Errol Kerr SPONSORSHIP PROPOSAL 2009-2010

Errol Kerr
SPONSORSHIP PROPOSAL
2009-2010
It takes a community to raise an Olympian.
We invite you to join that community.
Errol Kerr and Jamaica Ski Team
WORLD CHAMPIONSHIPS 2009
Inawashiro, Japan
10TH PLACE
Errol Kerr
Ski Cross World Ranking
24th
2008-2009 season
Results
2008-2009
Errol Kerr
Date
Place
Event
1/5/2009
St Johann, Austria
Ski Cross World Cup
1/7/2009
Tignes, France
Tignes Airwaves
Games
1/19/2009
Lake Placid, New York
Ski Cross World Cup
1/20/2009
Aspen, Colorado
Winter X-Games
2/6/2009
Cypress, Canada
Ski Cross World Cup
Mammoth, California
Inawashiro, Japan
North America Cup
Super G
SX World
Championships
3/14/2009
Meiringen, Switzerland
Ski Cross World Cup
3/28-29/2009
Sugar Bowl, California
FIS Ski Cross Race
#1
2/8-13/2009
2/26-3/2/2009
FIS Ski Cross Race
#2
4/17-18/2009
Mammoth, CA
Result
Qualified: 30th
Finished: 30th
Qualified 2nd
Finished: 14th
Qualified : 2nd
Finished: 16th
Qualified: 10th
Finished: 13th
Qualified: 7th
Finished: 18th
12th
Qualified 5th
Finished 10th
Qualified 11th
Finished 22nd
Qualified 1st
Finished 2nd
Sierra Cup - Downhill
Sierra Cup - Downhill
Qualified 2nd
Finished 1st
2nd
2nd
Winter X Games
Jeep Tour
Jeep Tour
Jeep Tour
World Cup
5th place
6th place
5th place
6th place
8th place
HIGHLIGHTS 2007-2008
Jan-08
Dec-07
Feb-08
Mar-08
Mar-08
Aspen, Colorado
Telluride, Colorado
Squaw Valley, CA
Sun Valley, Idaho
Meiringen, Switz.
Why should your organization choose to partner with Errol Kerr?
JAMAICA SKI TEAM SUPPORTERS
Other organizations that have partnered with Errol Kerr:
Spyder
In the summer of 2008, following Errol’s decision to ski for Jamaica, Spyder immediately saw the
marketing potential of Errol Kerr and the Jamaica Ski Team going to the Olympics, and they
jumped on board. In anticipation of all the media hype, they created a complete line of Jamaica
National Team gear, and included a recreational clothing line as well. At the 2009 SIA Trade Show
in Las Vegas, Jamaica Ski Team gear was their featured display. The production of the Jamaica Ski
Team line of clothing is the largest national team line Spyder has ever produced.
Photos of Spyder gear
Alpine Meadows
Alpine Meadows Ski Resort, one of the largest and most popular resorts in the Lake Tahoe area, is
Errol’s headgear sponsor and official winter training venue. Alpine Meadows, like Spyder, has seen
the marketing potential and international exposure of Errol and the Jamaica Ski Team going into the
Olympics. This is why Errol is a large part of their marketing campaign for the resort. They have
put on multiple “ski with Errol” days, “ski with the Jamaica Ski Team” days, and a party for the
Jamaica Ski Team.
Warren Miller
With Warren Miller filming in February, Errol was Alpine Meadows’ featured athlete, and he fit in
well with the filming crew, skiing with them on February 14-18. While filming with noted
freeskiing athletes Jonny Mosely and Daron Rahlves, the Warren Miller crew was very impressed
with Errol's skiing and attitude. At this point, we are expecting Errol to have a significant segment
in the upcoming Warren Miller film.
DEMOGRAPHICS:
Errol’s personality, work ethic and background
represent unique demographics.
Representing Jamaica
-
Highly successful track team in the Beijing Summer Olympics
Carries the legacy of Disney’s movie, “Cool Runnings”
The land of his father: an interesting story—a young man’s search for
his roots
Representing National Brotherhood of Skiers (NBS)
-
The world’s largest organization of black skiers and black ski clubs
Represents African American skiers internationally
Supports junior ski racers’ dreams
Errol Kerr came up through their scholarship program and has been
their “title” athlete for 4 years
NBS advocates “giving back” to their organization through coaching
and mentoring younger athletes
Representing Extreme sports lifestyle
-
Races and rides motocross
Races and rides BMX
Builds his own BMX jumping track in his backyard
Builds his own ski cross course in his front yard
Representing Those who give back!
-
Assisted coaching J4-5 camps at Squaw Valley in May
Assisted coaching J3 speed camps at Mammoth in May
Assisted fundraising for Heavenly Ski Foundation
Assisted fundraising for Mammoth Center for Excellence Foundation
Representing Those who love hard work!
