1 - Partner Concepts LLC

Transcription

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MASTERCARD DESTINATIONS SOUTHERN CALIFORNIA 2004
CALIFORNIA, FABLED LAND OF PALM TREES and surfers strolling
SBCVB
through golden streets, is a favorite destination of travelers all over the country, as
well as the world. However, it is truly Southern California that embodies the
California joie de vivre so often portrayed by the media and seen on the silver
screen, making a trip here a dream come true for visitors from near and far.
Southern California is exquisitely rich in geography and culture and flaunts miles
of pristine beaches, mountain ranges, old-growth forests, and vast stretches of
deserts. The landscape is steeped in history, with dinosaur fossils, Native American
rock carvings, and ghost towns from the Gold Rush all having left an indelible mark.
2
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SANTA BARBARA
3
privileges at many of the popular attractions in the park. Gift certificates and
LOS ANGELES
further information are available at
www.universalstudioshollywood.com.
Universal Studios’ signature behind-thescenes Studio Tour attraction also invites
guests to explore the studios’ 415 acres
where 500-plus outdoor sets and
facades have been seen in more than
8,000 movies filmed on the lot, including
such blockbusters as Bruce Almighty, The
Hulk, The Scorpion King, Dr. Seuss’ How
the Grinch Stole Christmas, and Dr.
Seuss’ The Cat in the Hat.
UNIVERSAL STUDIOS HOLLYWOODSM
Another handy online tool is the Printat-Home ticketing option, available exclu-
tickets are scanned. Guests can pur-
Never Told,” otherwise known as Shrek
sively through the theme park’s website—
chase Front-of-Line ticket options as well
4-D™. Guests are transported to the
www.universalstudioshollywood.com.
as the popular “Celebrity Annual Pass”
fairy-tale land of Duloc, where the
Guests print redeemable tickets from
that enables guests to visit the park over
reunited talents of the animated
their personal computers, and upon arriv-
and over again.
movie’s original cast, including Mike
ing, bypass ticket booth lines and pro-
CRUISING LOS ANGELES
L
os Angeles is situated smack in
nings into a world-class entertainment
between fantasy and reality, and catapult
the middle of Southern California’s
destination that offers a unique experi-
guests into their favorite movies and tele-
vacation mecca and plays an inte-
ence for both local and visiting guests.
vision programs.
gral part of any trip here. Even if sun,
surf, and sand aren’t on your agenda,
there is plenty to keep you busy. L.A. is
home to the famed Universal Studios,
hundreds of museums, theaters, and
music venues, and of course, plenty of
From its modest beginnings in 1964,
A premium way to experience
Universal Studios Hollywood has grown
Universal Studios Hollywood is through
whether it’s designer labels or knock-
from five employees, a make-up artist,
their exclusive “VIP Experience” which
40 AND FABULOUS!
Universal Studios
is pulling
and a handful of stunt performers to
offers guests unprecedented “back-
become The World’s Largest Movie
stage” studio access. Guests are fer-
Studio and Theme ParkSM, whose ulti-
ried about on custom trolleys sporting
mate goal remains steadfast: to immerse
state-of-the-art LCD video monitors and
out all the stops to celebrate its 40th
guests in an authentic Hollywood enter-
sound systems and are escorted by
anniversary this year. As the Hollywood
tainment experience. Today, Universal
VIP guides, all of whom are walking
landmark enters its fifth decade, it’s clear
Studios Hollywood employs the latest in
Universal encyclopedias, chock-full of
that the movie-based theme park has
state-of-the-art technologies to craft
park knowledge and trivia. VIP Exper-
truly evolved from its “Studio Tour” begin-
cutting-edge thrill rides that blur the lines
ience guests also receive front-of-the-line
4
HollywoodSM
and John Lithgow, pick up where Shrek
UNIVERSAL STUDIOS HOLLYWOODSM EMPLOYS
THE LATEST IN STATE-OF-THE-ART TECHNOLOGIES
TO CRAFT CUTTING-EDGE THRILL RIDES.
