Event Proposal
Transcription
Event Proposal
Cobern St Spring Fair 1 Nov 2014 White Party New Years Eve 31 Dec 2014 CT Pride Mar 2015 1. 1.1 1.2 1.3 2.1 2.2 Statistics Survey Pink Market Demographics Statistics - Alchohol Group Market Reach Liquor Sales – Available on request 3. Target Market 4. Festivals & Events 4.1 Cobern St Spring Fair 4.2 White Party – NY Eve 4.3 Cape Town Pride 5. At Each Event 5.1 5.2 5.3 6. 6.1 6.2 6.3 6.4 7. 7.1 7.2 7.3 Main Elements Featured Entertainment Interactive Zones Marketing Media & Marketing Plan Online, Social & BTL Above the Line Pre & Events Sponsorship Packages Options Benefits Summary Specific Proposal – on request 7.4 Thank You !! 1.1 The A.B.N.S.A Gay Consumer Profile 2008 is the first of its kind and the largest, most comprehensive and the most representative gay consumer survey in South Africa’s history. Its an international fact that 10 or 11% of any first world population is gay. Internationally Advertising spend to this market has tripled in the past few years. 1.2 “DINKS – Double Income, No Kids” • • • • • • • 20 000 Respondents Average age – 29yrs o Between LSM 8-10 75% 47% Self Employed 27% Dine out > 10 times pm 58% Dine out > 5 times pm 63% Considered brand loyal. • • • • • • • 75% 80% 70% 58% 25% 20% 19% Buy Cars every 4 years Aged 25 own homes Has a tertiary education Are in managerial jobs Earn more than R30k p/m Drive cars – value+R350k Post graduate degrees 1.3 58% are wine drinkers 33% are Spirit drinkers 15% are beer drinkers o • • • • • • • • • • • • 9% 3.5% 2% 4% 2.5% 2% 2% 2% 7.5% 2.5% 3.5% 2.5% 91% identified Brands All in all 58 brands were identified Smirnhoff Vodka Absolute Vodka Gin Johnny Walker Jamesons Bells J&B Jack Daniels Nederburg Wines Amstel Castle Windhoek 2.1 Venue Database Facebook Twitter Avg Monthly Attendance Total pax Exposure Amsterdam Bar 2500 1680 360 2200 6740 Beefcakes Rest 1500 3272 358 4890 10020 Beaulah Bar 500 1242 325 2800 4867 Backroom bar 750 1040 685 4350 6825 10000 8531 22750 20372 PR Company Access to Other sites Total 18531 2963 23490 69575 3. Gay Males National & International Visitors Bi-Sexual Lesbians LGBTI Community Drag Queens Leather Twinks Fetish Bears 4. A Trilogy of events leaving the crowds of Cape Town shouting; More, give us more ……… Cobern St Spring Fair 1 November 2014 2500 Pax White Party New Year’s Eve 31 December 2014 4000 Pax Pride Festival March 2015 5000 Pax Set in the Streets of De Waterkant , with the closure of Cobern & Little Streets, from Somerset Rd to Chappini St. * A variety of Arts & Craft stalls * Food Kiosks * * Live Entertainment * Local & International DJ’s * * Welcome drinks, Loads of Freebies and Give-aways * This Spring Fair will include the Launch of the theme of Cape Town Pride for 2013, ensuring substantial attendee figures !! Each event has a charity beneficiary. 4.1 Notwithstanding the bad weather, the Success of the Cobern St & Spring Fairs – 2012, prompted us to combine these 2 events into 1. Cobern St catered for the alternative market & Spring for the LGBTI community. NOW IT’S JUST 1 FAT DIVERSE COMMUNITY PARTY !!! 4.2 The NY’s Eve White Party is hosted at a time when Cape Town is visited by a magnitude of Pink visitors, nationals as well as internationals. Being a Night time event it attracts a large variety of the LGBTI party-goer community. More attention is giving to Décor & music for this function. 4.3 Cape Town Pride is the largest & most popular event on the Pink Calendar !! The Mayor of Cape Town opened Pride 2012 Festival. The CT Pride Parade culminates in the streets of Napier, Liddle & Cobern for an afternoon of fun !! Party goers are treated to variety of Stalls – both Food & Arts & Crafts, Great Music, Fabulous Entertainers, Artists and 6 bars to choose from !! This ensures that no one leaves around 8 and can say that they have not had the time of their lives !! 5.1 Bars DJ’s Stalls •7 Inside Venues •6 Street •International •Local •Catering •Arts & Crafts Fashion Shows Sponsor’s Branding Papparazzi Photo Wall 4 Stages Event Décor per Theme •Headline Acts •Live Performances Dog Shows •Undewear •Clothing Interactive Zones •Liquor 5.2 Headline Performance SA Cape Town Top DJ’s top Artists International DJ’s 5.3 Vehicle Display Area Photo Paparazzi Wall upload to social media Product Sampling Raffles & Competitions Shooter Bars Private Workshops & Stalls 6.1 Events promoted & supported by above-the-line advertising through various media, below-the-line promotions, providing considerable brand exposure : Radio Talks Print Media Social Medias Publicity Campaign Online Campaign Mobi Campaign Bar & Club Activation Beach Activation 6.2 E-Flyers Banner Advertising Twitter Facebook SMS’s Linked In Websites Boyztown Beefcakes Restaurant Beaulah Bar Other 6.3 Radio Advertising Printed Flyer’s Bar & Club Posters Media Exposure BillBoards Street posters OUT Magazine Pink Tongue Gay Pages EXIT Generic Media 6.4 Sponsor’s Branding All printed & Online Media - Uniforms – Clothing – Body paint Radio talk Shows - mention Event Promo team Bar & Club Activation Beach activation Event décor Branding Event Photo’s Social Media Photo’s Online Exposure Social Media Websites 7.1 Sponsorship Packages Dating Associate Sponsor Site Headline sponsor Tobacco Exclusivity Liqueur Exclusivity Energy Drink Exclusivity Summery of Benefits 7.2 Targeted & Extensive Media Research Focused Receptive Audience Above the line media Database marketing Unique Relationship marketing Captive Event Audiences Activation Areas Below the line media Social Media networking Product promotion & demo Tactile Branding Cross Marketing Opportunities Extensive publicity Post event exposure A unique communication platform 7.4 Thank you For taking the time to peruse this proposal and we look forward to a positive response. Contact Details – The Group’s Sponsor Liaison: Brian Kruger – 083 626 4615 [email protected]