Media Pack - ZURI Magazine

Natural Hair & Holistic Health
[email protected]
Media Pack
Our Mission...
The mission of ZURI Magazine is to provide an
effective outreach and a support network for thousands
of mothers, fathers, careers, students and children who
wish to understand how to look after natural hair with
products, D.I.Ys and info provided by our guest writers
and experts.
For over three years, ZURI Magazine has helped educate
and inspire people at every level along their Natural
Hair journey and holistic health lifestyle. Through this,
we have created a sense of community and offered key
advertisers unmatched opportunities with our highly
targeted and tightly managed distribution program.
Why the Natural Hair Movement?
Market Size: 17 Million People
Few Natural Hair ‘Printed’ Magazines: 4
Natural Hair Events: Hundreds Annually
(UK/EU/USA)
The Natural Hair trend is Global...
ZURI Magazine
Layout
- Picture heavy, wide range colour form
- Glossy Quality Magazine.
- Around 80+ Pages
- Product Reviews (Hair Products,
Cosmetics & Food Brands),
- Personalities Features & Business, with
Original Photoshoots.
- Predominantly focused on the BME
community interested in buy hair, skin,
natural & cultural products.
Natural Hair
The natural hair section of our magazine
features some of the following:
- Featuring Natural Hair tips from experts.
- Natural hair editorials and advertorials.
- We feature natural hairstyles and salons.
- Product Reviews of hair products.
- Natural hair celebs or famous
personalities.
- We discuss natural hair in accordance to
afro hair, locs and curls which allows us to
provide more direct focus to each hair type.
Skin
The skin section of our magazine features
some of the following:
- Skin and beauty tips from beauty experts.
- Guest writers reviewing organic make up
brands.
- Skincare advice from ZURI Magazine
columnists.
- Product Reviews on must have brands
which derive from natural origins.
Holistic Health
The holistic health section of our magazine
features some of the following:
- Healthy Food recipes.
- Holistic advice on women’s health.
- Alternative oral hygiene products.
- Expert advice on mental health and
emotional wellbeing.
- Organic feminine brands.
Children
The children’s section of our magazine
features some of the following:
- Provide tips and tricks dealing with
children’s hair, skin and health.
- Natural/organic hair and skin product
reviews.
- Articles for new mothers.
- Featuring healthy and organic snacks for
newborns and young children.
Men Section
The men section of our magazine features
some of the following:
- D.I.Y tutorials for men’s products
- Answering skin and hair related questions
regarding men’s beauty.
- Featuring beard oils, fragrances etc.
- Product reviews on male products.
- Expert advice given by male beauty
owners.
Chat
The chat section of our magazine features
some of the following:
- News topics relevant to the community.
- Opinionated articles.
- An open forum for naturals.
- Upcoming events in the community.
Our Editorial Style
Natural Hair
Skin
Holistic Health
Children
Men
Chat
Natural Hair - 42%
Skin - 20%
Holistic Health - 16.5%
Children - 0.8%
Men - 0.5%
Chat - 0.4%
Afro Hair | Loc’d Hair | Curly Hair
Natural Products | Body | Hands | Feet
Diet | Recipes| Mental Health | Spiritual Wellbeing
Natural Hair | Products | Skin | Discussions | Dental Health
What Men Really Like | Products | Hair | The Art of Staying Buff
Community Discussions | Rants | Events
- Our Market The Beauty and Cosmetics Industry in the UK is a multi-billion pound industry...
Why aren’t ethnic
brands doing better?
(3.5 Billion)
Lack of support from
mainstream distributors
Beauty
Cosmetics/
Industry
(120 Million))
UK
98%
Afro Caribbean Women Spend:
3
times
2%
but only £70 million
of that is spent on
ethnic goods.
1 Million
Mixed
Race
Under Marketed
Under Served (Not enough products)
((70 Million)
Ethnic
Beauty
2 Million
Black
People
By 2016,
42%
increase
by 2014
50%
of the
ethnic
minority
will be
Under 16
Ethnic
Beauty
First Mover
Advantage
Statistics taken from The Mintel Report & BME Research
Ethnic Minority
Spending Power
more on
Beauty
Products
6
times
more on
Hair
Products
Average Spend Per Head, Per Week:
3 Billion
is likely to
be due to....
