Mediakit (pdf 2,68 Mb)

Mediakit 2010
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“MediaYug” Publishing house is the
unique network of specialized editions
in the south of Russia with total
circulation of 32 000 copies a month.
Distribution geography — Southern
federal district, and also Moscow,
St.-Petersburg, the CIS countries.
“MediaYug” Publishing house is the unique
network of specialized editions in the south
of Russia with total circulation of 32 000
copies a month. Distribution geography —
Southern federal district, and also Moscow,
St.-Petersburg, the CIS countries.
“MediaYug” Publishing house magazines are widely distributed in Southern federal district. It is the best possibility fo
readers to be well informed about all the events connected with economic region activitiy, its building branch, federal
and regional transformations, legislative activity in these areas, and for the companies — the best way to introduce their
products (goods, services) to numerous potential consumers. Regular advertisers, convinced of advertising efficiency in
“MediaYug” Publishing house magazines are representatives of world famous companies as Grundfos, Danfoss, Riello,
Wilo, Baxi, Pilkington k Glass, Volvo, “ItalTechImport”, and also over 250 federal and regional companies.
The “Trade magazine “Reporter”
The magazine “Economic Reporter”
The international magazine
(building, architecture, infrastructure) —
the most authentic data on development
of a building complex, architecture,
housing and communal services, road
economy, fuel-energy complex, the
newest technologies, materials, and also
amendments to the law. The unique
qualitative trade edition in the south of
Russia.
www.rostovstroy.ru
www.vestnikstroy.ru
(infrastructure, investments, agrarian
and industrial complex) — the analysis
of economic and investment processes
of Southern Federal region, expert
estimations of the largest investment
projects, share market reviews, interview
with top-managers of regional and federal
companies.
www.donbiz.ru
“Olympic Reporter” — the edition
for the Russian and international public,
telling about preparation for Sochi
Olympic Games-2014.
www.stroyolimpic.ru
“MediaYug” Publishing house
Editor-in-chief
Maksim Fyodorov
+7 (863) 2007-949
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Director
Larissa Egorova
+7 (863) 275-07-78
“MediaYug” Publishing house works in the regional mass-media market for seven years. PH structure includes three magazines: “Trade
Reporter” magazine (building, architecture, infrastructure), “Economic Reporter” (industry, agrarian and industrial complex, tourism),
“Olympic Reporter”. They have proved as the qualitative and competent editions which are a success at administrative and business circles.
Case for cooperation with
“MediaYug” Publishing house:
— Unique network of specialized
editions in the south of Russia;
— The widest coverage of target
audience;
— Exclusive platform for positioning;
Target audience:
—Representatives of executive and
legislative power;
— Top-managers and owners of
regional business;
— Participants and leading experts
of building complex, architectural,
“MediaYug” Publishing house:
— Is the winner of the All-Russian
competition for the title “the
Best Russian exporter” in the
nomination “For assistance in export
advancement”;
— Is the winner of the International
— Common price policy for all
magazines, flexible system of
discounts and bonuses;
— The guaranteed delivery to each
customer;
— PH's own web portals, considerably
increasing target audience: in addition
more than 20 000 persons learn about
us every month;
— Acquisition of new business
contacts in Southern federal district.
housing and communal services
spheres.
investment realty forum PROE
State-2008 in the nomination “The
best work covering the theme of real
estate building and market”;
— Is № 1 prize-winner of All-Russian
specialized mass-media competition
organized by Rosstroy.
“MediaYug” Publishing house is
awarded:
— By Ministry of economic
development and trade of the Russian
Federation;
— By Rosstroy of the Russian
Federation;
— ByMministry of regional
development of the Russian
Federation.
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“Olympic Reporter” — is the first international magazine,
which regularly, professionally and in detail covers the process
of preparation for XXII winter Olympic Games in Sochi.
Format — A4
100 pages
Number of copies — 10 000 – 15 000
Full-color coated print
www.stroyolympic.ru
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— federal and regional programs of
development of mass and professional
sports, foundation of sports
infrastructure in regions of the Russian
Federation, support of gifted children
and teenagers, training of the Olympic
reserve;
— comments of representatives of
Ministry of Sports of the Russian
Federation, sports federations, sports
special schools and boarding schools,
schools of the Olympic reserve;
— sponsors and partners of the
Olympic Games;
— the Olympic heritage: using of sports
objects after the ending of the Games.
