PROFILE - Corporación Lady Lee

CORPORATE
PROFILE
CORPORATE PROFILE
Table of Contents
03 Who are we?
04 Corporate ViSION and MISSION
05 Our Values
06 Retail Division
14 Food and Beverage Division
17 Real Estate Division
24 Corporate Units
28 Foundation
02
WHO ARE WE?
Lady Lee Corporation has played an integral role in the economic and commercial development of Honduras in
recent decades. Through consistent growth and refinement over 44 years of operations Lady Lee Corporation has
become one of the most essential corporate groups in Honduras.
During this time, we have established a diverse array of successful companies through our three complimentary
business units: Retail Division (Lady Lee stores, Lady Lee Express, Tecno and Apple Store), Real Estate Division (City
Mall, Mall Mega Plaza) and the Food Division (Wendy's).
Through these brands, we have developed a business group that directly generates more than 2,500 jobs in the
community and over 15,000 more indirectly for Honduran citizens across the country.
Currently, Lady Lee Corporation is focused on strengthening our portfolio of companies in the Honduran market as
well as increasing our international presence in the near future.
03
CORPORATE
VISION
Lady Lee Corporation strives to lead the industry in all of our business units, promote
economic development in Central America and operate in a socially responsible manner.
MISSION
STATEMENT
Lady Lee Corporation provides products and services of the highest quality to a
comprehensive range of customers through individually tailored customer service and
efficient operations.
04
OUR
VALUES
DISCIPLINE
INTEGRITY
OPERATIONAL
EXCELLENCE
To show temperance in times of plenty and
resilience in the face of adversity.
RESPECT
COMMITMENT
To consistently adhere to the highest ethical
and moral standards.
CUSTOMER
SERVICE
To deliver premier quality products and
services through the most efficient operational
policies.
SOLIDARITY
To recognize, appreciate and value the
qualities and rights of others.
To always remain true to our mission and
goals.
To offer unique and personal services that
exceed our customers expectations.
To contribute to the welfare of the less
fortunate in our country.
05
RETAIL DIVISION
Lady Lee Corporation began as a single
store selling stockings and women’s
accessories in March 1971 in the city of San
Pedro Sula. This was the first Lady Lee
store
Over time, Lady Lee diversified its product
lines and grew to become the number one
department store in household items in
Honduras and a fixture in the hearts and
lives of Hondurans.
Today, Lady Lee has 21 stores, located in
major cities throughout the Honduran
territory and segmented into six different
concepts:
Each Store concept, has specialized
products in line with the
demographic and socioeconomic
profile of consumers with the widest
variety of local and international
brands, to meet the specific needs
of our customers and we are located
in the 11 busiest cities in the country
with expansion plans to be in the 18
departments of the country.
06
Locations
RETAIL DIVISION
Lady Lee
• San Pedro Sula
• Tegucigalpa
• Villanueva
• Puerto Cortés
• Choloma
• Choluteca
• El Progreso
• La Ceiba
• Roatán
• Comayagua
• Tocoa
Forever 21
• San Pedro Sula
• Tegucigalpa
21
STORES
3.9
millIon
visiTORs A YEAR
33Km2
IN FLOOR
EXHIBITION
07
LADY LEE
Today, Lady Lee is our most comprehensive store format featuring all categories of
housewares oriented towards socioeconomic segments B1, C1, C2 and C3. We now have
21 stores, located in 11 major cities, with sizes ranging between 3,500 and 5,000 m2 of
sales floor.
Lady Lee’s primary product categories include appliances, electronics, furniture,
appliances, toys, babies, decorations, accessories and seasonal cuisine.
OFFICIAL SITE: www.ladylee.net
SOCIAL MEDIA:
/LadyLeeHND
08
LADY LEE
EXPRESS
Lady Lee Express is a more condensed store format focusing on a C1, C2 , C3 and D
segments of the market. There are 12 of these stores located in 11 major cities, ranging
from 700 to 1800 m2 in size.
The product categories in Lady Lee Express are limited to: electronics, furniture,
appliances and more basic products.
OFFICIAL SITE:
SOCIAL MEDIA:
/LadyLeeHND
09
FOREVER
21
Forever 21 is a new brand entering the Honduran market but with more than 31 years of
success internationally. It’s consistent success is attributable to an aggressive marketing
strategy that combines edgy fashion, affordable costs and a unique shopping
experience. Forever 21 provides the progressive Honduran consumer with the
opportunity to participate in the most current fashion trends from around the world. Both
of the initial stores have met with overwhelming success because they offer these
forward-thinking consumers a unique freedom of expression.