places to pick up the latest fashions,
offs you’re after.
billings include the “Greatest Fairy Tale
Myers, Eddie Murphy, Cameron Diaz,
Goodshot®
ceed directly into the park where their
As for Universal’s attractions, favorite
5
left off. And although California is now
The Ride will hurtle guests through
Jillian’s Hi-Life Bowling, Rumba Room
seeing more of Ah-nold than ever, only
authenticated Egyptian catacombs and
(a spicy Latin nightclub), and a six-
Terminator®
into the spine-tingling world of the
stor y-tall IMAX® theater. Shoppers can
multiple dimensions in a short, but
Mummy movies within a massive
spend hours in the myriad of stores at
nothing less than action-packed film.
60,000-square-foot soundstage. Van
CityWalk, making it a great place to
Jurassic
2: 3D brings him to life in
Park®—The
Helsing: Fortress Dracula, which resur-
buy souvenirs and gifts for the folks
rects Transylvania’s infamous resi-
back home. A stop at CityWalk is the
transports guests to the prehistoric
dents--Dracula, The Wolf Man, and The
per fect complement to a day at the
world, as seen on the big screen:
Frankenstein Monster--in a walk-
theme park and it’s especially vibrant
Murky skies, primordial forests, and
through experience that mirrors the
after the sun goes down, when neon
Ride, one of the
more rambunctious rides at the park,
Earn free nights and flights
20% faster at Best Western.
UNIVERSAL CITYWALK®
A STOP AT CITYWALK IS THE PERFECT COMPLEMENT TO A DAY AT THE
THEME PARK AND IT’S ESPECIALLY VIBRANT AFTER THE SUN GOES DOWN.
bubbling rivers impart a feeling of omi-
chilling suspense of Universal
signs turn the drag into a mini Las
nous predatory malice, and feisty
Picture’s upcoming film.
Vegas Strip.
Velociraptors lurk around every twist
and turn.
Adjacent to the theme park is
Universal CityWalkSM, a fantasy world
First-timers and seasoned park vet-
of more than 65 restaurants, shops,
FUN AND FAB
Now through May 14, 2004, you’ll earn 20% more Gold Crown Club International
points for every qualified stay at a Best Western hotel when you pay
with your MasterCard.® Points are redeemable for global free room
nights, dining, shopping, entertainment, airline miles and
more. So get going…The sooner you book your stays,
the sooner you’ll earn free nights and flights.
Membership in Gold Crown Club International and registration
required. Be sure to mention promotion code MC20P.
THE WORLD’S LARGEST
H OT E L C H A I N ®
Tickets to Mamma Mia! are what the
erans alike will be sure to return in the
movie theaters, and nightclubs, punc-
crowds are clamoring after. Mamma
summer as two exciting new attrac-
tuated by outrageous and whimsical
Mia! is an ongoing hit, a musical with a
tions will be unveiled. Revenge of the
storefront decorations. Cuisine ranges
disco beat that has woven the popular
goldcrownclub.com
1-800-237-8483
MummySM—The
from award-winning Italian food at
songs of the Swedish rock group ABBA
thrill ride marks the theme park’s first-
Buca di Beppo and Texas-size steaks
into its story line. It’s a multifaceted
ever indoor roller coaster. Fusing roller-
at the Saddle Ranch Chop House to
love story; one part following a young
coaster technology and CGI with movie-
soda fountain treats and kettle corn
bride about to be married on an idyllic
based immersive storytelling tech-
creations at Popcornopolis. Some of
Greek island, the other retracing her
niques, Revenge of the Mummy—
the enter tainment venues include
mother’s youthful romances. It’s an
6
Ride, a new genre of
®
Join or register today!
