downtown management board agenda

Transcription

DOWNTOWN MANAGEMENT BOARD
Quality Services for a Quality Community
MEMBERS
Douglas Jester, Chair
Jeffrey Kusler, Vice Chair
Nevin Brittain
Heather Lee Frarey
Luke Allen Hackney
Dana Kenney
Michael Krueger
Ray Walsh
Vacancy
Council Liaison
Mayor Pro Tem Diane
Goddeeris
Staff Liaison
Amy Schlusler
(517) 319-6931
City of East Lansing
DEPARTMENT OF
PLANNING , BUILDING, &
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
AGENDA
November 4, 2014 – 8:00 a.m.
Court/City Council Conference Room
410 Abbot Road – 1st Floor
1)
Welcome and Roll Call
2)
Public Comment
3)
Approval of Minutes
A) October 7, 2014 (attachment)
4)
Approval of Agenda
5)
Introduction of New Board Members
6)
Election of Treasurer
7)
Approval of Meeting Dates for 2015 (attachment)
8)
Financial Reports
A) September 2014 Financial Report (attachment)
9)
New Business
A) East Lansing Art Festival Sponsorship Letter (attachment)
B) City Pulse November Advertising Proposal (handout)
10)
Old Business
A) Sponsorship of Winter Glow (attachment)
11)
Committee Reports
A) Marketing Committee
i. Synopsis of October 29, 2014 meeting (attachment)
ii. Green Friday Advertisement Insert - LSJ (attachment)
iii. Green Friday Advertisement - City Pulse (attachment)
iv. Green Friday Facebook Advertisement (attachment)
v. Green Friday Purchase of Balloons/Helium (attachment)
vi. Purchase of Porta-Potties for MSU/Ohio State Football Game
(attachment)
www.cityofeastlansing.com
City of East Lansing Downtown Management Board Agenda – (11/4/20214) – Page 1 of 2
12)
Committee Reports, continued
B) Business Relations
i. Follow-Up to Girls Day Out
ii. Follow-Up to Great Pumpkin Walk
iii. Follow-Up to MSU/U of M Game
iv. Ribbon Cutting Ceremony for Threads (attachment)
C) Downtown Maintenance Committee
D) Parking Update
i. New 2014 Parking Task Force Roster (attachment)
13)
Target Market Segment
A) Young Professionals (attachment)
14)
Reports from Chair and Board Member
A) Economic Sustainability Steering Committee
B) Urban Form Steering Committee
C) Housing Steering Committee
15)
DDA Liaison Report
16)
Staff Reports
A) DMB Representative to attend City Website Community Focus Group
B) DMB/MSU to Host International Cultural Workshop (handout)
C) Downtown Holiday Decorations to be Hung Week of November 17, 2014
17)
Written Communications
A) DMB LAUNCHED Sponsorship Letter (attachment)
18)
Adjourn
MEMBERS
Nevin Brittain
Heather Lee Frarey
Luke Allen Hackney
Dana Kenney
Michael Krueger
Ray Walsh
Vacancy
Council Liaison
Mayor Pro Tem Diane
Goddeeris
Staff Liaison
Amy Schlusler
(517) 319-6931
DEPARTMENT OF
PLANNING , BUILDING, &
DEVELOPMENT
410 Abbot Road
(517) 319-6930
AGENDA
November 4, 2014 – 8:00 a.m.
410 Abbot Road – 1st Floor
1)
2)
Public Comment
3)
Approval of Minutes
A) October 7, 2014 (attachment)
4)
Approval of Agenda
5)
Introduction of New Board Members
6)
Election of Treasurer
7)
Approval of Meeting Dates for 2015 (attachment)
8)
Financial Reports
A) September 2014 Financial Report (attachment)
9)
New Business
10)
Old Business
A) Sponsorship of Winter Glow (attachment)
11)
Committee Reports
i. Synopsis of October 29, 2014 meeting (attachment)
ii. Green Friday Advertisement Insert - LSJ (attachment)
iii. Green Friday Advertisement - City Pulse (attachment)
iv. Green Friday Facebook Advertisement (attachment)
v. Green Friday Purchase of Balloons/Helium (attachment)
vi. Purchase of Porta-Potties for MSU/Ohio State Football Game
(attachment)
11)
Committee Reports, continued
i. Follow-Up to Girls Day Out
ii. Follow-Up to Great Pumpkin Walk
iii. Follow-Up to MSU/U of M Game
iv. Ribbon Cutting Ceremony for Threads (attachment)
D) Parking Update
i. New 2014 Parking Task Force Roster (attachment)
12)
A) Young Professionals (attachment)
13)
Reports from Chair and Board Member
14)
DDA Liaison Report
15)
Staff Reports
A) DMB Representative to attend City Website Community Focus Group
B) DMB/MSU to Host International Cultural Workshop (handout)
C) Downtown Holiday Decorations to be Hung Week of November 17, 2014
16)
A) DMB LAUNCHED Sponsorship Letter (attachment)
B) East Lansing Art Festival Sponsorship Letter (attachment)
17)
Adjourn
MEMBERS
Siham Baladi, Treasurer
Heather Lee Frarey
Michael Krueger
Ray Walsh
Mayor Pro Tem Diane Goddeeris
3 Vacancies
Staff Liaison
Amy Schlusler
(517) 319-6930
DEPARTMENT OF
PLANNING & COMMUNITY
DEVELOPMENT
410 Abbot Road
MEETING MINUTES
October 7, 2014 - 8:00 a.m.
410 Abbot Road
Present:
Jeffrey Kusler, Ray Walsh, Michael Krueger, Mayor Pro Tem
Diane Goddeeris
Absent:
Douglas Jester
Staff Members Present:
Amy Schlusler, Juliann Otto
Invited Guests:
Ginny Haas, Janet Lillie
(517) 319-6930
1)
Kusler opened the meeting at 8:06 a.m. At the taking of the roll, Jester was absent.
2)
Public Comment
None.
3)
Approval of Minutes
A) September 9, 2014
Walsh moved to approve the minutes of September 9, 2014 as written; Frarey seconded the
motion. Vote: All yeas, motion carried unanimously.
4)
Approval of Agenda
Goddeeris moved to approve the Agenda as presented. Walsh seconded the motion.
Vote: All yeas, motion carried unanimously.
City of East Lansing Downtown Management Board Minutes – 10/7/2014 – Page 1 of 6
5)
Introduction of Janet Lillie, replacement for Ginny Haas, Director of Community
Relations at MSU
Schlusler welcomed the guests to the meeting, explaining that Ginny Haas, Assistant Vice President of
Governmental Affairs, was retiring, and that Haas had requested a few moments with members of the
Downtown Management Board to say goodbye and introduce her replacement.
Haas thanked the Downtown Management Board for their partnership with Michigan State University.
She said that during her tenure at MSU, she believed that many positive relationships were forged
between the City of East Lansing, Downtown Merchants, and members of the MSU Community. Haas
then introduced Janet Lillie and explained that Lillie was working alongside her for a few weeks in order
to be introduced to key stakeholders throughout the community.
Lillie stated she was excited to begin her new position and looked forward to future partnership
opportunities with the Board. Kusler provided a brief overview of the history of the Downtown
Management Board, its responsibilities, and general events and tasks that it undertakes each year.
Walsh added he looks forward to strengthening the existing partnership between the DMB and MSU.
He hopes to continue the partnership with MSU to better educate visitors of campus and the downtown
about the several attractions/amenities located throughout the East Lansing Community.
6)
Financial Reports
A) July 2014 Financial Report
The Board accepted the July Financial Report.
B) August 2014 Financial Report
Schlusler stated that since the August Board meeting, staff had received commitments from both the
Student Book Store and MSU Federal Credit Union to sponsor the Girls Day Out event. The total
sponsorship for both organizations was $350.00. She also noted the pending transactions for Girls Day
Out, as the event was scheduled to be held on October 11, 2014. The Board accepted the August
Financial Report.
