Salsa Cruise Partnership Deck

SALSACRUISE.COM
Celebrating 18 years of Salsa at Sea!
BRAND SNAPSHOT:
Since its maiden voyage in 1998, Salsa Cruise has become a staple within the world wide Salsa community.
Being the original and premier Live Latin Music Cruise experience on the high seas, Salsa Cruise is also
the largest Latin owned company to execute an event of this magnitude. New in 2016, this Latin icon
has partnered with Whet Travel, the largest independent music cruise company in the world, to take the
#SalsaFAM experience to new heights.
WHET TRAVEL
OVERVIEW
Whet Travel Inc. is a 10 year old experiential travel company that was formed to create large
scale one of a kind unforgettable experiences for music lovers and those who belong to a
strong affinity. Each year over 15,000 people from around the world embark on a journey unlike
anything on earth and return as raving members of the Whet Fam. Whet Travel is affiliated with
some of the world's top companies and brands, is always on the cutting edge of technology and
upholds the highest service standards.
• Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a
proven track record of initiating, negotiating, promoting, and producing full and half ship
charters of some of the best cruise ships in the world
• Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean,
Celebrity, Princess Cruise Lines, and MSC
• Whet Travel produces SalsaCruise.com- A Ship of Pura Salsa, Aventura Dance Cruise
- The World's Largest Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll
Vacation; Motorhead's Motorboat - The Loudest Ship in The World; The Zen Cruise - A
Transformational Journey at Sea, Inception at Sea- Spring break will never be the same...
• Cruise Event GPS specializes in corporate events and incentives on cruise ships.
WWW.WHETTRAVEL.COM
GROOVE CRUISE LA 2015 (#GCLAXi)
Los Angeles to Ensenada, Mexico & Catalina Island
on board the Carnival Inspiration
OCT 23-26, 2015
World's Largest Floating Dance Music Festival
www.TheGrooveCruise.com
GROOVE CRUISE MIAMI 2016 (#GCXiI)
Miami to Ocho Rios
on board the Norwegian Pearl
JAN 22-26, 2016
World's Largest Floating Dance Music Festival
www.TheGrooveCruise.com
SHIPROCKED 2016
Miami to Nassau
on board the Norwegian Pearl
JAN 18-22, 2016
The Ultimate Rock and Roll Vacation
www.Shiprocked.com
SALSA CRUISE
Miami to Cozumel, Mexico
on board the Carnival Fantasy
NOV 24-28, 2016
World's Largest Salsa Cruise
www.SalsaCruise.com
MOTORHEAD'S MOTORBOAT
Miami to Nassau & Great Stirrup Cay Bahamas
on board the Norwegian Sky
SEP 28- OCT 2, 2015
The Loudest Boat in the World!
www.motorheadcruise.com
INCEPTION AT SEA
Miami to Nassau Bahamas
on board the Norwegian Sky
MAR 11-16, 2016
Spring Break will never be the same
www.inceptioncruise.com
ZEN CRUISE
CRUI
Ft. Lauderdale to Cozumel, Mexico
on board the Royal Caribbean Independence
of the Seas
MAR 2-7, 2016
A Transformational Journey at Sea
www.TheZenCruise.com
REVIEW: SALSA CRUISE 2014
MIAMI, FL
NORWEGIAN SKY
OCT 27- 31 2014
REC
CAP:
• LATIN CONCERT
HEADLINERS: EL GRAN
COMBO, PAQUITO
GUZMAN + MORE
INCLUDING SURPRISE
FREESTYLE CONCERT
• LIVE COMEDY SHOW
• PRIVATE VIP PARTIES
• FREE BUFFETS AND
PAID SPECIALTY
RESTAURANTS
• KEEPSAKE GIVEAWAYS
• 5 DECKS OF
STATEROOMS AND
SUITES
• CASINO GAMBLING, MINI
GOLF, AND MORE
• GIANT ROOFTOP
WATERSLIDE
EXPERIENCE #SALSAFAM
The Salsa Cruise 2014 created the ability to mingle with some of the
world’s most celebrated musical talent all the while catching some rays,
drinking a mojito, taking salsa and zumba classes, eating special latin
food, playing dominoes and dancing the day/night away are some of
the amazing features and takeaways that sets Salsa Cruise apart from
any latin experience in the world. This succesful event resulted in an
80%+ retention rate of cruisers who booked again for the following year.