Forever 21 helps drive the day to day the trends by constantly updating their inventory
of fun designs, creative clothing, and timeless styles. Each section in the store is built to
convey a special "boutique" feel, featuring unique and current fashion styles. This store
concept includes the brands: 21MEN ™, Forever 21 Contemporary, Forever 21 + ™, Forever
21 Girls ™, the line of cosmetics Love & Beauty ™, the line of underwear and shoes.
SOCIAL MEDIA:
/Forever21Honduras
www.forever21.com
10
OUR BRANDS
All formats of the retail stores division are authorized distributors of the biggest brands in the world for electronics, appliances, furniture,
appliances, toys, decorations, sports, cooking, etc.
11
OTHER DISTRIBUTION
CHANNELS
WHOLESALE SALES
Lady Lee Stores nationally distributes, the full range of brands handled in their stores,
serving more than 500 wholesalers in all regions of the country through a specialized
wholesale division, serving each customer directly at each point of sale.
In addition to direct attention to wholesale customers, we also have wholesale fairs and
events throughout the year, in which customers have the opportunity to partake in unique
promotions, which prepare them for the summer season, Mothers Day, Children's Day and
Christmas.
CORPORATE SALES
Lady Lee also has a corporate sales department that caters to the needs of corporate
customers with a client base of over 1,000 businesses nationwide with customized pricing
structures and plans designed to inspire loyalty and repeat business.
12
OUR
SERVICES
Lady Lee offers gift
cards as the perfect
solution for those who
do not know what to
give their loved ones
for special occasions,
and can be purchased
in any denomination at
any store nationwide.
To inspire confidence in
our products and protect
our customers we created our system + Warranty, which allows the
purchaser to extend the
factory warranty of
products by, up to 3
years.
Our Gift Club enables our
customers to record the
most important events of
their lives and create
registries for weddings,
birthdays, baby showers,
graduations or any of
life’s many blessings.
Members who create a
gift registry with us receive a Gift Card with 5% of
the total value invoiced.
We have four modern
service facilities: two in
Tegucigalpa, one in SPS
and one in La Ceiba.
Each is completely certified and trained by each
of our brands, and stocks
a wide range of spare
parts and personnel to
support the needs of our
customers.
To facilitate access to all
our products, we have
our Credilee financing
system, which has the
best market interest rates
and terms up to 36
months.
13
FOOD DIVISION
“
Wendy's has presence in 12 major cities
across the country and is characterized for
its excellent quality: products, customer
service and variety of choices for all
socioeconomic segments.
The Food Division was founded in 1991, when Corporation Lady Lee acquired the rights to the
famous American franchise Wendy’s, which has more than 6,500 restaurants around the
world, opening the first restaurant in the city of San Pedro Sula that same year, then opening
additional locations in the largest commercial centers across Honduras.
”
14
WENDY’S
Our restaurant chain Wendy's has 26 restaurants located in 11 major cities, it also has 2
kiosks desserts one in San Pedro Sula and another in Tegucigalpa, 3 Wencafe
distributed in San Pedro Sula, Cortés and Tegucigalpa; is now well positioned in the
minds of Hondurans, as the restaurant serving the best burgers in the country, as these
are made with fresh ingredients, which are supplied daily to each restaurant.
In addition to its delicious burgers, Wendy's has a varied assortment of salads, breakfast,
chicken sandwiches, nachos and a variety of options companions among which stand
out the chili, baked potato, salad and unmistakable fries. It also has modern cafes that
feature a variety of desserts, cold drinks and hot drinks.
OFFICIAL SITE: www.wendys.hn
SOCIAL MEDIA:
/WendysHND
15
LOCATIONS
FOOD DIVISION
WENDY’S
• San Pedro Sula
• Tegucigalpa
• Villanueva
• Puerto Cortés
• Choloma
• Choluteca
• El Progreso
• La Ceiba
• Comayagua
• Tocoa
• Siguatepeque
26
RESTAURANTS
4
millIon
visitORs A YEAR
15,000 Km2
IN FLOOR
EXHIBITION
16
REAL ESTATE DIVISION
“
8 Shopping centers in seven cities across
the country, this division becomes one of
the main drivers of the economy of
Honduras, to promote local and foreign
investment.
”
In 1985 Lady Lee Corporation ventured into real estate through the development of
commercial buildings nationwide. In 1992 it began construction of the first shopping center
of the country in the city of San Pedro Sula, which opened in 1994 under the format
Megaplaza Mall and came to revolutionize shopping and entertainment for the population of
Honduras. Since then, the Real Estate Division of Lady Lee Corporation has become the
leading developer of shopping centers in Honduras
Today, the Real Estate Division consists of 8 Shopping centers in seven cities across the
country; this division has become one of the main economic drivers in Honduras by
promoting local and foreign investment.
