11 essential tools to catapult 11 essential tools to catapult

Transcription

PRINTER FRIENDLY
SEO User Guide
Only Text Will Print
11
ESSENTIAL
TOOLS TO
CATAPULT
Your Search Ranking
11 Essential Tools to Catapult Your Search Ranking
SEO USER GUIDE
Table of Contents
01
Table of Contents
Introduction
p 02
01. Online Directories
p 03
02. Patient Reviews
p 09
03. Local Search Results (Google, Yahoo, Bing)
p 11
04. Link Exchanges
p 13
05. Social Networking (Twitter, Facebook, WebMD)
p 14
06. YouTube
p 17
07. Blogging
p 18
08. Press Releases
p 19
09. Domain Name
p 20
10. Content & Keywords
p 21
11. Meta Tags
p 22
Conclusion
p 23
Quick Reference
p 24
Your ChiroMatrix Customer Support team is always available to provide assistance and support regarding the do-it-yourself
strategies outlined in this SEO User Guide. Please contact us with your questions at 800.462.8749 and choose option 1.
SEO User Guide Copyright 2010 ChiroMatrix. All rights reserved. ChiroMatrix is the registered
trademark of Internet Matrix, Inc. All product names, company names and logos mentioned
herein are the trademarks or registered trademarks of their respective owners.
Chiropractic Website Marketing Solutions
SEO USER GUIDE
Introduction
02
Introduction
Being visible to
your prospects and
current patients is
essential for building
and maintaining
relationships for
years to come.
A website that combines cutting-edge technology
with chiropractic and wellness resources is a very
smart investment. If you follow the guidelines in
this e-book, not only will you develop a strong web
presence and online reputation, but you will have a
high-ranking website that attracts new patients and
services existing ones 24/7.
The tips included in this guide are free or low cost
options that are easy for any member of your office
team to implement. After following this guide, you’ll
start seeing that people are finding you from many
different pathways on the web. Now is the time to
have a leg-up over your competition and catapult
your search ranking from now into the future.
To learn more about how our Google™ Certified consultants can develop and implement a personalized web marketing
plan for you, contact one of our ChiroMatrix Internet Consultants at 800.462.8749 and choose option 2.
SEO USER GUIDE
03
Online directories give your prospective new patients a free and direct point of contact to your practice website, so be sure to take
advantage of their FREE services! A very big part of search engine optimization is link building. Since search engines index the entire
internet, they look to see which websites are linking to you while ranking your website. If you have relevant, reputable websites that link
TO your website, it will significantly help your ranking. This e-book is full of great opportunities to increase the number of links coming
into your website. Simply put, link building is a great habit to get into! Below are the top ranking directory websites for businesses and
health professionals to help you get started.
* Although ChiroMatrix does it’s best to maintain the validity of URLs referenced in this document, be aware they may change at anytime without notice.
Health Directories
Health directories provide useful information and advice from experts and professionals in all areas of the health spectrum. By having
your practice listed in health directories, you will be making yourself available to a more diverse group of prospective new patients.
WebDirectoryHealth.com
is a health directory promoting healthy living through connecting people with
the right business.
1.
2.
3.
4.
5.
6.
Go to http://www.WebDirectoryHealth.com
Click “Submit Link” in the navigation bar on the top left
Select “Regular Links”
Enter your business info and be sure to use keywords where you can!
Under Category, select “__[Your State] Clinics”
Enter the code shown and Submit your listing
SEO USER GUIDE
04
LocateaDoc.com
is a FREE directory of chiropractors, medical doctors and plastic surgeons.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Visit http://www.LocateaDoc.com
Click on the “Doctors Only” tab at the top
Click on “Sign Up”
Fill out the form with your business information
Click on the button that says “Step 2”
Select your Specialties and Procedures
Click on the button that says “Step 3”
Select the best time to reach you
Click on “Submit”
SEO USER GUIDE
05
Chiropractic Directories
Having your practice listing in directories dedicated to your business type will also help your website rank high in search results.
ChiroDirectory.com
is a great resource for patients searching for a chiropractor in your neighborhood.
1.
2.
