downtown management board agenda

DOWNTOWN MANAGEMENT BOARD
Quality Services for a Quality Community
MEMBERS
Luke Allen Hackney, Chair
Jeffrey Kusler, Vice Chair
Ray Walsh, Treasurer
James Croom
Jen Flood
Michael Krueger
Mayor Mark Meadows
Thomas Muth
Chanelle Riley
Staff Liaison
Amy Schlusler
(517) 319-6931
Eric Fox
(517) 319-6923
City of East Lansing
DEPARTMENT OF
PLANNING, BUILDING
AND DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
AGENDA
October 4, 2016 – 2:00 p.m.
Court/City Council Conference Room
101 Linden Street, First Floor
1)
Welcome and Roll Call
2)
Public Comment
3)
Approval of Minutes
A) September 13, 2016 (attachment)
4)
Approval of Agenda
5)
Financial Reports
A) August 2016 Financial Report (attachment)
6)
New Business
A) International Scavenger Hunt with DMB/OISS (attachment)
B) Merchandising Seminar with Michele Reeves & Business Visits
(attachment)
C) New DMB Logo (handout)
7)
Old Business
A) Paint the Aves (attachment)
B) Great Pumpkin Walk (attachment)
8)
Committee Reports
A) Marketing/Business Relations Committee
i. Synopsis of September 21, 2016 meeting (attachment)
ii. Green Friday/Winter Glow Ice Sculpture Walk (attachment)
iii. Approval of Homecoming Balloons
iv. EL Going Green Project Sponsorship
B) Downtown Maintenance Committee
C) Parking Update
9)
DDA Liaison Report
City of East Lansing Downtown Management Board Agenda – (10/04/2016) – Page 1 of 2
10)
Staff Reports
A) Co-Op Funds Letter to Downtown Merchants (attachment)
B) Holiday Decorations/Lighting Update
11)
Written Communications
A) Thank you letter to MSUFCU for sponsorship of Paint the Aves (attachment)
12)
Adjourn
Next Meeting Date: November 1, 2016
City of East Lansing Downtown Management Board Agenda – (10/04/2016) – Page 2 of 2
DOWNTOWN MANAGEMENT BOARD
Quality Services for a Quality Community
MEMBERS
Luke Allen Hackney, Chair
Jeffrey Kusler, Vice Chair
Ray Walsh, Treasurer
James Croom
Jen Flood
Michael Krueger
Mayor Mark Meadows
Thomas Muth
Chanelle Riley
Staff Liaison
Amy Schlusler
(517) 319-6931
Eric Fox
(517) 319-6923
City of East Lansing
DEPARTMENT OF
PLANNING, BUILDING
AND DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
MEETING MINUTES
September 13, 2016 - 2:00 p.m.
Court/City Council Conference Room
101 Linden Street, First Floor
Present:
Luke Allen Hackney, Ray Walsh, Michael Krueger, Jen Flood,
James Croom, Mayor Mark Meadows, Thomas Muth
Absent:
Jeffrey Kusler, Chanelle Riley
Staff Members Present:
Amy Schlusler, Terri Soliday
1)
Welcome and Roll Call
Chair Hackney opened the meeting at 2:03 p.m. At the taking of the roll, Riley and Kusler
were absent.
Hackney welcomed new board member Thomas Muth, and introductions were made.
A) Proclamation – Douglas Jester
As Douglas Jester was not at the meeting, Hackney said they would give him the
proclamation when he arrives.
2)
Public Comment – None.
3)
Approval of Minutes
A) August 2, 2016
Croom moved to approve the minutes of the August 2, 2016 regular board meeting as
written; Walsh seconded the motion. Vote: All yeas, motion carried unanimously.
4)
Approval of Agenda
Mayor Meadows moved to approve the Agenda as written; Walsh seconded the motion.
Vote: All yeas, motion carried unanimously.
City of East Lansing Downtown Management Board Minutes – (9/13/2016) – Page 1 of 4
5)
Financial Reports
A) July 2016 Financial Report
Schlusler reviewed the July Financial Report and said the balance was closer to $18,000 - $19,000. She
reported all the sponsorship money and expenses for the Downtown Dance Event will filter through the
DMB accounts.
