SNEAK PEEK: This Spring, Brunettes Have All The

MARCH/APRIL 2014
VIVA
I am...
Love that
Sambuca
YOUR HAIR COLOUR IS OUR ONLY BUSINESS™
®
AN INTOXICATING
BRUNETTE TO FALL FOR
SNEAK PEEK:
Aloxxi Gets
a Makeover!
New Trends
$2.50 | VOLUME 4 ISSUE 2
This Spring,
Brunettes Have All The
Fun!
#WhatsYour ColorPersona
lit y
what’s
NEW
Sneak Peek!
There is a NEW burst of personality coming to
Aloxxi professional and retail products in 2014.
With a new look outside, but the same quality products
inside, Aloxxi’s new packaging will take your retailing
business to the next level! Look for products to be
rolling out Summer 2014.
CREATIVITY
IS INTELLIGENCE
HAVING FUN
education
--Albert Einstein
GET THE
LOOK!
Color How To
Formula A:
CHROMA 6GV with 20 Vol
Formula B:
Blue LIGHTENER with 20 Vol
Formula C:
TONES 7GV with 7 Vol
Step 1:
Apply ColourPrime Pre-Color Treatment.
Step 2:
Starting in the back perimeter, take
horizontal sections and balayage with
Formula A and B randomly.
Step 3:
Style How To
Continue through sides and top area.
Develop then rinse thoroughly and apply
ColourLock Post-Finisher.
Step 4:
Overlay with Formula C.
Step 1:
Prep with Thickening Serum
and blow dry to 80% dry.
Apply Thermal Protecting
Spray and finish blow dry
with a medium round brush.
Step 5:
Develop then rinse thoroughly and apply
ColourLock Post-Color Finisher.
Step 2:
Create an off center part, then
work with a large curling iron
creating vertical curl direction
away from the face. Separate
curls utilizing a small amount
of Essential 7 Serum.
Step 3:
Finish with Flexible Hairspray.
COVER CREDITS
Color Personality: Love That Sambuca®
Hair: The Aloxxi Team
Makeup: Noel Nichols
Photographer: Scott Nathan
Wardrobe: Lisa Peckham
MARCH/ APRIL 2014
PROMOTIONS
Free!
CONSULTATION BOOK
With purchase of 48 or more tubes of
CHROMA® Permanent Creme Colour or
TONES® Demi-Permanent Creme Colour.
SALON COST: $285.60
CHROMA AND TONES PRICE PER TUBE: $5.95
$50
MARCH ONLY
Salon
Value
New TONES
5GV
GOLD VIOLET SERIES,
available in 5GV and 7GV, is ideal for
low-lighting & color backs.
&
7GV
SALON COST PER TUBE: $5.95
1
NEW
Spray
Version
COLOR PREP IN JUST
STEP
2.5X MORE EVEN COLOR ABSORPTION
COLOURPRIME PRE-COLOR TREATMENT,
An all-in-one professional color primer that equalizes the porosity of the hair for
even color results and extends color longevity. Gently cleanses hair and helps
enhance scalp comfort during development time. Now available in a convenient
spray formula, prepping has never been easier.
SALON COST : $20.00
IF YOU OBEY
ALL THE RULES YOU
MISS ALL THE FUN
--Katherine Hepburn
NEW TONES
GV SERIES
®
TONE UP THIS SPRING
with two new Gold Violet shades in TONES
Demi-Permanent Colour.
Both 5GV and 7GV create soft, balanced warm
tones and are ideal for low-lighting color backs.
NEW
Spray
Version
5GV
&
7GV
COLOURPRIME
SPRAY
COLOR PREP IN JUST ONE STEP
2.5X MORE EVEN COLOR ABSORPTION
A clean and even canvas is the first step to beautiful hair color.
Aloxxi’s ColourPrime Pre-Color Treatment, an all-in-one
professional color primer, equalizes the porosity of the hair for
even color results, extends color longevity, cleanses the hair
and helps enhance scalp comfort. Now available in a
convenient spray formula! Prepping hair has never been easier.