7)
New Business
A) Purchase of Holiday Decorations
Schlusler explained that each year the Downtown Management Board purchases holiday wreaths and
garland that are placed on lampposts throughout the downtown. She said through the proposed
purchase, 66 wreaths with red velvet bows and more than 525 feet of garland would be strung along
Grand River Avenue and Abbot Road in the downtown. Staff recommended that the DMB purchase the
Holiday Decorations from Petra Flowers, located in downtown East Lansing. Schlusler said Petra
Flowers provided the lowest quotation, and that the DMB purchased the garland and wreaths from the
company in 2013.
Funding for the purchase would be taken from the Marketing Miscellaneous portion of the budget.
Schlusler said $4,000 was budgeted in the FY 15 budget for the purchase of decorations and charges for
services from the Department of Public Works (DPW) to hang the decorations. She indicated DPW
would provide her with a written quotation for services, and that she did not believe the cost from DPW
would exceed $1,800.
Goddeeris moved to approve the purchase of holiday garland and wreaths in the total amount of
$2,049.65. Vote: All yeas, motion carried unanimously.
8)
Old Business
None.
9)
Committee Reports
i. Synopsis of September 17, 2014 meeting
Schlusler explained that the Marketing Committee met to discuss several items at the September 17,
2014 meeting. She stated the majority of the committee’s recommendations related to Girls Day Out
expenditures, a QR code, as well as the purchase of a new lectern. She said all of these items would be
discussed later in the meeting.
ii.
Girls Day Out Expenditures
Schlusler stated that the majority of staff’s time had been spent over the course of the past three weeks
on planning the Girls Day Out event. To date, 21 businesses had committed to taking part in the event.
Since the September DMB Board Meeting, staff had been able to confirm sponsorships for the Girls Day
Out event from both the Student Book Store and MSU Federal Credit Union.
Schlusler stated that the DMB Marketing and Business Relations committees are proposing that the
Board approve expenditures of $220.00 for the remaining balance of items. The proposed purchases
would include an events banner for Girls Day Out, as well as the purchase of wristbands. All
expenditures would be taken from the Unrestricted Fund Balance. Kusler asked why the cost of the
wristbands was less than initially proposed during the DMB Marketing Committee meeting. Schlusler
explained that since that meeting, Otto was able to find a lower quotation for the wristbands.
Walsh moved to approve the purchase of the proposed Girls Day Out expenditures. Frarey seconded the
motion. All yeas; motion carried unanimously.
iii.
QR Code
Otto reviewed her research regarding the use of QR codes/imaging that could be used by the DMB for
future events. She explained that the City of East Lansing’s website does have a QR image, but that
something specific to the DMB could easily be created. Otto also presented information regarding the
possible use of SMS marketing, in which patrons could sign up for text alerts in order to be notified by
the DMB of events and sale opportunities. Walsh asked if a QR code could be incorporated into future
posters for DMB events. Otto said that it could. Walsh asked that staff look into incorporating a code
into a future event, such as Green Friday.
iv.
Purchase of Acclaim Lectern
Schlusler said each year the Downtown Management Board and Downtown Development Authority
sponsor, underwrite, and host an average of 30 events in downtown East Lansing. Events include the
sponsorship of festivals, ribbon cutting ceremonies, joint ventures with MSU, etc. As such, it is staff’s
recommendation that both committees allocate funds for the purchase of a new lectern and microphone
system for speakers during these engagements.
She explained that the DDA approved partial funding for the purchase of the lectern in the total amount
of $760.00. Schlusler said the DMB Marketing Committee is making a recommendation for the DMB
to allocate funds up to $760.00 towards the purchase of the lectern as well. Funding would be taken
from the Unrestricted Fund balance.
Walsh moved to approve the purchase of the Acclaim lectern. Krueger seconded the motion. All yeas;
motion carried unanimously.
i. Synopsis of September 18, 2014 meeting
ii. Girls Day Out Brochure
iii. MSU/U of M Football Game
Schlusler presented Board members with the draft Girls Day Out brochure, which provided a map of the
downtown, list of activities, and list of all participating businesses. A free parking coupon was also
included. She stated that the City’s Communications Department was also finalizing a Girls Day Out
program which would list the specific discounts/incentives being provided by each business location.
For example, it might list 20% off a purchase at Silver and Beyond. The DMB Board members stated
they liked the look of the brochure. Mayor Pro Tem Goddeeris reminded staff that a Nurses Conference
was taking place a few days before Girls Day Out. She asked that staff provide her with copies of the
brochure and programs to be handed out during the event. Schlusler and Otto said they would be happy
to provide her with copies of all marketing materials and had spoken with a representative of the nurses’
conference as well.
iv.
MSU/U of M Football Game – Meeting July 28
Schlusler stated the Downtown Management Board has reserved porta-potties for the MSU/U of M
game. She indicated she had worked with colleagues in the Parking Division to determine the best
location of the porta-potties on game day.
In addition, Schlusler said that the Downtown Development Authority voted to allocate funding for
payment of services to Waste Management. As such, on Sunday, October 26, 2014, Waste Management
would go into the downtown to clean and pick up remaining refuse.
i. Downtown Maintenance Walk-September 26, 2014
Walsh said members of the Maintenance Committee walked throughout the entire downtown on
September 26, 2014. He stated that representatives from the City’s Planning Department, Parking
Department, and Code Enforcement Division were present. He noted that several items were identified,
and the Committee was hoping to address a few items prior to the MSU/U of M Game. Walsh also said
that a majority of issues listed occurred on private property. If they relate to a code compliance issue,
the City intended to step in and take administrative action. If, however, the improvements noted were
more aesthetic in nature, staff would simply try to encourage the business owners to make improvements
to their properties.
Schlusler referred Board members to the packet materials, in which a list of “action items” were
provided. She stated City staff had divided these roles accordingly and that she would follow up with
members of DPW, Parking, and Code Enforcement to try and ensure that improvements/repairs were
made.
Krueger left at 8:50 a.m.
D) Parking Update
i.
Synopsis of September 11, 2014 meeting
Schlusler presented Board members with the Synopsis of the September 11, 2014 meeting. She noted
that Zipcar has two new vehicles located in the downtown and are parked in the lot south of Dublin
Square. She stated that Zipcar intended to create some small brochure materials that can be offered to
business owners/patrons of the downtown. Schlusler stated the one thing she wanted Board members to
be aware of is that there is a two-day waiting period for persons to be approved to use Zipcar vehicles.
This is due to the fact that the company carries insurance on the drivers of vehicles that rent them, etc.
However, once persons are signed up, they are able to use the vehicles on a first-come, first-serve basis.
Schlusler said the vehicles are heavily utilized on campus and that staff hopes persons also use the cars
located in the downtown.
10)
A) Summer Events Update
Schlusler presented a memo written by Heather Pope, as follow-up to board members’ questions posed
during the September board meeting.
B) Senior Customers
Schlusler said that staff had researched and found market study information regarding the use of social
media in targeting Seniors. She noted that the article was simply meant to provide a baseline of
information for Board members and that staff would be happy to provide any further information upon
request. Walsh thanked staff for providing the information.
11)
Reports from Chair and Board Members
These committees did not meet in the month of September. Schlusler indicated the next committee
meetings were scheduled to occur in October.
12)
DDA Liaison Report
None.
13)
Staff Reports
None.
14)
A) Winter Glow
Schlusler referred Board members to the written correspondence from Ami Van Antwerp, requesting an
increase in sponsorship for the Winter Glow Event taking place in December 2014. She said generally
the Board refers these matters to the Marketing Committee and requests a recommendation from them.
Kusler recommended that this item be discussed at the next Marketing Committee meeting. All Board
members agreed. Schlusler stated that the item would be placed on the committee’s next agenda for
discussion.
B) LAUNCHED
Schlusler referred Board members to the written correspondence from Nick Chilenko, in which he
requests a sponsorship from the DMB in the total amount of $500 for the 2014 LAUNCHED event.
Schlusler stated she did not believe the DMB could sponsor the event as it had been moved out of the
DMB district and into Old Town. Kusler agreed with staff’s assessment and requested that staff share
with Mr. Chilenko that the DMB Board supports the efforts of LAUNCHED and would be pleased to
consider sponsorship again in the future if it returns to the downtown. Walsh said he believed the event
draws hundreds of people into the City and would strongly consider making a motion to increase the
sponsorship level of the DMB from previous years if the event returns to downtown East Lansing.