3.
4.
Go to http://www.chirodirectory.com
Click on “Include” at the very top of the page
Search for your name to see if you are already listed
If your name appears, click on your name and fill in the remaining
information. If your name is not yet listed, click to add your listing.
5. Click on “Submit”
6. Fill in the information you find beneficial including your Web Address
7. Click “Submit” and you’re done
SpineUniverse.com
helps searchers find the best spine specialists in their local area.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Visit https://www.spineuniverse.com/user/register/pro
Fill out the form with your information
Click on the “create new account” button
Click on the link in the email you receive to validate your listing
Log in with the username and password from the email
Set a new username and password
Click on the “Your Practice Listing” link
Fill out the information and click on “Save Changes”
Click on the link that says “Submit your listing for approval”
SEO USER GUIDE
06
Chiropractor-Pages.com
is an international directory of chiropractic professionals included FREE with your
ChiroMatrix website.
1. In your iControl panel, click on “Settings”
2. Click on “Directory Profile”
3. Fill out the form with your business information and click on “save”
A ChiroMatrix website is required for this directory.
General Directories
Get listed in multiple directory websites to further optimize your presence on the internet.
InfoUSA.com
states that their data “powers 85% of online directory searches and 90% of in-car
navigation”.
1.
2.
3.
4.
Visit http://www.infousa.com
Scroll to the bottom and click on Update My Listing
Click on “Add a Business Record” and add your business information
Fill in your business information and click on “submit”
Be patient, as it may take up to 60 days for your submission to be listed.
SEO USER GUIDE
07
YellowPages.com
searchers find business listings in their local area complete with reviews
and ratings.
1. Visit http://www.yellowpages.com
2. Do a search for your business
3. If your business is there scroll over the listing and click on “improve this
listing”, but if it’s not there click on “Advertise with Us” and then “Get your
FREE listing now”
4. Type in your phone number and click “search”
5. Fill in your business information and continue to create your listing
SuperPages.com
is an online resource for consumers looking for local business information
and insights.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Visit http://www.superpages.com
Click on “Add or Edit a Business” at the bottom right of the page
Type in your business phone number
Click on “find my business”
Fill in your business information and click “continue”
Select categories to get your business noticed
Add any other necessary business information and click “continue”
Fill out the “account setup” form
Click on “I accept” for terms and conditions
Click on “complete my order” to activate your free listing and profile page
SEO USER GUIDE
08
MerchantCircle.com
is a FREE online directory network of more than 1 million members.
1.
2.
3.
4.
5.
6.
7.
8.
Visit http://www.merchantcircle.com
Click on “sign up” in the top right corner
Click on “get started” next to the “free online advertising” sign
Fill out the form and click on “submit to start advertising for free”
If your business is already listed, click on it and then click “finished”
Click on “Set up my profile”
Fill in your business information and click on “next”
Upload your logo and click on “next” to finish
DMOZ.org
is the largest human-edited directory online that is maintained by
volunteer editors.
1. Visit http://www.dmoz.org
2. Search for your site to make sure it’s not in there already
3. Find the single best category to list your website as you should only submit
your site one time.
4. Click on “suggest URL” or “update URL” at the top of the page– If you do
not see either of these links this means that the category does not accept
submissions and you’ll want to continue on to a more specific category.
5. Follow the instructions on the submission form carefully
Be patient. Each submission is reviewed by a human and may take several weeks.
Search engines give lots of credibility to human
maintained sites, so don’t underestimate this directory!
It is best to submit to this directory after you have
followed all of the other steps in this guide as the
editors of this directory are very selective.
SEO USER GUIDE
02. Patient Reviews
09
02. Patient Reviews
Ask your patients to review your listings and leave some positive comments about their experience with your practice. These testimonials are