Ultra
Lightener
LIFTS UP TO 9 LEVELS WHILE
PROVIDING MAXIMUM CARE
On and Off-Scalp applications
Creamy consistency for easy, precise application
De-dusted for optimum control and gentle lift
Contains Silk Proteins to protect the integrity of the hair
Contains Olive Oil for improved combability and moisture retention
Ideal for pre-lightening prior to a TONES overlay
SALON VALUE: $36.00
SALON SAVINGS: 25%
SALON COST: $27.00
B uy One
ULTRA LIGHTENER
get one
50% OFF
BUY 4
GET 1
FREE
Essential 7
™
RESTORATIVE HAIR SERUM
3X STRONGER, 3X SMOOTHER, 3X MORE BEAUTIFUL HAIR*
Condition, style, finish and reduce style time with
Essential 7™ Restorative Hair Serum. This weightless versatile
serum is made with seven botanic oils that help all types of hair
achieve strength, beautiful softness, shine and color protection.
SALON VALUE: $87.50
SALON SAVINGS: 20%
SALON COST: $70.00
*vs. untreated hair, after 1 use.
Prices Subject to Change Without Notice.
©2014 Aloxxi International • Los Angeles, CA • aloxxi.com
All Promotions Available While Supplies Last.
NOT Tested on Animals
Purity from a Higher Power®
IT’S KIND OF
FUN TO DO THE IMPOSSIBLE
C olor
--Walt Disney
PERSONALITY
SPOTLIGHT
We Asked Artistic Advisor, Marilyn Cole
WHAT’S YOUR COLOR PERSONALITY?
MARILYN COLE
ESPRESSO YOURSELF®
Favorite Hair Product:
Volumizing Whip…I can do so much
with this one product!
After the Working
Day is Done:
Spend quality time with my
awesome family
Hottest Fashion Trend for the Season:
One Food I Can’t Live Without:
Go to Hairstyle:
I’m in love with the playful colors and
funky patterns coming into play for
Spring 2014
Homemade Tacos
A sleek bob with a deep side part. It’s
a look that never lets me down!
Motto:
“Be the change you want to see in the
world.” I try my hardest to live by it daily.
Celebrities Who Nail Your
Color Personality:
Celebrities Who Nail Your
Color Personality:
Rooney Mara
Zooey Deschanel
HIGH 5
1.
trends
IN FASHION
Hot from the runway, check out
this Spring's head turning looks!
2.
3.
1.
PIXIE CHOP CROP
2.
RETRO REDS
Sangiovese At Sunrise®
Amaretto Perfetto®
3.
IN THE MIDDLE CUTS
4.
BIGGER IS BETTER
5.
MODEL COOL DO
Mezzaluna®
Murano Glow®
Galileo’s Glaze®
4.
5.
I THINK SUCCESS
IS HAVING FUN
--Bruno Mars
PR
newsFLASH!
Aloxxi started 2014 with a big, colorful splash with our consumer photo shoot
featured in Launchpad, and our Firm Hold Hairspray in People Style Watch
and Dry Shampoo in More! ADS
#whatsyourcolorpersonality
So we are asking - What’s Your Color Personality?
As noted in the last issue of VIVA Aloxxi,
millions of Allure, Lucky, Marie Claire,
Elle, InStyle, People StyleWatch, More
~
and People en Espanol
readers are going
to need your help answering “What’s My
Color Personality?” We encourage you to
share the answer – in your salon, with
your clients and on social media using
#whatsyourcolorpersonality.
Let’s start a global conversation!
buzz
GREAT FASHION. GREAT FOOD. GREAT FAMILY AND A
WHOLE LOT OF FUN! THAT’S WHAT MAKES UP THE PERSONALITY OF ALOXXI.
Food
Fashion
Family
Fun
George Schaeffer,
CEO of Aloxxi International and Founder of OPI
SALON
SPOTLIGHT
FAMILY IS…
Devachan Salons
From coast to coast,
Devachan Salons share our philosophy that
going to the salon should be an experience. Utilizing Aloxxi’s consultation book to create a
connection, offering color services that
compliment their renowned cutting techniques,
retailing to grow their business and of course
answering the question
What’s Your Color Personality
for their clients, Devachan hairdressers deliver
some of the best in hair. We love having you a
part of our family!
SHOW US WHAT YOU’VE GOT…
Think your salon truly delivers the Aloxxi experience? We want to see it! Email [email protected] and we just
might profile you in the next issue!
Item No: LTVA1403
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©2013 Aloxxi International • Los Angeles, CA • aloxxi.com
NOT Tested on Animals
Purity from a Higher Power®
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