B) FY DMB Co-Op Program Recommendation
Schlusler said at the last Marketing Committee meeting they discussed the Fiscal Year 17 budget and
long-term marketing strategies. Last February they held Strategic Priorities sessions, and one of the key
goals was promoting East Lansing as a whole instead of individual businesses. The committee
recommended at this time to not offer co-op dollars to downtown businesses, as only 30 to 40 businesses
out of approximately 180 are able to take advantage of the funds. The board concurred with their
recommendation.
6)
New Business
A) EL Goes Green Crowdfunding Campaign
Schlusler said about a week ago the City announced a new crowdfunding campaign to raise $30,000 by
October 14 for recycling containers and bicycle parking along M.A.C. and in Ann Street Plaza. She said
if $30,000 is raised, $30,000 will be matched by the MEDC. The board recommended that this be
discussed at the next Marketing Committee meeting.
B) 2016 Paint the Aves
Schlusler said the Downtown Marketing Committee recommended that the board provide a sponsorship
of $750 towards this event. She noted she received a $750 sponsorship from MSUFCU. Hackney moved
to allocate $750 towards event; Krueger seconded the motion. Vote: All yeas. Motion carried
unanimously.
7)
Old Business
A) Downtown Holiday Decorations & Lighting Purchase
Schlusler said historically the DMB purchased fresh holiday greenery each year, but the costs to do this
have gone up significantly, so they looked into purchasing faux greenery and having pocket lighting in
the 500 block (Artist Alleys) and in the William B. Sharp Park. Staff triple checked the expenses, and it
will cost an additional $2,047.54 from the original estimate of $8,400. The DDA contributed $4,200
toward the holiday lighting during their last board meeting, assuming that was a 50% contribution in
cost. Meadows moved to approve a total allocation of $6,250 for the purchase of faux holiday greens
and to enter into a contract with Shine Lighting to install lights throughout the downtown. Vote: All
yeas. Motion carried unanimously.
Mayor Meadows said with the new developments coming in, a Parking Requirements Committee was
just formed to look at parking needs in the downtown, and the committee will need two members from
the DMB. He said the first meeting will be in October. Meadows moved that Hackney and Krueger
serve on the Parking Requirements Committee; Croom seconded the motion. Vote: All yeas. Motion
carried unanimously.
City of East Lansing Downtown Management Board Minutes – (9/13/2016) – Page 2 of 4
Krueger left at 2:31 p.m.
B) Follow-Up to Downtown Welcome Dance
Schlusler said the dance held last Saturday in Ann Street Plaza to welcome the students was a success,
and a couple hundred people attended. She noted it was entirely fundraised, and the DDA and DMB
each contributed. It cost approximately $4,500, and there is the potential to tag it onto the Summer
Concert series next year. Hackney said this will be discussed at a Marketing Committee meeting, and
Councilmember Susan Woods and Heather Surface will be invited.
C) Follow-Up to 2016 Sidewalk Sales & Social Media Campaign
Schlusler said 32 businesses participated, roughly triple from last year. They gave parking vouchers for
the first 30 businesses who registered, advertised on the City Pulse and Downtown East Lansing
webpages, and two promotional banners were installed at Michigan and Harrison. Schlusler said staff
could send a survey to businesses to see how it went.
8)
Committee Reports
A) Joint meeting of Marketing/Business Relations Committee
i. Synopsis of August 17, 2016 meeting
Schlusler said they continue to work with Media Advantage, the social media company, and expect to
receive a draft of a new logo from them soon.
ii.
Rental of Porta Potties for Football Games
Schlusler said the recommendation from the Marketing & Business Relations Committee was to allocate
$1,130 for porta-potties for the U of M and Ohio State games, as 90% of business replying to a survey
said they had problems with public urination on their properties on game days. Hackney moved to
approve an expenditure of $1,130 for the Ohio State and U of M games on October 13 and October 29
respectively; Muth seconded the motion. Vote: All yeas. Motion carried unanimously.
iii.
GLCVB Co-Op Advertisement
Schlusler distributed a rough draft of the GLCVB ad. She said six businesses are participating, and they
may have seven. Next year they will re-evaluate putting an ad in the GLCVB Visitors Guide.
B) Downtown Maintenance Committee
They have not met; they will be setting up a meeting for a walk-through.
D) Parking Update
No updates.
