High Accuracy Option Trading Prime Trade
Transcription
High Accuracy Option Trading Prime Trade
Guaranteed Real Optioneering Winners! Copyright 2015 by Legacy Publishing LLC. All Rights Reserved. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without the permission of the copyright owner is unlawful. Information within this publication contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, goals, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance are not statements of historical fact and may be "forward looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Investing involves the risk of loss as well as the possibility of profit. All investments involve risk, and all investment decisions of an individual remain the responsibility of that individual. Option and stock investing involves risk and is not suitable for all investors. Past performance does not guarantee future results. No statement in this book should be construed as a recommendation to buy or sell a security. The author and publisher of this book cannot guarantee that the strategies outlined in this book will be profitable and will not be held liable for any possible trading losses related to these strategies. 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If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Use of the material within this publication constitutes your acceptance of these terms. HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM. ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADING PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS 2 High Accuracy Option Trading Strategy Your Path to Success! Welcome to the exciting world of High Accuracy Option Trading! In this Manual the Hughes Optioneering™ Team will explore in detail our High Accuracy Option Trading Strategy. This Strategy is one of the most highly profitable but lowest risk option strategies the Team has encountered in their 60 years of combined trading experience. The Team has been trading the High Accuracy Strategy successfully for many years in every type of market condition. This Strategy is particularly successful during choppy or non-trending markets which occur over the vast majority of time. The High Accuracy Strategy was also very profitable during the severe 2001 and 2008 bear markets when the Strategy profited from bearish option trades. $1.7 Million in Actual Profits with No Losing Trades Copies of brokerage account statements presented in this Manual show that the Hughes Optioneering™ Team currently has over $1.7 million in actual profits using the High Accuracy Strategy with no losing trades! The Hughes Optioneering™ Team utilizes a simple 3-Step trend following system called Prime Trade Select to discover options with the best profit potential. In this Manual you will learn this easy 3-Step Selection Process which utilizes indicators readily available on financial websites. It only takes a few minutes to determine if a stock or ETF qualifies as a Prime Trade Select ‘Buy’. No Experience Needed The Hughes Optioneering™ Team has taught thousands of people from all walks of life and backgrounds with no investing experience to trade the Optioneering™ strategies. The Team has found that just about anybody can learn the Optioneering™ trading strategies as long as they understand the basics of options trading. And if you don’t understand options, then no problem . . . We have the resources to teach you what you need to know. The Team wrote a Report titled “A Practical Guide to Understanding Options” which is designed as a “refresher” course for options veterans . . . and an essential guide if you are new to options trading. This guidebook is short and simple . . . teaching you only what you need to know about options and none of the complicated theories you don’t need. It gives you the practical, real-world knowledge required in order to successfully trade options. You don’t need to know complicated math or formulas like you have probably been led to believe. You just need to know the simple mechanics of buying and selling options. And this guide breaks options trading down to the bare essentials you need. It even includes quizzes to make sure you understand each topic. 3 Starting Small Another advantage of the High Accuracy Option Strategy is that you can start small. We will see later in this Manual that trading a portfolio of 12 options using the High Accuracy Strategy requires less than a $2,000 trading account. Also, options can be traded in most retirement accounts just as the Optioneering™ Team does in their retirement accounts. The recent trade examples presented in this Manual are bullish call option trades but as mentioned previously Prime Trade Select works just as well in bear markets when the system generates ‘Sell’ signals to take bearish put option trades. $7.2 Million in Actual Ptofits Prime Trade Select has a long history of profitability generating more than $7.2 million in actual documented profits over the past 8 years during which we experienced the worst bear market since the Great Depression. Copies of our brokerage account statements showing this $7.2 million in profits is presented in the Appendix. Trade Management Once a call option (or put option) is selected for purchase using Prime Trade Select, we then use three simple Trade Management rules to cut losses, protect profits and reduce risk. Smart trade management is an essential part of successful option trading and gives you the discipline needed to consistently and methodically profit from the option markets in any type of market condition. High Accuracy Option Trading Combining Prime Trade Select with our 3 Trade Management rules has resulted in high accuracy option trading. Our personal trading account option portfolios currently have $1.7 million in profits with no losing trades and an average return of 223.5%. Our advisory service Option Portfolio currently has $397,958 in live trading profits with no losing trades and an average return of 497.6%. Our personal and advisory service option portfolios combined currently have 34 winning trades and no losing trades using the High Accuracy Option Strategy you are about to learn. Winning Trade Dilemma As you can see from these profit results, our High Accuracy Option Strategy has produced a lot of profitable call option trades. This poses a dilemma . . . do you hold a winning call option trade for further upside profit potential or do you take profits in case the underlying stock declines in price with the possibility of a profitable option trade turning into a loss? We know from experience that it is very difficult to watch a winning trade develop into a losing trade. This is very hard on your psyche as a trader and can help you lose confidence in your ability to be a successful trader. 4 Unlimited Profit Potential + Limited Risk = Path to Success Fortunately, we have found a way to avoid this dilemma by purchasing ‘insurance’ on your profitable call option trade. Put options profit as the price of the underlying stock declines. If you have a winning call option trade, purchasing a put option can help ‘insure’ you against loss of your call option investment in the event the underlying stock declines in price. At the same time, purchasing a put option does not limit the upside profit potential of your call option if the underlying stock continues to increase in price. An unlimited profit potential with limited downside risk is the path to successful option trading. Our Trade Management Rule #2 utilizes the ‘30% Rule for Protecting Profits’. This rule calls for us to protect a call option profit by purchasing a put option whenever our call option has a 30% or higher open trade profit. Transforms Option Trading As you will learn shortly, purchasing this put option insurance can even GUARANTEE that your trade will be successful! Purchasing put option insurance transforms option investing from one of the riskiest investments in the investment universe to one of the lowest risk investments. Once you buy the put option protection for your call option investment, you can forget about your option trade! No need to monitor the markets or world events. Bad earnings reports don’t matter. A severe selloff in the markets actually produces more profits with this strategy. You can place the trade and take a vacation! This strategy is particularly successful during volatile or choppy markets. Because there is a long position (call option) which profits as the underlying stock moves up in price and a short position (put option) which profits as the underlying stock moves down in price we call this a ‘Market Neutral’ Spread Strategy. There are plenty of new profit opportunities available every day with the Optioneering™ Market Neutral Strategy. The Strategy is easy to implement and does require you to monitor the markets. Optioneering™ Market Neutral Strategy Implementing a Market Neutral Strategy Trade ● Buy a call option ● Buy a put option 5 Real People . . . Real trades . . . Real Profits The Hughes Optioneering™ Team “practices what they preach”. The Team is in the trenches every trading day successfully profiting from every type of market condition from severe bear markets to highly volatile, non-trending type markets. Team members Ryan and Chuck Hughes were awarded a total of 12 World Trading Championship trophies including seven first-place, four second-place and one thirdplace finish. The World Trading Championship is a highly competitive, real money trading contest in which competitors from around the globe display their trading skills trading real money. All profit results are audited by CPAs before being posted on the sponsor’s website. 339.8% Real Time Return Last Year Despite the difficult market conditions last year, Chuck had a 339.8% real time return trading the Optioneering™ strategies with a second-place finish in the trading contest. Chuck has more first place finishes in the trading contest than any other trader in the history of the competition. We are showing you these real time profit results to build your confidence in the Optioneering™ strategies. Because they really do work... and there is no reason they can’t work for you as well. We are showing you actual profit results so you can feel comfortable and confident that you are learning from someone who knows what they’re talking about! We will next explore the Prime Trade Select process for finding option trades with a high probability of success. 6 High Accuracy Option Trading Part 1 Prime Trade Select Prime Trade Select is Part 1 of our High Accuracy Option Trading Strategy. Prime Trade Select has a long history of selecting options with the best profit potential and has three simple steps listed below. Once you get experience with the process it should only take a few minutes to determine if a stock is on a ‘Buy’ or a ‘Sell’ signal. STEP 1: Determine the price trend of stock using the 50/100-Day EMA System STEP 2: Select a low risk entry point using the Keltner Channels STEP 3: Use the ‘1% rule’ to Select an Option Strike Price with a high probability of success Keep It Simple Contrary to what you may have learned, option trading does not have to be complicated. Our mantra is to keep it simple. Options are ‘derivatives’ that derive their value from the price of the underlying stock. ● Call options profit as the underlying stock moves up in price ● Put options profit as the underlying stock moves down in price A lot has been published about option strategies that invest in options based on whether an option is under-valued or over-valued according to the Black-Scholes Pricing Model. These option strategies are very complex and require high-level mathematical calculations to compute an option’s Alpha, Beta, Delta, Gamma or Theta. We never understood the logic of investing in an option because it was slightly under valued at the time of purchase. Under-valued options can become more under-valued. The price movement of the underlying stock determines an option’s value and the resulting profit/loss for an option trade. When you purchase a call option, your profits are determined by the price movement of the underlying stock. If we can select a stock moving up in price, purchasing a call option on that stock can produce enormous profits and will allow us to harness the leverage provided from option investing. 