Key themes and areas:
— building of Olympic objects in
dynamics, participation of the domestic
and foreign developer and investment
companies in the project;
— interview of the Heads of the
International and national Olympic
committees, “Olympstroy” State company,
Organizing committee “Sochi-2014”,
the core federal ministries, governors
and mayors of the regions of Russian
Federation, key designers and architects,
developers and builders, branch experts;
— the foundation of near-Olympic
infrastructures: motor, railway and sea
transport, heat-electro-and water supply,
power, housing and communal services,
power efficiency, telecommunications;
— introduction of modern technologies,
deliveries of building materials, technics,
equipment;
— new design and architectural
solutions, the program “Development of
Sochi as a mountainous resort” and the
General layout of development of Sochi
till 2032: direct and indirect investments
in the Olympic Games;
Regular headings
— Olympic arithmetics;
— Olympic timer;
— chronicles of Olympic building;
— Olympic backroom;
— at first-hand;
— exclusive;
— international advancement;
— the Olympic Games staff. Participation
of secondary, secondary-special and
higher educational institutions, the
centres of employment, personnel and
headhunting agencies in preparation;
— Olympic reserve;
— Olympic Games behind the scenes;
— Olympic chronicles;
— book of records of “Olympic
Reporter”.
Regular customers:
Siemens, South-Western bank of Sberbank of Russian Federation, Russian Railways , “Lukoil”, Baxi, Grundfos, Riello, Pfaff silberblau
Editor-in-chief:
Maksim Fyodorov
(863) 2007-949, +7 918 507-54-48,
[email protected]
Project coordinator:
Oksana Nozdrina
(863) 298-33-28, +7 918 558-33-28,
[email protected]
Editor of regional development
Oksana Antipova
(863) 247-30-97, +7 906 427-11-66,
[email protected]
Promotion and advertising
specialists:
Rostov-on-Don
Irina Tishchenko
(863) 218-25-81, +7 918 558-18-39,
[email protected]
Natalia Khalkova
(863) 218-25-77, +7 928 114-93-02,
[email protected]
Rita Babalyan
(863) 218-25-77, +7 918 535-32-18,
[email protected]
Natalia Pankova
(863) 218-25-77, +7 904 506-08-66,
[email protected]
Krasnodar
Victoria Kunshenko
(861) 215-64-16, +7 928 849-09-49,
[email protected]
Elena Marchenko
(861) 215-68-62, +7 918 138-69-87,
[email protected]
Yulia Nesterenko
(861) 215-64-16, +7 918 448-46-66,
[email protected]
Representatives in Southern
Federal region:
Krasnodar region
Lyudmila Serdyukova
(861) 215-64-16, +7 961 58-10-705,
[email protected]
Astrakhan region
Oksana Antipova,
(863) 247-30-97
[email protected]
Volgograd region
Andrey Tarasenko
+7 918 554-39-32
[email protected]
Stavropol region
Yana Primakova
+7 (9624) 48-98-91, +7 (9624) 400051
[email protected]
Southern Federal region republics
Olga Tarasova
(863) 2007-949, +7 918 558-12-09,
[email protected]
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Topical plan of the “Olympic
Reporter”
magazine for 2010
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№ 1 № 2
Theme of the issue: the second year
of scale Olympic building. Interview
of the chairman of Supervisory
board “Sochi-2014”, the vice-premier
of the Government of the Russian
Federation Alexander Zhukov.
Key investors of the Olympic Games2014. Sberbank.
The regional companies — for the
Olympic Games. Deliveries of building
materials, technics, equipment. Interview
of the head of the Russian builders Union
Vladimir Yakovlev.
General layout of Sochi development for
the period till 2032. Direct and indirect
investments in the Olympic Games.
Comments of designers, architects,
builders, developers. Domestic and
foreign investors.
Near-Olympic infrastructure. Motor, sea,
railway transport /Telecommunications.
The Olympic Games staff. The
foundation of the Russian International
Olympic University. Volunteers of the
Games.
Development of mass and professional
sports in regions of the Russian
Federation. Foundation of sports
infrastructure. Support of gifted
children. Training of the Olympic
reserve. The comment of the minister of
sports, tourism and youth policy of the
Russian Federation Vitaly Mutko.
Sponsors of the Olympic Games-2014.
Theme of the issue: the third
anniversary of the announcement of
Sochi to be the capital of XXII winter
Olympic Games. Interview of the
president of Organizing committee
“Sochi-2014” Dmitry Chernyshenko.
­Key investors of the Olympic Games-2014.
“Gazprom”.
The foreign companies — for the Olympic
Games. Deliveries of building materials,
technics, equipment. The main foreign
companies in Southern Federal district
market.
General layout of Sochi development for
the period till 2032. Direct and indirect
investments in the Olympic Games.
Comments of designers, architects,
builders, developers. Domestic and
foreign investors.
Near-Olympic infrastructure. Housing
and communal services/Water – heat
– electrical supply/Power economy.
