Course Catalogue 2015

Transcription

Course Catalogue 2015
FIRST YEAR
Course code: EAM101
Level: First cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: PRINCIPLES OF ECONOMICS
Year: I
Semester: I
ECTS credits: 5
Number of hours per week: 3 + 2
Total number of hours: 75
Interpretation of basic instruments of economic analysis, basics of
microeconomics, basics of macroeconomics, basics of international economics
and economic development.
1. Objectives and methods in economic science; economic theory and
economic policy
2. Market, market structures and basic concepts of economic decision
making
3. Basics of supply and demand curves; elasticity of supply and demand
curves
4. Consumer behaviour and consumer choice
5. Production, expenses and economic outputs
6. Factors of production
7. Company, entrepreneurship, innovations and economic growth
8. Market imperfections and economic role of the state; public choice and
fiscal policy
9. Money, money and capital markets, and monetary policy
10. International exchange, trade policy, balance of payment and foreign
exchange policy
11. Circular flow of production and income; measuring production and income
12. Basic instruments of macroeconomic management – interactions of
monetary, fiscal and foreign-exchange policies
13. Economic disturbances and business cycles
14. Economic growth and development
15. Globalization, liberalization and economic integration
The students are able to interpret the data on economic aggregates,
production, expenses, supply and demand, the effect of supply and demand
elasticity on financial outputs of the company, the effects of decisions on
changes in budget expenditures on national output and gross domestic
product, the effects of changes in money supply on interest rates and
investment activity, as well as the effects of interactions of trade, fiscal, and
monetary policies on business cycles, economic growth and development.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 90%
2. Discussions
2. 10%
Weights (%)
1. Mid-term exam
1. November/December 2x40%
2. Quiz
2. 2 x 5%
3. Final exam
3. 10%
Economics/Begg David, Stanley Fischer, Rudiger Dornubuch, McGraw-Hill,
Berkshire 9th Edition, 2008.
Course code: EAM102
Level: First cycle
Status: Core
Course title: BUSINESS ECONOMICS
Year: I
Semester: I
ECTS credits: 5
Business economics is a field of economics that studies how individual firm
operate in contemporary business environment (with furthermore, it aims to
explore the influence of different factors on business performance measures
such as efficiency, effectiveness and profitability). The purpose of this subject
is to give students a thorough understanding of main economic categories that
apply to business process, and to develop the economic mind-set necessary
to make business decisions based on optimal choice between investments
and outcomes.
1. Business economics as a science
2. Economic system of the firm and business system
3. Principles of business economics and factors-potentials
4. Theoretic aspects of production; production and costs
5. Appropriation of funds and circulation of value in production
6. Firm assets, human resources, (company resources, personnel, sources)
the economics of resources
7. Costs, cost classification and modern approach
8. Costs in the function of establishing and using the capacities
9. Cost behaviour, production areas and capacity using
10. Break-even-point
11. Cost calculation methods
12. Production performance, profit and loss, operational risk
13. Economic principles
To understand the process and principles of a business
To understand the process of appropriation of assets
To identify costs and determine the unit cost using different methods of
cost calculation
To measure business performances.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Discussions
2. 20%
3. Student presentations
3. 10%
4. Case study
4. 10%
Weights (%)
1. Mid-term exam (8th week)
1. 40%
th
2. Final exam (16 week)
2. 40%
3. Attendance and activities (lectures)
3. 5%
4. Attendance and activities (tutorials)
4. 5%
5. Case study
5. 10%
Business Economics - Theory and Application/Neil Harris, ButterworthHeinemann, Oxford, 2001.
Course code: EAM103
Level: First cycle
Status: Core
Course title: MATHEMATICS FOR ECONOMISTS
Year: I
Semester: I
ECTS credits: 6
Number of hours per week: 6
The aim of the course is to introduce mathematical concepts necessary for
understanding basic microeconomic and macroeconomic models. The course
should help students to improve their analytic skills and to acquire certain
systematism when identifying problems and seeking for solutions.
1. Matrices and operations with matrices. Determinant of a matrix. Inverse
matrix. Matrix equations.
2. Linear dependence an independence of n-dimensional vectors. The rank of
a matrix.
3. Systems of linear equations. Equilibrium as a solution of systems of
equations. Homogeneous and nonhomogeneous systems of equations.
4. Methods for solving systems of equations.
5. The concept of function of one real variable. Features of a function:
monotonicity, continuity, inverse function. Elementary functions.
6. The concept of a derivative and dynamic analysis. Local extremes of the
function of one real variable. Elasticity coefficient.
7. Asymptotes and a graph of a function of a single real variable. Convexity
and concavity. Relation with indifference curve.
8. Differential calculus of functions of two and more variables. The concept of
partial derivative and its application in economics. Dynamic analysis of the
process with two variables (for example, production).
9. Local extremes of a function of two and three real variables. Extremes of
function of two variables subject to a constraint and applications. (e.g.
Cobb-Douglas's production function).
10.Indefinite integral. Basic integration methods.
11.Definite integral. Relation between definite and indefinite integrals.
Application on processes in continuous time.
12.The concept of differential equation. Dynamics of economic processes and
definition of the appropriate equation for the presupposed dynamics.
Examples of models of economic growth.
13.Basic types of differential equations of the first order.
Knowledge: students will gain knowledge in basics of linear algebra, differential
and integral calculus that are necessary for applications in economics, as well as
for understanding various economic models.
Skills: students will improve their analytical and thinking skills
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Tutorials
2. 30%
3. Discussions
3. 10%
Weights (%)
1. Mid-term exam
1. 45%
2. Final exam
2. 45%
3. On-line quizzes
3. 10%
Fundamental Methods of Mathematical Economics/Alpha C. Chiang, Kevin
Wainwright, McGraw Hill, 4th edition, 2005.
Course code: EAM104
Level: First cycle
Status: Core
Course title: BUSINESS INFORMATICS
Year: I
Semester: I
ECTS credits: 5
Total number of hours:75
Understanding the fundamentals of information technology and its role in
business.
1. Introduction to IT and IS
2. Systems theory, systems approach, I-P-O model
3. Types of information systems
4. Computer configurations, computer hardware
5. System software
6. Application software
7. Data organization and introduction to databases
8. Text processing and presentation software (Word, PP)
9. Spreadsheet tools (Excel)
10. Desktop DBMS (Access)
11. Application software for modern business
12. Communication technology and computer networks
13. Information systems in modern business
14. Introduction to IS design and development
15. IT issues
After passing the exam, students will master the following set of knowledge
and skills:
a) Knowledge:
Basic aspects of theory of systems and systemic approach, features of modern
computer configurations and operating systems; application software in
business computing; computer networks; business information system
development.
b) Skills:
Working with modern desktop and server operating systems, using Office
applications in modern business: text processing, spreadsheets, making
presentations, desktop databases, creating web sites; using communication and
network software.
2. TEACHING METHODS
3. TEXTBOOKS
1. Lecturing
1. 40%
2. Presentations
2. 10%
3. Guest lecturer
3. 10%
4. Lab sessions - Tutorials
4. 40%
Weights (%)
1. Midterm exam
1. 20%
2. 25%
3. Presentation
3. 10%
4. Final exam
4. 45%
1. Rainer, R.K., Cegielski, C.G., Introduction to Information Systems:
Enabling and Transforming Business, 3rd Edition, International Student
Version, Wiley, 2010
2. Turban, E, Volonino, L., Information Technology for Management:
Transforming Organizations in the Digital Economy, International Student
Version, 7th Edition, 2010
Course code: EAM105
Level: First cycle
Status: Core
Course title: BUSINESS LAW
Year: I
Semester: I
ECTS credits: 5
Studying the basics of business law includes knowledge of: basic law of
obligations, company law, bankruptcy law, contracts, securities and competition
law. The aim of studying of this subject is to introduce future economists with basic
principles of law which they will encounter in their future work. This is a
consequence of the fact that, no matter of sector in which they will work,
economists encounters a number of legal institutes and instruments. This is a
reason why this discipline that we call business law has become unavoidable in
education of economists
1. Basic terms about state and law
2. Law of obligations
3. Company law
4. Bankruptcy and liquidation
5. Sale contracts
6. Contract of Agency
7. Service contracts
8. Other contracts of (construction, licence, insurance contract)
9. Securities
10. Competition law
• Knowledge (acquiring basic knowledge of law of obligations, company,
bankruptcy, contract, securities and competition law)
• Thinking skills (ability to identify the applicable sources of law and
solve practical case study problems in the field of business law)
• IT skills (ability to prepare and deliver a presentation using adequate
computer programmes)
• Communication skills (ability to work individually and in a team in
solving business law case studies, ability to develop a professional
presentation and deliver it within a group, ability to communicate
effectively and express their opinion clearly)
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Discussions
2. 20%
3. Case studies
3. 35%
4. Guest lecturers
4. 5%
Weights (%)
1. Case study/written assignment
1. 20%
2. Team work, Activity, Presentation, Quiz
2. 10%
3. Mid-term exam
3. 40%
4. Final exam
4. 30%
Applied Business Law/Trivun, V., Silajdžić S., Mahmutćehajić F., Mrgud M.,
School of Economics and Business Sarajevo, 2009
Course code: EAM106
Level: First cycle
Status: Core
Course title: MACROECONOMICS
Year: I
Semester: II
ECTS credits: 5
The aim of the course is to get students acquainted with the way of functioning
of national economy, the instruments that economic policymakers have at their
disposal when making economic decisions, as well as the effects of economic
relations with the rest of the world.
1. Basics of macroeconomics – terms and aims
- System of national accounting
- Instruments of macroeconomic policy
2. Macroeconomic analysis
- Macroeconomics of short-run fluctuations
- Macroeconomics of medium-run fluctuations
- Macroeconomics of long-run fluctuations
3. Open economy macroeconomics
- Trade and specialization
- Balance of payments and exchange rate
- Architecture of the world trade and financial system
- Economic competition and economic growth
4. Advanced macroeconomics
5. Macroeconomics of the European Union
Students master basic macroeconomic terms, differentiate determinants of
national economy functioning in short, medium and long run and understand
principles of international presence of national economies on the world
economic scene.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 80%
2. Guest lecturers
2. 20%
Weights (%)
1. Mid-term exam
1. Test 1 = 50%
2. Final exam
2. Test 2 = 50%
Economics, Samuelson, P.A. and Nordhaus, W.D. New York: McGraw-Hill, Inc
2009, 19th edition
Course code: EAM107
Level: First cycle
Status: Core
Course title: MICROECONOMICS
Year: I
Semester: II
ECTS credits: 5
Introducing basic goal functions and the way in which main participants of
market economy – consumers, producers and state agencies – make their
decisions and implement them on the market. With clear distinction of single
market conditions – perfect competition, oligopoly, monopolistic competition
and monopoly – the student gets an insight in the way in which a company
realizes maximum profit in different conditions of doing business. Special focus
is on modern theories that explain strategic interaction of the participants,
primary, different models of cooperative and uncooperative behaviour of the
company on the market with limited competition. The aim is to explain both the
way and the methods that are employed by the state in regulating natural
monopolies, and the role of the state in realizing the measures of
environmental protection through the analysis of external effects on different
market structures. The aim is to get the students acquainted with types of
economic efficiency and the possibility of stating them as static or dynamic
efficiencies on the levels of a company, a branch or society as a whole.
1. Theories of consumer choice and their practical use
2. Theory of production – production function
3. Optimization of expenses in short terms and long terms
4. Profit maximization on the market of perfect competition and practical use
of competitive model
5. Monopoly – profit maximization and price discrimination
6. Oligopoly – classic models and game theory
7. Monopolistic competition
8. Production factor market
9. External effects – market conditions analysis
10. State regulation of natural monopoly
11. Asymmetric information
12. Economic efficiency – types and analysis according to market structures
After completing the lectures, students will be able to:
- show deeper understanding of the relation between basic
microeconomic principles and business result of the company;
- employ economic tools and techniques in analysis of market
structures;
- understand state regulation and its impact on a company's business;
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Discussions
2. 15%
3. Written assignment and presentations
3. 15%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 45%
2. Final exam
2. 45%
3. Case study
3. 10%
Microeconomics: Global edition, Michael Parkin, 9th edition, Pearson
Education, 2010.
