Eagle-950 PP - Lubbock Radio Advertising
Transcription
Eagle-950 PP - Lubbock Radio Advertising
93.7 The Eagle Classic Hits on the Radio •93.7 The Eagle: Contains music that takes the listener back to an earlier time in their life. It just so happens that these listeners have some of the highest incomes and greatest purchasing power of just about any demographic. (548 million annually) •It's audience has an emotional affiliation with the music. •The audience has a higher degree of purchasing power 93.7 The Eagle What is unique about the Classic Hits Radio Audience 34.8% Classic Hits: The Classic Hits format is based in 60’s, 70’s and 80’s rock music. It has a softer tempo, playing only the hits from Classic Rock artists. (examples: The Eagles, CCR, Journey, Billy Joel, etc…) 28.8% 13.1% 12.5% 7.6% 3.2% Female/Male Skew: 45%/55% Median Age: 44 12-24 25-34 35-44 45-54 55-64 65+
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