City of East Lansing Downtown Management Board Minutes – (9/13/2016) – Page 3 of 4
9)
DDA Liaison Report
Croom said this month the board heard that the developer for the former Park District property will be
redoing their site plan. He said after the revised site plan is submitted, it will be reviewed at a DDA
meeting. He reported the DDA sent a letter to include the Evergreen properties in any site plan. He
added that the DDA does not have a signed Development Agreement yet. He said the DDA also
recommended that Council extend that December 31st demolition date so that the $10,000 MBT credit
can be used. He indicated Council is considering ordinances on composition of buildings with regard to
seniors and condominiums. The DDA voted to contribute to holiday decorations and lighting.
Walsh asked about the banner dangler program. Schlusler said we will actually own our decorations and
Shine Lighting will put them up. The suggestion was made to approach the Board of Water and Light
about contributing to holiday lighting.
10)
Staff Reports
A) September 13 City Council Presentations
i. National Welcome Week Proclamation
ii. El Azteco 40th Anniversary Proclamation
Schlusler invited people to attend City Council presentations this evening for National Welcome Week
and El Azteco’s 40th anniversary. She said the DMB Welcome Week activities will be on October 7; the
City is partnering with OISS on October 7 to do downtown tours and a scavenger hunt. Eric Fox is
working with OISS.
B) 2016 Great Pumpkin Walk
Schlusler reported the Great Pumpkin Walk is on October 27. Safe Halloween is also on that day, the
Broad will be having some activities, and the Wild Goose Inn is doing Land of Oz again.
11)
Written Communications
A) Resignation letter from Douglas Jester
Walsh moved to adopt the proclamation honoring Douglas Jester for his years of service on the DMB;
Muth seconded the motion. Vote: All yeas. Motion carried unanimously.
12)
Adjourn
There being no further business, Hackney moved to adjourn the meeting at 3:07 p.m.; Muth seconded
the motion. Vote: All yeas. Motion carried unanimously.
City of East Lansing Downtown Management Board Minutes – (9/13/2016) – Page 4 of 4
DMB FINANCIAL REPORT - August 2016
FY2016 YEAR
END
DMB ACCOUNT
Revenues:
Assessment - Real Property
Charges for Services
Sponsorships
Misc. Advertising Revenues
Contributions and Donations
Interest Revenues
Reappropriated Fund Balance
Total Revenue
Expenditures:
Direct Work Order Salaries
Direct Work Order Benefits
Salaries/Benefits
Office Supplies
Contract Services
Contract Services/Marketing
Dues and Memberships
Equipment Charge/Copier
Girls Day Out
Miscellaneous
Computer Rental
Other Internal Charges
Total Expenditures
Difference
Fund Balance
MONTHLY
ACTIVITY
ACTUAL
YEAR TO
DATE
Pending
$736.88
$500.00
$7,200.00
$0.00
$0.00
$192.93
$1,000.00
$9,629.81
$43,314.76
$2,544.00
$2,250.00
$5,580.00
$1,639.42
$143.02
$0.00
$55,471.20
$43,315.00
$2,000.00
$1,000.00
$2,800.00
$0.00
$200.00
$1,000.00
$50,315.00
$0.00
$750.00
$2,000.00
$0.00
$0.00
$0.00
$0.00
$2,750.00
$42,578.12
$750.00
$2,000.00
$0.00
$0.00
$7.07
$0.00
$45,335.19
$9,000.00
$3,000.00
$1,451.63
$0.00
$3,892.18
$41,693.18
$11,090.00
$3,000.00
$0.00
$0.00
$1,500.00
$27,095.00
$750.00
$250.00
$0.00
$0.00
$3,200.00
$3,685.00
$1,500.00
$500.00
$0.00
$0.00
$3,200.00
$6,185.00
$9,590.00
$2,500.00
$0.00
$0.00
$7,380.00
$16,100.00
$250.00
$0.00
$0.00
$73.47
$1,500.00
$835.00
$61,695.46
$250.00
$50.00
$500.00
$2,400.00
$1,430.00
$3,000.00
$50,315.00
$0.00
$0.00
$0.00
$0.00
$119.17
$0.00
$8,004.17
$250.00
$0.00
$0.00
$0.00
$238.34
$0.00
$11,873.34
$0.00
$0.00
$0.00
$0.00
$1,191.66
$0.00
$36,761.66
($5,254.17)
$33,461.85
($6,224.26)
$0.00
$7,488.53
July
Fund Balance at Start of Fiscal Year
Year to Date
LESS 10% Total Revenue - Restricted Funds
Subtotal
Pending Expenses
