Investors Briefing Q2

MEDIA PRIMA BERHAD
Financial & Business Review
For the 6-month Period Ended
30 June 2012
14 August 2012
1
TABLE OF CONTENTS
Section
Content
MEDIA PRIMAOverview
BERHAD
Section 1
Section 2
Page
3
Performance Review
Section 2.1
Media Prima Group
6
Section 2.2
TV Networks
13
Section 2.3
Print Media
19
Section 2.4
Primeworks Studios
27
Section 2.5
Radio Networks
33
Section 2.6
Outdoor Media
37
Section 2.7
New Media
42
Section 2.8
Corporate & Others
53
Section 3
Conclusion
55
2
Section 1
OVERVIEW
Media Prima, through all
our platforms, reaches out
to 24 million audiences
from all ages and walks of
life in the country daily.
3
MEDIA PRIMA BERHAD TODAY
Television
Broadcasting
Print Media
Outdoor Media
Radio
98%
100%
80%
Content
Creation
100%
New
Media
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Media Prima Fact Sheet @ 30/06/2012
Issued and paid-up share capital
RM1,078.6m
Shareholders funds
RM1,459.9m
Total assets
RM2,410.5m
Cash
RM484.8m
Group borrowings
RM533.6m
PDS Ratings (RAM)
AAAbg (MTN), P1 (CP)
4
INDUSTRY ADEX (MALAYSIA) H1 2012 VS H1 2011
Radio
4%
Outdoor
1%
Others
3%
Radio
4%
PAY TV
24%
Newspapers
41%
Outdoor
1%
Newspapers
41%
FTA TV
27%
H1 2012
RM MILLION
Others
3%
PAY TV
22%
FTA TV
28%
H1 2011
PAY TV
FTA TV
NEWSPAPERS
RADIO
OUTDOOR
OTHERS
TOTAL
H1 2012
1,212
1,367
2,071
205
70
175
5,101
H1 2011
1,085
1,421
2,079
201
57
176
5,018
12
(4)
(0.4)
2
23
(0.6)
0.02
% Change
Source : AC Nielsen
5
Section 2.1
PERFORMANCE REVIEW – MEDIA PRIMA GROUP
6
CONSOLIDATED RESULTS H1 2012
RM '000
H1 2012
H1 2011
927,920
782,907
(1,665)
781,242
(276,984)
504,258
7,782
(344,700)
167,340
(14,732)
(48,976)
103,632
2,644
106,276
(27,443)
78,833
(1,253)
77,580
928,927
775,861
(1,778)
774,083
(269,523)
504,560
9,099
(343,371)
170,288
(16,310)
(47,358)
106,620
1,489
108,109
(27,686)
80,423
(1,038)
(153)
79,232
EBITDA margin %
21%
22%
PATAMI margin %
10%
10%
25.8%
25.6%
GROSS REVENUE
NET REVENUE
ROYALTIES
NET REVENUE AFTER ROYALTIES
DIRECT COSTS
CONTRIBUTION
OTHER INCOME
OVERHEADS
EBITDA
FINANCE COSTS
DEPRECIATION AND AMORTISATION
PROFIT BEFORE ASSOCIATE
SHARE OF ASSOCIATE'S RESULTS
PROFIT BEFORE TAX
TAXATION
PROFIT AFTER TAX
MINORITY INTEREST
NET GAINS FROM SUBSIDIARIES FOR SALE
PATAMI
Effective Tax Rate %
%
(0.1)
1
6
1
(3)
(0.1)
(14)
(0.4)
(2 )
10
(3)
(3)
78
(2 )
1
(2)
21
(100)
(2 )
7
STRONG RECOVERY IN Q2 2012
RM'000
Q1 2012
A
%
Q2 2012
B
Q2 2011
C
CHANGE
B-A
B-C
398,769
529,151
502,672
33
5
334,628
(120,683)
213,945
51%
446,614
(156,301)
290,313
65%
420,703
(144,345)
276,358
66%
33
(30)
36
6
(8)
5
2,494
(158,674)
5,288
5,628
>100
(6)
(186,026)
(191,615)
(17)
3
57,765
109,575
90,371
90
21
DEPRECIATION & AMORTISATION
(7,223)
(24,308)
(7,509)
(24,668)
(7,898)
(22,282)
(4)
(1)
5
(11)
PROFIT BEFORE ASSOCIATES
SHARE OF ASSOCIATE'S RESULTS
26,234
2,688
77,398
(44)
60,191
357
>100
(>100)
29
(>100)
PROFIT BEFORE TAX
TAXATION
28,922
(7,494)
77,354
(19,949)
60,548
(15,454)
>100
>100
28
(29)
PROFIT AFTER TAX
21,428
57,405
45,094
>100
27
(636)
(617)
(655)
3
#DIV/0!
6
20,792
56,788
44,439
>100
28
14%
24%
21%
5%
13%
11%
GROSS REVENUE
NET REVENUE AFTER ROYALTIES
DIRECT COSTS
CONTRIBUTION
Contribution %
OTHER INCOME
OVERHEADS
EBITDA
FINANCE COSTS
MINORITY INTEREST
PATAMI
EBITDA %
PATAMI Margin %
 Strong recovery in Q2
as consumer and
business sentiments
showed a positive
rebound
 Revenue grew by 33%
against Q1 2012
 Although the
uncertainty in the
economy maintain a
cautious mindset in
consumers, TV Q2
revenue registered a
higher revenue due to
UEFA EURO 2012
soccer championship
in June and several
revenue activation
initiatives since April
2012
Q2 2012 SHOWS STRONG RECOVERY, NARROWING THE CUMULATIVE SHORTFALL FROM WEAKER Q1