This division has 2 formats of shopping centers, aimed at different socioeconomic segments
of the population.
17
CITY MALL
City Mall is the largest shopping center brand in Honduras. It started operations in San
Pedro Sula in 2005 and later expanded to Tegucigalpa in 2012.
Due to its diverse mix of shops and services, City Mall has established itself as the
premier shopping destination of Honduras. The mall is comprised of an exclusive
collection stores selling both local and international clothing, shoes, jewelry,
accessories, housewares, sports equipment, glasses and offering a variety of services
such as financial centers, pharmacies , gyms, supermarkets, phone companies,
restaurants, beauty parlors, modern cinemas and even an amusement park.
OFFICIAL SITE: www.citymall.net
SOCIAL MEDIA:
/CitymallHND
18
CITY MALL
Currently both malls receive more than 20 million visitors a year making this institution
one of the main drivers of the economy. City Mall is also one of the largest contributors
in the job market, generating more than 7,000 direct jobs nationwide and more than
20,000 more indirectly.
City Mall houses a variety of international brands that are recognized and respected
worldwide. Notably included in this collection are; Zara, L Occitane, Bershka, Lacoste,
Toms, Claire 's, Nautica, Tommy Hilfiger, Steve Madden, Call It Spring, Columbia, The
North Face, Aldo, Kenneth Cole, etc.
19
City Mall SAN PEDRO SULA
City Mall
100 mil M² of construction / 1,500 intelligent parkings / 190 shops
120 mil M² of construction / 1,850 intelligent parkings / 230 shops
TEGUCIGALPA
UPCOMING PROJECT
City Mall
Costa Rica
200 mil M² of construction / 2,300 intelligent parkings / 307 shops
City Mall
Palenque SPS, Honduras
This luxury shopping center will consist 307 shops located on the North
Boulevard in the fastest growing sector of the city.
20
MEGAPLAZA
Born in the city of San Pedro Sula, in the year 1994 and was the first concept of shopping
centers in Honduras. Currently this chain has three locations shopping centers located
in the cities of La Ceiba , El Progreso and Roatan.
It is characterized by being one of the most successful shopping centers nationwide ,
and has nice spaces and shops of local and international brands , offering a family
atmosphere and entertainment venues for all ages.
OFFICIAL SITE: www.inmobiliariall.com
SOCIAL MEDIA:
/MegaplazaHND
21
METROPLAZA
Born in the city of San Pedro Sula in the year 1998 and currently has seven shopping
centers located in the cities of San Pedro Sula , Villanueva and Tocoa , featuring a variety
of stores that address the purchasing needs in cities they are operating , becoming the
entertainment destination of the inhabitants.
Metroplaza has a variety of local shops, banks, foodcourt and family spaces for the
comfort of all visitors, with large anchors of the best brands in the country.
OFFICIAL SITE: www.inmobiliariall.com
SOCIAL MEDIA:
/MetroplazaHND
22
LOCATIONS
REAL STATE DIVISION
8
SHOPPING
CENTERS
31.2
millIon
visitORs A YEAR
CITY MALL
• San Pedro Sula
• Tegucigalpa
MEGAPLAZA
595 mil Km2
OF CONSTRUCTION
• El Progreso
• La Ceiba
• Roatán
METROPLAZA
• San Pedro Sula
• Villanueva
• Tocoa
City Mall Credit Card, which provides a permanent
discount of 10 % applicable in all stores in the mall, even
prices on offer or sale - to promote loyalty among our
customers, the card also gives reward points.
23
ADVERTISING AGENCY
CORPORATE
UNITS
CEDI
(DISTRIBUTION CENTER)
With an area of 14 thousand
square meters and with a shelf
of seven levels, it has the
capacity to supply all stores
nationwide,
deliveries
to
wholesalers and deliveries to
customers in all cities of the
country, as well as frozen foods
required by restaurants.
CONTACT
We have our own in house advertising agency that
caters to all of the advertising needs of our numerous
brands, as well as supporting our corporate needs. It
has creative team of designers and dedicated staff
assigned to each business unit.
Lady Lee Corporation has a
modern Call Center that
performs over 15,000 contacts
through phone calls, and has 30
cubicles properly equipped for
daily tasks.
Its main functions are Customer
Service, Telemarketing and
collection efforts, which satisfy
the specific needs of all our
customers.