The Olympic Games staff. Participation of
secondary, secondary-special and higher
educational institutions. The revival
of DOSAAF movements and student's
building teams.
Development of mass and professional
sports in regions of the Russian
Federation. Foundation of sports
infrastructure. Support of gifted children.
Training of the Olympic reserve. Comment
of the head of Federal sports agency
Vyacheslav Fetisov.
Sberbank; “Rostelecom”/ “Megafon”.
The Olympic heritage. Prospects of the
sports objects use after the ending of
the Games. Comments of designers,
developers, exploiting organisations.
Foreign and Russian experience.
Publishing deadline — on March, 18th.
Sponsors of the Olympic Games-2014.
Panasonic/Samsung.
The Olympic heritage. Prospects of sports
objects use after the ending of the Games.
Comments of designers, developers,
exploiting organisations. Foreign and
Russian experience.
Publishing deadline — on June, 18th.
№ 3 № 4 Theme of the issue: IX International
investment forum “Sochi-2010”.
Interview of the Krasnodar region
governor Alexander Tkachev
and the mayor of Sochi Anatoly
Pakhomov.
Key investors of the Olympic Games2014. “Bazovy element”.
Regions — for the Olympic Games.
Governors and ministers — about the
contribution to the project “Sochi2014”.
General layout of Sochi development
for the period till 2032. Direct and
indirect investments in the Olympic
Games. Comments of designers,
architects, builders, developers.
Domestic and foreign investors.
Near-Olympic infrastructure. Energy.
The Olympic Games staff. Federal
and regional programs for the most
demanded experts training.
Development of mass and professional
sports in regions of the Russian
Federation. Foundation of sports
infrastructure. Support of gifted
children. Training of the Olympic
reserve. Comment of the president of
Russian Olympic committee Leonid
Tyagachev.
Sponsors of the Olympic Games-2014.
Coca-Cola/Aeroflot.
The Olympic heritage. Prospects of
sports objects use after the ending of
Theme of the issue: the results of
the second year of scale Olympic
building. Interview of the president
of “Olympstroy” state company
Taymuraz Bollooev.
Key investors of the Olympic Games2014. Vnesheconombank.
Regions — for the Olympic Games.
Comments of the ministries'
representatives, top-managers of the
companies working in real economic
sector.
General layout of Sochi development
for the period till 2032. Direct and
indirect investments in the Olympic
Games. Comments of designers,
architects, builders, developers.
Domestic and foreign investors.
Near-Olympic infrastructure. Building
technologies/ Special equipment.
The Olympic Games staff. To solve the
problem at the expense of near and far
abroad.
Development of mass and professional
sports in regions of the Russian
Federation. Foundation of sports
infrastructure. Support of gifted
children. Training of the Olympic
reserve. Comments of the heads of
regional ministries and departments,
sports special schools and boarding
schools, schools of the Olympic
reserve.
Sponsors of the Olympic Games-2014.
the Games. Comments of designers,
developers, exploiting organisations.
Foreign and Russian experience.
Publishing deadline — on September,
16th.
“Rosneft”.
The Olympic heritage. Prospects of
sports objects use after the ending of
the Games. Comments of designers,
developers, exploiting organisations.
Foreign and Russian experience.
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Prices for advertising:
Advertising:
1 page – 62,500 f
1/2 pages – 35,000 f
1/3 pages – 26,500 f
Advertising on cover:
2nd page – 75,000 f
3rd page – 75,000 f
4th page – 85,000 f
Top-advertising:
Fold-broadside – 125,000 f
1st top-broadside (2–3 page) – 135,000 f
2nd top-broadside (4-5 page) – 142,000 f
1st half-title (next to the contents) – 68,000 f
2nd half-title (next to the contents) – 66,000 f
3rd half-title (next to the issuing details) – 64,500 f
Discounts for repetition:
1-2 publications – 5%
3-4 publications – 10%
For advertising agencies – 15%
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Distribution of international magazine “Olympic Reporter”:
— GK (State Corporation) “Olympstroy”
— International and national olympic committees
— Diplomatic and consular representative offices of Russia abroad
— Representative offices of the foreign countries in Russia
— Ministries of Russian Federation, including the Ministry of regional
development of Russian Federation, Ministry of economic development and
trade of Russian Federation.
— Plenipotentiary representative office of the President of Russian Federation
in the South FederalRegion
— Administration of Krasnodar region and the city of Sochi, regional
administrations of territories, districts and republics of the South Federal Region
— Sports Federation and sports committees of the regions of Russian Federation
— Heads of the major enterprises and organizations of Russia and foreign
countries, mainly in the building sector.
— Investment companies, funds, banks, insurance and leasing companies.