8
MEDIA PRIMA GROUP FINANCIAL RESULTS BY MEDIA GROUP
TVN
Radio
Outdoor
Media
Print
Media*
New Media*
Others
Consol
Adjustment
Total
RM'000
Gross Revenue
H1 2012
H1 2011
Growth %
384,852
405,325
(5)
34,374
32,842
5
83,543
75,432
11
411,766
405,162
2
14,757
8,588
72
13,081
14,237
(8)
(14,453)
(12,659)
(14)
927,920
928,927
(0)
Net Revenue (after royalties)
H1 2012
H1 2011
Growth %
307,117
323,562
(5)
28,578
27,071
6
77,719
69,824
11
348,540
339,822
3
13,012
8,173
59
13,081
14,237
(8)
(6,805)
(8,606)
(21)
781,242
774,083
1
EBITDA Before EI
H1 2012
H1 2011
Growth %
80,750
89,038
(9)
14,318
12,413
15
23,414
23,117
1
61,963
62,222
(0)
1,814
(2,016)
>100
(12,005)
7,196
(>100)
(2,914)
(21,682)
87
167,340
170,288
(2)
Depreciation &
Interest Expenses
H1 2012
H1 2011
Growth %
20,704
20,382
(2)
832
945
12
3,965
4,620
14
27,500
24,673
(11)
932
572
(63)
13,220
15,836
17
(3,445)
(3,360)
(3)
63,708
63,668
(0)
PBT / (LBT) Before Associate
Before EI - Continuing Operations
H1 2012
H1 2011
Growth %
60,046
68,656
(13)
13,486
11,468
18
19,449
18,497
5
34,463
37,549
(8)
882
(2,588)
>100
(25,225)
(8,640)
(>100)
531
(18,322)
>100
103,632
106,620
(3)
*NSTP e-Media’s results consolidated under New Media
9
ADEX PERFORMANCE
Media Prima’s Net Revenue Adex By Platform
Industry Adex
1,200
1,000
800
250
1,094 1,096
767
8%
0.2%
2%
188
200
3%
188 193
175
783
150
Q2 2011
Q2 2011
600
Q2 2012
Q2 2012
100
400
9%
6%
109 115
200
24%
50
47%
29 36
19 10
Outdoor
New Media
2%
36 40
15 15
9
9
-
FTA TV
Print
Radio
FTA TV
Print
Radio
Outdoor
New Media
Our Print & New Media were able to outperform the market while Radio & Outdoor show decent growth
1,200
250
1,096
1,000
34%
975
58%
12%
22%
193
188
200
783
158
800
150
600
584
119
Q1 2012
Q2 2012
Q1 2012
Q2 2012
100
400
5%
27%
200
91
115
4%
28%
35 36
14 10
Outdoor
New Media
-
8%
50
38
40
14 15
94%
4
9
-
FTA TV
Print
Radio
FTA TV
Print
Radio
Outdoor
Our TV, Print, Outdoor & New Media were able to outperform the market
New Media
10
SUMMARY OF FINANCIAL HIGHLIGHTS
• Revenue in H1 2012 at par with H1 2011 due to the shortfall from the weak Q1 2012
Revenue
1%
• Strong recovery in Q2 2012 as consumer and business sentiments showed a positive rebound Revenue grew by 33% against Q1 2012, 5% against Q4 2011, and 6% against Q2 2011
• Although the uncertainty in the economy maintain a cautious mindset in consumers, TV Q2
revenue registered a higher revenue due to UEFA EURO 2012 soccer championship in June and
several revenue activation initiatives since April 2012
• EBITDA declined by 2%, mainly due to the decline in revenue at TV networks but increased by
21% for Q2 2012 against Q2 2011
EBITDA
2%
• Direct cost increased by 3% compared to H1 2011 mainly due to Outdoor Media’s increase in site
rental as result of revision and renewals/extensions of key concession contracts
• Other income is lower by 14% due to lower printing income and interest income
• Overheads was at par for H1 2012 against H1 2011 due to effective cost management
• PBT decreased by 2% as a result of decrease in revenue but increased by 28% for Q2 2012 against
Q2 2011
PBT
2%
• Depreciation and amortisation increased by3% due to higher depreciation cost due to additions
of assets
• Share of associate’s profit represents the Group’s share of the result of Malaysian Newsprint
Industries Sdn. Bhd. Increased due to lower raw materials cost
• Finance cost decreased by 10% against H1 2011 due to repayment of RM70 million BGMTN in
September 2011
PATAMI
2%
• PATAMI decreased by 2% but increased by 28% for Q2 2012 against Q2 2011
• PATAMI margin stood at 10%, at par with H1 2011
11
SUMMARY OF RESULTS BY MEDIA PLATFORM
TV Network
Print Media
Radio Network