Schlusler stated she will draft a letter to Nick Chilenko and present the mailed copy to the DMB during
the November meeting.
15)
Adjourn
There being no further business, Walsh moved to adjourn the meeting at 9:12 a.m.; Frarey seconded the
motion. Vote: All yeas. Motion carried unanimously.
2015 MEETING SCHEDULE
DMB Board Meetings
8:00 a.m., Court/City Council Conference Room
Meeting Day: First Tuesday
January 6
February 3
March 3
April 7
May 5
June 2
July 14
August 4
September 1
October 6
November 3
December 1
DMB Marketing Committee Meetings
4:00 p.m., Conference Room A, City Hall
Meeting Day: Third Wednesday
January 14
February 18
March 18
April 15
May 20
June 17
July 15
August 19
September 16
October 21
November 18
December 16
DMB Business Relations Committee Meetings
9:00 a.m., Conference Room A, City Hall
Meeting Day: Third Thursday
January 15
February 19
March 19
April 16
May 21
June 18
July 16
August 20
September 17
October 15
November 19
December 17
DMB FINANCIAL REPORT - September 2014
FY2014 YEAR
END
DMB ACCOUNT
Revenues:
Assessment - Real Property
Interest Revenues
Charges for Services
Reappropriated Fund Balance
Sponsorships
Misc. Advertising Revenues
Total Revenue
Expenditures:
Direct Work Order Salaries
Direct Work Order Benefits
Office Supplies
Equipment Charge/Copier
Computer Rental
Contract Services
Contract Services/Marketing
Girls Day Out
Miscellaneous
Dues and Memberships
Other Internal Charges
Total Expenditures
Difference
Fund Balance
MONTHLY
ACTIVITY
ACTUAL
YEAR TO
DATE
$44,513.56
$211.20
$2,000.00
$0.00
$0.00
$5,000.00
$51,724.76
$43,315.00
$125.00
$2,000.00
$10,460.00
$0.00
$5,000.00
$60,900.00
$0.00
$31.04
$0.00
$0.00
$250.00
$75.00
$356.04
$43,314.76
$42.45
$2,250.00
$0.00
$250.00
$75.00
$45,932.21
Pending
$0.00
$82.55
$0.00
$10,460.00
$0.00
$5,000.00
$15,542.55
$9,000.00
$3,000.00
$0.00
$12.70
$1,500.00
$9,000.00
$3,000.00
$0.00
$50.00
$1,500.00
$750.00
$250.00
$0.00
$0.00
$125.00
$2,250.00
$750.00
$4.83
$0.00
$375.00
$6,750.00
$2,250.00
$0.00
$50.00
$1,125.00
$0.00
$37,051.98
$26.02
$372.20
$250.00
$2,394.46
$53,607.36
$7,700.00
$38,800.00
$500.00
$100.00
$250.00
$0.00
$60,900.00
$0.00
$960.00
$0.00
$6.99
$0.00
$0.00
$2,091.99
$0.00
$8,340.25
$0.00
$6.99
$250.00
$0.00
$11,977.07
$6,700.00
$26,726.63
$954.90
$93.01
$0.00
$2,600.00
$47,249.54
($1,735.95)
$33,955.14
($1,882.60)
$0.00
$34,827.71
August
Fund Balance at Start of Fiscal Year
Year to Date
LESS 10% Total Revenue - Restricted Funds
Subtotal
Pending Expenses
Banner Dangler Installation FY16
BALANCE AVAILABLE - Unrestricted Funds
FY2015
BUDGET
$34,827.71
$35,281.09
$4,557.62
$65,551.18
$46,715.80
$600.00
$18,235.38
September
Fund Balance at Start of Fiscal Year
Year to Date
LESS 10% Total Revenue - Restricted Funds
Subtotal
Pending Expenses
Banner Dangler Installation FY16
BALANCE AVAILABLE - Unrestricted Funds
$34,827.71
$33,955.14
$4,593.22
$64,189.63
$47,249.54
$600.00
$16,340.09
Contract Services/Marketing Budget
Direct Advertising Events
Green Friday
Winter Glow
Art Festival
Jazz Festival
Launched
Event Sponsorship
Direct Advertising/Events Subtotal:
Budget
$3,000.00
$2,000.00
$500.00
$500.00
$500.00
$500.00
$7,000.00
Monthly
Activity
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Actual Year
To Date
$0.00
$0.00
$0.00
$0.00
$0.00
$500.00
$500.00
Pending
$3,000.00
$2,000.00
$500.00
$500.00
$500.00
$0.00
$6,500.00
Co-Op Advertising
Co-Op Advertising
Budget
$6,500.00
Monthly
Activity
$300.00
Actual Year
To Date
$1,291.25
Pending
$1,492.25
Budget
$20,000.00
Monthly
Activity
$660.00
Actual Year
To Date
$5,310.00
Pending
$15,873.35
Marketing Miscellaneous
Year-round Advertising
Visitors Guide & Posters/Wayfinding Signs
$1,300.00
$0.00
$1,239.00
$692.00
Holiday Decorating
Marketing Miscellaneous Subtotal:
$4,000.00
$25,300.00
$0.00
$660.00
$0.00
$6,549.00
$2,169.03
$18,734.38
Total Contract Services/Marketing Budget
$38,800.00
$960.00
$8,340.25
$26,726.63
Monthly
Activity
$0.00
$0.00
$0.00
Actual Year
To Date
$0.00
$0.00
$0.00
Contract Services
Header Package for website
Wayfinding Sign Updates
Budget
$4,500.00
$3,200.00
$7,700.00
Pending
$3,500.00
$3,200.00
$6,700.00
Downtown Management Board
September 2014 Expenditure Detail
REVENUES:
Interest Revenues
Sponsorships
Miscellaneous Revenue
August and September interest
Girls Day Out sponsorship from MSUFCU
Silver & Beyond - purchase of tote bags
Pending Miscellaneous Revenues
Misc. Advertising Revenue
EXPENDITURES:
Direct Work Order Salaries
Direct Work Order Benefits
Computer Rental
Miscellaneous
September
September
September
Reimb. to T. Soliday for frame for proclamation for Siham Baladi
Other Internal Charges - Pending
Installation of banner danglers
DPW charge to hang holiday wreaths
Girls Day Out - Pending
Sea Cruisers
Discount One Hour Signs, Inc.
Student Book Store
Co-Op Advertising Pending
State News
State News
State News
State News
City Pulse
$5,000.00
$750.00
$250.00
$125.00
$6.99
$600.00
$2,000.00
$2,600.00
Band for Girls Day Out
2' x 10' Printed Banner
Helium & ballooons for GDO
DOWNTOWN MARKETING
Pending Events
Green Friday
Winter Glow
Art Festival
Jazz Festival
Launched
Co-Op Advertising
City Pulse
$31.04
$250.00
$75.00
$504.90
$290.00
$160.00
$954.90
$3,000.00
$2,000.00
$500.00
$500.00
$500.00
$6,500.00
Co-Op Ad Crunchy's
Tutti Frutti & Goombas DMB Co-Op Invoice 47563
Peanut Barrel & Curious Books DMB Co-Op Invoice 47433
Pita Pit DMB Co-Op Invoice 141010
State Side Deli DMB Co-Op 102014
Co-Op Ad; Beggar's Banquet Inv. 13781
$300.00
$387.75
$538.50
$200.00
$238.50
$127.50
$1,492.25
Year-round Advertising
Townsquare Media
Back to School Invoice CC‐JFM‐114081014
FOX 47
Back to School Invoice 534401-1
Pending Year-round Advertising
Townsquare Media (radio)
Townsquare Media
Townsquare Media
Townsquare Media
FOX 47
FOX 47
FOX 47
Comcast
Comcast Spotlight
Comcast Spotlight
Student Book Store
Image Builders Unlimited
Gift Card Program
Pro Acoustics, LLC
Portable Restrooms for MSU/U of M Game
Year-round Advertising Campaign
Back to School Invoice CC-JFM-114091223
Girls Day Out Live Remote Inv.CC-JFM-114101282
Downtown Shopping & Dining Invoice CC-FMK-114091568
Back to School Invoice 538464-1
Girls Day Out Advertising Inv. 544639-1
BTS Shopping Invoice NC668421
Shopping/Dining Invoice NC675455
Balloons for homecoming
Tote bags
Set-up fee
Purchase of podium & PA system (cost split with DDA)
Visitors Guides & Posters
Wayfinding Sign at Abbot & Saginaw
$160.00
$500.00
$660.00
$2,095.00
$20.00
$250.00
$160.00
$3,750.00
$500.00
$750.00
$4,100.00
$300.00
$300.00
$100.00
$1,768.80
$495.00
$759.55
$525.00
$15,873.35
$61.00
$631.00
$692.00
Petra Flowers
Holiday wreaths
Total Pending - Downtown Marketing:
Contract Services
Header Package for website
Wayfinding Sign updates
FY2016 PENDING MISC. ADVERTISING
$2,169.03
$26,726.63
$3,500.00
$3,200.00
$6,700.00
Installation of Banner Danglers
$600.00
PLANNING, BUILDING & DEVELOPMENT
MEMORANDUM
TO:
FROM:
Amy Schlusler, Community Development Specialist II
DATE:
October 30, 2014
SUBJECT: Sponsorship of Winter Glow
PLANNING, BUILDING &
DEVELOPMENT
410 Abbot Road
The DMB Marketing Committee is recommending that the full board approve a
sponsorship of the 2014 East Lansing Winter Glow event in the total amount of $2,500.
