Investors Briefing Q1

MEDIA PRIMA BERHAD
Financial & Business Review
For the 1st Quarter Ended
31 March 2012
16 May 2012
1
TABLE OF CONTENTS
Section
Content
MEDIA PRIMAOverview
BERHAD
Section 1
Section 2
Page
3–5
Performance Review
Section 2.1
Media Prima Group
7 – 11
Section 2.2
TV Networks
12 - 16
Section 2.3
Print Media
17 – 20
Section 2.4
Radio Networks
21 – 25
Section 2.5
Outdoor Media
26 – 30
Section 2.6
New Media
31 – 34
Section 2.7
Corporate & Others
35 – 36
Section 3
Conclusions
37 - 43
2
Section 1
OVERVIEW
Media Prima, through all
our platforms, reaches out
to 24 million audiences
from all ages and walks of
life in the country daily.
3
MEDIA PRIMA BERHAD TODAY
Television
Broadcasting
Print Media
Outdoor Media
Radio
98%
100%
80%
Content
Creation
100%
New
Media
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Media Prima Fact Sheet @ 31/03/2012
Issued and paid-up share capital
RM1,074.4m
Shareholders funds
RM1,395.7m
Total assets
RM2,301.7m
Cash
RM413.3m
Group borrowings
RM524.1m
PDS Ratings (RAM)
AAAbg MTN), P1 (CP)
Strictly Private & Confidential
4
ADEX SHARE BY MEDIA IN MALAYSIA
Radio
4%
Outdoor
2%
Others
4%
PAY TV
22%
Newspapers
43%
Radio
4%
Outdoor
1%
Others
3%
PAY TV
20%
Newspapers
43%
FTA TV
26%
Q1 2012
FTA TV
28%
Q1 2011
Source : AC Nielsen
RM MILLION
PAY TV
FTA TV
NEWSPAPERS
RADIO
OUTDOOR
OTHERS
TOTAL
Q1 2012
503
584
974
90
35
86
2,271
Q1 2011
465
653
983
92
29
78
2,299
% Change
8
(11)
(1)
(2)
21
10
(1)
Overall Adex has decreased which impacted Media Prima Group’s platforms
5
Section 2.1
PERFORMANCE REVIEW – MEDIA PRIMA GROUP
6
CONSOLIDATED RESULTS Q1 212
RM '000
Q1 2012
Q1 2011
%
398,769
335,284
(656)
334,628
(120,683)
213,945
2,494
(158,674)
57,765
(7,223)
(24,308)
26,234
2,688
28,922
(7,494)
21,428
(636)
20,792
20,792
426,255
354,189
(809)
353,380
(125,178)
228,202
3,356
(151,641)
79,917
(8,412)
(25,076)
46,429
1,132
47,561
(12,232)
35,329
(383)
34,946
(153)
34,793
(6)
EBITDA margin %
17%
23%
PATAMI margin %
6%
10%
GROSS REVENUE
NET REVENUE
ROYALTIES
NET REVENUE AFTER ROYALTIES
DIRECT COSTS
CONTRIBUTION
OTHER INCOME
OVERHEADS
EBITDA
FINANCE COSTS
DEPRECIATION AND AMORTISATION
PROFIT BEFORE ASSOCIATE
SHARE OF ASSOCIATE'S RESULTS
PROFIT BEFORE TAX
TAXATION
PROFIT AFTER TAX
MINORITY INTEREST
PATAMI - CONTINUING OPERATIONS
NET GAINS FROM SUBSIDIARIES FOR SALE - EXCEPTIONAL ITEMS
PATAMI INCLUDING EXCEPTIONAL ITEMS
(5)
19
(5)
4
(6)
(26)
(5)
(2 8 )
14
3
(43)
>100
(3 9 )
39
(39)
66
(4 1 )
(100)
(40)
7
MEDIA PRIMA GROUP FINANCIAL RESULT BY MEDIA GROUP
TVN
Radio
Outdoor
Media
Print
Media*
New Media*
Others
Consol
Adjustment
Total
RM'000
Gross Revenue
2012
2011
Growth %
150,034
184,302
(19)
16,021
15,445
4
40,841
36,314
12
188,413
185,515
2
4,559
2,981
53
3,853
6,980
(45)
(4,952)
(5,282)
6
398,769
426,255
(6)
Net Revenue (after royalties)
2012
2011
Growth %
118,976
148,754
(20)
13,749
12,489
10
37,922
33,331
14
157,636
154,278
2
4,443
2,830
57
3,853
6,980
(45)
(1,951)
(5,282)
63
334,628
353,380
(5)
EBITDA Before EI
2012
2011
Growth %
20,145
46,823
(57)
7,397
5,673
30
12,203
10,716
14
(906)
(1,798)
50
(7,668)
(3,188)
(>100)
711
(5,579)
>100
57,765
79,917
(28)
Depreciation &
Interest Expenses
2012
2011
Growth %
10,272
10,494
(2)
6,720
8,301