Revenue fell by 5%

Revenue grew by 5%

Revenue grew by 2%
•
6% revenue growth for Q2
2012 vs Q1 2011


EBITDA fell slightly from
last year whilst PBT
declined by 8%

EBITDA and PBT declined
by 9% and 13%
respectively.
OneFM and HotFM
achieved revenue growth
of 40% and 1%
respectively whilst FlyFM
declined by 13%.

EBITDA increased by 15%
& PBT rose by 18%.
Outdoor Media

Revenue grew by 11%

EBITDA & PBT increased
by 1% and 5%
respectively
Note: The above excludes Associates results
New Media


Revenue increased by
72%
EBITDA & PBT grew by
more than 100% due to
higher catch-up TV
charges.
PWS

Revenue grew by 13%

EBITDA and PBT grew by
more than 100% due to
savings in direct cost.
12
Section 2.2
PERFORMANCE REVIEW - TV Networks
13
TV NETWORKS RESULTS: H1 2012 VS. H1 2011
RM'000
%
H1 2012
H1 2011
CHANGE
A
B
A-B
GROSS REVENUE
384,852
405,325
(5)
NET REVENUE (AFTER ROYALTIES)
307,117
323,562
(5)
DIRECT COSTS
(107,278)
(110,446)
3
CONT RIBUT ION
199,839
213,116
(6)
65%
66%
2,516
2,591
Contribution Margin %
OT HER INCOME
OVERHEADS
(3)
(121,605)
(126,669)
4
80,750
89,038
(9)
(20,704)
(20,382)
(2)
60,046
68,656
(13)
(15,954)
(18,235)
13
44,092
50,421
(13)
EBITDA Margin %
21%
22%
PAT Margin %
14%
16%
EBIT DA
Interest & Depreciation
PROFIT BEFORE T AX
Tax ation
PROFIT AFT ER T AX
14
TV AUDIENCE SHARE – JUNE 2012
Dominant Position Across All Stations/Channels
5%
6%
7%
8%
27%
Source: Nielsen Audience Measurement (4+)
5%
2%
4%
4%
2%
2%
2%
1%
1%
1%
<1%
15
TOP 10 CHANNELS WATCHED
MPB channels remain the LEADER among key markets
STN
TOTAL 4+
Jan-June 2012 STN
Jan-June 2011
STN
CHINESE 4+
Jan-June 2012
STN
Jan-June 2011
STN
MALAY 15+
Jan-June 2012 STN
Jan-June 2011
1 TV3
27
TV3
28
8TV
26
8TV
23
TV3
37
TV3
39
2 TV9
8
TV2
9
ntv7
17
ntv7
20
TV9
10
TV2
10
3 TV2
7
TV9
8
HUAHEE
8
HUAHEE
9
TV2
8
TV9
10
4 8TV
6
8TV
6
WLT
6
AEC
6
TV1
7
TV1
8
5 TV1
5
ntv7
6
TV2
4
WLT
5
RIA
5
PRIMA
5
6 ntv7
5
TV1
5
AEC
4
TV2
4
PRIMA
3
RIA
5
7 RIA
4
SUN-TV
4
TV3
3
TV2
3
WARNA
3
CERIA
2
8 SUN-TV
4
PRIMA
4
XHE
3
TV3
3
CERIA
2
ntv7
2
9 PRIMA
2
RIA
4
SHX
2
TVBC
2
ntv7
2
8TV
2
10 CERIA
2
CERIA
2
TVBC
2
OTHER-ASTRO
2
CITRA
2
OASIS
2
Source: Nielsen Audience Measurement
16
TV ADEX SHARE BY STATION: H1 2012 VS. H1 2011
TOTAL
RM’000
2012
Non discounted
gross revenue
-%
- RM'000
Growth %
Discount factor
-%
- RM'000
Gross Revenue
-%
- RM'000
Growth %
2011
Non discounted
gross revenue
-%
- RM'000
Discount factor
-%
- RM'000
Gross Revenue
-%
- RM'000
43
582,771
(2)
17
231,568
(10)
15
199,683
(11)
13
174,990
5
87
1,189,012
(4)
57
(333,226)
77
(178,604)
76
(151,359)
81
(140,971)
68
(804,160)
55
249,544
(2)
12
52,964
(15)
11
48,324
(14)
7
34,020
8
84
384,852
(5)
42
593,020
18
257,207
16
223,130
12
166,682
87
1,240,039
57
(337,488)
76
(194,910)
75
(167,208)
81
(135,106)
67
(834,712)
54
255,532
13
62,296
12
55,921
7
31,576
85
405,326
* Based on estimates
3
43,191
8
60 *
(25,915)
10
135,018
(4)
0
0
0
100
1,367,222
(4)
60 *
(81,011)
0
0
67
(911,086)
4
17,277
8
12
54,007
(4)
0
0
0
100
456,136
(4)
3
40,014
10
140,620
0
0
100
1,420,673
60 *
(84,369)
0
0
66
(943,091)
0
0
100
477,582
60 *
(24,009)
3
16,004
12
56,251
17
TOP 20 PROGRAMMES (ALL 4+)
NO.
PROGRAMME
GENRE
CHANNEL
000S
TVR
SHARE (%)
1