A stay is defined as one or more consecutive nights at a Best Western, regardless of the number of check-in, check-out occurrences. Qualifying stays must occur by
May 14, 2004. Offer valid for U.S. and Canadian members only for stays worldwide. To be eligible, you must be a Gold Crown Club International points-earner and
you must register for this offer in advance of your first stay. Full payment must be made with a valid MasterCard card. Twenty percent bonus points (20% of your
base points earned) will be automatically credited to your account following your stay. All standard Gold Crown Club International program rules and terms and
conditions apply. For complete program terms and conditions, visit goldcrownclub.com. Gold Crown Club International is owned and operated by BW GCCI, Inc., a
wholly owned subsidiary of Best Western International, Inc. Each Best Western hotel is independently owned and operated. ©2004 Best Western International, Inc.
7
“A GUARANTEED, GET-HAPPY,
DANCING-IN-THE-AISLES HIT!”
uplifting tale that is as irreverent as it
is sentimental. It entrances everyone—
from 20-somethings who are too young
to be original ABBA fans to aficionados
of big band music. Among the songs in
Pat Collins, UPN 9-TV
the musical are “The Winner Takes it
All,” “Money, Money, Money,” “Dancing
Queen,” “S.O.S.,” “Knowing Me,
Knowing You,” “Take A Chance on Me,”
THE
’S
WORLD
“Gimme! Gimme! Gimme!” and more.
Ben Brantley of The New York Times
wrote: “While it may be widely
will be hosting the San
ing fee, and all visitors get to board the
Diego Padres April 5th
efficient tram that winds up the hillside
through the 7th, per fect
and deposits them at the entrance of
timing for spring breakers
this postmodern fortress. www.getty.edu
wanting a dose of America’s
favorite pastime. Plus, if
Park, a 25-acre, palm-lined paradise
you purchase four Outer
set atop a sandstone bluff, stretches
Reserve Level tickets with
over ten blocks along Ocean Avenue,
your MasterCard® card on
and offers seascapes, lush grounds,
any of the 20 designated
and extended exercise paths. On a
Grand Slam game dates you
clear day, viewers in this front row seat
receive a $20 concession voucher.
to the Pacific can see all the way from
gives off a moist-eyed sincerity that is
www.mastercard.mlb.com
Malibu to Palos Verdes, as well as
The Getty Museum is batting a thou-
catch one of those famed purple-pink
West Coast sunsets. Venice Beach,
ON A CLEAR DAY, VIEWERS IN THIS FRONT ROW
SEAT TO THE PACIFIC CAN SEE ALL THE
WAY FROM MAILBU TO PALOS VERDES.
popularity is the fact that last year it
sand from its perch on a Brentwood
celebrated its ten-millionth audience
peak, commanding stunning city and
member. Mamma Mia! will be playing
ocean vistas, and housing some of the
at the Pantages Theatre in Los
finest collections of Greek and Roman
Angeles April 20 through June 13.
antiquities, European paintings, and
www.mamma-mia.com
American photographs in the nation.
What better way to enjoy a balmy
Simply experiencing the rolling 110-acre
spring day than to head to the ballpark?
grounds and the Richard Meier–designed
The official opening day of Major
architecture alone are worth the trip,
League Baseball is April 4th and
but several upcoming special exhibits
Dodger Stadium beckons. The L.A.
will make any visit all the sweeter.
Dodgers, fresh out of spring training,
Admission is free, except for a $5 park-
8
SHOW!
Looking to get outdoors? Palisades
embarrassed at having enjoyed it, it
beyond camp.” Evidence of the show’s
#1
GETTY MUSEUM COURTYARD
Top and center: Los Angeles Convention & Vistors Bureau; bottom: Robert Pacheco/Getty Museum
DOWNTOWN
NATURAL HISTORY MUSEUM OF LOS ANGELES
©M+H
described as a hoot by theatergoers
A mother. A daughter. 3 possible dads.
And a trip down the aisle you’ll never forget!