Course code: EAM108
Level: First cycle
Status: Core
Course title: STATISTICS IN ECONOMICS AND MANAGEMENT
Year: I
Semester: II
ECTS credits: 5
Mastering basic statistical methods and models and their use in economics
and management.
1. Statistics and statistical research
2. Program support for statistical data and model analysis
3. Empirical frequency distribution analysis
4. Measures of central tendency and dispersion
5. Measures of shape and concentration for frequency distribution
6. Regression and correlation analysis (simple linear regression, simple
curvilinear regression, multiple regressions, measures of model
representation, least square method, ANOVA).
7. Indices and evolution measuring (absolute and relative changes,
individual indices, aggregated indices)
8. Time series (moving average method, trend models, additive and
multiplicative methods)
9. Probability and theoretic distributions of probability (definitions and
probability types, continuous and discrete probability distributions)
10. Basic sampling methods
11. Defining confidence interval (arithmetic mean, variance and proportion)
12. Hypotheses testing (arithmetic mean, variance, proportion, regression
model parameters)
Knowledge: Upon passing the exam, the students will be able to employ
statistical methods for data analysis, and to present and interpret results they
had gained by using statistical methods and models through appropriate
reports so that decision makers choose the best strategies on the basis of
those reports. By employing probability theory and inferential statics, students
will be able to include stochastic component which is always present in
economic phenomena and processes in the analysis of the problem and to
valuate population parameters on the basis of sampling marks.
Skills: Students will improve analytical skills
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Case studies with the use of statistical software
2. 20%
3. Presentations
3. 10%
4. Discussions
4. 5%
5. Guest lecturers
5. 5%
Weights (%)
1. On line quizzes
1. 10%
2. Test I
2. 20%
3. Test II
3. 20%
4. Final exam
4. 50%
Statistics in economics and management, Resić Emina, Delalić Adela, Merima
Balavac, Ademir Abdić, School of Economics and Business Sarajevo, 2010
Course code: EAM109
Level: First cycle
Status: Core
Course title: PRINCIPLES OF MANAGEMENT
Year: I
Semester: II
ECTS credits: 5
Understanding management as a complete business process
Understanding the scope of basic managerial functions
Mastering basic principles of management and creating the foundations for
deeper studying of specific managerial functions depending on the affinity
of the students
1. Introduction to Management
2. Management theory development
3. Organization environment
4. Creating vision and mission of the organization
5. Strategic management and planning
6. Decision making
7. Organizing – structuring the organization
8. Human resource management – HRM
9. Motivation
10. Leadership
11. Communication
12. Control
1. Understanding the management as a complete business process and
solving simple managerial problems
2. Ability to understand and manage basic organizational systems
3. Active knowledge of basic managerial concepts that can be applied in
every organization
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Presentations
2. 10%
3. Guest lecturers
3. 10%
4. Tutorials
4. 40%
Weights (%)
1. Mid-term exam
1. 30%
2. Case study
2. 10%
3. 5%
4. 5%
5. Final exam
5. 50%
Principles of management, Kreitner, Robert, 11th ed. International student ed.
– Boston (etc.): South Western, 2009.
Course code: EAM110
Level: First cycle
Status: Core
Course title: MARKETING
Year: I
Semester: II
ECTS credits: 5
Objectives of the Marketing course are: 1) Introduce students to the role and
functions of marketing in a company, 2) Explain the significance of defining
marketing possibilities for a company by understanding the influence of the
environment, understanding consumer behaviour, analysis of market size
and market participation, 3) Introduce to students strategic decisions about
segmentation, selection of target segments and positioning, 4) introduce
students to elements of marketing mix – product, price, distribution and
promotion and strengthen their ability to understand and analyze certain
situations in which marketing decisions are made on their own, and finally, 5)
give them an opportunity (both oral and written) through the use of practical
case study to develop, present, discuss and defend their opinion and
proposals about marketing activities, and to examine and critically discuss
proposals of their colleagues.
1. Marketing – creating values and customer satisfaction.
2. Strategic planning and marketing process.
3. Marketing environment.
4. Marketing research and information systems.
5. Consumer behaviour and behaviour of business customers in buying
process.
6. Market segmentation, selection of target markets and positioning.
7. Product management and new product development.
8. Price setting and pricing strategies.
9. Marketing channels and supply chain management.
10. Integrated marketing communication management.
11. Creation of competitive advantages.
12. Global marketing.
13. Ethics in marketing and corporate social responsibility.
Upon completing the course the students should be able to understand basic
concepts of marketing and its role within modern business environment and
to develop and implement marketing programs.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
5. Case study
Weights (%)
1. Mid-term exam
2. Final exam
3. Quizzes
1. 50%
2. 10%
3. 20%
4. 10%
5. 10%
1. 35%
2. 35%
3. 10%
4. 20%
MKTG 4, Charles W. Lamb, Joseph F. Hair, Carl McDaniel; SouthWestern College
Pub; 4th Edition, 2010
Course code: EAM111
Level: First cycle
Status: Core
Course title: ACCOUNTING
Year: I
Semester: II
ECTS credits: 5
Global program of the Accounting course is aimed for the students who study
Accounting at the second year of their study. To those who are studying for the
vocation of a certified accountant this will be an introduction into studying other
accounting disciplines in later years of study. This is the reason why we have
put the emphasis in global program on the use and understanding of
accounting information when making decisions that will be used by students
and all business people in making business decisions.
1. Scope of accounting
2. Subject of accounting
3. Accounting principles and standards as the frame of real financial
reporting
4. Content of basic financial reports (balance sheet and income statement)
5. Features, content and phases of accounting process
6. Accounting of typical business situations in accounting process:
• Accounting for fixed assets
• Accounting for current assets
• Accounting for capital/equity
• Accounting for obligations
7. Accounting of expenses
8. Accounting for incomes, expenses and defining business results
Upon passing Accounting exam, students will be able to:
1. Describe many features that are supposed to secure global
perspective, relevance and authority of using IAS.
2. Demonstrate basics of accounting and writing of basic financial reports
and their employment in real business environment in accordance with
IAS and current regulations.
3. To become intelligent users of accounting information in making
business decisions as well as internal users, and as a management
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Discussions
3. Workshops
Weights (%)
1. Mid-term exam 1
2. Mid-term exam 2
3. Final exam
4. Attendance and activities
Textbook in the process of preparation
1.80%
2.10%
3.10%
1.20% (20 points)
2.20% (20 points)
3.50% (50 points)
4.10% (10 points)
II YEAR
Course code: MAN201
Level: First cycle
Status: Core
Course title: FINANCIAL ACCOUNTING
Year: II
Semester: III
ECTS credits: 6
The aim of Financial Accounting course is to provide the students detailed understanding of
the implementation of the Accounting Principles Conduct and accounting standards in order to
make them competent to use charts of accounts with the relevant legislation. It is an
assumption that through this course the students will acquire knowledge of records and
monitoring of business changes with a possibility of financial reporting in accordance with the
requirements of International Accounting Standard 1 and the relevant legislation. Financial
Accounting should provide adequate levels of gaining knowledge for managing financial
operations based on accurate set of accounting information as a result of proper application of
International Accounting Standards and International Financial Reporting Standards and the
existing regulations.
1. Introduction to financial accounting
2. Accounting Principles Conduct and accounting standards
3. The chart of accounts for business companies
4. Accounting for initial capital and subscribed capital unpaid
5. Accounting for fixed assets
6. Accounting for inventories
7. Accounting for trading enterprises
8. Cash, short-term receivables and investments
9. Accounting of costs
10. Accounting for capital and reserves
11. Liabilities
12. Revenues and expenses
13. Profit and loss
14. Internal accounting and off balance accounts
15. Preparation and making financial reports and related information and their presentation
Upon passing the Financial Accounting exam, the students will be able to:
1. Describe and valuate the application of key concepts from the field of financial accounting
2. Use the knowledge and skills necessary for record keeping of business events in
accounting
3. Use the knowledge and skills for the requirements of preparation and presentation of
financial reports
2. TEACHING METHODS
3. LITERATURE
1. Lecturing
1. 80%
2. Discussions
2. 10%
3. Guest lecturers
3. 10%
Weights (%)
1. Mid-term exam 1
1. 20% (20 points)
2. Mid-term exam 2
2. 20% (20 points)
3. Final exam
3. 50% (50 points)
4. Quiz
4. 5% (5 points)
5. Presentation
5. 5% (5 points)
1. FINANCIAL ACCOUNTING, Professor Mehmed Jahic, Ph.D. , Second Revised and
Updated Edition, Sarajevo 2009, Printing: “Printing House Fojnica” Fojnica with
mandatory compliance with IFRS (International Financial Reporting Standard), IAS
(International Accounting Standards) and local legislation.
Course code: ECO201
Level: First cycle
Status: Core
Course title: INTERNATIONAL ECONOMICS
Year: II
Semester: III
ECTS credits: 5
The aim of the course is to get the students acquainted with basic terms,
theoretical concepts and policies within the area of international trade and
finance, and to explain the importance of mastering the above mentioned in the
times of growing economic interdependences of the countries and vivid
dynamics of the world economic trends. Adopting basic knowledge in modern
international economics is a prerequisite for seeing the wider picture and
understanding the processes, phenomena and mechanisms that are integral
parts of international economic environment and that affect positions of
countries in the world economy.
1. Theory of international trade
2. Foreign trade policy
3. Theory and practice of economic integration
4. Multilateral trading system
5. Theory and policy of Balance of Payments
6. Terms, determination and systems of exchange rates
7. Financial markets
8. Foreign direct investment and TNC
9. International monetary system
10. The role of international financial institutions
11. Contemporary processes in global economy
12. Economic relations of BiH with foreign countries
The students will be able to:
- Perceive, explain and compare different motives and ways of including
countries in international economic relations bringing them into relation
with appropriate theoretical concepts;
Analyze and explain causes, legalities and determinants of modern
economic processes and flows;
Perceive the roles of different subjects of the global economy – their
activities and mutual relations and influences, etc.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Students’ presentations
2. 30%
3. Guest lecturers
3. 10%
4. Tutorials
4. 20%
Weights (%)
1. Mid-term exam
1. 30%
2. Written assignment
2. 20%
3. Presentation
3. 15%
4. Final exam
4. 30%
5. Other activities, in-class and on-line
5. 5%
International Economics: Theory and Policy / Paul Krugman & Maurice Obstfeld,
Addison-Wesley, Pearson Higher Education (8. or 9. eds), 7. eds 2005
Course code: ECO202
Level: First cycle
Status: Core
Course title: QUANTITATIVE METHODS IN ECONOMICS & MANAGEMENT
Year: II
Semester: III
ECTS credits: 6
Mastering quantitative modelling and programming of measurable economic
phenomena and processes
1. Place and role of quantitative models and methods in economics and
management
2. Basic econometric functions
Introduction to basic econometric functions
Econometric functions of: demand, income, cost, profit, supply, and the
equilibrium
Production function
Econometric evaluation and function analysis with the use of
appropriate software
3. Project Management
Structure analysis
Time analysis
Cost analysis
4. Linear programming
Primary models of Linear programming
Dual models of Linear programming
Problem of „transportation“ and “assignment”
5. Input-Output analysis
Input-Output table
Complex economic system structure analysis
Knowledge: Upon passing the exam the students will master the chosen groups
of quantitative methods and their application in economics and management.
They will also master econometric evaluation and analysis of the most important
econometric functions, the use of network planning techniques in project
realization, optimization of economic problems using the linear programming
models and applying the input-output analysis method in complex economic
system research.
