Fall 2009 - Sarasota Memorial Healthcare Foundation

vim& vigor
ADVANCING
HEALTHCARE
THROUGH
PHILANTHROPY
fall 2009
the checkfree charitable
donation
NEW PATIENT
TOWER
OFFERS
COMFORT
AND CARE
page 4
a key to
the cure
breaking
the stigma:
mental illness
finding
harmony
sheryl crow
breast cancer survivor
fine-tunes her perspective on life and health
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opening thoughts
A FAMILY HEALTH MAGAZINE FROM SARASOTA
MEMORIAL HEALTHCARE FOUNDATION, INC.
in this issue ...
T
President/Chief Executive Officer
Alexandra Quarles, CFRE
Senior Vice President/Chief Financial Officer
Priscilla R. Mitchell
William A. Stanford
Alexandra Quarles, CFRE
The Corinthian “Rocks the Ritz” Gala was an
overwhelming success and netted more than
$210,000 to support community healthcare.
We especially thank our sponsors and our
committee of volunteers.
Sarasota Memorial Healthcare
A special feature in this issue is an article
about the new patient bed tower, which will
Foundation, Inc. is a not-for-profit
include as many as 70 percent private patient
organization with the mission to
rooms, upgraded technology and increased safety.
improve the delivery of healthcare
The annual Key to the Cure four-day shopfor the Sarasota area through
ping event held in October supported the oncolthe acquisition and utilization
ogy clinical trials on pages 50 and 51. This is
an extremely important program. We hope you
of philanthropic funds.
are able to attend this year’s kick-off party on
Oct. 15, 2009, at Saks Fifth Avenue.
Thanks to Foundation Trustee Howard Isermann and the Isermann Family Foundation,
more than 1,000 people attended a free educational program about breaking the stigma of
mental illness, featuring former Second Lady Tipper Gore this past April.
In this issue, learn how IRA assets can be used for charitable gifts. Unless Congress
extends it, the deadline for the IRA charitable rollover is Dec. 31, 2009. It can make a
difference in your planning.
The Employees Partners in Caring (EPIC) campaign, in its sixth year, was held at
Sarasota Memorial Health Care System. The employees have donated more than $325,000
for technology, education and patient care programs since the campaign’s inception.
Our Mission
We hope you enjoy this issue.
Sarasota Memorial Healthcare Foundation, Inc.
2008/2009 Board of Trustees
Executive Committee: William A. Stanford, Chair; William L. Weiss, Vice
Chair; Margaret Wise, Secretary; Louis E. Levy, Treasurer; Donald H. Rowe,
Member-at-Large; Alexandra Quarles, CFRE, President/CEO
Members: David S. Band, Esq.; Philip A. Delaney, Jr.; Lawrence P. English;
Sally Gambling; Ronald G. Gelbman; Carolyn Ann Holder; Howard Isermann;
Katherine M. Keeley, M.D.; Charles Knowles
General Counsel
Elizabeth C. Marshall
President/Chief Executive Officer,
Sarasota Memorial Health Care System
Gwen M. MacKenzie, R.N., M.N., MHSA
Vim & Vigor Regional Editors
Alexandra Quarles, CFRE, President/Chief Executive Officer
Kaye W. Chase, Director of Communications
Vim & Vigor Regional Contributors
Fredrica (Ricki) Lindsay, Copywriter
Vicki Rollo, Graphic Designer
Eric Nalpas, Photographer
Lori Sax, Photographer
Kim Savage, SMHCS Senior Communications Editor
Ellen Simon, SMHCS Senior Communications Editor
PRODUCTION
Editorial
V.P./Creative Director: Beth Tomkiw
Executive Editor: Tom Weede
Editors: Michael Berg, Shelley Flannery, Sam Mittelsteadt, Matt Morgan,
Amanda Myers, Kari Redfield, Jill Schildhouse
Copy Editor: Cindy Hutchinson
Design
Creative Director: Lisa Altomare
Art Directors: Erica Brooks, Maggie Conners, Ralph Groom, Monya Mollohan,
Kay Morrow, Tami Rodgers, Keith Whitney
Production
Senior Production Manager: Laura Marlowe
Ancillary Production Managers: Tanya Clark, Angela Liedtke
Imaging Specialist: Dane Nordine
Prep Specialists: Julie Fong, Sonia Washington
Circulation
V.P./Business Intelligence Group: Patrick Kehoe
Postal Affairs & Logistics Director: Joseph Abeyta
CLIENT SERVICES
V.P./Sales and Product Development: Chad Rose, 888-626-8779
V.P./Strategic Marketing: Heather Burgett
Group Publisher: Russell Cherami
Strategic Marketing Team: Robyn LaMont, Barbara Mohr, Andrea Parsons,
Todd Speranzo
ADVERTISING SALES
Advertising Sales Representatives
William A. Stanford
Chair, Board of Trustees
Alexandra Quarles, CFRE
President, CEO and Trustee
P.S. If you find Vim & Vigor informative, please share it with a friend. To join our mailing list
to receive this magazine, or to receive an invitation to our events, contact the Foundation office
at 941-917-1286.