COMING UP NEXT: 2016
MIAMI, FL
CA
ARNIV
VAL
L FANT
TASY
NOV 24 - NOV 28, 2016
HIG
GHLIGH
HTS:
• WORLD CLASS LATIN
ARTISTS
• 2,400 GUESTS
• 70+ HOURS OF
SOCIAL DANCING
• SALSA WORKSHOPS
• ZUMBA CLASSES
• DOMINOES
TOURNAMENT
• A HUGE & CRAZY
PRIVATE BEACH
PARTY
• SALSA, LATIN-DANCE
MERENGUE & MORE
• OFFICIAL MOVIE LINK:
HTTPS://YOUTU.BE/6VMARDZIY4
ACTIVATION OPPORTUNITY:
Over 40 Salsa Cruises have set sail to date but none bigger or better
than the one coming up Oct 24-28, 2016 where we are taking over an
ENTIRE SHIP! Salsa Cruise returns to the Caribbean for the 18th year
and this time, the entire cruise ship will be full of Salsa lovers, and of
course the music that connects them. Creative activation on the Salsa
Cruise is nearly endless. From onboard branding through banners
and signage, our team can tailor each partnership package in order
to get maximum exposure for each brand. In addition to the outlined
sponsorship packages, we can offer "a la carte" options, such as
pool decals, co-branded merchandise, promotional item giveaways,
specific onboard event takeovers, product sales through assembled
storefronts, and more.
OUR ARTISTS
SalsaCruise.com is known for featuring the top latin music artists from all over the globe. We are one of the
the only events in the industry providing one-on-one, artist-fan interaction. This creates an experience that is
special for the guests, but also provides our partners with the unique opportunity to expose their brand(s) to
some of the most influential performers in the world.
CHINO Y NACHO
ALEX SENSATION (2016)
TITO EL BAMBINO
LUISITO ROSARIO (2016)
GILBERTO SANTA ROSA
HECTOR TRICOCHE
MILES PENA
LA MUNECA DE SALSA"
NG2
NYASIA
ORO SOLIDO
PAQUITO GUZMAN
PUERTO RICAN POWER
RAY RAMOS
RAY SEPULVEDA
RICH RAMÍREZ (RIP)
RUPERTO VANDERPOOL
SOL CARIBE
SONORA CARRUSELES
JI STARR (2016)
TITO ROJAS
ALFREDO DE LA FE
CONJUNTO IMAGEN
CONJUNTO PROGRESO (2016)
COPA CABANA NYC
DJ JUNIOR OJEDA
DJ ROB-LO
DJ WRECK
DOMINGO QUINONES
EL GRAN COMBO
DE PUERTO RICO (2016)
JOEY VEGA
JORGE LAUREANO
JOSE EL CANARIO ALBERTO
LARRY HARLOW & THE LATIN LEGENDS
TITO NIEVES (2016)
TKA
TONY SUCCAR
TONY VEGA
VICO C
VICTOR MANUELLE
WILLIE AMADEO
WILLIE ROSARIO
REVIEW: OVER THE YEARS
OCT 2014
ARTIST El
Gran Combo, Paquito Guzman, Soy
Coribe, Oro Solido, Luisito Rosario, Joey Vega,
TKA, Nyasia
HOSTED BY J.I. Starr DJ’S Pepa, DJ Jumpin Jay, DJ
John
OCT 2013
ARTIST Tony
Laureano
Starr DJ DJ Junior Ojeda from Latino
99.7 FM Orlando
MAY 2013
ARTIST El Gran Combo
HOSTED BY J.I. Starr DJ DJ
Junior Ojeda from Latino
99.7 FM Orlando
Nieves, Tito Rojas & Tony Succar
(1/2 ship charter)
HOSTED BY J.I. Starr DJ’S Alex Sensation, DJ
Wreck & DJ Rob-lo
2007
El Gran Combo, Victor Manuelle,
Gilberto Santa Rosa, Domingo Quinones, Vico
C & NG2 (full ship charter)
HOSTED BY J.I. Starr DJ’S Alex Sensation,
DJ Wreck & DJ Rob-lo COMEDY NIGHT: Rich
Ramirez & Ruperto Vanderpool
SPONSORS Rumba 104.5 FM, My 106.1 FM &
LQ NYC
2006
El Gran Combo & Conjunto Imagen (1/2
ship charter)
HOSTED BY J.I. Starr DJ’SAlex Sensation
SPONSORS Coca Cola & Copa Cabana NYC
ARTIST
2012
ARTIST Victor Manuelle & Sonora
HOSTED BY J.I. Starr DJ DJ Pepa
SPONSOR Coca Cola
Carruseles
2011
2005
Larry Harlow & the Latin legends &
Alfredo De La Fe (1/2 ship charter)
HOSTED BY J.I. Starr DJ’s: Alex Sensations & DJ
Jeff
ARTIST
ARTIST El Gran Combo
HOSTED BY DJ Wreck SOUND DJ
DJ’S DJ Wreck & DJ Pepa
SPONSOR La Mega in Orlando
Pepa & M&M Ent
2010
2004
Ray Ramos & Luisito Rosario (1/2 ship
charter)
HOSTED BY J.I. Starr DJ’S Eddie Batiz
ARTIST
ARTIST Tito Nieves, Tony Vega & Hector Tricoche
HOSTED BY J.I. Starr SOUND DJ Pepa & M&M Ent DJ
DJ Wreck
LQ NYC & Daily News
2009
ARTIST El Gran Combo & Tony Vega
HOSTED BY J.I. Starr SOUND DJ Pepa
& M&M Ent DJ’S
DJ Wreck & DJ Rob-lo Comedy Night: Rich Ramirez
2008
ARTIST Tito
ARTIST
Vega, Puerto Rican Power & Jorge
HOSTED BY J.I.
