Retail System Installations

Retail System
Installations
Leveraging Video Content Delivery
Enhance Shopper Experience
Blonder Tongue Laboratories, a leader in video delivery
systems for over 65 years, has the expertise you need when
planning your next retail design project. We can assist
you with your video system requirements in all stages of
development. Whether you need to deliver digital signage,
IPTV, or 4K video, make Blonder Tongue your next call.
(800) 523-6049 • www.blondertongue.com
Rev. 101615
Virtual Video Showroom
HD, Ultra HD, and 4K via QAM/RF/Coax
Blonder Tongue’s Virtual Video Showroom (VS) supports all video resolutions, from
SD to 4K/UHD, encoded in MPEG-2, MPEG-4 (H.264) and HEVC (H.265) formats. It can
distribute video over an existing RF coax network or over an IP network to a single TV
or an entire wall of TVs – there is no limit to VS scalability. The VS is ideal for all types
of retail applications that leverage video content, such as auto showrooms, bars and
restaurants, clothing stores, electronic retailers, and more.
System Solutions
Building on the company’s strengths in IP
streaming, these products offer future-proof
options to simultaneously deliver QAM signals to
digital TV sets, while also delivering IP video to
computer networks and displays. Blonder Tongue’s
system solutions accept SD, HD, UHD MPEG-2,
H.264, or H.265 content with source delivery via
satellite, internet, a private network or CDN.
Blonder Tongue’s 4K modulator takes in up to four data streams from a GigE IP input.
Sources can be computer servers, satellite, private networks, or other 4K video sources.
The modulator takes the data and modulates each program onto individual, adjacent QAM
RF channels. A single combined RF output provides the four QAM channels on one output
connector, ready to be combined with other sources in the headend.
Standard CATV distribution delivers the signals to the set-top box or 4K-ready television.
If delivering signal to non-4K ready televisions, 4K decoders can be used to convert the
signal to HDMI.
4K Modulator
GigE Input (4) IP Streams:
Satellite, Private Network,
Internet, CDN, Server
Control Computer
(4) QAM Output
Combined with Existing RF
Network
Existing Headend
• Off-Air Content Delivered via QAM/RF
• Off-Air Content Delivered via IP
4K Modulator
4K-MOD, Stock # 6540
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Quad Decoder
4K-D4, Stock # 6688
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Single Decoder
4K-D1, Stock # 6684
TV *
TV *
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HDMI
TV
The Blonder Tongue Difference
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Retail Apps
System Examples
• HD, UHD, and 4K via QAM/RF/Coax
• ALL IP Delivery in 4K
4K is one of the latest CATV buzzwords. It has a resolution of approximately four times
what the current 1080 resolution is, (1920x1080 vs 4096x2160). With this new standard,
information on each frame will require a new type of modulator.
Manufacturing in the USA enables us to produce quickly and cost-effectively
Nimble, flexible team that does it all, from R&D, to design, to finished goods
Open lines of communication with customers allow for customizing ability
Committed to staying present with existing customers by offering the best
technical and customer support
TV
HDMI
TV
* Televisions capable of decoding H.265 on QAM input do not require Decoders
Functionality
Blonder Tongue’s 4K modulator will take up to four input signals from IP video on a GigE
port. It will produce four QAM signals on a single RF output port. This signal then gets
combined with other analog and digital signals in the system for distribution to 4K set-top
boxes or compatible TV displays.
(800) 523-6049 • www.blondertongue.com
ALL IP delivery in 4K
Off-Air Content Delivered via QAM/RF
4K resolution is still very new in the television industry. So new, in fact, that not all “4K
capable” televisions can actually receive the 4K signal directly from IP video sources. In
this case, a set-top converter box is required to receive the 4K signal and convert it to
something the television can understand. HDMI is the format used to send the signal from
the set-top converter box to the TV.
TV tuners or set-top converter boxes have limitations, as they are not designed to recognize
8VSB off-air digital signals in the cable channel assignments. In order to mix off-air digital
signals with other sources, and maintain lower frequency assignments, transcoding of the
8VSB signal to QAM is necessary.
