NatGeoTravel Social Media
Transcription
NatGeoTravel Social Media
National Geographic Travel Social Media & Content Campaigns – June 3, 2014 NatGeoTravel Social Accounts NatGeoTravel Facebook 5-6 posts daily, 1.7 million followers @NatGeoTravel Twitter 12 tweets daily, 820K followers @NatGeoTravel Instagram 2-5 posts daily, 415K followers NatGeoTravel Photo Tumblr 5-7 posts daily, 53K followers NatGeoTravel on Pinterest 1-5 pins daily, 33K followers NatGeoTravel Google+ 3-4 posts daily, 4K followers 2 Integral Part of Travel Sponsorships Social media has become essential to content campaign pitches; partners want numbers Social media supports: – Promotion of sponsored content – Development of digital in-field reporters Andrew Evans, Annie Fitzsimmons, Robert Reid – Quickly and easily shows brands how the audience engages with their product (specifically destinationbased advertisers) Social Integration in Content Campaigns Create a plan to engage on social media channels from start-to-finish Social media has a channel to support all types of content; pick what works for the content type AND the audience you are targeting Find ways for your audience to create content for the campaign Cross-promote social events and initiatives from your channels Understand and learn from the competition; emulate what works Where the Locals Go Montana Give Us Recommendations Follow Instagram Photos From the Field Go “On Assignment” With Us Come Along for a Photo Walk Plan a Trip Using Our Expertise Read a Q & A With Photographers Participate and Win Why Social Media Matters in Campaigns Social media channels = publishing platforms Accessibility to an audience = immediate data Opportunity for user-based content creation Brand recognition Partnership opportunities Revenue from linked transactions
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