SPONSORS
JULY 2008
ARTIST Jose
Alberto “El Canario” & Puerto Rican
Power (1/2 ship charter)
HOSTED BY Coco Cabrera & J.I. Starr SOUND DJ
Pepa & M&M Ent DJ Neko
SPONSORS La Kalle 105.9 FM NYC, LQ NYC, Rumba
104.5 FM & Daily News
2003
ARTIST Jose
Alberto “El Canario” & Willie
Amadeo
HOSTED BY J.I.
Starr DJ’S Eddie Batiz
2000
ARTIST Willie Rosario & Tony Vega |
HOSTED BY J.I. Starr DJ’S Eddie Batiz
1999
ARTIST Ray
HOSTED BY
Sepulveda & Miles Pena
J.I. Starr DJ’S Eddie Batiz
SALSA CRUISE
DEMOGRAPHICS
The Salsa Cruise has consistently drawn latin music lovers over the past 18+
years, including high net-worth individuals, networkers, media and industry
leaders. A typical guest exhibits the following qualities:
•
•
•
•
Love of Latin Dance & Music
Looking for the ultimate in vacation experiences
Involved in global social latin scenes
Salsa Music Fanatics
AVERAGE
Age
21-75
PRESS & MEDIA
COVERAGE
Salsa Cruise.com creates viral content leading up to and during each event. As a partner, your produce will be
pushed to all these social outlets, further engaging our highly social network of clientele and media sponsors.
SOCIAL MEDIA OUTREACH EXAMPLE:
Artist / Organization:
ALEX SENSATION
CARNIVAL CRUISELINE
EL GRAN COMBO DE PUERTO RICO
GILBERTO SANTA ROSA
JOSE EL CANARIO ALBERTO
LA FIESTA LONG ISLAND
LARRY HARLOW & THE LATIN LEGENDS
LUISITO ROSARIO
MEGA 97.9
MILENA LA MUNECA DE SALSA
NEW YORK DAILY NEWS
NG2
NORWEGIAN CRUISE LINE
PAQUITO GUZMAN
PUERTO RICAN POWER
RAY SEPULVEDA
ROYAL CARRIBEAN
SALSA CRUISE
SOL CARIBE
SONORA CARRUSELES
TITO NIEVES
TKA
TONY VEGA
VICTOR MANUELLE
WHET TRAVEL CHARTERS
Totals:
Facebook Fans:
Twitter Followers:
Instagram Followers:
33,200+
3,175,000+
50,000+
2,100,000+
67,000+
766,000+
36,000+
2,376+
51,5903+
133,410+
1,112,000+
12,500+
1,270,000+
4,302+
55,000+
3,859+
3,000,000+
2,275+
4,258+
4,993+
18,500+
29,908+
118,796+
1,109,311+
295,000+
414,000+
110,000+
257,000+
152,000+
31,900+
3,835+
1,170,000+
53,000+
38,751+
579,000+
24,954+
13,519,591+
24,954+
908,621+
935+
42,600+
103,000+
13,900+
340,000+
62,700+
90,200+
151,000+
135,000+
2,000+
DEDICATED E-MAIL OUTREACH EXAMPLE:
22,000+
Database:
Past Attendees: 18,000+
Group Leaders: 400+
Total:
22,400+ unique e-mail addresses
TOTAL Reach:
17,717,766+
OUR
GROWTH
LOOKING FORWARD
Whet Travel has experienced over 2,100% growth since 2004, jumping from 125 guests at the first-annual
Groove Cruise Miami to almost 6,000 guests in 2014 and has been named one of the fastest growing
companies for both Inc 500's #3 fastest growing travel/hospitality company in the entire USA and in S Florida
in 2013 and 2014. Also in 2014, The Groove Cruise Los Angeles returned, boasting another 3,000 guests from
across the country. The Groove Cruise consistently sells out months in advance, and often prior to any lineup
release, making it one of those most sought-after party travel experiences in the world. Because our charters
are highly unique and customized experiences, all methods of activation will be explored in order to best fit your
PAST SPONSORS:
• COCA COLA(BEVERAGE)
• BACARDI (LIQUOR)
• HEINEKEN (BEER)
• PIONEER (ELECTRONICS)
• RED BULL (ENERGY DRINK)
• POP CHIPS(FOOD)
• PERRIER (BEVERAGE)
• HISPANIC CHAMBER OF
COMMERCE (NON-PROFIT)
MEDIA SPONSORS:
• NY TIMES
• NBC
• MIAMI HERALD
• LA FIESTA LONG ISLAND
• LA KALLE 105.9 GM NYC
• LA MEGA ORLANDO
• LATINO 99.7 FM ORLANDO
• LQ NYC
• MUNDO FOX TAMPA
• MEGA 97.9
• MY 106.1 FM
• NEW YORK DAILY NEWS
• RUMBA 104.5
GIVING