Skills: Students will be able to define a consistent research plan and conduct a
simple quantitative research on specific issue
2. TEACHING METHODS
Activity description
3. TEXTBOOK
1. Lecturing
1. 65%
2. Case studies with the use of computer programs
2. 20%
3. Presentations
3. 10%
4. Discussions
4. 5%
Weights (%)
1. On line quizzes
1. 10%
2. 10%
3. Mid-term exam
3. 40%
4. Final exam
4. 40%
Quantitative Analysis for Management/Barry Render, Ralph M. Stair Jr., Michael
E.Hanna, International Edition, Prentice Hall, Software CD included, 2003
Course code: ECO206
Level: First cycle
Status: Core
Course title: MONETARY AND PUBLIC FINANCE
Year: II
Semester: III
ECTS credits: 5
Introduce the students with basic elements of management of monetary and
fiscal policies, the two being the levers of macroeconomic policy of a country.
Understand the role and range of monetary and fiscal policies, throughout
history and in modern conditions.
I part (Public finance)
Fiscal policy
Public expenditure
Public revenues
Budgetary policy
Public debt policy
Public finance in BiH
II part (Monetary finance)
The role of the central bank in monetary management policy
Multiplication of deposits and credit expansion
Monetary aggregates
Monetary policy management after the establishment of EMU
Monetary system of BiH
Every student understands the evolution of the economic thought with a
special emphasis on monetary and fiscal policies, and critically evaluates their
application in a contemporary environment of developed economies and
economies in transition.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Tutorials
2. 30%
3. Presentations
3. 10%
Weights (%)
1. Quizzes (2 x 10)
1. 20%
2. Mid-term exam
2. 30%
3. Final exam
3. 50%
1. Economics of Money, Banking and Financial Markets, F. Mishkin, 9th Ed.,
Pearson"; ISBN 978-0-321-64936-2
2. Public Finance, A contemporary application of theory to policy, Hyman, N.
David: 9th Ed, Thomson South-Western, 2008
Code: MAN204
Level: First cycle
Status: Core
Course title: CORPORATE FINANCE
Year: II
Semester: III
ECTS credits: 4
The aim of the course is to introduce the students with the basic instruments
(techniques) of corporate finance, and to adopt financial functions as profitable
activities of economic subjects.
1. Time value of money,
2. Risk and uncertainty,
3. Financial function,
4. Financial function and other business functions,
5. Sources of funding,
6. Funding rules,
7. Financial planning,
8. Financial analysis.
The students will understand time value of money by using processes of
investment to bear interest and discounting. They will be able to quantify the
relation between risk and return. They will understand the relation between
financial and other business functions. Students will acquire basic knowledge
of the efficiency of investment projects and basic methods of their evaluation.
They will understand streams of funds in business processes and
interdependence fund management as potential sources of funding.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 50%
2. Discussions
2. 10%
3. Presentations
3. 30%
4. Guest lecturers
4. 10%
Weights (%)
1. Quizzes
1. 10%
2. Team work
2. 20%
3. Mid-term exam
3. 30%
4. Final exam
4. 40%
Corporate finance Student CD rom + Standard&Poor's card+Ethics in Finance
PowerWeb, Stephen A. Ross, Randolph W. Westerfield, Jeffery Jaffe (Irwin
Series in Finance), McGraw-Hill/Irwin, last edition
Course code: MAN205
Level: First cycle
Status: Elective
Course title: INDUSTRIAL SOCIOLOGY
Year: II
Semester: III
ECTS credits: 3
Get students acquainted with changes caused by industry development and
basic terms and theories of industrial sociology.
1. Introduction to industrial sociology
2. Society – term, types and importance of work.
3. Typology of global societies – Basic features of industrial and postindustrial society
4. Social structure – Interactive relations of economic and superstructure of
society
5. Social groups
6. Social stratification and class differentiation in modern society
7. The role and significance of human potential in industrial organization
8. Formal and informal organizations
9. Management: humanization of bureaucracy and different trends of
organization
10. Scientific-technological progress and society.
11. Virtual organizations as virtual teams
12. Ownership and industrial democracy
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Discussions
2. 20%
3. Presentations
3. 20%
Weights (%)
1. 5%
2. Presentations
2. 5%
3. Written assignments
3. 5%
4. Homework
4. 5%
5. Quizzes (2 quizzes)
5. 10%
4. Mid-term and final exam
6. 70%
1. Watson, Tony J. Sociology, Work and Industry. Routledge, London, 2003.
2. Eldridge, John et al. Industrial Sociology and Economic Crisis. Pearson
Higher Education, 1991.
Course code: MAN203
Level: First cycle
Status: Elective
Course title: DIGITAL ECONOMY
Year: II
Semester: III
ECTS credits: 3
The aim of the course is to introduce the students with principles of the socalled Digital Economics.
1.Digital economy – new economy (network economics, Internet economics,
Web economics)
2. Running business in digital economy (new economy versus old economy)
3. Business models in digital economy
4. Virtual business, virtual companies, virtual production
5. Creating a virtual company
6. IT architectures for virtual business and network economiy
7. Network computing, network business
8. Mobile, Wireless, Pervasive computing
9. Outsourcing, SaaS, Utility computing
10. The impact of IT on the organization, work, society, life
11. Macroeconomic perspective of digital economiy
12. Market structures in digital economy
13. SME and digital economy
14. Employment and labour force
15. IT economics
The students will master a set of knowledge containing different aspects of the
so-called digital economy („new“ economy or I-economy) This primarily refers
to new business models, virtual business, network and networked business,
outsourcing, etc., as well as various macro and micro aspects and
perspectives of the „new“ economy in various economic areas, such as:
market structures, employment, small and medium enterprises, management
aspects, etc.
2. TEACHING METHOODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Discussions
2. 20%
3. Case studies
3. 20%
4. Presentations
4. 20%
Weights (%)
1. Midterm exam
1. 20%
2. Final exam
2. 40%
3. Term paper
3. 20%
4. Presentation
4. 20%
1. Harbhajan, K., Varinder, P.S. (eds), Digital Economy: Impacts, Influences
and Challenges, IDEA Group, 2005
2. Brynjolfsson, E., Kahin, B. (eds), Understanding the Digital Economy, The
MIT Press, 2000
3. Turban, Volonino, Information Technology For Management, Wiley, 2010
(selected chapters)
Course code: ECO205
Level: First cycle
Status: Elective
Course title: BUSINESS ENVIRONMENT
Year: II
Semester: III
ECTS credits: 3
Introduce students to the aspects of business environment
Explain the tie between companies, state and wider institutional
environment in resolving development issues
Develop the ability of systematic perception of the business environment
as the basis for decision making
1. Economy, society and business
2. Major economic systems and transition
3. Evaluation of economic performance
4. Market, state and policies
5. State and institutions
6. Anti-trust policies
7. Regulations and the role of the state in other areas (consumer protection,
product security, patents)
8. Technological environment of a company
9. Environment protection
10. Company and employees
After passing the exam, the students are expected to:
Show understanding of the basic concepts and types of analyses that are
relevant for business environment.
Understand major influences and strengths that initiate international
business
Understand environment challenges that businesses are facing
Critically perceive globalization influence on the environment in which
companies operate
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1.
2. Presentations
2.
3. Guest lecturers
3.
4. Tutorials
4.
Weights (%)
1. Mid-term exam
1.
2.
3. Presentation
3.
4. Final exam
4.
5. Project
5.
Business and Its Environment, 6/E, David
Prentice Hall, 2009
40%
15%
15%
30%
20%
20%
10%
40%
10%
P. Baron, Stanford University,
Course code: ECO203
Level: First cycle
Status: Core
Course title: ECONOMIC DEVELOPMENT
Year: II
Semester: III
ECTS credits: 4
Basic aim of the course is advancing the students' abilities to understand
modern economic problems of developing, developed and countries in
transition. The aim of the course is to make the students competent to make
impartial decisions based on facts, and conclusions on policies in relation to
their potential solving. The course deals with economic development in the
context of problems and policies.
1. Concept of development
2. Convergence
3. Poverty
4. Inequality
5. Population
6. Migrations
7. Urbanization
8. Human capital
9. Creation of development policies
10. Development institutions
11. Development financing
Self management (ability to clear up one's own values and goals)
Learning skills (ability to learn both individually and in a team, to use library
and to find relevant information on economic development)
Communication (ability to use appropriate language and form when writing
and speaking about development)
Teamwork (ability to take over responsibility, take over initiative and
leadership in preparation of materials-projects-papers about development)
Problem solving (ability to investigate, and ability to laterally analyze
development problems)
IT (ability to use IT as a tool for communication and studying, ability to use
IT for accessing and managing development information)
2. TEACHING METHODS
2.2. Assessment method
3. TEXTBOOK
Lecturing
1. 20
Presentations
2. 20
Guest lecturers
3. 20
Tutorials
4. 20
Discussions, problem solving
5. 20
Weights (%)
1. Mid-term exam
1. 30
2. 10
3. Project-problem-task
3. 10
4. Presentations
4. 10
5. Final exam
5. 30
6. Quiz
6. 10
Economic Development – Todaro, P.M. & Smith, C.S. (2011). Economic
Development (11th Edition), 10th edition
1.
2.
3.
4.
5.
Course code; MAN206
Level: First cycle
Status: Core
Course title: MARKETING MANAGEMENT
Year: II
Semester: IV
ECTS credits: 5
The objective of the course is to introduce students to the process of marketing
decision making in an organization and to teach them to think as marketers, as
well as to understand the effects and consequences that business choices have
in marketing.
1. Marketing management process
2. Objectives of participants in interchange
3. Marketing environment
4. MIS and market research in marketing management
5. Competition analysis
6. Decision making analysis on customer and organizational market
7. Marketing strategies
8. Products and production lines decisions
9. Services and marketing mix decisions
10.Quality of the supply from marketing perspective
11.Price management as the element of marketing mix
12.Distribution channels management
13.Marketing communication management
14.Organization models and marketing audit
Upon completing the course the students should be able to understand
strategic role of marketing and develop analytical abilities for marketing
problems that managers face and to understand analytical concepts and
techniques that are used in marketing management.
2. TEACHING METHODS
3. TEXTBOOK
1. Workshops
Weights of certain elements depend on
2. Discussions
thematic unit. Lectures are organized in a
way that offers maximum student
3. Presentation
participation in every way.
4. Guest lecturers
Weights (%)
1. 10%
2. Presentations and written assignments
2. 10%
3. Case study
3. 10%
4. Mid-term
4. 35%
5. Final exam
5. 35%
Managing Marketing in the 21st Century, Noel Capon, European Edition, 2009
Code: MAN207
Level: First cycle
Status: Core
Course title: FINANCIAL MANAGEMENT
Year: II
Semester: IV
ECTS credits: 5
The aim of the subject is to introduce the students with basic financial principles,
techniques and possibilities of financial management.
1. Financial system as the frame for financial management,
2. Financial market instruments,
3. Risk and return,
4. Accounts receivable and inventory management,
5. Cash and marketable securities management
6. Financing costs,
7. Capital budgeting,
8. Financial leverage,
9. Capital structure,
10. Dividend policy
Students will be able to analyze financial system of a country and its containing
elements, financial markets, institutions and instruments, and to price securities
and manage a simple security portfolio. They will master principles and
techniques of cash, receivable, inventory, and other forms of current assists
management. Students will be competent to valuate investment in real assets,
calculate the cost of capital, and analyze effects of operating and financial
leverage. They will adopt basic theories of capital structure and dividend
policies.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 35%
2. Final exam
2. 35%
3. Written assignment and presentation
3. 20%
4. Quizzes
4. 5%
5. 5%
Intermediate Financial Management, Brigham & Daves, 10th Ed, South-Western
College PubI. ISBN 978-0-324-59471-3 (student ed.)
Course code: MAN208
Level: First cycle
Status: Core
Course title: MANAGEMENT INFORMATION SYSTEMS
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 3+2
Understanding the role of information technology (IT) in business environment
and the importance of business IT in strengthening competitive position of a
company.
