January - Stylist and Salon Newspapers

Transcription

In this issue... You Have Power to Thrive in 2009
From the Editor
Lisa Kind
7 Beauty Business Buzz
Business consultant Shannon
Wells offers five top New Year’s
resolutions to consider implementing in your business that
will help you create a powerful,
unforgettable new year.
Highways
6 Blue
Jerry Tyler explains how it is
that in these challenging times,
which to some seem insurmountable in there depth and
scope, we can stand with such
longing and assured faith that
we, as an industry, can not only
survive these times but can
actually thrive.
8 Esthetic Endeavors
The current economy may
represent the worst of times, but
it also is full of valuable lessons.
Judy Culp explains that it is
also the best of times to be an
esthetician. The opportunities
are expanding, the field is growing and even more education is
available.
Leaders Optimistic for 2009 . . . 4
OK, maybe “power” is overstating it, but
you do have influence over this new year.
We all own 2009. We aren’t deaf to the
news about economic difficulties, we aren’t
unaffected, but we can all choose not to let
difficulties own us. We own 2009. We own the
economy. We own the talents we bring to our
businesses.
So how can you go about taking control?
How can you help change the world? I bet you
are already doing it, and reading this issue of
the Stylist will make you even better at it.
To set the mood, on page 6, Jerry Tyler’s
article “True Success is a Matter of Choice” reminds us of what change each member of the
industry can bring to people looking for relief.
You may not have equated your role in the
salon as being similar to a movie star, but his
insights into how the movie industry helped
during the Great Depression just might help
you see the reason you can.
You’ll find another famous media reference
in Judith Culp’s article “Esthetiticans are Caught
Between the Best and Worst of Times,” found on
page 8. She reminds estheticians how great the
times are now, with unparalleled opportunities and technologies. Although the economy
dampens the enthusiasm of many, she’ll point
out simple and practical ways you can hone
your practice to survive the worst of times.
Blue Highways . . . . . . . . . . . 6
Beauty Business Buzz . . . . . . . 7
Esthetic Endeavors . . . . . . . . 8
Better Business . . . . . . . . . . 13
Retail Matters . . . . . . . . . . . 14
Political Changes. . . . . . . . . 14
Texas TDLR News. . . . . . . . . 15
Classifieds . . . . . . . . . . . 16-17
Calendar . . . . . . . . . . . . . . 18
What’s New in the Market . . . 19
On the cover...
Photo Courtesy of Professional Beauty Assoc.
2008 Emerging Latina Collection
by Latino Fashion Group
Allen Ruiz, Leonardo Rocco, Paul Vega, Will Harries
2 | JANUARY 2009 | TEXAS STYLIST & SALON
Following along the theme of staying positive about 2009, look at “Beauty Industry Leaders
Remain Optimistic in 2009” on pages 4 and 5.
You will enjoy the upbeat message you will
find in the interviews found there.
One specific source of revenue, and
thereby survivability, can be found in an article
from the NCA page 14. It explains how “Retail
Matters,” highlighting reasons retail is good and
can help you survive in these tough economic
times. It also highlights a new campaign NCA
is undertaking to help the industry pull
through until the economy equalizes.
There are a few things you should be
aware of with the upcoming political changes.
“PBA Tracks Political Changes” will take you
through several legal and financial changes
that might take place soon. You will be glad
to know all but one are potentially positive
changes. Look and see what you think of these
possible upcoming changes on page 14.
Setting goals should be your first step to
empower yourself to thrive in 2009. On page
7 in Shannon Wells article “Top New Year’s
Resolutions that Will Create a Powerful Business,”
she offers five top resolutions to consider
implementing that can be a powerful dynamic
in creating a successful year for your business.
Although the economy is suffering, the
beauty industry remains steadfast. A positive
attitude and optimistic outlook does wonders
for your clients, imagine what it can do for
you! Never feel powerless. You have power
and influence. I invite you to use them in 2009
to make yourself – and your industry – thrive.
Texas Stylist & Salon
Volume 3, Number 6, Issue 30
January 2009
Published monthly by
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Lisa Kind
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Texas Department of
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Beauty Industry Leaders
Remain Optimistic for 2009
Industry leaders suggest ways
for salons, spas, manufacturers,
distributors and clients to work
together and weather the storm in
these tough economic times
Luz Segovia, Pres., Cosmetologists Chicago:
“Clients are more conservative when it
comes to spending, especially during our
holiday season. As for 2009, I believe clients
will spend more money to treat themselves
to an inexpensive luxury service instead of an
expensive vacation. The ‘little’ luxury of going to the salon and spa is a great way to make
them feel better, and look amazing. This is
what we are focusing on with our marketing.”
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Penni Jones, Executive Director, Independent Cosmetic Manufacturers and
Distributors Association:
“Essentially, I am optimistic that we shall
recover. Yes, we are seeing a downturn in
attendance at trade shows worldwide, but if
you look at it in a positive light, the Euro is
better for Americans than it has been in years.
“At Cosmoprof Asia in Hong Kong, most
people I talked with noted that it is credit
that needs to be loosened or things will not
improve.
“These are important issues that salon
owners and corporations alike are facing.
Close work and a good relationship with your
bank and other creditors is required in times
like these.”
Larry Silvestri, Mario Tricoci Salons and
Day Spas Chicago, Illinois:
“I feel parts of the industry have panicked
by discounting their brands too far. For example, I have noticed popular brands in our
industry giving away free haircuts with any
color service or giving 50 percent off services.
I feel this is a huge mistake. This behavior
lessens the credibility of the brand and the
services that they perform.
“The key is to not get as many guests as
possible, rather to attract the right type of
guest for you to build your business.
“Rather than discounting, salon professionals should work with their guests who
express price concerns and move them into
other services that meet their beauty needs at
a lower cost.
“Salon owners also need to educate staff
about the importance of rebooking and other
business drivers rather than discounting.
“Owners need to reduce payroll and
other expenses while keeping it invisible to
the guest. In other words, continue to paint
and freshen up your salon, but control other
expense items.
“As salon owners are forced to run their
businesses more cost effectively, they will
be positioned perfectly when the economy
improves.”
Marcia Teixeria, Brazilian Keratin
Treatment, Delray Beach, Fla.:
“Even in this depressed economy, clients
with special hair needs – such as too curly
or frizzy hair – will want salon services that
help them achieve the results they’ve always
dreamed about. If your salon business is slow,
this is the perfect time to investigate new services … and … to [advance your] education.
“Talk about your newly learned skills with
your current clients. There is no one more
excited than a hair stylist who has learned
something new.
“Your clients want your help to keep
their hair looking smooth and high-styled.
Be ready to answer their needs with the appropriate services and you will have them as a
client for life.”
Philip Palmeri, Director, Cosmetologists
Chicago, also of Trio Salon, Chicago, Illinois:
“We remain positive … we see the business is there. At the same time, our retail
numbers are down slightly, while service
numbers are up just slightly over last year in
which we saw record growth.
“The economy has affected our guests
– some losing their jobs, yet most remaining
positive while mentioning there are certain
things one cannot give up. Having their hair
done is one. We are able to add services for
our new clients that allow us to generate
more service dollar revenue.
“Education is also a key to our success. We
have an ongoing program that keeps us sharp.
Overall, we remain positive that the economy
will get better, though it will take some time.”
Cindy Trawinski, Director of Marketing,
Fromm International:
“Stay positive with your customers. They
come to the salon to feel good, look better
and get some personal pampering. Don’t drag
them down with talk of the bad economy. If
the conversation drifts to more gloomy topics, try sharing stories that inspire a sense of
community and compassion.
“Cash is king. During hard times, having
cold, hard cash on hand is considered one of
the best strategies for handling emergencies.
