Digital Retail Brochure v3.2

JCDecau
Digital Retail Brochure
Shoppers
per year
Screens
2m
Shoppers
per cycle
Locations
National
Coverage
JCDecaux iVision Wave
• 70” Screen
• Superb picture quality
• Best available LCD technology on the market
Version 3.2
•Automatic brightness level adjustment according
to ambient light
• Stylish, contemporary, minimalist design
JCDecaux Digital Retail
Locations
ST. STEPHENS GREEN, DUBLIN
SCOTCH HALL, DROGHEDA
FRASCATI, DUBLIN
EYRE SQUARE, GALWAY
WHITEWATER, NEWBRIDGE
DOUGLAS VILLAGE, CORK
MACDONAGH JUNCTION, KILKENNY
JERVIS, DUBLIN
Republic of Ireland locations now available*
1.
Stephen’s Green, Dublin - Footfall of 369,000 per cycle
2.
Frascati, Dublin - Footfall of 150,000 per cycle
3.
Eyre Square, Galway - Footfall of 223,000 per cycle
4.
MacDonagh Junction, Kilkenny - Footfall of 300,000 per cycle
5.
Scotch Hall, Drogheda, Louth - Footfall of 154,000 per cycle
6.
Douglas Village, Cork - Footfall of 138,000 per cycle
7.
Jervis, Dublin - Footfall of 500,000 per cycle
8.
Whitewater, Newbridge, Kildare - Footfall of 196,000 per cycle
*more locations to follow in 2015
Visit www.jcdecaux.ie for more information
JCDecaux Digital Retail
Technical Specifications
Dynamic Content (recommended)
Static Content
Format:
QuickTime, MOV, MP4
JPEG, PNG, GIF**
Size:
1920 x 1080 pixels
1920 x 1080 pixels
Orientation:
Portrait
Portrait
Slot Length:
10 seconds*
10 seconds
Loop Length:
60 seconds
60 seconds
File Size:
max 100MB
max 10MB
Encoding:
H264
N/A
Frame Rate:
25 fps
N/A
Data Rate:
max 24 mbits/second
N/A
Visible Surface:
871mm (w) x 1549mm (h)
871mm (w) x 1549mm (h)
Screen Aspect Ratio:
16:9
16:9
Colour Model:
RGB
RGB
Resolution:
150dpi
150dpi
* 2 second hold on the end frame is recommended
** Animated GIFs are not supported
Content Creation:
•Pre-supplied creative is scheduled onto
the network before campaign launch.
Additional scheduling after launch may
incur extra scheduling costs.
•Intelligent dynamic campaigns (e.g.: day
part/reactive copy) may incur additional
fees, net of media, to accommodate prelaunch testing and network optimisation.
Please contact us for more information.
•All content must conform to current
statutory controls and industry (OMA/ASAI)
codes. Prohibitions may apply within the
retail environment.
JCDecaux Digital
•Content must be created in portrait format
and rotated -90° before submission.
-90°
JCDecau
JCDecaux Digital Retail
Technical Specifications
Content Submission:
File naming: Campaign_iVision_in-charge date (YYMMDD)
e.g.: JCDecaux_iVision_150125
Use ONLY letters and numbers with NO spacing.
Final copy must be submitted 5 working days prior to the campaign start date.
Send files to: [email protected] (files up to 10MB in size).
We accept larger files via WeTransfer, Hightail, Dropbox and other cloud
services. Please contact [email protected] to confirm submissions.
Guidelines:
• Videos must be created in ‘full screen’ with no surrounding black border
•Please contact JCDecaux before commencing the creative process to
ensure proposed creative content can be facilitated
• Audio is not supported
• Use of existing tv or print copy is not recommended
• Simple, controlled animation increases visual impact
• Sudden or frequent transitions should be avoided
• Bright colours are the most alluring
•Colours with low luminosity and high saturation are the most
stimulating and attract attention
Ratecard
10secs
The ratecard cost of one
10 second display per minute is €655
for one cycle on one screen.
10secs
10secs
10secs
• 36 screens available
• 6 x 10 second ads per screen per minute
10secs
10secs
•5 or 6 displays per screen commercially available
(depending on location)
For further information contact [email protected] / 00 353 (0) 1 295 8170