VAD by iSource

Company Profile
www.isource.pl
iSource - new, dynamic,
successful Polish IT and
lifestyle distribution
company invites you to
cooperation on 40-million
Polish market.
Let us show you why we
are the best opportunity
for your business!
Basic information
• Established April 1st, 2008
• 50+ employees, strong motivated and
qualified team, modern sales tools
• Over 50 brands in our offer and still growing
• Over 450 business partners, cooperation with
the best retail chains in Poland
• Exclusive Apple Authorized Distributor in
Poland
• Logistic center (Built-To-Order model,
equipment reconfiguration etc.)
• Multibrand service & support team
Basic information
iSource SA distributes innovative, highly
advanced tools and solutions. Our offer
includes revolutionary solutions that affect
various aspects of life, from leisure, through
developing creative skills, to operating a
business. We provide our partners with
comprehensive, unique solutions.
The company is conducting exclusive
distribution in terms of sales, marketing,
service, trainings and distribution of other
complementary brands.
Our offer
iSource does not simply sell products iSource offers solutions.
We strive to develop and enrich this
philosophy, by adding to our offer new
products and manufacturers, searching
for innovations, and creating a
comprehensive market offer.
Main segments
• Digital Lifestyle (DLS) solutions promoting a new style of
entertainment. The changing ways
of resorting to a broad selection of
multimedia materials by household
users, require new solutions that
iSource provides, simultaneously
training resellers and supporting
sales of these innovative tools.
Main segments
• Small & Medium Business (SMB) - proposal for small and
medium companies. A solution that offers a productive, safe
working environment for enterprises, based on a stable
operating system that includes efficient tools (office
applications, databases), useful for any company in its
everyday activities.
Main segments
• Corporate - professional
solutions for corporations.
They comprise both
advanced server systems,
and corporate multimedia
asset management solutions
(centralised multimedia
management of corporate
contents). It is also an offer of
state of the art IT products for
management personnel.
•
iSource for Vendors
and Channel
What means VAD for
iSource?
Since the beginning of the iSource
existence on the market we are
implementing the concept of value added
distribution.
It is a strategy which we find relevant to
cooperation both with the vendor and a
channel. It is a consequence of our general
attitude to provide complete solutions and to
address needs of adoption of hi-end
technologies.
As a multi brand distributor we made a
quantum leap from box moving idea to the
idea of value added, complex solutions.
VAD by iSource - vendors
For vendors we act as distributor, but
we assume responsibility for
marketing, management and
development of sales channels and
product logistics.
We can manage the whole process
of a brand's market presence, from
sales management, through tailoring
products to requirements of the
Polish market, marketing, trainings
and presentations, to servicing.
VAD by iSource - vendors
1. Demand Generation
Active demand generation activities :
• marketing actions dedicated
to
particular channel (in-store, out of store
using ATL and BTL tools)
• public relations activities
• complex projects for vertical markets
VAD by iSource - vendors
2. Sales out is the goal
We see sales-out support as one of
the most important challenge for
distributor. That is why we care for:
• brand awareness in the channel
• assisted sale
• day to day stock and rotation control
VAD by iSource - vendors
3. Local experts
We now the Polish market
and we share that knowledge with
the vendor.
We look for new local business
opportunities as well as we support
such processes like localization of
a product, software integration etc.
VAD by iSource - vendors
4. Building vertical markets
As business development is a way to
the success, we actively look
for vertical markets and dedicated
solution kits.
We have strong competence in:
• Education
• DTP
• Audio and video
• Medicine
VAD by iSource - channel
The excellent quality of our
products, careful selection of the
complementary offer of brands and
vendors, plus innovative solutions
we deliver, enable our partners to
gain new markets and generate
higher profits, as compared to
standard sales of IT products.
VAD by iSource - channel
1. We do not only serve.
We develop.
We build our channel by various
actions like:
• training
• presentations
• solution implementation for vertical
markets
VAD by iSource - channel
2. Full understanding
We work with our resellers and
make them understand our
vendors attitude to the business
and its products. It means we
train the channel regularly, we
supply a knowledge about the
products, we care for
merchandising standards etc.