BACK
Salsa Cruise also always gives back to each destination visited through Whet Foundation’s program Destination
Donation. Everyone on the ship will be asked to bring school supplies, clothing and other items for the
orphanages. Then volunteers will be asked to help stuff the backpacks to deliver to the kids and play with them.
Many of the volunteers rate their Whet Foundation experience as the highlight of their cruise.
CURRENT
DESTINATIONS:
• CIUDAD DE ANGELES
ORPHANAGE IN COZUMEL,
MEXICO
• CITY OF CHILDREN ORPHANAGE
IN ENSENADA, MEXICO
PARTNERSHIP
OPPORTUNITIES
*
WHET TRAVEL OFFERS AN EXCLUSIVE OPPORTUNITY FOR YOU TO BECOME THE
PRESENTING TITLE SPONSOR. COMPANY LOGO AND BUSINESS NAME WILL BE INTEGRATED
WITH THE EVENT LOGO/CREATIVE AS PART OF THE BRANDING FOR THIS EVENT.
1
NAMING RIGHTS Cost: $100,000
PRE-EVENT
•
•
•
•
Title naming rights to event
Category exclusivity
Primary media mention
Primary logo inclusion and placement on event
marketing materials
• First right of refusal to sponsor all pre-cruise
events (including retail and sweepstakes
partnerships)
• Mention and logo inclusion in pre-event
coverage
ONSITE
• (1) Branded VIP party including 400 VIP guests,
banners/signage placement, and distribution of
promotional merchandise
• (2) On board/destination events, including
naming rights to parties on flyers and
schedules, a pool, theatre, and/or beach party,
signage/banner placement, distribution of
promotional materials
• Category exclusivity
• Admiral's Club VIP Package (poolside cabana)
• Brand ambassadors
• Giveaways for contests
• Stateroom activation
• Gift bag inclusion
• Branded room keycards
• Sponsor channel for viewing in all staterooms
•
•
•
•
•
•
TITLE SPONSORSHIP | ONE AVAILABLE
VIP bracelets
Stencil of logo for bodypainters
Dedicated photographer
Visual branding opportunities
Inclusion in cruise newsletter
(5) Complimentary staterooms (maximum 4
people per cabin)
POST-EVENT
• First right of refusal to sponsor future Whet
Travel charter naming rights
• Event recap video
• Mention and logo inclusion in post-event
coverage
PARTNERSHIP
OPPORTUNITIES
2
PLATINUM PARTNER
PRE-EVENT
• Media mention on marketing materials
• Logo inclusion on marketing materials
• Mention and logo inclusion in pre-event
coverage
• Inclusion in retail and sweepestakes partnerships
ONSITE
• (1) Branded VIP party, including 400 guests,
banners/signage placement, and distribution of
promotional merchandise
• (1) Onboard/destination event, including logo
placement on flyers and schedules, a pool,
theatre, and/or beach party, signage/banner
placement, distribution of promotional materials
• (2) Complimentary staterooms (maximum 4
3
GOLD PARTNER
PRE-EVENT
• Media mention on marketing materials
• Logo inclusion on marketing materials
ONSITE
•
•
•
•
4
Cost: $50,000
Brand ambassadors
Giveaways for contests
Name on all flyers and schedules
Branded pool, theatre or beach party, including
distribution of promotional merchandise
• Signage/banner placement
GIFT BAG INCLUSION
• (1) promotional item in each gift bags (2,300
total)
• Logo placement on giftbags
•
•
•
•
•
•
people per cabin)
Category exclusivity
Gift bag inclusion
Stateroom activation
Promotional merchandise
Visual branding opportunities
In-cabin video promotion, limited to a 3-minute
loop played on over 1,200 television screens
continuously throughout the duration of the
event
POST-EVENT
• Post-event recap video
• Mention & logo inclusion in post-event editorials