Funding for the event would be taken from the Marketing-Events line item of the budget
(517) 319-6930
During the October 29, 2014 Marketing Committee meeting, members of the committee
discussed a letter from Ami Van Antwerp requesting the DMB serve as a title sponsor for
$2,500. The request is $500 more than what was allocated by the DMB in 2013.
Committee members discussed the fact that the DMB had budgeted $500 towards the
LAUNCHED event for the existing fiscal year. However, that allocation is not going to
occur as LAUNCHED has moved to Old Town for 2014.
Through a title sponsorship, the DMB would be recognized on the event poster, program
guide, and other event materials distributed to hundreds of community members.
.
Marketing Committee Meeting
Wednesday, October 29, 2014 - 4:00 p.m.
Conference Room A, City Hall
Synopsis
Committee Members Present:
Vivian Keeney, Ray Walsh, Brandon Bussa
Staff Present:
Amy Schlusler, Juliann Otto, Terri Soliday, Heather Pope
1. New DMB Webpage
i. Proposed Webpage
Pope reviewed the webpage for the downtown which she and Ami van Antwerp have been working on.
Keeney suggested there be a link on the page to “Get Directions.” Walsh suggested there also be a link
to contact information for answers to any questions. Schlusler will work on the formatting.
ii.
Nomination of DMB Member to Attend Community Focus Group
Date of Focus Group – November 13, 2014
Schlusler said this will be a one-meeting focus group where the Communications Department will
review the webpages. Walsh mentioned this is on the same day as the Marriott’s “Art for Charlie”
event. Schlusler will check with van Antwerp on the date. This will be on the DMB’s next Agenda.
2. Follow-Up to Girls Day Out
Schlusler said Girls Day Out was a success with 23 businesses participating. She indicated the
wristbands were not used because they were shipped to the wrong address. The Committee suggested
using the wristbands for Green Friday and other events.
3. Follow-Up to Great Pumpkin Walk
Schlusler reported there was a huge turnout and that 50 businesses gave out candy. She said the only
snafu was that cars were backed up at the Grove Street parking ramp temporarily because one of the
parking attendants became ill and had to leave. Parking Administrator Dan O’Conner will put in place
safeguards to prevent this from happening in the future. Walsh suggested that the DMB advertise the
Great Pumpkin Walk in the future to bring even more people to the downtown.
4. Follow-Up to MSU/U of M Game
Schlusler reported that the porta-potties worked well. It was suggested that a porta-potty be put in
Valley Court. Walsh recommended that the DMB put in porta-potties for the MSU vs. Ohio game.
Schlusler said she will put this on their November agenda.
5. Green Friday/Winter Glow Weekend
i. Sponsorship Letter from Winter Glow
Schlusler said the request from the Communications Department for a sponsorship for Winter Glow in
the amount of $2,500 was discussed at the Board’s October 7th meeting and referred back to the
Marketing Committee. She indicated last year the Board donated $2,000 for this event. She pointed out
that the Board has an extra $500 in their Events budget because they did not support LAUNCHED this
year since it moved to Old Town. The Committee recommended sponsoring Winter Glow in the
amount of $2,500. This will be on the Board’s November 4th agenda.
ii.
DMB Business Participation Letter
Schlusler said last Tuesday she sent an invitation to downtown businesses to participate in Green
Friday and Winter Glow, to be held on December 5th and 6th. The bulk of the activities will be at the
Ann Street Plaza.
iii.
Quotations for Advertisement Insert
The Board discussed quotations received from The State News, City Pulse and Lansing State Journal
for an advertising insert for Green Friday and Winter Glow, including a free parking coupon for
Friday. Schlusler said staff’s recommendation was to have the insert printed by the Lansing State
Journal in the amount of $2,869.80. The Committee agreed with staff’s recommendation and also
recommended placing a quarter-page ad in the City Pulse, and spending up to $100 on Facebook
advertising. This will be on the Board’s November agenda for action.
iv.
Quotations for Purchase of Holiday Balloons/Helium
Schlusler said she received a lot of compliments on the balloons for Girls Day Out and suggested
balloons be used for Green Friday. Otto reviewed quotations from Bargain Balloons. The Committee
recommended choosing the candy swirl green mylar balloons and the purchase of helium from the
Student Book Store at a total cost no greater than $200.This will be on the Board’s November agenda.
6. FOX 47 Advertisement
i. 15-Second Proposed Holiday Advertisement Format
Schlusler reviewed a proposal from FOX 47 for 15-second ads. Because the Committee wanted to be
fair to all media who had submitted 12-month advertising proposals, they elected not to accept their
proposal. The Committee recommended that they get proposals next year for 15-second ads in
addition to 30-second ads.
7. Update Regarding Downtown East Lansing Gift Card Program
Schlusler said City Attorney Tom Yeadon reviewed the proposal from the gift card company and has
concerns. Yeadon and their legal department are reviewing the terms.
8. Grand Opening/Ribbon Cutting Ceremony for Threads
i. Draft Invitation
Schlusler said she is working with Threads to have a grand opening from 6 to 8 p.m. on November 6.
Schlusler said next week she will bring an updated Roster to the Board.
MEMORANDUM
DEVELOPMENT
410 Abbot Road
TO:
FROM:
DATE:
October 31, 2014
SUBJECT:
Green Friday Advertisement Insert-Lansing State Journal
The DMB Marketing Committee is recommending that the board approve the purchase of a
one-page (double sided) insert within the Lansing State Journal in the total amount of
$2,869.80. The insert would be placed in the December 3, 2014 edition of the Lansing
State Journal.
(517) 319-6930
Through this purchase, 28, 200 copies of the insert would be sent to subscribers throughout
the Greater Lansing region. In addition, 6,000 copies of the insert would be printed and
hand-delivered to businesses within the DMB district. The insert would include a list of all
participating businesses, as well as a free parking coupon to be used on Friday, December
5, 2014.
A copy of the quotations received for advertisements and the 2013 ad placed in the Lansing
State Journal is enclosed.
Funding for the purchase would be taken from the Marketing-Events (Green Friday) line
item of the FY 15 budget. To date, $3,000 is budgeted in the line item account.
.
Newspaper
# of Subscriptions
Newspaper Circulation Date
Price/thousand
Printing Cost for
20,000 copies
Estimated cost
6000 copies
TOTAL COST
The State News
16,500
12/3/2014
$81.00
$
1,065.00
$
1,083.00
N/A
$
2,148.00
City Pulse
20,000
11/26/14-12/3/14
$22.50
$
450.00
$
1,083.00
N/A
$
1,533.00
Lansing State Journal
28,200
12/3/2014
$89.00
$
2,510
N/A
$360.00
$
2,869.80
Visit DownTown
East Lansing
The City of East Lansing and
Downtown Management Board present
Parking coupon is valid at
the lots and ramps marked
on the map with
Downtown East Lansing is vibrant, diverse and
charming. Tree-lined streets and patio cafes
add to the energy of downtown East Lansing,
the home of Michigan State University.