Set aside a percentage of your tips in an interest-bearing savings account. Be sure to set up
a separate account for this emergency fund, if
you do not already have one.
Paul Dykstra, CEO Cosmetologists Chicago
and America’s Beauty Show
“There is no question that the economic
downturn has affected salons both large and
small, which also affects distributors and
manufacturers.
“We believe that education is what will
make the difference between getting through
these tough times and not making it.”
Ken Angermeir, VP, Global Marketing and
Customer Service, Pivot Point Intl., Inc.
“The most important action a salon
owner can take when business is slow is to
provide employees, both full and part time,
with education on new styles, new techniques
and new tools. Owners must also make sure
that every new stylist they hire has had the
formal beauty education that allows them to
see, think, create and adapt as a designer.
“For hairstylists, the best thing to do is to
seek opportunities to learn and grow. Constantly challenge yourself, sharpen your technical
skills and don’t be afraid to use a mannequin to
practice – even in the salon between appointments. Keeping your skills up-to-date increases
your value to your clients and prepares you for
future growth as a professional.”
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Kathy Jager, Pro’s Salon, Oak Forest, Illinois:
“I think that the current state of our
industry is steady. While we are not breaking
records, we are not a dying industry. There
may not be an abundance of growth, but
we still can stay in the game with creative,
inexpensive marketing and exceptional service that clients can tell their friends about.
Our business is the one luxury people will
continue to try to maintain as we offer much
more than a beauty service.”
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“[Do] ‘credit card crunches,’ they are
the best exercise for fiscal responsibility. Use
funds you can spare to pay down high interest
credit cards first. Make minimum payments
on lower interest cards until you reach a zero
balance on your highest interest card. Then
focus your efforts on the card with next highest interest rate. Continue this process until
all cards are at zero balance.
“Be frugal on luxuries and indulgences
and spend against essentials – especially salon
tools that will keep your clients satisfied and
coming back to you.
“Network, ride share and clothing swap.
Find ways to save and cut costs by connecting people you know who share interests or
needs so they can brainstorm on solutions
or combine resources. Swaps are always fun
– set up a spot in your salon where stylists
and clients can swap new or barely used
clothes, jewelry and accessories. Post a simple
sign that reads: ‘If you take one, leave one.
Unused or barely used items only.’ ”
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TEXAS STYLIST & SALON | JANUARY 2009 | 5
True Success is a Matter of Choice
In reality, our mindset will guide us down
whichever path we choose to take. Whether
Jerry Tyler
we think we can have financial abundance
in these times or we feel we are doomed and
tied to a sinking economy, either way we are
In these pivotal days, there is so much
right and will reap the results of whichever
soul searching and unanswered questions
path to which you give attention. In good
regarding our industry and its future.
times and bad, true success is always a matter
After enduring an almost three-year elecof choice rather than chance. Can we actually
tion cycle, there is new promise and hope for
choose abundance in a time of scarcity? Yes,
change, which has been given resounding
we can.
approval by the most diverse electorate in
Another friend has a great saying, “Out
decades. We are faced with a new frontier and
of adversity comes opportunity.” With the
the challenge to grow and prosper in the most slowdown in consumer sales in retail, many
uncertain times since the great depression.
malls and shopping centers are looking to
How is it that in these
our industry because of its
challenging times, which to
recession-proof track resome seem insurmountable
cord through the last three
Can we actually
in there depth and scope, we
recessions. Many malls are
can stand with such longing
choose abundance offering reduced rents to
and assured faith that we, as an
new salons.
industry, can not only survive
The idea of expansionin a time of scarthese times but can actually
ism in a shrinking marketthrive? It’s happening every
place might, on the surface,
city? Yes, we can.
day as we speak. It has many
seem reckless. But industry
faces and scenarios.
trade publications are conCan we do it? Yes, we can.
tinually launching new haircolor lines, proIn September, traveling through Moreno
fessional haircare and hardware lines. Many
Valley in the Inland Empire of Southern Cali- of these are by new entrepreneurial industry
fornia to teach a class for Marinello schools, I
leaders not bound to the big corporate comwas struck with the ultimate contradiction.
panies. That means they are not tied to the
This area was one of the most devastated
stock market. Can we have new salon brands,
by the subprime loan crises. Along Alesoncolors and professional products launched
dra Boulevard, on every two to three houses
at a time when corporations are firing their
there was a foreclosure sale sign. Some homes employees by the thousands and closing their
were even boarded up. I felt like Tom Joad re- plants and factories? Yes, we can.
turning home to the ravages of the dustbowl
The affect we have on people’s lives is
in John Steinbeck’s “The Grapes of Wrath.”
similar to what the movie industry did for
Pondering the uncertain future for the
the country during the 1930s. While the films
children who once occupied those homes, I
usually mirrored the reality of daily challenges
entered the school to find a night class with
America was facing those days, they always
close to 75 students and in the next room
showed the promise and potential that existed.
orientation for 35 new starting cosmetology
Sometimes this played out as fantasy as in
students who had enrolled within the last 30
the “Gold Digger” films of Busby Berkley and
days. With the financial world failing them,
sometimes as a longed for reality as in the great
these future industry professionals, through
films of Frank Capra such as “Meet John Doe.”
the eyes of faith, saw promise in a career that
Our ability to make people feel good by
would serve them in good and bad times in
making them look good can be a vital part of
our industry. The beauty industry is now
turning this thing around… one great haircut
their safe haven.
or facial at a time. If we focus on what’s
Many of these students have graduated
right and not what’s wrong… with us and
and have told me they have salons to work
the world around us, then the promise and
in while other business aren’t hiring and are
potential to all of our industry shareholders
closing. Can we provide promise to a new
will be made manifest and we can reap untold
generation of industry stakeholders in these
new rewards.
times? Yes, we can.
Do I believe we can do it? Yes, we can.
A friend who is a celebrity stylist is currently opening not one but two new salons
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
in high-end destination resorts. His statebeen a stylist since 1975 serving as the former artistic director for Vidal Sasment so appropriate for these times, was,
soon Academy and currently as Director of Education for Carlton Hair salons.
“I refuse to participate in this recession.” In
He is also a licensed cosmetology instructor and has served as President of
an economic downturn, can we grow our
the California State Board of Barbering and Cosmetology.
existing businesses and expand our financial
abundance? Yes, we can.
Blue Highways
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Top New Year’s Resolutions that Will Create a Powerful Business
Beauty
Business Buzz
Shannon Wells
The word “resolution” strikes fear in the
hearts of many this time of year.
Whether it’s because you’ve made a million
resolutions before and never accomplished any
of them, or you’re fearful of the time, effort
and money that go into accomplishing most
resolutions, unbelievably, there is still good
reason to make new resolutions for 2009.
The fact is, if you never set goals, there
is nothing out there for you to accomplish.
And if you approach New Year’s resolutions
as goals, rather than promises you’ll probably
break, they can be a powerful dynamic in creating a successful year for your business.
That said, here are five top New Year’s
resolutions to consider implementing in your
business that will help you create a powerful,
unforgettable new year.
Make Business Education Mandatory
Salons and spas recognize the importance of
sending themselves and their staff to hair shows
to learn the latest cutting and technical trends.
Some businesses, however, overlook the simple
fact it’s not the cuts, colors and facials they are
struggling with, it’s making more money and
successfully growing their business.
Business education comes in all shapes and
sizes. Making sure owners and staff alike are
partaking in some sort of education designed
to develop their business skills is mandatory in
today’s economy. From books to private business consulting, make it a point to schedule
and participate in the business education you
need this year.
Enter a Contest or Award Competition
There’s nothing more motivating than
healthy competition. It highlights what works
in your business and is a great way to get not
only recognition, but to make sure you are at
peak performance.