New York: Phil Titolo, Publisher, 212-626-6835
Phoenix: Soliteir Jaeger, Associate Publisher, 888-626-8779
Mail Order: Bernbach Advertising Reps, 914-769-0051
ADMINISTRATION
Vim & Vigor Founder, J. Barry Johnson
Chairman: Preston V. McMurry Jr.
President/Chief Executive Officer: Christopher McMurry
Chief Financial Officer: Audra L. Taylor
President/Custom Media: Fred Petrovsky
1515 SOUTH OSPREY AVENUE, SUITE B-4
SARASOTA, FL 34239
941-917-1286 SMHF.ORG
support your community
The grants we make to ensure the highest standards in patient care, research, education,
technology and facilities would not be available without your support. You provide the
margin of excellence in the medical care available in Sarasota. A gift reply envelope is
enclosed or to make a donation online, visit our website, smhf.org. Please make
your contribution today!
go
2
If you prefer not to receive our magazine or other health and
wellness information from Sarasota Memorial Healthcare
Foundation, Inc., please call us at 941-917-1286 or send your request
to be removed from our mailing list to the address above.
Vim &Vigor,TM Fall 2009, Volume 25, Number 3, Florida Region 3 is
published quarterly by McMurry, McMurry Campus Center, 1010 E. Missouri
Ave., Phoenix, Arizona 85014, 602-395-5850. Vim & Vigor TM is published for
the purpose of disseminating health-related information for the well-being
of the general public and its subscribers. The information contained in
Vim & Vigor TM is not intended for the purpose of diagnosing or prescribing.
Please consult your physician before undertaking any form of medical treatment and/or adopting any exercise program or dietary guidelines. Vim &
Vigor TM does not accept advertising promoting the consumption of alcohol
or tobacco. Copyright © 2009 by McMurry. All rights reserved. Subscriptions
in U.S.: $4 for one year (4 issues). Single copies: $2.95. For subscriptions
and address changes, write: Circulation Manager, Vim & Vigor,TM McMurry
Campus Center, 1010 E. Missouri Ave., Phoenix, Arizona 85014.
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contents
special
features
53
another
way to give
Learn how
to arrange a charitable
IRA rollover before
2009 is over.
fall
4
only the best Sarasota Memorial’s
new patient care tower will bring
unsurpassed comfort, safety and
technology to the community.
7
breaking the stigma A recent visit
from Tipper Gore helped educate
more than 1,000 Sarasotans about
mental illness.
39
diabetes decoded Diabetes
myths abound—find out what’s fact
and fiction from a writer who has
the condition.
take five Better health is just five
minutes away with these easy-toimplement tips.
42
46
view masters Discover the wonders
of medical imaging tests and what they
mean for your care.
10
16
root causes Give the gift of wellness
to your kids, grandkids and future
generations by creating a medical
family tree.
18
bouncing back from boomeritis
Avoid injury and maintain an active
lifestyle with this boomer-tailored
fitness advice.
32
34
eat to beat cholesterol Stock up
on these foods to help keep your
numbers in check.
men: don’t duck the doc A guide
to screenings and early diagnosis to
make sure you’re in top form.
24
on the cover
Musician
Sheryl Crow
beat breast cancer and
emerged with a new
attitude on health and life.
Read about her personal
journey and her message
on early detection.
