Winter Media Kit 2013/14
Transcription
Winter Media Kit 2013/14
Winter Media Kit 2013/14 media media contacts MEDIA KIT CONTACTS Chris Hale Vice President, Sales & Marketing Office: 231.533.7088 Mobile: 231.676.3977 Fax: 231.533.7001 [email protected] Steve Kershner Director of Snowsports Office: 800.678.4111 x 7158 Mobile: 231.676.2493 Fax: 231.533.7001 [email protected] Lindsey Southwell Marketing Manager Office: 231.533.8621 x 7884 Fax: 231.533.7001 [email protected] Fusion Media Strategies Kevin Frisch Public Relations Office/Mobile: 989.614.0241 Fax: 989.732.7027 [email protected] fact fact sheet SHANTY CREEK RESORT FACT SHEET VILLAGES Summit Cedar River Schuss 3 HOTELS Lakeview Hotel & Conference Center The Lodge at Cedar River Schuss Mountain Lodge 3 NUMBER OF ROOMS 420 NUMBER OF RESTAURANTS 3 MEETING SPACE 22 rooms 36,000 square feet SKI & SNOWBOARDING 2 mountains, Schuss and Summit 53 runs SKI SCHOOL Yes, 32 instructors TERRAIN PARKS Yes, 6 ALPINE TUBING Yes, 8 lanes NORDIC TRAILS Yes, 30km SPA Yes FITNESS CENTER Yes GOLF 4 courses; 72 holes 4 instructors GOLF ACADEMY Yes history history HISTORY OF SHANTY CREEK RESORTS Roy Deskin, the son of a coal miner, worked his way through Detroit’s steel factories to become a magnate in the industry. After a successful career, he retired Up North in 1944 and purchased a home on Torch Lake. Deskin loved entertaining friends, family and colleagues. But he grew weary from driving all over northern Michigan in search of good restaurants to entertain his guests. He decided he would build a social establishment of his own. Originally conceived as a private club, he realized greater potential in a resort. He broke ground in the fall of 1961, and eager to open his four-season resort, Deskin opened Summit Mountain for skiing in December 1962. Construction of the Lodge would not be completed until the following spring. The 91-room hotel, whose name was based on an old trapper’s shanty located near the [current day] 7th and 8th holes of The Legend, would open on May 30, 1963, as The Lodge at Shanty Creek. With skiing and lodging in place, Deskin would then begin working on the final piece of his four-season resort—a golf course. Contracting course architect William Diddel, the pair started orchestrating designs for the appropriately-named 18-hole “Deskin Course”, opening in 1968. Today it’s known as “Summit Golf Course.” Meanwhile… Daniel Iannotti chose to leave a lucrative career as a stockbroker in Chicago and began tailoring his dream of opening a ski resort resembling a quaint, Bavarian ski hamlet. After looking at sites throughout Michigan, Wisconsin and Colorado, Iannotti settled on a patch of land just two miles from Shanty Creek. Iannotti’s “never-never land” made its skiing debut in December of 1967. It was called “The Kingdom of Schuss” and declared itself a new nation. The Kingdom had its own border-control station, its own currency (the Squaller), its own language (Schwiss), and its own time-zone (CFT, Central Fun Time). Daniel was King and his wife, Dorothy, was Queen. Their children were dubbed Prince Daniel and Princess Madelyn. After opening Schuss Mountain, like Deskin, Iannotti expanded the resort to include the Schuss Mountain Golf Course. Designed by Warner Bowen, its front nine holes opened in 1972. The back nine were added in 1977. Both resorts would prosper for nearly 20 years. In 1985, Club Corporation of America saw value in both Shanty Creek and Schuss Mountain and purchased both resorts in with the intention to merge them. This move was bolstered by the opening of the Arnold Palmer–designed championship golf course, The Legend. Years passed. Various owners continued to add homes and condominiums to the villages of the growing resort. In 1999, an all-suite hotel, The Lodge at Cedar River, was built and the masterpiece Tom Weiskopf-designed Cedar River Golf Course opened. Cedar River Village would form the third village along with both Summit Village and Schuss Village. But despite all of the splendor and beauty of the area and a devoted staff known for its guest service, Shanty Creek Resorts would fall on hard times. The property’s original Deskin hotel had grown tired. Guests were choosing newer properties in the region. Foreclosure followed. But in 2006, an investment group from St. Louis, Trinidad Resort & Club LLC, would purchase the resort and instill the capital needed to