Anticipated Revenue
BALANCE AVAILABLE - Unrestricted Funds
FY2017
BUDGET
August
$13,712.79
$38,716.02
$4,258.52
$48,170.29
$33,085.83
$10,129.81
$25,214.27
Fund Balance at Start of Fiscal Year
Year to Date
LESS 10% Total Revenue - Restricted Funds
Subtotal
Pending Expenses
Anticipated Revenue
BALANCE AVAILABLE - Unrestricted Funds
$13,712.79
$33,461.85
$4,533.52
$42,641.12
$36,761.66
$9,629.81
$15,509.27
Budget
$2,000.00
$2,500.00
$2,000.00
$500.00
$500.00
$500.00
$250.00
$250.00
$500.00
$250.00
$750.00
$10,000.00
Monthly
Activity
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Actual Year
To Date
$0.00
$0.00
$2,000.00
$0.00
$0.00
$0.00
$0.00
$0.00
$500.00
$0.00
$0.00
$2,500.00
Pending
$2,000.00
$2,500.00
$0.00
$500.00
$500.00
$500.00
$250.00
$250.00
$0.00
$250.00
$750.00
$7,500.00
Co-Op Advertising
Co-Op Advertising
Budget
$5,145.00
Monthly
Activity
$0.00
Actual Year
To Date
$0.00
Pending
$0.00
Marketing Miscellaneous
Annual Advertising (i.e. TV, social media, text, etc.)
Budget
$9,950.00
Monthly
Activity
$0.00
Actual Year
To Date
$0.00
Pending
$7,500.00
Contract Services/Marketing Budget
Direct Advertising Events
Green Friday
Winter Glow Premiere Sponsor
Summer Concert Series Premiere Sponsor
Ice Skating Rink
Art Festival
Jazz Festival
Folk Festival
LAUNCHED
Open Mic Night
Taste of East Lansing
Paint the Aves
Direct Advertising/Events Subtotal:
Promotional Advertising (i.e. Be A Tourist/Chili)
Marketing Miscellaneous Subtotal:
Total Contract Services/Marketing Budget
Contract Services
See reverse side for breadown
$2,000.00
$11,950.00
$3,685.00
$3,685.00
$3,685.00
$3,685.00
$1,100.00
$8,600.00
$27,095.00
$3,685.00
$6,185.00
$16,100.00
Monthly
Activity
$3,200.00
$3,200.00
Actual Year
To Date
$3,200.00
$3,200.00
Budget
$3,000.00
$3,000.00
Pending
$7,380.00
$7,380.00
Downtown Management Board
August 2016 Expenditure Detail
REVENUES:
Charges for Services
East Lansing Artist Enterprises
Mackerel Sky, Beggar's Banquet
325A Grove - Woven Art
GLCVB ads
$250.00
$500.00
$750.00
Pending Charges for Services
New Providence (Crunchy's)
Student Book Store
GLCVB ad
GLCVB ad
$250.00
$250.00
$500.00
Sponsorships
EL Welcome Dance
Pending Sponsorships
DDA
MSUFCU
EL Welcome Dance
EXPENDITURES:
Direct Work Order Salaries
Direct Work Order Benefits
Computer Rental
$2,000.00
Contribution to holiday lighting
Paint the Aves
August
August
August
DOWNTOWN MARKETING
Pending Events
Green Friday
Winter Glow Premiere Sponsor
Ice Skating Rink
Art Festival
Jazz Festival
Folk Festival
LAUNCHED
Taste of East Lansing
Paint the Aves
$4,200.00
$750.00
$2,250.00
$7,200.00
$750.00
$250.00
$119.17
$2,000.00
$2,500.00
$500.00
$500.00
$500.00
$250.00
$250.00
$250.00
$750.00
$7,500.00
Pending Annual Advertising (social media, text, etc)
Media Advantage
Digital marketing contract
Promotional Advertising (Be a Tourist, Chili Cookoff)
GLCVB
2017 Visitor Guide advertising - INV 33375
City Pulse
Banner ad for Sidewalk Sales - INV 16400
Pending Promotional Advertising
Ice Sculptures
Student Bookstore
EL Going Green sponsorship
Homecoming balloons
Total Pending - Downtown Marketing:
Contract Services
Lee Lattimore III
On Stage Visuals
DJ services for Downtown Welcome Dance
Lighting for Downtown Welcome Dance
$7,500.00
$3,550.00
$135.00
$3,685.00
$500.00
$100.00
$500.00
$1,100.00
$16,100.00
$1,200.00
$2,000.00
$3,200.00
Pending Contract Services
Porta‐potties for football games
Holiday Lighting
$1,130.00
$6,250.00
$7,380.00
PLANNING AND COMMUNITY
DEVELOPMENT
Quality Services for a Quality Community
MEMORANDUM
City of East Lansing
PLANNING AND
COMMUNITY
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
TO:
Downtown Management Board
FROM:
Eric Fox, Downtown Management Board Coordinator
DATE:
September 28, 2016
SUBJECT:
Greek Life / OISS Scavenger Hunt
Quickly approaching is the Downtown Scavenger Hunt on Friday, October 7, 2016.