ANUGERAH BINTANG POPULAR BH (L)
MUSICAL/ENTERTAINMENT
TV3
4,728
23.5
67.8
2
ANUGERAH JUARA LAGU (L)
MUSICAL/ENTERTAINMENT
TV3
4,411
22.0
63.8
3
MENTOR AKHIR (L)
MUSICAL/ENTERTAINMENT
TV3
3,385
16.9
54.9
4
MENTOR
MUSICAL/ENTERTAINMENT
TV3
2,652
13.2
41.6
5
LESTARY
DRAMA/SERIES
TV3
2,557
12.7
37.4
6
BULETIN UTAMA
NEWS
TV3
2,407
12.0
41.3
7
999 (L)
DOCU/MAG
TV3
2,405
11.5
36.9
8
SERAM
DRAMA/SERIES
TV3
2,224
11.1
34.5
9
KONSERT JOMHEBOH
MUSICAL/ENTERTAINMENT
TV3
2,186
10.9
35.7
10
EDISI KHAS
COMEDIES/SITCOMS
TV3
2,083
10.4
31.5
11
ZEHRA
DRAMA/SERIES
TV3
2,058
10.2
32.0
12
BFF TEMAN TAPI MESRA
DRAMA/SERIES
TV3
1,997
9.9
33.1
13
AKSI
DRAMA/SERIES
TV3
1,983
9.9
29.6
14
UCAPAN PM SEMPENA HARI BELIA
MISCELLANEOUS
TV3
1,973
9.8
32.5
15
CNY MOVIE SPEC
MOVIES
TV3
1,962
9.8
30.9
16
CEREKARAMA
MOVIES
TV3
1,929
9.6
33.5
17
MELODI (L)
MUSICAL/ENTERTAINMENT
TV3
1,812
9.0
48.5
18
MISS OCTOPUS
DRAMA/SERIES
TV3
1,794
8.9
29.4
19
NEW YEAR MOVIE SPECICAL
MOVIES
TV3
1,766
8.8
35.0
20
SAMARINDA
DRAMA/SERIES
TV3
1,758
8.8
28.8
Source Nielsen Audience Measurement
Remain top programmes among all genres except for “Sports”
18
Section 2.3
PERFORMANCE REVIEW – Print Media
19
NSTP GROUP CONSOLIDATED RESULTS H1 2012 vs. H1 2011
H1 2012
H1 2011
RM'000
Gross Revenue
Net Revenue
Direct cost
Other operating income
Human resource cost
Occupancy cost
Performance bonus
Overheads
EBITDA
Depreciation
Finance cost
Profit before Associates
Share of results of associates
Profit before taxation
T axation
Profit after taxation
EBITDA Margin
PATAMI Margin
414,638
408,222
351,412
(116,852)
234,560
1,612
(94,393)
(9,105)
(6,879)
(62,357)
63,438
(26,207)
(1,451)
35,780
2,644
38,424
(8,900)
29,524
342,882
(114,778)
228,104
2,806
(85,377)
(7,353)
(10,900)
(62,800)
64,480
(24,379)
(367)
39,734
1,489
41,223
(9,834)
31,389
18.1%
8.4%
18.8%
9.2%
%
2
2
(2)
3
(43)
(11)
(24)
37
1
(2)
(7)
(>100)
(10)
78
(7)
9
(6)
20
POSITIONING OF OUR NEWSPAPERS
NEWSPAPER
TARGET VIEWERS
POSITIONING
New Malays, young age 20-39
years old, dynamic and
progressive Malaysian
Malay Daily
Young people who are
looking for entertainment,
shopping news and lifestyle
features
From all walks of life, working
class to students, housewives,
business people and decision
makers
Malay Daily
People who have an open
mind and are drawn to new
and interesting products and
services
Influential newspaper
addressed to government and
corporate sectors, the
intelligentsia, young
professional and students
English Daily
Authoritative newspaper that
is responsible for the wellbeing and progress of the
nation in all fields. “The
Newspaper of The Nation”
ADVERTISING
FOCUS
FMCG products,
communications, services,
transportation
FMCG products,
government, services
Targeting the Malaysian
Urban middle to high class;
image products and
lifestyle
CLEAR SEGMENTATION STRATEGY
Giving advertisers and readers what they want to capture greater share of readership and advertising
revenue
21
NSTP - AUDITED CIRCULATION COPIES
Jul'11 to
Dec'11
July'10 to
Jun'11
July'09 to
June'10
July'08 to
June'09
ENGLISH
NST
NSUT
94,661
110,660
100,172
118,669
109,341
129,554
120,770
141,986
BAHASA
BH
BM
HM
MA
126,777
190,568
386,742
422,614
150,750
212,660
393,879
449,993