(19)
(1,845)
(716)
(>100)
31,531
33,488
(6)
PBT / (LBT) Before Associate
Before EI - Continuing Operations
2012
2011
Growth %
9,873
36,329
(73)
(14,388)
(11,489)
(25)
2,556
(4,863)
>100
26,234
46,429
(43)
448
512
(13)
6,949
5,161
35
*NSTP e-Media’s results consolidated under New Media
2,026
2,298
(12)
10,177
8,418
21
25,883
27,270
(5)
13,439
12,351
9
12,444
14,919
(17)
471
248
90
(1,377)
(2,046)
33
8
ADEX PERFORMANCE: Q1 2012 VS. Q1 2011
Industry Adex
1,200
Media Prima’s Net Revenue Adex By Platform
160
1%
120
11%
800
119
7%
100
653
600
20%
140
985 974
1,000
149
584
Q1 2011
Q1 2012
400
2%
200
92 90
21%
29 35
17%
12 14
-
83
89
Q1 2011
80
Q1 2012
14%
60
40
10%
20
12 14
33
38
57%
3
4
FTA TV
Print
Radio
Outdoor New Media
FTA TV
Print
Radio
Outdoor
New Media
Our Print and Radio are able to beat the market while Outdoor & New Media show decent
growth
9
SUMMARY OF FINANCIAL HIGHLIGHTS - Q1 2012
Revenue
EBITDA
PBT
• Gross revenue contracted by 6%, reflecting the impact of the as uncertainties in the global economy.
• TV Networks registered contraction of 19% against Q1 2011 driven largely due to the combination of
seasonality effect as well as advertisers lacking spending power after heavy spending in the prior
quarter on Christmas and New Year festivities.
• The decline in TV Networks was partly mitigated by the continued growth in Print, Radio, Outdoor
and New Media.
• EBITDA declined by 28%, attributed mainly due to the decline in revenue at TV Networks.
• Direct Cost fell by 4% compared to Q1 2011 due to cost controls over both in-house and syndicated
contents as well as repeats of selected highly rated contents
• Other Income is lower by 26% against Q1 2011 due to non-recurring facility rental for Formula One
race in this quarter as well as printing Income.
• Overheads increased by 5% against Q1 2011 due to average 4% increase in human resource costs
and higher marketing expenses resulting from the promotional campaigns on the upcoming EURO
2012.
• PBT decreased by 39% as a result of decrease in revenue
• Depreciation and Amortisation decreased by 3% compared to Q1 2011 mainly attributable to the
timing of the acquisition of assets.
• Share of associate’s profit represents the Group’s share of the result of Malaysian Newsprint
Industries Sdn Bhd. Increased due to lower raw material costs.
• Finance cost decreased by 14% against Q1 2011 due to repayment of RM70 million BGMTN in
September 2011.
10
SUMMARY OF Q1 2012 RESULTS BY MEDIA PLATFORM
Print Media
TV Networks
• Revenue fell by 19% due to
fall in ad-spend by the
advertisers
• EBITDA and PBT declined by
57% and 73% respectively.
• Revenue grew by 2%
Radio Networks
• Advertising Revenue was 7%
higher against Q1 2011.
• Revenue grew by 4% against
Q1 2011 mainly due to
higher revenue generated by
OneFM
• EBITDA declined by 5%
whilst PBT declined by 17%
• OneFM achieved
growth of 46%
revenue
• EBITDA increased by 30% &
PBT rose by 35%.
Outdoor Media
•
Revenue grew by 12%
against Q1 2011 as a result
of renewals as well as new
big ticket customers
•
Direct cost increased by 5%
compared to Q1 2011
mainly due to the increase
in site rental as a result of
revision
and
renewals/extensions of key
concession contracts.
