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Herald-Tribune
Sarasota/Bradenton/Venice Market
Sarasota/Bradenton/Venice Market
Sarasota/Bradenton/Venice is the fifth
largest market in the state of Florida.
Top 10 Florida Markets
Miami/Ft Lauderdale
Tampa/St Petersburg
Orlando
Jacksonville
Sarasota/Bradenton/Venice
Ft Myers
Lakeland
Melbourne
Daytona Beach
Pensacola
Population
5,596,237
2,785,799
2,147,820
1,378,862
711,029
619,668
597,536
554,289
507,877
462,011
Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
The population has
grown 23% in the
last 10 years –
nearly double the
national rate –
adding an average
of more than 1,100
people a month.
In Sarasota/Bradenton/Venice
The population fluctuates from almost
600,000 in summer to 900,000 in winter.
The market offers
massive year-long
opportunity, with a
50% boost during
the winter season.
Average Population by Month (000)
852
905
888
779
658
Jan
Feb
Mar
Apr
May
595
577
579
602
Jun
Jul
Aug
Sep
661
Oct
738
725
Nov
Dec
Source: Nielsen Market Demographics 2010. Herald-Tribune Circulation Department. Calculations by Herald-Tribune Marketing Department.
Sarasota/Bradenton/Venice is the
wealthiest major market in Florida.
Top 10 Florida Markets
Sarasota/Bradenton/Venice
Fort Myers
Jacksonville
Melbourne
Miami/Ft Lauderdale
Tampa/St Petersburg
Orlando
Daytona Beach
Pensacola
Lakeland
$/Cap
$29,112
$28,594
$25,976
$25,599
$25,454
$25,068
$24,053
$22,825
$21,762
$21,326
USA
$27,034
Source: Nielsen Claritas 2011. Aggregate Income is $20,699,230,000. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
Spendable income
per capita is $2,000
higher than the
national average.
Sarasota/Bradenton/Venice is the oldest
major metropolitan market in the country.
Oldest Major Metros
Sarasota/Bradenton/Venice
Melbourne, FL
Fort Myers, FL
Daytona Beach, FL
Youngstown, OH
Pittsburgh, PA
Scranton/Wilkes-Barre, PA
Portland, ME
Tampa/St Petersburg, FL
Buffalo, NY
USA
Median Age
48.6
45.1
44.6
44.2
42.5
42.4
42.1
41.6
40.7
40.6
37.0
Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.
Sophisticated
consumers with
substantial nest
eggs are excellent
prospects for nearly
every business.
In Sarasota/Bradenton/Venice
Working people age 18-54 significantly
outnumber retirees age 65 and older.
Population by Age Group
19%
27%
13%
41%
<18
18 to 54
55 to 64
65+
Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
Most of the market
is not retired; major
opportunities also
exist among families
with children.
In Sarasota/Bradenton/Venice
Consumer spending per capita is more
than $1,400 above the national average.
Consumer Spending Per Capita
$19,954
Sarasota/Bradenton/Venice
Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
$18,515
US
In Sarasota/Manatee/Charlotte
After three recession years, sales began
to grow in 2010 and continue in 2011.
Gross Taxable Sales ($Billion)
25.8
20.0
19.8
21.0
28.1
26.5
22.7
24.4
22.4
Sales appeared to
bottom out in 2009
and are bouncing
back more strongly
each year.
22.5
16.5
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: Florida Department of Revenue. To-Date (TD) is January-September.
17.9
10TD 11TD
Herald-Tribune Media have received the
nation’s highest awards for journalism.
– 2011 Pulitzer Prize Winner: Investigative Reporting
• Florida’s Insurance Nightmare on property insurance
– 2010 Pulitzer Prize Finalist: Investigative Reporting
• Flipping Fraud on fraudulent real estate deals
– 2008 Pulitzer Prize Finalist: Local Reporting
• Broken Trust on abusive teachers
– 2007 FSNE Gold Medal: Public Service
•
Rep Mark Foley’s boyhood abuse by a priest
– 2006 Knight-Batten Award of Distinction
• IBISEYE.com
– 2004 SPJ Spot News Coverage
• Hurricane Charley
* FSNE – Florida Society of Newspaper Editors, SPJ – Society of Professional Journalists
The outstanding
journalism of the
Herald-Tribune
Media Group
attracts a quality
audience, creating
quality customers
for your business.
The Herald-Tribune publishes four
separate editions seven days a week.
The Herald-Tribune
publishes almost
900 local stories a
month – nearly 30
every single day.
Commitment to local
communities makes
the Herald-Tribune a
must read for nearly
300,000 consumers.
With flexible zoned
advertising, you can
reach them all or
only the ones that
matter most to you.
A smorgasbord of sections targets
consumers with a variety of interests.
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Every week of the
year, advertisers
have the opportunity
to ask consumers
for their business at
the best possible
time: when they are
reading the latest
news about the
things they sell.
Affordable, high-impact inserts and tabons run every day in the Herald-Tribune.
The Herald-Tribune
lets you target your
customers any day
you want, right down
to the zip code
where they live.
Niche publications help consumers get
the most out of life on the Gulf Coast.
With long shelf life,
advertising in these
reference guides
works for your
business all year.
The Herald-Tribune has the eighth largest
circulation of any newspaper in Florida.
Total Circulation
St Petersburg Times
Orlando Sentinel
Miami Herald
South Florida News/Sun Sentinel
Tampa Tribune
Florida Times-Union
Palm Beach Post
Sarasota Herald-Tribune
Treasure Coast News/Press-Tribune
Daytona Beach News/Journal
Source: Latest Audit Bureau of Circulations annual reports
Daily
263,252
179,993
164,332
162,250
154,130
113,444
107,619
76,569
73,809
66,879
Sunday
400,306
278,909
230,028
239,605
257,393
162,348
134,241
96,234
93,173
86,851
Your message will
appear in one of
Florida’s largest
and most influential
sources of news
and information.
In Sarasota/Bradenton/Venice
The Herald-Tribune reaches more than
260,000 adults – nearly half the market.
Audience
Reach
263,000
45%
Source: Scarborough Research, 2011. Past week. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
From Tampa Bay to
Charlotte Harbor,
thousands of people
turn to the HeraldTribune for news
and advertising.
In Sarasota/Bradenton/Venice
The Herald-Tribune reaches the market’s
most responsive, substantial consumers.
Key Demographics
SBV
Herald-Tribune
Total Adults
579,000
263,000 45%
HHI $100,000 or more
86,000
46,000 53%
Avg HH Income
$65,100
$70,100
College graduate or more
155,000
88,000 57%
Professional/Manager
114,000
63,000 55%
Retired
178,000
100,000 56%
Own home
441,000
213,000 48%
Home value $500,000 or more
27,000
20,000 74%
Avg Home Value
$261,000 $303,000
Source: Scarborough Research, 2011. Past week. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
Herald-Tribune
advertising works so
well because it
delivers affluent
consumers at the
height of their
purchasing power.
Almost 4,000 local businesses
advertise in the Herald-Tribune.
Total Advertisers
3,700
Source: Herald-Tribune Media Group Accounting Department 2010
Thousands of local
businesses rely on
Herald-Tribune
Media advertising to
help them thrive –
because it works.