post show report

POST SHOW
REPORT
2014 TORONTO FALL HOME SHOW
30,000+
TOTAL ATTENDEES
Thank you to our exhibitors and partners who made the Show a destination
event for home décor and reno enthusiasts. Our mission is to create uniquely
vibrant marketplaces that connect qualified home enthusiasts with trusted home
improvement companies.
VISITOR PROFILE
64%
attended with
their spouse
(meet both
decision makers)
HERE'S WHAT EXHIBITORS HAD TO SAY
66% s tated the Show’s consumer advertising campaign as “excellent”,
“very good” and “good”
79%stated the Show’s feature and stage presenters as “excellent”,
“very good” and “good”
61%stated that the value provided for the price they paid for exhibit
space as “excellent”, “very good” and “good”
61% are “definitely” or “likely” to exhibit at the Show again in the future
68% would “definitely” or “likely” recommend the Show to another
potential exhibitor or colleague
EXHIBITOR TESTIMONIALS
“On behalf of casalife I would
like to thank the Fall Home Show
team for making our experience
in creating the features truly
pleasurable. We would have no
hesitation in working with you
again on any future endeavors"
“We once again were treated
wonderfully by Barbara and the
sales team. Everything went well
with our booth and the flow of
potential customers was great
all show. We have already booked
our booth for next year’s Show."
Rob Whitfield, casalife
Martina Krebs, alphyn construction
92%
of attendees
are homeowners
69%
will only attend
our Show
93%
would recommend
the Show to
friends & family
Home Shows are the only true form of permission marketing; homeowners pay for the opportunity to shop, compare & buy exhibitors products & services!
Our creative campaign 'Where it All Comes Together' developed a functional onestop shop appeal to motivate consumers to find everything they needed for their
home. We received more that $650,000 in paid & promotional media including
print, television, radio, and online. Plus, the show garnered over $2.1 million in PR
value that generated over 211 million impressions across a variety of mediums.
Onsite Live-Remote's included BT Toronto, CP24 and Global News.
PUBLIC RELATIONS
& ADVERTISING
Contributing to the Show's success was the extensive media
exposure; here's a sample of the media outlets we were utilized in
addition to our internal consumer database of over 124,000!
Magazine: Reno & Decor Magazine,
Homes Magazine, Condo Life, Taste of Life
Magazine, Active Adult Magazine, Canadian
House & Home, Home & Décor, Condo
Guide, Toronto Builder. Ontario Home
Builder, On the Go Magazine, Active Life,
New Condo Guide.
Newspaper: Toronto Star, Metro News,
The Globe & Mail, National Post, Toronto
Sun, Epoch Times, Now, 24 Hours, snapd,
NOW Magazine.
Radio: ChumFM 104.5, CHFI 98.1, 680News,
News Talk 1010, CHIN, TalkRadio AM640,
Proud FM, BOOM 97.3.
Television: CTV, Global, Global Morning Show,
CP24, CP24 Live Eye, CityTV, Breakfast
Television, BT Live Eye, Rogers Daytime,
CityLine, CHCH Morning, Canada AM, OMNI,
CBC News, and closed captions with various
daytime programming.
Website /Online: Over 46% of attendees
purchased their tickets online this year. Our
website reached more than 230,066 page
views plus 60,000 unique visitors from the
beginning of the year leading up to the Show!
With the additions of online ticket buyers &
promotions our consumer show database is
124,000+.
Internet: HGTV.ca, Toronto.com, Google
keyword search, thestar.com, toronto.com,
blog.to.com, Yahoo, CP24, torontolife.com,
Chatelaine, Now Online, The Grid online,
Breakfast Television online, Charming Media,
Google Display Networks, Casale Media,
AOL, Now Online, Yelp, xtra, Post City, View
the Vibe, various event listings, Facebook,
YouTube, Twitter, bloggers & industry blogs.
VISUAL EXAMPLES:
FR
TH
UR E E
SD P
AY A R
AF K
TE I N
R G
4P !
M
The Toronto Fall Home Show, where ideas, advice and inspiration all come together,
for 4 days only! Find new & innovative products for your home, plus shop great deals
with over 300 retailers & industry experts. Satisfaction guaranteed – or the price
of admission is on us.
SAVE $4
BUY TICKETS ONLINE
PROMO CODE:
METRO
*ON REGULAR ADULT ADMISSION
COURTESY OF
TOMMY SMYTHE
SPONSORS
The Toronto Fall Home Show, where ideas, advice and inspiration all come together, for 4 days only!