COVER PHOTOGRAPH BY ROBERT ASCROFT/CPI
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small change, big results You’ll
be surprised to learn how charities
can benefit from the most modest
of donations.
50
key to the cure Meet the new
oncology research coordinator
for SMHCS Cancer Care Services,
who, thanks to local funds from a
national program, will focus on supporting women in need of cancer
trial enrollment.
55
an epic campaign They’ve done it
again! Sarasota Memorial Health Care
System employees continue to raise
funds for technology, education and
research. Learn how much.
departments
2 opening thoughts
Take a sneak peek
into this issue.
8 foundation
news and events
Corinthian Gala
Rocks the Ritz was
a huge success.
56 smhcs updates
Learn about the
new technology
that can detect
hard-to-reach lung
cancer sooner.
vim & vigor · fall 2009
3
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only the best
Construction on Sarasota Memorial’s
new patient care tower began this fall
and is slated to be completed in 2013.
conveniences that can make a
hospital stay more comfortable.
“We have world-class doctors
and nurses and amazing clinical
capabilities,” Mrs. Malone says.
“Now it’s time to invest in our
facility and create an environment that is aesthetic, healing
and able to handle the new
advances in care and technology
that are continuously occurring.
We owe it to our community.”
❋ form and function
comfort,
safety and
technology
mark
sarasota
memorial’s
new patient
care tower
4
Spacious private rooms with warm color palettes
and large sun-drenched windows. Comfy futons
for guests staying overnight, and flat-screen
televisions and wireless Internet service in every
room. Computerized medical records and lifesaving equipment contained within custom
cabinetry—immediately accessible when needed,
artfully concealed when not.
Those are just some of the high-touch, hightech advances that mark Sarasota Memorial’s
new patient care tower—the public hospital’s
largest construction project in half a century.
The Sarasota County Public Hospital Board
approved moving forward this year with construction of a $186 million replacement bed
tower: a nine-story state-of-the-art structure
that will replace the oldest wings of the hospital. The 1950s- and ’60s-era buildings simply
don’t have the floor space or features needed
to accommodate the latest diagnostic and
treatment technology, says Hospital Board
Chairwoman Marguerite Malone, Ed.D. Some
of the new equipment requires larger, reinforced floor space for weight-bearing or thicker
walls. Despite repeated renovations, the
old buildings also lack some of the modern
While the hospital’s priority
is the function of the facility
and ensuring it withstands
hurricane-force winds, the new
tower has been designed with a
keen eye on safety and creating
a convenient, efficient environment that appeals
to patients, staff and physicians.
To that end, the new tower will provide mostly
private rooms with futon sleeper sofas for overnight visitors and more amenities, such as flatscreen TVs and free wireless Internet for guests.
It will create a beautiful courtyard entrance and
transform the lobby and main corridors so visitors can find their way easily around the hospital
and enjoy the view while waiting. For clinicians,
it will group specialty units, services and supplies
together so they spend less time walking to and
from different patient rooms, procedure areas and
nursing stations and more time with patients.
Special features include laptop stations built
into every room, so that doctors and nurses can
enter their progress
notes and prescribe tests
and treatments electronically without leaving
their patients’ bedsides;
medical equipment and
monitors suspended
from the ceiling, leaving
floor space and foot trafMarguerite Malone,
Ed.D.
fic clear in operating and
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get the facts
go
To learn more about Sarasota
Memorial’s campus improvements,
go to smh.com and click the “News &
Information” tab.
procedure rooms; and newborn beds equipped
with special tools needed to resuscitate babies in
emergency situations, so clinicians don’t have to
waste precious seconds wheeling in heavy carts
and equipment.
The upper floors of the new tower will be dedicated to the hospital’s signature cardiovascular
and orthopedics programs, and new and improved
Labor & Delivery suites, Mother-Baby Unit and
Neonatal Intensive Care Unit. About 70 percent
of the rooms in the new tower will be private.
Sarasota Memorial CEO Gwen MacKenzie
says the tower is designed to last as long as the
wings it will replace—50 years or more—with
flexibility to incorporate future technology.
“It’s not every day you build something of
this magnitude,” Mrs. MacKenzie says. “The
tower represents an important opportunity
to invest in meaningful changes that make
Sarasota Memorial a better place to work, to
practice medicine and to get well.”