Members of Sigma Alpha Epsilon Fraternity and Zeta Tau Alpha Sorority will be
teaming up to lead small groups of international students involved with the Office
of International Students and Scholars (OISS) throughout the Downtown on a
scavenger hunt. Participants and group leaders will meet at the Broad Art Museum
at 4:00 p.m. on the day of the event. Prior to the scavenger hunt beginning,
international students and Greek Life members will have a change to mingle, get to
know one another, and receive a scavenger instruction form. The instructions are as
follows:
General Instructions:
 Each group must have a designated "picture/video taker" with ample phone
storage and the ability to upload a file to Facebook
 To complete a task, a picture or video must be taken of the required task
 One group member must upload a photo album (with all accomplished
tasks) to Facebook and tag Downtown East Lansing. (Feel free to tag each
business, too!)
 Each group that completes at least 5 tasks and uploads a photo album to
Facebook will receive a free t-shirt for every group member
 All groups must have album submitted no later than 6:00 p.m.
 All groups must come back to the Broad before 6:00 p.m. to receive free
t-shirt
Tasks (No Specific Order):
 In Underground Printing take a picture of a group member wearing green
and white striped overalls next to Tom Izzo
 Take a selfie of all group members trying on a bow-tie in East Lansing
Threads
 Find a work of art in Saper Galleries created by a Michigan Artist, then take
a picture of it
 Find the Pinball Pete's clock and take a group picture in front of it
PLANNING AND COMMUNITY
DEVELOPMENT
Quality Services for a Quality Community





Take a picture with Woven Art's sheep
Become Sparty in Student Book Store (hint - look for Sparty cutout)
Take a picture of someone reading a book written in a foreign language in
Curious Book Shop
Take a selfie with a random person on the street who is wearing MSU
apparel (make sure to ask permission first!)
Take a video of a group member playing corn hole next to Jersey Mike's and
Sweet Lorraine's (Must get at least one bag in the hole!)
Staff is currently working on designing an instruction guideline form to distribute to
the students encompassing all tasks and general instructions.
It is staff’s wish that every participant in the scavenger hunt receive a t-shirt.
Retro Duck has graciously agreed to donate 50 t-shirts for the event. However, it is
estimated that there will be 100 international students and volunteers taking part in
the event.
In order to make sure there are enough t-shirts for every participant, staff is
requesting an extra 50 t-shirts to be ordered from Retroduck and sponsored by the
DMB. The t-shirts have been quoted at $5 per shirt, which would total $250 in
total. Staff also received a quote from a second vendor, Underground Printing. That
quote information is enclosed.
If approved, the $250 expenditure for t-shirts would come out of the Contract
Service/Marketing line item of the budget, which currently holds $10,995.00. All
other expenditures for the event, including rental of the Broad and supplies, are
being paid for by Michigan State University and the City of East Lansing.
Please advise staff of any questions.