4K Virtual Showroom - All IP System
IPTV Distribution with 4K
Content and Control Information
Satellite, Private Network,
Internet, CDN, Server
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Network Switch
TV
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HDMI
HDMI
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Single Decoder
HDDM w/ 4K Option, Stock #6683-4K
Blonder Tongue’s AQT8 series of transcoders decodes digital data from the 8VSB carrier.
It then encodes the same data onto the QAM carrier. Known as pass-through transcoding,
no data manipulation is available during this process; whatever the broadcaster sends on
8VSB is carried over to the QAM signal.
The AQT8-QAM provides one RF output port with eight QAM signals on it, and combining
is done internally. There are two QAM modulators creating four adjacent QAM channels
each. The user can define the first channel of the four being output for each modulator
creating a customized channel-linup. Example: Mod. 1 creates channels 2, 3, 4, and 5; Mod.
2 creates channels 23, 24, 25, and 26.
Off-Air Content Delivered via QAM/RF
(8) Inputs:
8VSB from Off-Air Antenna
- AND/OR Clear QAM from Service
Provider
TV
HDMI
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TV
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Pass-Through QAM Output;
One Input Maps to One Output
AQT8-QAM/IP, Stock # 6281
AQT8-QAM, Stock # 6288
1 RF Output with 8 QAM Channels
(2) Blocks of 4 Adjacent Channels
CATV Distribution to Televisions
Functionality
For televisions that cannot directly receive 4K resolution IP video signals, a set-top converter
box is required to convert the signal to HDMI, a signal that the television understands.
Blonder Tongue’s HDDM (High-Definition Decoder Module), is a high-quality HD or SD
decoder that supports both
1xIP Streams 1xOff-Air/Clear QAM
MPEG-2 and H.264 video
streams. When paired with
Blonder Tongue encoders,
it can provide a valuable
end-to-end IP video delivery
solution. The HDDM supports
both IGMPv2 and IGMPv3
protocols, which allows
flexibility when configuring
your IP network.
1xHDMI 1xHD-SDI 1xComponent
(Optional)
(800) 523-6049 • www.blondertongue.com
TV
TV
TV
Functionality
Most TV tuners only accept 8VSB-format signals in the off-air frequency range, which can
be a much different frequency from the cable channel of the same number. Example: off-air
channel 14 = 473 MHz, cable channel 14 = 123 MHz. In order to mix the off-air signals and
local digital content or cable signals, transcoding from 8VSB to QAM format is required.
Then all channels can follow the cable format numbering scheme.
Digital off-air signals are sent from the broadcaster in a format known as 8VSB. The
native digital format for cable television is called QAM. In order to mix off-air signals
with cable signals or locally generated digital signals, the 8VSB signal must be converted
(transcoded) from 8VSB to QAM.
(800) 523-6049 • www.blondertongue.com
Off-Air Content Delivered via IP
Blonder Tongue’s AQT8-IP takes digital information off of the incoming 8VSB (off-air)
or QAM (cable) signals, and transcodes it into an IP format video stream. The AQT8
does this by adding specific headers or wrappers around the data blocks, so they can
travel on the IP network, and be identified at the receiver as IP video.
Off-Air Content Delivered via IP
(8) Inputs:
8VSB from Off-Air Antenna
- AND/OR Clear QAM from Service
Provider
Unlike standard cable TV systems, with amplifiers, splitters and taps, IP networks
rely on switches and routers to distribute the signals. Switches and routers must
have specific features enabled in order to properly send IP video without traffic
congestion. IGMP Snooping, IGMP Querier, and IP multi-casting must be enabled on
switches and routers in the IP network to accomplish this.
A
The AQT8-IP sends out the IP video in a multi-cast format, meaning it sends one copy
of the video out to the network, and any receiver, computer or set-top box that wants
to view that video will point to the same multi-cast IP address that the transcoder is
sending out on. Routers and switches that have the proper features enabled, will only
pass the video stream to the receivers that request it. That way, only one copy of the
video stream is on the network, and it only goes to where it is requested, drastically
cutting down on IP traffic.