— Investment development agencies
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Internet resource “MediaYug” Publishing House
Sites attendance statistics — more
than 10 thousand visitors on the site of
each of the PH “MediaYug” magazines
in a month. Each magazine of the
publishing house “MediaYug” has its
own site:
www.stroyolimpic.ru — international
information-analytical magazine
“Olympic Reporter”;
www.rostovstroy.ru,
www.vestnikstroy.ru — magazine
“Trade Reporter” (building,
architecture, infrastructure);
www.donbiz.ru — informationanalytical magazine ”Economic
Reporter” (infrastructure,
investments, agrarian and industrial
complex). Total attendance of web
portals in 2009 — more than 36 000
unique visitors. Monthly the quantity
of visitors goes up on 14,2 %. Each
site contains electronic version of
the magazine. Here it is possible to
get known with the latest magazines
(even not printed yet), and also with
the archive of issues. On sites of the
publishing house “MediaYug” you will
always find the latest news connected
with the region economic life, its
building sphere, and also preparation
and realisation of the project “Sochi2014”. The most interesting and
urgent news about business activity in
Southern federal region.
Web portals offer text and banner
advertising. For contextual advertising
placement on sites there are
cocncluded contracts with the world
search systems — companies Yandex,
Google, Begun (advertising network
Rambler).
The direct mail of the information to
subscribers of electronic news is carried
out on the unique database, containing
more than 5000 addresses. On sites you
can subscribe to the PH “MediaYug”
magazines and for the electronic news
also.
Type of advertising/Periodicity/Cost (rbl.)
Graphic banner
on the main site page*
1 month
120 x 90 pixels — 10 000
240 x 90 points — 15 000
400 x 130 points — 20 000
Vip-banner (through all site pages) *
1 month
30 000
Information about the company in the catalogue of the organisations
year
minimum information — 3000
detailed information — 5000
Company news mail to the subscribers of electronic news
1 time (4000 addresses) 4000
Banner PH “MediaYug” news mail placement/
(4 times a month) 12 000
Article placement
1 month
23 000 (including the salary of the The announcement of article with a photo on the main page of a site, 1 time 5000
The announcement of the article to the subscribers of electronic news (4000 addresses)
4000
Requirements for banners: format JPEG, GIF or FLASH.
* banner making (if the banner of a client doesn't meet the requirements) — 3000 rbl
The discount for placement
two sites — 10 %, three — 15 %, four — 20 %.
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journalist and photographer)
1. Organisation name, address, phone number, e-mail
2. Information about the company not more than 1500 characters, logo, site
At purchase of a full Internet pack — the discount of 15 %
Kinds of the events:
— negotiations;
— round table;
— briefing;
— press conference;
— presentation;
— seminars.
The best business platforms,the
rent:
— “Radisson SAS Don Hotel”;
— Commercial and industrial chamber
of the Rostov region;
— “Don-Plaza”;
— “Amaks“;
— “Vertol-Expo”.
Information-analytical support of
the federal and regional massmedia:
— media planning
(making of release schedules
(layouts, articles, radio and video materials));
— preparation and placement
of information, review,
image materials in newspapers,
magazines, TV, radio;
— realisation of the joint
programs with leading mass-media*.
Information-analytical
support of the own branch
network editions:
— company's technical and technological
novelties coverage;
— gathering and formatting of the
responses of power and experts
representatives about the quality
and safety of production;
— making of the information
materials about the main company
works stages, customers' responses;
— preparation of theses of performances,
information reports about activity of the
enterprise for distribution in mass-media
and branch organisations ( speech writer
work) *;
— communication and development
of contacts with the power structures
(administration of the
Rostov region, Rostov-on-Don
administration, Soutern Federal regions);
— banner placement on sites
www.rostovstroy.ru,
www.donbiz.ru.
symbolics: flags, banners, posters;
— direct marketing (mail,
fax and fax-modem distribution
to the personified database).
Outdoor panel advertising:
— outdoor advertising preparation;
— strategic placement —
support of the presence of the company
in the cities of the Southern Federal
region, representative offices opening
announcement.
Chief-editor
Yulia Kasyanova
(863) 218-25-76, +7 918 555-96-32,
[email protected]
Mass-media monitoring
Monitoring of Russian, regional
and city mass-media and Internet sites
on the given theme.
Printing services of the “MediaYug”
service-centre:
— layout (graphic and colour design
of information materials),
text writing;
— making of working sets
with the event symbolics
(folders, pens, notebooks, badges);
— printing of business-cards, leaflets,
booklets, forms etc.,
large-format print;
— decorating of the hall by the event
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Рекламодатели
Единый телефон справочной службы
(863) 2007-949