-
Runs his own welding business
Fabricated his own ski cross start gates out of steel
Runs snowmaking in his yard for Fall training
Runs excavating equipment
CHARACTER TRAITS
COURAGEOUS
had the courage to leave the US Ski Team, and step out on his own
committed himself to the Jamaica Ski Team
DEPENDABLE
meets coaching, fundraising, and sponsor obligations
RESOURCEFUL
builds his own BMX and ski cross course at his yard
welds his own ski cross start gate
makes snow if there is not any snow for training in early season
fabricates snow making equipment
FRIENDLY
mentors younger athletes; is a role model
keeps jovial and friendly attitude
ENTHUSIASTIC
able to overcome disappointments and setbacks
keeps up interest, good attitude, and zeal
PROFILE
Kerr grew up in the Tahoe area, competing in Alpine racing events, with strengths in
downhill and Super G. Kerr charted new territory for himself by racing ski cross in the 0708 season, and finding great success. He finished 5th at the Winter X Games, and 6th
overall in the Jeep Tour. His competitive skills in ski cross were enhanced by a strong
background in BMX and motocross. In May 2008, he was invited on the first U.S.
Skiercross Team..
But, since his childhood, love of his father’s homeland spawned dreams of someday
representing Jamaica in international competition. Kerr set out to make the dream a reality.
With the help of friend and coach Eric Holmer and mother Catherine Kerr, the team has
developed under the direction of the Jamaican Ski Federation.
In the 2008-2009 ski season, Kerr traveled to Ski Cross World Cup races, representing
Jamaica. At the World Ski Cross Championships, he finished 10th overall. Kerr is known
for very fast qualifying times at World Cup events, and, with more maturity and experience,
we are expecting him to increase in skill and ability, and become a top contender.
With Vancouver 2010 Winter Olympics drawing closer, the Jamaica ski team will be able to
live out his dream of representing his father’s homeland in the Olympics.
Media Coverage
Television/Radio Coverage
Name
Channel 3 News
TV/NZ
BBC World News
RSN TV
ESPN
Article Type
Sports: 2 minutes
Caribbean Loop
Tahoe Area: 5
min.
X Games
Date
August 10, 2008
June, 2008
December, 2008
January, 2009
Newspaper/Magazine Coverage
Article Type
Date
Freeskier Magazine
Moonshine Ink
Jamaica Observer
Jamaica Observer
Jamaica Observer
Jamaica Observer
Jamaica Gleaner
Jamaica Gleaner
Reno News and
Review
Sierra Sun
Sierra Sun
1 page
1 page
Sports: 1/4 page
Sports: 1/4 page
Editorial: 1/4 page
Sports: 1/4 page
Sports: 1 page
Sunday Sports
Sierra Sun
Sports: 1 page
Cover: small
banner
2 pages/1 photo
1 page
October 3, 2008
February 13, 2009
October 26, 2008
July 17, 2008
June 7, 2008
June 4, 2008
January 25, 2009
May 11, 2008
December 18,
2008
October 10, 2008
October 3, 2008
September 20,
2008
Name
Skiing Magazine
Toronto Star
News: 1 page
Sports: 1 page
Sports: 1 page
January, 2009
January, 2009
January 26, 2009
Internet Coverage
Name
3news.co.nz
espn.com
jamaicans.com
the ski channel
the ski channel
skiracing.com
skiracing.com
stuff.co.nz
Article Type
1 page
1 page/1 photo
1 page/ 3 photos
1 page/1 photo
1 page/1 photo
photo
1 page
1 page
Date
August 10, 2008
January 22, 2009
January 31, 2009
April 20, 2009
January 6, 2009
April 19, 2009
June 4, 2008
August 6, 2008
Marketing Benefits for your Organization
The Jamaica Ski Team is highly visible in the international winter sports arena.
Some of the benefits:
Your company logo will be seen across the US, Europe, and Canada.
You will be listed as official sponsor and supporter of the Jamaica Ski Team at
jamaicaskiteam.com
You will be mentioned as Errol Kerr’s sponsor on his website errolkerr.com
Motivational speaking – Errol will come to your business and will give a moving speech
about his journey and dream of representing Jamaica in international ski racing.
Sponsorship suggestions:
Placement of your logo on Jamaica Ski Team uniforms.
Links to your company’s website from jamaicaskiteam.com and errolkerr.com
Continued mention in press whenever possible including paper, television, internet and
radio
Use of Errol Kerr photo, likeness and signature in advertising
Errol Kerr and Jamaica Ski Team will give your business 100% commitment.
Errol Kerr is a very talented athlete with total dedication to his sport,
and has said, in his own words:
“I want to take a pair of skis and show the world
how far your dreams can take you.”
Invitation
We invite you to join those organizations that support
Errol Kerr and the Jamaica Ski Team
as we approach the Vancouver Winter Olympics 2010.
In Jamaica
Jamaica Beverages
Sports Development Foundation
In the United States/Europe
Spyder Active Sports
Alpine Meadows Ski Resort
Atomic
Dominator wax
Porters Lake Tahoe
Thank you for your support.
For further information, please contact:
Richard Salm, President
Jamaica Ski Federation
[email protected]; 876 381 3751
John Reavis, Director of Marketing
[email protected]; 510 387 3220
Catherine Kerr, Admin. Asst.
[email protected]; 530 559 1375
For updates, photos, schedule and results,
Please visit these websites:
errolkerr.com and jamaicaskiteam.com