PLANNING AND COMMUNITY
DEVELOPMENT
Quality Services for a Quality Community
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09.20.2016 2:50pm
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PLANNING AND COMMUNITY DEVELOPMENT
Quality Services for a Quality Community
MEMORANDUM
City of East Lansing
PLANNING AND
COMMUNITY
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
TO:
Downtown Management Board
FROM:
Amy Schlusler, Community Development & Engagement Manager
DATE:
September 30, 2016
SUBJECT:
Merchandising Seminar with Michele Reeves
On Friday, October 7, 2016, the City of East Lansing Downtown Development Authority is
hosting a merchandising seminar with downtown revitalization consultant Michele Reeves.
During the seminar Ms. Reeves will present “Six Steps to Retail Success,” focusing on
ways in which business owners and managers can make minor improvements to their
businesses (i.e. windows, signage, and lighting) that ideally lead to more sales and
customers. The seminar begins at 9:00 a.m. and is being held in the East Lansing Marriott
at University Place, in the former Douglas J Salon location. A copy of the event invitation
is attached.
Immediately following the seminar, Michele will conduct a walk-through to downtown
business locations. At each location, Michele will provide helpful hints on how each
business could implement small changes within its store that lead to better emphasis of
products and services. Current businesses that have agreed to host Michele are: Student
Book Store, Curious Books, The Record Lounge, and Silver & Beyond.
Staff looks forward to participating in this event with board members.
Attachment
INCREASE
SALES PER
SQUARE FOOT
Six Steps to Retail Success
OCTOBER 7, 2016
9:00 - 10:00 AM
East Lansing Marriott at University Place
300 M.A.C. Ave., Suite 120
MICHELE REEVES
downtown revitalization consultant
PRESENTATION
Increase Sales Per Square Foot-- Six Steps to Retail Success
Every ground floor business in downtown East Lansing is telling a story, the question is whether that story is coaxing customers
in the door, encouraging them to circulate, and ultimately purchase your products and services. Join us on October 7 and learn
some quick and easy Must-Do’s in the six key areas for retail success and improved revenue generation.
Sidewalks The retail experience happens long before a customer walks through the door. If you
aren’t using the sidewalk and exterior to drive sales, you are leaving money on the table.
Windows Windows allow us to get a glimpse into the soul of a business. They should be
transparent, they should be visually engaging, and they should tell us something about the
experience that awaits us if we venture inside.
Merchandising How you display products is almost as important as what the products are. We
will share some quick tricks for creating displays that grab customer attention and move product.
Lighting If there is a secret sauce in retailing, it would be lighting. We’ll share the types and
sizes of bulbs that create that subconscious zing that draws our eye to merchandise and the
lighting shades that establish happy moods!
Signage & Communication Businesses often worry about the signs that no one looks at, while
not communicating about the interesting things customers want to know!
Circulation Every business should create a circulation pattern for customers to ensure that every
square inch of space you are paying rent for is actually generating revenue!
IN-STORE RETAIL REVIEWS
After the presentation, Michele Reeves — a leading downtown revitalization consultant in the US —
will be leading in-store walkthroughs in East Lansing businesses to discuss and
apply the six steps to retail success to actual downtown establishments.
RSVP at (517) 319-6907 or [email protected]
Example provided by Civilis Consultants
Before
After
City of East Lansing
410 Abbot Road
East Lansing, MI 48823
MAKE THE MOST
OF YOUR RETAIL SPACE
PLANNING AND COMMUNITY DEVELOPMENT
Quality Services for a Quality Community
MEMORANDUM
City of East Lansing
PLANNING AND
COMMUNITY
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
TO:
Downtown Management Board
FROM:
Amy Schlusler, Community Development & Engagement Manager
DATE:
September 30, 2016
SUBJECT:
2016 Paint the Aves
With MSU Homecoming Week a little more than one week away, staff is preparing for the
2016 Paint the Aves event.
For this event, student groups register to paint downtown merchant windows with designs
supporting this year’s homecoming theme “Spartans for Life.” Students are able to register
through Thursday, October 6, 2016. On that same day, sketches of the proposed window
paintings must be submitted for review and approval.
On Friday, October 7, 2016, representatives of the City and MSU will meet to review the
proposed sketches to ensure that they meet all program guidelines.
Students will paint the business windows between Monday, October 10 and Tuesday,
October 11, 2016. A panel of jurists will then walk by the windows and score them on
Tuesday evening.
The first, second, and third place student group/business windows will be announced on
Thursday, October 14, 2016 just before the Homecoming Parade.
Staff will provide post-event information, as well as photos of the painted windows during
the November 1, 2016 board meeting.