The beauty industry offers countless
contests and awards to exemplary salons and
spas. Find a program you could qualify for by
doing some research online or using industry
magazines. It’s a great, fun way to push yourself and your staff into performing at the top of
your game.
Clean it Up and Throw it Out
Vow to hit the ground running by making
sure you have a fresh, clutter-free business to
start the new year.
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Make New Friends
Many businesses are finding themselves
in similar situations with the economic slow
down. Now is a great opportunity to seek out
and develop mutually beneficial relationships
with businesses that have similar clientele and
want to drive new business.
Make a list of the businesses in your
community that service your ideal clientele.
Consider businesses that are naturally generating more business during this time of year.
Fitness gyms are a great resource this time of
year because January is typically their biggest
client influx.
Most companies welcome opportunities to
enhance the value of their memberships with
“free” promotions. Perhaps offer a free cut
with a paid color and style service. Don’t be
afraid to walk right in, meet with the manager
and strike up a partnership.
Devote Time to Your First Priority
This last resolution may sound a bit vague,
but it’s really a chance to examine what is most
important in your life and to carve out special
time to dedicate to it. How?
First, have your team make a list of the top
10 things you and they most want to accomplish in 2009. Then, look at the first two items
on the list and cross off the less important
item. Repeat this step with the new top two
items until just one remains.
Have each person write on their calendar
the time each week to devote to the task. Since
everyone does this, it will create camaraderie
and team spirit, as well as assuring you accomplish the task.
And there you have it, a list of not so scary
resolutions that you can implement in your
business to create a dynamic 2009. Remember, resolution by definition is the resolve
to accomplish something. No matter what’s
on your list, relate to each item as a goal and
guideline to keep yourself moving forward in
your life and your business.
Shannon Wells is a consultant for Your Beauty Network, a beauty industry
ongoing business support service. YBN offers a membership based business
support resource used by over 700 salon and spa owners. For more information, visit www.ybn.com, call 866-364-4926 or e-mail [email protected].
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Estheticians are Caught Between the Best and Worst of Times
Esthetic Endeavors
Judith Culp
“It was the best of times; it was the worst
of times.” These opening lines from Charles
Dickens’ book, “The Tale of Two Cities,” certainly still have it right.
We too are caught in the best of times and
the worst of times. The popularity of esthetic
services has increased dramatically in the
past few years and the need for well-trained
technicians continues to rise.
Whether it is medi-spas, holistic spas or
any other aspect of esthetics, the field is so
much better than it was 10 or 20 years ago.
In years past, estheticians could only
dream of working with medical professionals. Only a very fortunate few were able to
achieve this goal.
Then plastic surgeons started to embrace
the benefits estheticians could offer their
clients. This was a great breakthrough, but
there was still not a good dialogue with
dermatologists.
Today this has changed. It is the best of
times to be an esthetician. The opportunities are expanding, the field is growing and
even more education is available. Reference
sources have exploded with choices. There
are more books, more DVDs, more internet
sites that are truly educational in nature.
Whether it is the products we have available,
the technology advancement or our educa-
| JANUARY 2009 | TEXAS STYLIST & SALON
tional resources, we are in the best of times
and looking forward to keep improving.
The field of esthetics is in the midst of
the most popular word of the day: change.
New technologies are emerging daily and
technicians are hard pressed to keep up with
the innovations; then there is the time and
research it takes to determine the reality and
validity of their purported usefulness. States
are starting to revisit estheticians’ practices
and evaluating whether their education is in
line with the services they render, in order
to assure public safety. This too is a positive
in today’s world.
The current economy may represent the
worst of times, but it also is full of valuable
lessons. The big three carmakers and huge
financial institutions have demonstrated that
you have to run a tight ship and your product
must be competitive and up-to-date. All the
“dinosaurs” need to be weeded out. No one is
going to offer bailout money to small esthetic
practices. We have to make sure our finances
are in order and that we eliminate waste – be
it in money management, non-profitable
services or inventory that doesn’t move.
The beginning of a new year is an excellent time to reevaluate our menus, our services and our businesses. Are the services we
offer still all popular? If not, why not?
In tough times, clients will still spend
money but they want results. They want
to feel they are getting the best return on
their investment. Do the services you offer
really do this? If not, what improvements
could you make? Is there a need for a piece
of equipment or more effective products?
Also, think about your retail items. Do they
meet the needs of your clients? Do they help
them reach their goals? Do they have issues
or problems? Can these issues be resolved or
should you replace those items?
It is a good time to do serious reevaluation of all services and products. How can we
improve? Are we knowledgeable of current
technologies or are we, like those big three
automakers, behind in our retooling efforts
and financially not as solid as our competitors. If we are behind in any of these areas, it
is time to take stock and correct the problem.
One weakness that still plagues our
industry is education. Most estheticians start
practicing with minimal training, designed to
get them into an entry-level position. In the
limited number of hours required for these
programs, there isn’t enough time to expand
on or develop advanced skills like full body
waxing, acid treatments, microdermabrasion
or any other advanced technology.
Hope is on the horizon as schools offer
more advanced classes today than ever before.
But we have to be careful shoppers as we
peruse our educational choices. It may be the
least expensive route to purchase a training
video, or have someone teach you how to do
a service via the internet, but what do you
know about the educator and about the accuracy of the material they present? Do you get
the same expertise as you would if you could
learn under direct supervision? Since recession is a time of change and improvement, it
is a great time to enhance your education.
A good example of the need for change
and improvement is with waxing. Technicians
in wax videos and on trade show floors and
classrooms often abandon techniques for the
prevention of cross contamination and adherence to OSHA guidelines. The proponents of
glove-free waxing and double dipping need to
take an OSHA blood borne pathogens class.
Standard precautions state that we consider all body fluids except sweat to be contaminated and we must use preventative measures
to prevent cross-contamination. OSHA and
the CDC require these precautions. All states
must adhere to or have standards that meet or
exceed OSHA and CDC guidelines. There
is no longer any excuse for waxing without
gloves, to do so puts both the technician and
the client at risk.
In one recent video I saw, the “educator” said the only time you need to change
wax sticks is if you see blood and that a bare
fingernail is the best device to flick loose
wax when doing Brazilians. Others say they
can’t wax with gloves. I’m sure these people
have no wish to harm others; they must be
ignorant of the methods of transmission of
infection.
You don’t have to see blood for there to
be other potentially infectious material. Since
we keep wax at just over 100 degrees F, it is a
perfect breeding ground for bacteria. It is an
incubator, not an autoclave. We as an industry
must eradicate waxing misinformation. As
individuals, if we see or read something that
doesn’t mesh with the nationally set standards
we need to follow our knowledge and adhere
to risk management practices.
Our vendors and suppliers may or may
not be esthetic specialists. If you see something in their training material that needs to
be updated to standards of the 21st century,
bring it to their attention. In this way, we can
work to improve the industry and protect
each other.
Let’s work together to make 2009 the year
of change and clean up techniques and information to protect our clients and ourselves. It
can be the best of times or the worst of times.
Let’s work to make it the best it can be.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since
1980. A CPCP permanent makeup technician for over 18 years she served a
4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and
CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For
more information visit www.estheticsnw.com.
800-789-3211
www.salonsource.biz
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Accountability – No Compromise
Better Business
Neil Ducoﬀ
Greetings fellow entrepreneurs. Did you
receive your government bailout check yet?
I’m talking about the bailout check that
will cover all those questionable and utterly
bad business decisions you’ve made. And you
even get to use some of that money to take a
“business trip” to a fine resort spa to decompress from all that stress you’ve been under
– just like the executives at AIG.
What is compromise? Compromise is
a mode of thinking and behavior. It’s when
leaders see and even acknowledge that a problem exists, but fail to engage, or at best, take
the easier path of self-interest.