•
EBITDA & PBT increased by
14% and 21% respectively
New Media
• Revenue increased by 53% as
a result of increase in Catchup TV revenue
• LBITDA & LBT both lower
than 2011 by 50% and 33%
respectively.
Note: The above excludes EI & Associates results
Content Creation
• Revenue grew 2% against Q1
2011 mainly due to growth
in TV Production’s growth
• EBITDA and PBT grew by
more than 100% due to
lower direct cost.
11
Section 2.2
PERFORMANCE REVIEW - TV Networks
12
TV NETWORKS RESULTS: Q1 2012 VS. Q1 2011
Q1 2012
Q1 2011
%
RM'000
GROSS REVENUE
150,034
184,302
(19)
NET REVENUE (AFTER ROYALTIES)
118,976
148,754
(20)
DIRECT COSTS
(43,805)
(48,920)
10
CONTRIBUTION
OTHER INCOME
OVERHEADS
EBITDA
Interest & Depreciation
PROFIT BEFORE TAX
Taxation
75,171
813
(55,839)
20,145
(10,272)
9,873
(3,650)
99,834
1,355
(54,366)
46,823
(10,494)
36,329
(8,585)
(25)
(40)
(3)
(57)
2
(73)
57
6,223
6,223
27,744
27,744
(78)
(78)
PROFIT AFTER TAX
PATAMI
EBITDA Margin %
PAT Margin %
13%
5%
25%
19%
13
TV VIEWERSHIP SHARE
Station
Total 4+ Viewers
Jan - Mar Jan - Mar
2012
2011
Chinese 4+ Viewers
Urban 30+ Viewers
Malay 15+ Viewers
Jan - Mar Jan - Mar Jan - Mar Jan - Mar Jan - Mar Jan - Mar
2012
2011
2012
2011
2012
2011
27%
28%
3%
3%
23%
20%
37%
38%
5%
6%
18%
20%
6%
8%
2%
2%
6%
5%
26%
22%
8%
7%
2%
1%
8%
8%
1%
1%
7%
6%
10%
10%
46%
47%
47%
46%
43%
41%
51%
51%
5%
6%
1%
1%
5%
5%
8%
9%
7%
8%
5%
3%
6%
7%
8%
10%
41%
39%
48%
50%
46%
48%
33%
30%
1%
0%
0%
0%
1%
0%
1%
0%
14
TOP 10 CHANNELS WATCHED (FTA & PAY-TV)
STN
TOTAL 4+
Q1 2012
STN
Q1 2011
STN
CHINESE 4+
Q1 2012 STN
Q1 2011
STN
MALAY 15+
Q1 2012 STN
Q1 2011
1 TV3
27
TV3
28
8TV
26
8TV
22
TV3
37
TV3
38
2 TV9
8
RTM2
9
ntv7
18
ntv7
20
TV9
10
RTM2
11
3 RTM2
7
TV9
8
HUAHEE
8
HUAHEE
9
RTM1
8
TV9
10
4 8TV
6
RTM1
6
WLT
6
AEC
6
RTM2
8
RTM1
9
5 RTM1
5
ntv7
6
RTM2
5
WLT
5
RIA
6
PRIMA
6
6 ntv7
5
8TV
6
AEC
4
RTM2
4
PRIMA
4
RIA
5
7 RIA
4
PRIMA
4
XHE
3
XHE
3
CERIA
3
CERIA
2
8 SUN-TV
4
SUN-TV
4
SHX
3
TV3
3
WARNA
2
ntv7
2
9 PRIMA
2
RIA
4
TV3
3
TVBC
2
ntv7
2
OASIS
2
10 CERIA
2
CERIA
2
TVBC
2
XTY
2
CITRA
2
8TV
2
Source: Nielsen Audience Measurement
15
TV ADEX SHARE BY STATION: Q1 2012 VS. Q1 2011
TOTAL
RM‘000
2012
Non Discounted
Gross Revenue
-%
- RM'000
Growth %
Discount Factor
-%
- RM'000
Gross Revenue
-%
- RM'000
Growth %
41
241,708
(8)
17
102,025
(17)
16
91,967
(15)
13
73,193
(6)
87
508,894
(11)
3
17,280
19
61
(147,104)
79
(80,333)
78
(71,325)
82
(60,098)
71
(358,860)
53
94,604
(17)
12
21,692
(24)
11
20,643
(26)
7
13,095
(2)
83
150,034
(19)
4
6,912
19
40
263,717
19
123,340
17
108,043
12
77,894
88
572,993
2
14,518
57
(149,078)
77
(94,794)
74
(80,291)
83
(64,527)
68
(388,691)
53
114,639
13
28,545
13
27,751
6
13,367
85
184,301
60 *
(10,368)
10
57,427
(12)
0
0
0
100
583,601
(11)
0
0
69
(403,684)
13
22,971
(12)
0
0
0
100
179,917
(17)
10
65,259
0
0
100
652,770
0
0
67
(436,555)
0
0
100
216,214
60 *
(34,456)
2011
Non Discounted
Gross Revenue
-%
- RM'000
Discount Factor
-%
- RM'000
Gross Revenue
-%
- RM'000
* Based on estimates
60 *
(8,712)
3
5,805
60 *
(39,153)
12
26,107
16
TOP 20 PROGRAMMES AMONG ALL CHANNELS (ALL 4+)
NO.
