Telmap - Software Sources Ltd.

Telmap
Gilad Gruber
VP R&D
[email protected]
All rights reserved © 2011, Telmap
About Us: Experts in Mobile Navigation, mapping and local
search

A global LBS end-to-end solution provider

Global Presence:

Corporate and R&D Center: Tel Aviv, Israel

Offices in London, France, Romania




200+ employees

Telmap was acquired by Intel on November 2011
Serves millions of end users
An average of 1 billion km driven per quarter using Telmap
Continuously selected as the provider of mobile navigation services by leading Tier
1 operators at a group level: Vodafone, Orange, Telefonica-O2, Optus, MTS,
Pelephone and more
All rights reserved © 2010, Telmap
www.telmap.com
Winning Relationships and Successful Deployments
Orange Group
France
UK
Telefonica-O2
Group
Vodafone Group
Italy
Germany
Spain
Spain
Germany
Additional
Operators
All 4 Israeli
Operators
UK
Israel
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Vision
Provide people with instant, relevant, reliable and fun
information while on-the-go, to better find, explore and
interact with people and places around them.
4
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Offering
 Cloud-based, managed mobile location-based services that are open, flexible and
can be deployed across all mobile platforms and devices
 All specifically designed to support mobile operators in leveraging mobile LBS to
consistently drive revenue growth and for customer retention, by enriching end
users’ on the-go experiences
 The Telmap offering consists of:
 The Telmap Mobile Location Companion (client)
 Intel/Telmap Location Platform
All rights reserved © 2010, Telmap
www.telmap.com
Ultra Local Content – Free + Premium/commerce
30 50
CONTRACTS CONTENTS
7
All rights reserved © 2011, Telmap
www.telmap.com
Offering: Telmap Mobile Location Companion (Client)
Instant, relevant, reliable and fun information while on-the-go
All rights reserved © 2010, Telmap
www.telmap.com
Offering: Telmap Mobile Location Companion (Client)
Instant, relevant, reliable and fun information while on-the-go
All rights reserved © 2010, Telmap
www.telmap.com
Offering: Telmap Mobile Location Companion (Client)
All rights reserved © 2010, Telmap
www.telmap.com
Offering: Telmap Mobile Location Companion (Client)
Monetization through location-based commerce
All rights reserved © 2010, Telmap
www.telmap.com
Offering: Telmap Mobile Location Companion (Client)
Best in class navigation experience - Traffic
14
All rights reserved © 2010, Telmap
www.telmap.com
Offering: Telmap Mobile Location Companion (Client)
Best in class navigation experience

The Telmap navigation experience leverages the latest developments and trends in
navigation best practices, as well as devices graphical and computing power

It includes advanced orientation, safety, efficiency and fun features for a superb
user experience:

Traffic flow for better routing calculations and ETA

Speed limits and current speed indications as well as customized alerts

Lightning fast panning, zooming and rotating of maps

3D POIs for better orientation

Shortcuts to home and work addresses for efficient commuting

Clear graphic illustration of next manoeuvre and turns

Rich vector graphics and maps with objects and layers such as rivers, lakes, parks, industrial areas,
and more combined with cool animations
All rights reserved © 2010, Telmap
www.telmap.com
Location Platform
Offering: Telmap Location Platform
 Telmap exposes to developers a wide variety of LBS APIs through the Intel
developer program, the 3rd largest developer community in the world
Development Tools
XML
APIs
Client
API
JavaScript
APIs
Telmap Location Services
Mapping
Geocoding
Routing
Content
Positioning
Billing & Reporting
User Data Mgmt.
Traffic
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Location Services
Mapping
 Render map images and deliver to
mobile or PC applications through any of the
development tools offered
 Retrieve a set of map tiles or single image in a
specified size
 Support dynamic and static maps
 Dynamic maps allow the end user to zoom/pan
and interact with displayed objects
 Static maps are images of a specific area
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Location Services
Geocoding & Reverse Geocoding
 Provide multilingual support for two
key functions:
 Geocoding: translate descriptive
address to a geo-coordinate
 Reverse Geocoding: translate geocoordinate to a descriptive address
 Support approximate string matching
 Support both structured input (city,
street, house number etc.) and single
line input
 Support paging within search results
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Location Services
Routing
 Calculate routes between specified
locations, including:
 Support for driving and pedestrian
routes
 Optional via points
 Flexible rules for "avoid types" e.g.
avoid highways, toll roads or ferries
 Retrieve detailed textual directions
based on route preference (in-car or
pedestrian)
 Retrieve route info (length, ETA) and
overview map
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Location Services
Content
 Multilingual search for Points of Interest
in a specified area by name, category or
combination of both
 Searching for POIs with paging
 Approximate string matching is supported
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Location Services
Traffic
 Enable to retrieve traffic events in a specified area
with filtering option according to event severity
 Available attributes for traffic events are length in
meters, delay in minutes, speed in km/h, event
severity, event type, location and description.
All rights reserved © 2010, Telmap
www.telmap.com
Telmap Location Services
User Data Management
 Enable third-party applications to integrate
with the operator's offering
 UDM allows other location-enriched services
to synchronize with the user’s “my locations”
repository on Telmap5 Location Companion
All rights reserved © 2010, Telmap
www.telmap.com
Development Tools: XML API
Suitable for any platform, both smartphones and feature-phones, as well as server-toserver integrations
Description