7 High Accuracy Option Trading Prime Trade Select Step 1 Step 1: Determine the Price Trend “What goes up must come down spinning wheel got to go around.” - Blood, Sweat and Tears What really makes stock prices go up or down? Is it really as simple as what goes up must come down and vice versa? How do I select stocks with the best profit potential? Stock prices are constantly fluctuating and many times there seems to be no ‘rhyme or reason’ to this constant price fluctuation. The air waves and the Internet are flooded with analysts and experts who try to predict the future price moves for stocks. Often they have no real answers to our same questions and are just as baffled by why a stock is going up or going down. Where does that leave us? Let’s face it; to the average investor the stock market can seem complicated and confusing. Stocks can go up or down for no apparent reason. Apple reports great earnings but the stock plummets. The price of oil drops and the inflation report is tame but the major stock market indexes dive. Pfizer reports terrible earnings but the stock rallies. With the spinning wheel, going round and round, the ups and downs of the markets can leave anyone’s head going round and round. When it comes right down to it, the reason why stock prices are going up or down seems to be anybody’s guess. You might as well try to read tea leafs. Highly paid analysts would have us believe that a company’s earnings outlook drive stock prices. Yet how many times have you seen the stock of companies with good earnings plummet while those with terrible earnings soar? Just like bad things happen to good people, big stock declines can happen to good companies. It is a fact of life with no true explanation. But none of that matters for one simple reason. At the end of the day, if there are more buy orders for a stock than sell orders then the price of the stock will go up. And if there are more sell orders for a stock than buy orders, then the price of the stock will go down. It’s just that simple. Everything else is just noise. Everything else does not matter. To make real money in the stock or option markets you don’t need to know why a stock price rises or falls, you just need to know two things: when to buy and when to sell. If you can quantitatively measure the buying and selling pressure of a stock then you will know in advance whether the price of a stock is likely to go up or down. And you will then know if you should take a bullish or bearish option position. In other words, if you get a reading on the buying pressure and selling pressure for a stock you can successfully assess whether a stock is likely to go up or go down in price. 8 There are numerous ways to measure the buying and selling pressure of a stock. I want to teach you several methods. That way you can use all the methods or just work with the methods you are most comfortable. Remember comfort and ease are what we are aim for! Successful option trading can be reduced to two simple rules: 1) Buy call options on a stock if the buying pressure exceeds the selling pressure 2) Buy put options on a stock if the selling pressure exceeds the buying pressure The best way to measure buying and selling pressure is to track the daily price movement of a stock. If the daily price of a stock is increasing then the buying pressure is exceeding selling pressure and the stock is a ‘buy’. If the daily price of a stock is decreasing then the selling pressure is exceeding buying pressure and the stock is on a ‘sell’ signal. One of the most important rules we learned as novice investors was; you want to purchase a stock or call option only if the buying pressure exceeds selling pressure as indicated by the price of the stock trending up. Trying to profit by investing in a stock with a price that is trending down is very difficult as it requires that you correctly predict when the price of the stock will ‘bottom out’ and resume a price up trend so that your stock or call option purchase can be profitable. Buying a stock because it is cheap and then trying to predict when a stock’s price will bottom out can be nearly impossible to forecast correctly on a regular basis. This ‘crystal ball’ type of approach can leave the investor in a vulnerable position. A safer approach would be to wait until a stock’s price is in an uptrend before investing. A stock’s price movement reflects all of the known information about a company so let the price movement of the stock tell you when you should buy and sell! One of the most effective ways to measure buying and selling pressure is to look at the daily price movement of a stock. There are numerous methods for tracking the daily price movement. I want to teach you one of my favorite and most effective ways. It is using a price chart. Price charts are a great way to get a visual look at the daily price changes and the price trend of a stock. It is the price trend that will determine if the stock is on a ‘buy’ or ‘sell’ signal and whether a bullish or bearish option trade should be taken. 9 For example, if the daily price trend of a stock is increasing then the buying pressure is exceeding selling pressure and a bullish option position should be initiated. If the daily price trend of a stock is decreasing then the selling pressure is exceeding buying pressure and a bearish option position should be initiated. Let’s take a closer look at price charts and how this tool will lead us to the path of success. Daily Price Trend of a Stock Is Increasing = Bullish Option Position Daily Price Trend of a Stock Is Deceasing = Bearish Option Position Using Price Charts Price charts are a great tool that helps us determine a stock’s price trend. The daily price chart below displays the daily price movement for Apple stock over the past month. The horizontal axis at the bottom of the chart references the time period of the chart which is one month in this example from March 8th through April 8th. The vertical axis on the right side of the chart represents the price of Apple stock and in this example ranges from 218 to 242. The vertical bars display the daily price movement of the stock. Each vertical bar has a horizontal line which represents the stock’s closing price for the day. On March 22nd the daily bar shows that Apple stock traded in a range from about 220 to 226 (circled). The closing price on March 22nd which is represented by the horizontal bar was about 225. Note: The price charts of Apple were downloaded prior to Apple’s 7 for 1 stock split so price chart examples are not split adjusted. Daily Price Movement 10 Determining the Price Trend As noted previously we only want to buy a stock or call option if the buying pressure is exceeding the selling pressure as indicated by the price of the stock trending up. The best time to buy a stock is after the stock is already in a price up trend. We want to avoid stocks that are in a price down trend. Daily price charts like the one just presented for Apple allow us to instantly see the price trend of a stock. We like to take this visual look at a stock’s price movement one step further and actually measure the price movement. The easiest and simplest way to measure price movement is to use what are called ‘moving average lines’. Next, we are going to take a look at when to buy and when to sell. This concept always reminds me of an old Kenny Rogers song: You got to know when to hold 'em, know when to fold 'em - Know when to walk away, know when to run. Yes, with stocks you need to know when a stock is on a ‘buy’ signal or ‘sell’ signal. You are about to learn indicators that can quantitatively measure if a stock is moving up in price or moving down in price. These indicators let us know in advance the most likely future price movement of a stock. We will then know if we want to establish a bullish or bearish option trade for a stock. 11 Determining the Most Likely Future Price Movement Moving Average lines are a great trading tool that allows us to know in advance the most likely future price movement for a stock. I know the term Moving Average line may seem complicated but a Moving Average line is simply the average closing price of a stock over a specified time period. For example, the 50-Day Moving Average line represents the average closing price of a stock over the past 50 days. Many times the real price trend of a stock can be obscured by the daily price fluctuations. The daily price chart below for Apple stock covers the 3 month period of November, December and January. As we learned in the previous price chart example for Apple, the vertical bars display the daily price movement of the stock. This price chart shows a rally for Apple stock until mid-November and then a price decline into mid-December. This price decline is followed by another rally into the beginning of January followed by another price decline in January. Despite the daily price fluctuations the stock price was little changed over the 3 month period. Three Month Price Action Shows No Clear Trend Daily Price Movement 12 Let’s take another look at a price chart for Apple stock that covers a longer time period but includes the November, December and January period just mentioned. This price chart also includes the 100-Day Exponential Moving Average (EMA) line for Apple stock. We prefer to use Exponential Moving Averages over Simple Moving Averages as we have found Exponential Moving Averages to be more accurate in determining the price trend. Exponential Moving Averages give more weighting to recent price movements than Simple Moving Averages which give every day an equal weighting. 100-Day EMA Line is Sloping Up Clearly Indicating a Price Up Trend Daily Price Movement 100-Day EMA Line Trending Up The 100-Day Exponential Moving Average (EMA) line is sloping up clearly indicating Apple stock is in a price up trend. Moving average lines give us an instant visual reference of the current price trend of a stock. 1) If the moving average line is sloping up, the stock is in a price up trend and buying pressure is exceeding selling pressure. Bullish option trades for the stock should be established. 2) If the moving average line is sloping down, the stock is in a price down trend and selling pressure is exceeding buying pressure. Bearish option trades for the stock should be established. It is that simple! Moving averages tell us if a stock is on a ‘buy’ signal or ‘sell’ signal instead of trying to predict the future price movement of a stock. You can easily and quickly obtain moving average lines from numerous websites which will be covered shortly. 13 Buy and Sell Signals One of the easiest ways to clarify whether a stock is a ‘buy’ or a ‘sell’ is to look at the shorter term 50-Day Exponential Moving Average (EMA) line in relation to the longer term 100-Day Exponential Moving Average (EMA) line. If the shorter term 50-Day EMA line is above the longer term 100-Day EMA line it indicates the price momentum for the stock is to the upside which confirms the price up trend. We should initiate bullish option trades for the stock. If the shorter term 50-Day EMA line is below the longer term 100-Day EMA line it indicates the price momentum for the stock is to the downside which confirms the price down trend. We should initiate bearish option trades for the stock. 50-Day EMA Line Above 100-Day EMA = Price Up Trend = Buy 50-Day EMA Line Below 100-Day EMA = Price Down Trend = Sell Buying and Selling Pressure When the shorter term 50-Day EMA line is above the longer term 100-Day EMA line it is an indication that the buying pressure for a stock is exceeding the selling pressure. And the most likely future price movement of the stock is up. The stock is on a ‘buy’ signal. When the shorter term 50-Day EMA line is below the longer term 100-Day EMA line it is an indication that the selling pressure for a stock is exceeding the buying pressure. And the most likely future price movement of the stock is down. The stock is on a ‘sell’ signal. 50-Day EMA Line Above 100-Day EMA = Buying Pressure Exceeding Selling Pressure 50-Day EMA Line Below 100-Day EMA = Selling Pressure Exceeding Buying Pressure 14 ‘Buy’ Signal Example Let’s look at an example of a ‘buy’ signal. The Apple stock daily price chart below displays the 50-Day EMA line and the 100-Day EMA line. The moving average lines indicate that Apple stock entered a price ‘up’ trend in April (circled) as the 50-Day EMA crossed above the 100-Day EMA line. When the 50-Day EMA crossed above the 100-Day EMA it was a good indication that buying pressure was exceeding selling pressure and you want to take bullish option trades for Apple. As long as the 50-Day EMA line remains above the 100-Day EMA line Apple stock remains a ‘buy’ and bullish option trades should be maintained. In this example the Apple 50-Day EMA line crossed above the 100-Day EMA line in April. We have been purchasing Apple stock and call options after the April buy signal as long as the 50-Day EMA line remains above the 100-Day EMA. Apple stock remains in a price ‘up’ trend as the 50-Day EMA line remains above the 100-Day EMA line indicating that buying pressure continues to exceed selling pressure. Monitoring the 50-Day and 100-Day EMA lines is an easy and effective way to determine the current price trend which tells us if we should be taking bullish or bearish option trades for Apple stock. If the 50-Day EMA crosses below the 100-Day EMA it would indicate a reversal to a price ‘down’ trend as the selling pressure is now exceeding the buying pressure. You should take bearish option trades for the stock when this occurs. We will look at an example of a sell signal next. 50-Day EMA line Above 100-Day EMA line = Buy 50-Day EMA Line 100-Day EMA Line Buy 50-Day EMA Crosses Above 100-Day EMA = Buy 15 ‘Sell’ Signal Example Let’s look at an example of a ‘sell’ signal. The daily price chart below shows the daily price movement and the 50-Day and 100-Day EMA lines for Merck stock. This chart reveals that in February the Merck 50-Day EMA line crossed below the 100-Day EMA line (circled) resulting in an EMA System ‘sell’ signal for Merck stock. When the 50-Day EMA crossed below the 100-Day EMA it was a good indication that selling pressure was exceeding buying pressure and you want to establish bearish option positions for Merck stock. You want to hold on to the bearish option positions for Merck while the price trend is ‘down’ and at this point the length and severity of the price decline is still unknown. As long as the 50-Day EMA line remains below the 100-Day EMA line Merck stock remains a ‘sell’. Merck does not qualify as a buy until the 50-Day EMA line crosses above the 100-Day EMA line. Monitoring the 50-Day and 100-Day EMA lines is an easy and effective way to determine the current price trend which tells us if we should be establishing bullish or bearish option positions for Merck stock. 