PROGRAMME
GENRE
CHANNEL
000S
TVR
SHARE (%)
MUSICAL/ENTERTAINMENT
TV3
4,411
22.0
63.8
1
ANUGERAH JUARA LAGU (L)
2
LESTARY
DRAMA/SERIES
TV3
2,964
14.8
42.1
3
MENTOR
MUSICAL/ENTERTAINMENT
TV3
2,546
12.7
42.0
4
BULETIN UTAMA
NEWS
TV3
2,517
12.5
42.5
5
SERAM
DRAMA/SERIES
TV3
2,474
12.3
36.9
6
999 (L)
DOCU/MAG
TV3
2,457
12.2
36.8
7
EDISI KHAS
SITCOM
TV3
2,313
11.5
34.0
8
KONSERT JOM HEBOH
MUSICAL/ENTERTAINMENT
TV3
2,186
10.9
35.7
9
ZEHRA
DRAMA/SERIES
TV3
2,084
10.4
31.4
10
CEREKARAMA
MOVIES
TV3
2,010
10.0
34.7
11
BFF TEMAN TAPI MESRA
DRAMA/SERIES
TV3
1,997
9.9
33.1
12
CNY MOVIE SPECIAL
MOVIES
TV3
1,962
9.8
30.9
13
AKSI
DRAMA/SERIES
TV3
1,936
9.6
28.5
14
MELODI (LIVE)
MUSICAL/ENTERTAINMENT
TV3
1,781
8.9
48.1
15
NEW YEAR MOVIE SPECIAL
MOVIES
TV3
1,766
8.8
35.0
16
SENARIO MISTERI BAMBOO
COMEDIES/ SITCOMS
TV3
1,716
8.5
25.7
17
DUNIA TERSEMBUNYI
DOCU/MAG
TV3
1,711
8.5
25.4
18
KOPI SUSU KOPI O (R)
DRAMA/SERIES
TV3
1,706
8.5
26.1
19
MEGA MOVIE
MOVIES
TV3
1,691
8.4
29.1
20
AKASIA
DRAMA/SERIES
TV3
1,671
8.3
34.1
Source Nielsen Audience Measurement
Remain top programmes among all genres except for “Sports”
17
Section 2.3
PERFORMANCE REVIEW – Print Media
18
GROUP CONSOLIDATED RESULTS Q1 2012 vs. Q1 2011
Q1 2012
Q1 2011
RM'000
Gross Rev enue
189,340
186,134
Net Rev enue
Direct cost
158,563
(53,419)
105,144
547
(46,469)
(4,388)
0
(28,748)
26,086
(12,976)
(539)
12,571
2,688
15,259
(3,111)
12,148
154,895
(55,240)
99,655
1,162
(40,572)
(3,632)
(2,180)
(26,752)
27,681
(12,327)
(40)
15,314
1,132
16,446
(3,714)
12,732
16.5%
7.7%
17.9%
8.2%
Other operating income
Human resource cost
Occupancy cost
Performance bonus
Ov erheads
EBITDA
Depreciation
Finance cost
Profit before Associates
Share of results of associates
Profit before taxation
Taxation
Profit after taxation
EBITDA Margin
PATAMI Margin
19
GROWING CONTRIBUTION FROM THE MALAY MARKET
NSTP Advertising Revenue Trend Q1 2012
Industry Adex
(13%)
1,200
1%
985 974
1,000
80
653
584
Q1 2011
Q1 2012
400
RM Million
70
800
60
50
40
30
20
2%
200
92 90
21%
29 35
10
17%
0
12 14
1st Qtr
FTA TV
Print
Radio
2008
Outdoor New Media
Media Prima’s Net Revenue Adex By Platform
160
7%
15%
90
11%
600
8%
100
149
2009
2010
2011
2012
Revenue Contribution Q1 2012
20%
140
120
119
19.7%
7%
100
83
89
Q1 2011
80
40
10%
20
12 14
33
24.6%
Q1 2012
14%
60
55.7%
38
57%
3
4
FTA TV
Print
Radio
Outdoor
New Media
Despite the overall market contraction for print, our print Adex
continues to grow, driven by the growing Bahasa market & our
Group’s strength in this sector.