Find new & innovative products for your home, plus shop great deals with over 300 retailers &
industry experts. Satisfaction guaranteed – or the price of admission is on us.
SAVE $3
Stop by for free one-on-one consultations with professional renovators at
Destination Renovation by BILD and designers at RENO & decor Magazine’s
What’s Your Design Dilemma? Plus, discover our Fall Favourite Finds, highlighting
innovative new products and great design solutions that can be found at the show!
CLIENT
TELEPHONE 604 251 9919
COURTESY OF
THURS 11AM – 9PM / FRI 11AM – 9PM
ADULTS $15 / SENIORS (65+) $13
SAT 10AM – 9PM / SUN 10AM – 6PM
STUDENTS (13-17) $13 / CHILDREN (12 & UNDER) FREE
@HomeShowsTO #FHS14
REGULAR ADMISSION:
PRODUCED BY
Marketplace Events: FHS
DATE CREATED 09/08/14
SIZE 10” X 5.682”
Metro Sept 19 insert
DATE MODIFIED 09/09/14
COLOUR
DUE DATE 09/11/14
CLIENT APPROVAL
JOB NAME
DESIGNER/PM
TOMMY SMYTHE
MARIAN PARSONS (MISS MUSTARD SEED)
Television Design Personality
Milk Paint Entrepreneur, Author
MODERN LIVING #justright
Furnished with the latest collection of designed furniture, lighting and accessories from casalife,
Modern Living #justright will showcase functional, clutter free décor with a mix of organic elements.
Bring the serenity of outdoors into the city with an inner courtyard and see how you can make your
modern home #justright.
FOLLOW US
 Home and Garden Events  @HomeShowsTO #FHS14
FALLHOMESHOW.COM
CLIENT
TELEPHONE 604 251 9919
HOURS:

FALLHOMESHOW.COM
SPONSORS
REGULAR ADMISSION:
ADULTS $15 / SENIORS (65+) $13
STUDENTS (13-17) $13
CHILDREN (12 & UNDER) FREE
FOLLOW US
SEE CELEBRITY DECOR & RENO EXPERTS!
BUY TICKETS ONLINE
HOURS:
THURS 11AM – 9PM / FRI 11AM – 9PM
SAT 10AM – 9PM / SUN 10AM – 6PM
Television Design Personality
Saturday Sept. 20 at 2 PM
RENO + DECOR QUESTIONS?
PRODUCED BY
Marketplace Events: FHS
JOB NAME
Toronto Star 1/2 pg- Sept 12 insert
DESIGNER/PM
Daisy/ Megan
DATE CREATED 09/05/14
SIZE 9.957” X 9.055”
DATE MODIFIED
COLOUR
DUE DATE 09/09/14
CLIENT APPROVAL
CMYK
PROOF
#1
Daisy/ Megan
CMYK
PROOF
#2
2014 FRESH FEATURES
Modern Living #justright
Upcycle Challenge
DESIGNED BY FLORO HOME & FURNISHED BY CASALIFE
PRESENTED BY HABITAT FOR HUMANITY GTA, RESTORE & RUST-OLEUM
Main Stage
What's Your Design Dilemma?
INSPIRED BY ARTEMANO
PRESENTED BY RENO & DECOR MAGAZINE
Additional features included: Destination Renovation presented by BILD & Renomark, Home + Style Studio Tour and Sale, Guest appearance
Tommy Smythe television design personality and Canadian debut of Mario Parson aka Miss Mustard Seed, Paint DIY Workshop hosted by
Homestead House Paint Co, Condo Buyer's Survival Seminar presented by BILD, Homes Publishing and the Real Estate Talk Show, celebrity
and industry reno, decor and food experts and Tina's Fall Favourite Finds featuring the latest products and services from our exhibitors.
THANK YOU TO OUR PARTNERS & SPONSORS
SAVE THE DATE!
WE'VE GOT YOU COVERED:
FOR INQUIRIES,
CONTACT:
Tina Holmes Show Manager
[email protected]
416.644.5420
HOME & RENO
THE INTERNATIONAL CENTRE
FALLHOMESHOW.COM
Barbara Cohen Exhibit Sales A–L
[email protected]
416.644.5452
SOCIAL MEDIA
Follow us on Facebook
TorontoHomeShows
Follow us on Twitter
@HomeShowsTO
Follow us on Pinterest
Toronto Home Shows
Melissa McQuillan Exhibit Sales M–Z
[email protected]
416.644.5458
PRODUCED BY