50-Day EMA Below 100-Day EMA = Sell 50-Day EMA Crosses Below 100-Day EMA Indicating a Price Down Trend Sell 100-Day EMA 50-Day EMA The 50/100-Day EMA trend following system is your road map to investing success. Trend following is a powerful, systematic approach that allows us to profit from the powerful profit opportunities available from trading options. 16 Historical Results of EMA System The 50/100-Day EMA System is a rule based system with clearly defined ‘buy’ and ‘sell’ rules. This enabled us to do historical testing with the help of the Omega Research Trade Station program using the 50/100-Day EMA Cross Over System just presented. Historical profit results are based on buying a stock when its 50-Day EMA line crosses above the 100-Day EMA and selling a stock when its 50-Day EMA line crosses below the 100-Day EMA. The profit/loss for each trade is calculated and a cumulative total is maintained for each testing period. The EMA System is universal in nature and has been profitable for short term investing across a wide range of markets including: stocks, options, indexes, closedend funds, zero coupon bonds, mutual funds, index funds and sector funds. The fact that the system is profitable in virtually every type of market confirms its credibility as a viable, robust approach to trading the financial markets. Included on the following page are profit results for a well-diversified sampling of both growth and value stocks that represent a broad cross section of 26 different industry groups. This sampling includes small, mid and large cap stocks. Historical profit results were generated over a recent twenty four year period. Profitable with Low Risk Keep in mind that four bear markets occurred during this period. Results are based on trading one hundred shares of stock for each ‘buy’ signal and do not include commissions. Let’s review the tests conducted using the first stock tested Aetna Health Care (AET). The first time Aetna’s 50-Day EMA crossed above the 100-Day EMA during the test period one hundred shares of Aetna were purchased at 10.18. The profit/loss for each AET trade was calculated by the Trade Station software and the profits totaled $5,376 over the test period based on trading 100 shares for each buy signal. This $5,376 profit represents a 528% return on the initial investment of $1,018. The software divides the total profits by the total losses to calculate the Reward to Risk Ratio. Aetna had a Reward to Risk Ratio of 3.9 as there were 3.9 dollars of profit for each 1 dollar of loss. There were 10 losing trades over the 24-year period and the average losing trade incurred a -$120 loss. 17 24-Years of Historical Results Stock Profit on 100 Shares $5,376 Profit Adobe Systems $5,679 4.4 Altria $4,602 Analog Devices Aetna Factor Shares $1018 % Return on Initial Cost Avg Loss 528% -120 $5 126200% -173 3.2 $220 2092% -180 $3,559 2.0 $92 3868% -251 Applied Materials $2,419 3.0 $3 96760% -70 Auto Data Process $2,878 3.5 $182 1581% -98 Bunge $3,282 100.0 $1,585 207% 0 Centex $3,810 4.3 $216 1764% -143 Cisco Systems $5,474 10.1 $8 68425% -100 Corning $6,153 12.4 $178 3457% -54 CVS Drug $4,237 2.7 $505 839% -250 Eaton Vance $1,682 6.7 $10 16820% -27 eBay $2,453 3.7 $120 2044% -156 EMC Corp $7,257 80.0 $5 145140% -18 Franklin Resources $5,264 3.2 $5 112000% -18 General Electric $3,675 5.2 $130 2827% -97 Golden West Fin’l $3,700 4.4 $40 9250% -78 Home Depot $4,092 4.0 $4 102300% -174 Illinois Tool Works $5,924 4.8 $176 3366% -225 Intel $2,845 3.5 $39 7295% -71 Johnson & Johnson $4,877 4.5 $227 2148% -181 KB Homes $6,654 3.4 $840 792% -202 Legg Mason $4,212 7.1 $187 2252% -78 Microsoft $2,651 2.8 $10 26510% -108 M&T Bank $6,445 5.5 $37 17419% -95 NVR Inc $50,070 5.0 $1,080 4636% -1050 PMC Sierra $15,603 41.5 $225 6935% -48 Procter & Gamble $3,096 3.1 $223 1388% -108 Sun Microsystems $3,342 7.5 $25 13368% -26 Texas Instruments $4,227 3.7 $184 2297% -111 Taro Pharma $4,551 4.7 $87 5231% -113 Unitedhealth $7,627 9.5 $32 23834% -91 Water Corp $4,898 4.5 $375 1306% -471 Yahoo! $7,964 63.0 $132 6033% -129 $210,578 12.7 $8,204 2,567% -150 Totals / Averages 3.9 Initial Cost 100 18 Average Yearly Return of 107% The total initial investment required to buy 100 shares of each of the 34 stocks over the test period was $8,204. This $8,204 initial investment produced a total of $210,578 in profits over the test period which equates to a 2,567% return. The average yearly return was 107% which would enable us to double our initial investment every year on average. This average 107% annual return was achieved without the use of leverage or margin. Trading options instead of stock would have resulted in a much higher rate of return over the test period as options provide leverage. The historical results demonstrate that the EMA System has the ability to produce handsome short term profits with very low risk. Of the trades that were losing trades, the average loss over the twenty four year period was $150 and when compared to the total profits of $210,578 demonstrates the ability of the system to keep losses to a minimum. The average Reward to Risk ratio was a very healthy 12.7 with over 12 dollars of profit for each 1 dollar of loss again demonstrating a very favorable riskadjusted return. The preceding investing results demonstrate the importance of ‘investing with the trend’. The 50/100-Day EMA System allows us to know in advance the most likely future price movement of a stock and reduces the entry and exit timing risk associated with short term investing. It is a versatile, effective method for profiting in any type of market and can quickly identify stocks on a ‘buy’ or ‘sell’ signal. This allows us to profit from trading options by taking bullish option trades for a stock on a 50/100-Day EMA System ‘buy’ signal and taking bearish trades for a stock on a 50/100-Day EMA System ‘sell’ signal. Equally important is the ability of the system to avoid large losses which can quickly ruin an investment plan. The system keeps losses to a minimum and almost always exits a trade before a big loss occurs. Following a discipline that keeps losses to a minimum is one of the most important characteristics of a successful trading program. Keep in mind that the worst bear market since 1932 occurred during this test period. 19 The 50-Day and 100 Day-EMA Lines Are the ‘Key’ to Developing a Profitable Strategy The stock market is in a constant state of flux. The constant up and down price movement of a stock makes it difficult at times to see the real price trend of a stock. That is why it is important for a trader to become comfortable with the 50/100-Day EMA lines. The position of the 50-Day EMA in relation to the 100-Day EMA gives us a quick and accurate indication of a stock’s current price trend. If the stock is in a price up trend bullish option trades should be initiated. And if the stock is in a price down trend bearish option trades should be initiated. In order to be a successful option investor we do not have to know what an analyst’s rating is for a stock or the current earnings projection. All of that information is already reflected in a stock’s price movement which can be quantitatively measured by the 50/100-Day EMA lines. This simple but effective trend following system is mechanical in nature and instantly tells you if you should be taking a bullish or bearish option position. We prefer mechanical systems as they take the emotion out of trading. There is no judgment or interpretation involved. You don’t have to rely on trying to predict future price movement. Follow the Price Trend Instead of Trying to Predict It “Prediction is very difficult, especially if it’s about the future.” - Nils Bohr The 50/100-Day EMA System allows us to ‘invest with the trend’ instead of trying to predict the price direction of a stock. The historical studies presented demonstrate that price trends tend to continue in the same direction and can continue on longer than one may initially expect. Our investing experience confirms that the 50/100-Day EMA System allows us to know in advance the most likely future price movement of a stock and whether we should be initiating bullish or bearish option trades. 20 Downloading the 50/100-Day EMA Lines The 50/100-Day EMA Lines can be easily downloaded from www.StockCharts.com. On the home page type in the stock symbol and click “Go”. In this example I typed in the symbol for Apple stock AAPL. Once you click “Go” the default chart for Apple will appear. Below the default chart for Apple select “Daily” under Periods and “1 Year” under Range. Under Overlays select “Exp Mov. Avg” and Under Parameters select “50”. Then select “Exp Mov. Avg” on the second row and Under Parameters select “100”. Click “Update” and the Apple price chart with the 50/100-Day EMA Lines will be displayed (see price chart on the following page). 21 Apple One Year Price Chart with 50/100-Day EMA Lines 22 Surviving the Financial Armageddon By John Weston There are times in your life that you will never forget. Dates that you know exactly where you were and what you were doing. In our family we have this thing about remembering where you were on significant events in history. My Grandfather would always say that he was out looking for his kids the day Pearl Harbor was attacked. My Dad was collecting glass bottles for money on the beach the day that the stock market crashed in 1929. My Mom was home watching TV the day President Kennedy was assassinated. I was at the office during the terrorist attack on September 11th. I remember sitting there watching the TV with utter disbelief and terror. Unfortunately, I now have another unpleasant day to remember. I am thankful that no one has injured or killed. But the loss of people’s dreams and financial security became palpable. That day would be September 15, 2008. This day will go down in history as the beginning of the worst financial crisis in the United States since the Great Depression. Due to the Lehman Brothers and Fannie Mae bankruptcy, the Merrill Lynch buyout and the AIG insurance company insolvency, today could be considered one of the worst global financial storms in history. Some call it a ‘Financial Armageddon’. Over thirty trillion dollars of highly leveraged mortgage securities that went bad have caused a financial meltdown that has frozen global credit. The day of September 15, 2008 started out no different than most. I was cruising into my desk that morning nursing my second cup of coffee, entertaining thoughts of when the market volatility is going to give us a decisive trend. Well, be careful what you wish for . . . the market was about to show us and the rest of the world a very decisive trend. The market began a precipitous sell off. Of course, the Hughes Optioneering Team was already on top of it . . . in the early AM hours they knew the Asian markets were selling off. They had a feeling already that things were going south and the ride was going to be a rough one. Fortunately, the Optioneering EMA Trend System had already positioned us on the right side of the trend in the global currency, commodity and equity markets. In Chuck Hughes’ August blog he recommended that readers take short positions in the global markets just as he had done over the summer. The EMA Trend System issued ‘go short’ signals for most foreign currencies, commodities and equity markets in the June – July time frame. By the end of the day the Dow Jones Industrial Average had lost over 500 points in ONE DAY! But the Optioneering Team option trading accounts had a positive return for the day. The copy of the brokerage account Profit/Loss Report that follows shows $14,987.22 in closed trade profits on September 15th and the Team’s open trades had a 14.5% return for the day. The Team’s other three global ETF trading accounts had similar returns. The Hughes Optioneering Team locked in solid profits today and also created option spread trades that increase the profit potential of existing option trades and help preserve profits. Protecting profits is a very important requirement for profitable trading during volatile markets. 