160,597
231,231
378,354
431,418
183,187
275,143
338,552
386,795
Source: Audit Bureau of Circulation
22
AD & CIRCULATION REVENUE TREND
Circulation Revenue Trend for H1 2012
Ad Revenue Trend for H1 2012
16%
20%
6%
1%
220
150
200
145
180
140
RM Million
RM Million
(8%)
160
130
120
125
120
1st Half
2008
2009
2010
2011
(1%)
(3%)
135
140
100
10%
1st Half
2012
2008
2009
2010
2011
2012
23
GROWING CONTRIBUTION FROM THE MALAY MARKET
Industry Adex
NSTP Advertising Revenue Trend H1 2012
(8%)
2,500
0.4%
16%
6%
20%
220
2,079 2,071
2,000
200
4%
180
H1 2011
H1 2012
1,000
2%
500
201 205
RM Million
1,500
1,421 1,367
160
140
120
23%
57 70
32%
100
19 13
1st Half
FTA TV
Print
Radio
2008
Outdoor New Media
Media Prima’s Net Revenue Adex By Platform
400
350
5%
324 307
2009
2010
2011
2012
Revenue Contribution H1 2012
3%
349
340
20.2%
300
250
H1 2011
200
55.0%
24.7%
H1 2012
150
11%
100
7%
50
27 29
70 78
63%
8 13
FTA TV
Print
Radio
Outdoor
New Media
Despite the overall market contraction for print, our print Adex
continues to grow, driven by the growing Bahasa market & our
Group’s strength in this sector.
NST/NSUT
BH/ BM
HM/MA
In line with growing readership, Malay language continue to
grow its Adex market share. Malay newspapers will continue to 24
be the main driver to revenue growth.
READERSHIP TREND
Readership Trend By Language
Print Adex Market Share By Language
(‘000)
45
8,000
44
42
40
7,000
39
38
40
36
36
35
6,000
30
30
26
English
5,000
Malay
4,000
3,000
25
29
31
30 31
26
22
%
Chinese
20
Tamil
15
2,000
10
1,000
5
0
0
2006
2007
2008
2009
2010
2008
2011
2009
English
Readers ('000)
ENGLISH
New Straits Times
New Sunday Times
BAHASA
Berita Harian
Berita Minggu
Harian Metro
Metro Ahad
(Source: Nielsen Media Research – Q4 2009-Q4 2011)
Q4 2009
Q4 2010
Q2 2011
2010
Chinese/Others
2011
1st Half'12
Malay
Q4 2011
236
218
236
235
214
202
240
234
1,160
1,207
2,645
2,687
1,020
1,132
3,113
3,434
1,093
1,233
3,654
3,872
1,035
1,097
3,722
4,043
25
1H 2012
2011
445
625
570
525
466
542
546
641
630
730
701
650
630
574
850
900
2009
2007
2005
2003
2001
1999
509
721
942
1000
1997
1995
475
450
400
1993
500
495
632
700
1991
589
729
702
800
1989
531
600
1987
USD/MT
NSTP NEWSPRINT PRICE TREND
1100
300
200
100
0
26
Section 2.4
PRIMEWORKS STUDIOS
27
PRIMEWORKS FINANCIAL RESULTS H1 2012
RM'000
2012
2011
A
B
%
CHANGE
A-B
NET REVENUE
62,134
54,986
13
DIRECT COST S
29,610
27,615
(7)
CONTRIBUTION
CONTRIBUTION%
32,524
52%
27,371
50%
19
OT HER INCOME
OVERHEADS
651
22,271
793
23,499
(18)
5
SHARED COST S
2,674
2,205
(21)
EBITDA
8,230
2,460
>100
FINANCE COST
6
6
DEPRECIAT ION
250
329
PROFIT BEFORE TAX
T AXAT ION - Corp T ax
7,974
722
2,125
6
>100
>(100)
PROFIT AFTER TAX
7,252
2,119
>100
EBITDA%
13%
4%
PAT % EXCL. EI
12%
4%
0
24
28
TV PRODUCTION – RATINGS WINNERS
4.7 MILLION VIEWERS,
69 % SHARE
2.9 MILLION VIEWERS,
46 % SHARE
2.2 MILLION VIEWERS,
36 % SHARE
2.1 MILLION VIEWERS,
32 % SHARE
1.7 MILLION VIEWERS,
46 % SHARE
1.3 MILLION VIEWERS,
33.2 % SHARE
29
NEW MOVIE RELEASES
30
NON-ADEX REVENUE VIA CONTENT
sell to
sell to
HO CHAK
Malay Islamic sitcom
sell to
For 2012, one of PWS’s target key performance indicator (KPI) is to produce
content which are to be sold to 3rd parties
31
WHAT IS
?