Enable location services on any mobile device or web application
Distributed function call interface: XML over HTTP
Provide standard XML schemas (XSD) for rapid development
When to use XML API:
• For weak devices
• When layers management is not required
• When UI presentation is limited or not required
• For server to server integrations
All rights reserved © 2010, Telmap
www.telmap.com
Development Tools: JavaScript API



Provide cross-platform support for location-based applications, between PC and
different mobile platforms
Enable a high-end user experience on smartphones
Follow an important trend of web development for mobile (e.g. hybrid apps)
Description




A JavaScript library that allows rapid development of cross-platform web applications
• Create portable code
• Consistent user experience on mobile web and PC
• Allows for shorter development cycle
Enables UI presentation capabilities including displaying maps and map overlays,
handling common events such as zoom, pan etc.
Built on top of the XML APIs
Telmap JavaScript API currently support iPhone, Android, Blackberry (above 9000) and
Symbian (with some limitations due to device capabilities)
All rights reserved © 2010, Telmap
www.telmap.com
Development Tools: Client Invoke API
Allows any mobile application to complement its offering with turn-by-turn navigation
capabilities by invoking the Telmap’s mobile applications
Description

A client-side API that enables any application
to use Telmap client

Supported operations :
• In-Car Navigation
• Pedestrian Navigation
• Address Search

Supported platforms:
• Android
• Blackberry
• J2ME (that support JSR211)
• Sony Ericsson
• iPhone
Navigate To
Navigation session starts
Location
Companion
All rights reserved © 2010, Telmap
www.telmap.com
Send to my Navigator




29
Pop up window that can be easily integrated to any internet site displaying
locations (Yellow Pages, Restaurants guides etc.)
Allow saving a location to the Telmap client while browsing the internet
Require an MSISDN input
Can be customized per each site
All rights reserved © 2010, Telmap
www.telmap.com
Platform services
Intel developer program Location APIs BETA
launch in MWC, Barcelona, Feb 2012
Yellow Pages
Integration with local
Yellow Pages, allowing
search, find and view on
map
Restaurant
Guide
Integration with local
Restaurant Guide
application, allowing
search, and view on map
Call a Taxi
Integration with local
Taxi ordering service.
view on a map an origin
and destination using
and order a taxi
All rights reserved © 2011, Telmap
Send to my
Navigator
Integrated with multiple
different websites,
allowing saving a location
to the Navigator while
browsing the internet
www.telmap.com
The Product Roadmap: Ultrabook product
31
All rights reserved © 2011, Telmap
www.telmap.com
SDK Beta
 Landing Page
 http://appdeveloper.intel.com/en-us/ssp
 Main Article
 http://appdeveloper.intel.com/en-us/article/developer-services
 FAQ
 http://appdeveloper.intel.com/en-us/article/developer-services-faq
 Walkthrough
 http://appdeveloper.intel.com/en-us/article/developer-serviceswalkthrough
All rights reserved © 2010, Telmap
www.telmap.com
SDK Beta
 Dev guide
 http://appdeveloper.intel.com/en-us/article/intel-appup-developerprogram-developer-services-web-api-rest-developer-guide
 REST Reference
 http://appdeveloper.intel.com/en-us/article/intel-appup-developerprogram-developer-services-web-api-rest-reference
 REST Release notes
 http://appdeveloper.intel.com/en-us/article/intel-appup-developerprogram-developer-services-web-api-rest-release-notes
 JS Reference
 http://appdeveloper.intel.com/en-us/article/intel-appup-developerprogram-developer-services-web-api-javascript-reference
 JS Release notes

 http://appdeveloper.intel.com/en-us/article/intel-appup-developerprogram-developer-services-web-api-javascript-release-notes
All rights reserved © 2010, Telmap
www.telmap.com
Thank You
All rights reserved © 2011, Telmap