23 14.5% Return in One Day While Dow Dropped 504 Points Sept 15th Closed Trades Open Trade Profit 24 High Accuracy Option Trading Prime Trade Select Step 2 Step 2: Selecting a Low Risk Entry Point Now that we know how to determine a price trend, the next step for the Prime Trade Select process is timing our entry point for entering bullish and bearish option trades. We will look at selecting a buy point for bullish trades first. One of the simplest but most effective entry timing indicators are the Keltner Channels which can quickly and easily be downloaded from investing websites such as www.StockCharts.com. Steps for down loading the Keltner Channels follow. The Keltner Channels function as an overbought/oversold indicator that can help us select a buy point for stocks and call options that are on a EMA System ‘buy’ signal. Overbought is a term used to describe a stock that has been increasing in price over a period of weeks or months with very few price pullbacks. Oversold is a term used to describe a stock that has been decreasing in price over a period of weeks or months with very few prices increases. Stocks in a price up trend do not advance in a straight line. There are always price corrections or retrenchments along the way. Like the tide there is an ebb and flow in the price movements in stocks. This is the natural order of the markets . . . stocks advance and then the price declines inevitably as profit taking occurs. Stocks can remain in an overall price up trend as these price declines occur as long as the price decline is not severe enough to cause the 50-Day EMA line to cross below the 100-Day EMA line which signals a trend reversal from a price up trend to a price down trend. When this occurs a stock should be sold. The Keltner Channels are a valuable timing tool as the channels can help us prevent buying stocks when they are in an overbought condition. When stocks become overbought they are vulnerable to profit taking and minor price declines within the context of remaining in a price up trend. The Keltner Channels can help us avoid buying stocks when they become overbought and instead buy stocks and call options when they become oversold. When you avoid buying stocks that are overbought and instead buy stocks when they are oversold (but still in a price up trend) you greatly increase your odds of selecting a profitable trade. 25 Let’s take a look at an example of the Keltner Channels and how they can help us select our entry point. The price chart below displays the daily price movement for Apple stock along with the three Keltner Channels. There is an upper channel, middle channel (which is the dotted line) and a lower channel. When a stock trades near the upper channel it is an indication the stock is becoming overbought and will most likely encounter selling pressure and then trade back down towards the middle or lower channel. When a stock trades near the lower channel it is an indication the stock is becoming oversold and will most likely encounter buying pressure and then trade back up towards the middle or upper channel. If you are considering buying Apple stock or weekly call options, you don’t want to buy if the stock is trading near the upper channel as there is a good chance the stock will encounter selling pressure near the upper channel and then decline in price. It is better to wait until the stock trades near the middle or lower channel before buying. This results in a better entry as the stock most likely will trade back up towards the upper channel. Note: Apple trade examples were taken prior to the Apple 7 for 1 stock split and prices are not split adjusted. Upper Channel Apple Stock Price Middle Channel (dotted line) Lower Channel 26 Circled below are examples of Apple stock trading above the upper channel. When a stock is trading above the upper channel it is better to wait for the stock to decline towards the middle or lower channel before buying. When a stock is trading near the middle or lower channel there is a good probability that it will rally back towards the upper channel. In each of these examples, after the stock traded above the upper channel it declined back towards the middle or lower channel within a week or two except for the example that occurred in mid-July. In this example the retracement took a little longer as the stock traded near the upper channel in mid-July and did not retrace back to the middle channel until mid-August. This happens occasionally in strong bull markets. Currently Apple is trading above the upper channel and has stayed above the upper channel for several weeks not presenting any buying opportunities. In our experience this is very rare. Currently Apple stock would have to decline to about 236 before it touches the middle channel. Don’t Buy When a Stock Is Trading Near the Upper Channel Don’t Buy When a Stock Is Trading Near the Upper Channel 27 Identifying the Keltner Channel Price Levels Whenever you download a Keltner Channel price chart, the price chart will list the price levels for the Lower, Middle and Upper Channel. Currently the Lower Channel price level is 229.39 (circled below). The Middle Channel price level is 236.01 and the Upper Channel price level is 242.64 (circled below). Lower Channel Currently at 229.39 Price Level Middle Channel Currently at 236.01 Price Level Upper Channel Currently at 242.64 Price Level If you are considering buying Apple stock or weekly call options, you would want to wait until the price of the stock declines to the middle or lower channel price level which is the 236.01 to 229.39 price level in this example. 28 Actual Trade Examples Using the Keltner Channels Our brokerage account trade confirmations below list purchases we made for Apple stock. The confirmations list the date of purchase and purchase price. We used the Keltner Channels to help select our purchase entry point. We bought Apple stock and call options when the stock was trading near the middle or lower channel which lowers my entry risk of buying stock when it is overbought and due for a price correction. These actual entry points are circled below. You can see from the price chart that Apple stock did not decline in price much below our entry points. Using the Keltner Channels to help time our entry points reduced the risk of our stock purchase. With Apple stock trading near 249 we now have a substantial profit for our stock purchases. We Bought AAPL Stock When It Was Trading Near the Middle or Lower Channel We Bought AAPL Stock When It Was Trading Near the Middle or Lower Channel 29 Timing Our Stock and Call Option Purchases We have found the Keltner Channels to be a valuable timing tool that helps us select a low risk entry point for our stock and call option purchases. Buying a stock when it is trading near the lower or middle channel but still on an EMA System ‘Buy’ signal can help prevent buying stocks when they are in an overbought condition and are vulnerable to price declines. Buy Stocks When They Are Trading Near the Lower or Middle Channel We like to buy a stock when the stock is trading near the middle or lower channel and is oversold. When a stock is oversold there is a good probability that it will rally back towards the upper channel providing us with a lower risk buy point. We avoid buying a stock when it is trading near or above the upper channel and is overbought. When stocks become overbought they are vulnerable to profit taking and will most likely encounter selling pressure. The Keltner Channels can help us avoid buying stocks and call options when they become overbought and instead buy stocks when they become oversold lowering the overall risk and increasing the profit potential of stock and option trading. Let’s review the two Step selection process so far for Apple stock. Apple stock is in a price up trend with its 50-Day EMA line above the 100-Day EMA line. The second step is to purchase Apple stock or call option using the Keltner Channels to help identify a lower risk entry point. Currently the middle Keltner Channel is at the 236 price level and the lower Keltner Channel is at the 229.40 level. If Apple stock declines to the 236 to 229.40 level, then we want to enter our buy order to purchase the stock or call option. Selection Process for Apple Stock or Call option ● Stock is on an EMA System ‘Buy’ signal with 50-Day EMA line above 100-Day EMA line ● Keltner Channels indicate a good buy point would be between 236 and 229.40 Step 3 for the Prime Trade Select process is using the 1% Rule for selecting an option strike price which will be covered shortly. 30 Timing Call Option Purchases The price charts that follow show examples of entry points for call option purchases using the Keltner Channels. The stocks in these examples were on a EMA System ‘Buy’ signal and retraced near the Middle or Lower Keltner Channel. Our brokerage account Transaction Reports show the date that we purchased a call option and that date is circled on the price chart above. Notice how the Keltner Channels allowed us to get low risk entry points for our call purchases as the price of the stock rallied after our call option purchase. In our first example Caterpillar was on an EMA System ‘Buy’ signal. CAT Retraced Near Lower Keltner Channel Which Enabled a Low Risk Entry Point Stock Rallied After Entry 31 Wells Fargo on EMA System ‘Buy’ Signal Retraced Near Lower Keltner Channel Which Enabled a Low Risk Entry Point Stock Rallied After Entry 32 Cigna on EMA System ‘Buy’ Signal Retraced Near Lower Keltner Channel Which Enabled a Low Risk Entry Point Stock Rallied After Entry Bought CI 50-Strike call @ 17.00 33 S&P 500 ETF on EMA System ‘Buy’ Signal Retraced Near Lower Keltner Channel Which Enabled a Low Risk Entry Point ETF Rallied After Entry 34 High Probability Buy Signals The price chart below displays the Keltner Channels for Baidu stock. Occasionally the price of a stock will become very oversold even though the stock is on a 50/100-Day EMA ‘buy’ and will actually close below the lower Keltner Channel. Notice how the price of Baidu stock closed below the lower Keltner Channel (circled). This oversold condition normally sets up a very powerful rally! If you purchase a stock or call option when it closes below the lower Channel there is a high probability that your trade will be profitable. Our brokerage confirmation below shows that we purchased 200 shares of Baidu at 98.17 when the stock closed below the lower Channel. Bought 200 Shares BIDU @ 98.17 Buying Baidu stock when it closed below the lower Keltner Channel has so far produced a 22% return. These high probability signals do not occur very often. We are always on the lookout for these type of high probability signals to make trade recommendations for our option advisory service. The Keltner Channels are a very valuable timing tool that allows us to select lower risk entry points that have a high probability of being profitable. Some additional high probability trade examples follow. Buy Signal BIDU 22% Rally From Oversold Buy Signal 35 High Probability Buy Signals Our brokerage confirmations that follow show that we have been buying stocks and ETFs on a 50/100-Day EMA System ‘buy’ after the stock or ETF closed below the lower Keltner Channel. Notice how these stocks and ETFs did not decline much after the high probability buy signal which created low risk entries. We also purchased call options on most of these stocks and ETFs. Bought 100 Shares Nasdaq ETF @ 81.48 Bought 400 Shares Nasdaq ETF @ 81.89 Buy Signal 36 High Probability Buy Signals Bought 100 Shares AAPL @ 333.00 Bought 100 Shares AAPL @ 333.01 Bought 50 Shares AAPL @ 332.31 Bought 50 Shares AAPL @ 334.90 Buy Signal Buy Signal 37 High Probability Buy Signals Bought 1,000 Shares S&P 500 ETF @ 49.04 Bought 400 Shares S&P 500 ETF @ 49.96 Bought 1,000 Shares S&P 500 ETF @ 49.96 Buy Signal 38 High Probability Buy Signals Chevron 45% Rally From Oversold Buy Signal Buy Signal Netflix 102% Rally From Oversold Buy Signal Buy Signal 39 High Probability Buy Signals Caterpillar 85% Rally Buy Signal Tesoro 72% Rally Buy Signal 40 Timing Bearish Entry Points The Keltner Channels can also be used for timing bearish entry points. We want to establish bearish option positions on stocks/ETFs that are on EMA System ‘Sell’ signal trend but become temporarily over bought during counter-trend rallies. The Keltner Channels indicate an overbought condition for a stock/ETF when the stock/ETF is trading near the mid to upper channel or above the upper channel. Stocks in a price down trend do not decline in a straight line. There are always price rallies along the way. Stocks can remain in an overall price down trend as these price counter trend rallies occur as long as the price rally is not strong enough to cause the 50-Day EMA line to cross above the 100-Day EMA line which signals a trend reversal from a price down trend to a price up trend. When this occurs short positions should be closed out. The Keltner Channels are a valuable timing tool as the channels can help us prevent establishing short option positions when the underlying stock/ETF is in an oversold condition. When stocks become oversold they are vulnerable to counter trend rallies within the context of remaining in a price down trend. The Keltner Channels can help us avoid establishing short positions when the underlying stock/ETF becomes oversold and instead establish short option positions when the underlying stock/ETF becomes overbought. When you avoid establishing short positions when the underlying stock/ETF is oversold and instead establish short positions when the underlying stock/ETF is overbought (but still in a price down trend) you greatly increase your odds of selecting a profitable short trade. 