£402.60 this
Liquid & Willing to Spend!
Ethnic
Minorities
are
LOYAL
Investments
‘Back Home’
1 in 4
Africans
invest ‘Back
Home’
-Our Readers & DemographicsDemographics
Circulation Readership
(Printed)
1,500
8,500
Circulation Readership
(Digital)
Unlimited 41,000
Worldwide Sales
Ghana
France
UK
USA
Men
Groups
Women
The ISIS Readers are:
0.7%
13-17
1%
Family Orientated
8.8%
18-24
12.7%
Interested in Natural Alternatives
13.2%
25-34
22.8%
9.4%
35-44
15.2%
Interested in Companies providing
Natural Alternatives
3.8%
45-54
5.3%
3.1%
55+
4%
Average Ages: 25-34
Japan
Canada Northern
Ireland Germany
Interested in Healthy Alternative Foods
Teenagers willing to Explore
Female Ratio: 61%
Male Ratio: 39%
Ghana
Love Beauty Products for Skin
Love Beauty Products for Skin
China
Nigeria
Readership is based on downloads each quarter
and online subscribers on all our platforms.
Our Presence
Over the past 4 years ZURI readers have
grown to become a successful hybrid of
the many cultures linked with Afro-Caribbean
Diaspora.
Our readers have strong ties with their African
heritage both abroad and in the UK/US.
Today, ZURI Magazine represents the educated
Black brit who is focused on knowledge to
better themselves physically, mentally
and spiritually.
The natural hair and holistic health “movement”
is not a movement to the majority of our
readers, it is a way of life that their ancestors
once lived by and they are now returning to.
ZURI Magazine readers still spend 5 times more
on hair, beauty and health and they
are always willing to learn about new natural
products which are beneficial for their hair,
skin, health and diet.
ZURI Magazine has become the face of the Natural
Hair lover. They are outgoing, confident,
inclusive whilst being open in trying and
learning new things.
3
Words used
to describe
ZURI Magazine!
“CLASSY”
“Unique”
“Informative”
Our Name Change
From ISIS to ZURI
Given on-going events in Syria and Iraq, it will come
as no surprise to learn that we have decided to change
our name. We are no longer prepared to share it with a
terrorist organisation which has hindered our progression
as a company around the world.
Right now, we are delighted to share with you that we
will be trading as ZURI Magazine. ZURI is a Swahili word
for beauty and because our magazine and company not
only focuses on natural hair and holistic health but all
aspects of wellbeing we felt that this beautiful word will
do us justice in years to come.
We are grateful for all your support over the years
but now we are optimistic in moving forward. We will
gradually be changing our name to ZURI on all our social
media platforms and will be trading as normal during this
transitional period
-ZURI Magazine’s Statement
Celebrating our 3rd
Birthday!
Over this time ZURI Magazine (formerly
known as ISIS) has become the most successful
Natural Hair and Holistic Health Magazine of
its kind in Europe with a readership of over
41,000 every month, across our print and
digital copies!
“Because Your Beauty Is Unmatched”
-ZURI Magazine’s Slogan
Our Slogan is loved by all because we’re saying something each readers
beauty cannot be compared.... It’s one of a kind.
Editorial Coverage
Jan/Feb
Winter
New year festivities. New year hairstyles and products to match. Ditching old habits . Finding a regime
to stick. Health Products to nurse colds & Flus .
April/May
Spring
Spring & Easter break . Promotional back to school
products . Re-birth shedding of the old skin. Health.
Aromatherapy.
July/Aug
Summer
Summer Loving. Products to help with dry hair.
Dealing with Natural hair in the pool. Men natural
shaving products. Women skin products for lush
skin.
Oct/Nov
Autumn
Harsh winds and rain effects natural hair. Mineral
make-up- the autumn look. Products for dry skin.
Community, Festivals & Events
ZURI Magazine is out and about every month supporting community events and programs. This
ongoing community outreach provides a variety of opportunities for our advertising partners
through product sampling, gift bags, give away contests and other creative programs
coordinated with our social media channels.