Today, the American people are paying
the price of leadership compromise by our
elected officials up to and including the Oval
Office. We’re paying the price of leadership
compromise in our banking institutions, big
business, oil companies, the Big Three automakers and Wall Street. It is compromise that
stole Christmas.
With the current economic freefall putting hundreds of thousands out of work,
decimating Americans’ retirement savings
and forcing American businesses – many of
them decades old – to severely downsize if
not declare bankruptcy, the state of the U.S.
economy is at the very forefront of Americans’ concerns. It is one of the most important issues at stake as we move forward with
the Presidential transition. It is, in fact, the
major news story of the day, with no sign of
letting up any time soon.
Moreover, there has not been one word
about direct or indirect responsibility or
accountability by any of the people who
propelled this disaster. They include the
bankers and finance companies who gave out
sub-prime mortgages like penny candy. Then
we have the Big Three automakers who went
begging to Washington for bailouts while
swooping in on their multi-million dollar
corporate jets. Also included are the leaders of
Lehman Brothers, AIG, Citibank and others.
Their multi-billion dollar golden parachutes were long-stashed away, while the
millions of senior adults on fixed incomes are
watching their retirement savings crash and
burn. Now they have to face the likelihood of
ending their lives in true poverty.
Worst of all, the American government
itself – from the president on down – have
been sidestepping their own responsibility and have been literally throwing money
– taxpayer money – at the very players who
engineered this crisis.
Am I angry? You bet I am. I’m angry
because the leaders of our banking system,
major corporations and especially our leaders
in Washington, D.C. don’t get it. They don’t
get what accountability and no compromise
is all about. They don’t get that doing what’s
right is often the toughest part of leadership,
that respect for people and doing the right
thing come before profit.
Not only is the bailout not working, it’s
putting billions of dollars back into the very
hands of those that compromised and created
this economic nightmare, and without any
demand for reparation. Most of all, it doesn’t
fix the fundamental issue: that compromise
created this mess. Instead, it actually forgives
it and enables compromise to continue.
That’s not only wrong, it’s bordering on
criminal.
I don’t know about you, but if I, or
anyone I know, or for that matter any Joe the
Plumber even attempted to do what those
corporate leaders have done, they’d be fired,
arrested for embezzlement, or at the very
least forced to pay back what was stolen. So
why are they getting handouts without being
forced to do penance?
America can no longer afford to be
compromised by greed and hubris. And the
American people need – and deserve – to see
a measure of penalty doled out. Think about
our priorities, we prosecute and send Martha
Stewart to jail for one instance of insider trading, yet the only person she hurt was herself.
The unethical and immoral behavior of the
group of business leaders who brought down
our entire financial system – hurting millions
in the process – don’t even get a slap on the
wrist. There’s something wrong with that
picture.
In my new book, “No-Compromise Leadership,” I wrote, “When leaders compromise …
it’s the equivalent of a captain drilling holes
in the bottom of a ship.” Now is the time for
all leaders to practice accountability and to
live the no-compromise mantra.
Salons and spas touch and communicate
with millions of people every day. Let’s show
America and the world what no-compromise
leadership looks like. Let’s spread the word
that no compromise and accountability is
non-negotiable in business and government.
By doing so, we can all emerge from this
mess as strong and vibrant businesses.
Neil Ducoff is the founder and CEO of Strategies, a business training and
coaching company specializing in the salon and spa industry. During his
38 years as a business trainer, coach, keynote speaker and author, Ducoff
has gained respect as an expert of team-based compensation. For more
information, visit www.strategies.com or e-mail [email protected].
success style spirit
2009
Salon Vision
A CONFERENCE DEDICATED TO THE
NEEDS OF SALON OWNERS
may 17Ð18 i austin
Ð ARE YOU LOOKING FOR THE LATEST TOOLS &
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Or call 512.415.8300
Retail Matters
by Gordon Miller, Executive Director,
National Cosmetology Association
As the saying goes, “Numbers don’t
lie.” And with retail sales hovering at under
seven percent of salon sales industry wide,
the truth is that retail remains the great
untapped profit stream for most salons.
Importantly, retail might hold the key
to meeting the challenges of the very real
economic crisis at hand.
Although there are many differences
between successful salons and the rest, it’s
hard to find a salon with a healthy bottom
line that does not have a strong retail program. So what’s holding us back? Success is
all about making the right choices. Here are
ten reasons to choose retail:
Top Reasons to Be Serious About Retail
1. Successful salons retail. Retail is one
of the big success drivers for leading salons.
2. Clients like retail. A recent study
showed that 78 percent of clients would buy
products recommended by their stylist.
3. High profit margins. With an average
gross margin of 50 percent, a properly managed retail program can be highly profitable.
At 240 days a year of operation, an increase
of just $50 per day in retail sales translates
into $12,000 in annual sales; $200 per day in
new sales brings in $48,000.
4. Increased client retention. Retail
creates another point of connection with
clients and encourages client loyalty.
5. Employee benefits. Retail profits
are often used to provide benefits such as
vacation and sick pay, health insurance and
bonuses for performance.
6. Staff training programs. A strong retail
program brings high-quality manufacturersupported education to your staff to keep
them up with the latest trends and techniques.
7. Increased staff retention. It’s been
proven repeatedly: Staff retention is higher
in salons that offer employee benefits and
education. Retail holds the key to both.
8. Better cash flow. A strong retail
program adds cash to your bank account,
which provides a financial cushion during
challenging times.
9. Enhanced salon image. Leading
brands bring with them the image they have
created through marketing to consumers.
That image rubs off on your salon in the
mind of consumers.
10. Builds a winning culture. Success
breeds success. The stronger your retail
program, the stronger every part of your
salon will be.
Experience tells us that building a successful retail program is all about choice.
You can choose to lose the opportunity to
grow your business by not focusing on retail
or you can choose to succeed.
You can choose to be “diverted” by
product diversion or you can focus on
the power of retail to transform salons by
creating both wealth and opportunity for
increased education, staff retention, client
loyalty and personal gain.
The National Cosmetology Association
plans to launch an industry-wide campaign
that will show how service and retail go
together to help create a stronger, more
professional industry. This new program
will include:
• An industry-wide marketing campaign
promoting the value of retail to salon owners
and professionals, promoting economic empowerment through increased profitability.
It will consist of a significant print and
online presence focused on inspiring salons
to use growth in retail as a key to beating the
recession and building long-term success.
In addition, each month we will feature
a case study, benchmarking information and
step-by-step, easy-to-implement guidance
on creating a simple yet successful long
term retail program.
• A grassroots salon retailers network
promoting role models to inspire success
among their peers.
To do this, we must recognize levels of
retail expertise and focus, so that salons,
regardless of size or experience, can be part
of a nationwide program with which they
can relate and grow. Our goal is to support
incremental growth in a way that serves the
needs of salons and professionals at various
levels of experience and commitment.
•A robust online repository of easy to
use proven tools, benchmarks and best practice systems to help build retail success.
Built with input from the best retailing
minds the industry has to offer, we will use
the internet to further push out a strong,
ongoing message of economic empowerment rooted in strong retails sales, inclusive
of a variety of forums for engagement,
feedback and support.
• A grassroots support system of education, inspiration and motivation using
existing industry events to help create and
sustain momentum.
Through a series of live workshops,
panels and case studies directly connected to
print and online resources, we’ll bring to life
the power of retail profits to change salons
for the better.
This spring, the NCA will launch this
important initiative to help grow our industry. Stay tuned to this column for updates.
The National Cosmetology Association is the largest organization of salon
professionals in the world. Its mission, since its inception in 1921, has been
and continues to be to ensure that working salon professionals have the
tools and resources available to create career success with integrity. For more
information on the NCA, visit www.ncacares.org or call 312-527-6765.