41 The price charts that follow are examples of stocks/ETFs that are in confirmed price down trend but became temporarily over bought when the stock/ETF price rallied back up to the middle or upper channel presenting numerous low risk entry points for establishing short option positions. 42 43 44 “I can see clearly now, the rain is gone, I can see all obstacles in my way Gone are the dark clouds that had me blind It’s gonna be a bright (bright), bright (bright) Sun-Shiny day - ” Johnny Nash Yes, the Keltner Channels clear the clouds of confusion and pave the way to clear decision making. Once you understand the channels of success it will become very clear when you should establish bullish and bearish option positions. The Keltner Channels are a great tool that can help you establish low risk entry points for your option trades which in turn can increase the profit potential and accuracy of your option trades! On the following page we will show you how to download the Keltner Channels and make them yours! For us, the Channels are the end all. There is no better guide to help me push away confusion and doubt. Securing a low risk entry point in trading is huge! This tool is invaluable! Learn it, embrace it, and use it! In summary, we have experienced many years of success using the Prime Trade Select process to select option trades with the best profit potential. I hope you learn and embrace this valuable trading tool. 45 Downloading the Keltner Channels The Keltner Channels can be easily downloaded from www.StockCharts.com. On the home page type in the stock symbol and click “Go”. In this example I typed in the symbol for Apple stock AAPL. Once you click “Go” the default chart for Apple will appear. Below the default chart for Apple select “Daily” under Periods and “1 Year” under Range. Under Overlays select “Keltner Channels”. The default Parameters are 20,2.0,10. Click “Update” and the Apple price chart with the Keltner Channels will be displayed (see price chart on the following page). 46 Apple One Year Price Chart with Keltner Channels 47 High Accuracy Option Trading Prime Trade Select Step 3 Step 3: Use the 1% Rule For Selecting an Option Strike Price Once you select a stock for a call option purchase you must then select an option strike price. Depending on the stock there could be hundreds or even thousands of strike prices available. The option strike price selection then becomes just as important as the selection of the stock itself. As discussed in our Guide titled “A Practical Guide to Understanding Options”, option premiums consist of time value and intrinsic value. Options lose all time value at expiration and consist of only intrinsic value so when you buy an option you are buying a decaying asset. Due to the time decay characteristics of options, when we buy an option we want to minimize time value and maximize intrinsic value. The best way to achieve this is to purchase an in-the-money option. As a general rule, we like to limit time value portion of an option to less than 1% of the stock price per month in order to minimize time value and maximize intrinsic value. For example: ● If you purchase a 1-month option on a stock trading at 100 limit the time value to 1 point or less (1 point/100 =1%/1 month =1%) ● If you purchase a 2-month option on a stock trading at 100 limit the time value to 2 points or less (2 points/100 =2%/2 months =1%) If you limit Time Value to 1% of the stock price, the stock price only needs to increase 1% in order for the trade to breakeven. A 1% breakeven has a much better probability of being profitable than a strike price that requires let’s say a 10 to 15% price increase to breakeven. Let’s look at an option trade example to demonstrate the profit/loss characteristics of the option purchase strategy and illustrate the 1% Rule for selecting an option strike price. 48 Cigna stock symbol CI was on a 50/100 Day EMA System ‘Buy’ signal. The price chart below shows that Cigna retraced near the Lower Keltner Channel setting up a call option purchase opportunity. Our brokerage account transaction report below shows that on June 3rd we purchased the CIGNA 50-Strike call option for 17.00 points. CIGNA stock was trading at 66.71 at the time of purchase. Buying the option when CI stock was temporarily oversold but still on a EMA System buy signal lowered our entry risk. This turned out to be a low risk entry as CI did not retrace below our buy point and is now trading around 85. Buy CI 50-Strike Call @17.00 Option Calculators The Hughes Optioneering™ Team designed a series of calculators to calculate the profit potential for six different types of option strategies. These calculators allow us to know the profit/loss potential of an option trade before we take the trade. The calculators calculate the profit potential for an option trade based on the price change in the underlying stock at option expiration. 49 As noted previously, the price movement of the underlying stock determines the profit for an option trade not using complicated mathematical formulas you may have been led to believe. The calculators allow us to know in advance the profit/loss potential for an option trade before you take the trade. The six Hughes Optioneering Option Calculators are available to members of our advisory service which we will discuss later in this Manual. Let’s now take a look at the profit/loss potential for our CI 50-Strike call option purchase using the call option purchase calculator. The Call Option Purchase analysis below displays the profit/loss potential for purchasing the CI 50-Strike call at 17.00 points with CI stock trading at 66.71 at the time of purchase. The calculator displays the profit/loss potential for this trade assuming various price changes for CI stock at option expiration and does not include commissions. The first row of the table is labeled ‘% Change’ and assumes various percent changes in CI stock at option expiration from a 30% increase to a 20% decrease in price. The second row is labeled ‘Stock Price’ and is the CI stock price that corresponds to the percentage change listed on the row above. The ‘Option Value’ row lists the value of the call option which corresponds to the price of CI stock. The rows labeled ‘Profit/Loss’ and ‘% Profit/Loss’ lists the point profit or loss and the % profit or loss for the option. The maximum risk on this trade is $1,700 which is the cost of the option. There is no limit on the profit potential of a call option purchase. The Analysis below reveals that if CI stock increases 30% to 86.72 at option expiration then a 116.0% option profit would be realized (circled). If CI stock price remains flat at 66.71 a 1.7% loss will be realized (circled) and a 20% decrease in CI to 53.37 would result in a 80.2% option loss (circled). 50 Our Trade Management Rule # 1 ‘The 30% Rule for Walking Away’ will be covered shortly. This Rule calls for exiting losing option trades before they develop into large losses. We normally exit an option trade if the price of the option drops 20 to 30% from our purchase price. If this CI call option trade went against us we would be prepared to exit with a 20 to 30% loss in order to prevent this trade from developing into a large loss. Preventing losing trades from developing into large losses is an essential part of successful trade management. This CI In-the-Money Call Option Purchase analysis reveals: ● A 20% increase in stock price results in a 76% option profit ● A 30% increase in stock price results in a 116% option profit ● A flat stock price results in a small 1.7% option loss ● Risk is limited to cost of option ● Profit Potential is unlimited Calculating the Breakeven Price The breakeven price for a call option purchase can be calculated by adding the strike price to the option premium. Buy CI 50-Strike Call @17.00 Using this Cigna option trade example we would add the strike price of 50 to the option premium of 17.00 to calculate the breakeven price of 67.00. With a breakeven price of 67.00 and CI stock trading at 66.71 the stock only has to increase .29 points or 0.4% to breakeven. Any increase above .29 becomes profit. Strike Price + Premium = Breakeven 51 50.00 17.00 67.00 stock price The Call Option Purchase Calculator will also calculate the time value and intrinsic value of an option. The Call Option Analysis for our CI 50-Strike call purchase below shows that the time value portion of this option is .29 and the intrinsic value is 16.71 (circled). The .29 points of time value is 0.4% of the Cigna stock price (.29/66.71 = .4%) and meets the criteria of limiting the time value portion of an option to less than 1% of the stock price. This allowed us to minimize time value and maximze intrinsic value. Cigna stock only has to increase .29 points in order for this trade to breakeven and start profiting. Time Value and Intrinsic Value of CI 50-Strike Call Option Purchase Let’s compare this CI in-the-money option purchase to an out-of-the-money option purchase. W do not own any out-of-the-money options so let’s take a look at today’s option quote table on the following page which has a partial list of Feb option quotes for Priceline.com symbol PCLN. Let’s focus on the PCLN Feb options which have about the same amount of time to option expiration as our CI 50-Strike in-the-money call purchase example. I picked Priceline.com because the stock is on an EMA System ‘buy’ signal but is currently oversold and has just retraced below the middle Keltner Channel. 52 Pricline.com Feb Out-of-the-Money Option Quotes Let’s analyze the PCLN Feb 1270-Strike call which is trading at an ask price of 12.60 (circled). With PCLN stock trading at 1162.40 the 1270-Strike call would be an out-ofthe-money call. Let’s now take a look at the profit/loss potential for the PCLN 1270Strike call using the call option purchase calculator. 53 The Call Option Purchase analysis on the previous page displays the profit/loss potential for purchasing the PCLN 1270-Strike call at 12.60 points with PCLN stock trading at 1162.40 at the time of purchase. The calculator displays the profit/loss potential for this trade assuming various price changes for PCLN stock at option expiration from a 15% increase to a 15% decrease in price and does not include commissions. The calculator also reveals that this option consists of only time value of 12.60 and has no intrinsic value. Adding the strike price of 1270 to the premium of 12.60 results in a breakeven price of 1282.60 for this call option purchase. This requires PCLN stock to increase 120.20 points or 10.3% in order for this trade to breakeven. Strike Price + Premium = Breakeven 1270.00 12.60 1282.60 stock price The maximum risk on this trade is $1,260 which is the cost of the option. The Analysis reveals that if there is any decline in PCLN stock price or if PCLN stock remains flat at 1162.40 (circled) a 100% option loss will be realized. A 5% increase in PCLN stock would also result in a 100% loss. A 10% increase in PCLN stock would result in a 31.4% option loss (circled) and a 15% increase in PCLN to 1,336.76 would result in a 429.8% option profit (circled). Remember when you invest in options you must be correct not only about the future price movement of the underlying stock but you must also be correct about the time frame during which this movement must occur (before option expiration). You must plan on the possibility that you are not correct about the price movement and/or time frame. If you are wrong about the price direction or time frame you could lose your whole investment with an out-of-the-money option. This is not an acceptable risk if you want to ‘stay in the game’ after unanticipated price declines in the underlying stock. The CI and PCLN trade examples clearly demonstrate that investing in in-the-money call options can reduce the overall risk of option investing. With a .4% breakeven price the in-the-money CI option has a much higher probability of being profitable than the PCLN out-of-the-money option with a 10.3% breakeven. The in-the-money call option purchase strikes a good balance between reward and risk compared to a higher risk out-of-the-money call option purchase. If you purchase a 1 month out-of-the-money option that requires a 10% increase in the underlying stock price price to breakeven, you could easily lose 100% of your premium investment if the stock does not make the anticipated price move before expiration. Regardless of the accuracy of your trade selection process, a 10% monthly price increase does not occur that often. 