CASE STUDY Restaurant - Nationwide Payment Solutions

CASE STUDY
Restaurant
17 Restaurants
raffertys.com
April 2014 - March 2015
the client
Rafferty’s is a casual dining restaurant chain started in 1981 in Bowling Green, KY. Their goal is simple - “We
want you to come back”. Their food is made from scratch and their focus is making customers happy.
the challenges
•
Staying top-of-mind in a highly competitive restaurant industry.
•
A digital loyalty program that is extremely easy to sign-up for customers and easy to
maintain for their restaurant staff.
•
A customer rewards program free of apps, punchcards or swipecards.
•
Needed a simple, effective method to promote deals & special offers.
the benefits
Rafferty’s found the ideal solution in using TL Connects’ Engagement Platform.
Customers are able to sign up in less than 20 seconds using their mobile phone
at an iPad kiosk, check in at every visit to earn rewards and opt-in to receive text
messages. Being a completely mobile-phone based program means there is no
need for customers to carry punch cards or download apps to their phone.
The platform’s auto-responders and automatic retention programs are easy to
set-up and once running, work automatically to keep the brand on top of their
customer’s minds.
the
results...
Continue >
TL Connects
•
TLconnects.com
•
[email protected]
•
844.611.3220
the
results, (part two)
Total Customer Engagement
17 Restaurants
April 2014 - March 2015
All-Time Statistics
50,659
TL Connects’ Digital Loyalty Program, with iPad Kiosk in a tamperproof case,
Total Subscribers
provided Rafferty’s with a fast and simple loyalty platform. It makes sign-up very
quick and easy for the customer, (under 20 seconds). A sign-up offer of a Free Soft
Drink is awarded to new sign-ups and a loyalty offer of a Free Dessert is awarded
every 7 check-ins.
To engage the customers who have not returned within 30 days, the retention
program automatically sends a text message to them with a $5 OFF $25 discount if
they return to the store within 7 days of getting the text.
260,916
Total Check-ins
$1.7M+
*Proj. Revenue
produced
The figures below are taken from a 12-month period. The stats to the right show
their all-time numbers.
April 2014 - April 2015
Loyalty Stats
Sign-Up Offer:
26,782
Subscribers
173,034
FREE Soft Drink
18,036
Check-Ins
Loyalty Offer:
FREE Dessert
Every 7 Check-Ins
Loyalty
Completions
April 2014 - April 2015
Retention Stats
Retention Offer:
$5 OFF $25
when absent 30 days
59,498
Messages
Sent
4,984
Redemptions
8.4%
Redemption
Rate
$49,840
*Proj. Revenue
produced
* based on an $10 ticket average
TL Connects
•
TLconnects.com
•
[email protected]
•
844.611.3220
the
results, (part three)
textALERT Offers
Rafferty’s Alert: $5 Bonus Gift Card
Need a stocking stuffer? Rafferty’s Gift Cards make
the perfect gift! Get a $5 bonus card for every $25
gift card purchase.
textALERT offers are used to promote specific events, products, new menu
items or even drive more business for a rainy day.
In this case, Rafferty’s chose to send the alert to 30,979 subscribers to boost
sales of gift cards for the holidays. They offered a $5 bonus gift card for every
$25 gift card purchase. The textALERT assisted in generating $126,000 in
gift card sales.
Assisted in
30,979
$126,000
Messages
Sent
“
“
Gift Card Sales
TL Connects is a great way to engage customers without the hassles
associated with punch cards or swipe cards
“
It takes just seconds to sign up, and customers know exactly what they’re
earning, so the program is more transparent than a points system.
“
Jenifer Watkins, Director of Marketing, Rafferty’s
TL Connects
•
TLconnects.com
•
[email protected]
•
844.611.3220
the
results, (part four)
textALERT Offers
Rafferty’s Alert: $2 OFF an Appetizer
It’s HOT out there! Come in and cool off with $2 off
an appetizer at Rafferty’s.
In this next textALERT case, Rafferty’s chose to send the alert to 2,348
subscribers to boost traffic for two weeks. They offered $2 OFF an appertizer
to all who redeem the deal. They had 79 people redeem the offer for
a redemption rate of 3.36%. Also, with such a high open rate that text
messages have, (98%), 2,300 people read the message, furthering their
brand awareness in the community.
2,348
Messages
Sent
“
“
79
Redemptions
3.36%
Redemption
Rate
$790
*Proj. Revenue
produced
TL Connects makes customer rewards simple for our guests and easy for
the restaurant staff and corporate team
“
“
It has definitely improved guest satisfaction and helped us increase sales, and
it couldn’t be easier to set up and use.
Leslie Wright, Marketing Assistant, Rafferty’s
* based on an $10 ticket average
TL Connects
•
TLconnects.com
•
[email protected]
•
844.611.3220