PBA Tracks Political Changes
The FICA Tax Credit would give salon
and spa owners a dollar-for-dollar tax credit
It is imperative to understand some of key on the FICA taxes paid on employee’s tipissues facing the beauty industry and to unincome – employers currently do not share
derstand what they will mean for everyone’s
that income but are taxed on it – putting the
bottom line.
professional beauty industry on equal footing
The professional beauty industry can exwith the restaurant industry. This legislation
pect politics to play an increasing role in how
would significantly help the industry to lower
the industry conducts business and moves
its tax liability and allow owners to further
forward as a whole.
invest in their businesses.
President-elect Obama is set to take office,
Positive Impact: Credit card interthere is a Democrat controlled congress and
change fees may be decreasing. For years,
changes coming to many state legislatures.
small businesses like salons, spas, restaurants
As the voice of the professional beauty
and other merchants have been waging a
industry, the Professional Beauty Association
quiet war with the credit card companies over
(PBA) aims to keep its meminterchange fees – the hidden
bers and the entire beauty
costs of processing credit
industry abreast of legislation
The professional
and debit card transactions
that has the potential to affect
that can gobble up a store’s
beauty industry can
their businesses, as well as
profits while earning banks
provide a collective viewpoint
a pretty penny. With a new
expect politics to
to Congress and other governCongress set to take power
ment officials on the ramificain January, we’re likely to see
play an increasing
tions legislation could have on
the resurrection of the Credit
role in how the
the industry.
Card Fair Fee Act.
Negative Impact: It is
This federal legislation
industry conducts
important to understand the
would require credit card
proposed “card check” law,
companies with substantial
business and moves
known as the Employee Free
market power to negotiate
Choice Act. This law could
forward as a whole.
with merchants and retailers
have a significant affect on the
on terms for fees paid when
beauty industry and many other main street
processing card transactions. Interchange is
businesses. Card check would make it costa percentage of each transaction that credit
effective for unions to go after such businesscard companies collect from merchants on
es as beauty and nail salons, spas, restaurants
every purchase. The fee varies with type of
and other retail establishments, which have
card, size of merchant and other factors, but
never experienced unionization before.
as much as $2 of every $100 consumers spend
The law would eliminate the secret ballot
goes to card processors.
process currently used for unionization in the
Positive Impact: Another nice change
workplace and replace it with a card check
could be the License Mobility Petition. At
system. Once a union persuades more than
the state level, the PBA is working on raising
half of workers to sign membership cards,
awareness with state legislatures about license
simply having that percentage of signed cards
mobility. Salon professionals can sometimes
would automatically certify the union.
face state regulations that limit their ability
Without the secret ballot process, card
to practice their craft and conduct business
check would expose employees to intimidawhen moving across state lines. License motion and bullying tactics from union organizbility allows a licensed professional certified
ers. Ultimately, it would deprive them of
to be in good standing to qualify for licensure
their right to vote in private. From large-scale
from one state to another without further
beauty manufacturers to individual beauty
examination.
professionals, this is a law that could have
To sign the petition and support other
serious consequences for the beauty industry.
stylists across the nation, visit probeauty.
Positive Impact: On a happier note is
org/licensemobility.
the FICA Tax Credit for Salons and Spas. The
To learn more about other issues that have
PBA has actively supported this proposed
the potential to influence our industry or to
legislation for the last several years. The bill’s
get involved with the PBA’s government afprincipal sponsor, Rep. Shelley Berkeley of
fairs efforts visit probeauty.org/advocacy.
Nevada, has retained her seat in the U.S.
House and has poised herself to keep this isSam Leyvas is the director of government affairs for the Professional Beauty
sue a priority. Additionally, 2009 and 2010 are
Association. He is responsible for tracking legislation and regulations at
the federal and state level, keeping PBA’s membership informed of issues
likely to be years in which we will see a flurry
relevant to the beauty industry and informing members on how they can
of tax legislation in Congress – giving our
become active in government affairs issues. For more information, contact
industry newfound opportunities to advocate
him at 800-468-2274 x3437 or [email protected].
for a FICA tax credit.
By Sam Leyvas
Barber Newsletter Hot
Off the Press and In the Mail
If You Haven’t Received Your Copy You
May Need to Update Your Address
Schools Contribute To Tuition
Protection Accounts
Texas Occupations Code Sets
Required Funds
All barber schools and private beauty
culture schools will receive a letter from
the Texas Department of Licensing and
Regulation (TDLR) the first of January 2009,
explaining the Tuition Protection assessment
to school owners.
The Texas Occupations Code states barber and private beauty culture schools must
have a legislatively specified amount of funds
in their tuition protection account. If the
balance is below the minimum on January 1st
of any year TDLR must assess the amount
needed to reach the minimum. January 1,
2008, both the barber and private beauty culture school accounts were below the required
amount.
An annual review of the two accounts is
made to determine whether sufficient funds
are available for the purpose of refunding unused pro-rated tuition to a student should the
school the student attends cease operation
before the course is completed.
Private beauty culture schools must
maintain a tuition protection account balance
of $200,000 and in order to bring the balance
of that account back up a $220 assessment is
required. Barber school owners are assessed
$15 to bring their account balance in line
with the Code.
Cosmetology — Shear Numbers
Operators......................................... 103,499
Manicurists........................................ 30,793
Facial specialists................................. 12,090
Weavers .................................................. 177
Braiders................................................... 676
Shampoo specialists............................... 157
Wig specialists........................................... 22
Shampoo apprentices........................ 11,116
Operator instructors........................... 3,963
Manicure instructors................................ 45
Facial instructors...................................... 76
Wig instructors........................................... 3
Students............................................. 21,739
Schools.................................................... 386
Salons................................................. 20,909
Manicure salons.................................. 1,366
Facial salons............................................ 541
Facial/manicure salons........................ 3,767
Hair braiding/weaving salons................ 132
Wig salons................................................. 35
Independent contractors................... 36,643
Dual shop/salon . ................................. 234*
Barber — Shear Numbers
Barbers............................................... 12,880
Barber manicurists................................. 392
Barber technicians.................................... 20
Barber hair braiding specialist................. 41
Barber shops........................................ 5,340
Barber manicure shops.......................... 125
Barber hair braiding shops . ...................... 2
Barber hair weaving shops . ...................... 2
Dual shop/salon.................................... 234*
Barber instructors................................... 148
Students............................................... 1,574
Schools...................................................... 37
Class A Barber booth rentals.............. 3,396
Barber manicure booth rentals . ............. 70
Barber hair braiding booth rentals............ 1
* Dual shop/salon also listed in cosmetology statistics
The Barber Newsletter was mailed to
every licensed Texas barber in November and hopefully you have your copy in
hand. If not we may not have your correct mailing address.
Remember, if you
move and your mailing
address changes, you need
Adelina Arellano, a member of
to file a change of address
the TDLR Financial Manageyour new address, your
with TDLR within 30
ment team, sorts through the
email address, and
days. Changing your adreturned barber newsletters.
your name as it appears
dress is free and will assure
on your license.
that you get your renewal
As a Texas barber
notice and license in a
$10
of
your
license
fee
is
dedicated
to the
timely manner.
newsletter
and
we
want
you
to
receive
it. If
There are several ways you may file a
you
know
of
a
barber
who
didn’t
receive
his
change of address with TDLR. You can email
newsletter,
please
spread
the
word
and
ask
the information to [email protected].
tx.us. You also may call (512) 463-6599, or fax him or her to notify TDLR of their address
change.
your new information to (512) 475-3823. To
Barber newsletter issues will be mailed
change your address by mail, barbers should
March,
June, September and December and
mail a note containing their new informawe
want
to make sure your copy doesn’t
tion to TDLR, Licensing Division, P.O. Box
get
returned
to us. Add TDLR to the list of
12884, Austin, TX, 78711.
people
you
notify
of your change of address,
However you file your change of address,
please.
be sure to include your license number,
Barba Shaving Cosmetologist
It’s Against the Law!