invaluable for your reputation and also provide favorable content with regards to search engines. Below is a list of top ranking review websites.
Yelp.com
is a FREE venue for business owners to share about their business and
consumers to share their informed opinions.
1.
2.
3.
4.
Visit http://www.yelp.com
Search for your business
If your business appears, click on the link and then click “Edit Business Info”
If your business is not already listed click on “Go to Yelp for Business
Owners” in the upper right corner
5. Click on “Get Started” and follow the steps to input your information
InsiderPages.com
shares the best local businesses for home, health and family for FREE!
1. Visit http://www.insiderpages.com
2. Do a search for your business
3. If your business is not there, click on the “add a new business” button at the
bottom of the search results page
4. Fill out the form with your information and categories
5. Click on “submit and go to step 2” to activate your listing
SEO USER GUIDE
02. Patient Reviews
10
Kudzu.com
is a FREE online directory publishing detailed business profiles and
customer reviews.
1.
2.
3.
4.
5.
Visit http://www.kudzu.com
Click on “Got a Business? - Get Listed”
Sign up for the basic profile
Create your account & provide information about your business
Confirm your account by clicking the link in the confirmation email
MojoPages.com
collects reviews from across the internet and rates businesses by their level of
“Mojo” for FREE!
1.
2.
3.
4.
5.
6.
Visit http://www.mojopages.com
Scroll over “My Account” and choose “Business”
Enter your business phone number and click on “Find My Business”
If you see your business listed, click “yes” and then “create a new account…”
If you do not see your business listed, click on “no” or “Add Business”
Fill in your information and follow the steps to start editing your listing
SEO USER GUIDE
03. Local Search Results
11
Today, more than 2 billion people in the world use search engines to find what they are looking for and more often than not, the first
results they see are the local results. Therefore, you definitely want to make sure your business is listed there. Get started by following the
easy steps below to sign up with three of the top search engine’s Local Business Centers. You can optimize your local business results by
having keywords in your business name like “Chiropractic.”
1. Visit Google’s Local Business Center at http://www.google.com/local/add
2. Create a Google Account or sign in if you already have one
3. Click on “Add New Business”, add your practice information and submit
Tips: Do use your city and Chiropractor or Chiropractic in your Business Name
Don’t use a suite number in your address
Do list at least 5 categories of service
Do have patients visit your listing and leave reviews
Re-submit your URL to Google: http://www.google.com/addurl/
SEO USER GUIDE
12
1. Visit Yahoo’s Local Business Center at http://listings.local.yahoo.com/
2. Create a Yahoo Account or sign in if you already have one
3. Add your practice information and click submit
Re-submit your URL to Yahoo: http://siteexplorer.search.yahoo.com/submit/
1. Visit http://www.bing.com and click on “Sign In” located at the top right
2. Sign up for an Account or if you already have an Account, proceed to Step 3
3. Visit the Bing local listing center here: https://ssl.bing.com/listings/
ListingCenter.aspx
4. Enter your practice information and submit.
Re-submit your URL to Bing: http://search.live.com/docs/submit.aspx
SEO USER GUIDE
04. Link Exchanges
13
04. Link Exchanges
Link exchanges are an easy way to create inbound links to your website and at the same time network with other businesses in your
market. A link exchange is when you put a link on your website to someone else’s website and in turn they do the same for you.
Remember that both parties will benefit from inbound links to their website. Connecting with other website owners is an easy way to
strengthen relationships, increase referrals and share marketing ideas that get results. Get started with your best “give-and-take” attitude
and a phone call or email to:
•
•
•
•
Professionals In Your Rolodex
Massage Therapists
Acupuncturists
•
•
•
Former Classmates
Fellow Colleagues
Select Current Patients
Anyone To Whom You Refer Patients
SEO USER GUIDE
05. Social Networking
14
Millions of people go online to find health information or practitioners, and social media websites are where a majority of these users
are spending their time. You need to be active on these social media websites in order to attract these users because they are your target
