BABYLIGHTS / BLONDE IDOL SOCIAL MEDIA KIT

BABYLIGHTS / BLONDE IDOL
SOCIAL MEDIA KIT
FACEBOOK & INSTAGRAM KIT
•
This kit contains Facebook and Instagram images and copy that work together to
tell a story and drive awareness of the Babylights trend as well as new additions to
the Blonde Idol family.
•
Included in this kit:
• Facebook Posts (Images, and copy)
• Instagram Posts (Images, and copy)
• Recommended hashtags
• Recommended best practices for posting
• Recommended best practices for tagging
POSTING PROCEDURES
•
When commenting on Instagram posts with hashtags, they should be
added immediately at time of post. Instagram indexes comments at time of
post, not time of comment. Waiting to comment with these hashtags even
minutes later will result in the tags being buried and losing potential
visibility.
•
No filters (or color alteration of any kind) should be used when
posting images on any platform.
•
All posts should be distributed with consideration to the full page. It is
recommended to not post images of similar designs consecutively. Posts
should be spread out so the page maintains a nice flow between various
quotes, products, models, etc. (Not clustering all quotes together, for
example).
HASHTAGS: INSTAGRAM
•
The primary hashtag for Babylights is #Babylights.
This should be included in the caption post body, along
with #RedkenColor.
•
Additional hashtags to give greater visibility to the
posts should be added into the comments section of
each post. Comments should be added immediately
after post goes live. Examples include:
•
•
•
#Redkenundone
#Redkenuk
The subsequent slides give recommendations on
posts that incorporate these hashtags.
Beautiful #Babylights shed a whole
new light on highlights as seen on our muse
@SukiWaterhouse. Double tap if you like her
look! #RedkenColor
Example Post >
INSTAGRAM TAGGING
Beautiful #Babylights shed a whole
new light on highlights as seen on
our muse @SukiWaterhouse
@SukiWaterhouse
For all Instagram posts that include
Suki’s handle (@SukiWaterhouse)
make sure to:
1. Include Suki’s Instagram handle
@SukiWaterhouse in the post.
2. Click on Tag People and include Suki.
This will tag Suki’s Instagram
@SukiWaterhouse in the image picture.
This will optimize your posts as users
often search for images that Suki
Waterhouse has been tagged in. This
is a best practice for all Instagram
posts that include social influencers.
SOCIAL POST
INSTAGRAM
Introducing #Babylights, our new haircolor look
modeled by the gorgeous @SukiWaterhouse. These
baby-fine highlights are inspired by children’s hair
after a summer in the sun. Double tap if you want to
try it! #RedkenColor #SukiWaterhouse #Redkenuk
#Redkenundone
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
Introducing Babylights, our new haircolor look
modeled by the gorgeous Suki Waterhouse. These
baby-fine highlights are inspired by children’s hair
after a summer in the sun. Click like if you want to try
it!
Babylights_1.jpg
[Falcon Tags: Hero, Babylights, Haircolor, Blonde Idol,
Influencer, Sukiwaterhouse, Drive2web]
SOCIAL POST
INSTAGRAM
Our professional Blonde Idol haircolor and lighteners
are the secret to giving your clients their best blonde!
What are your favorite Blonde Idol products?
#redkencolor
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
Our professional Blonde Idol haircolor and lighteners
are the secret to giving your clients their best blonde!
What are your favorite Blonde Idol products?
Babylights_7.jpg
[Falcon Tags: Babylights, Blondeidol, Haircolor, Product]
SOCIAL POST
INSTAGRAM
Because you owe it to yourself to be a #bombshell.
Double tap if you agree! Redkenuk #Redken undone
#Babylights
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
Because you owe it to yourself to be a bombshell.
Like if you agree!
Babylights_8.jpg
[Falcon Tags: Babylights, Blondeidol, Haircolor]
SOCIAL POST
INSTAGRAM
How gorgeous are @SukiWaterhouse’s #Babylights ?
Redken Master Colorist @TheDavidStanko created the
look with Blonde Idol color and lighteners. Click the link
in our bio for the formula! #Redkenuk #Redken undone
#Babylights
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
How gorgeous are Suki Waterhouse’s Babylights?
Redken Master Colorist David Stanko created the
look with Blonde Idol color and lighteners. Click here
for the formula! [Link to pro site]
Babylights_2.jpg
[Falcon Tags: Babylights, Haircolor, Blonde Idol,
Influencer, Sukiwaterhouse, Drive2web]
SOCIAL POST
INSTAGRAM
Double tap if you’ve already booked your
appointment to try #Babylights, our newest
professional #haircolor technique for beautiful babyfine highlights. #SukiWaterhouse #Redkenuk
#Redken undone #Babylights
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
Double tap if you’ve already booked your
appointment to try Babylights, our newest
professional haircolor technique for beautiful babyfine highlights.
Babylights_3.jpg
[Falcon Tags: Babylights, Haircolor, Blonde Idol,
Influencer, Sukiwaterhouse]
SOCIAL POST
INSTAGRAM
On set with the gorgeous @SukiWaterhouse. How
much do you love her chic black romper and
beautiful #Babylights? #RedkenColor
#SukiWaterhouse #Redkenuk #Redken undone
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
On set with the gorgeous Suki Waterhouse. How
much do you love her chic black romper and
beautiful Babylights?
Babylights_4.jpg
[Falcon Tags: Babylights, Haircolor, Blonde Idol,
Influencer, Sukiwaterhouse]
SOCIAL POST
INSTAGRAM
Our Blonde Idol haircolor and haircare collection lets
you go as blonde as you dare, while keeping hair
healthy and touchable. Click the link in our bio to
discover more. #Redkenuk #Redken undone
#Babylights
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
Our #BlondeIdol haircolor and haircare collection lets
you go as blonde as you dare, while keeping hair
healthy and touchable. Click here to discover more.
[Link to product page]
Babylights_11.jpg
[Falcon Tags: Babylights, Blondeidol, Haircolor,
Drive2web]
SOCIAL POST
INSTAGRAM
Flip your hair and strike a pose like our muse
@SukiWaterhouse. Tag #Babylights to share your
look! #Redkenuk #Redken undone #Babylights
INSTAGRAM COMMENTS
#Redkenuk
#Redken undone
#Babylights
FACEBOOK
Flip your hair and strike a pose like our muse Suki
Waterhouse. Tag #Babylights on Instagram to share
your look!
Babylights_13.jpg
[Falcon Tags: Babylights, Haircolor, Blonde Idol,
Influencer, Sukiwaterhouse]