Browse our downtown business directory
online at www.cityofeastlansing.com/
downtown and like us on Facebook!
Present this coupon to receive
FREE parking in downtown
East Lansing on Friday, Dec. 6.
!
o
o
t
,
y
a
d
r
& Satu
Friday, December 6Saturday, December 7, 2013
Come downtown for great shopping and
dining specials! Support your community
by shopping in downtown East Lansing.
A coupon for FREE parking (good Friday,
December 6) is available inside this ad.
Coupon valid between 11 a.m.-10 p.m. on
Friday, Dec. 6 in attended surface parking lots
and ramps. Excludes meters and automatic
machines. Originals ONLY, copies of this
coupon will not be accepted. Coupon limited
to one-time use. Dine, shop and be merry in
downtown East Lansing this holiday season!
EAST LANSING’S WINTER FESTIVAL
Presented by the East Lansing Parking Department • Code 600
for more information:
saturday, Dec. 7, 3-6 p.m.
ANN STREET PLAZA
Downtown east lansing
FREE WINTER ACTIVITIES
WWW.CITYOFEASTLANSING.COM/WINTERGLOW
Get that last-minute shopping done or just enjoy the
sights of the season. See you there!
Downtown East Lansing • Friday, December 6-Saturday, December 7
Campus Corner II
Douglas J. Salon East Lansing
La Bodega
501 E. Grand River Ave.
333 Albert Ave. Ste. 52
10% off MSU embroidered jackets and
fleece • 20% off MSU long-sleeve t-shirts
Double points for Aveda Pure Privilege
members (triple points and FREE
enrollment for new enrollees) • $50 off
GHD styling tools and FHI blow dryers •
FREE hot cocoa • Enter to win an Aveda
gift set! (no purchase necessary)
Select wool: $9 • Clearance items $3-$5 •
India scarves: $15 and buy one, get one
FREE • Jewelry clearance: $3 • 50% off all
hand-painted mirrors
SAPER GALLERIES
and Custom Framing
15% off tattoos & piercings • 20% off instock jewelry (10% off special orders)
Campus Street Sportswear
15% off all men’s and women’s jackets,
winter hats, gloves and scarves
Clever Clover
20% off everything!
Così
FREE beverage with the purchase of
an entree (not valid with any other
promotions or discounts)
Crunchy’s
254 W. Grand River Ave.
Burger Bash: 1/4 lb. cheeseburger: $2.79
Curious Book Shop
25% off our great selection of used
hardback and paperback books, vintage
magazines and movie posters
Douglas J. Aveda Institute
Double points for Aveda Pure Privilege
members (triple points and FREE
enrollment for new enrollees) • $50 off
GHD styling tools and FHI blow dryers
Goombas Pizza
311 W. Grand River Ave.
Buy any pizza or Pokee Stix at the
regular price and get a second of equal
or lesser value FREE • 10” pizza with one
topping: $3.89 • FREE Christmas cookies
all weekend while supplies last
Grove Gallery & Studios
325A Grove St.
Hand-crafted holiday ornaments •
Original art works from 25 guest artists
along with our own members’ works
Jeanologie
303 M.A.C. Ave.
Everything in the store is 50% off from
11 a.m.-12 p.m. both days • After 12
p.m., everything in the store is 40% off
(not valid with coupons or other offers)
Kirabo
10% off Women’s Bean Project Soup
Mixes & Fair Trade Organic Chocolate
Bars
Mackerel Sky Gallery of
Contemporary Craft
211 M.A.C. Ave.
The Record Lounge
!
o
o
t
,
y
a
d
r
u
& Sat
Spartan Corner
Underground Printing
111 Division St.
209 M.A.C. Ave.
Celebrating five years; the only all-vinyl
shop in the Lansing area • 10% off
purchases of $10 or more • FREE Record
Lounge t-shirt with purchase of $40 or
more
20% off blank sweatshirts and t-shirts
20% off retail
Splash of Color Tattoo &
Piercing Studio
Urban Outfitters
One FREE wooden bookmark (valued
at $8) with each book purchased • One
FREE roll of curling ribbon with each
purchase of two rolls of wrapping paper
View 1,500 original works of art by 150
artists from 15 countries
Mad Eagle
333 Albert Ave. Suite 102
301 M.A.C. Ave.
20% off everything!
Modern Skate & Surf
433 Albert Ave.
Silver & Beyond
Annual sale! 10% off wallets, purses,
traveling bags and travel accessories
(previous purchases do not apply)
515 E. Grand River Ave. Ste. F
Student Book Store
15% off Vera Bradley regular-priced
items
The Tanning Company
20% off your entire purchase when you
say the secret word “Sparty”
Woven Art
325B Grove St.
Yarn tasting while supplies last • Drop
in on Saturday from 1-4 p.m. (children
ages 7+ and adults) to make your own
fiber ornament
423 Albert Ave.
Purchase 10 visits in a Level I bed for
just $28 or 10 visits in a Level II bed or
stand up for $38
10% off all regularly-priced hats and
gloves • $100 off a complete snowboard
setup at regular price
Moosejaw Mountaineering
25% off Moosejaw-branded items • 15%
off regular-priced merchandise • 10%
off clearance items
Ned’s Bookstore
25% off all Jansport, Nike and clearance
Specials
are good
Friday and
Saturday
unless
otherwise
specified
Present this coupon to receive
FREE parking in downtown
East Lansing on Friday, Dec. 6.
Coupon valid between 11 a.m.-10 p.m. on
Friday, Dec. 6 in attended surface parking lots
and ramps. Excludes meters and automatic
machines. Originals ONLY, copies of this
coupon will not be accepted. Coupon limited
to one-time use. Dine, shop and be merry in
downtown East Lansing this holiday season!
Presented by the East Lansing Parking Department • Code 600
MEMORANDUM
DEVELOPMENT
410 Abbot Road
(517) 319-6930
TO:
FROM:
DATE:
October 30, 2014
SUBJECT:
Green Friday Advertisement Insert-City Pulse
The DMB Marketing Committee is recommending that the board approve the purchase of a
¼ page advertisement in the City Pulse Newspaper at a cost not to exceed $500.
Funding for the purchase would be taken from the Marketing-Events (Green Friday) line
item of the FY 15 budget. To date, $3,000 is budgeted in the line item account.
Through this purchase, the advertisement would be placed in the November 26, 2014 City
Pulse newspaper. It would be delivered to 20,000 subscriber locations.
A free parking coupon will be included within the insert.
.
MEMORANDUM
DEVELOPMENT
410 Abbot Road
(517) 319-6930
TO:
FROM:
DATE:
October 30, 2014
SUBJECT:
Green Friday Facebook Advertisement
The DMB Marketing Committee is recommending that the board approve the purchase of
Facebook advertisements in the total amount of $100 for the Green Friday event.
Funding for the purchase would be taken from the Unexpended Funds portion of the
budget. To date, $14,015.71 remains in the Unexpended funds account.
Through this purchase, a Facebook advertisement would be created and sent to the
“Newsfeed” of any subscriber of Facebook within 20 miles of the 48823 zip code.
.
MEMORANDUM
DEVELOPMENT
410 Abbot Road
(517) 319-6930
TO:
FROM:
Juliann Otto, Community Development Intern
DATE:
October 29, 2014
SUBJECT:
Purchase of Balloons and Helium for Green Friday
As a follow up to the Girls Day Out event, City Staff received recommendations from
downtown businesses to purchase balloons for the upcoming Green Friday event. These
balloons would be placed at each participating store Friday, December 5 and Saturday,
December 6, 2014.
Staff recommended that the Marketing Committee allocate a total of $200.00 for the
purchase of helium and balloons. Funding for the purchase of Balloons and Helium would
be taken from the Marketing-Events line item of the DMB budget account. To date, $3,000
is budgeted in the account.
On October 29, 2014 the Marketing Committee approved staff’s recommendation for the
purchase of helium and balloons for Green Friday.
Please let staff know if you have any additional questions regarding this information.