Please don’t hesitate to contact staff with any additional questions.
PLANNING, BUILDING & DEVELOPMENT
Quality Services for a Quality Community
MEMORANDUM
City of East Lansing
PLANNING, BUILDING &
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
TO:
Downtown Management Board
FROM:
Eric Fox, Downtown Management Board Coordinator
DATE:
September 28, 2016
SUBJECT:
Great Pumpkin Walk
The Great Pumpkin Walk is scheduled to take place Thursday, October 27, 2016 from 5:00
p.m. – 7:00 p.m. in downtown East Lansing. Enclosed please find a copy of the event
posted that will be distributed to downtown businesses. By placing this in the business
windows, trick-or-treaters are aware that the business is participating.
(517) 319-6930
www.cityofeastlansing.com
Staff estimates that over 50 merchant locations will participate in the Great Pumpkin Walk
this year. Staff has already received a large number of phone call inquires regarding the
event details, and staff has posted additional event information on downtownEL.com.
Michigan State University has, once again, confirmed to host the event, and a large turnout
is expected.
Please inform staff of any questions.
TRICK OR TREAT AT THE
GREAT PUMPKIN WALK
THURSDAY, OCTOBER 27, 2016
5-7 P.M. • DOWNTOWN EAST LANSING •
Bring the kids downtown to show off
their costumes & collect treats from
over 50 businesses!
Continue the fun at these events on October 27...
“Wizard of Oz” at
the Wild Goose Inn
Safe Halloween
w/ MSU Greeks
Costumed actors and puppets transform
the Wild Goose Inn (512 Albert Ave.) into
the Land of Oz! Please enter from the alley.
Trick-or-treating and Halloween spirit
abounds on M.A.C. between Elizabeth
and Burcham from 5:30-7:30 p.m.!
DOWNTOWN MANAGEMENT BOARD
Marketing Committee & Business Relations Joint Meeting
MEMBERS
James Croom
Jen Flood
Luke Allen Hackney
Doug Jester
Vivian Keeney
Michael Krueger
Jeffrey Kusler
Chanelle Riley
Ray Walsh
Staff Liaison
Amy Schlusler
(517) 319-6931
City of East Lansing
DEPARTMENT OF
PLANNING , BUILDING
AND DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
SYNOPSIS
September 21, 2016 – 3:30 p.m.
410 Abbot Road
Conference Room A, City Hall
Present:
Mike Krueger, Luke Allen Hackney, Ray Walsh. Jim Croom
Staff Members Present:
Amy Schlusler, Terri Soliday, Eric Fox, Heather Surface
The meeting began at 4:06 p.m. Present were Committee members Krueger, Walsh,
Croom and Hackney.
1)
Downtown Ice Sculptures for Winter Glow
i. Special Guest: Heather Surface, Community Events
Schlusler reminded the committee that the DMB is underwriting Winter Glow in the
amount of $2,500. Winter Glow is on December 3; Green Friday and Arts Night Out are
on December 2. Surface suggested having ice sculptures outside of businesses for Winter
Glow in addition to the sculptures which Community Events pays for. She said the
sculptures cost approximately $175 apiece. The board discussed having a treasure hunt
and prizes. Walsh moved to allocate up to $500 for ice sculptures, offering the first 20
businesses $25 off the purchase of a sculpture. Hackney seconded the motion. Vote: All
yeas. Motion carried unanimously.
2)
Review of DMB Logo
The committee discussed the logo ideas submitted by Media Advantage and will contact
Media Advantage after the meeting with their input.
3)
2016 Downtown Homecoming Balloons
Schlusler said in the past Student Book Store has put up green and white balloons in front
of businesses for homecoming. Mike Wylie said they are willing to do that again this year
for $100. Walsh moved to purchase balloons for homecoming from Student Book Store in
the amount of $100; Croom seconded the motion. Vote: All yeas. Motion carried
unanimously.
City of East Lansing Downtown Management Board Marketing/Business Relations Joint Committee Meeting Synopsis
(09/21/2016) – Page 1 of 2
4)
Great Pumpkin Walk Advertisement
Fox said he was contacted by the City Pulse to see if we wanted to include an ad in their Halloween
edition. The committee instead suggested that we have Media Advantage put the event on Snapchat,
since the event is so well attended.