SAN FRANCISCO
Golden Gate Theatre
Now through Apr 17
415-512-7770
LOS ANGELES
Pantages Theatre
Apr 22 - Jun 12
213-365-3500
FOR MORE INFORMATION VISIT: www.mamma-mia.com
CAST RECORDING ON DECCA BROADWAY
BROADWAY • LAS VEGAS • US NATIONAL TOUR • TORONTO • WORLDWIDE
9
the Santa Monica Pier, and Malibu
are also wor th a visit and supply
plenty of fresh air.
10
warmers are back.
SAVOR AND SIP
Looking for A-listers to go with your
SHOP
salad? L.A. is a circus of celebs, many
L.A. has a plethora of stores and for
of whom—own their own restaurants.
good reason: The city is obsessed
Hot newcomers include Ashton
with image. New outposts are always
Kutcher’s Dolce, known for its grilled
popping up and the latest to attract
cuttlefish, homemade pastas, and
power shoppers is Abbot Kinney. Near
prices for the in-crowd. Ago, Robert
casual-vibed Venice, it also has its
DeNiro’s Italian haunt, specializes in
share of storefronts for the hoi polloi
silken tuna carpaccio and branzino with
to plunder. Strange Invisible Per fumes
steamed spinach. If you think Jennifer
is a must for those who want to waft
Lopez’s love life is spicy, wait till you try
unique. Custom blends run $100 to
the salsa at La Boca del Conga Room.
$200, but are worth every drop. As
Reserve early, stay late, and get a plate
for vintage duds without the holes,
of Argentinean beef filet with chimichur-
Shabon is the place to search for that
ri sauce. But not all of the eateries are
piece from the past. It may be filled
glitzy; Nate ’n Al’s is a small, scrappy
with the looks of yesteryear, but the
little deli which has been around forev-
fashions at Shabon are definitely of
er—and looks like it, but serves up a
the moment and yes, it’s true, leg
mean pastrami sandwich.
v
Los Angeles Convention & Vistors Bureau
SUNSET BOULEVARD
11
beach towel you left in Venice: $27
backpack you lost near Sunset Strip: $45
pda you forgot at café in Beverly Hills: $330
replacing your card anywhere:
priceless
For everything from card replacement to
cash advances to locating the nearest ATM,
call 1-800-MasterCard.
there are some things money can’t buy.
for everything else there’s MasterCard.®
©2004 MasterCard International Incorporated
12
13
SAN DIEGO &
LA JOLLA
San Diego is blessed with one of the
marine mammals and
more spectacular displays at Anza Borrego
offers outstanding
Desert State Park. Depending on rainfall
shows, animal encoun-
in winter, the desert comes alive with a
ters, thrill rides, and
magical profusion of wildflowers in the
once-in-a-lifetime expe-
spring. Blink and you’ll miss it as the
riences for the entire
full-bloom phenomena only lasts for two to
family. Journey To
six weeks, usually finishing up by the end
Atlantis, a wet and wild
of April. www.anzaborrego.statepark.org
adventure ride, fea-
Along the same lines are the flower
S
Beverly Hills, is the quintessential
gem in the San Diego area. Stunning
stands to some seriously gourmet
seemingly endless list of activities for vis-
beaches, restaurants, galleries, and
affairs that have nabbed the attention
itors, including 92 golf courses. A full
shops come together to form this mag-
of the food world’s movers and shak-
gamut of outdoor activities—rock climb-
nificent coastal outpost. The area is
ers. On that note, Tapenade is a
ing to mountain biking to scuba diving—
chock-full of spots for the outdoor
reflection of summer in Provence,
round climate, arguably one of the
Southern Californian hideaway and a
from an abundance of fish taco
best in Southern California, and a
plunge and is a wel-
and April the grounds erupt into a sea of
come addition to the
colorful ranunculus and tours are offered
league of other robust rides at the
are able to view the baby bear from 11
to the pubic seven days a week. They
park. Also on the spring lineup is the
to 2 daily. Other pandas can also be
have a slightly longer shelf life, but make
130,000-gallon Commerson’s dolphin
observed from 9 to 4.
sure to visit the fields before the end of
exhibit, opening on Memorial Day.
