crytek in korea - Hessen-IT

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crytek in korea - Hessen-IT
CRYTEK
GLOBAL SUCCESS WITH LOCAL
INSTRUMENTS – CRYTEK IN KOREA
AVNI YERLI | MANAGING DIRECTOR | HANAU| 24.11.2010
© 2010 Crytek GmbH
CRYTEK
HISTORY
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
founded in Coburg
CryENGINE 1
„Dinousaur
Island“ for
NVIDIA
publishing
agreement
Ubisoft
First
licensee:
Wemade
Second
licensee:
NC Soft
First game:
Far Cry
publishing
agreement
EA
CryENGINE 2
CryENGINE 3
Studio:
Kiev
(Ukraine)
Studio:
Budapest
(Hungary)
Studio:
Sofia
(Bulgaria)
Studio:
Move to
Frankfurt
am Main
2nd game:
Crysis
3rd game:
Crysis
Warhead
Nottingham
CryENGINE3 4th game:
in S-3D
Crysis 2
(UK)
Studio:
Seoul
(S.Korea)
© 2010 Crytek GmbH
CRYTEK
INTERNATIONAL TEAM
CRYTEK FRANKFURT
300+ employees
CRYTEK KIEV
80+ employees
CRYTEK UK
80+ employees
Nottingham
Kiev
Frankfurt
Budapest
REALTIME IMMERSIVE
8 employees
CRYTEK HUNGARY
70+ employees
Sofia
Orlando
Seoul
CRYTEK SEOUL
15 employees
CRYTEK BLACK SEA
50+ employees
© 2010 Crytek GmbH
CRYTEK
BUSINESS UNITS
GAMES
TECHNOLOGY
Creation of original IPs
Games
Strong franchises
Serious Games
Online & offline
Movies
???
Stereoscopic 3D
© 2010 Crytek GmbH
CRYTEK
RELEASED GAMES
MARCH 2004
(2.5 Mio. units)
NOVEMBER 2007
(3 Mio. + units)
SEPTEMBER 2008
(1.5 Mio. units)
MARCH 2011
PC
PC
PC
PC, Xbox 360 and PS3
Average Rating
Average Rating
Average Rating
Average Rating
90 %
91 %
85 %
93+ % (aimed)
© 2010 Crytek GmbH
CRYTEK
CRYENGINE® 3
© 2010 Crytek GmbH
CRYTEK
CRYENGINE® 3 LICENCEES
GAMES
SERIOUS GAMES
...
...
© 2010 Crytek GmbH
CRYTEK
CULTURE & VALUES
ENVISION: AIM HIGH
• Innovation is key
• Challenge the best technology available
• Make quality the time driver
ENABLE: GIVE FREEDOM TO CREATE
• Find your visionaries and trust them
• Game developemt is an experimental process: Try. Try. Try again.
• Introduce intelligence to your tools and pipelines
ACHIEVE: HIGH-QUALITY CONTENT
• Fast iteration
• Organic corporate growth
© 2010 Crytek GmbH
CRYTEK
KOREA AND THE GAMES INDUSTRY
GLOBAL LEADER OF ONLINE GAMES
Population: 49M
Internet Users: 37.5 m
Online Game Market Size: $ 3 bn
No. of Internet Cafes: 21,000+
© 2010 Crytek GmbH
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CRYTEK
KOREA AND THE GAMES INDUSTRY
GLOBAL LEADER OF ONLINE GAMES
•Flagship & benchmark territory for Business Model and Content Creation in
Asia
•Subscription based games: Gamers pay fee for specific time frame (e.g.
monthly) to gain access to the online game
•Free-to-play + Microtransaction / Freemium games: free access / game
economy system encourages users to pay for specific parts of the game, i.e.
items, weapons.
© 2010 Crytek GmbH
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CRYTEK
KOREA AND THE GAMES INDUSTRY
GLOBAL LEADER OF ONLINE GAMES
• Korean companies - Korean content - International success
•Companies like NHN, NCsoft,Nexon, Neowiz, CJ Internet generate multiple
hundred million dollars each year (domestic + international).
•Games like Ragnarok Online, Lineage, CrossFire, Maple Story & Aion are
Korean origin games which have international success across multiple
territories.
© 2010 Crytek GmbH
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CRYTEK
CRYTEK SEOUL, SOUTH KOREA
STUDIO FACTS
• founded in 2008
• 15 employees
• Business Development Asia
• CryENGINE® 3 support
REASONS FOR FOUNDING
• access to the Asian Market
• growing importance of the Asian Market
© 2010 Crytek GmbH
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CRYTEK
CRYTEK SEOUL, SOUTH KOREA
REASONS FOR CRYTEK BEING AND DOING BUSINESS IN KOREA
• Crytek adds, with the CryENGINE® license, a stronger technology aspect to the Korean licensee
partners.
• On the other side, Crytek also learns, and wants to learn, from the strengths of the Korean online
game market.
© 2010 Crytek GmbH
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CRYTEK
CRYENGINE LICENSEES KOREA
ONLINE GAME LICENSEES FROM KOREA
Market leading AAA Quality MMORPG developers are choosing Crytek’s technology to
develop Next-Generation games.
© 2010 Crytek GmbH
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CRYTEK
LESSONS LEARNED
GUIDANCE ON WORKING WITH KOREAN PARTNERS
• Language barriers: English is a challenge generally in Asian territories. Localization is
extremely important.
• Cultural differences: For example, you have to be patient in a long process. Always be
respectful of the local partner, he will always have better knowledge of the local market
and what´s best for that market than you.
• Hierarchy levels must be maintained strictly.
• Job titles play an important role since they symbolize priority and reflect
responsibilities.
• Koreans are very determined, loyal and hard-working/ identify with their company a lot.
• Koreans are very respectful co-workers.
© 2010 Crytek GmbH
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CRYTEK
THANKS FOR YOUR ATTENTION
ANY QUESTIONS?
© 2010 Crytek GmbH