JOhn FRiEda - Steel Space Concepts


JOhn FRiEda - Steel Space Concepts
The Frizz-Ease®
Salon Tour
When John Frieda decided they wanted a portable hair
salon with salon chairs and fully functional hair dryers and
flat irons ... they chose Steel Space Concepts to make
it happen!
The unit looks and works like
a complete and real hair salon
Using one of our Steel Space units, we custom built the
interior to accomodate six salon chairs and a front counter
to greet customers. The idea was to go national with a
mobile hair salon and and promote John Frieda® FrizzEase® Hair Care products. The results were amazing with
people not believing what they were seing. The unit was
not only looking and working like a complete and real hair
salon but it was also offering free samples onsite. What
better way to reach out to customers by offering them
complimentary hair touch-up and then offering product
samples tailored to their specific hair needs.
The unit travelled coast to coast offering potential customers
with style solutions for that infamous summer frizz.
• Quick setup of a SP20 using our unique
leg system on any surface
• Fully funcitonal hair salon with multiple
salon chairs complete with mirors, flat irons
and hair dryers
• Custom furniture and set-up complimentary
hair touch-ups and product showcase
• Indpendant power management using
a powerful generator
• Maximum impact with a ground level unit
covering 24’ x 24’ with front counter
• Fully wrapped unit for product marketing
during transport
• Billboard on top for maximum brand
exposure onsite

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