5)
EL Going Green Project Sponsorship
Schlusler advised that this crowdfunding campaign for recycling containers and bicycle parking is
going on now. If the City raises $30,000 by October 14, MEDC will match the funds. She said the
DDA and Amcor have already contributed $55,000 for recycling containers, which were placed in high
pedestrian traffic areas in the downtown. The additional amounts raised will be for recycling
containers and bike loops, which will be placed throughout all six blocks. She indicated the DDA is
expected to contribute $10,000 at the board meeting tomorrow. Walsh moved to provide a $500
sponsorship; Hackney seconded the motion. Vote: All yeas. Motion carried unanimously.
6)
Workshop with Michele Reeves
Schlusler indicated the City is holding a merchandising seminar on October 7 at 9 a.m. in the former
Douglas J space in University Place. Michele Reeves is the downtown consultant leading the workshop
and will be giving ideas on how storefronts can be improved.
Fox added also on October 7 is the event hosted by the Office of International Students and Scholars
(OISS). They will be meeting at the Broad at 4 p.m. Small groups of international students will be
touring downtown businesses, and there will be a scavenger hunt.
The meeting adjourned at 4:47 p.m.
City of East Lansing Downtown Management Board Marketing/Business Relations Joint Committee Meeting Synopsis
(09/21/2016) – Page 2 of 2
PLANNING, BUILDING & DEVELOPMENT
Quality Services for a Quality Community
MEMORANDUM
City of East Lansing
PLANNING, BUILDING &
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
(517) 319-6930
www.cityofeastlansing.com
TO:
Downtown Management Board
FROM:
Amy Schlusler, Community Development & Engagement Manager
DATE:
September 21, 2016
SUBJECT:
Green Friday/Winter Glow Ice Sculpture Walk
During the September 21, 2016 DMB Marketing Committee meeting, staff and members of
the board met to discuss new opportunities for DMB merchants during the Green
Friday/Winter Glow event weekend.
During that meeting staff proposed the idea of working with the Ice Sculpture Company,
Miller Ice, to design and carve ice sculptures that would be placed outside of business
locations beginning Friday, December 2. The blocks of ice carved would be 40” X 20”
X5”. The ice carvings could be themed, and reflect something like “Holiday Wonderland.”
The total cost for each ice sculpture is $175. However, as an incentive for downtown
businesses to participate, the Marketing Committee agreed to provide $25 towards the
registration fee to the first 20 businesses that signed up to participate. As such, those 20
businesses would only pay $150. The total allocation of the DMB is not to exceed $500.
Once businesses have registered, staff will create a program/brochure with information on
where persons can see the sculptures. The intent is to market an Ice Sculpture Walk
throughout the downtown.
Attached please find a few photos of ice sculptures that are similar in size to those that will
be carved. It is staff’s intent to begin the registration process with businesses in early
November, following the Great Pumpkin Walk.
Attachments
Sample Ice Sculptures
September 30, 2016
Dear Merchant:
During 2016, the East Lansing Downtown Management Board has undertaken a Strategic
Priorities project, in which board members have set forth short-term and long-term goals of
the organization.
During the strategic priorities process, the board identified projects and activities that it
intends to focus staff time and financial resources towards. As an example, in August of
2016, the Downtown Management Board adopted the implementation of a social media
and branding campaign. As a result, a new logo has been created and will be marketed
throughout the Greater Lansing region. In addition, heavy emphasis is being placed on
social media advertising platforms such as Facebook, Twitter, Instagram, and Snapchat,
with posts being published every month.
Also as part of the strategic priorities project, all DMB programs were reviewed and
evaluated. After much discussion, it is the decision of the Downtown Management Board
to suspend the DMB Co-Op Advertising program at this time. As such, no co-op funds will
be made available to downtown merchants through June 30, 2017.
It is important to note that this decision is only in effect until next June. At that time, the
future of the program will once again be evaluated. If you, as a merchant, wish to comment
on the suspension of the program, please do not hesitate to contact staff via phone (517)
319-6930 or email at: [email protected].
The DMB looks forward to working cohesively with businesses to promote and support
events and programming throughout Downtown East Lansing.
Sincerely,
Luke Hackney
DMB Chair
Eric Fox
DMB Coordinator
Amy Schlusler
Community Development & Engagement Manager