MANAGEMENT AND INFORMATION TECHNOLOGY
1. Introduction to business decision making and computer based
information techniques
2. Introduction to computer technologies, communications and networks
3. Information system structure – TPS, Information system management
and DSS
4. Introduction to Business intelligence
DEVELOPMENT OF INFORMATION SYSTEMS IN A COMPANY
5. Models of information system building
6. Approaches in developing information system
INFORMATION RESOURCES MANAGEMENT IN A COMPANY
7. Managing information resources
8. Basic types of business IS
9. Competitiveness and information technology
SOCIAL AND ECONOMIC ASPECTS OF IS
10. IS security
11. Introduction to e-business
12. Understanding ethical and social topics regarding IS/IT
Upon completing the course, the student will have a complete overview of the
relation between modern information technology and management and will
understand the role and advantages of using business information systems and
information technology in doing business in general. Further on, the student will
acquire all the necessary knowledge about the impact of information technology
on the company's competitiveness, basic understanding of e-business and
challenges related to information system security.
2. TEACHING METHODS
3. TEXTBOOK
Lecturing
1. 40%
Presentations
2. 20%
Guest lecturers
3. 10%
Lab tutorials
4. 20%
Problem solving
5. 10%
Weights (%)
1. Mid-term exam
1. 25%
2. 15%
3. Project
3. 15%
4. Presentation
4. 10%
5. Final exam
5. 25%
6. 10%
MIS: Management information system, Bidgoli Hossein, – Student ed. –
Boston: Course Technology, Cengage Learning, 2011
1.
2.
3.
4.
5.
Course code: MAN209
Level: First cycle
Status: Core
Course title: STRATEGIC MANAGEMENT
Year: II
Semester: IV
ECTS credits: 5
Concept of the course is based on premise that profitability is predominantly
defined by company's strategic focus. It is necessary to be aware that
company's strategy is equally important for every company, whether it is a
business that earning profit or losses. The aim of Strategic Management
course is to study process that defines company's strategy.
1. Introduction to Strategic Management
2. Strategic planning
3. The Adizes decision making methodology
4. Stakeholders and company's mission
5. External environment analysis
6. Internal factor analysis
7. Building competitiveness through functional strategy
8. Strategies on the level of a strategic business unit
9. Strategies on the level of a multidivisional company
10.Concept of portfolio management
11.Strategy implementation
12.Designing organizational structure as a function of strategy implementation
13.Strategic control system
Strategic Management course is based on the premise that company's
strategy is understandable and focused activity, realized primarily through
pragmatic strategic thinking. Apart from acquiring the latest theoretical
knowledge, students will have an opportunity to study this course through local
case studies, which will develop their strategic thinking.
2. TEACHING METHODS
3. TEXTBOOK
Lecturing
1. 35%
Presentations
2. 25%
Guest lecturers
3. 10%
Tutorials
4. 30%
Weights (%)
1. 5%
2. 5%
3. Homeworks
3. 5%
4. Mid-term exam
4. 35%
5. Final exam
5. 50%
Theory of Strategic Management with Cases, International Edition, 9th Edition
Gareth R. Jones; Charles W. L. Hill
1.
2.
3.
4.
Course code: ECO213
Level: First cycle
Status: Core
Course title: QUANTITATIVE MODELS IN FINANCE
Year: II
Semester: IV
ECTS credits: 5
The aim of the course is to make the students master theoretical and practical
knowledge in quantitative models in finance based on applied mathematics,
such as equivalence principle and compound interest in deterministic and
stochastic processes. The purpose of the course is to perceive the overall
picture and parts of quantitative models and methods in finance, science and
everyday business and social practice; their wide practical use not only in
financial activities, but also in other activities.
a) Quantitative models based on deterministic processes
1. Simple and compound interest
2. One capital calculus
3. Calculus of deposits and annuities (periodic deposits and periodic
withdrawals)
4. Loan amortization
5. Loans distributed into bonds
6. Lottery loans
7. Conversion of loan
b) Quantitative models based on stochastic processes
1. Basic elements: theory of probability, law of large numbers, mortality
and actuarial tables
2. Life insurance models based on a single-premium payment: rent
insurance and capital insurance
3. Models of life insurance based on multiple- premium payment: rent
insurance and capital insurance
4. Gross premiums: single and multiple
5. Mathematical (premium) reserve
Upon passing the exam, the students will be competent to solve problems,
both in theory and practice, based on deterministic and stochastic processes
in finance, and in all other parts of economics where problems of deterministic
and stochastic nature occur.
2. TEACHING METHODS
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
6.
1.
3. TEXTBOOKS
2.
Lecturing
1. 50%
Presentations
2. 10%
Guest lecturers
3. 10%
Tutorials
4. 20%
Discussions
5. 10%
Weights (%)
Mid-term exam
1.30%
Written assignment
2. 5%
Project
3.10%
Presentation
4. 5%
Final exam
5.40%
Oral exam
6.10%
Fundamentals of Actuarial Mathematics, S. David Promislow, Wiley; 2nd
edition 2011
Theory of Interest, Stephen Kellison, McGraw-Hill/Irwin; 3rd edition, 2008
Course code: ECO214
Level: First cycle
Status: Core
Course title: OPERATIONS RESEARCH
Year: II
Semester: IV
ECTS credits: 5
The aim of the course is to teach students how to use mathematical and
statistical methods and models in quantitative modelling and programming of
different economic problems for the purpose of efficient business decision
making and business system management.
1. Operations research course and its aim
2. Game theory (Matrix games)
2.1. „Zero sum“ matrix games
2.1.1. Pure „zero sum“' matrix games
2.1.2. Mixed „zero sum“' matrix games'
2.2. Linear programming of matrix games
3. Models of supply management
3.1.Deterministic models
3.2. Stochastic model
3.3. Case of „stimulating prices“
4. Dynamic programming
4.1. Dynamic programming of production
4.2. Dynamic programming of stocks
4.3. Dynamic programming of buying and selling
4.4. Dynamic programming of resource distribution
5. Queuing theory
5.1. Probability of an event occurring in a Service system
5.2. Models of a Service system
6. Models of equipment replacement
6.1. Interval models of equipment replacement
6.2 Continuous models of equipment replacement
7. Simulations
Upon passing the exam the students will be able to provide the optimal solutions
for given economic problems by using systematic approach and continuous
quantitative research.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Case studies: application of statistical 2. 20%
and econometric software
3. 10%
3. Presentations
4. Discussions
4. 5%
5. Guest lecturers
5. 5%
Weights (%)
1. On line quizzes
1. 10%
2. Test I
2. 20%
3. Test II
3. 20%
4. Final exam
4. 50%
OM 2, David Alan Collier, James R. Evans, South Western, 2nd edition, 2010
III YEAR FINACIAL
MANAGEMENT
Course code: ECO341
Level: First cycle
Status: Core
Course title: MONETARY AND FISCAL SYSTEMS OF EU
Year: III
Semester: V
ECTS credits: 5
Introduce the students with basic features of monetary and fiscal policy in the
EU. Get the overall picture of the evolutionary path of formation and
implementation of ideas of the European Monetary Union and the problems of
development of potential fiscal integration. Analyze current position and
reformative processes that are ahead of BiH on its way to the EU integration,
and then to the European Monetary Union.
I part (Monetary policy in the EU)
1. Theory of optimal currency area
2. Governing monetary policy in the EU
3. ECB functioning
4. Process of integration in the EU and EMU
5. Process of integration of BiH monetary system to the EU and EMU
II part (Fiscal policy in the EU)
6. Public finance and European integration
7. Structure of the EU fiscal system
8. Institutional frame of the EU fiscal policy
9. EU budget
10. EU tax system
11. Fiscal regulations in the EU and stabilization
12. Fiscal policy in BiH vs. the EU
Students have a look in the functioning monetary policy mechanism on the
supranational level, and harmonization of national economic policies. Students
acquire critical way of thinking about advantages and disadvantages of
integration processes, and ways of overcoming obstacles on the way to EU
integration.
2. TEACHING METHODS
2.2. Assessment method
3. TEXTBOOK
1. Lecturing
1. 60%
2. Tutorials
2. 30%
3. Presentations
3. 10%
Weights (%)
1. Mid-term exam
1. 30%
2. Quizzes (2 x 10)
2. 20%
3. Final exam
3. 50%
1. P. De Grauwe, "Economics of Monetary Union", 8th ed, 2009, Oxford Press
2. Baldwin R. and Wyplosz C., "The Economics of European Integration", 2
edition, McGraw-Hill Higher Education, 2006
Code: MAN302
Level: First cycle
Status: Core
Course title: INTERNATIONAL FINANCIAL MANAGEMENT
Year: III
Semester: V
ECTS credits: 5
International financial management studies basic principles of international
financial system functioning, as well as basic relations of finance management
in a global framework, from the point of view of national economies and from
multinational and global companies’ perspectives.
1. International finance (considering Balance of Payments and Purchasing
Power Parity), economic and political environment and referring to
comparative advantages of the country and BiH Competitiveness Report
2. International financial flows (focus on foreign direct investment) and
institutions
3. Stock markets
4. Financial structure of global financing (focus on financial structure and
multinational corporations)
5. Internationally diversified portfolio
6. Foreign exchange market (its importance and functioning and taking into
concern government's influence on the exchange rate) and risk
management (exchange rate risk and interest rate risk)
7. International project evaluation – adjusted present value approach
8. Funding of exchange
9. Money transfer as the basis for international payment
10. Cash management in international relations
11. Money laundering – techniques of conducting and possibilities of stopping
the process
Students will be able to understand the relations in international finance
management, that is, multinational corporation finance management. They will
master the basics of functioning of international financial markets, that is,
financial instruments that are used in the process. They will also be acquainted
with the basics of investment project evaluation, costs of capital, and portfolio
management in international financial environment.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 35%
2. Final exam
2. 35%
3. Written assignment and presentation
3. 20%
4. Quizzes
4. 5%
5. 5%
International Corporate finance, Madura, Jeff, South-Western, Div of Thomson
Learning last edition
Course code: MAN303
Level: First cycle
Status: Core
Course title: BANKING
Year: III
Semester: V
ECTS credits: 5
Getting acquainted with establishment, development, role and importance
which bank has, as most significant financial intermediator in today's modern
economics and in domestic financial system; Getting acquainted with banking
system of Bosnia and Herzegovina, that is, banking sectors in FBiH and RS;
Studying central banking, and within that, studying the instruments of
monetary policy; Studying The Central Bank of BiH as a significant subject
which supports the stability and development of the domestic banking sector;
Studying basic principles and aspects of banking business, bank deposit and
non-deposit sources and bank equity in particular. In this course, the students
will study wide range of traditional and modern banking businesses. In the
process of the course study, there will be presented a number of practical
cases, and it will be given the opportunity for exchange opinions within
discussions, debates and presentations.
1. Establishment and development of banks
2. Banks on the financial market
3. Commercial banking
4. Central banking systems
5. The Central Bank of BiH
6. Basic principles of banking
7. Banking sources and banks' equity
8. Loan Business of the banks
9. Banking system of BiH
10. Other banking businesses
11. Bank guarantee
12. Loans and lending activities
13. Banking products that banks in BiH offer
Students will acquire knowledge about establishment and development of
banks and their position within the developed but also domestic financial
system. They will be able to differentiate between certain instruments of
monetary policy of central banks and their practical use. They will be
acquainted with basic principles of banking business and parts of structure of
banking sources and assets. They will be aware with the significance of banks'
deposit and equity, and they will learn how to calculate capital adequacy ratio.
They will understand the lending process and learn how to differentiate
between certain banking activities, products and services.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 60%
2. On-line presentations and discussions
2. 20%
3. Presentations
3. 20%
Weights (%)
1. 10%
2. Presentation
2. 20%
3. Mid-term exam
3. 30%
4. Final exam
4. 40%
Introduction to banking, Casu B, Claudia Girardone Philip Molyneux, Prentice
Hall, 2006
Course code: ECO332
Level: First cycle
Status: Core
Course title: FINANCIAL MARKETS AND INSTITUTIONS
Year: III
Semester: V
ECTS credits: 5
Total number of hours:75
The aim of the course is to widen and deepen understanding of financial
markets, instruments and institutions. The course covers a wide range of
questions with the emphasis on both, theoretical and empirical, aspects.
