southamerica

PBDS753
SOCIALMEDIARESEARCH
or: How I Learned to Stop Worrying and Love the Snark
GO
SOUTHAMERICA
SOUTHAMERICA
3.2
Hours per day on social media
Source: http://www.statista.com/statistics/270229/usage-duration-of-social-networks-by-country/
SOUTHAMERICA
Most popular platforms in South America per millions of unique visitors
wordpress
facebook
140
blogger
linkedin
18
23
61
twitter
18
Source: http://www.statista.com/statistics/202372/latin-america--largest-social-networking-sites/
SOUTHAMERICA
Smart phones not as prevalent, so desktop apps still take charge
SOUTHAMERICA
Social media used to inspire social change
#NiUna
Menos
To stop femicide
X
FIFA
World
Cup
#Marudo
#revolution
#Venezuela
To oppose a leader
To pick a side
Source: https://www.linkedin.com/pulse/impact-social-media-latin-america-cesar-fabian-garcia-jimenez
SOUTHAMERICA
And to find love... safely
badoo
Most popular dating app; planned photo verification step
Source: http://chartsbin.com/view/39232
SOUTHAMERICA
Pledged devotion to a dying social medium
orkut
When Orkut finally put to bed in 2014, 50% of users were Brazilian.
Source: http://www.forbes.com/sites/ellenhuet/2014/06/30/google-kills-orkut/#758bd8e376cf
AUSTRALIANEWZEALAND
AUSTRALIANEWZEALAND
1.2
Hours per day on social media
Source: http://www.statista.com/statistics/270229/usage-duration-of-social-networks-by-country/
AUSTRALIANEWZEALAND
Most popular platforms in Australia by percentage
facebook
google+
93%
linkedin
23%
instagram
26%
28%
pinterest
17%
Source: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
AUSTRALIANEWZEALAND
Most popular platforms in New Zealand by percentage
youtube
facebook
58%
linkedin
56%
14%
twitter
8%
pinterest
6%
Source: https://www.duncanjonesnz.com/social-media-marketshare-demographics-zealand/
AUSTRALIANEWZEALAND
Smartphones rule
70%
Percent of people who use a smartphone to access social media.
52%
Laptop
34%
Tablet
Source: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
AUSTRALIANEWZEALAND
Used social media to launch an election campaign
Internet
Party
2014
Kim Dotcom founds the Internet Party; new members sign up
through a social media app and pay with bitcoin.
Source: http://www.stuff.co.nz/national/politics/9873341/Launch-day-for-Kim-Dotcoms-Internet-Party
AUSTRALIANEWZEALAND
Pretty “meh” about online dating
tinder
or
nah
Tinder is the leader for online dating apps, but Australians aren’t
too excited about online dating in general: doesn’t fit their lifestyle
Source: http://www.thedailybeast.com/articles/2013/02/14/why-online-dating-is-struggling-to-go-global.html
THEREALHOUSEWIVES
THEREALHOUSEWIVES
The community
85%
female
18 - 54
years
old
college
educated
THEREALHOUSEWIVES
Choosing a platform
images
and gifs
reddit?
follow
the cast
members
THEREALHOUSEWIVES
Instagram
THEREALHOUSEWIVES
Instagram features
“Speak to your
audience”
- Handley, pg.
238
“Share the why
and who, not just
the what”
- Handley, pg. 238
“Use ‘you’ promiscuously”
- Handley, pg.
241
THEREALHOUSEWIVES
Instagram highlights
THEREALHOUSEWIVES
Instagram highlights
THEREALHOUSEWIVES
Instagram highlights
THEREALHOUSEWIVES
Twitter
THEREALHOUSEWIVES
Twitter features
“Write every tweet
as you would
speak it”
- Handley, pg. 189
“Convey your
personality”
- Handley, pg.
199
“Don’t use more
than two or three
hashtags”
- Handley, pg. 201
THEREALHOUSEWIVES
Twitter highlights
THEREALHOUSEWIVES
Twitter highlights
THEREALHOUSEWIVES
Twitter highlights
THEREALHOUSEWIVES
Twitter highlights
THEREALHOUSEWIVES
Twitter highlights
THEREALHOUSEWIVES
Analysis of both platforms
instagram
hashtag game is lacking
general tidbits, not timely
twitter
easier to amass followers
specific events, in real time
THEREALHOUSEWIVES
So what did I learn?
be real:
aaa
cruel or
kind
balance
quantity
and quality
be
vulnerable