How to Create a Sell Sheet for Artists eGuide

Transcription

g
r Licensin
imal Art fo
ture & An
signs ~ Na
De
s
on
m
Natalie Tim
~ Natalie@N
atalieTimm
ons.com
ollection
rden C
Grow It Ga
GAGI-109
GAGI-103
GAGI-108
GAGI-104
C
GAGI-300
C
GAGI-303
GAGI-111
C
GAGI-305
C
GAGI-301
GAGI-401
Eve
© Natalie
Timmons,
served.
All Rights Re
GAGI-112
How to Create
a Sell Sheet
for Artists
Table of Contents
Frequently Used Terms...................................... 3
Why Do You Need a Sell Sheet?........................ 4
Size & Orientation.............................................. 5
Artist’s Name & Contact Info............................. 6
Agent’s Name & Contact Info............................. 7
Copyright.............................................................8
SKU Codes ..........................................................9
Borders.................................................................10
A Place for the Art.............................................. 11
Elements of a Collection..................................... 12
A Multi-Page Sell Sheet..................................... 13
Insights From the Trenches by Joan Beiriger.. 14
Resources............................................................16
About the Author............................................... 17
Share this eGuide.............................................. 18
© Natalie Eve Timmons, All Rights Reserved.
Contagiously Happy Art.
NatalieTimmons.com
2
Frequently Used Terms
A Collection is a coordinated group of images such as icons, paintings,
patterns, and borders that can be used in a variety of ways on numerous
products to make them more saleable. They are often centered around a
theme (roosters, florals, coffee, etc.), a common color or some other unifying
aspect.
.....................................................................................................................
A Sell Sheet, sometimes called a tear sheet, is one page sheet or a multipage document that provides a snapshot of a series of related art images
or a small collection. In addition to the elements of a collection, it also
contains mockups.
.....................................................................................................................
A Mockup is a scaled or full-size model of a design. In art licensing, artists
create 2-dimensional depictions of art on particular products, such as coffee
mugs, kitchen towels, aprons, etc. to show manufacturers how fantastic
their art will look on their products.
NatalieTimmons.com
3
Why Do You Need a Sell Sheet?
A sell sheet is a sales tool.
•
Its purpose is to entice a manufacturer to
license your art or learn more about the art
you offer.
•
Manufacturers license art because it helps
make their product more unique and
sellable.
Courtesy of Alex Colombo
NatalieTimmons.com
4
Size & Orientation
A sell sheet can be any size or orientation...
8.5 in
11 in
8.5 in
11 in
Portrait
Landscape
Although a sell sheet can be any size or
orientation, the most popular size is 8.5”
x 11” in the USA. This is because it is
the same size as copy and print paper
and makes desktop printing easy and
accessible.
Choose whichever orientation fits your
art and style.
TIP: Do you plan to print several sell sheets and place into a portfolio or binder?
If so, it might be helpful if all of your sell sheets had the same orientation.
NatalieTimmons.com
5
Artist’s Name & Contact Info
Include your name or company name in a text or logo format that conveys
your brand. Also include one or two contact methods such as an email
address, phone number, or web address.*
Artist’s Name
Logo (Optional)
Tagline (Optional)
Email Address
Or, Artist’s Name
in Logo Format
Natalie Timmons Designs ~ Nature & Animal Art for Licensing ~ [email protected]
Grow It Garden Collection
Many artists also
create a “logo” to
visually identify a
collection.
GAGI-109
GAGI-103
GAGI-104
GAGI-300C
GAGI-108
GAGI-303C
* This assumes your website contains a contact form or other contact information.
GAGI-305C
GAGI-301C
G
GAGI-111
NatalieTimmons.com
GAGI-112
6
Agent’s Name & Contact Info
If you have an
agent, display their
company name and
contact information to
encourage buyers to
contact them directly.
If your agent allows,
include your web address
so potential buyers can
explore your portfolio.
