2015 Media Kit - Herald Tribune Media Source

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2015 Media Kit
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Welcome to Herald-Tribune Media Group
In 1925, the Herald-Tribune was founded and
has served Sarasota and Manatee counties
for nearly 90 years. Published on the pristine
Gulf Coast, Sarasota is dubbed the cultural
capital of Florida with a vast number of artistic
institutions. The paper was awarded a Pulitzer
Prize for investigative reporting in 2011 and
was also a finalist in 2010 and 2008. The
company also publishes a variety of websites
and magazines, serving various niche
populations within the region.
A quality news source
since 1925.
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Economic Outlook
The U.S. economy is improving, and local markets mirror this progress.
Here are some of the top trends.
The Automotive Market
New Vehicle Sales
Retail Sales
16.3
15.6
15.9
16.3
16.6
2012
16.3
2011
15.5
2010
14.4
2009
12.7
Source: Borrell Associates, Nov. 2014 auto report
forecast
11.6
new vehicles were sold in 2014,
up 5% over the previous year.
The forecast looks steady for the
next five years.
10.4
16.3 million
Millions of Units
2013
2014
2015
2016
2017
2018
2019
Employment
Retail Sales have been on an
The unemployment rate has been
upward
steadily
decreasing
trend since 2009.
Annual
Retail Sales
over the last couple of years.
(in Billions)
$2,638
$2,726
$2,884
$3,004
$3,109
$3,174
The Real Estate Market
2009
2010
2011
2012
2013
2014*
Source: National Retail Federation
*Nov. 2013-Oct. 2014
In addition to increasing home
sales, the average sales price
has increased significantly over
the past few years.
Existing Home Sales
2011
4,260,000
2012
4,660,000
2013
5,090,000
2014
(Jan-Oct seasonally adjusted annual rate)
5,260,000
Source: National Association of Realtors
We can help guide
your business
through these positive trends and take advantage of the improving
economy by reaching your most desirable potential customers.
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Market Profile
Sarasota/Bradenton/Venice
Sarasota and Manatee Counties, FL
Tampa
Total Adults 606,630
Bradenton
Manatee
Gender
Men
Women
287,470
319,160
47%
53%
Age
18-34
35-44
45-54
55+
115,463
75,100
97,414
318,653
19%
12%
16%
53%
Sarasota
Sarasota
Venice
North Port
Total Population
735,757
Total Households
327,139
Average Household Income
70,224
$
Education (adults age 25+)
College Graduate
Some College, no degree
High School Graduate
Other
201,292
118,738
179,901
58,672
36%
21%
32%
11%
Total Households 327,139
Home Ownership
Own
237,171
Rent
89,968
72%
28%
Household Income
Under $35,000
$35,000-$49,999
$50,000-$74,999
$75,000+
120,883
49,868
61,421
94,967
37%
15%
19%
29%
Children at Home
71,853
22%
Source: © 2014 Alteryx, Inc., Sarasota and Manatee Counties
Consumer Expenditures
Total Annual
Consumer Expenditures
(in millions)
The average annual
consumer expenditure in
Sarasota & Manatee counties
is $45,537 per household.
Housing
$5,160
Transportation
$2,878
Food
$1,808
Personal Insurance/Pensions
$1,328
Health Care
$1,275
$723
Entertainment
Cash Contributions
$470
Apparel and Services
$404
Personal Care Products and Services
$229
Miscellaneous (includes Financial Services) $186
Education
$148
Alcoholic Beverages
$141
Tobacco Products and Supplies
$118
Reading
$30
Total Consumer Expenditures
$14,897
Source: © 2014 Alteryx, Inc., Sarasota and Manatee Counties
Herald-Tribune Media Group will
help you increase your sales.
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Reach
Herald-Tribune Print & Digital Reach
Herald-Tribune
Media Group
reaches
your most profitable
customers.
510
The Herald-Tribune
delivers
out of
shoppers
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in the market.
47% of Total Adults
47% of Men
48% of Women
44% of Adults Age 18-54
50% of Adults Age 55+
52% of College Educated Adults
44% of High School Graduates
44% of HHI under $50,000
51% of HHI $50,000+
50% of Homeowners
39% of Families with Children in the Home
Source: Scarborough 2014 R1 db, Sarasota and Manatee County
adults; INA+ Audience (past 7 day print, past 30 day digital)
Our Growing
Digital Audience
HeraldTribune.com
Average Monthly Traffic
Page Views
Unique Visitors
Website
7.2 Million
900,000
Mobile
340,000
31,000
Source: Omniture,
Omniture No
Nov. 2013-Oct. 2014
7
On a
average,
we d
deliver
a to
otal of
.5
million
page views per month
across all platforms
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Multi-Media Solutions
The Herald-Tribune Media Group
roup is
the one source for your
customized solution.
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Every month, 81% of all Sarasota &
Manatee residents access online.
• On average, they spend 10 hours per
week online.
• And, 76% have made an online
purchase within the past year.
Contact us today to start
reaching new customers!
Source: Scarborough 2014 R1 db
The Herald-Tribune delivers more than just the news to our community
— it provides high-quality journalism and ongoing support for the
organizations that make a difference in the Sarasota Manatee market.
Nobody delivers like the
Herald-Tribune.
How to Reach Us
HeraldTribune.com
1741 Main Street • Sarasota, FL 34236
(941) 953-7755
Display Advertising: (941) 361-4000
Classified Advertising: (941) 953-5555
Circulation: (941) 365-6060
Newsroom: (941) 361-4800
Manatee
8713 E. State Road 70, Bradenton, FL 34202
941-745-7808
Venice
300 Tamiami Trail S., Venice, FL 34236
941-486-3030
National Advertising
1741 Main Street, Sarasota, FL 34236
941-361-4203