Festivals
Product Launches
Trade shows
Holistic Workshops
Fund Raisers
Film Screenings
School Talks
Spa & Salon Events
Charity & Non-Profit
Book Signings
Natural Hair Events
Lectures
Dates
Alterations to Artwork:
If your advertisement does
not meet our production
requirements it may be
necessary for us to alter
and adjust your artwork.
If this is the case we may
charge an additional
artwork penalty fee.
Issue
Ad Close
Artwork Due
Release
Winter
Nov 11th
Nov 16th
Jan
Spring
Feb 11th
Feb 16th
April
Summer
May 11th
May 16th
July
Autumn
Sept 11th
Sept 16th
Nov
Distribution & Circulation
ZURI Magazine is distributed to hundreds of carefully selected and monitored
stores throughout the UK. We have 3 large distributors that place our magazines
in local newsagents, hair shops and salons.
We also have an Independent ISIS rep scheme where community members buy
magazines directly from us at a unit price and sell them on to their friends and
loved ones.
You will find us at:
- Hair shops
- Holistic Health Centres
- Newsagents
- Independent Shops
- Natural Hair Salons
- Specialist Black Salons
- Green Expos
- UK Natural Hair Events
- US Natural Hair Events
- Food Festivals
- Business Fairs
Ad Print Sizes
1/4 Page Portrait
108 x 151.5 - Bleed
105 x 148.5 - Trim
1/2 Page Portrait
213 x 151.5 - Bleed
210 x 148.5 - Trim
Inside Back
300 x 213 - Bleed
297 x 210 - Trim
Double Page Spread
600 x 426 - Bleed
597 x 423 - Trim
Back Page
Full Page
Inside Front
Advertorial
Up-front Double Page Spread
300 x 213 - Bleed
297 x 210 - Trim
300 x 213 - Bleed
297 x 210 - Trim
300 x 213 - Bleed
297 x 210 - Trim
300 x 213 - Bleed
297 x 210 - Trim
600 x 426 - Bleed
597 x 423 - Trim
Acceptable Formats - JPEG, PDF, TIFF
Acceptable Colour Mode: CMYK
Quality: 300dpi
All sizes are in Millimetres (mm)
Previous Advertisers
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No.1 for
Natural Hair
products
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HEAD OFFICE
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Tel: 020 7263 2331
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(2) 57 Craven Park Road, London NW10
PAKs Cosmetics (UK)
International Hair Care Retailer
Issues 2, 3 & 4
PAKS A4 ADVERT NEW.indd 1
18/09/2012 15:37
Aziza Natural Beauty (UK)
Independent Business Owner
Issues 2, 3 & 4
Mixed Hair (EU)
Online Hair Care Retailer
Issue 4
Curls LLC (USA)
International Retailer
Issues 2, 3 & 4
Kurleebelle (USA)
Online Hair Care Retailer
Issue 4
Previous Advertorials & Features
Zoya Nail Care UK
Vegan Nail polish Brand
Primavera
Natural, Organic & Alternative
Cosmetics Brand.
Spatone UK
Natural Iron Supplement Brand
Original Moxie
Natural & Organic Hair Care Brand
Organyc
An Organic Feminine Care brand
Bulldog
An Organic Male body Care brand
Our Testimonials...
“ZURI Magazine is the only natural hair mag I know! I love it!
Their content is amazing!”
Sheila, USA Subscriber
“I love the fresh approach you are taking with promoting natural, healthy lifestyles.”
Uvocyce, USA Customer
“The mag is beautiful, well written with interesting articles.”
Aziza Edwards, UK Advertiser
“As a mother of 2, I buy the mag for the children’s section. It’s a must.”
Elaine, UK Customer
“Everyone should know about ZURI Magazine!”
Danielle, UK Customer
Natural Hair & Holistic Health Mag
[email protected]
+(44) 0203-489-7320
ZURI MAGAZINE LTD
Unit 125 Tudorleaf Business Centre
2-8 Fountayne Road
London
N15 4QL