May. www.theflowerfields.com
www.seaworld.com
LA JOLLA IS THE QUINTESSENTIAL SOUTHERN
CALIFORNIAN HIDEAWAY AND A GEM IN
THE SAN DIEGO AREA.
enthusiasts as well. Top picks include:
while George’s at the Cove is pre-
Torrey Pines State Beach, known for its
sided over by a Food and Wine Top 10
sandstone cliffs and a swimming hole
Chef, and Nine-Ten promises à la
atmosphere; the Children’s Pool, great
minute cuisine, banking on fresh
for snorkeling and seal and sea lion
organic produce and exotic fish flown
sightings; La Jolla Cove, favored by
in from all over the world.
swimmers and divers; and La Jolla
Shores, perfect for the fledgling surfer.
DESERT IN BLOOM
14
ground of more than 3,500 exotic animals, is also worth a peek. If you’re
on to the Carlsbad Ranch. The theme
birth of Mei Sheng, the new giant
planning on visiting Sea World, the Zoo,
park is home to more than 20,000
panda at the San Diego Zoo. Guests
and the Wild Animal Park, consider pur-
FUN AND FAB
FUN AND FAB
Once you get the hang-ten of riding the
Springtime in Southern California always
waves, move on to Marine Street,
brings a smile to botanists’ faces, as
Windansea, and Black’s Beach.
the wildflowers come out in full force.
Top: Brett Shoaf/San Diego Convention & Visitors Bureau; bottom: San Diego Convention & Visitors Bureau
La Jolla, San Diego’s answer to
Other animal highlights include the
The zoo’s Wild Animal Park, stomping
Dining options in La Jolla range
even a gateway to Mexico, makes it a
must for anyone coming to the region.
tures a 60-foot watery
fields at Carlsbad Ranch. Around March
Nearby Sea World is the perfect add-
an Diego touts a near perfect year-
PICK YOUR OWN BOUQUET
15
FALLBROOK
SAN DIEGO COUNTY
MT. PALOMAR
PALA
CASINO
BORREGO SPRINGS
ESCONDIDO
OCEANSIDE
JULIAN
CARLSBAD
RANCHO
BERNARDO
RAMONA
DEL MAR
LA JOLLA
PACIFIC BEACH
MT.
LAGUNA
LAKESIDE
MISSION VALLEY
EL CAJON
MISSION BAY
ALPINE
DOWNTOWN
SAN DIEGO
CORONADO
CHULA
VISTA
CAMPO
MEXICO
San Diego Attractions: 1. Anza-Borrego Desert State Park 2. ARCO Olympic Training Center 3. Barona Casino 4. Birch Aquarium at Scripps 5. Cabrillo National Monument 6. Carlsbad
Company Stores 7. Del Mar Racetrack 8. Fashion Valley Shopping Center 9. Knott’s Soak City 10. LEGOLAND California 11. Mission San Luis Rey 12. San Diego Railroad Museum (Campo)
13. San Diego Wild Animal Park 14. SeaWorld Adventure Park 15. Sycuan Casino 16.Viejas Casino & Outlet Center
chasing the 3-for-1 Pass, which grants
theaters, ar t galleries, boutiques,
visitors five days of unlimited access to
offices, and lofts. The sun never sets
all three animal attractions. Passes can
on this vibrant city.
be purchased through the zoo.
SHOP
Back in town, downtown San Diego
ART LOVERS
16
To some, a vacation isn’t a vacation
continues to evolve into an exciting
unless pounding the pavement and
urban center with all the fixings and
loading up shopping bags is involved.
spring marks the much anticipated
Down-tempo San Diego delights with a
unveiling of PETCO Park, the San
vast variety of vendors hawking ever y-
Diego Padres’ new baseball stadium.
thing from high-end swimwear and
Following on its heels, the Midway
beach gear to sombreros and piñatas.