Within the agency also we have a team of
e-marketing , who are responsible for monitoring and
maintaining websites and social networks of each
brand totaling more than 600,000 fans from all
brands of the corporation.
CENTER
24
CELL
TRAINING CENTER OF
LADY LEE
Lady Lee recognizes the value of investing in our team, and consequently in 2014 a training
program through which all colleagues are trained in their respective roles was developed.
This allows the corporation to ensure consistent and quality preparation across the entire
organization.
This center provides the tools and strategies needed to offer a unique and memorable
service to our customers. However, this department not only seeks to provide training for
specific job functions, but also encourages professional and personal development of each
employee. The goal is to develop professional leaders who perform their duties to the
highest ethical and moral standards.
The curricula available at the training center are constantly being updated and expanded. At
the end of each module, a certificate is awarded to each employee, which accredits him or
her as a trained professional in the field.
Currently there are two training centers, one in the city of San Pedro Sula and another in
Tegucigalpa, both serving over 2500 colleagues.
25
21
CORPORATE
RESPONSABILITY
Aware of the needs of our population, through Lady Lee Foundation, we worked focusing on
the pillars of health, education and childhood. We strongly believe in collaboration of private
enterprise and the main forces of the community for a sustainable partnership, which allows
the development of each of its members and provide a better future for all.
Lady Lee Corporation and its more than 2,500 employees, working with the main objective,
social responsibility of each of those involved. We work in all aspects that allow us to improve
the quality of life for Hondurans, and focus on the areas of community, environment, public
policy, governance, suppliers, marketing and internal public.
Thanks to the commitment of employees,
in September 2014, we achieved the seal
of Socially Responsible Company, awarded
by FUNDAHRSE, which highlights
companies whose operations are framed
CSR principles and respect for the values
and rights of individuals. We will continue
our work under these schemes and share
with you the pride of being a socially
responsible company.
26
A
RECICLA
DE
JE
E AL
AT
EL USO INDEBIDO DEL PAPEL
AUMENTA LA TALA DE
LOS ÁRBOLES
UNA LLAVE GOTEANDO
PIERDE UNOS 50 LITROS
DE AGUA AL DÍA.
EL CARTÓN QUE ESTAS POR TIRAR
DESTRUYE NUESTRO
MEDIO AMBIENTE
CAMB
IO
PE
AM
BIO
S
SÚ
M
CAM
PA
Ñ
ENVIRONMENTAL
RESPONSABILITY
QU
ND
EÑ A
G RA
S AC C
IONES HACEN
C
ES
SÚMATE AL CAMBIO
AHORRA PAPEL, IMPRIME LO NECESARIO
UN BOMBILLO ENCENDIDO
Lady Lee Corporation recognizes their
responsibility to protect the environment
and encourages the responsible use of
resources through internal campaigns
such as energy conservation and
recycling.
INNECESARIAMENTE
CONSUME ENERGÍA NECESARIA
PARA OTROS
SÚMATE AL CAMBIO
APAGA LA LUZ CUANDO NO LA ESTES UTILIZANDO
SÚMATE AL CAMBIO
CIERRA LA LLAVE CADA VEZ QUE LA USES
EL MAL USO DEL PAPEL
DESTRUYE NUESTRO
MEDIO AMBIENTE
SÚMATE AL CAMBIO
NO TE EXCEDAS, PIÉNSALO,
USA LO NECESARIO Y RECICLA.
SÚMATE AL CAMBIO
RECICLEMOS POR UN MEDIO AMBIENTE SANO
EL USO INDEBIDO DE LAS LLAVES
PROVOCA DETERIORO DE NUESTROS
RECURSOS NATURALES
SÚMATE AL CAMBIO
TODOS PODEMOS AHORRAR AGUA,
CADA GOTA CUENTA
27
LADY LEE
FOUNDATION
In an effort to give, back to our community we established Lady Lee Foundation in 2011.
The foundation focuses on the pillars of health, education and the wellbeing of children.
We strongly believe that collaboration between private enterprise and the community
leads to a sustainable partnership, encourages the most development, and provides a
better future for all.
OFFICIAL SITE: www.fundacionladylee.org
SOCIAL MEDIA:
/FundacionLadyLeeHND
28
HEALTH
Lady Lee Foundation routinely provides
medication, equipment, renovations and
education to hospitals and health centers
across Honduras.
CHILDREN
The foundation provides health,
education, food, toys, clothing, shoes and
other staples to underprivileged children.
EDUCATION
Lady Lee Foundation supports
educational programs that benefit
dozens of schools and thousands of
children across the country
including the scholarship program
RETO.
29