& photo galleries
Cost: $15,000
• Promotional merchandise
• Visual branding opportunities
• In-cabin video promotion, limited to a 3-minute
loop played on over 1,200 television screens
continuously throughout the duration of the
event
POST-EVENT
• Post-event recap video
Cost: $2,000
VENDOR
OPPORTUNITIES
1
2
TITLE SPONSOR
Cost: $5,000
• Display Ad Signage (Located in High Volume
Traffic Areas)
• Pre Cruise Official Recognition / Announcement
to all attendees via email & Social Media Posts
• Promotional Flyer Distribution in Every Cabin
• 50/50 Net Profit Share
• 1/16 Page Ad Included in Cruise Ship's Onboard
Newsletter
• Ability to Sell Merchandise at the Offical
Merchandise Store
MERCHANDISE SPONSOR
• Ability to Sell Merchandise at Official
Merchandise Store
• 50/50 Net Profit Share
Cost: $2,000
ACTIVIATION
EXECUTIVE TEAM
MEMBERS
MYRNA FRANCESCHIS
Myrna Franceschis started her career as a travel agent when she retired from the NYPD. Heavily
involved in thier fundraising, she realized her passion for leading large groups for special events.
She then decided to create a partnership with Monteli Travel to become the pioneer in Salsa
Cruises of the Caribbean and other tropical destinations. After some very successful outings, she
decided to focus strictly on Cruises that were out of the ordinary, something “out of the box” for
passengers like cruising with music they love and listen to, while experiencing the latin music and
radio stars up close and personally. Myrna’s passion of Latin music created the drive for this type
of cruising, it was then she launched SalsaCruise.com and ran with it. The track record speaks for
itself, a Solid 15+ years of accomplishment.
JASON BEUKEMA
JJason Bekuema owns a couple of travel companies focused on creating outrageous memory
inducing travel experiences. Under the Whet Travel umbrella, they specialize in chartering
cruise ships for large-scale music and themed experiences on the major cruise lines such as
Norwegian, Carnival, Princess, Royal Caribbean, MSC & Celebrity. #1 Fastest Growing Travel
Company in South FL by South FL Biz Journal 2013, 2014. 40 Under 40 by South Florida
Business Journal 2014, Inc 500/5000 List 2014 #288. Travel Channel (#1 in the WORLD to
'Get Your Groove On!' ahead of Vegas, Mykonos Negril & Paris), NY Times, Miami Herald,
Toronto Star, Travel Weekly, Travel Agent Magazine, Miami New Times, BizBash, South Florida
Chronicle as well as being featured on NBC, FOX, MTV, CNN, TELEMUNDO and SIRIUS|XM
Radio.
JI STARR
J.I.Starr “El Boricua de New York” Entrepreneur, Voice-Over Actor, Radio Personality, TV Host and
Master of Ceremonies. The dream to broadcast on NYC radio airwaves was realized in 1979 as
a mix-show DJ on the original 92 KTUfm. Stops at WVIP am & fm, Mt. Kisco, NY. Club manager/
DJ Produced the incredible Salsa Nights at NJ’s Foxes Nightclub, VP for Prestige Productions /
Victory 2 in New York, Disco Classics Show on WNYE 91.5 FM New York… producer and host
of The Sound of New York since 1994 on NYC’s Mega 97.9 FM, the longest running show on the
station airs Sundays at 8pm on WSKQ La Mega 97.9 fm or www.lamega.com
CONTACT
SALSA CRUISE
Ready to get involved in the leading Latin Music Cruise?
Myrna Franceschis
Founder
[email protected]
(347) 793-9028
Greg Bloom
Sponsorships
sponsorships@
whettravel.com
(720) 364-5994
Antolin DelCollado
Project Director
[email protected]
(786) 252-1919
click heere to visit
sitte for more info
SalsaCruise.com