audience. You can use websites like Facebook and Twitter to drive traffic to your website and to provide the valuable content that users are
searching for.
Facebook is a social networking website
that connects and reconnects people who
have common interests and affiliations.
When you create a Facebook Fan Page account, you’ll be able to invite your
family, friends and even patients to be part of your network and communicate
with them individually or as a broad group. You’ll be able to post and update
advice and comments instantaneously as well as article links, videos and photos
pertaining to your practice. This is another great avenue to appear in search
results and network through the existing relationships you have with others.
1. Visit http://www.facebook.com/
2. Complete the fields and click on “Sign Up”
3. You will receive a confirmation email at the email account you used to sign up.
Once you log in using the information in the confirmation email, you will be able to begin customizing your fan page and building your
network. Make sure to include keywords in your profile as well as a link back to your website. For ChiroMatrix website owners, please visit
http://imatrixsupport.com/ and search for “Adding Social Networking Links”.
SEO USER GUIDE
15
Similar to the “real time” feature on Facebook, Twitter allows you to post a
“tweet” or a short message up to 140 characters in length. Free to use, you can
stay as present in your patients’ lives simply by sending tweets as often as you
wish. For instance, you can use Twitter to send a health tip, a link to an article
or even a reminder to visit your website for more information that may be too
lengthy to be a tweet.
Twitter will help you build
relationships, promote your
office events and services, and
educate your patients. Plus,
your prospects will gain trust in
you and increase the possibility
of them becoming a patient.
1. Visit http://www.twitter.com/
2. Click on “Sign Up Now”.
3. Provide the requested information and click on
“Create my account”. You may want to choose
a username that includes your title or practice
so that you’re easily identifiable when you
send your tweets.
4. After creating your account, click on “Settings”
to add information about you and your
practice.
5. Once you’ve updated your profile, you can
begin sending your tweets!
SEO USER GUIDE
16
Health Exchange
WebMD Health Exchange is a reputable, up-and-coming social networking
site with an emphasis on health and wellness. Sign up for your FREE
membership and start sharing your personal experiences and wisdom across
any area of health and wellness. Grow your network and contribute valuable
content by posting tips, starting discussions and referring to references on
your website. This is a great way to help your link building efforts and drive
traffic, including search engines, to your website.
1.
2.
3.
4.
Visit http://exchanges.webmd.com/
Click on “Register”
Provide the requested information and click on “Submit”
Choose a screen name that is easy to recognize or includes your title or
business name
5. Click “continue” and search for an exchange to comment on or click on
“create your own” to start a new exchange
With more than 60 million
monthly visitors, WebMD.
com is exactly the kind of
website you want to use
to promote the benefits of
your services.
SEO USER GUIDE
While TV commercials may be
financially impractical for you,
broadcasting your services visually
is well within reach with YouTube.
The popularity of YouTube has grown exponentially due to its affordability and
enormous visibility. Use YouTube to broadcast a profile on your practice, show
patients delivering positive testimonials and to promote a special rate or service
you offer.
Help people find your video on YouTube by adding keywords and a description.
Then modify your YouTube profile with a link to your website, your office hours,
and phone number so that way, if people like what they see, they will visit your
website and book an appointment.
The chiropractors that have a personalized video on their homepage are truly
successful because they are introducing themselves and welcoming their users
to their practice, which helps to establish trust and helps to build relationships.
06. YouTube
17
1.
2.
3.
4.
Visit http://www.youtube.com
Click on “Create Account”
Provide the requested info and click on “I accept”
You will receive a confirmation email which will
ask you to click on the confirmation link to login.
5. Once you’re ready to upload a video, click on
“Upload”. Make sure your video is less than 10
minutes long and is in one of the following
formats: .flv, .mov, .avi, .wmv, or .mpeg