Magic–San Diego Aircraft Carrier
Hip Hillcrest is hopping with indepen-
Museum opens its doors in June. The
dent shops and restaurants, making it
historic Gaslamp Quar ter, listed on
a great place to update your look, pur-
the National Register of Historic
chase gifts, and grab a bite. Little Italy
Places, is also experiencing a renais-
is home to Can’t Find Fellini, a verita-
sance. A “must-see,” the grand
ble vintage wonderland that is likened
Victorian-era buildings in the quar ter
to poking through a well-stocked attic
house more than 90 of the city’s
full of forgotten treasures while listen-
finest restaurants, pubs, nightclubs,
ing to hip-hop and old school funk.
San Diego Convention & Visitors Bureau
www.sandiegozoo.org
17
SAN DIEGO STATE UNIVERSITY
As for dinner, San
SCENE
Diego’s myriad restau-
SCENE
rants are gourmet
For a classy evening, Gaffney’s Wine
tested and foodie
Bar in the Lumber Yard in Encinitas or
approved. Favorites
Croce’s Jazz Bar, do the trick. Also, the
include sunset dining
U.S. Grant Hotel, a favorite of the over-
at Peohe’s in Coro-
30 business set, is the place to meet
nado (take the ferr y
fellow travelers while relaxing with a
from downtown), the
martini at the mahogany bar.
French Mediterranean
For clubbers, On Broadway has a
dishes at Mille Fleurs,
variety of music, scantily clad women,
Asian appetizers at
and lots of bars, meaning no con-
Roppongi, and all of
gestion when you need a refill. Bar
the alfresco dining
Dynamite hosts an eclectic mix of peo-
options in the Gaslamp
ple, and a decent DJ. Onyx Room is
Quar ter. Other best
one of San Diego’s hippest hangs.
bets include: Bombay
W and Sidebar are the current “it”
Exotic for Indian;
spots, despite the absence of dance
OLD GLOBE THEATRE IS THE
OLDEST PROFESSIONAL THEATER
IN CALIFORNIA.
floors. It’s actually
Once you get over the name, Un-Un
two bars in one: In
Universally United is more like art
front there’s a
meeting life, and clients flip through
mood-lit cocktail
glossy magazines before stocking up
lounge and in the
on “it” and hip designers.
back, acid jazz
bands and DJs keep
SIP
the crowds groovin’.
Breakfast reigns in the sunshine capi-
As for Nor th County,
tal of the state, so grab your shades
nightlife revolves
and get some grub. Locals like the
around Epazote,
Potato Shack in Encinitas for spud spe-
En Fuego, and
cialties made to order; the Cantina in
ALFRESCO FARE
Pacific Beach for coconut French toast,
Jimmy O’s.
As for other pur-
as well as a treasure trove of tofu spe-
Region and Rice Jones for tasty organ-
suits, the Old Globe Theatre is the old-
cialties; and T’s Cafe for Bloody Marys
ic fare; Indigo Grill (tr y the butternut
est professional theater in California,
and super-sized skillets. Another “PB”
squash soup) and Parallel 33, both
per forming classics, contemporar y
breakfast favorite is World Famous. If
sophisticated scenes that make even
dramas, and experimental works.
you’re more in the mood for lunch, try
20-somethings feel glamorously grown
It produces the famous summer
Kealani’s for Hawaiian food and live
up; Tur f Club, a primevally dark
Shakespeare Festival and its sister
island music, Mozy Café for Caribbean
restaurant and bar where you grill
theaters, the Cassius Car ter Centre
(don’t miss the plantains), and El Indio
your own meat; as well as Beach
Stage and the Lowell Davies Festival
for Mexican.
Grass, Kemo Sabe, and Chive.
Theatre, also have exciting lineups.