❋ the picture of health
While consumer demand is driving some
of the amenities, they also make sense from
a clinical perspective.
Research continues to demonstrate the
therapeutic effects natural lighting and soothing surroundings can have on hospitalized
patients—dramatic improvements in patients’
mental alertness and psychological well-being
have been documented, as have a reduced need
for pain medication and quicker recoveries.
“The simple fact is warm, comfortable environments make us feel better, and feeling better is
the key to getting better,” Mrs. MacKenzie says.
So, as it did when
expanding the Emergency Care Center
recently, Sarasota
Memorial is taking the
opportunity to continue
“de-institutionalizing”
its facility, replacing
sterile white walls with
Gwen MacKenzie, CEO
natural light, pleasant views and therapeutic
colors and sounds.
Works from local artists, sunlit windows and
the warm colors of oak and sea foam green, for
example, have softened the feel of the ER. The
waiting room features an 800-gallon floor-toceiling aquarium with tropical fish from Mote
Marine Laboratory, interactive exhibits from
G-Wiz Hands-On Science Museum, a mosaic
wall mural created by students at the Ringling
School of Art & Design, the soothing sounds of
classical music and bubble fountains built into
the walls.
❋ the cost of campus
improvement
By carefully watching all costs and securing
donations from Sarasota Memorial Healthcare
Foundation, Inc., the hospital was able to
achieve an upscale look while remaining under
budget on the ER expansion.
Plans for the new tower have been under way
for nearly a decade, but financially the
hospital has not been able to afford iteither because its budget was operating
in the red or its bond ratings were too
low. Officials have turned that around
Sarasota Memorial’s
in the last couple of years.
new patient care tower
This year, the hospital began laying
is being designed to
the groundwork for the new tower with
accommodate the most
construction of a new energy center
advanced technology
on the northwest side of its campus.
far into the future. To
Construction on the new tower will
support current and
begin after demolition of the Northeast
future state-of-the-art
wing of the hospital and the old energy
technology, patient care,
center is complete later this year.
research, education and
The project is part of a campus
facilities, make your gift
improvement plan that also includes
in the envelope attached
expansion of the hospital’s surgery
within this issue
suites and Critical Care Center, conor give online
struction of a pedestrian bridge conat smhf.org.
necting the south parking garage to the
Critical Care Center and renovation of
the Medical Arts building on Arlington
Street to provide more physician office space.
Construction will proceed in phases over the
next three to four years, with the hospital taking
a “pay as you go” approach to keep expenses low
and take advantage of market conditions. Officials
plan to finance the project primarily through
the bond market, cash reserves saved in previous years, philanthropy and operating profits
routinely reinvested into its capital budget.
support
sarasota
info
vim & vigor · fall 2009
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breaking
the stigma
S
Sarasota Memorial Healthcare Foundation
Trustee Howard Isermann and his wife, Betty,
have supported mental health issues through
the Isermann Family Foundation for many years
in Sarasota and in New Jersey.
“A combination of family experiences and
wanting to help the community understand the
problems that more than 20 percent of the population experience are the reasons I feel strongly
about these issues,” says Mr. Isermann.
To enhance education for patients and
medical providers, the foundation funded a
Preventing Suicide and Treating Depression
symposium in November 2007, and the following November, a Post-Traumatic Stress
Disorders seminar.
“Mr. and Mrs. Isermann have provided funds
through the Healthcare Foundation with the
understanding that they
be used for mental health
needs. Most recently, he
was responsible for bringing Tipper Gore to our
town to talk about stigma,
a subject about which he
feels passionately,” says
Parlane Reid, M.D., psyParlane Reid, M.D.,
chiatrist, medical director
Bayside Center for
Behavioral Health’s
of Bayside Center and
Medical Director and
Sarasota Memorial’s chief
Sarasota Memorial’s
medical officer. “His supChief Medical Officer
port and ideas for improving and educating always come with good will,
a touch of humor and a genuine sense of caring.”