renovate the aged Lodge at Shanty Creek. The result: the Lakeview Hotel & Conference Center once again shines. And throngs of guests and groups are once again choosing Shanty Creek for their ski and golf getaways and their annual meetings and conferences. winter winter story ideas SHANTY CREEK WINTER STORY IDEAS Other fun and unique story ideas: MICHIGAN’S MOST AFFORDABLE LIFT TICKET Shanty Creek Resorts will be providing Michigan’s most affordable lift ticket - with tickets starting at $10 on Summit Mountain. And rentals starting at only $20. So whether you’re a beginner, family, or an experienced skier, these affordable lift ticket and rental options are available every weekend. THE SARDINE SPECIAL An SCR Original. The best value in skiing. Load up your car, truck or van with your family, friends, neighbors and more. One car, one price. Everyone gets lift tickets for one price. MIDWEST’S MOST AFFORDABLE SKI PACKAGES If you’re looking for a winter ski resort where family and value are priorities, then you should consider Shanty Creek Resorts. The award-winning resort offers an array of affordable ski package options that solidify Shanty Creek as one of the Midwest’s premier winter sports destinations. SKI FREE WITH SANTA ON DECEMBER 25 Our gift to you, join Santa on the slopes of Schuss Mountain and ski for free from 9am-4:30pm. Pay it forward with donations of non-perishable food items, gently-used winter clothing and/or household items to benefit the Father Fred Foundation. MXR SNOWCROSS AT SUMMIT MOUNTAIN January 11 & 12 – Two days of exciting snowcross racing. Watch as Summit Mountain is transformed into a spectacular snowcross course with multilap heats and the Saturday Night Shootout which showcases the best of the best competing against each other. SHANTY CREEK GOES WILD AND CRAZY WITH MONSTER ENERGY SLUSH CUP March 1 – The Slush Cup sponsored by Monster Energy – Watch the thrill of victory and the agony of defeat as skiers/riders attempt to cross an icy 40’ pond. Some take it to another level with crazy costumes. Other events include a frozen fish toss, snow shovel racing, a seal slide, and a silly slalom— all part of the traditional wild and crazy weekend. Schuss Mountain Dec 20 │ $49/carload Jan 5 │ $149/carload Jan 20 │ $199/carload Feb 2 │ $149/carload Summit Mountain all four dates $49/carload WHITE PINE STAMPEDE February 1 – Hundreds will compete in Michigan’s longest and oldest point-to-point cross country ski race. The 38th annual WPS stretches over the hills and through the woods of Antrim County while raising funds for the Children’s Hospital of Michigan. Races are 10K, 20K and 50K. THE SCHUSS MOUNTAIN SNOW CHALLENGE April 5 & 6 – Fast becoming one of Michigan’s biggest winter events, the Snow Challenge transforms the late season slopes into side-by-side uphill truck racing. Watch as modified trucks, jeeps and more step on the gas and race to the top of Schuss Mountain. It’s loud, aggressive and for a great cause-—a portion of the proceeds assist Michigan’s Disabled American Veterans. For more information and details on our winter story ideas, please contact us at 231.533.7088. winter winter wonderland Each year Shanty Creek Resorts becomes a winter wonderland. With two distinct mountains and a 450’ vertical drop, plus multiple terrain parks, 30km of Nordic trails, a eight-lane tubing park and over 180” of snowfall anually, snow lovers love Shanty Creek. Rated the “Midwest’s Best Downhill Terrain” by OnThe Snow.com, Shanty Creek suits every skill level and thrill-seeker. Beginners use the magic carpet to build confidence on Elf Buster, while veterans find challenges by taking the moguls on Blue Skidoo. The jumps, rails, boxes and tabletops at Shanty Creek’s six terrain parks are sick, including Monster, Big Air and Natty. Our certified Snowsports Learning Center instructors introduce skiing and boarding to hundreds of kids annually and improve racers’ times in NASTAR clinics. Find more family fun in Shanty Creek’s tubing park where quality time happens with the wind in your hair and a smile on everyone’s face. If you’d prefer to stay on flat ground, swing by The Lodge at Cedar River’s Nordic Center and strap-on a pair of snowshoes or cross-country skis to enjoy over 30km of pristine Nordic trails. And don’t forget the dog-sled rides for kids that board just outside of the Kids’ daycare center. winter winter events Beer & Boards