54 Also, when you purchase an out-of-the-money option you cannot utilize the trade management rule of existing an option trade if the value of the option drops 20 to 30% below the purchase price. This is due to the fact that out-of-the-money options can easily lose 50 to 100% of their value in a day or two with an adverse price move in the underlying stock. Our CI in-the-money trade example does not require a large upward price move in the underlying stock to break even or to produce a profit. And if necessary, we can also use our trade management rule to exit losing trades before they turn into large losing trades. The goal of the High Accuracy Option Trading Strategy and trade management rules is to avoid losing 100% of your option premium investment. Trade Off After many years of trying to ‘Hit a Home Run’ by investing in out-of-the-money options we realized that this type of strategy was too risky as we had too many outof-the-money options expire worthless. No matter how good your stock selection is, there will be periods when you are wrong and cannot afford to risk the total loss of your investment. Every trader has a different risk tolerance and must decide if they want to trade inthe-money call options with lower risk and a smaller profit potential or out-of-themoney calls with high risk and the possibility of a 100% loss of the option premium. The out-of-the-money calls, however, have a higher profit potential than in-themoney calls. Purchasing an out-of-the-money call option requires a substantial price increase in the underlying stock price in order to be profitable and incurs considerably more risk than an in-the-money option. As indicated by the PCLN trade example just presented a flat or slightly down price movement in the underlying stock at option expiration can result in a total loss of your investment for an out-of-the-money option. Current Real Time Profit Results for Prime Trade Select The Hughes Optioneering Team has been using Prime Trade Select successfully for many years in every type of market condition. Prime Trade Select has generated more than $7 million in actual profits over the past 10 years during difficult market conditions. Let’s take a look at the current real time results for Prime Trade Select. Copies of our online brokerage account Profit/Loss statements that follow contain a list of our current option trades. The name of the option, entry price, number of contracts, current price and the dollar profit and percent return for each trade in the portfolio is listed. We can see from these profit results that Prime Trade Select is currently performing well across a variety of stock and ETF options. 55 Prime Trade Select Produces $1.7 Million in Actual Profits With An Average Return of 223.5% Copies of our brokerage account Profit/Loss Reports for our two option trading accounts that follow show that we currently have $1,756,533.72 in open trade profits. There are 18 winning trades and no losing trades resulting in 100% accuracy. The average return per trade is 223.5%. Trading Account #1 $1,356,052.06 Profit Note: The actual profit results presented here may vary with the actual profit results presented in other Legacy Publishing LLC publications due to the different strategies and time frames presented in other publications. The cost basis for some of the options in this portfolio may be reduced by rolling over profits at option expiration which is one of the Hughes Optioneering Trade Management Rules. 56 Trading Account #2 $400,481.66 Profit Note: The actual profit results presented here may vary with the actual profit results presented in other Legacy Publishing LLC publications due to the different strategies and time frames presented in other publications. The cost basis for some of the options in this portfolio may be reduced by rolling over profits at option expiration which is one of the Hughes Optioneering Trade Management Rules. 57 Money Management Guidelines Before we discuss our 3 Trade Management Rules which are Part 2 of the High Accuracy Option Trading Strategy, let’s discuss the general money management guidelines that we use every day in managing our portfolio risk. The overall goal of the High Accuracy Option Trading Strategy is to maintain at least a 3 to 1 profit to loss ratio. This ratio is calculated by dividing your total profits by your total losses and is a good overall measure of reward versus risk. In our 60 years of combined trading experience we discovered that successful risk management can be achieved by following basic guidelines: ● ● ● ● ● ● ● Never risk more than your initial investment Limit the size of your trading positions Close out your losing trades before they develop into large losses Don’t limit your profits by selling winning trades with a small profit Take both long and short trades Take both directional trades and spread trades Invest using several different types of strategies for diversification In order to achieve at least a 3 to 1 profit to loss ratio you must practice sound risk management by closing out your losing trades before they develop into large losses and by not limiting your profits by selling winning trades with a small profit. This defies human nature as most traders want to do just the opposite and take a quick 10% profit as soon as possible. People like the euphoria associated with winning and will take a small profit even though they are giving up a potentially greater profit later by holding on to winning trades. Most traders tend to trade with limited upside and unlimited downside. They will sell a stock when they have a small profit but continue to hold losing stocks eventually winding up with a portfolio of losers. A successful trader wants to achieve the highest profit to loss ratio possible. A high profit to loss ratio is a good indication that you are keeping trading losses to a minimum. Many investors with good trading systems fail because they don’t pay enough attention to risk. Maintaining a trading discipline that forces you to think in terms of reward versus risk can help you become a successful trader. When you establish an option trading portfolio, there is no way to predict which holdings are going to produce big profits over time. Typically, if you own a diversified portfolio of let’s say eight options, usually there are two or three of the eight options that produce a big profit that accounts for most of the gain for the entire portfolio. It’s the big winners not the small winners that produce profitable portfolios. You can’t tell in advance which of the eight option trades might produce a large profit. So you want practice sound risk management and continue to hold on to the profitable trades and take small losses with losing positions before they develop into large losses. 58 Once we have our option position established, we will exit trades before they develop into big losses. We will normally sell an option before it incurs a 20% to 30% loss from our entry price. If you are willing to risk 20% on a trade then you should be expecting a 60% profit on a profitable trade if you want to maintain a 3 to 1 profit to loss ratio. Taking small losses is essential to your trading success as it may take years for you to recover from a large loss. For example, if your portfolio suffered a 50% loss it would require a subsequent gain of 100% for your portfolio just to break even! Let’s assume you had a $10,000 portfolio that incurred a 50% loss which resulted in the value of your portfolio declining to $5,000. You would have to achieve a 100% return on your $5,000 portfolio in order break even with the value returning to $10,000. A 75% portfolio loss would require a subsequent gain of 300% for your portfolio just to break even! Taking small losses before they develop into big losses has allowed the Hughes Optioneering™ Team to maintain a better than 3 to 1 profit to loss ratio over the long term. The brokerage confirmations below show that we took a 13%, 9%, 13% and a 15% loss respectively for the four options trades listed which are good examples of taking small losses before they develop into large losses. We can take several small losing trades and still have a profitable portfolio if one trade has a large profit. 59 Managing Profitable Trades The brokerage confirmations below show that we took a 255%, 312% and a 241% profit respectively for the three options trades listed which are good examples of the ‘big winners’ you want to have in your portfolio by holding on to your winning positions. You could take 5 or 6 small losing trades and still achieve an overall 100% portfolio return with just one of these big winning trades! Maintaining a trade management discipline of holding on to our winning trades and selling losing trades before they develop into large losses has been an important part of our trading success and has allowed us to maintain a better than 3 to 1 profit to loss ratio over the long term. “If you must play, decide upon three things at the start: the rules of the game, the stakes and the quitting time.” Chinese Proverb 60 All High Accuracy Option Trades are Limited Risk Trades All of the High Accuracy Option strategies presented in this manual utilize limited risk trades. With limited risk trades the most you can lose is your initial investment regardless of adverse market moves. Limited risk trading is absolutely essential when trading volatile and unpredictable markets. You won’t receive a ‘margin call’ from your broker or be asked to add funds to your brokerage account to avoid the forced liquidation of your positions. High Risk Investments The investments listed in the table that follows are what we categorize as ‘high risk’ investments because you can lose more than your initial investment. An adverse market move could wipe out your initial investment and could trigger a margin call that would require you to add funds to your account. You would be legally liable to pay back any and all losses that are sustained in your brokerage account. It only takes one unexpected overnight world event to wipe out a trading account that utilizes unlimited risk trades. High Risk Investments Investment Futures Trading Forex Trading Shorting Stocks Selling Uncovered or ‘Naked’ Options Futures trading usually involves 10 to 1 or even 20 to 1 leverage. It doesn’t take much of an adverse market move for you to lose all of the cash in your account and worse yet owe your broker money in a margin call. You may think the odds are low that this could happen to you but it can happen. It only has to happen once and you are out of the game. The # 1 Rule of Trading Never Put Yourself in a Position to Lose More Money than You Invest Lehman Brothers, Bear Sterns and AIG did not go bankrupt because there was a 5% default rate in mortgages. A 5% default rate could easily be absorbed with 1 to 1 leverage. They went bankrupt because they were highly leveraged and risked more money than they invested. The world financial system collapsed because the # 1 Rule of Trading was violated. Limited risk trading is essential for your investing success. 61 High Accuracy Option Trading Part 2 Trade Management Rules Our three Trade Management Rules are Part 2 of our High Accuracy Option Trading Strategy. As you will soon discover, Trade Management is a very important part of the success of the High Accuracy Option Trading Strategy. Rule 1: Use the 30% Rule for ‘Walking Away’ Rule 2: Use the 30% Rule for ‘Protecting Profits’ Rule 3: Roll Over Options to Reduce Risk and Compound Returns Avoiding a 100% Loss Before we explore our Trade Management Rules let’s take a look at the risks we face as option traders. The price below is a daily price graph of the VIX Volatility Index. The daily price movement of the VIX Index is depicted in the vertical lines. As you can see from the graph there are dozens of price spikes for the Index over the three year period displayed in the graph. Each of these volatility spikes represents a market selloff. 