1. Term, formation and significance of financial markets
2. Role and significance of interest rate on financial market
3. Money market – participants and instruments
4. Money market in developed countries
5. Capital market – participants and instruments
6. Capital market of developed countries
7. Investment banks
8. Investment funds
9. Securities valuation
10. Financial derivatives
11. Foreign exchange market
12. Mortgage market
13. Configuration of money and capital markets in BiH and development
perspectives
Upon completing the lectures and passing the exam, the student will be able to
understand basic principles of financial markets functioning. Students will also
have the opportunity to use in practice the acquired knowledge that refers to
characteristics of securities and knowledge about the way of trading on money
market and capital market. Upon finishing with the course's lectures, the
students will have better understanding of financial institutions. Special
meaning of this course is seen in the fact that it has sublimed previously
acquired knowledge about macroeconomic and microeconomic disciplines,
which offers possibility for the student to better understand economic reality.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Presentations
2. 40%
3. Tutorials
3. 20%
Weights (%)
1. Mid-term exam
1. 45%
2. Presentation
2. 10%
3. Final exam
3. 45%
Financial Markets and Institutions, Frederic S. Mishkin, Stanley Eakins, 7th
Edition, The Prentice Hall Series in Finance, 2011
Course code: MAN307
Level: First cycle
Status: Core
Course title: BANK MANAGEMENT
Year: III
Semester: VI
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
The students will acquire knowledge about management of certain segments of
banking. They will learn the process of lending to households and to companies; the
way of local and international payment system implementation with their basic
instruments; the way of managing assets and liabilities of banks. They will have the
opportunity to identify certain banking risks, and choose methods and models of bank
risk management. They will be aware of the significance of control and supervision of
banking and of new standards in banks' capital management. They will gain knowledge
about special aspects of banking such as: electronic, Islamic, investment, international
banking and micro credit financing.
ECTS credits: 4
Introducing basic trends and organizational structures in modern banking; The aspect of
loan business of the banks will be dealt with in particular, along with modern procedures
and techniques of lending business and consumer, mortgage and non performing loans
management. Students will be introduced with functioning of basic instruments of
payment in domestic and international payments systems. They will study models,
instruments and mechanisms of assets and liabilities management of banks for the
purpose of defining and valuating interest rates with special emphasis on security and
off balance sheet financing; Introducing the ways of risk management in banking (credit
risk in particular); Studying control, supervision, mergers and acquisitions processes of
banks. Studying ways of deposit services management, non deposit investment
products, equity and other non deposit liabilities of banks. Studying basic features of
micro credit financing. During the process of studying of this course, there will be
presented practical cases, and given the opportunity to exchange opinions in
discussions, debates, presentations and conversations with guest lecturers.
Lending to households entities (consumer credits and mortgage loans)
Lending to business entities (corporative and development)
Local and international payment systems
Assets and liabilities management - ALM
Bank risk management
Control and supervision of banks
New agreement on banks' capital – Basel II
Electronic banking
Islamic banking
Investment banking
International banking
Mergers and acquisitions in banking
Micro credit financing
2. TEACHING METHODS
2.2.Assessment methods
3. TEXTBOOK
1. Lecturing
1. 30%
2. On-line presentations and discussions
2. 20%
3. Presentations
3. 40%
4. Guest lecturers
4. 10%
Weights (%)
1. 10%
2. Presentation
2. 20%
3. Mid-term exam
3. 30%
4. Final exam
4. 40%
Bank Management and Financial Services + Standard & Poor's Educational
Version of Market Insight + Ethics in Finance Powerweb, Rose Peter, Hudgins
Sylvia, McGraw-Hill/Irwin; 8 edition, 2010
Course code: MAN308
Level: First cycle
Status: Core
Course title: FINANCIAL RISK MANAGEMENT
Year: III
Semester: VI
ECTS credits: 4
The aim of the course is to introduce the students with derivatives securities
and with risk management techniques (hedging).
1. Active approach in financial risk management,
2. Systematic and unsystematic risk,
3. Portfolio risk management,
4. Simulation,
5. Derivatives,
6. Hedging,
7. Real options,
8. Repo contracts, factoring,
9. Company restructuring risks.
Students will be able to understand the term and type of risk that financial
institution deals with. They will be able to perceive risk management process
as well as the analysis, valuation and control of how much a financial
institution is exposed to a particular risk. They will be able to understand basic
methods of risk financing as well as the choice of optimal method of risk
management.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 50%
2. Discussions
2. 10%
3. Presentations
3. 30%
4. Guest lecturers
4. 10%
Weights (%)
1. Quizzes
1. 10%
2. Team work
2. 20%
3. Mid-term exam
3. 30%
4. Final exam
4. 40%
The Fundamentals of Risk Measurement, Chris Marrison, McGraw-Hill – Last
edition
Course code: MAN304
Level: First cycle
Status: Core
Course title: ECONOMICS OF INSURANCE
Year: III
Semester: VI
ECTS credits: 4
The aim of the course is to provoke the students mastering basic theoretical and
practical knowledge in insurance and insurance economics. The purpose of the
course perceives this subject matter as a whole. Activities and features of
insurance should be considered as well, from scientific, theoretical and practical
points of view, and regarding legal preconditions and professional
performances; Correlation with environment and interactive processes, as well
as BiH and modern trends will be studied.
1. Introduction into insurance; establishment and development of insurance
2. Purpose of insurance: purpose of protection, financial and mobilisation
purpose and social purpose
3. Economic principles of insurance: insurance fund, insurance and
amortization
4. Elements of insurance: risk, premium and compensation from insurance
5. Types of insurance: obligatory and non-obligatory, personal insurance,
social insurance, life and health insurance, pensions, property and liability
insurance, transport insurance, credit insurance
6. Legislation of insurance: proposal, policy, contracts, insurance business
legislative
7. Reinsurance, retrocession, and coinsurance: principles and types
8. Technical organization of insurance: tasks and elements
9. Insurance tariffs
10. Financial management in insurance
11. Insurance companies at financial market
12. Insurance in the future: economic and social aspects
Upon passing the exam the students will be able to understand and apply
legalities of risk dispersion through all the forms of insurance industries with
clear financial, economic and social characteristics. Also, they will be able to
consistently govern the processes of insurance mission and vision as
components of existing and protection of private and legal entities.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Presentations
2. 10%
3. Guest lecturers
3. 15%
4. Tutorials
4. 20%
5. Discussions
5. 15%
Weights (%)
1. Mid-term exam
1. 30%
2. 5%
3. Project
3. 10%
4. Presentation
4. 5%
5. Final exam
5. 40%
6. Verbal exam (conversation)
6. 10%
Principles of Risk Management and Insurance, George E. Rejda, Prentice Hall;
11 edition, 2010
ELECTIVE
Code: MAN320
Level: First cycle
Status: Elective
Course title: PORTFOLIO MANAGEMENT
Year: III
Semester: VI
ECTS credits: 5
To introduce the students with review of basic concepts and techniques used for
creation of portfolio of securities and for their analysis, measuring, management
and control.
1. Securities as portfolio components
2. Portfolio creation and rebalancing
3. Portfolio risk
4. Estimation risk and return
5. Capital Asset Pricing Model
6. Markowitz’s portfolio theory
7. Strategies of portfolio management
8. International portfolio management
9. Institutional investors and portfolio management
10. Evaluation of portfolio performance
Students will master basic concepts and techniques used for creation of portfolio
of securities and will be competent to measure and manage their risks. They will
be able to understand and interpret basic return models and and they will be
able to implement various types of active and/or passive strategies of
investment.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 50%
2. Discussions
2. 10%
3. Presentations
3. 30%
4. Guest lecturers
4. 10%
Weights (%)
1. Quizzes
1. 10%
2. Team work
2. 20%
3. Mid-term exam
3. 30%
4. Final exam
4. 40%
Modern Portfolio Theory and Investment Analysis, Elton E., Gruber M., Brown
S., Goetzmann W., John Wiley & Sons, Inc., eight ed., 2010
Course code: MAN313
Level: First cycle
Status: Elective
Course title: INVESTMENTS
Year: III
Semester: VI
ECTS credits: 5
Primary aim of this course is to introduce students with analysis of real investment and basic
methods of both traditional and modern approaches to analysis of real investment. Several
teaching units will be studied within the framework of this course, and they will introduce the
students to: analysis of real investment in general, process of planning and development of
investment projects, analysis and valuation of investors' development potentials, process of
analysis of market aspects of real investment, process and basic assumptions of technical and
technological analysis, local and ecological aspects of investments, basic assumptions and
concept of economic and financial analysis of investment, analyses of financial reports and
analysis of investors' cash flow, basic methods of investment analysis, methodological
approaches to choosing the optimal project, basic and most common risks in analyses, and
implementation of investment project. Students will have at their disposal basic methodological
instruments used in valuation of investors and investment project funding by local and
international commercial and development banks.
1. Analysis of investment – Introduction,
2. Planning and development of investment projects,
3. Analysis of investors' development potentials,
4. Analysis of market aspects of the investment,
5. Technical and technological analysis,
6. Analysis of location and ecological aspects of the investment,
7. Economic and financial analysis,
8. Cash flow analysis,
9. Valuation methods of investment projects,
10. Cost-Benefit analysis of infrastructure projects,
11. Choosing the optimal project,
12. Risks in analysis and investment project implementation
13. Investment project valuation
14. Investment project funding
Upon completing the course, the students will comprehend the process of analysis of real
investment (from generating the idea to its implementation). They will be able to analyze the
investor from the aspect of perceiving development and financial potentials, and make market
analysis and technical and technological aspects of the investment. They will be acquainted
with the approach of creation and valuation of other relevant elements of investment projects
from the aspect of banking methods of the valuation. They will be able to properly analyze
basic financial reports of the investor, to use basic valuation methods of investment projects
and choose the optimal project, as well as to monitor and analyze basic risks in analysis and
investment project implementation. They will be competent to properly mark the acceptability
and profitability of a certain investment project, and define the optimal concept of real
investment funding.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. On-line
3. Presentations
4. Guest lecturers
Weights (%)
2. Presentation
3. Mid-term exam
4. Final exam
1. 30%
2. 20%
3. 40%
4. 10%
1. 10%
2. 20%
3. 30%
4. 40%
1. McKeever, Mike, P., How to write a business plan, 8th ed., Nolo, USA, 2007
2. Guide to COST-BENEFIT ANALYSIS of Investment projects, European Commission,
Directorate General Regional Policy, 2008
3. Timothy, Berry, The plan-as-you-go business plan, Enterpreneut Media Inc., 2008
Course code: MAN321
Level: First cycle
Status: Elective
Course title: FINANCIAL INSTITUTIONS ACCOUNTING
Year: III
Semester: VI
ECTS credits: 5
The aim of the course is to get the students acquainted with types of financial
institutions, their actions, recording of business changes related to different
financial institutions, as well as with the process of making financial statement
and its proper presentation.
1. Introduction to Accounting for financial institutions
2. Legislative which regulates accounting of financial institutions
3. Basis of bank accounting
4. Basis of micro credit organizations accounting
5. Basis of insurance accounting
6. Basis of funds accounting
7. Basis of leasing companies accounting o
8. Basis of financial instruments accounting
9. Basis of securities accounting
10. Financial reporting of financial institutions
The aim of all the above listed themes is to provide the students with the basis
of this kind of accounting so that they could, upon passing the exam, be easily
introduced to more detailed entries and reports through potentially separate
courses: bank accounting, insurance, funds, and other financial institutions
accounting within the framework of undergraduate or postgraduate studies.