Brewfest NOVEMBER/DECEMBER • Nov 30 Antrim Ski Academy Ski Swap • Nov 30 Brew-Ski Bash at Short’s Brew Pub • Dec 20 Sardine Special • Dec 25 Ski Free with Santa “Claus for a Cause” • Dec 30 Demo Day at Schuss Mtn. • Dec 31 Fireworks over Summit Mtn. Slush Cup Weekend JANUARY • Jan 5 Sardine Special • Jan 11-12 MXR Snow Cross at Summit Mtn. • Jan 20 Sardine Special FEBRUARY • Feb 1 White Pine Stampede • Feb 2 Sardine Special • Feb 14 Two for One Valentines Cardboard Classic MARCH • Mar 1 Slush Cup • Mar 8 Cardboard Classic • Mar 15 Beer & Boards Brewfest • Mar 14-16 CMSC Winter Carnival • Mar 20-23 March Madness • Mar 30 The Last Day Luau APRIL • Apr 5-6 MXR Snowcross at Summit Mtn. The Schuss Mountain Snow Challenge ski ski packages MIDWEEK SKI PACKAGE Starting at $83*/night in a Lakeview Hotel guest room. Package Includes: • One night’s lodging • One breakfast • One day’s lift ticket • One group ski/snowboard lesson WEEKEND SKI PACKAGE Starting at $160* per adult in a Lakeview Hotel guest room. Package Includes: • One night’s lodging • One day’s lift ticket • One breakfast • One group ski clinic • Complimentary skiing night of arrival TWO NIGHT WEEKEND SKI PACKAGE Starting at $291* per adult/per stay in a Lakeview Hotel guest room. Package Includes: • Friday & Saturday lodging • One two-day lift ticket • Two breakfasts • One group ski/snowboard lesson • Complimentary skiing night of arrival *Taxes and fees apply. dining dining VARIETY Within Shanty Creek Resorts’ three villages, choose from a variety of cuisines and environments. Guests can experience a casual quick bite or romantic wining and dining in luxury overlooking Lake Bellaire. LAKEVIEW RESTAURANT Located in Summit Village, The Lakeview Restaurant features innovative regional fare with majestic views of Lake Bellaire. Voted best steak and best dessert in Northern Michigan by Northern Express readers. Serving breakfast, lunch and dinner. IVAN’S MOUNTAINSIDE GRILL Visit Ivan’s at Schuss Village for tavern-style family fun, pizza and a pint. The place for live entertainment, good times and great food at a great price! Serving breakfast, lunch and dinner. WEISKOPF’S GRILL Weiskopf’s at Cedar River Village serves generous breakfasts and lunches certain to satisfy any appetite in a relaxing atmosphere overlooking Cedar River’s spectacular 18th hole. Serving breakfast, lunch, and a limited dinner menu. lodging lodging THE VILLAGES SUMMIT VILLAGE The Lakeview Hotel & Conference Center at Summit Village offers million-dollar views of Lake Bellaire, miles of pristine hardwood forests and out-the-door access to The Legend and Summit Golf Courses and Summit Mountain’s ski slopes. With spacious and lavish guest rooms, The Lakeview Restaurant & Lounge, Arnie’s Grill, The Spa and over 16k square feet of meeting space including the Grand Ballroom, Bellaire Ballroom and Fireside Parlor, Summit Village is the heart of Shanty Creek Resorts. CEDAR RIVER VILLAGE Featuring 72 suites and studios plus 14 condominiums, this elegant village showcases well-appointed accommodations in one- and two-bedroom suites and three- and four-bedroom condos with views of Cedar River Golf Course or the north face of Schuss Mountain. Guests staying at Cedar River are treated to the convenience of out-the-door access to Cedar River Golf Course, the downhill slopes of Schuss Mountain and 30 km of Nordic trails. Ideal for corporate events, Cedar River Village includes over 7,100 sq. ft. of meeting space, creating a perfect harmony of high-tech facilities and natural vistas from every window. SCHUSS VILLAGE Located at the foot of Schuss Mountain, Schuss Village exudes European charm. Featuring a variety of accommodations from villas and condos bordering Schuss Mountain Golf Course to guest suites with views of the Schuss Mountain ski slopes, which are all within walking distance to Ivan’s for Aprés-ski entertainment and fun. location location AGAIN AND AGAIN. Shanty Creek’s Up North hospitality is legendary. Your winter getaway Up North features the right mix of amenities, service and value. No other Michigan resort provides a better value than SCR. From lodging and skiing to dining and entertainment, it’s easy to find the package that fits you best at shantycreek.com or at 800.678.4111. Shanty Creek Resorts Traverse City Cadillac Manistee Bay City Muskegon Grand Rapids Flint Lansing Detroit Chicago 800.678.4111 • shantycreek.com