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Customizable IP Output; 20 Programs Max
AQT8-IP, Stock # 6280
AQT8-QAM/IP, Stock # 6281
Pass-Through IP Output; One input Maps to One TS
AQT8-QAM, Stock # 6288
1 GigE Output with
8 IP Streams
(20 Programs MAX)
Network Switch
Computer
Functionality
IP STB
It is becoming more common for TV signals to be delivered over an IP network.
With the proliferation of network IP outlets, video signals can be delivered anywhere
on the network.
HDMI
Blonder Tongue’s AQT8-IP will take in any 8VSB (off-air) or QAM (cable) signals and
transcode them to an IP format, ready for distribution across an IP network. Then any
computer or IP set-top box can plug into any network connection on the network and
view the IP video signals.
TV
Computer
Computer
Blonder Tongue’s Sub-Contractor Service
Whether your focus is IT-based or RF-based, we
have the technical expertise to assist.
Blonder Tongue’s Technical Services Sub-contractors have the technical expertise,
the experience, and the ability to efficiently assist you in winning these bids, so you
can grow your business.
Technical Support Group Assignments:
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On-site Headend Installation
Troubleshooting & Upgrading Systems
Installing New Systems
In-house Distribution
FCC Proof of Performance Testing
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Satellite Reception & Set Up
Off-Air Reception
IPTV Networks
Cable Modem Systems
Analog & Digital TV Signals
(800) 523-6049 • www.blondertongue.com
Where We Are…
Government Facilities:
Airports:
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• Denver International Airport (Denver, CO)
• Dulles International Airport (Washington, DC)
• Baltimore/Washington International Airport
The White House
Camp David
United States Air Force Bases (Worldwide)
United States Army Bases (Worldwide)
United States Marine Corps Bases (Worldwide)
U.S. Department of State (Washington, DC)
Hospitality & Commercial Facilities:
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Hilton Hotels (Worldwide)
Marriott Hotels (Worldwide)
MGM Grand - Hotel & Casino (Las Vegas, NV)
The Palazzo - Luxury Resort Hotel & Casino (Las Vegas, NV)
Trump - Commercial & Residential Towers (New York, NY)
Venetian Resort Hotel (Macao, Hong Kong)
Peppermill Resort & Casino (Reno, NV)
Morgan Stanley - Investment Banking (New York, NY)
Goldman Sachs - Investment Banking (Tokyo)
Sports & Entertainment Stadiums:
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Coors Field - MLB Stadium of Rockies (Denver, CO)
Scottrade Center - NHL Arena (St. Louis, MO)
Oriole Park - MLB Stadium (Baltimore, MD)
NFL Headquarters of Ravens (Baltimore, MD)
Tampa Bay Times Forum - RNC 2012 (Tampa, FL)
Carnegie Hall - Concert Venue (New York, NY)
Monmouth Park Racetrack - Thoroughbred (Oceanport, NJ)
CenturyLink Field - NFL Stadium of Seahawks (Seattle, WA)
Broadcast & Movie Studios:
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Walt Disney Pictures
CNN Headquarters
Lifetime Network
Time Warner
Comcast Cable Systems
CBS TV Studios
NBC TV Studios
FOX News Studios
Educational Facilities:
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NYU (New York, NY)
Northeastern University (Boston, MA)
Drew University (Madison, NJ)
Palm Beach County School System (West Palm, FL)
Specialty Facilities & Markets:
• Schlumberger - Oil Tankers and Drilling Platforms
• Platinum Yachts FZCO - Luxury Yachts (United Arab Emirates)
• Aramco Oil - Residential Camps (Saudi Arabia)
• Francesco Baglietto & Figlio - Marine Supplier (Italy)
Connect with
Blonder Tongue
©2015 Blonder Tongue Laboratories, Inc. All rights reserved.