from 57.2% in 2011 to 60.6% in 2012 and is currently 65.5%. As a result of efforts of the Administration in collaboration with Partner Agencies, a perceptible change in attitude and consciousness of using their democratic right is evident among the electorate. 2.3 INNOVATIVE STRATEGY FOR LOK SABHA ELECTIONS 2014 With the elections looming closer, the administration had stepped up its activities on intensification of SVEEP campaign. The main steps to be undertaken include ‐ Musical gatherings by the Ishmeet Institute, flash mobs, street plays and Dramas at public places. ‐ A Mobile Van with audio visual equipment on voter awareness is being sent to booths which have witnessed low voter turnout in the previous election. ‐ Public Events like Candlelight marches in slum areas, Quiz Competition, Signature Campaigns and Voters' pledge taking ceremonies. ‐ Interaction with morning walkers in various parks. ‐ Tie ups with TV Channels, Radio, Gas Agencies, Eateries, Banks and Multiplexes to target the youth. ‐ Propagation through the Suwidha Centre by putting up posters, relevant stamping on documents, public address system and bulk SMS sytem. ‐ Posters on buses and engaging Art Academies/Painters to draw relevant Murals and Cartoons on public walls (DC Office, MC Office, Flyover Walls etc). ‐ Targeting agricultural mandis during procurement season. ‐ Involving Nehru Yuva Kendra for propagation in rural areas. ‐ Offering of discounts by Restaurants to voters on 30th April,2014. - The DEO has specifically coined the term ‘DUTY DAY’ for 30th April to appeal to the electorate to consider voting as a moral duty. The concept of Poll Day as Duty Day has caught on with the masses and the media as well. Article from Ludhiana Times of India, March 25,2014 ‐ A signature campaign has been launched in the District to encourage people to vote. Participant at a Signature Campaign On 14th March, the Administration collaborated with V MAD (We Making a Difference) Group. It aims to motivate about 30,000 first time voters by campaigning in Colleges, Slums, Industrial Areas and various other areas in the city. V MAD's volunteers motivated approximately 2000 youngsters at Guru Nanak Engineering College to vote and also organized a March wherein college students participated very powerfully under the campaign "I EXIST”. It has been given permission to perform in various colleges and interact with students during free periods. V MAD’s Banner to encourage ethical and unbiased voting V MAD group performing at Guru Nanak Dev Engineerng College, Ludhiana RELEASE OF MUSICAL JINGLE & CULTURAL PROGRAMME TO CREATE VOTER AWARENESS 15th March, 2014 The SVEEP campaign of the district took off with a bang on 15th March at an event held in collaboration with Ishmeet Singh Musical Institute at Silver Arc Mall, Ludhiana. A music jingle and slogans to be played at traffic signals were released. A musical show which included patriotic and entertaining songs interspersed with terse messages on voter awareness was used to bring home the point in an entertaining manner. Led by the Deputy Commissioner, the crowd undertook a pledge to vote ethically on April 30, 20 DC­cum­DEO Sh. Rajat Agarwal, IAS starting a Signature Campaign Artistes Performing at the Jingle Release Function RAAHGIRI DAY 16th March, 2014 The Deputy Commissioner exhorted the people to celebrate April 30 as "Duty Day" by exercising their right to franchise. This appeal was made while addressing voters during an awareness campaign launched in collaboration with "Raahgiri", an NGO. The event was held near Sacred Heart Convent School, Sarabha Nagar. The DEO cum DC said that the electorate must exercise their democratic right to vote. He stressed the significance of ethical voting and the new concept of NOTA (None of the above option). Some youths took a pledge to exercise their franchise in the presence of the administrative officers. Artists of Ishmeet Singh Musical Academy also appealed to the audience to vote consciously. The various activities included sack race, cycle race, flash mob, a skit and songs. Other NGOs like V MAD and VBI also contributed to make the event a success. Venue of Raahgiri Day, Convent School Road Pledge Taking Ceremony from right to left DC Sh. Rajat Agarwal, Dr. Kanu Thind, Mrs. Isha Kalia and Mrs. Surbhi Malik People Pledging to Vote Ethically The Administration’s Efforts receive an overwhelming response by the people NEHRU YUVA KENDRA CONVENTION AT PAYAL SUB DIVISION Doraha, 19 th March, 2014 A convention was specially organised by the Ministry of Youth Affairs and Sports, Nehru Yuva Kendra, Ludhiana to target young voters at Dr. Ishwar Singh Memorial Hall, Guru Nanak National College, Doraha. District Administration extended full support to the same. SDM, Payal, Sh. Ghanshyam Thori urged the youth to take active interest in the entire election process so that they may learn, educate and spread awareness among masses. He elucidated the concept of NOTA succinctly, explaining that If they regarded none of the candidates capable enough to run the nation, they should definitely opt for the option ‘none of the above’. He further asked the youth to not to indulge themselves in illegal activities. He asked the