Upon passing the exam, the students will be able to:
1. Describe and valuate the application of key concepts from the domain of
Accounting for financial institutions
2. Use the knowledge and skills for the business events recording in financial
institutions accounting
3. Use the knowledge and skills for the making and presenting financial
statements in financial institutions
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 70%
2. Discussions
2. 20%
3. Presentations
3. 10%
Weights (%)
1. Mid-term exam 1
1. 20% (20 points)
2. Mid-term exam 2
2. 20% (20 points)
3. Final exam
3. 50% (50 points)
4. Quiz
4. 5% (5 points)
5. Presentation
5. 5% (5 points)
Paul J. Sanchez, "Accounting Basics for Community Financial Institutions" 2nd
edition, Financial Mangers Society, 2009, ISBN-10: 0979907799
Course code: MAN309
Level: First cycle
Status: Elective
Course title: FINANCIAL REPORTING
Year: III
Semester: VI
ECTS credits: 5
The aim of the Financial Reporting course is to make students better
understands the accounting principles, accounting cycle and financial report as
the main output of the accounting function.
1. Framework for the presentation of financial statements
2. Law on Accounting and Auditing in BiH and FBiH
3. Business entities division and their financial reporting obligations
4. IV, VII and VIII EU Directives
5. Accounting policies
6. Final entries and prerequisites for real financial statements
7. Financial statements (aim, subject, users, taxpayers, ...)
8. Management bodies in business society and their role in relation to
financial statement adopting
9. Connection between financial statements and annual report
10. Financial statements as the basis for proper planning, control, and
business analysis
Upon passing the exam, students will be able to:
1. Describe and valuate the application of key concepts from Financial
reporting domain
2. Use the knowledge and skills for making and presenting financial
statements
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 70%
2. Discussions
2. 20%
3. Presentations
3. 10%
Weights (%)
1. Mid-term exam 1
1. 20% (20 points)
2. Mid-term exam 2
2. 20% (20 points)
3. Final exam
3. 50% (50 points)
4. Quiz
4. 5% (5 points)
5. Presentation
5. 5% (5 points)
Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt,
"Financial Reporting and Analysis", 4th edition, McGraw-Hill/Irwin, 2008, ISBN10: 0073527092, ISBN-13: 978-0073527093
Course code: MAN311
Level: First cycle
Status: Elective
Course title: ISLAMIC BANKING AND FINANCE
Year: III
Semester: VI
ECTS credits: 5
The aim of this course is to make students master basic theoretical and
practical knowledge in the domain of Islamic economics, banking and finance.
Within the framework of the course will be presented basis of Islamic economic
philosophy, together with the critics of interest throughout history, starting with
monotheistic religions and antique philosophers all the way to classical,
neoclassical and current economic theorists. Special attention will be paid to
the Islamic perspective towards interest and its prohibition. We will focus to the
development of Islamic finance, Islamic economic system, and on explanation
of certain Islamic financial instruments and financing models. Also, students will
be introduced to the perspectives of development of Islamic banking and
Islamic finance, and to the obstacles of their development in BiH. During the
studying of this course, there will be presented practical cases, and will be
given the opportunity to exchange opinions during discussions, debates and
presentations, and to compare conventional and Islamic banking.
1. Theoretical basis of Islamic banking
2. Attitude towards interest
3. Sources of funding
4. Islamic financing system and market
5. Establishment and development of Islamic banking
6. Ways of collecting deposits
7. Financing models based on of sale
8. Financing models based on partnership
9. Financing models based on leasing
10. Islamic development banking
11. Perspectives of development of Islamic banking
12. Obstacles for development of Islamic banking
13. Implementation of Islamic banking in BiH
Students will acquire knowledge in Islamic economics, banking and finance,
and methodology of research applied in this domain. They will be able to
differentiate between financing models used in business practice of Islamic
banks and other Islamic financial institutions. They will be introduced to the
perspectives and obstacles of Islamic banking and finance development in the
world and in our country, and to the implementation of certain models of Islamic
banking in business practice of the domestic Islamic bank.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
Weights (%)
2. Presentation
3. Mid-term exam
4. Final exam
An Introduction to Islamic Finance-Theory and
Abbas M., 2007
1. 40%
2. 10%
3. 40%
4. 10%
1. 10%
2. 20%
3. 30%
4. 40%
Practice, JW&S, Iqbal Z. and
Course code: MAN305
Level: First cycle
Status: Elective
Course title: CAPITAL MARKET INSTRUMENTS
Year: III
Semester: V
ECTS credits: 5
To acquire practical experiences on the capital market by trading of securities.
Structured portfolio management and making portfolio decisions.
1. Financial markets
2. Capital market
3. Institutions of capital market
– Securities and exchange commission
– Register of securities
– Professional intermediation
– Stock exchange
– Investors
4. Capital market instruments
5. Issuing securities
6. Financial statement analysis for the needs of company valuation
7. Fundamental and technical analysis
8. Portfolio management
9. Capital market reporting
10. Securities trading
Students will acquire practical experience in field of securities analysis and
securities investment. They will master the technology of stock market trading.
They will create and manage securities portfolio of securities form capital
market in BiH and wider area, keep track news on local and world stock
markets, and use available information in managing their own portfolios. They
will be competent to use and analyze financial statements and stock market
reports. They will apply fundamental and technical analyses when investing.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 20%
2. Presentations
2. 10%
3. Guest lecturers
3. 20%
4. Practical work (tutorials)
4. 50%
Weights (%)
1. Portfolio management
1. 20%
2. Company analysis
2. 20%
3. Mid-term exam
3. 15%
4. Final exam
4. 15%
5. Creation of stock market indices
5. 10%
6. Beta calculation
6. 10%
7. Quiz
7. 5%
8. Presentations
8. 5%
Essentials of Investments, Bodie Z., Kane A., Marcus A., McGraw-Hill, 5th ed.,
2004
Course code: MAN306
Level: First cycle
Status: Elective
Course title: COMPANY VALUATION
Year: III
Semester: VI
ECTS credits: 5
Introduce students to basic methods of company valuation (company's
assets), and make a detailed account of each of them. Show the way of
defining company's value through practical examples.
1. Basic and specific value concepts
2. Methods of company valuation
3. Methods of company valuation based on assets
4. Methods of company valuation based on its profit power
5. Method of present value of future cash flows
6. Combined methods of company valuation
7. Example of complex company value
8. Testing of established values
9. Testing of justifiability of buying
10. Report of company valuation
Results of studying are reflected in making the students competent to know
when to use which of the methods in company valuation, considering the fact
that choosing the right method is of crucial importance in the process of
valuation, so that they could apply each of the presented methods properly
and on their own accord, as well as make a proper report on company
valuation.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
Weights (%)
2. Mid-term exam
3. Final exam
4. Presentation/verbal exam
Andrew Heslop (2008) How to Value & Sell
Limited
1. 50%
2. 20%
3. 20%
4. 10%
1. 10%
2. 40%
3. 40%
4. 10%
your Business, Kogan Page
Course code: MAN312
Level: First cycle
Status: Elective
Course title: BANKING AND INSURANCE LAW
Year: III
Semester: VI
ECTS credits: 5
The aim of this course is for the students to acquire basic knowledge of banking sector
and insurance sector organization in legal system of BiH. Apart from this, the aim of the
course is to point to not only domestic but also to comparative legal solutions, so that
apart from organizational aspects, knowledge of basic instruments used in business
banks and insurance sector could be acquired. Apart from this, students are introduced
to the most common contracts in these two sectors, along with system of securities.
1. Terms (term; subject; method, sources)
2. Banking and insurance entities (term and importance of banks and insurance
companies; types of banks and insurance companies; banking agency, insurance
supervisory agency, deposit insurance agency)
3. Banking (banking in general; features (characteristics) of banking jobs; bank
secrecy and bank responsibility)
4. Active banking operations (credit agreement; types of credit; lombard; relombard;
discount; rediscout)
5. Passive banking operations (emission; issuance of bonds and mortgage bonds;
current account; savings contract)
6. Neutral banking (deposit; safe deposit box contract; credentials; bank guarantee)
7. Legislative in insurance and general insurance principles (basic terms (elements)
of insurance); entities in insurance; responsibility in insurance)
8. Property insurance (term and features of property insurance; types of property
insurance; property insurance agreement)
9. Personal insurance (term and features of personal insurance; types of personal
insurance; personal insurance agreement)
10. Reinsurance (term and features of reinsurance, types of reinsurance; reinsurance
agreement)
• Knowledge (acquiring basic knowledge of banking and insurance sector
organization in the legal system of B&H, basic instruments used in the sector,
most common contracts and securities law)
• Thinking skills (ability to identify the applicable sources of law and solve practical
case study problems in the field of banking and insurance law)
• IT skills (ability to prepare and deliver a presentation using adequate computer
programmes)
• Communication skills (ability to work individually and in a team in solving
business law case studies, ability to develop a professional presentation and
deliver it within a group, ability to communicate effectively and express their
opinion clearly)
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Discussions
2. 20%
3. Case studies
3. 35%
4. Guest lecturers
4. 5%
Weights (%)
1. Case study/presentation
1. 20%
2. Team work, Activity, Quiz
2. 10%
3. Mid-term exam
3. 40%
4. Final exam
4. 30%
1. E.P. Ellinger, E. Lomnicka, R.J.A. Hooley (2006) „Ellinger's Modern Banking
Law“, Fourth Edition, Oxford University Press
2. Lowry, J. and Rawlings, P. (2005) Insurance Law: Doctrines and Principles
(Second Edition) Paperback, Hart Publishing
III YEAR MARKETNIG
MANAGEMENT
Course code: MAN340
Level: First cycle
Status: Core
Course title: MARKETING RESEARCH
Year: III
Semester: V
ECTS credits: 5
Main objective of the course is to acquire necessary knowledge and skills in
analytic approach to marketing. Unlike other activities done within the scope of
marketing, results of marketing researchers are exclusively information that
serve as a support to managers in decision-making process. For information to
be relevant, students have to master methodology of research and specific
methods used in marketing. Theoretical part of the education is complemented
with examples from marketing research practice in certain business
environments. Guest lecturers from the field of marketing research are also
planned within the course.
1. Marketing research as support to managers in decision making
2. Scientific method as a basis of marketing research
3. Marketing research planning
4. Secondary data collection
5. Primary data collection – methods of testing and monitoring
6. Measuring methods in marketing research
7. Sampling methods and organization of primary data collection
8. Collected data analysis – preparation, descriptive analysis, hypothesis
definition
9. Collected data analysis – analysis of one, two or more variables,
interpretations and report writing
10. Marketing Information System - MIS
11. Sales forecasting and pre-investment research
12. International marketing research
13. Impact of new economies and new technologies on marketing
Upon completion of this course, students will be able to fully understand the
concept and stages of marketing research, to discuss, analyze and explain key
aspects of market analysis and acquire knowledge and skills required for
participation in specific projects of tourist market research. Also, they will be
given the opportunity to use the acquired knowledge in reporting, interpreting
and analyzing specific data, as well as writing final reports to solve certain
marketing problems.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 50%
2. Case studies
2. 20%
3. Presentations and discussions
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 30%
3. Research project
3. 20%
4. 20%
Marketing Research – online research applications, Alvin C. Burns, Ronald F.
Bush, 4th edition, Prentice Hall, 2003
Course code: MAN341
Level: First cycle
Status: Core
Course title: MARKETING COMMUNICATIONS
Year: III
Semester: V
ECTS credits: 5
The objective of Marketing Communications course is to introduce students to
basic phases of the marketing communications planning, to explain the
importance of creativity in marketing, to introduce major communication means
and media that are used by companies to promote their products and services.
Understanding the need for marketing communication integration is especially
emphasized – strategies of marketing message coordination and combination
in order to accomplish maximum impact.