EMAS is the first retro channel in Malaysia showcasing Media Prima's production of popular TV programmes of the
yesteryear via Internet Protocol TV (IPTV) on HyppTV, Unifi TM.

It features content from over 40,000 hours of archived material.

Launched on June 1, 2011.

Its primary target audience is Malay urban with high household income while the secondary target audience is
mass market.
32
Section 2.5
RADIO NETWORKS
33
RADIO NETWORKS FINANCIAL RESULTS H1 2012
RM'000
H1 2012
A
%
CHANGE
A-B
H1 2011
B
GROSS REVENUE
34,374
32,842
5
NET REVENUE
DIRECT COSTS
28,579
(126)
27,071
(104)
6
(21)
CONTRIBUTION
28,453
26,967
6
CONTRIBUTION %
OTHER INCOME
OVERHEADS
EBITDA
DEPRECIATION
100%
100%
641
480
34
(14,776)
(15,034)
2
14,318
12,413
15
(832)
(946)
12
PROFIT BEFORE TAXATION (PBT)
TAXATION
13,486
(1,820)
11,467
(1,798)
18
(1)
PROFIT AFTER TAXATION (PAT)
11,666
9,669
21
EBITDA %
PAT %
50%
41%
46%
36%
34
LAUNCH OF HOT FM KELATE & HOT FM T’GANU

