Lawlor`s Personal Branding Checklist
Transcription
Lawlor`s Personal Branding Checklist
PERSONAL BRANDING CHECKLIST JessicaLawlor.com/PersonalBranding [email protected] Want to grow your blog, land a new job, discover freelance opportunities, partner with brands and get more attention online? You must have a strong personal brand. Maximize your personal brand and online presence by following this checklist. WEBSITE/BLOG TWITTER ¨ Do you have your own website or blog? ¨ Do you have a Twitter account? ¨ Create a comprehensive “About Me” page - don’t forget to include a picture of your gorgeous self! ¨ Make your username recognizable. A variation of your name works best for personal branding. ¨ Make it easy to contact you - use a contact form or share your email address. ¨ Complete your Twitter bio - take advantage of all 160 characters provided. ¨ Link to your social media accounts. ¨ ¨ Create a portfolio or press page to share examples of your work and accolades or mentions about you and your blog. Find an appropriate blend of original tweets, replies and retweets. ¨ Be a resource and spread the love - share your own content and share the work of others. ¨ Develop a services or “work with me” page to outline the work you can provide to potential clients. ¨ Use a Twitter scheduling tool like Hootsuite or Buffer to save time and pre-schedule tweets. ¨ Build your email list and start a newsletter. (I recommend Mailchimp - it's FREE for up to 2,000 subscribers.) ¨ Include an image with your tweets to get more engagement. ¨ Get testimonials/recommendations from those you’ve worked with for that all-important third-party endorsement. ¨ Say hello to the people who have followed you recently with a personal tweet. ¨ Blog consistently to showcase passion and expertise. ¨ ¨ Use at least one photo in every single blog post you publish. Create a private “notice me” Twitter list to keep up with influencers and those you’d like to connect with for easy monitoring and interacting. ¨ Learn simple SEO to help your content be discovered. A Wordpress plugin like Yoast SEO makes SEO easy to understand and implement. ¨ Use relevant Twitter hashtags. ¨ Use “categories” to sort your blog posts and make it easy for readers to find what they are looking for. Participate in Twitter chats - they are a great way to network with others who share your interests. ¨ Utilize Twitter’s “pinned tweet.” ¨ Include a search bar on your blog’s side bar. ¨ ¨ Develop a content roundup to get on the radar of influencers and build relationships with other personal brands and businesses. Live broadcast on Periscope! It’s connected with Twitter. ¨ ¨ Share, share, share! Use the “rule of 3” and promote every post in at least three places online. “Jessica’s personal branding brilliance has given me the tools I need to reach more people and do the work that is so important to me." -Jennifer Kreatsoulas, Chime Yoga Therapy Ready to take your personal brand to the next level? Book a 45-minute Personal Branding Bootcamp Session with Jessica Lawlor FACEBOOK PINTEREST ¨ Do you have a Facebook account? ¨ ¨ Customize your Facebook username in “General Account Settings” to a variation of your name i.e. http://facebook.com/YOURNAME. ¨ Fill out your bio and include a link to your website. ¨ Update your “About” section and utilize space to write an "Intro." (Be sure to include a link to your blog or website!) ¨ Check your privacy settings. Be sure posts are set to “public” when you want to share updates broadly. ¨ Join and participate in relevant Facebook groups for your industry. ¨ Let your personal network in on what you’re doing don’t be afraid to share personal AND professional content with your audience. ¨ Consider creating a brand Facebook page for your blog, business or personal brand to utilize sponsored posts and create ads. LINKEDIN Do you have a Pinterest account? ¨ Create a board for your blog to pin your blog posts. ¨ Create a board to pin articles/resources related to your professional interests/goals. ¨ Create a portfolio board to pin your resume, accolades and portfolio items. ¨ Use a free tool like Canva to design fun "pinnable" graphics for your blog posts or online content. (Size matters! Canva recommends Pinterest's desired dimensions.) INSTAGRAM ¨ Do you have an Instagram account? ¨ Fill out your bio. ¨ Add a link to your blog or website. You get ONE link on Instagram. Use it wisely. ¨ Change your link when you have something special to share/promote and let your followers know in an Instagram post. ¨ Use hashtags; between 5-10 are most effective. ¨ Browse hashtags relevant to your brand and engage with other people’s content by liking and commenting. ¨ Do you have a LinkedIn account? ¨ Make your profile as complete as possible. ¨ Write a strong summary that introduces who you are to people who view your profile. ¨ Repurpose bullets from your resume for positions on LinkedIn. ¨ Add your blog as one of your “positions” on LinkedIn! Your blog counts as work “Experience.” ¨ Insert line breaks into your caption for easy reading. ¨ Add media! LinkedIn now allows you to include documents, images, videos and presentations to positions on your profile. ¨ Tag other users/brand accounts when relevant. ¨ Add a location to your post. ¨ Keep your profile visually consistent by using the same edit/filter on photos. ¨ Get at least three recommendations/testimonials. ¨ Publish original or repurposed content through LinkedIn’s publishing tool. ¨ Share relevant posts/articles to build trust and credibility. ¨ Connect with others! When you do, always send a personalized invitation. "Despite spending years in marketing myself, I walked away from a 45-minute personal branding bootcamp session with Jessica full of ideas and motivation. She is incredibly knowledgeable in the world of personal branding. I can’t say enough.” –Sara Frandina, Copywriter SNAPCHAT ¨ Do you have a Snapchat account? ¨ Design a custom Snapcode and cross-promote it on other social platforms to gain new followers. ¨ Create your own Snapchat story! ¨ Use a mix of photo and video in Snapchat stories. ¨ Don’t be afraid to get personal and talk to the camera. ¨ Get a little silly on Snapchat - this is the place to showcase what’s real. ¨ Create a custom geofilter (especially smart if you’re hosting or speaking at an event). Take a deep dive into your personal brand. Book a 45-minute Personal Branding Bootcamp Session with Jessica Lawlor