Courtesy of Joan Beiriger
NatalieTimmons.com
7
Copyright
GAGI-305C
GAGI-111
GAGI-301C
G
GAGI-112
GAGI-401
Display the copyright symbol next to your name or
company name, along with the text “All Rights Reserved.”
This will help discourage unauthorized use of your work and
help protect against infringement.
NatalieTimmons.com
8
SKU Code Reference
Courtesy of Tara Reed Designs
Use a SKU number system to make
identifying and discussing your art
images easier.
SKU Stands for “Stock Keeping Unit,”
and is pronounced “skew.” It is a number
or string of alpha and numeric characters
that uniquely identify a product or in our
case a piece of art.
It saves time and eliminates confusion
when describing similar art images.
HOKC106
HOKC107
HOKC108
TIP: Learn more about Tara Reed’s SKU systems at:
www.artlicensingblog.com/2010/03/11/art-code-system-revisited/
NatalieTimmons.com
9
Borders
A border is frequently used to provide
an edge for the overall design and to
“contain” art or product samples.
A border is optional.
GAGI-109
GAGI-103
GAGI-104
GAGI-300C
GAGI-305C
It can be any pattern or line.
GAGI-108
GAGI-303C
GAGI-111
GAGI-301C
G
GAGI-112
GAGI-401
NatalieTimmons.com
10
A Place for the Art
Your art is your product!
Use the big space in the middle
to create a visually appealing display of
your art elements and mockups.
GAGI-109
GAGI-103
GAGI-104
GAGI-300C
GAGI-305C
GAGI-108
GAGI-303C
GAGI-111
GAGI-301C
G
GAGI-112
GAGI-401
NatalieTimmons.com
11
Elements of a Collection
The elements of a collection
for a one page sell sheet
typically include:
Mockups
GAGI-109
GAGI-103
Designs
GAGI-104
GAGI-300C
GAGI-108
GAGI-303C
Patterns
GAGI-305C
GAGI-111
GAGI-301C
G
Border
GAGI-112
• Mockup samples
• icons or 4 coordinated
paintings
• 4 coordinated patterns
• 1 borders
• 2 central designs or
compositions
Icons
(within the border)
GAGI-401
NatalieTimmons.com
12
A Multi-Page Sell Sheet
Larger collections may
warrant multipages pages
for each element type:
• Mockups
• Icons (or Paintings)
• Patterns
• Borders
NatalieTimmons.com
13
Insights from the Trenches - Part I
By Joan Beiriger, Licensed Artist & Art Licensing Blogger
Full Collections vs Targeted Collections
Some artists and agents don’t believe it is necessary to create a full collection of images (borders, patterns,
etc.) and mock-ups around central images. They feel art directors will ask for them if they want them.
I do not agree for that reason but I do agree that it is a waste of time to create a full compliment of elements
in a collection if the artist or agent intends to approach manufactures that do not need these elements such
as patterns and borders. For instance, the print, greeting card, calendars, decorative flag, and jig-saw
puzzle manufacturers only need vertical, horizontal, square, and maybe round formatted images. And they
do not need mock-ups because the manufacturer can visualize what the art will look on those products. It is
different for other products like kitchen textiles and tabletop (dishes, cups, canisters, bowls, etc.). For those
products, a full complement of elements and mock-ups in the collection help to license the art.
In the last couple of years, I have not created separate patterns or borders in my collections because I am
not approaching manufacturers that need them. Although some of my art incorporates them as part of
the design and can be extracted when needed. Also I am not creating mock-ups for each
collection but only those that need them to show manufacturers what the art looks like
on products. What I am doing though is formatting all my central images as vertical,
horizontal, round, and square. I have found that I get more deals because manufacturers
are always working against deadlines and do not have to wait for me to reformat an
image because it is already done.