youth to exercise their right to vote and say no to drugs. Sh. Ghanshyam Thori, IAS SDM Payal (third from left) being felicitated for innovative practices in SVEEP 21st March, 2014 Cultural Programme for Voter Awareness among Daily Wage Labourers The District Administration joined hands with Ishmeet Singh Musical Institute to organise a cultural programme at Centex International industrial unit in Village Gobindgarh to induce daily wagers to exercise their constitutional right to vote. The labourers resolved to vote ethically and consciously. Dr. Kanu Thind (second from left) at Cultural Programme for Voter Awareness among Daily Wage Labourers 22nd March 2014 VOTING AWARENESS FUNCTION AT GURUSAR SUDHAR, RAIKOT SDM Raikot Shri.Rakesh Kumar Popli PCS addressed the students at GHG Khalsa College,Gurusar Sudhar. SDM motivated the students to use their right to vote positively. He laid stress by saying the all the voters should exercise their right to vote without any fear, greed or selfishness. He said that our country can progress only if we elect right and deserving candidates. The selection of right candidate can help in taking our country towards new heights. He said that voting is our moral duty and constitutional right. The youngsters should wear the mark of voting with pride. They should not fall prey to any type of temptation and must cast their votes. The voters must not take any regard of caste, community and any other criteria. Those who cast their vote for the first time will get a letter of appreciation. SDM Raikot Sh. Rakesh Popli, PCS addressing the Students 25th March, 2014 MOBILE VAN IN AREAS WHICH HAVE WITNESSED LOW VOTER TURNOUT IN THE PASTA Mobile Van was sent to slum areas of Sahnewal, Ludhiana East, which has witnessed low voter turnout in the past. Publicity was done through jingles and slogans and three V MAD Volunteers interacted with the people and encouraged them to use their constitutional right effectively. VMAD Volunteers interacting with the people SUMMARY OF PROPOSED EVENTS/ACTIVITIES UNDER SVEEP DATE TARGET GROUP ACTIVITY 25‐3‐2014 to 3‐4‐2014 Polling Stations which have shown low voter turnout in the past, women & youth MOBILE VAN to go to areas which have registered low voter turnout in the last Lok Sabha election. 26‐3‐2014 Wednesday Young and Old Urban people and Youth, especially first time voters 28‐3‐2014 to 7‐4‐2014 28‐3‐2014 Friday Interaction with morning walkers Voting Awareness Activities in Colleges College Song, dance, students poem & skit by volunteers of V MAD Group in various colleges of the city Urban MUSICAL population PERFORMA
NCE at WESTEND MALL PARTNER AGENCY to be associated (if any) V MAD Group V MAD Group V MAD DESCRIPTION Day 1 Route: AC No.59 Sahnewal : Halt at Kanganwal (Part No.122) and Dhandari Khurd (Part No. 170, 171, 172, 173) V MAD (We can Make a Difference) members (2 to 5) to join and perform at the various halts. Day 2‐ AC No. 59 Sahnewal : Mundian Kalan ( No. 141, 149, 150, 153, 159) Day 3‐AC No. 59 Sahnewal : Focal Point Ludhiana (Part No. 144, 145, 146, 147) Day 4 AC No. 60 LDH East : Part No. 93, 121 Day 5 AC No. 60 LDH East: Part No. 117, 118 Day 6 AC No.61 LDH South Part No. 8, 3, 5 Day 7 AC No.61 LDH South: Part No.26, 27, 35 Day 8 AC No61 LDH South : Part No. 11, 89, 99 Day 9 AC No62 Atam Nagar‐ Atam Nagar Part No.23 AC No64 LDH West‐ LDH West: Part No.136 Day 10 AC No66 Gill(SC)‐Gill(SC) Part No.35 Individuals in the Age group 13‐25 to participate and exhort people to vote. Also recite poems, sing songs etc. The volunteers will perform thought provoking acts to create voting consciousness Ishmeet Singh Patriotic songs, Voting Awareness slogans Musical Institute and a skit 29‐3‐2014 Saturday Urban RAMP population SHOW at SATLUJ CLUB Volunteers for Better India 30‐3‐2014 Sunday General Public 31‐3‐2014 Monday Industrial workers 1‐4‐2014 Tuesday Labourers 2‐4‐2014 Wednesday University students 3‐4‐2014 Thursday 3‐3‐2014 to 9‐3‐2014 Urban population MOBILE Workers VAN and Slum Dwellers PAINTING OF WALLS IN DC COMPLEX MUSICAL PERFORMA
NCE BY ISHMEET INSTITUTE at MBD MALL March by 50 students in an Industrial Area STREET PLAY IN INDUSTRIAL UNITs MUSICAL PERFORMA
NCE & SKIT at PAU FLASH MOB  Ramp Show  Skit  Patriotic Song DC’s Message & Distribution of Certificates of Participation Walls to be painted with informative messages on voting Spreading voting awareness among the workers College Students Spreading voting awareness among the workers Ishmeet Singh Musical Institute
VBI Flash Mob in Westend Mall V MAD Mobile Van with audio visual equipment to visit slum areas and industrial areas. Similarly various activities have been planned to bring home the point in an entertaining yet thought provoking manner so as to increase electoral participation. To tackle apathy among the youth and in urban areas, Malls, Multiplexes, Colleges and famous Hangout Joints will be targeted. A Mobile Van with audio visual equipment will be sent to areas which have registered low voter turnout in the past. Collaboration with NGOs having good credentials will be enhanced. Nehru Yuva Kendra will continue to motivate youth in rural areas. These activities will be intensified as the Polling Day draws near.