Hot FM Kelate & Hot FM T’Ganu launched in January
2012 to build new regional revenue
 Almost 70% radio reach
 Opportunity for HOT FM to strengthen its weak
region
 Adex in the East Coast Market has reached the
RM8mil mark last year.
35
RADIO - PERFORMANCE RATINGS
#3 Overall Malay
#2 Overall
English
Source: Nielsen Advertising Information Service (AIS)
#2 Overall Chinese
Age 15-24
36
Section 2.6
OUTDOOR MEDIA
BIG DRIVE
expressways
BIG RIDE transit
BIG BUYretail
BIG FLY airport
37
OUTDOOR DIVISION FINANCIAL RESULTS – H1 2012
RM'000
GROSS REVENUE
NET REVENUE
DIRECT COST S
CONTRIBUTION
Contribution Margin %
OT HER INCOME
%
H1 2012
H1 2011
CHANGE
A
B
A-B
83,543
75,432
11
77,719
(46,201)
31,518
41%
69,826
(38,239)
31,587
45%
11
(21)
(0)
457
398
15
OVERHEADS
(8,561)
(8,868)
3
EBITDA
23,414
23,117
1
DEPRECIAT ION
(3,965)
(4,620)
14
PROFIT BEFORE TAX
T AXAT ION
PROFIT AFTER TAX
19,449
(4,862)
14,587
18,497
(4,874)
13,623
5
0
7
30%
19%
33%
20%
EBITDA Margin %
PAT Margin %
38
OUR OUTDOOR MARKET SHARE OF 44%
17%
BTO
44%
2%
Redberry Grp
Seni Jaya
4%
Spectrum
Ganad
5%
Alloy
Gelumbang
5%
Others
7%
16%
Source: Company search and due diligence
39
OUR OUTDOOR COVERAGE
The Outdoor Division holds several exclusive outdoor media rights in:
i. Expressways;
ii. Transit lines;
ii. Retail malls;
iii. Airports; and
iv. Key city and town sites.
The largest Outdoor company with presence all over Malaysia with 44% market share.
More than 8,000 sites throughout Malaysia.
40
DIGITAL ROLLOUT- KUCHING INTERNATIONAL AIRPORT, KOTA
KINABALU INTERNATIONAL AIRPORT, THE CURVE & SURIA KLCC
41
Section 2.7
NEW MEDIA
42
ONLINE PORTALS : MPB WEBSITE RANKINGS
Top 10 Malaysian Sites
JUNE 2011
Site
JUNE 2012
Rank
Total Unique Visitors (‘000)
Rank
Total Unique Visitors (‘000)
Media Prima Group
4
1,244*
1
2,735
MUDAH.MY
1
2,485
2
2,666
Maybank Group
2
1,639
3
1,791
Star Publications (M) Bhd
3
1,477
4
1,598
Maxis Group
5
1,160
5
1,266
LOWYAT.NET
6
1,146
6
1,244
CARI.COM.MY
9
956
7
1,082
CIMB Group
10
888
8
1,046
Tune Group
7
1,129
9
1,018
Telenor
8
980
10
829
*MPB only as NSTP portals + MPB portals were still separate. Numbers were combined from August 2011 onwards.
SOURCE: comScore Key Measures
MEDIA PRIMA GROUP REMAINS ON TOP IN JUNE 2012
43
VIDEO VIEWS & POPULAR PROGRAMS
2.23 million registered users
44
TOP 10 MALAYSIAN SITES: COMSCORE RANKINGS
Q1 2012
MY
Si te
100
(Jan'12)
Tota l Uni que
Vi s i tors (000)
MY
Top
Si te
100
(Feb'12)
Tota l Uni que
Vi s i tors (000)
MY
Top
Si te
100
(Mar'12)
Tota l Uni que
Vi s i tors (000)
1
7
MUDAH.MY
2,768
1
7
Media Prima Grp
2,838
1
7
Media Prima Grp
3,051
2
8
Media Prima Grp
2,438
2
8
MUDAH.MY
2,726
2
8
MUDAH.MY
2,837
3
12
Ma yba nk Group
1,931
3
12
Ma yba nk Group
1,859
3
13
Ma yba nk Group
1,953
4
20
Sta r Publ i ca ti ons
1,636
4
18
Sta r Publ i ca ti ons
1,612
4
15
Sta r Publ i ca ti ons
1,820
5
22
Ma xi s Group
1,395
5
22
Tune Group
1,411
5
23
Ma xi s Group
1,333
6
28
Tune Group
1,256
6
24
Ma xi s Group
1,238
6
25
LOWYAT.NET
1,264
7
29
Ma l a ys i a ki ni
1,216
7
28
Ma l a ys i a ki ni
1,137
7
26
Tune Group
1,231
8
33
CARI.COM.MY
1,104
8
29
CARI.COM.MY
1,132
8
31
CARI.COM.MY
1,159
9
34
CIMB Group
1,095
9
30
LOWYAT.NET
1,119
9
32
Ma l a ys i a ki ni
1,116
10
36
Utus a n Group
982
10
33
CIMB Group
1,057
10
34
CIMB Group
1,109
Tota l Uni que
Vi s i tors (000)
MY
MY
Q2 2012
Top
Top
Si te
100
(Apr'12)
Top
Si te
100
(May'12)
Tota l Uni que
Vi s i tors (000)
1
7
Media Prima Grp
2,840
1
7
Media Prima Grp
2,733
2
8
MUDAH.MY
2,729
2
8
MUDAH.MY
2,696
3
15
Ma yba nk Group
1,861
3
14
Ma yba nk Group
1,899
4
17
Sta r Publ i ca ti ons
1,682
4
18
Sta r Publ i ca ti ons
1,660
5
24
Ma xi s Group
1,270
5
23
Ma xi s Group
1,303
6
25
Ma l a ys i a ki ni
1,252
6
26
LOWYAT.NET
1,228
7
27
LOWYAT.NET
1,236
7
30
CIMB Group
1,142
8
29
CARI.COM.MY
1,132
8
31
CARI.COM.MY
1,132
9
32
Tune Group
1,088
9
32
Ma l a ys i a ki ni
1,096
10
35
CIMB Group
1,079
10
36
Tune Group
1,032
45
Q2 2012 HIGHLIGHTS
UEFA EURO 2012
 243,576 video views Live Stream.
 41,793 video view catch-up
matches.
 Total 777,367 page views and
412,253 unique visitors
Sorak Goool Campaign
for EURO 2012
Online & Social Media
campaign
with
a
nationwide
on-ground
road tour with print.
46
INNOVATIONS
3D Newspaper
Talking Newspaper
(QR Code & Audio box)
47
MOBILE EXTENSION
Live Mobile Streaming
Other Mobile Services






Media Prima Digital provides a LIVE broadcast stream
service for
TV3 and TV9 on mobile which is now enjoyed by over
30,000 subscribers
Video News Alerts
SMS News Alerts
SMS Contests
SMS Chat
Rich Content
Mobile Downloads
48
CONTENT on Tonton
English Content
Asian Content
Local Content
49
Tonton PREMIUM

Tonton has rolled out access to more than 30,000 hours of TV content from the
past 26 years on TONTON PREMIUM (pay-to-view service).