62 Options are leveraged and provide more profit potential compared to stock investing but the leverage also incurs more risk. If you have bad timing when you enter a trade, it can easily result in a 100% loss of your option premium. The goal of the High Accuracy Option Strategy is to avoid big losing trades. Remember if you take a 75% loss on an option trade, your next trade would need a 300% gain just for you to break even! Using the Keltner Channels to find a low risk entry point can help you avoid being stopped out of your trade during market sell offs that occur on a regular basis. And we learned that using the 1% Rule for selecting an option strike price gives us a much higher probability of realizing a profitable trade than an at-the-money or out-of-themoney strike price. We will next look at the 30% Rule for ‘Walking Away’ which can help prevent a losing trade from developing into a big losing trade. 63 High Accuracy Option Trading Part 2 Trade Management Rule #1 Rule 1: Use the 30% Rule for ‘Walking Away’ Whenever we enter an option trade we use a protective stop to exit the trade in case the underlying stock declines in price. If an option’s price drops 20% below our entry price, we make a mental note to start looking to exit the trade before the trade incurs a 30% loss (on a closing basis). This helps prevent the trade from developing into a 100% loss. 30% Rule for Walking Away • • If an option’s price drops 20% below entry price, start looking to exit before it develops into a 30% loss This helps prevent a 100% loss Let’s look at one of our trade examples to illustrate the stop loss Rule. Our brokerage account Transaction Report below shows that we purchased the JNJ Jan 80-Strike call @ 23.72. Bought JNJ 80-Strike call @ 23.72 If the price of our JNJ option drops 20% to around 18.98 (23.72 x .80 = 18.98) we would make a mental note to exit the trade before the option drops 30% to around 16.60 (23.72 x .70 = 16.60) on a closing basis. This helps prevent a total loss of our option premium if JNJ stock continues to decline and allows you to move on to our next option profit opportunity. 64 High Accuracy Option Trading Part 2 Trade Management Rule #2 Rule 2: Use the 30% Rule for ‘Protecting Profits’ Our next Trade Management Rule utilizes the Market Neutral Spread Strategy to help protect profits for an existing profitable call option purchase trade. When we have a 30% or higher profit on a call option trade, we purchase a put option to help protect those profits. Many times purchasing a put option can guarantee a profit for our call option purchase. At the same time, purchasing a put option does not limit the upside profit potential of your call option if the underlying stock continues to increase in price. This allows us to maintain our money management discipline of ‘holding on’ to winning option trades. We know that our money management guideline of holding on to winning trades has proven to be the best course of action in producing big portfolio profits. We also know from experience that it is very difficult to watch a winning option trade develop into a losing trade. This is very hard on your psyche as a trader and can help you lose confidence in your ability to be a successful trader. Purchasing a put option protects profits and allows us to hold our trade for further upside gain. Because there is a long position (call option) which profits as the underlying stock moves up in price and a short position (put option) which profits as the underlying stock moves down in price we call this a ‘Market Neutral’ Spread Strategy. Let’s look at an example of a Market Neutral Spread trade. CIGNA stock symbol CI was on a Prime Trade Select ‘buy’ signal. Our online brokerage account Portfolio Report below shows that we purchased the CI 70-Strike call option for 1.885 points or $188.50. Buy 2 Cigna Sep 70-Strike call options @ 1.885 65 CIGNA stock moved up in price after our call purchase so we had a profitable trade. We then faced the trading dilemma. Do you hold on to a winning call option trade for further upside profit potential or do you take profits in case CIGNA stock declines in price with the possibility of a profitable option trade turning into a loss? We then purchased a CIGNA put option which allowed us to lock in profits for our call option trade no matter what happens and at the same time did not limit the upside profit potential of the call option if CIGNA stock continues to increase in price. We ‘legged in’ to a Market Neutral Spread by purchasing the CI 77.5-Strike put option. Our online brokerage account Portfolio Report below shows that we purchased the CI 77.5-Strike put option for 1.615 points or $161.50. Buy 2 Cigna Sep 70-Strike call options @ 1.885 Buy 2 Cigna Sep 77.5-Strike put options @ 1.615 The Hughes Optioneering™ Team designed a Market Neutral Spread Calculator to calculate the profit potential for Market Neutral Spread trades. This calculator allows us to know in advance the Profit/Loss potential for a Market Neutral Spread trade before we take the trade. The Market Neutral Spread calculator will calculate the profit potential for a Market Neutral Spread trade based on the price change in the underlying stock at option expiration. 66 The Market Neutral Calculator below shows the profit/loss potential for the CIGNA Market Neutral trade assuming various prices changes in CIGNA stock at option expiration from a 20% gain to a 100% decline in this example. CI stock was trading at 77.72 at the time. The first row labeled ‘% Change’ in the calculator below displays the +20% to -100% assumed price changes for CI stock at option expiration (circled). The calculator will calculate the profit/loss potential and percent return based on these CI stock price changes. The second row from the bottom labeled ‘Spread Profit’ lists the dollar profit potential for the trade (circled) for the various assumed price changes. And the bottom row labeled ‘Spread % Return’ lists the percent return profit potential (circled). 67 CIGNA Market Neutral Trade Profit Potential Let’s examine in detail the profit potential for the CI Market Neutral trade. The Calculator below shows that if CI stock price is flat at 77.72 at option expiration a $422 profit and a 120.6% return will be realized (circled). This is the minimum return for this trade no matter what happens. A 10% increase in CI stock results in a $1,976 profit and a 564.7% return (circled). And a 40% decline in CI stock results in a $2,737 profit and a 781.9% return (circled). In the unlikely event CI stock declined to zero it would still result in a $7,400 profit and a 2,114.3% return. With the put option protection in place we don’t have to worry about protective stops, bad earnings reports or big down moves in CI stock as we know big down moves result in windfall profits. Notice that profit potential for this trade is not capped. As CI stock moves up in price, the profit potential for the trade continues to increase. And if CI stock moves down in price, the profit potential for the trade also continues to increase. 68 Market Neutral Portfolio Profit Potential We are now going to look at the profit potential for a portfolio of Market Neutral trades. Our brokerage account Profit/Loss Report below shows that we have an average return of 422.8% for the CIGNA, Costco, Johnson and Johnson, Starbucks, Wells Fargo and Yahoo Market Neutral Spread trades. We utilized the Market Neutral Calculator to calculate the average profit potential for our portfolio of Market Neutral Spread trades. Average Return of 422.8% Note: The actual profit results presented here may vary with the actual profit results presented in other Legacy Publishing LLC publications due to the different strategies and time frames presented in other publications. The cost basis for some of the options in this portfolio may be reduced by rolling over profits at option expiration which is one of the Hughes Optioneering Trade Management Rules. 69 A 422.8% return is an excellent return under any circumstances! Let’s take a closer look at the profit potential for this portfolio of Market Neutral trades. The table below summarizes the profit potential for these trades. We can see that if these stocks rally 10% on average at option expiration, the portfolio will realize a 711% return (circled). A 20% increase in stock price would result in a 1,319% return. There is no limit on the profit potential with this strategy if the underlying stocks continue to increase in price. Portfolio Profit Potential Stock Price Change 20% 10% 0% -20% -40% -60% -100% CIGNA 565% 343% 121% 337% 782% 1226% 2114% Costco 5673% 2910% 1090% 6368% 11894% 17420% 28471% Johnson & Johnson 515% 306% 138% 361% 780% 1199% 2038% Starbucks 516% 325% 169% 318% 701% 1084% 1849% Wells Fargo 309% 172% 61% 198% 470% 742% 1287% Yahoo 335% 208% 81% 110% 364% 619% 1127% 1319% 711% 277% 1282% 2498% 3715% 6148% Average Return: A 711% or 1,319% return would be great but what happens if there is a market selloff and the profits in this portfolio turn into losses? Here is where this strategy really gets interesting . . . Let’s take another look at the profit potential table of this Market Neutral portfolio. We can see below that if the stocks in the portfolio decline 20% on average at option expiration, the portfolio will realize a 1,282% return (circled). A 40% decrease in underlying stock price would result in a 2,498% return. And in the unlikely event that the stocks in this portfolio decline to zero a 6,148% return will be realized. The more the stocks in this portfolio increase or decline in price, the higher the profit potential. If the stocks are flat you will realize a 277% return. We can’t lose regardless of the price movement of the underlying stocks! Portfolio Profit Potential Stock Price Change 20% 10% 0% -20% -40% -60% -100% CIGNA 565% 343% 121% 337% 782% 1226% 2114% Costco 5673% 2910% 1090% 6368% 11894% 17420% 28471% Johnson & Johnson 515% 306% 138% 361% 780% 1199% 2038% Starbucks 516% 325% 169% 318% 701% 1084% 1849% Wells Fargo 309% 172% 61% 198% 470% 742% 1287% Yahoo 335% 208% 81% 110% 364% 619% 1127% 1319% 711% 277% 1282% 2498% 3715% 6148% Average Return: 70 100% Loss Turns Into a 1,353.2% Profit Windfall! As you can imagine this is a great way to invest! As veteran option traders with decades of experience, we have been burned many times by unexpected market declines. If you have a highly leveraged option portfolio a sudden market decline could wipe you out. End of game. And the worst feeling as a trader is to be sitting on a profitable portfolio only to see that portfolio turn into a losing portfolio due to an unanticipated market decline. We can tell you from experience this hard to get over and put behind you! Unexpected sell offs can and do happen! For example, recently Mastercard stock experienced sharp a selloff due to an unexpected bad earnings report. The Mastercard stock selloff resulted in a huge profit windfall for the Market Neutral Spread Strategy as we closed out a $41,680 profit and 1,353.2% return on investment. If we did not own the ‘insurance’ option we would have experienced a 100% loss for our call option investment! These types of selloffs occur on a regular basis. Regardless of which method or indicator you use to select call option trades, unexpected selloffs can and do occur. This can easily result in a total loss for your call option trade. Bad earnings reports, disappointing unemployment reports, spikes in energy prices and global geo political tensions can cause stock market declines that can decimate a highly leveraged call option portfolio. To us it is very comforting knowing our Market Neutral Spread portfolio is totally immune to market selloffs. No more sleepless nights worrying about unexpected bad news. Locking in profits no matter what happens in the markets allows us to eat well and sleep well. There is no need to monitor the markets and as noted previously, severe selloffs can result in windfall profits. Trading in Smaller Accounts Another advantage to this strategy is that it can be traded in smaller accounts. The total investment required to purchase one option contract in the Market Neutral Option Spread portfolio just presented is $1,715. 