Did you know the word barber is derived
from the Latin word barba which means
beard? To get a shave in a barber shop a
client must be shaved by a Class A Barber.
Barbers work hard as students to obtain the
eighty (80) practical shaving hours, as well as
the time required to complete the classroom
curriculum.
Texas Barbering Law specifically addresses
shaving in Section 1601.002 of the law. It
states: barbering means treating a person’s
mustache or beard by arranging, beautifying,
coloring, processing, shaving, styling, or
trimming.
Here is a scenario that took place in San
Antonio. A licensed cosmetologist worked in
a properly licensed barber shop. A customer
asked for a shave and the cosmetologist
performed the service. Was the cosmetologist
allowed to perform the service on the client?
The answer is a resounding NO!
Texas Law defines “cosmetology”
and the word “shave” does not appear in
that definition. Texas Cosmetology Law
1602.002(C)(5) states a cosmetologist can
perform or offer to perform for compensa-
tion a treatment of a person’s mustache or
beard by arranging, beautifying, coloring,
processing, styling, or trimming. No where
do you find the word “shave” in the cosmetology law, therefore, a licensed cosmetologist
may not perform shaving services.
Shaving is not an allowable service under
the Texas Cosmetology Law. As a result, it is
not in the curriculum in cosmetology schools
and cosmetology students are not trained to
shave.
Keeping knowledgeable of the laws and
rules that govern your career is a prudent
thing to do. It not only keeps your clients
safe but it saves you the stress of being cited
with a violation. If you are uncertain whether
an action is allowed call or email the Texas
Department of Licensing and Regulation. We
are here to help you!
TDLR Customer Service
1-800-803-9202 | 512-463-6599
Cosmetologists email:
[email protected]
Barbers email:
[email protected]
SHOPS FOR SALE
NEW EQUIPMENT
SALON FOR SALE IN EL PASO, TEXAS Excellent location, 1200 square feet, five styling stations, two Italian shampoo bowls, two hooded dryers, washer / dryer, fur nishings and more.
(915)490-8087
ELEGANT NAIL SUPPLY: We wholesale and
retail New & Used Salon Equipments, Salon Furniture and all brand-name products OPI, IBD,
Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
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LOVELY HAIR STUDIO Stylists wanted.
Modern, professional atmosphere! Backbar included + much more! 1st month free! Contact
Leila (281)650-6404
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LEASE OFFERS
BEAUTIFUL SALON IN KATY Spaces
for rent. Call (281)392-1170
ARLINGTON, TEXAS - CRYSTAL ROSE
SALON HAS TWO STATIONS FOR LEASE
$120 per week plus four weeks free rent! Commission also available. Newly remodeled salon. Call
(817)300-0324 for details.
GALLERIA AREA! STYLIST STATIONS
FOR RENT $200 to $250 per week. Receptionist and shampoo assistants provided. Monday to
Saturday. Great atmosphere! Two private rooms
available. Call (713)960-0210, ask for Sandy.
DALLAS, TX - SPACE FOR LEASE - READY
FOR HAIR SALON Great location near Mockingbird Lane. 900 sq.ft. Only $1700 monthly. 4509
Greenville Avenue, Suite A, Dallas, TX 75206. Call
(469)358-0987
OFFER YOUR CLI ENTS MORE
Tamera Acey, a Health & Weight Loss Advisor can assist them, or she can train you how to offer
this valuable service yourself. Help your Clients
truly feel better. Call her at (503)267-9189 (Pacific
time) or e-mail: [email protected]
$
FIVE YEAR OLD SALON FOR SALE
IN ROCKWALL, TEXAS 2000 square
feet. Four styling stations, one nail station, one
pedicure spa station, three shampoo bowls, two
chair dryers. Excellent location, busy salon.
$38K. Serious inquiries (214)536-9075
$ 2 5 , 0 0 0 F O R S A L O N L O C A T E D IN
PASADENA, (HOUSTON AREA) TX Busy
Shopping Center with Annual Salon Sales of
$100,000 + 8 Chairs, 2 Shampoo Bowls, Fully
Loaded , All Equipment I ncluded. C all
(832)928-0753
SELL YOUR SALON OR BARBERSHOP
HERE! Looking to relocate and need to sell your
shop? Ready to retire and looking for the right person to sell your business to? Reach the people that
will buy from you. Advertise in the Texas Stylist
Newspaper classifieds and reach almost 30,000
beauty/barber professionals. Call (503) 297-7024 or
visit www.stylistnewspapers.com.
USED EQUIPMENT
SELL YOUR USED EQUIPMENT HERE!
Recently remodeled and need to sell your old furniture? Upgraded your esthetic equipment? Reach the
people that will buy from you. Advertise in the Texas
Stylist Newspaper classifieds and reach almost
30,000 beauty and barber professionals. Call (503)
297-7024 or visit www.stylistnewspapers.com.
PROFITABLE
SIDELINES
SERVE OR SELL THE HEALTHIER COFFEE IN YOUR SALON This Organic coffee focuses on the health and wellness of your customers.
It also creates residual income for you. Visit
Saloncoffee.com or call a Representative to get
started. Cathy (915)490-0080
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Hair Extension
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makeup, facials, manicures and pedicures, waxing
& hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com
January 26, 2009 - Dallas, TX
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FULL LACE WIGS Large Stock Available: Indian Remi, Yaki, Silky Straight, Water Wave,
Body Wave, Jheri Curl, Deep Wave. Lace Wig
Supplies - Ultra Hold, C-22, Mity Tite & Starter
Kits available. Call 1-800-443-0226 or visit our
Dallas Showroom, 13101 Preston Road, Suite
411, Dallas, Texas or online at
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back free! Satisfaction guaranteed. (740)682-6747.
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DENTAL, VISION, CHIROPRACTIC, PRESCRIPTION Individual and Household $19.95
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(541)461-4564 (home)
DO YOU OFFER CE CREDITS! ARE YOU A
CE PROVIDER? Reach they stylists that need to
know about you. Advertise in the Texas Stylist Newspa per classifieds and reach almost 30,0 00
beauty/barber professionals. Call (503) 297-7024 or
visit www.stylistnewspapers.com.
It’s 2009 Spring Show Season
International Salon & Spa Expo (ISSE)
Long Beach, Calif. | Jan. 31 – Feb. 2, 2009
As the West Coast’s largest beauty event,
The International Salon & Spa Expo (ISSE),
promises to bring together the highest quality
manufacturers, valuable educational opportunities and a professional atmosphere.
Held January 31 – February 2, 2009 in
Long Beach, CA, ISSE offers beauty professionals the opportunity to learn everything
from styling techniques to how to run a
profitable salon. With over 400 top quality
exhibitors, ISSE 2009 guarantees another action packed event with industry leaders such
as: Martin Parsons, Kim Vo, Orlando Pita &
T3 Micro, Karg + Blackwell, Charlie Price,
Bennie Pollard, Sassoon Academy and the first
ever Hiroshi & Mogi combined class to name
a few. Captivating and controversial, international hair stylist and TV star, Tabatha Coffey,
will emcee the main stage/International Fashion Theater.
ISSE 2009 will continue to feature the
International Fashion Theater, Technical Theater, Hands-On Education and a brand new
Latino Fashion Theater on the Arena show
floor. For tickets and additional information
on ISSE, please visit probeauty.org/isse.
International Congress of Esthetics & Spa
Dallas, Texas | March 22-23, 2009
The International Congress of Esthetics
and Spa, Dallas will take place at the Arlington
Convention Center on March 22 and 23, 2009.