18
v
San Diego Convention & Visitors Bureau
SAVOR
AND
SAVOR
AND SIP
19
must be sure to find their way to the
County Cour thouse (climb to the top
beach day, as that’s a quin-
Sunken Gardens.
tessential Santa Barbara pastime. Locals love Hendr y’s
is another way to appreciate the exem-
Beach, where you can get a
plar y architectural examples found
cocktail at the Brown Pelican;
downtown. For more culture, head to
West Beach, in the shadow of
the Santa Barbara Museum of Ar t. Or
the Mesa; East Beach for
visit the Maritime Museum, located at
kayaking or a rousing game
the harbor, a bustling spot great for
of volleyball; and glamorous
watching fishermen and the yachting
Butter fly Beach, situated
set go about their business.
below the Four Seasons
Head to the hills for hiking and
Biltmore Hotel. Slightly south,
wine tasting, but take time to knock
Summerland and Carpinteria
about small towns like Ballard, Santa
beaches are also wor th their
Ynez, and Los Olivos, all off Highway
salt and sand.
154. Spend the day sipping on chardonnay and pinot noir, the varieties that
have led the charge in establishing the
WINE COUNTRY
Make sure to schedule a
for sweeping city views) and the
The 12-block Red Tile Walking Tour
SANTA
BARBARA
region as the “New Napa.”
SHOP
It may be heralded as the American
Riviera, but Santa Barbara has its fair
share of shops peddling European
designers and styles. Hear ts melt and
budgets are abandoned at A Tropical
SANTA BARBARA MISSION
locations throughout the city several
mately two hours North of L.A., is
times a week. Locate the farmers’
FUN AND FAB
considered the ceiling of Southern
market information booth for demon-
Spring showers bring flowers and Santa
strations, free recipes, and more.
Barbara is another great locale for culti-
California. The mountains meet the
THE 12-BLOCK RED TILE WALKING TOUR IS
ANOTHER WAY TO APPRECIATE THE EXEMPLARY
ARCHITECTURAL EXAMPLES FOUND DOWNTOWN.
FUN AND FAB
vated green thumbs. Lotusland, a
unique 37-acre estate and botanic garden situated in the Montecito foothills
just east of Santa Barbara, is well worth
a visit. Reservations must be made in
ocean in this seaside haven, creating
advance by calling (805) 969-9990. Visit
an impossibly beautiful natural setting
www.lotusland.org for further information.
that houses some of the best architec-
Perfuming the air across from the
ture in California, as well as a breadth
Santa Barbara Mission is the well-
of cultural and recreational activities.
tended rose garden. A sprawling grass
lawn completes the scene and is the
There is nothing like feeling the
perfect spot for a Frisbee game or picnic.
sun on your skin as you walk along
Slightly off the beaten path are the
tiled and tidy State Street or sip a
latte at an outdoor café while people-
Ellwood eucalyptus groves in Goleta
watching. Well-coiffed women wearing
where monarch butter flies “vacation”
high heels rub elbows with flip-flop-
for the winter, and the Vendanta
wearing college students while each
Temple, a tranquil convent nestled
deep in the Montecito hills.
selects organic produce at the farmers’ market that sets up at various
20
DOWNTOWN’S RED TILE ROOFS
Back in town, snap happy tourists
Santa Barbara Conference & Visitors Bureau
S
anta Barbara, situated approxi-
21
denim are to be had.
Julia Child’s favorite taqueria (don’t
Firebird, and imbibe beer and wine
Yoga abounds in
be intimidated by the long lines;
from around the globe. Indochine is an
Santa Barbara and if
like all good things in life, it’s wor th
outpost of Southeast Asian chic, cater-
there’s any truth in
the wait).
ing to the see and be seen crowd,
dressing for success,
outfitting yourself at
countr y cuisine, Zen Yai for Thai, Dow-
one of the more brazen dance floors in
Drishti will get you
ney’s for fine dining, Colds Spring
town. If an evening of live music is more
into a headstand in
Tavern for a trip down stagecoach
the ticket, try Soho, a New York–style loft
no time. The Zen-like
lane, Tupelo Junction Café for south-
space with brick walls and a great line up
sanctuary balances
ern brunch, and the newest, hippest,
of performers, big name and small, every
yoga apparel and
par t lounge, par t restaurant, Quantum.
night of the week.
props, books, jewelry,
and more.