On April 25, 2009, more than 1,000 guests
attended “Breaking the Stigma,” sponsored by
Sarasota Memorial Healthcare Foundation, Inc.,
Mental Health Community Centers, and Sarasota
Memorial Health Care System and underwritten by the Isermann Family Foundation. The
featured speaker was Tipper Gore, a well-known
advocate for mental health issues, who served
tipper gore educates
the sarasota community
about mental illness
as Mental Health Policy Advisor to Present
Clinton and chaired the first ever White
House Conference on Mental Illness that
addressed the stigma, discrimination and
parity in mental healthcare.
Mrs. Gore discussed the stigma surrounding
mental illness and how it affects people seeking
treatment, what society can do to combat the
stigma, and how self-stigma impedes people
from seeking help. One of her concerns is educating Americans about the need for quality,
affordable mental healthcare.
Following her presentation, there was a
panel discussion headed by Dr. Reid and question and answer session moderated by Bayside
Center’s Clinical Supervisor Miriam Lacher.
Other panelists included Mrs. Gore; Chris
Cortman, Psy.D., a family specialist; Michael
Howlett, president and CEO of the Mental Health
Commission of Canada; and Rick O’Connell, a
consumer and peer advocate.
“I especially want to thank Bunny Coelingh,
community awareness coordinator at the Mental
Health Community Centers, for organizing
these successful and very important events,”
adds Mr. Isermann. Betty and Howard
Isermann and Tipper Gore
show your
support
Sarasota Memorial
Healthcare Foundation,
Inc. has granted nearly
$220,000 to support
mental health programs
at Sarasota Memorial’s
Bayside Center for
Behavioral Health and
in the community.
For information about
how you can support
mental health, contact
the Foundation’s office
at 941-917-1286.
vim & vigor • fall 2009
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foundation news and events corinthian gala “rocks the ritz”
More than 525 guests attended the Corinthian Gala held at The Ritz-Carlton, Sarasota, on March 7, 2009. Gala co-chairs Myrna
Band and Deb Knowles, along with their dedicated and talented committee, produced the most successful Corinthian Gala ever,
netting more than $210,000 to support healthcare needs in the Sarasota community.
Guests danced on a lighted multicolored hologram dance floor to music performed by The DeLeon Band. Rock musicians Steve
Luongo, of the John Entwistle Foundation, and Mark Hitt, joined by Sarasota Memorial neurosurgeon James M. Schumacher, M.D.,
and Lee Memorial emergency room physician Larry Hobbs, M.D., performed a special celebrity jam session.
Gala chairs Myrna Band and Deb Knowles
Bill Harrison of Williams, Parker, Harrison, Dietz & Getzen and “nurses”
Orlando Lopez-Isa and Matt Harrell of Gresham Smith and Partners with
Foundation Director of Development Lisa Intagliata, CFRE
Mark Hitt, Steve Luongo, Larry Hobbs, M.D., and James Schumacher, M.D.
we thank our
sponsors
Corinthian Sponsors
Gresham Smith and Partners
Williams, Parker, Harrison, Dietz & Getzen
Platinum Sponsors
Brown & Brown of Florida, Inc.
Fifth Third Bank
8
Gold Sponsors
Amicus Foundation, Inc.
Sarasota Anesthesiologists, P.A.
SMH Radiology Associates, P.A.
Smith Seckman Reid, Inc.
Silver Sponsors
Ambitrans Medical Transport
Leonard and Alice Berkowitz
John Crichton and Chantale Langlois
Sally Gambling
LEI Construction
Joan A. Mendell
Bibb and Pamela Swain
Northern Trust
Sarasota Pathology
Dr. and Mrs. Donald M. Snyder, Jr.
Stericycle
Drs. Gray and Michael Swor
Vascular & Surgery Associates
Warren Watts Courier Services
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E
2009 Key to the Cure
chairs: Susan Jones, Sally
Schule and Kyla Weiner
key to the
cure
Enabling more women with
gynecological cancers to be
treated at a higher standard
of care in our community
is a long-standing mission
of Sarasota Memorial Health Care System’s
(SMHCS) Cancer Care Services division. Having
more and easier access to cancer clinical trials
is key to that higher level of treatment.
Until recently, women’s cancer research trials
and services at SMHCS have been undertaken
by several departments. This made coordination
and a consistent enrollment process for new
trials challenging, thus limiting access to new
female cancer trials. Research trials are used
to constantly improve the quality of women’s
cancer care.
