Toyota Case Study New

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Toyota Case Study New
GOAL:
Elevate the car buying experience by making
it more exciting and relationship-driven.
Leverage social media to increase brand
exposure, word-of-mouth buzz and
automobile sales.
SOLUTION:
Promote and display Culver City Toyota’s
social media handles and hashtags through
Enplug Social Media Displays
14%
33%
65%
Increase in Twitter Posts
Increase in Yelp Reviews
Increase in Instagram Impressions
over 60 days
over 90 days
over 60 days
“We had a record breaking month in new & used car sales. Enplug not only
helped our sales, but other dealerships even noticed all of our social media
activity & see our store as a happy & cool place to be."
Ray Dulay, Culver City Toyota Sales Manager
SOCIAL UPLIFT BREAKDOWN
PLATFORMS MEASURED:
Pre-Enplug
Post-Enplug
293
social media. Everyone, even the skeptics are
112
TIME FRAME:
60-90 Days Before & After
“If there were a scorecard, we’re winning in
96
really getting into it. It’s blowing up here."
53
47
40
Ephraim Barcelo, Culver City Toyota GM
VERTICAL:
Automotive
Total Yelp Posts
90 Days
Total Twitter Posts
60 Days
Total Instagram Posts
60 Days
USER GENERATED CONTENT
DISPLAY LOCATION:
Showroom (x3)
Service (x3)
Waiting (x1)
Total Displays: 7
Steven Ramos @ickythump_iii
I just wanna see my tweet on the tv
#culvercitytoyota
WHAT IS ENPLUG?
Steven Ramos
@ickythump_iii
Guess who has a
new ride? Came in
for oil change, and
we leave with a new
car! #newride #LA
#culvercitytoyota
Enplug’s Plug n’ Play device
turns any digital display into an
Dustin Intarachot
@dusto18
interactive and real-time
marketing tool for businesses.
Customers can post on Twitter,
Instagram, Facebook, Yelp, and
Swarm to instantly appear on
the live social media display.
Jillian Barberie @askjillian
My Man Ephraim of #culvercitytoyota
will hook you up!!! #2014Prius
My new ride!
#tundra #trd
#culvercitytoyota
#trdtundra #4x4