Looking for downthe big-name brands
and enter tainment venues—housing
have infiltrated Santa
an opera, an orchestra, the much-
Barbara and can be
acclaimed Ar ts and Lectures program
found in and around
at UCSB, a county bowl, and of
downtown. Paseo
course, the accessor y of trendy towns
Nuevo, an open-air
ever ywhere, a film festival, complete
Spanish-style mall
with quirky theaters like the Granada
with smart-tile and
and the Arlington.
PARTNER CONCEPTS DEVELOPS CUSTOM INTEGRATED
MARKETING PROGRAMS FOR DESTINATIONS AROUND
THE WORLD.
Publisher: Paul Cohen, [email protected]
Editor: Amy Wong, [email protected]
Associate Editor: Denise J. Iest, [email protected]
Production Manager: Nicole Erlinger, [email protected]
Partner Concepts LLC,128 Lubrano Drive, Suite 301
Annapolis, MD 21401
410-224-7688 www.partnerconcepts.com
As for a night out, cocktails at the
as well as fountains
Four Seasons Biltmore is about as
and cafés, is a
classy as it gets, while the dimly lit
shopper’s delight.
Blue Agave ser ves as the watering
hole for those seeking a large selec-
SAVOR AND SIP
tion of tequila. Next door, guests sink
de la crème of today’s luxe lingerie
The Santa Barbara dining scene gets
and swimwear. Those possessing the
kudos for wisely tapping into the
figure of a 16-year-old and a trust fund
abundance of local products that flood
into a Moroccan-style living room at
CABRILLO BIKE PATH
SANTA BARBARA PACKS A PUNCH WITH FINE
ART AND ENTERTAINMENT VENUES—HOUSING
AN OPERA, AN ORCHESTRA, AND THE ARTS
AND LECTURES PROGRAM AT UCSB.
should head to True Grit where the bold
the region. Avocados, spot prawns,
and the beautiful squeeze into high-end
lobster, olives, wines, farm-fresh pro-
jeans and a bevy of other fashion-plate
duce, and even ostrich are showcased
pieces. If perfecting the art of wearing a
on menus all over town. Locals and
sweat suit that costs more than a five-
tourists alike flock to Brophy’s, a New
piece business suit is up your alley,
England–style clam bar overlooking
Wendy Foster delivers. Clingy T-shirts,
the harbor; Arigato for sushi du jour
darling dresses, and (more) designer
on State Street; and to Super-Rica,
22
This supplement was written and produced by Partner
Concepts, and did not involve the reporting or editing
staff of this publication.
For such a small city, Santa Barbara
packs a punch in terms of fine ar t
v
There’s plenty of sunshine to go
around, but deciding when, where, and
how to organize a trip to Southern
California can be cloudy. The
MasterCard Destinations™ website,
www.mastercard.com/destinations,
complete with a trip planning engine,
can save the day. It’s a useful tool
for booking hotels, planning travel, and finding
discounts and special deals, many of which have a
printable coupon option. Recommended itineraries
and upcoming events are regularly updated, making it a site that
you will want to consult whenever making vacation plans. Other
helpful links include the Los Angeles Convention and Visitors
Bureau, www.visitlanow.com, the San Diego Convention and
Visitors Bureau www.sandiego.org, and the Santa Barbara
Convention and Visitors Bureau, www.santabarbaraca.com.
Santa Barbara Conference & Visitors Bureau.
Affair, a whimsical seashell and silk
draped oasis over flowing with la crème
SCENE
to-earth offerings? All
wrought-iron touches,
SHOPPING ON STATE STREET
while the Wildcat savors its reputation as
Other top picks: Bouchon for wine-
MORE INFORMATION
23

1 - Partner Concepts LLC

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