1. Introduction to Marketing Communications (MC).
2. Integrated Marketing Communications (IMC); MC strategy and planning.
3. Marketing Communications organization and the role of MC agencies.
4. Consumer behaviour analysis and modelling target audience behaviour.
5. Process and models in marketing communications.
6. Defining marketing communications goals and budget.
7. Planning and creating marketing communications message.
8. Marketing communications media and media planning.
9. Advertising.
10. Sales promotion, public relations and publicity.
11. Personal sales.
12. Direct and database marketing; Online marketing;
13. Control and evaluation of marketing communications.
Upon completing the course, students will be able to:
1. Identify and understand key roles and significance of marketing
communications,
2. Explain basic characteristics of marketing communications.
3. Describe, analyze and evaluate different components of marketing
communications mix.
4. Prepare a plan of marketing communications campaign.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
5. Case studies
5. 20%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 40%
3. Presentation
3. 20%
4. Case study
4. 10%
Marketing Communications: A European Perspective, Patrick De Pelsmacker,
Maggie Geuens, Joeri Van Den Bergh, 4th edition, Financial Times Press,
2010
Course code: MAN342
Level: First cycle
Status: Core
Course title: SERVICES MARKETING
Year: III
Semester: V
ECTS credits: 5
The course is organized in a way that gives students the opportunity to
perceive and understand supply from the perspective of services, and
applications of marketing concepts in service companies and production
companies. Primary objective of the course is to help students become
successful in potential role of service suppliers, whether it will be electronic
service supplier or service supplier in direct interaction. Another objective is to
support students in accepting constructive and critical position as users of
different types of services and thereby accept active role in the process of
serving which modern service consumers have.
1. Understanding service – service and service encounter
2. Services characteristics
3. Types of service
4. Marketing strategies in service
5. Growth strategies
6. Internal, external and interactive marketing
7. Research, segmenting and positioning of service companies
8. Marketing mix of service companies – proactive service
9. Forming of prices in service companies
10. Service promotion and distribution
11. People, processes and forms as elements of marketing mix of services
12. Organization of marketing function in service companies
13. Control of service process
Upon completing the course, students will be able to apply specifics of
marketing concept and marketing strategy implementation relevant for the
service companies. They will also have the opportunity to decide on applying
„exceptions“ in the process, depending on particular type of service.
2. TEACHING METHODS
3. TEXTBOOK
1. Workshops
2. Discussions
3. Presentations
4. Guest lecturer
Weights (%)
2. Case study analysis
3. Quizzes
4. Mid-term
5. Final exam
Inclusion of certain elements depends on
thematic unit. Lectures are organized in a
way that offers maximum participation of
the students and their activity in every
way
1. 10%
2. 15%
3. 5%
4. 35%
5. 35%
Marketing Services: Concept, Strategy and Implementation, Babić-Hodović, V.
(translation) 2011
Course code: MAN343
Level: First cycle
Status: Core
Course title: CONSUMER BEHAVIOUR
Year: III
Semester: V
ECTS credits: 5
Primary objective of this interdisciplinary course is to provide students with
insight into managerial understanding of consumer behaviour. Consumers are
monitored and analyzed as individuals (their drives, perception, personality,
attitudes, etc.) and as group members (family, social class, culture and other
reference groups). Upon finishing the course, students will improve their
understanding of consumers' buying behaviour, their needs and their
satisfaction, the way to approach consumers and to adapt marketing mix to the
chosen target group.
1. Consumer behaviour and marketing
2. Drives and motivation
3. Perception
4. Personality as a factor of consumer behaviour
5. Process of studying
6. Attitudes
7. Family
8. Social classes
9. Culture and subcultures
10. Buying and post buying behaviour
11. Communication and consumer behaviour
12. Process of purchase decision making
This course helps students to understand consumer needs and their
satisfaction. Upon finishing the course, students will understand what affects
consumer's decision, the way the consumer makes or changes the decision
and effects of that. Students will understand the complexity of consumer
behaviour and significance of monitoring and adapting to their needs and
requirements.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Workshops
3. Discussions
4. Presentations
5. Guest lecturers
Weights (%)
1. Mid-term exam
2. Final exam
3. Major team project
4. Small team project
5. Individual project
1.
2.
3.
4.
5.
30%
20%
20%
20%
10%
1.
2.
3.
4.
5.
30%
30%
20%
10%
10%
Consumer behavior (translation), Čičić, M., Husić, M. i Kukić, S.
Course code: MAN344
Level: First cycle
Status: Core
Course title: MARKETING CHANNELS
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 4 (3+1)
Introduction to distribution channels in marketing and understanding the
process of commercial marketing entity. Acquiring basic knowledge about
management and implementation of distribution channels in marketing.
1. Trade, trading functions and trading institutions
2. Trading business processes
3. Planning process in a trading company
4. Marketing mix
5. Directions of development of trading management
6. Marketing research in trade
7. Location
8. Range of goods and service
9. Prices and calculation methods
10. Promotional activities in trade
11. Sales methods, size of the store and preliminary plan (Layout)
12. Trading business units, trading companies and forms of cooperation
13. Models and institutions of electronic trade
14. Institutions of direct marketing
15. Future of trade (Trading revolution and intensive evolution of marketing
channels)
16. Internationalization of retail trade in marketing channels
17. Management of product category in marketing channels
In Marketing Channels course students will acquire basic marketing knowledge
related to the domain of trade, as well as specific theoretical and practical
knowledge. Students are introduced to the significance of trade in industrial
structure and acquire the knowledge required for understanding current
processes, which take place in trading structures in countries with developed
trading economies. The course provides adoption of specific knowledge about
the impact of different factors on building and organization of trade.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
5. Case studies
Weights (%)
1. Mid-term
2. Final exam
3. Presentations
4. Case studies
5. Quizzes
1. 40%
2. 10%
3. 20%
4. 10%
5. 20%
1. 35%
2. 35%
3. 10%
4. 10%
5. 10%
Michael Levy, Barton A. Weitz Retailing Management, McGraw-Hill Education –
Europe 7 edition
Course code: MAN345
Level: First cycle
Status: Core
Course title: GLOBAL MARKETING
Year: III
Semester: VI
ECTS credits: 4
Acquiring knowledge about ways of creating and implementing the concept of
international marketing in global trade environment.
1. Global trade and international marketing
2. Research for the needs of international marketing
3. Economic environment of international marketing
4. Cultural environment of international marketing
5. Political and legal environment of international marketing
6. Strategies of entering international market through export
7. Strategies of entering international market by outsourcing production abroad
8. Strategies of entering international market through direct investment
9. Marketing mix planning for international market
10. Process of planning and making international marketing plan
Results of studying this course include knowledge about ways of conducting
marketing in global trade conditions and convergence of consumer needs and
specific qualities of global, regional and export marketing in relation to
domestic marketing concept. Students will be able to prepare plans for
international marketing for regional and export international markets.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Presentations
2. 20%
3. Guest lecturers
3. 20%
4. Project preparation
4. 20%
Weights (%)
1. 40%
2. Presentation
2. 20%
3. Project
3. 40%
Global marketing 6th ed, Keegan, Warren J., Green, M., Prentice Hall, 2011
Course code: MAN346
Level: First cycle
Status: Core
Course title: PRICE MANAGEMENT
Year: III
Semester: VI
ECTS credits: 4
The course deals with problems of pricing management of products and/or
services for the purpose of achieving business goals. Fundamental objective
of the course is to acquire basic analytical skills and abilities from the domain
of pricing policy management.
1. Significance and role of price in business decision making
2. Factors that influence price decisions making
3. Research for the purpose of defining prices
4. Price elasticity and price optimization
5. Basic methods of price definition
6. Price definition according to consumers' perception of value
7. Price and other elements of marketing mix
8. Basic pricing strategies and tactics
9. Price wars
10. Techniques of adapting the price and price negotiation
11. Special domains related to problems of price definition
Understanding principles and framework of price management for the purpose
of making right decisions in business practice. The ability to perceive strategic
and tactic aspects of pricing decisions when creating marketing program.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Workshops
2. 20%
3. Case studies
3. 40%
Weights (%)
1. Mid-term exam
1. 25%
2. Final exam
2. 25%
3. Case study
3. 30%
4. 20%
Tim J. Smith, "Pricing Strategy: Setting Price Levels, Managing Price
Discounts and Establishing Price Structures", South-Western College Pub; 1
edition, 2011
Course code: MAN347
Level: First cycle
Status: Elective
Course title: E-MARKETING
Year: III
Semester: VI
1.
2.
3.
4.
5.
6.
7.
Introduction: E-marketing context
E-marketing strategy
E-marketing plan
E-marketing environment (global markets and ethical and legal questions)
Marketing research
Consumer behaviour (e-buyers)
Strategies of segmentation and targeting and strategies of differentiation
and positioning
8. E-marketing mix (product, price, channels of distribution, communication in
e-marketing)
9. Management of relation with buyers
10. Practical aspects of e-marketing
Upon finishing the course, students will be able to:
1. Explain and apply concepts and tools (Internet technologies in particular) needed
for planning and implementation of effective e-business in companies,
2. Explain and critically review phases in planning and implementation of emarketing strategies (e-marketing mix, e-CRM, e-buyers, marketing research, emetrics, etc.),
3. Valuate opportunities and challenges of electronic media (especially the Internet)
as a means of marketing communication and marketing research, and
4. Apply and develop practical skills related to making marketing decisions.
ECTS credits: 5
E-marketing is traditional marketing in which information and communication
technologies are used. Technology affects traditional marketing because it increases
the efficiency of marketing functions. Technology also transforms marketing strategies
in companies. Apart from that, technologies altered consumer behaviour by removing
power from companies to buyers. Marketing transformation today leads to new
business models that create additional value for consumers, build relationship with
them and increase company's profitability. Basic objective of the course is to acquire
the necessary knowledge and skills in e-marketing domain, that is, applying
technology in marketing. Theoretical part of the education is complemented with
relevant examples from practice and students' practical work.
2. TEACHING METHODS
3. TEXTBOOK
Lecturing
1. 30%
Case study
2. 30%
Presentation
3. 10%
Projects
4. 20%
Guest lecturer
5. 10%
Weights (%)
1. Mid-term test
1. 25%
2. Final test
2. 25%
3. Project
3. 20%
4. 10%
5. 20%
Strauss, J., Frost, R., "E-marketing", Prentice Hall, 6th edition, 2011
1.
2.
3.
4.
5.
Course code: MAN348
Level: First cycle
Status: Elective
Course title: MARKETING OF NON-PROFIT ORGANIZATIONS
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5 (3 + 2)
The aim of the course is acquiring specific theoretical and hands on knowledge
about the whole marketing process in the domain of non-profit activities and
non-profit organizations.
1. Non-profit organizations and society.
2. Non-profit marketing planning; Specific qualities and methodology.
3. Marketing-information system in non-profit marketing.
4. Marketing-information system. Marketing research
5. Market segmentation in non-profit marketing: Specific qualities. Segmentation
criteria.
6. Marketing strategy and instruments of non-profit marketing; Selection of
target markets. Marketing mix definition: product, price, promotion, and
distribution.
7. Organization and control of non-profit marketing.
8. Adapting and applying marketing strategy in non-profit activities. Charities,
religious institutions, educational institutions, state / public institutions,
political organizations, associations and movements, health organizations,
institutions of culture and art, ideas and persons.
1. Take part in determining the elements of non-profit organization management
2. Create marketing plan for a non-profit organization
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 50%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
5. Case study
5. 10%
Weights (%)
1. Mid-term exam
1. 35%
2. Final exam
2. 35%
3. Quizzes
3. 10%
4. 20%
Strategic Marketing for Non-Profit Organizations (7th Edition), Alan R.
Andreasen, Philip Kotler, Prentice Hall, 2007, ISBN-10: 013175372X, ISBN-13:
978-0131753723
Course code: MAN349
Level: First cycle
Status: Elective
Course title: MARKETING STRATEGIES - MARKSTRAT
Year: III
Semester: VI
ECTS credits: 5
The objective of the course is to apply computer based program of marketing
strategy in practice – MarkStrat. It is a program used in most MBA studies and it
implies practical use and simulation of what students study in marketing courses,
microeconomics and management. Upon finishing the course, students should be
able to understand what consequences the decisions they make will have on their
market position and what effects they will have on profit.