Don’t miss the newest information and
developments in skin care, spa treatments
and high-tech innovations. Attend valuable
lectures and take part in hands-on demonstrations and networking events at the
General Session, In-Depth Makeup Class
and Advanced Salon/Spa Business Seminar
led by recognized field experts. You will learn
useful information that will enable you to
advance your skills and knowledge to excel in
the industry.
For more information call 1.800.471.0229
or visit www.LNEONLINE.com
America’s Beauty Show
Chicago, Illinois | March 28-30, 2009
America’s Beauty Show (ABS) in downtown Chicago on March 28-30, 2009 will deliver great events, education and convenience
for all salon pros, exhibitors, headliners, style
icons and top media maestros at McCormick
Place West.
Hundreds of the world’s top manufacturers and distributors will offer educational
platforms and displays of the newest and most
important products and services salon and
spa owners need to expand their businesses.
All educational classes and special events at
McCormick Place West will be just steps from
the spacious exhibition halls of the co-located
America’s Beauty Show and America’s Expo
for Skin Care & Spa.
For information on America’s Beauty Show,
visit www.AmericasBeautyShow.com/2009.
IBS New York
April 26-28, 2009
IBS New York, in its 92nd year, draws
more than 50,000 salon owners and beauty
professionals and provides top-notch education, an impressive main stage and extensive
exhibit floor to compare and shop the newest
and most innovative products and tools.
The finalists from Bravo TV’s Shear Genius
Season 2 will appear on the main stage along
with renowned artists Nick Arrojo, Martin
Parsons, Charlie Price and Kim Vo. Don’t miss
these celebrity stylists’ tips, techniques and
secrets to making clients look phenomenal.
More than 100 free classes are included
with exhibit hall admission in haircutting,
color, styling, makeup and nails. Additionally,
motivating and inspiring business-enhancing
classes are available.
Included in the ticket price is entrance to
New York’s leading spa show, International
Esthetics, Cosmetics and Spa Conference also
held at the Jacob Javits Convention Center.
For more information or to register visit www.
IBSnewyork.com or call 800-427-2420.
Salon Vision 2009
Austin, Texas | May 17-18, 2009
Salon Vision 2009, May 17-18, 2009 held
at the Austin Hilton Hotel in Austin, Texas,
is a new conference event designed for progressive and focused salon owners who are
looking for the tools, products and services to
grow their businesses and keep them at the
forefront of the industry.
The conference will feature outstanding
educators and organizations and will allow
salon owners to gather information in a relaxed and stylish setting so they can strengthen existing relationships and generate new
long term business. The two day program
will begin with keynote presentations and
will address three critical areas facing salon
owners who are determined to become or
remain market leaders: SUCCESS – the tools
and techniques to generate and retain new
clients as well as information on managing
costs. STYLE – the latest trends in the industry and how to incorporate them in the salon.
SPIRIT – personal development and getting
the motivation to become a better manager
and business owner.
“This new conference meets a real need
for salon owners who want to realize their
ambitions and get to the very top of the industry” said Steve Farrer, Executive Director
of Salon Vision 2009. For information visit
www.salonvision2009.com
January 2009
 19-20: Redken Symposium, Las Vegas www.redkensalon.com
 25-28: The Strategies Incubator, Austin, TX www.strategies.com
 31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE),
Long Beach, CA www.probeauty.org/isse.
February 2009
 8-9: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
 18-21: SPATec North America, www.spatecna.com 954 942 8143
or [email protected]
 21-23: 2009 Spa & Resort Expo and Conference, Los Angeles, CA
www.spaandresortexpo.com www.medaestheticsconference.com
 21 - 24: Bronner Bros. International Hair and Beauty Show,
Atlanta, GA www.bronnerbros.com
 22-23: The Makeup Show Miami, FL www.themakeupshow.com
212.242.1213
 22-24: Strategies presents No-Compromise Leadership, Centerbrook, CT www.strategies.com
March 2009
 1-3: Professional Beauty London, www.professionalbeauty.co.uk/london
 8-9: ABA Canada - Montreal, Canada www.abacanada.com
 8-10: Strategies presents Success for Today’s Salon/Spa
Manager , Centerbrook, CT www.strategies.com
 15: Beauty School Forum, Barristar Productions, Orlando, FL
www.barristar.com 800 SHOW-432
 15-16: The Makeup Show Los Angeles, CA 212.242.1213
www.themakeupshow.com
 15-17: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com
 16-18: Strategies Mastery, Centerbrook, CT www.strategies.com
 20-22: Asia Spa and Wellness Festival, www.asiaspafestival.com
 22-23: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 or www.lneonline.com
 22-23: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com
 28-30: America’s Beauty Show, Chicago, IL call 1-800-648-2505
www.AmericasBeautyShow.com
 28-30: America’s Expo for Skin Care and Spa, Chicago, IL
www.AmericasExpo.com or call 1-800-648-2505.
 28-30: America’s Latino Beauty Congress, Chicago, IL call 1-800648-2505 or visit www.AmericascBeautyShow.com/Congreso.
 29-30: ABA Canada - Toronto, Canada www.abacanada.com
 29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto
Rico www.sanjuanbeautyshow.net
 29-4/1: Strategies Incubator, Centerbrook, CT www.strategies.com
JANUARY
 4: SO.CAP.USA Hair Extensions presents Certification Class,
Arlington, TX 1-888-460-3031 www.socapusa.com
 5: K.M. Impressions presents Certified Airbrush Makeup Course I,
San Antonio, TX (210)655-4624 www.kmimpressions.com
 6: K.M. Impressions presents Certified Makeup Course I, San
Antonio, TX (210)655-4624 www.kmimpressions.com
 6: Skin for Life presents Vascular Removal, Austin, TX (512)9449780 www.skinforlife.com
 7: K.M. Impressions presents Certified Airbrush Tanning Workshop, San Antonio, TX (210)655-4624 www.kmimpressions.com
 10-11: Westmore Academy of Cosmetic Arts presents Eyebrows
Only, Burbank, CA 1-877-978-6673
Houston, TX 1-888-460-3031 www.socapusa.com
 12: Salon Source presents Keratin Complex Hair Therapy, Ft. Worth,
TX (817)732-7979 ; Houston, TX (713)789-3211 www.salonsource.biz
 12: Skin for Life presents LED Light Therapy & Microdermabrasion
Fundamentals, Austin, TX (512)944-9780 www.skinforlife.com
 17-18: Westmore Academy of Cosmetic Arts presents Beauty
Airbrush, Burbank, CA 1-877-978-6673
 19: K.M. Impressions presents Certified Bridal Makeup Class, San
 19: Novita Spa presents Chemical Peels, Georgetown, TX 1-888738-0701 www.novitaspa.com
 19: Skin for Life presents Aesthetic Boot Camp, Austin, TX
(512)944-9780 www.skinforlife.com
 23: Novita Spa presents LED Photo Facial & Microderm Class,
Georgetown, TX 1-888-738-0701 www.novitaspa.com
 24-25: Westmore Academy of Cosmetic Arts presents Hairstyling
Updo’s, Burbank, CA 1-877-978-6673
April 2009
 5: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041
or visit www.ghbexpo.com
 5-6: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
 5-6: ABA Canada - Winnipeg, Canada www.abacanada.com
 19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007
or intercoiffure.us
 19-20: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
 25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,
708-633-6328, www.proudlady.org
 26-27: ABA Canada - Vancouver, B.C. www.abacanada.com
 26-27: Cosmoprof Beauty presents Spring Style Show, San Jose
CA www.cosmoprofbeauty.com
 26-28: IBS NewYork, New York www.ibsnewyork.com
 26-28: International Esthetics, Cosmetics and Spa Conference,
Jacob Javits Convention Center, New York www.iecsc.com
 26-28: Strategies Business Series 4.0 - Session 1 of 4, Centerbrook, CT www.strategies.com
 26-27: Strategies presents High Performance Front Desk Training,
Austin, TX, 1-800-417-4848 www.strategies.com
May 2009
 2-4: International Congress of Esthetics and Spa, South Beach, FL
1-800-471-0229 or www.lneonline.com
 3-4: JosDen International Beauty Expo, Oakland, CA, www.josden.