NST/NSUT
BH/ BM
HM/MA
In line with growing readership, Malay language continue to
grow its Adex market share. Malay newspapers will continue to 20
be the main driver to revenue growth.
READERSHIP TREND
Readership Trend By Language
Print Adex Market Share By Language
50
7,000
46
44
45
6,000
42
40
38
40
5,000
35
English
4,000
36
36
32
30
% 30
Malay
26
25
22
29
31
26
22
Chinese
3,000
20
Tamil
2,000
15
10
1,000
5
0
0
2006
2007
2008
2009
2007
2010
2008
English
Readers ('000)
ENGLISH
New Straits Times
New Sunday Times
BAHASA
Berita Harian
Berita Minggu
Harian Metro
Metro Ahad
Q4 2009
Q4 2010
Q2 2011
2009
Chinese/Others
2011
Malay
Q4 2011
236
218
236
235
214
202
240
234
1,160
1,207
2,645
2,687
1,020
1,132
3,113
3,434
1,093
1,233
3,654
3,872
1,035
1,097
3,722
4,043
(Source: Nielsen Media Research – Q4 2009-Q4 2011)
2010
21
Q1 2012
2011
445
466
625
570
525
542
546
630
690
730
701
650
630
574
850
900
2009
2007
2005
2003
2001
1999
509
721
942
1000
1997
1995
475
450
400
1993
500
495
632
700
1991
589
729
702
800
1989
531
600
1987
USD/MT
NSTP NEWSPRINT PRICE TREND
1100
300
200
100
0
22
RADIO NETWORKS FINANCIAL RESULTS Q1 2012
Q1 2012
Q1 2011
%
RM'000
GROSS REVENUE
16,021
15,445
4
NET REVENUE
DIRECT COSTS
13,749
(73)
12,489
(19)
10
(>100)
CONTRIBUTION
13,676
12,470
10
OTHER INCOME
OVERHEADS
329
(6,608)
167
(6,964)
97
5
EBITDA
DEPRECIATION
7,397
(448)
5,673
(512)
30
13
PROFIT BEFORE TAXATION (PBT)
TAXATION
6,949
(967)
5,161
(761)
35
(27)
PROFIT AFTER TAXATION (PAT)
5,982
4,400
36
PAT EXCL EI
5,982
4,400
36
EBITDA %
PAT % (EXCL EI)
54%
44%
45%
35%
23
Section 2.4
RADIO NETWORKS
24
RADIO ADEX PERFORMANCE: Q1 2012 VS. Q1 2011
Industry Adex
1,200
1%
985 974
1,000
11%
800
653
584
600
Q1 2011
Q1 2012
400
2%
200
92 90
21%
29 35
17%
12 14
FTA TV
Print
Radio
Despite the overall market contraction
for radio, our radio Adex continues to
grow.
Outdoor New Media
Media Prima’s Net Revenue Adex By Platform
160
149
20%
20%
140
120
119
7%
7%
100
83
89
Q1 2011
2011
80
Q1 2012
2012
14%
15%
60
10%
17%
40
12 14
20
38
33
57%
33%
3 4
FTA TV
TV
Print
Print
Radio
Radio
Outdoor
Outdoor New
New Media
Media
25
LAUNCH OF HOT FM KELATE & HOT FM T’GANU
IDENTIFIED A GAP IN THE EAST COAST:
 Hot FM Kelate & Hot FM Terengganu launched in
January 2012 to build new regional revenue
 Almost 70% radio reach
 An opportunity for HOT FM to strengthen its weak
region
 Media Prima Radio Networks has two existing
frequencies that can be regionalised
 Adex in the East Coast Market has reached the
RM8mil mark last year.