1. Introduction to MarkStrat
2. Game simulation
3. Making business decisions in a company
4. Making decisions on introduction of new products
5. Decisions on branding, price strategies of new products, distribution and
promotion
6. Monitoring market conditions changes
7. Report writing
Upon passing the exam, students will get a sense of competition on a
simulated virtual market and consequences of the game. Despite all the
limitations of this simulation program, it enables participants to keep track of
their competitors' reactions to the decisions they make. Students are in a
position of marketing managers, not executives of the orders that have come
from above. In this way, they are in a position to go through all the phases of
the decision making process and to face problems of lack of information and
consequences which their decisions have on market position and on stock
prices on Stock Exchange.
2. TEACHING METHODS
3. TEXTBOOK
1. Interactive activities and group work
1. 50%
2. Discussions
2. 20%
3. Decision making from cycle to cycle, upload of the 3. 10%
decisions that have been made
4. 20%
4. Feedback and results
Weights (%)
1. MarkStrat Test
1. 10%
2. Results of the decision that have been made
2. 45%
3. Report on results of the decisions that have been 3. 45%
made and critical review on group decisions
Markstrat Online Student Handbook and Doyle, P. and Stern, P. (2006).
Marketing management and strategy, Prentice Hall
Course code: MAN350
Level: First cycle
Status: Elective
Course title: NON-VERBAL COMMUNICATION
Year: III
Semester: VI
ECTS credits: 5
The objective of studying this interdisciplinary course is understanding and
interpretation of non-verbal clues, and better communication and overall impact
we have on our environment. Knowledge and skills mastered in this course can
be applied in everyday life as well as in business negotiations and presentations
and simpler business activities in intercultural environment.
1. Differences between verbal and non-verbal communication
2. Physical appearance
3. Gestures
4. Facial and eye expressions
5. Voice
6. Space and time
7. Touch
8. Gender differences
9. Communicating emotions
10. Business presentations
11. Appearance in front of cameras
12. Non-verbal behaviour in international environment
Upon completing the course, students will acquire knowledge about non-verbal
communication and behaviour, differences and causes of certain behaviour. After
finishing the course, students will acquire a number of skills related to the analysis
of their own non-verbal communication and behaviour of their interlocutor.
Communication skills will be highly improved upon completing the course.
2. TEACHING METHODS
3. TEXTBOOK
1. Workshops
1. 20%
2. Discussions
2. 50%
3. Presentation
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 30%
3. Major project
3. 20%
4. Small project
4. 10%
5. Case study
5. 10%
Richmond, V.P. & McCroskey, J.C. (2004). Nonverbal behavior in interpersonal
relations. (5th Ed.). New York, NY: Pearson.
Course code: MAN351
Level: First cycle
Status: Elective
Course title: PUBLIC RELATIONS AND CORPORATE COMMUNICATION
Year: III
Semester: VI
ECTS credits: 5
Public Relations and Corporate Communication course aims to create an
understanding of the purpose of public relations and corporate communication
and show their relation with top management of a company and the way the
company uses communication in implementation of its business strategy and in
forming relations with different interest groups.
1. Introduction to corporate communication and public relations.
2. Corporate communication and public relations strategy and planning.
3. Creation of the company's identity, image and reputation
4. Corporate (institutional) advertising
5. Relations with media
6. Communication with employees
7. Investor relations and financial public relations
8. Community relations
9. Corporate social responsibility
10. Crisis communications management
1. Identify and understand key roles and significance of public relations and
corporate communication,
2. Explain basic features of public relations and corporate communication.
3. Describe, analyze and valuate different components of communication mix.
4. Individually prepare a plan for public relations and corporate communication
campaign.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 40%
2. Discussions
2. 10%
3. Presentation
3. 20%
4. Guest lecturers
4. 10%
5. Case study
5. 20%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 40%
3. Presentation
3. 20%
4. Case study
4. 10%
„Exploring Public Relations“, 2/E, Ralph Tench, Leeds Metropolitan University,
Liz Yeomans, Leeds Metropolitan University, Publisher: Financial Times Press,
2009, ISBN-10: 0273715941,
Course code: MAN352
Level: First cycle
Status: Elective
Course title: BUSINESS COMMUNICATION
Year: III
Semester: VI
ECTS credits: 5
Objectives of this course are to:
1. Explain concepts of communication process and ways of efficient
communication in an organization
2. Develop communication skills in the context of modern business environment
3. Provide students with the possibility to demonstrate communication skills that
modern organization need
4. Develop interpersonal and team skills necessary for students' personal and
professional growth
1. Introduction to effective business communication
2. Team communication and non-verbal communication
3. Application of technology for improving company's business
communication
4. Communication in the era of globalization
5. Planning, creating and completing business messages
6. Writing positive and negative messages and persuasive messages
7. Planning and writing reports and suggestions
8. Creation and performance of oral and on-line presentations
9. Improvement of presentations with slides and other visual means
10. Curriculum vitae (CV) writing, employment application forms and job
interview
Through this course students will:
1. Acquire necessary knowledge about significance and ways of successful
communication in organization
2. Develop and improve communication skills
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 30%
2. Individual presentations and tasks
2. 30%
3. Group presentations
3. 20%
4. Projects and reports
4. 20%
Weights (%)
1. Mid-term exam
1. 25%
2. Final exam
2. 25%
3. Individual activities
3. 20%
4. Group presentations
4. 15%
5. Projects
5. 15%
Thill, J., Bovee, C., "Excellence in Business Communication", Prentice Hall,
9th edition, 2010, ISBN-13: 978-0136103769
Course code: MAN353
Level: First cycle
Status: Elective
Course title: RELATIONSHIP MARKETING AND (E)CRM
Year: III
Semester: VI
ECTS credits: 5
The aim of the course is to introduce students to specific aspects of
relationship marketing, that is ever more present in modern practice, and to
help them with customer relationship management. It is necessary to make
certain changes in marketing strategy creation and marketing concept
application to apply this concept, and to develop information basis for CRM
concept development.
1. Marketing relations
2. Economic relations
3. Transactional marketing vs. Relationship marketing
4. Key elements of relationship development
5. Partnership with customers
6. Internal partnership and partnership with suppliers
8. External partnership
9. Information technology as a foundation for partnership development
10. Customer Relationship Management
11. Information technology for customer relationship management
12. Relationship marketing in service
13. Relationship marketing for customer market
14. Information technology: its role in building, keeping and strengthening the
relationship
15. Organization elements and CRM
Upon passing the exam, students will be able to develop and implement
marketing strategies aimed at winning and keeping service users and to create
a concept that will enable them to keep track of the effects of the relationships
established between a firm and service consumer. Based on profitability of
those relationships and data from database, it will be possible to create
foundation for customer relationship management.
2. TEACHING METHODS
3. TEXTBOOK
1. Workshops
2. Discussions
3. Presentations
Inclusion of certain elements depends
on thematic unit. Lectures are
organized in a way that offers
maximum student participation in
every way.
Weights (%)
1. 10%
2. Project
2. 20%
3. Case study
3. 20%
4. Mid-term and final exam or integral exam 4. 50%
Egan, J., Relationship Marketing Prentice Hall 2004 and Buttle, F., Customer
Relationship Management, Elsevier 2009
Code: MAN354
Level: First cycle
Status: Elective
Course title: FOREIGN MARKETS ENTRY STRATEGIES
Year: III
Semester: VI
ECTS credits: 5
Basic objective of the course is to acquire necessary knowledge and skills that
will help students create strategies for entering foreign markets. One of the key
success factors is selection of international marketing strategies for entering
foreign markets. The way a company enters targeted foreign markets is a
strategically important question because it is a decision related to contingency
approach along with continuous dynamics of internal and external
environment, and requires a long-term resource commitment.
1. Theoretical basis for creating strategies for entering foreign markets
2. Classification of strategies for entering
3. Factors that have impact on the choice of strategies for entering
4. Dynamics of decision making on strategies for entering
5. Decision making process for penetration strategy
6. Strategic dimensions of international marketing
7. Concepts of international marketing
8. Significance of companies' internationalization
9. Strategies for penetrating foreign markets
10. Export strategies for penetrating foreign markets
11. Contract strategies for foreign markets penetration
12. Global strategic unions and alliances
13. Direct investment in foreign markets as a strategy
Upon passing the exam, students will be able to understand the role and
significance of creating strategies for entering foreign markets, factors that
have impact on modelling strategies for entering foreign markets and
implications to basic performances of company's business and thereby the
success of national economics.
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
2. Discussions
3. Presentation
4. Guest lecturers
5. Case studies
Weights (%)
1. Mid-term
2. Final exam
3. Presentations
4. Case studies
5. Quizzes
Hollensen, Svend (2004), Global Marketing,
third edition, Prentice Hall, Financial Times
1. 40%
2. 10%
3. 20%
4. 10%
5. 20%
1. 35%
2. 35%
3. 10%
4. 10%
5. 10%
a decision-oriented approach,
Course code: MAN355
Level: First cycle
Status: Elective
Course title: STRATEGIC BRAND MANAGEMENT
Year: III
Semester: VI
ECTS credits: 5
1. Students will understand the role of a brand in company's strategic
marketing management
2. Students will acquire knowledge about brand elements, ways of their
creation and brand value measurement for the purpose of achieving
competitive advantage and company's value growth
1. Brand concept
2. Brand significance
3. Brand elements
4. Brand identity
5. Private brands
6. Legal protection of a brand
7. Strategic brand management
8. Brand positioning
9. Brand support in marketing mix elements
10. Brand value measurement
Upon passing the exam, students will be able to understand the significance
and role of brand in creating company's competitive advantages. They will
know what basic strategic decisions are important for successful brand
management and the way brand value is built and measured.
2. TEACHING METHODS
Activity description
Lecturing
Presentations
Guest lecturers
Project
Weights (%)
Mid-term and final exam
Presentation
Project
1.
2.
3.
4.
1.
2.
3.
4.
40%
20%
20%
20%
1.
2.
3.
3. TEXTBOOK
Kevin Lane Keller, Tony Aperia, Mats Georgson, Strategic Brand Management: A
European Perspective, Financial Times Press, 2011-2012 or 2008
1. 40%
2. 20%
3. 40%
Course code: MAN356
Level: First cycle
Status: Elective
Course name: INTERNATIONAL BUSINESS
Year: III
Semester: VI
ECTS credits: 5
The course provides a background for understanding the international
business environment and its contemporary management at a company
level. It gives insights to global business trends and companies''
internationalisation. Major part of the course focuses on providing
knowledge about organization, export practice and management
techniques, as well as ways of financing foreign trade transactions.
The aim of the course is to get students familiarized with basic concepts
and tools of international business through presentations of practical
examples, constructions of international trade engagements and their
financing.
1. Term, role and significance of international business for national
economics
2. Enterprise issues in international business
3. Market entry modes and ways of doing business
4. Intermediaries in international trade
5. Performance of production companies in international business
6. Role of stock market
7. Processing international business operations
8. Terms of delivery
9. Incoterms
10. Export management and techniques
11. Import management and techniques
12. Bank guarantees
13. Leasing, factoring i forfeiting
14. Terms and forms of payment
15. Specific ways of financing international trade transactions
- Acquire knowledge about the role of international business on global market
- Define business risks in international environment
- Provide knowledge about export/import practice and management techniques
- Efficiently do various types of business with foreign partners
- Choose appropriate techniques of financing international trade transactions
2. TEACHING METHODS
3. TEXTBOOK
1. Lecturing
1. 25%
2. Discussions
2. 25%
3. Presentations
3. 25%
4. Guest lecturers
4. 5%
5. Case study
5. 20%
Weights (%)
2. 70%
3. 10%
4. Presentation
4. 5%
5. Case study
5. 15%
Tamer Cavusgil, Gary Knight, and John Riesenberger (2008). International
Business: Strategy, Management, and the New Realities. Prentice Hall

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