Includes TV dramas such as Adamaya, Cinta Antara Benua plus music special Konsert Sudirman from 1986, classic movies Bisikan Cinta, Pengantin Popular and
more to come.
50
NEW ON TONTON

Launched 24th May 2012.

Catch up content with TV networks

Library of content from the 80’s cartoon to the
current hit series. Some titles will be exclusive &
not seen on TV.

Learning made easy, anytime, anywhere

Content include UPSR, PMR and SPM, pre-school
content that is educational and entertaining at the
same time like the famous animation Dong Dong
and Canimals

Variety of sports content exclusive online!

Content include Footballers lives, Up Close With,
Top 20, Untold Stories, Legend, Sports & Celebs,
My passion, My Style, Fighting Spirits, Premier
League – Greatest Goal, Skill factor and many
more.

EURO 2012 - Live Streaming & 48 hours Catch Up
51
of 16 matches
DIGITAL PAPER


News for BH, Harian Metro & NST are
available in iTunes app, android and
websites
Launched on 15 June 2012
52
Section 2.8
CORPORATE & OTHERS
53
CORPORATE & OTHER BUSINESSES - H1 2012 VS. H1 2011
MPB
GB
Others
RM'000
Consol
Adjustment
Gross Revenue
2012
2011
Growth %
N/A
7,997
11,793
(32)
5,084
2,444
>100
(14,453)
(12,659)
14
Net Revenue (after royalties)
2012
2011
Growth %
N/A
7,997
11,793
(32)
5,084
2,444
>100
(6,805)
(8,606)
21
474
2,800
83
289
(1,153)
>100
EBITDA Before EI
2012
2011
Growth %
(12,768)
5,549
(>100)
Depreciation &
Interest Expenses
2012
2011
Growth %
13,191
15,808
17
PBT / (LBT) Before Associate
2012
2011
Growth %
(25,959)
(10,259)
(>100)
NA
474
2,800
83
29
28
4
260
(1,181)
>100
(2,914)
(21,682)
87
(3,445)
(3,360)
(3)
531
(18,322)
>100
Total
(1,372)
1,578
(>100)
6,276
5,631
11
(14,919)
(14,486)
(3)
9,775
12,476
22
(24,694)
(26,962)
8
54
Section 3
CONCLUSION
55
CONCLUSION

The Group recorded strong recovery in Q2 2012 as consumer and business sentiments showed a positive
rebound, recording Q2 2012 EBITDA of RM109.58 million and PATAMI of RM56.79 million.

The Group recorded Q2 2012 revenue growth of 33% against Q1 2012. Revenue grew by 5% against Q4
2011 and 6% against Q2 2011.

The Group recorded H1 2012 EBITDA of RM167.34 million and PATAMI of RM77.58 million.

The Group tried to minimise the impact of reduction in revenue through cost management as follows:
o
TV network - Manage local and foreign syndicated content and through repeats of selected highly
rated and popular content
o
Print Media - Manage editorial to advertising ratio thus total pages
o
Implementation of more creative promotion strategies: cross promotions between media platforms
and channels, between slots and cluster promotions to push viewership, readership and listenership.

The management is cautiously optimistic that with the strategies put in place the Group should be able to
sustain its financial performance

Going forward, while YTD Adex growth remains in uncertain territory, the management believes that ad
spending will pick up in the coming months.
56
AN INTEGRATED MEDIA GROUP
TV
LARGEST reach in
terms of TV
viewership
NEWSPAPER
RADIO
#2nd LARGEST reach
in terms of combined
radio channel
listeners’ numbers
LARGEST reach in
terms of newspaper
circulation and
readership in
Peninsular Malaysia
NSTP’S
OUTDOOR
NEW MEDIA
One of the LARGEST
share of advertising
revenue in the
outdoor media
industry
Media avenue
reaching out to
INTERNET based
viewership
CONTENT CREATION
<----------------- Boasts the Widest Multimedia Distribution Offering on a Single Integrated Platform ----------->
57
Note:
The presentation may contain forward-looking statements which are based on MPB's current expectations, forecasts and
assumptions based on management's good faith expectations and belief concerning future developments. In some cases forwardlooking statements may be identified by forward-looking words like “would”, “intend”, “hope”, “will”, “may”, “should”, “expect”,
“anticipate”, “believe”, “estimate”, “predict”, “continue”, or similar words. Forward-looking statements involve risks and
uncertainties which could cause actual outcomes and results to differ materially from MPB's expectations, forecasts and
assumptions. We caution that these forward-looking statements are not statements of historical facts and are subject to risks and
uncertainties not in the control of MPB, including, without limitation, economic, competitive, governmental, regulatory,
technological and other factors that may affect MPB's operations. Unless otherwise required by law, MPB disclaims any intention
or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or
otherwise. Although we believe the expectations reflected in forward-looking statements are reasonable we cannot guarantee
future results, levels of activity, performance or achievements.
58