26
26
RADIO - PERFORMANCE RATINGS
#3 Overall Malay
Source: Nielsen Advertising Information Service (AIS)
27
RADIO - PERFORMANCE RATINGS
#2 Overall English
#2 Overall Chinese Age 15-24
Source: Nielsen Advertising Information Service (AIS)
28
Section 2.5
OUTDOOR MEDIA
BIG DRIVE expressways
BIG RIDE transit
BIG BUYretail
BIG FLY airport
29
OUTDOOR DIVISION FINANCIAL RESULTS - Q1 2012
Q1 2012
Q1 2011
%
RM'000
40,841
36,314
12
37,922
(21,548)
16,374
221
33,331
(18,466)
14,865
127
14
(17)
10
74
OVERHEADS
(4,392)
(4,276)
(3)
EBITDA
DEPRECIATION
12,203
(2,026)
10,716
(2,298)
14
12
PROFIT BEFORE TAX
10,177
8,418
21
TAXATION
PROFIT AFTER TAX
(2,545)
7,632
(2,109)
6,309
(21)
21
7,632
6,309
21
GROSS REVENUE
NET REVENUE
DIRECT COSTS
CONTRIBUTION
OTHER INCOME
PAT excluding EI
EBITDA Margin %
PAT Margin %
32%
20%
32%
19%
30
OUR OUTDOOR MARKET SHARE INCREASED TO 44%
17%
BTO
44%
2%
Redberry Grp
Seni Jaya
4%
Spectrum
Ganad
5%
Alloy
Gelumbang
5%
Others
7%
16%
Source: Company search and due diligence
31
OUR OUTDOOR COVERAGE
The Outdoor Division holds several exclusive outdoor media rights in:
i. Expressways;
ii. Transit lines;
ii. Retail malls;
iii. Airports; and
iv. Key city and town sites.
The largest Outdoor company with presence all over Malaysia with 43% market share.
More than 8,000 sites throughout Malaysia.
32
DIGITAL ROLLOUT- KUCHING INTERNATIONAL AIRPORT & KOTA
KINABALU INTERNATIONAL AIRPORT, THE CURVE & SURIA KLCC
33
Section 2.6
PERFORMANCE REVIEW – New Media
34
ALT MEDIA WEBSITE COMSCORE RANKINGS
Top 10 Malaysian Sites
FEBRUARY 2012
Site
MARCH 2012
Rank
Total Unique Visitors (000)
Rank
Total Unique Visitors (000)
MPB Group
1
2,838
1
3,041
MUDAH.MY
2
2,726
2
2,837
Maybank Group
3
1,859
3
1,953
Star Publications (M) Bhd
4
1,612
4
1,820
Maxis Group
6
1,238
5
1,333
Lowyat.net
9
1,119
6
1,264
Tune Group
5
1,411
7
1,231
CARI.COM.MY
8
1,132
8
1,159
Malaysiakini Sites
CIMB Group
7
10
1,137
1,057
9
10
1,116
1,109
MEDIA PRIMA REMAINS ON TOP IN MARCH 2012 with a 7% increase in UVs
Strong online reach domestic & international websites
35
POPULAR PROGRAMMES
Total Video Views by Month('000)
4,465
3,185
3,154
2,832
838
2,648
1,242
838
1,172
1,105
1,032
122
337
1,759
758
167
250
Jan'11
Feb'11
March '11 April'11
May'11
June'11
July'11
598
590
501
170
239
Aug'11
1,944
122
Sep'11
151
93
Oct'11
Tonton
Berita TV3
2,777
2,425
1,315
1,105
3,160
2,382
2,984
1,242
3,394
2,944
2,787
1,748 1,678
Total
3,688
3,656
2,194
2,129
736
123
100
Nov'11
Microsite
2,034 2,520
682
123
105
Dec-11
610
92 191
16
Jan-12
515
143 141
76
Feb-12
456281
144
109
41
ntv7 News
8TV News
TonTon Mobile
Mar-12
Top 10 Programs on TonTon - Q1'2012
(No of Video Views)
1,019,542
715,659
376,856
Vanila Coklat
Gemersik
Kalbu
Ariana Mikhail
328,372
308,326
214,611
Bella
Pelangi Kasih Naughty Kiss
Calamidades
206,307
196,432
182,875
126,643
Dangerous
Love
Personal
Taste
Atas Nama
Cinta
Dingin
Lavenda
36
GOES MOBILE & NEWSPAPERS ON IPAD
iPhone, iOS4
& above
NST on iPad
iPad iOS4 &
above
Android 2.2
& above
Blackberry6
& above
Harian Metro on
iPad
37
Section 2.7
CORPORATE & OTHERS
38
CORPORATE & OTHER BUSINESSES - Q1 2012 VS. Q1 2011
MPB
GB
Others
Consol
Adjustment
Total
RM'000
Gross Revenue
2012
2011
Growth %
N/A
1,630
6,469
(75)
2,223
511
>100
(4,952)
(5,282)
6
(1,099)
1,698
(>100)
Net Revenue (after royalties)
2012
2011
Growth %
N/A
1,630
6,469
(75)
2,223
511
>100
(1,951)
(5,282)
63
1,902
1,698
12
711
(5,579)
>100
(6,957)
(8,767)
21
(1,845)
(716)
(>100)
4,875