com or (909) 758-9333 – (866) 907-9333
 3-4: ABA Canada - Edmonton, Canada www.abacanada.com
 3-4: Barnum Fashion Focus, Cleveland, OH www.victorybeautysystems.com
 8-10: Health and Beauty Expo, Vancouver, Canada www.jamexpo.ca
 17-18: Salon Vision 2009 Conference “Success/Style/Spirit”,
Austin, TX contact Steve Farrer 512 415 8300
 17-18: Bronner Bros. International Hair and Beauty Show, Baltimore, MD www.bronnerbros.com
 17-19: The Makeup Show New York www.themakeupshow.com
212.242.1213
 17-19: Global Spa Summit, Switzerland, www.globalspasummit.org
 17-20: Strategies Incubator, Centerbrook, CT www.strategies.com
 18-20: The 14th China Beauty Expo, www.chinabeautyexpo.biz
 31 - June 2: International SalonSpa Business Network Annual
Conference, Amelia Island, FL, 1-866-444-4272
 31-6/2: Strategies presents The New Rules of Staff Communication, Centerbrook, CT www.strategies.com
 25-26: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, Columbus, OH 1-888688-2769 www.perfectbrow.com
 25-28: The Strategies Incubator, Avenue Five Institute, Austin, TX,
1-800-417-4848 www.strategies.com
 26: K.M. Impressions presents Certified Eyebrow Design Class,
 26: Adrian the Dream Weaver presents Hair Extension Certification
Course, Dallas, TX (972)387-5677 www.HairExtension.com
 26: Salon Source presents Keratin Complex Hair Therapy, Austin,
TX (512)454-9200; Dallas, TX (972)392-7575 www.salonsource.biz
 26: Grace Albert Brow Design and Waxing Academy presents Day
of Brows, Berkeley, CA 1-888-688-2769 www.perfectbrow.com
 26: Skin for Life presents Body Contouring, Austin, TX (512)9449780 www.skinforlife.com
FEBRUARY
 2: K.M. Impressions presents Certified Airbrush Makeup Course I,
 3: K.M. Impressions presents Certified Makeup Course I, San
 4: K.M. Impressions presents Certified Airbrush Tanning Workshop, San Antonio, TX (210)655-4624 www.kmimpressions.com
 8: SO.CAP.USA Hair Extensions presents Certification Class, San
Antonio, TX 1-888-460-3031 www.socapusa.com
 8-9: Salon Source presents the Beverly Hills Cutting Academy
featuring Masaki, Houston, TX 1-800-789-3211 www.salonsource.biz
 8-9: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, San Diego, CA 1-888688-2769 www.perfectbrow.com
 8-10: Novita Spa presents Survival Skills for Estheticians - 3 Day
Seminar, Georgetown, TX 1-888-738-0701 www.novitaspa.com
 9: Skin for Life presents Microcurrent Analysis, Austin, TX
(512)944-9780 www.skinforlife.com
WHAT’S NEW IN THE MARKET
1. Restore Hair’s Proteins and Enhance Moisture
1
Celebrity hairstylist, Philip Pelusi created a revolutionary hair treatment that actually restores hair’s
proteins and enhances moisture by using heated styling tools, such as flat irons and blow dryers. It is
excellent product for time-crunched people.
By using nanotechnology, Pelusi was able to boost the conditioning effects of heat to strengthen the
hair shaft, making hair healthier and shinier. The product increases the hair’s essential proteins, such
as wheat amino acids, to reinforce the building blocks of cell renewal.
This unique multi-task styling treatment’s unique formula and smart approach to hair maintenance
gives great results. RepairHair, P2 by Philip Pelusi, is infused with organic herbs and is highly effective
for thermal styling, which boost conditioning effects of enhancing proteins such as wheat amino acids
and a cystine silicone complex that strengthen the hair shaft for fresh shining hair. Micro-emulsion
technology helps these ingredients penetrate into the damaged keratin site in the hair, making hair literally look brand new.
For more information, call 888-263-4720 ext. 218 or visit www.philippelusi.com.
2
3
5
2. Men Evolutionary Grooming from J Beverly Hills
J Beverly Hills Men introduces a select range of six products to evolved men looking for products
that offer an edge in performance, prestige and appeal:
Moisturizing Shampoo is formulated with a combination of aloe and nettle botanical extracts that
provide moisture balance to the hair and scalp, while providing natural healing and gentle cleansing
properties. Strong Hold Gel has the ability to lock in style, providing dependable long lasting hold for
maximum all day control without buildup or flaking.
Texturizing Cream provides lightweight pliable hold for stylized looks. Its conditioning agents
provide added moisture benefits. Light Hold Pomade boosts shine without greasy residue.
Molding Putty’s high tech formula is enhanced with styling resins that offer a lightweight strong
hold sculpted second day look. Vitamin B5 thickens and moisturizes the hair, making any style possible.
For more information, call 800-980-0098 or visit www.jbeverlyhills.com
4
3. Jet-Setting Style
The new Diane Jetz Mini Flat Iron is perfect for jet-setting style on the go. Create ultra smooth,
polished hair with super-hot 420-degree ceramic plates that stop static and seal in moisture. Ergonomic
grip, mini size and extra-long cord make this a must have, take anywhere style tool.
Diane products are distributed by Fromm International, a leading designer and manufacturer of
world class salon products. All Fromm products are made from the finest materials and workmanship,
and carry warranty protection. For information, call 800-323-4252 or visit www.frommonline.com.
4. The Next Generation in Styling Tools
As a provider of ceramic and nano tourmaline technology, HAI continues to offer hairstylists premier styling products with the launch of the brand new HAI Classic Pro line.
HAI Classic Pro is the next generation of salon professional styling tools from HAI Classic with
new and improved technology and features. The new line has improved ergonomic designs with new
non-slip finger grips and beautiful silver polyurethane outside coatings. The new tools are much lighter
than the previous HAI Classic tools. Nano Tourmaline infused ceramic plates create gorgeous, glossy
and smooth hair in just one pass.
The brand new line of HAI Classic Pro flat irons includes the 1 ¼-inch Convertible, the 2 ¼-inch
HAI-2, the 3/8 inch Twig and the one-inch NuStik. Don’t forget about the re-designed HAI Classic
Pro SST Ionic Hair Dryer, Iron Glove, Iron Tips and Ceramic Brushes.
For more information, call 877-212-8700 or visit www.haiclassicpro.com.
5. Aﬃnage Continues To Expand Indigo Styling Line
Boost, designed to create lift at the root, and Polisher, a liquid shine serum, are the latest product
additions to Indigo, a line of styling products from Affinage. Designed to work in tandem or cocktailed
with the line’s other offerings, Boost and Polisher are the perfect compliment to beautiful, shiny hair.
Boost adds incredible volume, body and control (hold factor 2) to any hairstyle while adding extra
texture to all hair types. Polisher is a liquid shine serum that is used sparingly on dry hair.
Both Boost and Polisher will be available in salons February 2009. Each water-soluble product in
the Indigo line features the stunning blue design, colored product categories and specific hold factors
ranging from zero (hold-free shine), one (gentle), two (firm hold) and three (ultra-strong hold). Indigo
products are designed to be cocktailed to achieve an endless variety of styles.
For more information, call 877-597-2929 or visit www.affinage.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
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January - Stylist and Salon Newspapers

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