Attachment
Balloon Type(Mylar)
18" Holiday Peppermint 10 pack
18in. Happy Holidays - Candy Swirl Green Mylar
Balloon
. Happy Holidays Round Red & Green Latex
Balloons 50 Pack
URL
Cost
Quantity
Shipping
Total
http://www.balloonsfa
st.com/winter-holidayballoons-peppermint.html
$5.99
10
$8.95
$68.94
https://www.bargainb
alloons.com/20Review
.asp?returnto=http%3
A%2F%2Fwww%2Ebar
gainballoons%2Ecom%
2F10browse%2Easp%3
FCategory%3DChristm
$1.18
100
$8.92
$130.00
https://www.paypal.co
m/us/cgibin/webscr?cmd=_flo
w&SESSION=yecsYFt_v
lNfPUVE7-
$18.99
2
$11.95
$49.93
MEMORANDUM
TO:
FROM:
DATE:
October 30, 2014
SUBJECT: DMB Rental-Purchase of Porta Potties for MSU/Ohio State Game
DEVELOPMENT
410 Abbot Road
(517) 319-6930
The DMB Marketing Committee is recommending that the board approve the rental fee of
six porta-potties in the total amount of $525 to be placed throughout the downtown for the
MSU/Ohio State Football Game on November 8, 2014.
Marketing Committee members feel that the rental of the porta-potties was successful for
the MSU/U of M game. As such, they are recommending this expenditure for the last
“big” game in which more than 100,000 people are expected to frequent the downtown on
game-day.
Funding for the purchase would be taken from the Unexpended Funds portion of the
budget. To date, $14,015.71 remains in the Unexpended funds account.
The Downtown Management Board
cordially invites East Lansing Merchants
to the Official Ribbon Cutting Ceremony
in honor of
East Lansing Threads
On Thursday, November 6, 2014
at 225 E. Grand River Ave. at 6:00 p.m.
Please join us as we welcome our new merchant neighbor into
Downtown East Lansing! There’s no need to RSVP-just stop by for
a few moments to meet the Store Manager Cory Quinn and the
rest of the Threads staff.
Questions? Email [email protected]
EAST LANSING PARKING TASK FORCE
NAME
TITLE
PHONE
E-MAIL ADDRESS
Mike Wylie, Chair
Member at Large
MWylie@sbsmsu. Com
Eric Sudol
DDA Representative
517-337-4210,
ext. 118
517-337-4440
Laura Goddeeris
Resident
517-331-6479
[email protected]
David Krause
Business Owner
517-285-5441
[email protected]
Jeffrey Kusler
DMB Representative
517-402-3492
[email protected]
Douglas Stover
Downtown Resident
517-676-7212
[email protected]
Andrew Jason
Susan Woods
University Student
Commission
Councilmember
517- 285-8729
[email protected]
Kathleen Boyle
Councilmember
517-349-7744
[email protected]
Dan O’Connor
Parking Administrator
517-319-6341
[email protected]
Tom Fleury
Asst. Parking Admin.
517-319-6342
[email protected]
Tim Dempsey
Director of Planning,
Building & Development
517-319-6864
[email protected]
Amy Schlusler
Community
Development Specialist
II
517-319-6931
[email protected]
Heather Pope
Community
Development Analyst
517-319-6877
[email protected]
Mary Haskell
Finance Director
517-319-6917
[email protected]
Jill Feldpausch
Assistant
Director/Treasurer
517-369-6875
[email protected]
Eldon Evans
Parking & Code
Enforcement Supervisor
517-319-6876
[email protected]
Sarah Kissane
54-B District Court
517-351-7000
[email protected]
[email protected]
[email protected]
City Staff:
Updated 10/23/14
consumerlab
YOUNG
PROFESSIONALS
AT WORK
The working lives and expectations of the
emerging professional generation in the US
An Ericsson Consumer Insight Summary Report
April 2013
contents
METHODOLOGY
THE LEADERS OF THE FUTURE 3
WHO ARE THE MILLENNIALS? 4
PERSONAL LIFE AT WORK 5
BRING YOUR OWN DEVICE 6
MANY PAY FOR WORK USE
7
NATURAL SKILLS FOR COMMUNICATION
8
THE POWER OF PERSONAL NETWORKS 9
POINTS OF TENSION 10
WHAT MAKES AN IDEAL COMPANY? 11
For the purpose of this report Ericsson
ConsumerLab has conducted qualitative
interviews with 64 22-29 year olds across
San Francisco and Silicon Valley. Eight
individual interviews were conducted with
people in management positions responsible
for younger employees, and four interviews
with experts on the millennial generation.
Further to this, Ericsson ConsumerLab
has carried out an online study of 1,945
respondents between the ages of 22-65.
This sample represents online US knowledge
workers. Of this group, 479 are classed as
Super Millennials, as referred to in this report.
Ericsson consumerlab
the voice of the consumer
Ericsson ConsumerLab has more than 15 years’ experience of
studying people’s behaviors and values, including the way they act
and think about ICT products and services. Ericsson ConsumerLab
provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through
a global consumer research program based on interviews
with 100,000 individuals each year, in more than 40 countries
and 15 megacities – statistically representing the views
of 1.1 billion people.
2 ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
Both quantitative and qualitative methods are used, and
hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson
ConsumerLab has analysts in all regions where Ericsson
is present, which gives a thorough global understanding
of the ICT market and business models.
All ConsumerLab reports can be found at:
www.ericsson.com/consumerlab
THE LEADERS
OF THE FUTURE
In this report Ericsson
ConsumerLab looks at the latest
generation to enter the workforce
– the Millennials. In particular, we
focus on those aged 22-29 who
are currently in employment.
This generation will have a
profound impact on working life
in the future, as well as bringing
new skills into the workplace.
We examine their attitudes and
behavior, and in particular their
affiliation with communication
and technology.
In the US, approximately
60 percent of the millennial
generation are in work. Of this
60 percent, this report will focus
on those with a college education
who are ambitious, forward-looking
and see themselves taking on
leadership positions in the future.
Those who come under this
category are classed as Super
Millennials, and it is these
people who it is believed will
have the greatest impact on
future working life.
Throughout this report, all figures
and references to Millennials refer
to this smaller category.
Key findings
>
Private communications
Millennials’ continual
communicative behavior
means they bring a good
deal of their personal lives
into work. However, they do
not necessarily allow work
to enter their private life.
>
Changing policies
It is now getting more
common for Millennials to
bring their personal devices
into work. As a result, they
will expect policies and
cultures regarding use of
personal devices to be a lot
more open in the future.
>Private phones for work
Almost half of Millennials
use a private phone for
work which they pay for
themselves. This means
that they also pay for
work-related use.
>
New expectations
Millennials work
differently from previous
generations, placing
different expectations
on communication tools
and work life in general.
To keep them engaged
and motivated, employers
will need to address any
subsequent points of
tension in the workplace.
>
Untapped potential
Companies today are not
taking full advantage of the
special skills Millennials
possess, especially when
it comes to technology
and their natural talent
for collaboration – both
key competencies for a
successful company.
>
Work/life balance
Keeping a balance between
work and leisure time is very
important to the millennial
generation. Industries and
businesses must come up
with solutions to help them
achieve this.
super
millennials
will have the greatest impact on future working life
ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 3
WHO ARE THE
Millennials?
88 MILLION
MILLENNIALS LIVE IN THE US
The millennial generation is a large one, comprising
some 88 million individuals in the US alone. This number
is far greater than that of the previous generation –
Generation X – which is generally estimated to be
around 55 million. The number of Millennials in the
workplace will soon outnumber other generations.
The way in which Millennials were raised has had a
profound impact on their world view. Parents of the
boomer generation had a tendency to hover attentively
around their children, directing and supervising a broad
range of activities. As a result, the millennial generation
Millennials want to know
the big picture. They also
feel that they should have
a friendship with their
supervisor. They are very
egalitarian in their world
view because they grew
up with their parents
being their best friends.”
Expert in the millennial generation
Karen Myers
grew up feeling cherished and unique. This has
implications and challenges for the workplace.
Throughout their childhoods, Millennials were
encouraged to have close relationships with their
parents, teachers and coaches. This has carried over
into the workplace. Millennials want close relationships
with their supervisors, and expect frequent feedback.