As the local recipient of “Key to the Cure”
funds, a national program for women’s cancer research, Sarasota Memorial Healthcare
Foundation, Inc. funded the position of a
research coordinator specifically dedicated to
women’s gynecological cancer research trials.
Such coordination brings all-important consistency to the research trials process and
has opened the door for better oversight and
identification of SMHCS patients who would
benefit from participation in clinical trials.
❋ more access locally
key to the cure
Oct. 15–18, 2009
Proceeds from Key to the Cure funded this cancer research program
within the hospital’s Institute for Cancer Care. Sponsored by Saks Fifth
Avenue, the annual four-day shopping event will begin with a kick-off
party on Oct. 15, 2009. A percentage of the weekend’s sales will benefit
Sarasota Memorial Healthcare Foundation, Inc. for women’s cancer
programs at Sarasota Memorial Health Care System.
To date, Key to the Cure has raised more than $450,000 locally
to further breast, ovarian, uterine and cervical cancer research and
related projects.
For more information about the event, call the Foundation office at
941-917-1286.
50
Now physicians have a single person to call for
trial enrollment—Elizabeth “Beth” Carr, RN-C,
oncology research coordinator for SMHCS
Cancer Care Services—and local cancer patients
have a greater opportunity to receive care here
in their community.
“The focus on this one particular area of
women’s cancer means that
Beth’s time is
completely
dedicated to
following the
trials and coordinating the
information just
for this type of
women’s disease
process. She is
Yulonda Greene, RN, BSN, OCN
not being pulled
vim & vigor • fal l 2 0 0 9
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women’s cancer program ❋
in several directions, coordinating studies
for multiple disease processes,” explains
Yulonda Greene, R.N., BSN, OCN, director of
the SMHCS Institute for Cancer Care. “She
assumes the management and coordination
of the current gynecological oncology trials
and the enrolled patients and maintains a
direct link with Moffitt Cancer Center to open
additional trials. This broadens our treatment
choices, gives more women more access to
this very important kind of care and helps our
physicians find the help that they want and
need for their patients.”
Affiliated with H. Lee Moffitt Cancer Center
and Research Institute in Tampa, SMHCS has
better, faster access to information for cancer
patients and to treatment modalities usually
found in much larger cancer treatment facilities
or in teaching hospitals.
SMHCS medical specialists also receive
specialized training leading to a Moffitt affiliation designation.
“It is important to be able to link patients
in our community with the resources of other
cancer centers and to have access to national trials,” says James Fiorica, M.D., medical director
of the SMHCS Women’s Cancer Care program.
“Sarasota Memorial is a part of the National
Organization for Gynecological Cancer Studies
and we have four trials open, three of which are
national in scope. We are investigating the next
generation of chemotherapy and treatments, such
as new drugs for ovarian cancer and advanced
endometrial cancer. We also participate in tissue
studies that help us to target and tailor chemotherapy to the individual patient.
“Another important study in which we are
involved is a large international trial for a drug
to prevent blood clots in cancer patients, who
are at a much higher risk for them. This trial
is open to many cancer patients, not just those
with gynecological cancers,” he adds. “The
studies that are under way help keep patients
close to their homes by giving them access
to treatments right here. This approach goes
directly to the heart of cancer care.
“Cancer is very personal in many ways and
has to be treated as such. There are very specific
gains support
treatments and they can vary greatly from person
to person,” Dr. Fiorica notes.
James Fiorica, M.D.,
and Beth Carr, RN-C
❋ expanded enrollment
The Women’s Cancer Care program is continuing
to expand; the number of study participants has
grown from three enrolled in 2007 to 28 new
patients enrolled in 2009.
“By having this kind of support, we have been
able to triple enrollment in clinical studies in the
last year alone and run the trials seamlessly and
smoothly,” Dr. Fiorica says. “It’s a wonderful gift
to the community and our program will continue
to expand by having this kind of support.”
Important studies already have been added.
Started as a pilot project late in 2008, the
coordinator’s position is expected to become
self-funding going forward.
“My goal is to make this position financially
independent by making additional clinical
trials available to women in Sarasota County,”
Mrs. Carr explains.