6. Use keywords in your video description and title
to help people find your video. On your YouTube
profile, you can put a link back to your website.
SEO USER GUIDE
07. Blogging
18
07. Blogging
Blogging is one of today’s newest
marketing methods used by
many successful businesses.
Blogging allows you to get personal with your patients by offering them advice
and techniques, sharing experiences, and even announcing new products, services
and discounts. It’s also a great opportunity to build links back to your website,
which is crucial in boosting your search ranking. Blogs are typically updated on a
regular basis, which keeps information fresh for both readers and search engines
alike. Readers tend to feel more acquainted to the blogger based on the depth of
information, and most blogs even welcome comments and feedback so that the
communication is mutual. This builds trust and a sense of reputable interaction,
which will ultimately attract new patients and retain the existing ones.
1. Comment on blogs similar to yours and leave a link back to your website
2. The best blogs have tips and advice, hobby or interest discussion, and connect
with readers by being personable and approachable.
3. You can use a website like blogger.com or wordpress.com to start your blog or
you can use iBlog with your ChiroMatrix website.
4. Decide the main topic or focus for your Blog.
5. Build keywords around your main focus - add them in every post.
6. Include video, audio, pictures, and newsworthy topics in your blog.
7. Don’t advertise in your blog but do put a link to your website.
8. Promote your blog by using websites such as:
http://www.blogcatalog.com and http://www.mybloglog.com
SEO USER GUIDE
08. Press Releases
19
08. Press Releases
As one of the more credible sources when it comes to publicity efforts, press releases help in building brand recognition for your practice.
There are several FREE press release websites out there! Just search “free press releases” and you’ll have plenty to choose from. Below
we’ve included a few tips on writing a powerful press release.
1. Make sure the information in the press release is newsworthy
and not just an advertisement for your business.
2. Put yourself in the reader’s shoes – would you want to read
the press release? If the answer is “no”, rewrite the press
release to add more interest.
3. Use a “catchy” headline to grab your reader’s attention.
4. Proof your press release. A lot of credibility goes out the door
when there are typos and grammatical errors.
Use these websites to distribute your press release:
•
•
•
•
•
http://www.free-press-release.com
http://www.prweb.com
http://www.ezinearticles.com
http://www.1888pressrelease.com
http://www.prlog.org
SEO USER GUIDE
09. Domain Name
20
09. Domain Name
Your domain name (website address) is very important to your business marketing. It is recommended that you pick a domain name that
is easy to remember, easy to spell, and if possible, contains keywords. Do not make your domain name too long because it will be difficult
to remember and potential website visitors may spell it wrong. Be sure to advertise your domain name in the same way you advertise
your business name, including:
•
•
•
Voice Mail Recordings
Email Signatures
Business Cards
•
•
•
Letterhead
Yellow Pages Ads
Word of Mouth
SEO USER GUIDE
21
Throughout this e-book, the term “keyword” is used often. The term “keyword” refers to the words that your prospective clients use to
search the internet for relevant websites. They are not called “KEYwords” by chance, they’re KEY! Search engines such as Google are only
successful if the list of website search results BEST MATCH the keywords used in the search.
Increase your chances of being found in website search results by adding content that includes keywords that people are searching with.
Often times your prospective clients will search with the keywords “chiropractor in” their city, or for relief from their symptoms. Therefore,
you want to include these keywords in your website content (or anywhere your business is represented online for that matter). Use these
simple Do’s and Don’ts to guide you:
1. DON’T just make a long list of keywords on your web page. Search engines won’t be fooled so easily!
2. DO sprinkle in keywords near the top of each page. They are more likely to get noticed there.
3. DON’T “stuff” too many keywords on one page.
4. DO include keywords often, but in a natural sounding and relevant manner. Search engines love this!
5. DON’T copy content from other websites.
6. DO write your own keyword-rich content. The rewards are grand for original content.