NatalieTimmons.com
14
Insights from the Trenches - Part 2
By Joan Beiriger, Licensed Artist & Art Licensing Blogger
End Use Determines Sell Sheet Content
A sell sheet can be used for several purposes. It can be used in an artist portfolio and on a website or sent
to a manufacturer for licensing consideration. In my opinion, what the tear sheet looks like depends on
what it is used for. When it is used in portfolios and on websites, I feel that all the elements in the collection
should be shown including mock-ups because many types of manufacturers look at it. But if it is to be sent to
manufacturers for licensing consideration, then the collection should only show elements that apply to each
particular manufacturer. For instance, to a fabric manufacturer it should include swatches of patterns in the
collection; for a decorative flag manufacturer (also has wrap around mailbox covers and door mats) it includes
vertical and horizontal formatted images; and for a tabletop manufacturer it includes all elements including
mock-ups.
And, most of all do your homework. Find out what art themes are licensable for what products. In other
words, check out manufacturer websites to see what themes they are licensing. DO NOT just slap art on
any kind of mock-up templates. For example, flowers are licensable for all kinds of products. Apples are not
popular for bedroom products, but they are great for kitchens.
NatalieTimmons.com
15
Resources
Marketing Your Art with Tearsheets
http://joanbeiriger.blogspot.com/2009/09/marketing-your-art-with-tearsheets.html
Art Code System Revisited
http://artlicensingblog.com/2010/03/art-code-system-revisited/
Getting Started in Art Licensing, 11. Tearsheets
http://kateharperblog.blogspot.com/2009/08/20-steps-to-getting-started-in-art.html
How to Accessorize Product Mockups
http://joanbeiriger.blogspot.com/2009/12/tip-how-to-accessorize-product-mockups.html
Creating Kitchen Textile Mockups
http://joanbeiriger.blogspot.com/2009/09/photoshop-tip-creating-kitchen-textile.html
Templates for Product Mockups
http://joanbeiriger.blogspot.com/2009/11/templates-for-product-mockups-2-great.html
Collection confusion – the right answer IS…
http://artlicensingblog.com/2012/10/collection-confusion/
NatalieTimmons.com
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About the eGuide Author
Natalie Eve Timmons, Artist, Designer, Marketer, Mentor
I like to think I’m setting the stage for a second career as an “Artpreneaur.” The first half of my life, painting was a hobby and I enjoyed a
very successful career in marketing communications and graphic design while raising an amazing son with my husband. A little over a year
ago, I left a full-time job to return to consulting part-time so I could seriously pursue art licensing and illustration.
I really found my happy place in art with art licensing as it marries two of my passions – painting and graphic design – to create art that
sells products. More than half my painting background is in acrylics as a decorative painter. However, my first love is watercolor, pen
and ink. I sketch and paint my art in watercolor, outline it with a Micron Pen, then scan and digitally manipulate it in Adobe Photoshop
to create designs, patterns, borders and mockups. I recently discovered the joys of digital painting and will continue to explore all the fun
it has to offer.
My inspiration comes from the beauty of nature and the sweet, loving spirit of animals. We live in the country surrounded by green
meadows, woods, and beautiful gardens. It’s not unusual to be visited by deer, porcupines, raccoons, or a stray horse. At night, in the
summertime, the frog chorus is loud and boisterous, and we can hear owls hooting and coyote mating calls outside of our window.
Although we’ve had horses, dogs, and bunnies, we like to travel more frequently these days, so we limit ourselves to two inside cats,
Smeagol and Jake, and one outside cat, Toby. When I’m not working or painting, I like to ride the countryside on my Harley Davidson Fat
Boy, travel, kayak, read and hang out with family and good friends.
Since I love sharing my passion for art licensing and helping others live their dreams, I founded the Art Licensing Group of New
Hampshire. The group comprises 12 artistic souls that are growing their art business one goal and painting at
a time. I also wrote a soon-to-be published book called A Place to Paint: A Guide to Setting Up an Art Studio for
Painters and Other Creatives.
Website: NatalieTimmons.com
LinkedIn: http://www.linkedin.com/in/natalietimmons
FaceBook: https://www.facebook.com/NatalieTimmonsDesigns
Twitter: http://twitter.com/natalietimmons
NatalieTimmons.com
17
Share this eBook
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You Can:
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How to Create a Sell Sheet for Artists eGuide

Transcription

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