Research is critical to the accreditation of
the SMHCS cancer program. Increased patient
enrollment in clinical trials ensures that SMHCS
continues to meet its accreditation standards set
by the American College of Surgeons Commission
on Cancer (ACOS) and positions the hospital for a
commendation from the College of Surgeons. vim & vigor • fall 2009
FdVVFA0982_50-1_Oncology.indd 51
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We inspire a level of trust you may not have felt for a while.
A very deep level.
Sarasota Memorial offers you a depth and breadth of care that
no other hospital in our area can equal. U.S. News & World
Report agrees. They think we’re one of the 50 best hospitals in
the country. But it’s how our patients feel that matters most to
us. And they tell us they feel better just knowing we’re here.
smh.com
FdVVFA0982_52_SMHCS Ad.indd 1
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another
way to
give
feature byline
we can help
info
For more information or assistance with
an IRA gift, please give us a call at 941-917-1286.
learn the rules
If you are like most people, you
make your charitable donations
by writing a check. While that
is a convenient way to donate,
do not overlook the advantages
of giving from your Individual
Retirement Account (IRA).
For the rest of 2009, and
perhaps longer if approved
by Congress, you can take advantage of the
Charitable IRA Rollover. This provision allows
you to make direct transfers from your IRA to
a qualified charity, like the Sarasota Memorial
Healthcare Foundation, Inc., without any income
tax consequences.
Before this law, any money you took out of
your IRA for charitable contributions was taxed
as income. Perhaps you would get an offsetting
charitable deduction, but only if you itemized
and only if your deductions were not reduced by
other tax rules.
Now you can donate any amount, up to
$100,000 per year, directly from your IRA to
Sarasota Memorial Healthcare Foundation, Inc.
without any tax consequences. This is a way to
make your charitable contributions with pretax
for arranging
a charitable
IRA rollover
funds, which is the equivalent of getting
a full deduction, even if you do not itemize. This
is also a tax-wise and convenient way to fulfill an
outstanding pledge to the Foundation.
In order to arrange a Charitable IRA Rollover,
there are a few rules to keep in mind:
• You need to be at least 70½ at the time of the
transfer.
• You need to ask your financial institution to
transfer the funds directly to the Foundation.
These funds cannot be used for anything that
provides a benefit, like buying a table at an event
or purchasing an auction item.
We would be happy to assist you with this
and to make sure you have the forms you need
to do it properly. These transfers often take several days, so please make sure you get started
well before the end of the year.
You can also name Sarasota
Memorial Healthcare Foundation, Inc.
as a beneficiary on your IRA. This way,
if there are any funds left in your IRA
at the end of your life, they will go to
support community healthcare. Unlike
IRA funds you leave family members,
any funds you leave to the Foundation
are not taxed and every dollar will go
John Elbare, MBA, CFP
directly to the Foundation.
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an epic campaign
sarasota memorial’s dedicated
employees continue to raise funds
SMHCS CEO Gwen MacKenzie in the dunk tank.
O
nce again Sarasota Memorial
Health Care System (SMHCS)
employees rallied to support their
annual Employees Partners in
Caring (EPIC) Campaign, which launched on
March 2, 2009, and ran through April 30, 2009.
Several bake sales, regular prize drawings and
a water tank to dunk hospital administrators,
directors and managers at the annual employee
picnic helped raise support and awareness for
the campaign.
Since the EPIC Campaign was launched
in 2004, more than $325,000 has been raised.
Sarasota Memorial Healthcare Foundation,
Inc. has used these funds to support important
programs and enhance technology needed
throughout SMHCS.
“The EPIC campaign provides Sarasota
Memorial staff with the opportunity to make a
monetary contribution that stays within SMHCS
to help fund new technologies, education and
research,” says EPIC co-chair Ruth Manire, R.N.,
of Cardiac Diagnostic Services. “These employees are dedicated, caring individuals who are
committed to providing high-quality healthcare
to the community,
and each EPIC contribution reinforces
the dedication to their
co-workers, patients
and community.”
Co-chair Cindy
Taylor, R.N., of Cardiac
Progressive 2, says, “Another exciting EPIC
Campaign this year showed employee dedication
to maintain and improve the delivery of quality
healthcare to our community. The motivation of
the committee members along with the support
and commitment of all donors makes the success
of the EPIC campaign a win for all. I am proud
to be associated with a campaign that supports
education and advanced technology that impact
positive patient outcomes.”