7,585
(36)
2,556
(4,863)
>100
(11,832)
(16,352)
39
28
EBITDA Before EI
2012
2011
Growth %
(7,047)
(4,654)
(51)
Depreciation &
Interest Expenses
2012
2011
Growth %
6,705
8,289
(19)
PBT / (LBT) Before Associate
Before EI
2012
2011
Growth %
(13,752)
(12,943)
(6)
(746)
2,068
(>100)
NA
(746)
2,068
(>100)
125
(602)
>100
15
12
25
110
(614)
>100
Section 3
CONCLUSIONS
40
CONCLUSION

Overall, the volatile global economic conditions has adversely affected Media Prima Group. The decline
in revenue resulted in a 40% PATAMI reduction against Q1 2011.

The Group tried to minimise the impact of reduction in revenue by controlling cost as follows:
o
Cost controls over both In-House and Syndicated content and repeats of selected highly rated and
popular content;
o
Cost savings by Print Media due to lower consumption of newsprint as well as lower production
materials as a result of lower print order and pagination; and
o
Implementation of more creative promotion strategies: cross promotions between media platforms
and channels, between slots and cluster promotions to push viewership, readership and listenership.

The Group is cognisant of the continued soft outlook of the economy and challenges facing the Group in
view of heightened intra media competition.

The management is cautiously optimistic that with the strategies put in place the Group should be able
to sustain its financial performance.

Going forward, while YTD adex growth remains in uncertain territory, the management believes that ad
spending will pick up in the coming months on the back of possible elections, a resilient domestic
economy and two sporting events (UEFA Euro 2012 and 2012 Olympics).
41
AN INTEGRATED MEDIA GROUP
TV
LARGEST reach in
terms of TV
viewership
NEWSPAPER
RADIO
#2nd LARGEST reach
in terms of combined
radio channel
listeners’ numbers
LARGEST reach in
terms of newspaper
circulation and
readership in
Peninsular Malaysia
NSTP’S
OUTDOOR
NEW MEDIA
One of the LARGEST
share of advertising
revenue in the
outdoor media
industry
Media avenue
reaching out to
INTERNET based
viewership
CONTENT CREATION
<----------------- Boasts the Widest Multimedia Distribution Offering on a Single Integrated Platform ----------->
42
Note:
The presentation may contain forward-looking statements which are based on MPB's current expectations, forecasts and
assumptions based on management's good faith expectations and belief concerning future developments. In some cases forwardlooking statements may be identified by forward-looking words like “would”, “intend”, “hope”, “will”, “may”, “should”, “expect”,
“anticipate”, “believe”, “estimate”, “predict”, “continue”, or similar words. Forward-looking statements involve risks and
uncertainties which could cause actual outcomes and results to differ materially from MPB's expectations, forecasts and
assumptions. We caution that these forward-looking statements are not statements of historical facts and are subject to risks and
uncertainties not in the control of MPB, including, without limitation, economic, competitive, governmental, regulatory,
technological and other factors that may affect MPB's operations. Unless otherwise required by law, MPB disclaims any intention
or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or
otherwise. Although we believe the expectations reflected in forward-looking statements are reasonable we cannot guarantee
future results, levels of activity, performance or achievements.
43