All pages on your website benefit from the addition of keyword-rich content. Here are some keyword suggestions for the three most
important pages of your website to help you get started:
1. Home Page – the name of your business, your title, chiropractor in your city, chiropractic
2. Meet the Doctor Page – your name, your city, your title
3. Services Offered Page – names of special techniques and their main benefits , and symptoms such as back pain, neck pain, etc.
SEO USER GUIDE
11. Meta Tags
22
11. Meta Tags - Title, Description, & Keywords
The website title tag is what shows up on the organic results of search engines. It is important that you have keywords
that are relevant to your website in the title tag. This should include your city and the keyword term you would like to
show up for in the search engines. For ChiroMatrix websites, you can change your “site-wide” title tag or even specify a
title tag for each individual page. Adding a keyword-rich title tag for individual pages is a very effective way to boost
your SEO. The meta description is the information that is displayed beneath the title tag in search engine results. Again,
you want the meta-description to be keyword-rich and specific to your geographic location. For ChiroMatrix websites,
the meta description is generated from the first sentence on the page, but you can also specify a meta description for
each individual page.
Do’s and Don’ts for Meta Tags:
1.
2.
3.
4.
5.
6.
Don’t use the same meta tags for each page.
Do create meta information specific to the content of each page.
Don’t copy keywords from other websites and paste them into your own website.
Do be original. No one likes a copy-cat, not even search engines!
Don’t use keywords in meta tags if they are NOT found anywhere on the page.
Do use keywords that can already be seen on the page.
SEO USER GUIDE
Conclusion
23
Conclusion
Make sure you are updating your website with relevant, keyword-rich content regularly. Make a point to advertise your website domain
name on the web and in all of your business correspondence. Focus on building relationships with people and providing the quality
content that they are looking for. In today’s world, the consumer is in control, and he or she does not want to spend a lot of time searching
for a chiropractor. That’s why you have to go to them and provide the quality wellness related answers that they want. Don’t wait 3 weeks
for Google to re-crawl your website! You can resubmit your URL to Google, Yahoo, and Bing anytime you make changes.
SEO USER GUIDE
Quick Reference
24
Quick Reference
Use these pages as a quick and easy guide to all the links in this e-book. Print them and keep them on file at the office for quick reference.
http://www.wellness.com
http://www.webdirectoryhealth.com
http://www.LocateaDoc.com
http://www.chiropracticuniverse.com
http://www.chirodirectory.com
https://www.spineuniverse.com/user/register/pro
http://www.chiropractor-pages.com
http://www.infousa.com
http://www.yellowpages.com
http://www.superpages.com
http://www.merchantcircle.com
http://www.dmoz.org
Login:
Login:
Login:
Login:
Login:
Date Submitted:
Login:
Login:
Login:
Date Submitted:
Password:
Password:
Password:
Password:
Password:
Login:
Login:
Login:
Login:
Password:
Password:
Password:
Password:
Password:
Password:
Password:
02. Patient Reviews
http://www.yelp.com
http://www.insiderpages.com
http://www.kudzu.com
http://www.mojopages.com
SEO USER GUIDE
Quick Reference
25
http://www.google.com/local/add/
http://www.google.com/addurl/
http://listings.local.yahoo.com/
http://siteexplorer.search.yahoo.com/submit/
http://www.bing.com/
http://search.live.com/docs/submit.aspx
Login:
Date Submitted:
Login:
Date Submitted:
Login:
Date Submitted:
Password:
Login:
Login:
Login:
Password:
Password:
Password:
Login:
Password:
Login:
Login:
Login:
Login:
Login:
Password:
Password:
Password:
Password:
Password:
Password:
Password:
http://www.facebook.com/
http://www.twitter.com/
http://exchanges.webmd.com/
06. YouTube
http://www.youtube.com/
08. Press Releases
http://www.free-press-release.com/
http://www.prweb.com/
http://www.ezinearticles.com/
http://www.1888pressrelease.com/
http://www.prlog.org/

11 essential tools to catapult 11 essential tools to catapult

Transcription

Similar documents

social service

starter service

Adobe Lightroom 2 - The Missing FAQ

4Day Sale! - Foodland: Atlantic

SEO Mistakes That Are Costing You Serious

Audience Engagement Slides

social media integration keywords links content branding design

business performance management in e-commerce

Dreyer`s Product Guide

© Dr. Hannah Anderson, DC • Back In Line Family Chiropractic and