EPIC donations are accepted throughout
the year. where
do the
funds go?
A few of the items
purchased through the
Foundation with the help
of EPIC funds include:
•M
aternal-Neonatal
Intensive Care
Transport Unit
•V
ector-Vision Surgical
Navigation System
• Breast Imager
•N
eonatal Giraffe
Omnibeds
• Jackson Surgical Table
• Stress Test Treadmills
•N
ursing and Staff
Education
EPIC Committee, left to right: Seated: Elizabeth Bornstein
(Cancer Care), Nikki Seco (Cancer Care), Flo De Leon (Heart
and Vascular), Ken Alexander (Bayside). Standing: Todd
Sak (Food and Nutrition), Miriam Lacher (Bayside), Jen
Storch (Administration), co-chair Ruth Manire (Non-Invasive
Cardiology), co-chair Cindy Taylor (Heart and Vascular), Bobbi
Hawver (Heart and Vascular). Not pictured: Patricia Allen
(Corporate Finance), Leny Cohen (Bayside), Tara Mast (Food
and Nutrition), Becky Metcalfe (Employee Health), Diane
Molinaro (Bayside), Adeana Osika (Food and Nutrition).
vim & vigor • fall 2009
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SMHCS updates
cutting-edge
patient care
highlighting
the latest
tools in cancer
detection,
and accolades
from AARP the
magazine
The inReach System gives
physicians a powerful new
weapon in the fight against
lung cancer.
TM
56
❋ new technology
detects hard-toreach lung cancer
sooner, safer
People with hard-to-reach
lung lesions may be able to
receive a diagnosis sooner and
safer with advanced navigation
technology now available at
Sarasota Memorial Hospital.
The inReach™ System, by superDimension,
provides electromagnetic navigation and guidance to distant regions of the lungs in a minimally invasive manner, enabling physicians to
locate, test and plan treatment for lung lesions
and lymph nodes that are difficult to access
with traditional bronchoscopy.
Sarasota Memorial is one of only four hospitals in Florida—and the only one on Florida’s
west coast—offering the new technology to
patients. Similar to Global Positioning System
(GPS) technology, it provides a three-dimensional
virtual “road map” of the lungs generated from
CT images. Once the patient’s lungs have
been mapped, physicians use guiding
catheters with standard bronchoscopes
to reach the targeted lesion and potentially offer more conclusive diagnoses.
“Because the system is minimally
invasive, it enables us to safely diagnose patients whose medical conditions
don’t allow us to perform higher-risk
surgical procedures,” says Sarasota Memorial
pulmonologist Todd Horiuchi, M.D.
Lung cancer is the most common cancerrelated death in American men and the secondmost common in women, claiming more lives
than breast, prostate and colorectal cancers
combined. The inReach System has the potential to help reduce the mortality rate for lung
cancer by helping physicians diagnose and
recommend treatment for the disease in its
early stages. Sarasota Memorial purchased
the technology last year with support of
a $141,000 grant from Sarasota Memorial
Healthcare Foundation, Inc.
Sarasota Memorial doctors (pulmonologists certified in critical care) using the system
include: Dr. Horiuchi; Bruce Fleegler, M.D.;
Kirk Voelker, M.D.; Kenneth Hurwitz, M.D.;
Brian Angsten, M.D.; and Kisha Morgan, M.D.
❋ AARP the magazine report lists
sarasota memorial as tampa
bay’s highest-rated hospital
Sarasota Memorial is rated among the top
hospitals in the nation—and the best in the
Tampa Bay area—in an independent study
recently reported in AARP The Magazine.
Conducted by the nonprofit research group
Consumers’ Checkbook, the study rated all
acute-care hospitals in America based on
death rates, complication rates and other
measures, as well as patient and physician
recommendations and other measures.
Just 125 hospitals made the list of the nation’s
top-ranked hospitals, and Sarasota Memorial
was one of only two named from this region.
The list and more information is available at
aarpmagazine.org/health.
vim & vigor · fal l 2 0 0 9
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Sarasota Memorial Healthcare Foundation, Inc.
1515 S. Osprey Ave. / Ste. B-4
Sarasota, FL 34239-2918
Non-Profit Org.
US Postage
PAID
Vim & Vigor
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