They dislike ambiguity and expect transparency and
fairness in all their dealings with work organizations.
Unlike their boomer parents, Millennials are
not workaholics. They believe in a clearly defined
work/life balance, and they expect companies to
have policies in place to help them achieve this. Though
goal-oriented, Millennials are not as long-sighted as
their predecessors. They are less willing to pay dues,
and unlikely to pursue the delayed gratification of a
gradual promotion track.
One of the most notable differences between
Millennials and other generations is their relationship
with technology. Due to the rapid changes in technology
over the last 25 years, Millennials have become highly
adaptable and naturally fast-paced. In their eyes change
is a constant, which can lead to impatience when
working in organizations using outdated technology.
Newer technologies have enabled fast-paced
communication to become second nature to
Millennials. They are particularly adept at working
in teams, having been frequently encouraged
to do so throughout their school years.
PERSONAL
LIFE AT WORK
the majority of
MILLENNIALS carry
out personal tasks
during work hours
In their personal lives, Millennials are in continual
correspondence with friends and family. This has an
impact on how they behave at work. The majority
of Millennials say they carry out personal tasks during
work hours. Though keen to perform well at work, it
is virtually impossible for them to leave their personal
lives behind, as they typically check Facebook, conduct
IM chats and send and receive texts on their devices
throughout the day. This is seen as a right rather
than a benefit.
However, it does not work both ways. Millennials
are less willing to let work disrupt their private lives
– especially at the weekend. This reluctance is partly
due to how they view life in general. They view work
as just one aspect of life, and place more value on the
sanctity of free time compared to previous generations.
BRING YOUR OWN DEVICE
Figure 1: Personal devices regularly brought to work
Figure 2: Work devices regularly taken home
23%
Laptop
25%
Tablet
68%
Tablet
47%
Regular mobile
55%
Laptop
44%
Regular mobile
88%
Smartphone
Smartphone
95%
Source: Ericsson ConsumerLab, Young Professionals at Work 2013
Study base: Personally own respective devices
Study base: Have respective devices provided by employer
Millennials rely on their connected devices for
both work and personal use.
Half of Millennials regularly bring a laptop,
tablet or regular mobile phone home from the
workplace. This is usually for a combination of
work and personal tasks, or for work tasks only.
Those who leave their devices at work do so to
avoid carrying them back and forth, and to keep
their work and personal lives separate.
Smartphones provided by an employer are more
regularly taken home from work than any other work
device. They are also the most common personal
device to be brought into work. People tend to have
a more emotional attachment to their smartphones,
as their personal apps and social networks help
them to maintain a connection with the outside
world. This makes them difficult to be without.
As a result of this crossover, company policies
are changing. Most companies still pursue policies
regarding which services/apps their employees are
allowed to install on their work devices.
As many as 25 percent of Millennials regularly
bring their personal laptop or tablet into the workplace.
These are mostly used for a combination of personal
and work-related tasks. 37 percent of those who bring
personal devices into work use them only for personal
reasons; the main reason for this is to avoid employers
interfering with their private life. On a work device,
the chance of this happening is greater.
However, the Millennial habit of bringing personal
communication to work has forced companies to make
other policies more open, allowing personally owned
devices to be connected to the work network and
giving them access to work communication services.
80%
Figure 3: Services used at work on personal devices
70%
60%
50%
28%
30%
27%
40%
27%
30%
20%
41%
41%
10%
35%
22%
13%
20%
19%
23%
17%
10%
27%
0%
10%
20%
33%
16%
30%
40%
20%
14%
25%
16%
16%
13%
11%
For personal use
11%
11%
6%
8%
For work
Continuously
Continuously
Once or twice a day
Once or twice a day
50%
Study base: Mobile phone users
60%
70%
Vi
ca deo
lls
Yo
uT
ub
e
S
on ho
lin p
e
ne S
tw oc
or ial
ks
C
ha
t/I
M
Vo
ca ice
lls
In
te
rn
et
Te
xt
/S
M
S
Em
ai
l
80%
MANY PAY
FOR WORK USE
45%
pay for
work use
Figure 4: How many mobile phones do you use?
4%
11%
There is a pattern to the way in which most Millennials
use their mobile phones. While the majority use a single
phone for both private and work-related tasks,
30 percent only use their phone for personal reasons.
55%
30%
As we’ve seen, many use their private phones for work.
45 percent pay for this themselves, covering the cost
of both work and personal communication. 23 percent
have their mobile phone subscriptions either fully or
partly paid for by their employer. In this case it is more
likely to be a smartphone than a regular phone.
However, having part or all of the subscription paid for
by the employer is not always considered a good thing.
When those who pay their own subscriptions were
asked if they would like to have their mobile phone
provided and paid for by their employer, 50 percent
said no. The main reason for this comes back to
keeping work life and personal life separate.
One
– Both
work
personal
One
– Both
for for
work
andand
personal
use use
One
– Personal
One
– Personal
useuse
onlyonly
Two
– One
work,
for personal
Two
– One
for for
work,
oneone
for personal
use use
Two
– For
both
Two
– For
both
Study base: Mobile phone users
NATURAL SKILLS
FOR communication
I remember how
people respond to
different communication.
I take mental notes,
I just remember.”
Millennial
Responsiveness is a hallmark of the millennial
generation. They seem to have a natural understanding
of each method of communication, carrying a mental
profile of each one’s strengths and weaknesses and
which situations they are best suited for.
Millennials use a wide range of communication
tools. In order to be useful, these tools must
meet several conditions. They should:
>Be asynchronous, allowing the recipient time to
respond to a message in their own time, as well as
offering the potential for immediate feedback
>Be multi-modal, allowing multiple connections at the
same time, either as a group or with simultaneous
individual conversations
>Be casual, allowing participants to connect naturally
without impositions on how a conversation should
be conducted
>Be rich, with the ability to convey
a complete range of human emotion
> Enable attachments and links
>Be mobile, operating from multiple platforms
wherever the user happens to be
>Provide an electronic record of what
was said and agreed to
Ideally, it should be possible to carry out
multiple tasks simultaneously and not demand
all of the user’s attention at once. Millennials favor
modes that allow them to multitask, deliberately
avoiding those that don’t. Multitasking comes
naturally to this generation – they grew up with it.
For Millennials, technology is a sixth sense. It’s a way of
knowing the world. There is no real cognitive processing like
there is for other generations who learn it later in life.”
Andrea Hershatter
the power of
personal networks
Figure 5: How often do you use your personal social network for work related issues?
50
40
30
20
10
0
Several times a week
Weekly
Super Millennial (22-29)
Monthly
Generation X (30-46)
Reaching out to friends and contacts comes naturally
to Millennials, not only personally but professionally.
They use the power of their personal networks to solve
work-related issues, where previous generations would
have confined these questions to their colleagues.
Personal networks can be used to address a variety
of tasks, but are most often used for small, tactical
jobs. In this way the company benefits too.
While internet searches still dominate across the
board when it comes to information gathering, the
second choice is usually to ask someone face-to-face.
Never
Source: Ericsson ConsumerLab,
Young Professionals at Work 2013
Study base: All
Boomers (47-65)
20%
use A personal
network to get
help for workrelated issues
every day
Physical sources such as books, magazines, journals
and newspaper articles are still used frequently, even
among the digital generation. But when it comes to
more recent online sources such as blogs and Twitter,
younger generations are the predominant users.
Figure 6: Most common sources of information gathering for work
100
80
60
40
20
0
Internet
search
Ask
someone
f-t-f
Super Millennial (22-29)
Personal
network
(online)
Physical
reports
Online
books
Generation X (30-46)
Books
Magazines
Boomers (47-65)
Blogs
YouTube
Twitter
Source: Ericsson ConsumerLab,
Young Professionals at Work 2013
Study base: All
Points of tension
A WORK/LIFE
BALANCE IS
AN IMPORTANT
FACTOR FOR
Millennials
When entering work for the first time, most points of
tension stem from the differences people experience
between what life is like at work, and what it was like
growing up.
future is uncertain. This reality has been difficult
for them as it challenges their natural optimism
and self-confidence, characteristics acquired
from their upbringing by doting boomer parents.