71 $269,921.33 Profit in Retirement Accounts The Market Neutral Spread Strategy is considered low risk and Market Neutral Spreads can be traded in most retirement accounts. We have two different types of retirement accounts in which we trade Market Neutral Spreads. The brokerage account Profit/Loss Reports that follow show that we currently have $269,921.33 in total open trade profits in our two retirement accounts with our Apple, Facebook, Google, Halliburton, Health Care ETF, Home Depot, MMM, NASDAQ ETF and TJ Maxx Market Neutral trades. The ‘insurance’ put options in these two accounts guarantee that the Market Neutral trades will profit regardless of the price movements of the underlying stocks even in the unlikely event that all of the stocks decline to zero. Retirement Account #1 $199,052.70 Profit Note: The actual profit results presented here may vary with the actual profit results presented in other Legacy Publishing LLC publications due to the different strategies and time frames presented in other publications. The cost basis for some of the options in this portfolio may be reduced by rolling over profits at option expiration which is one of the Hughes Optioneering Trade Management Rules. 72 Retirement Account #2 $70,868.63 Profit Note: The actual profit results presented here may vary with the actual profit results presented in other Legacy Publishing LLC publications due to the different strategies and time frames presented in other publications. The cost basis for some of the options in this portfolio may be reduced by rolling over profits at option expiration which is one of the Hughes Optioneering Trade Management Rules. We will next take a look at Trade Management Rule # 3 for rolling over options. 73 High Accuracy Option Trading Part 2 Trade Management Rule #3 Rule 3: Roll Over Options to Reduce Risk and Compound Returns Trade Management Rule # 3 calls for us to roll over our option trades if the underlying stock/ETF is still on an EMA System ‘Buy’ Signal and the trade is profitable. Rolling over the expiring option allows us to roll over the profits on the expiring option to the new option. Rolling over profits reduces risk by reducing the cost basis of the new option and allows us to compound returns. Our Portfolio Gains & Losses Report below shows that we closed out 36 XLV Jun 45 calls with a $31,051 profit and a Google Jun 950 call with a $7,670 profit. 74 Our brokerage account Transaction Report below shows that we then rolled over the profits on the expiring XLV Jun 45 calls into the XLV Sep 45 calls. Purchased 36 XLV Sep 45 calls @ 15.69 The cost of the 36 Sep 45 calls was $56,516. Rolling over the $31,501 profit on the closeout of the Jun calls reduced the cost basis of the Sep calls to $25,015 which reduced risk by more than 50% and allowed us to compound our returns. Cost of new option $56,516 Profit on rollover $31,501 Reduced cost basis $25,015 The reduced cost basis reduced our risk by more than 50% and allowed us to compound returns. We had a similar result with the rollover of our Google option. Our brokerage account Transaction Report below shows that we rolled over the profits on the expiring GOOG Jun 950 call into the GOOGL split adjusted Dec 450 calls. Purchased GOOGL Dec 450 call @ 147.00 The cost of the Dec call was $14,693. Rolling over the $7,670 profit on the closeout of the Jun call reduced the cost basis of the Dec call to $7,023 which reduced risk by more than 50% and allowed us to compound our returns. Cost of new option $14,693 Profit on rollover $ 7,670 Reduced cost basis $ 7,023 The reduced cost basis reduced our risk by more than 50% and allowed us to compound returns. 75 Rolling Over Market Neutral Trades Let’s now take a look at an example of rolling over a Market Neutral Trade. Our brokerage account Gains & Losses Report below shows we bought the Costco Jul 95 call for 15.40 and sold it at 22.57 for a 7.17 point profit. Our brokerage account Transaction Report below shows that we then rolled over the profits for the COST July option into the August 105 call. The 7.17 profit on the July call reduced the cost basis of the August call from 12.65 to 5.48. This allowed us to reduce our cost basis and risk and compound our returns. We also purchased the COST August 115 put for 1.03 points which created a Market Neutral spread that protected our profits. 76 The Market Neutral Calculator analysis below shows the profit/loss potential for this Market Neutral trade assuming various price changes in Costco stock at August option expiration from a 40% increase to a 60% decline. The Analysis shows that the minimum profit on this trade is 100.8% regardless of the price movement of COST stock (circled). If COST stock goes up 10% we realize a 282.1% return at option expiration (before commissions). A 20% increase in COST results in a 463.5% return. There is no limit on the profit potential of this trade if COST stock continues to increase in price. Conversely if COST stock declines 20% at option expiration a 215.6% return will be realized. A 40% decline at option expiration results in a 578.3% return. Minimum Profit = 100.8% The preceding rollover trade examples demonstrate the ability of profit rollovers to reduce the cost basis and risk of the new option and allow us to compound returns. 77 Current Market Neutral Profit Results The table below lists the current open trade profit results for our advisory service Market Neutral trade recommendations. The table lists the buy price, number of option contracts, current price, dollar profit and percent profit for each option recommendation. There are currently $156,509.00 in open trade profits and an average return of 382.9% for the market neutral trade recommendations. Even in the unlikely event that all of the underlying stocks in this portfolio go to zero at option expiration, this portfolio would still be profitable. Advisory Service Market Neutral Spread Portfolio Current Profits: $156,509.00 and 382.9% Return Entry Option Price Last Qty Price Dept Store Oct 32.5 call $0.68 14 $21.70 Dept Store Oct 50 put $1.15 14 $0.52 Telecom Co Oct 33 call $0.24 8 $17.07 Telecom Co Oct 49 put $1.57 8 $1.23 Credit Srvs Oct 490 call $4.70 5 $153.22 Credit Srvs Oct 530 put $17.70 5 $1.62 Leasing Srvs Sep 60 call $10.40 5 $15.35 Leasing Srvs Sep 75 put $2.77 5 $1.85 Credit Srvs #2 Sep 140 call $11.15 2 $44.38 Credit Srvs #2 Sep 170 put $5.25 2 $2.19 Regional Bank Sep 25 call $2.60 8 $12.75 Regional Bank Sep 35 put $1.09 8 $0.13 Health Care Sep 36 call $3.52 10 $15.30 Health Care Sep 47 put $1.39 10 $0.12 Financial ETF Sep 75 call $4.72 5 $30.48 Financial ETF Sep 93 put $6.35 5 $0.84 Home Improvement 50 call $2.65 5 $29.73 $2.15 5 $0.10 Home Improvement 75 put Total Profit / Avg Gain Percent Profit Profit $28,546.00 1114.2% $13,192.00 911.0% $66,220.00 591.3% $2,015.00 30.6% $6,034.00 184.0% $7,352.00 249.1% $10,510.00 214.1% $10,125.00 182.9% $12,515.00 521.5% $156,509.00 382.9% 78 High Accuracy Option Strategy Profit Results The table below lists the current open trade profit results for our advisory service High Accuracy Option Strategy option trade recommendations. The table lists the buy price, number of option contracts, current price, dollar profit and percent profit for each option recommendation. There are currently $397.958.00 in open trade profits and an average return of 497.6% for the High Accuracy Option Strategy option trade recommendations. Advisory Service High Accuracy Option Strategy Current Profits: $397,958.00 and 497.6% Return Entry Option Last Percent Price Qty Price $13.50 7 $14.30 $ 560 5.9% $0.90 18 $10.12 $ 16,596 1024.4% Nasdaq Apr 85 call $12.87 6 $21.92 $ 5,430 70.3% Health Care Plans Mar 80 call $20.35 5 $22.68 $ 1,165 11.4% Home Improvement Mar 85 call $3.49 24 $26.88 $ 56,136 670.2% Aerospace Mar 100 call $3.72 5 $49.42 $ 22,850 1228.5% Credit Services Apr 75 call $1.74 124 $12.35 $ 131,564 609.8% Electronic Equipment Apr 95 call $5.25 4 $32.27 $ 10,808 514.7% Grocery Stores Apr 45 call $9.10 7 $27.85 $ 13,125 206.0% Entertainment Mar 75 call $14.67 5 $29.23 $ 7,280 99.3% Credit Services 2 Mar 225 call $1.23 10 $44.75 $ 43,520 3538.2% Financial ETF Mar 115 call $0.57 12 $33.33 $ 39,312 5747.4% Telecom Services Feb 33 call $0.40 8 $ 12,536 3917.5% Health Care Mar 54 call $0.50 23 $16.07 $16.62 $ 37,076 3224.0% Department Stores Mar 55 call Regional Banks Apr 35 call Total Profit / Avg Gain Profit Profit $397,958.00 79 497.6% If you would like to learn more about becoming a member of the Hughes Optioneering™ Advisory Service then log on to www.WeeklyOptionAlert.com or call our sales partner Brad toll free at (866)-661-5664 or (310)-647-5664. Click the ‘Trade Results’ link for updated profit performance for the Hughes Optioneering™ Trading Strategies. Log On to www.WeeklyOptionAlert.com or Call Brad toll free (866)-661-5664 or (310)-647-5664 Click Trade Results for Updated Profit Performance 80 Hughes Optioneering™ Advisory Services Live Trading Profits Since 1999 We have maintained a web based option advisory service since 1999. Our advisory services have produced consistent profits in every type of market condition including two severe bear markets demonstrating the versatility of the Optioneering™ trading strategies to profit during difficult market conditions. The table below shows the advisory services have produced $8,306,497.08 in live trading profits with no losing years. $9,000,000 $8,000,000 $7,000,000 $6,000,000 Optioneering Advisory Services Produced $8,306,497.08 In Live Trading Profits Over the Past 16 Years $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 Consistent Profits in Good Times and Bad $0 81 Appendix 82 Prime Trade Select Produces $7.2 Million in Actual Profits Over the Past Eight Years With An Average Return of 71.5% We use Prime Trade Select to select trades for the Stock, Option, ETF, Option Spread, Covered Call, Market Neutral and Married Put Strategies. Copies of our brokerage account Profit/Loss Reports that follow show $7,213,930.20 in open and closed trade profits utilizing Prime Trade Select. There are 488 winning trades and 22 losing trades resulting in 95.6% accuracy. The average return is 71.5% . $7.2 Million in Actual Profits Over Past 8 Years Total Average Winning Losing Percent Profits Return Trades Trades Wins $7,213,930.20 71.5% 488 22 95.6% Note: The profit/loss for option spread trades and covered call trades is calculated by ‘netting out’ the profit or loss for the long position and the short position. For example, the CAMAM/CAMJR option spread trade circled below shows a $27,657.78 profit for the 11 long CAMAM options and a -$10,026.24 loss for the 11 short CAMJR options resulting in a net profit of $17,631.54 for the spread trade. Note: The actual profit results presented here may vary with the actual profit results presented in other Legacy Publishing LLC publications due to the different strategies and time frames presented in other publications. The cost basis for some of the options in these portfolios may be reduced by rolling over profits at option expiration which is one of the Hughes Optioneering Trade Management Rules. Option and stock investing involves risk and is not suitable for all investors. Only invest money you can afford to lose in stocks and options. Past performance does not guarantee future results. No representation is being made that any account will or is likely to achieve profit or losses similar to those shown. 83 Profits $500,278.76 Average Return 79.7% Page 1 of 2 84 Profits $500,278.76 Average Return 79.7% Page 2 of 2 85 Profits $50,104.14 Average Return 70.0% 86 Profits $199,052.70 Average Return 91.3% 87 Profits $206,259.32 Average Return 93.1% Page 1 of 2 88 Profits $206,259.32 Average Return 93.1% Page 2 of 2 89 Profits $400,481.66 Average Return 230.5% 90 Profits $70,868.63 Average Return 85.7% 91 Profits $1,356,052.06 Average Return 211.9% 92 Profits $323,069.44 Average Return 54.8% 93 Profits $315,756.53 Average Return 87.6% 94 Continued from previous page . . . 95 Profits $315,849.90 Average Return 38.2% 96 Profits $118,514.37 Average Return 99.7% 97 Profits $155,361.56 Average Return 94.8% 98 Continued from previous page . . . . 99 Profits $175,467.53 Average Return 95.7% 100 Profits $123,173.55 Average Return 43.7% 101 Profits $147,886.02 Average Return 81.7% 102 Profits $192,077.25 Average Return 71.6% 103 Profits $92,326.65 Average Return 33.7% 104 Continued from previous page . . . 105 Continued from previous page . . . 106 Profits $254,006.83 Average Return 114.9% 107 Profits $94,959.71 Average Return 45.5% 108 Profits $296,209.32 Average Return 15.4% 109 Profits $341,223.00 Average Return 86.6% 110 Profits $111,648.05 Average Return 41.7% 111 Profits $81,942.94 Average Return 61.7% 112 Profits $115,311.95 Average Return 38.0% 113 Profits $109,021.20 Average Return 91.7% 114 Profits $143,743.42 Average Return 30.4% 115 Profits $105,901.03 Average Return 70.7% 116 Profits $64,044.20 Average Return 36.5% 117 Profits $154,821.03 Average Return 95.9% 118 Profits $120,316.99 Average Return 20.5% 119 Profits $71,987.41 Average Return 14.5% 120 Profits $135,765.00 Average Return 64.2% 121 Profits $81,698.27 Average Return 17.0% 122 Profits $147,046.06 Average Return 74.4% 123 Profits $41,703.72 Average Return 18.6% 124