VAD by iSource - channel
3. Business conditions.
We implemented best practices
in distribution business such as:
• stock protection,
• stock rotation,
• regular sales-out reporting,
• various credits,
• logistic service,
• e-commerce
VAD by iSource - channel
4. Marketing support.
We help our channel in marketing
actions
•Demand generation activities
•PR campaigns,
•Outdoor campaigns
•POS materials
•Trainings and workshops
Channel
characteristic
Retail stores
These are the biggest retail chains
in Poland which address an offer for
individual client in. e. Media Markt,
Saturn, EURO RTV/AGD, Polish
best computer chain: Komputronik.
According to our VAD strategy we
strongly support that channel by
regular trainings, promotors in
POS, merchandising and
promotions.
The channel characteristic is high
reach and selected offer for mass
client.
Premium Resellers
As we are Apple Authorized
Distributor, we manage 18 POS
designed according to Apple
standards, with an offer of Apple
products and complementary
brands. All of them are
localized in the best shopping
molls in Poland.
Thanks to well qualified team,
APRs are an excellent channel
for complex products as well as
„Apple friendly” brands.
Authorized Resellers
These are certified resellers,
trained especially in B2B sale
with a range of products
dedicated to SMB, SOHO and
vertical markets.
Thanks to iSource support they
know how to sell complex
solutions which require expert
knowledge about the specific
market.
Examples of our
activities
In-store activities
•Promotors in point of sale
•Merchandising according to vendors
standards
•Product promotions
• POS materials
• Shows and demos
Out of-store activities
• ATL&BTL activities:
TV, posters, radio
campaigns, cinema ads,
cross promos
• Landing page
creations and web
promotions
• Internet campaigns
for our partners
Events:Digital Lifestyle
• Idea created by iSource:
cross market event for its stakeholders:
end-users, channel partners, vendors,
media and opinion leaders.
• Aim: show variety of products from our
offer (high end IT solutions for creative
markets) in a real working environment.
• 1000+ participants
Presented solutions were dedicated to
various segments of our market, which is:
- Prosumers
- Consumers
- Vertical markets: medicine, education,
All those actions had high media exposure
especially in the media dedicated to the
targeted audience, listed above.
Education market initiatives
Co-op with teachers with
Apple Distinguished
Educator (ADE) status.
The aim of the meetings is
to plan an education
strategy together with the
support of ADE and a
channel partners.
We sell to 1000s of Polish
schools not only Macs,
but also projectors,
displays, software,
additional equipment.
MacMedic Project
We develop advanced
solutions for medical
imaging, radiology,
nephrology, diagnostics,
etc. We cooperate with
leading Polish hospitals
and solution providers in
medical market.
Service provider
Our service
• Experienced team of 10 engineers
(IT specialists)
• variety of hi-end products
(computers, mobile
devices)
• know-how in various topics (system integration,
system planning and instalation)
• knowledge of various operation systems
(MacOS, Windows, Unix, Linux)
• mobility
• English fluency
• 3 person working in the service office
(front end, logistic)
• long- term experience in working with end
customers
• knowledge of consumer and logistic procedures
• fluency in English
Our service- activities
•Around 10000 repairs per year
• 80% - mobile devices (laptops, others)
• 20% - stationary devices
(workstations, servers)
• Complex repairs (hardware + software
configuration)
• 90% repairs “carry-in” type (directly in
Warsaw servis)
• Around 10% on-site services
Our service- clients
•Main partner - Apple
• 10 years of cooperation
• Certified staff
• Working with Customer Satisfaction
model
•Full warranty and post
warranty service for all
products from iSource offer
• Cooperation with vendors’ services
• Logistic support of the repairs
• Diagnostic and configuration
Our service-cooperation
•Ability to servis almost all kinds of
electronic devices
•Ability to integrate
• Experienced in project and installation
of complex IT solutions
• In 2007 within 40 days we managed
to install 1000 of inernet labs in Polish schools.
•Additional advantages
• High level consumer satisfaction wihin our clients
• Fast and effective service
• Complexity
Our brands
iSource Portfolio
iSource - new, dynamic,
successful Polish IT and
lifestyle distribution
company invites you to
cooperation on 40-million
Polish market.
Let us show you why we
are the best opportunity
for your business!
Contact:
iSource SA
t: +48 22 550 86 00
e: [email protected]
www.isource.pl
Address:
Postepu Str. 6
02-676 Warsaw
Poland