At a time when jobs are relatively scarce, Millennials are
entering the workforce in huge numbers. For many, the
As previously discussed, a key factor for many
Millennials is their company’s respect for a work/life
balance. This is one of the most important components
for job satisfaction. Maintaining relationships with
friends and family is considered very high priority.
Millennials are happiest when they have flexible
working hours (with no overtime), liberal policies
towards personal communications, the option to
telecommute on certain days and the ability to
block work communications at the weekend.
They are very,
very comfortable with
change. They have a
global awareness, they
are very resilient, they
are technologically very
savvy, creative and
collaborative.”
Maureen Buehler
The sense of equality that Millennials learned from
their friendships with parents and teachers growing
up translates directly to the workplace. Millennials
expect everyone to be equal, and for there to be
transparency, fairness – and no hierarchy.
Finally, Millennials are impatient. As part of the Facebook
generation, they want instant gratification. This gives
them a low tolerance for modes of communication
that are slow or do not provide immediate feedback.
What makes an
ideal company?
transparency,
clear directions
and constant
feedback
Millennials are excellent natural collaborators, and perform
well working closely in teams enabled by technology.
As proficient multitaskers, they favor modes of
communication that allow them to do many things at once
– and become impatient with companies that fail to invest
in up-to-date collaborative technology. Growing up with
change as a constant has made them naturally innovative
and more forward-looking than previous generations.
In the eyes of a Millennial, an ideal company
should allow them to sustain their personal lives at
work. It should also offer them the opportunity to work
in teams, preferably with others of their own age. There
should be transparency, clear directions and constant
feedback from managers and supervisors, with whom
Millennials expect to have a close relationship. In order
to perform optimally, having the latest technology is
a must, especially when it comes to communication.
While the ideal company by this description is rare,
it is likely that more will emerge in the future. As
Millennials themselves get into power and start taking
on management positions, working life as we know
it looks set to change, becoming more networked,
social and collaborative – with a greater emphasis
on uninterrupted leisure time.
When Millennials become
managers, I think there
will be zero tolerance
for inefficient systems in
technology. They already
don’t understand the
legacy systems.”
Andrea Hershatter
NETWORKED, SOCIAL
AND COLLABORATIVE
Ericsson is the world’s leading provider of communications
technology and services. We are enabling the Networked Society
with efficient real-time solutions that allow us all to study, work and
live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators
and other industries. Today more than 40 percent of the world’s
mobile traffic goes through Ericsson networks and we support
customers’ networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000
people. Founded in 1876, Ericsson is headquartered in Stockholm,
Sweden. In 2011 the company had revenues of SEK 226.9 billion
(USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm
and NASDAQ, New York stock exchanges.
The content of this document is subject to revision without
notice due to continued progress in methodology, design and
manufacturing. Ericsson shall have no liability for any error or
damage of any kind resulting from the use of this document.
Ericsson
SE-126 25 Stockholm, Sweden
Telephone +46 10 719 00 00
Fax +46 8 18 40 85
www.ericsson.com
EAB-13:011073
© Ericsson AB 2013
2014 Downtown Management Board Roster
Name/Address
Telephone
DDA Liaison:
220 M.A.C. Ave., No. 218
C:
337-7527
[email protected]
12/31/14
3049 Biber Street, Apt. 10
C:
402-3492
[email protected]
12/31/14
Nevin Brittain
Health Numeric
325 E. Grand River, Ste. 319
W:
517-703-4610
[email protected]
12/31/17
Luke Allen Hackney
207 E. Grand River Apt. 3
C:
616-218-0261
[email protected]
12/31/17
Dana Kenney
1837 Beal Avenue
Lansing, MI 48910
C:
517-281-3599
[email protected]
12/31/17
Heather Lee Frarey
The Record Lounge
111 Division Street
W:
862-1976
[email protected]
12/31/14
Michael Krueger
Crunchy’s
254 W. Grand River
C:
410-8954
[email protected]
12/31/14
Ray Walsh
Curious Books
307 E. Grand River
W:
F:
12/31/17
Council Liaison:
Mayor Pro Tem Diane Goddeeris
C:
F:
332-0112
332-1915
[email protected]
719-8966
332-3119
- over –
2014-10 DMB Roster
Updated: 10/29/14
Term Expiration
City Staff:
Department of Planning, Building
and Development
410 Abbot Road
W:
F:
319-6930
337-1607
Amy Schlusler
Terri Soliday
Juliann Otto
W:
W:
W:
319-8931
319-6907
319-6910
[email protected]
[email protected]
[email protected]
2014 DMB Committee Membership
Marketing
Business Relations
Joyce Banish
Brandon Bussa
Douglas Jester
Vivian Keeney
Michael Krueger
Jeffrey Kusler
Ray Walsh
Heather Lee Frarey
Connie Harper
Staff:
Amy Schlusler
Juliann Otto
Staff:
Amy Schlusler
Juliann Otto
AFFILIATED COMMITTEES
Parking Task Force
Parking Task Force City Staff, cont.
Mike Wylie, Chair, Member at Large
Eric Sudol, DDA Representative
Mike Krueger, DMB Representative
Jeffrey Kusler, DMB Representative
Andrew Jason, University Student Commission
Laura Goddeeris, Resident
David Krause, Business Owner
Douglas Stover, Downtown Resident
Kathleen Boyle, Councilmember
Susan Woods, Councilmember
Jill Feldpausch, Asst. Director/Treasurer
Mary Haskell, Finance Director
Eldon Evans, Parking & Code
Enforcement
Sarah Cheesebro, 54-B District Court
City Staff:
Dan O’Connor, Parking Administrator
Tom Fleury, Assistant Parking Administrator
Tim Dempsey, Director of Planning, Building
and Development
Heather Pope, Community Development
Analyst
Amy Schlusler, Planning and Community
Development Specialist II
2014-10 DMB Roster
Updated: 10/29/14
Maintenance Committee
Ray Walsh, DMB
William Mansfield, DDA
Staff:
Tim Dempsey
Cathy DeShambo
Eldon Evans
Amy Schlusler
Revised: 10/30/14
DMB Board Meetings
Meeting Day: First Tuesday (except for July and September)
January 7 (meeting canceled)
February 4
March 4
April 1
May 6
June 3
July 8
August 5 (no quorum)
September 9
October 7
November 4
December 2
January 15
February 19 (meeting canceled)
March 19
April 16 (meeting canceled)
May 21
June 18
July 16
August 20 (meeting canceled)
September 17
October 29 (meeting changed to 4th Wed.)
November 19
December 17
January 16
February 20
March 20
May 22
June 19
July 17 (meeting canceled)
August 21
September 18
October 16 (meeting canceled)
November 20
December 18
Revised: 10/30/14
DMB Board Meetings
Meeting Day: First Tuesday (except for July and September)
January 7 (meeting canceled)
February 4
March 4
April 1
May 6
June 3
July 8
August 5 (no quorum)
September 9
October 7
November 4
December 2
January 15
February 19 (meeting canceled)
March 19
May 21
June 18
July 16
August 20 (meeting canceled)
September 17
October 29 (meeting changed to 4th Wed.)
November 19
December 17
January 16
February 20
March 20
May 22
June 19
July 17 (meeting canceled)
August 21
September 18
October 16 (meeting canceled)
November 20
December 18
Board Member Attendance
2013-14
TERM
EXPIRES
Mar
5
Apr
9
May
7
June
4
2013
July
August
Cancelled
6
Sept.
10
Oct.
1
Nov
5
Dec
3
2014
Jan
Feb
Cancelled
4
TOTAL
ABSENT
Douglas Jester
2014
0
Vacancy
2017
Jeffrey Kusler
2014
0
Siham Baladi
2017
0
Nicholas Chilenko
2017
Vacancy
2014
Vacancy
2014
Ray Walsh
2017
V
Ab
V
V
Ab
2
V
V
0
V
V
0
0
Diane Goddeeris
V
0
Number Present
6
9
8
7
8
8
6
7
6
4
Number Absent
3
0
1
2
1
1
3
1
2
1
V
Ab
Ab*
0

downtown management board agenda

Transcription

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