CERASPAÑA 23 ingles ok.indd

CERASPAÑA/23
2009 / CERAMICS / ARCHITECTURE / DESIGN
TILE OF SPAIN AROUND THE WORLD
AVANT GARDE LIVING ROOMS WITH CERAMIC TILES
CERAMIC TILES TAKE TO THE STREETS
“DECONSTRUCTING CERAMIC” BRINGS ART AND CERAMIC
TOGETHER IN MADRID
CERASPAÑA/23
Editorial
Summary
A universal product
02
A UNIVERSAL PRODUCT
Over the last few years ceramic has moved on from bathrooms and kitchens
to every room in the house. This is a proven fact that everyone has gone
on board: manufacturers, specifiers, end users, etc. More recently we have
seen how ceramic has moved out of the home and been used in other, new
applications such as on street furniture and pavements in our cities – see the
report on this subject in the present issue of our magazine. This again is a
fact that will soon be accepted by all as readily as how we now accept that
ceramic tiles can create a welcoming atmosphere in our living rooms or turn
our children’s bedrooms into bright and happy rooms.
03
CERAMIC CONQUERS THE HEART
OF THE HOME
08
TILE OF SPAIN AROUND THE WORLD
10
CERAMIC IN EQUILIBRIUM
14
CASA DECOR MADRID
16
INTERVIEW: SAM BARON
17
CERAMIC TILES TAKE TO THE STREETS
21
SHOWROOM
26
HEADQUARTERS IN CERAMIC TILE
30
NEWS AND EVENTS
31
READER SERVICES
But we will not rest there. Spanish ceramic tiles continue to move ahead and
explore new routes of development through innovation. The result will be that
in a few years it will be quite normal to see ceramic incorporated into items of
home automation or ceramic being used to clean the air we breathe.
The routes that ceramic tiles explore lead not just to new uses and applications but also to new countries and markets. In line with this, Tile of Spain
has for the first time attended specialized exhibitions in Lebanon and Jordan
as well as architectural forums in the United States and Russia.
Spanish ceramic tiles will most definitely continue to travel to other countries
and discover new products and applications, with a view to making this material a universal product
ISSUE 23 · 2009
EDITED BY ASCER
Spanish Ceramic
Tile Manufacturers´ Association
C/ Ginjols, 3 · 12003 Castellón · Spain
Tel. +34 964 727 200 · Fax +34 964 727 212
[email protected] · http://spaintiles.info
Ceraspaña is a free newsletter distributed
by ASCER.
PUBLISHED BY
Iberamic Inc.
DESIGN AND PRODUCTION
Plató
SPONSORED BY
ICEX, Spanish Institute for Foreign Trade
2
FRONT COVER PHOTO: CASA DECOR MADRID
PHOTOGRAPHER: AINHOA ANAUT
CERASPAÑA/23
CERAMIC CONQUERS THE HEART OF
THE HOME
The presence of ceramic materials in people’s living rooms is becoming greater all the time. This is no more than the
result of a process of adaptation to the changes going on in society and to the new ways of living that ceramic has
been undergoing in the last few years. Through this process ceramic has handed architects and interior designers a
whole range of technical and decorative possibilities that can make the living room reflect the spirit of the rest of the
house and those who live in it.
Continues on page 4...
Inalco. Class series
3
CERASPAÑA/23
T
here is no doubt that the living room is the
center of the home, the place where we
enjoy our leisure time (either on our own or
as a family) and where we receive the friends
or guests who share their time with us in our
home. It is the room in which we spend most
of our day to day lives and where we go most
frequently to enjoy the comfort that only our
own home can afford us.
As a result, it is essential to create an
environment in which we feel at ease and
that as well as being functional can, through
its aesthetic and decorative style, project our
personality and that of the house as a whole.
Ceramic is the perfect material to do this. The
way ceramic has developed over the last few
years both technically and aesthetically, has
made it an inexhaustible source of decorative
possibilities for new homes. Ceramic now has
a very prominent place, not just in bathrooms
and kitchens where it used to be a dominant
presence, but also in the main rooms of the
home where once upon a time the walls were
mostly painted or covered in wallpaper and
the floors were either stone or wood.
Ceramic has managed to progress in parallel
with the trends in fashion, architecture and
interior design, keeping pace with the cutting
edge at all times while also marking out its
own path at the same time. The rise of large
formats, the minimalist purity of straight lines,
the simplicity of metallic finishes, the warmth
of imitations of wood, the development of tiles with volume and of different shapes that
create new sets of proportions and reliefs, the
Cicogres, Zen series
4
THE RISE OF LARGE
FORMATS, THE
SIMPLICITY OF METALLIC
FINISHES, THE WARMTH
OF IMITATIONS OF
WOOD, THE RESURGENCE
OF BRIGHT COLORS,
THE REFERENCES TO
ELEMENTS IN NATURE,
NEO-BAROQUE STYLE
ORNAMENTATION…
THESE ARE JUST SOME
OF THE FEATURES THAT
CERAMIC TILES HAVE
PLACED AT THE SERVICE
OF ARCHITECTS AND
INTERIOR DESIGNERS
CERASPAÑA/23
references to elements in nature, neo-baroque
style ornamentation, the re-visiting of certain
rustic elements, imagination translated in the
most innovative textures…this is just part of
the inspiration that has inspired collections of
ceramic tiles designed for today’s living and
Continues on page 6...
BECAUSE OF THE RANGE OF AESTHETIC POSSIBILITIES
IT OFFERS, CERAMIC IS THE IDEAL ELEMENT FOR
MAKING THE LIVING ROOM A PROJECTION OF OUR
OWN PERSONALITY AND OF THAT OF THE HOUSE
AS A WHOLE
Argenta, Nature series
5
CERASPAÑA/23
Saloni, Tectonic series
Zirconio, Delhi series
CERAMIC AFFORDS A
NUMBER OF TECHNICAL
BENEFITS THAT CAN
MAKE OUR LIVES EASIER:
IT IS VERY EASY TO
CLEAN AND IS HIGHLY
RESISTANT TO WEAR
AND TEAR AND TO
CHEMICAL PRODUCTS
dining rooms. These developments are what
has earned ceramic pride of place in the various rooms of the house, most significantly of
all in the living room.
With its infinite different designs, ceramic
offers us the opportunity to transform the living
room into a reflection of the spirit of the whole
house. It also offers a number of technical
benefits that can make our lives easier.
6
Roca, Lavagna series
Compared to other materials, ceramic is more
durable, is very convenient in terms of keeping
the surface clean and is also highly resistant
to wear and tear, chemical products and
children!! It can also help us have healthier
spaces as it prevents static electricity and any
build-up of house dust mites.
mations in recent years, prompted not just by
the tireless flow of aesthetic trends over time
but also by a number of changes that society
itself has been undergoing and that have given rise to new ways of living in the home,
new interpretations of the term ‘home’, new
models of the family unit and so on.
Just as the other rooms in the home, the living room has undergone a series of transfor-
The composition of the household has changed because of changes in social patterns
CERASPAÑA/23
(women coming into the labor force, young
people leaving home later, reduced childbirths, older people living independently for
longer…) and other issues such as technological progress and citizens’ growing concern
for the environment.
The ceramic tile industry keeps a watchful
eye over changes in society and adapts to
the new ways of living in order to be able to
carry on fulfilling the expectations of the citizens of today and of the future
JUST AS THE OTHER ROOMS IN THE HOME, THE
LIVING ROOM HAS UNDERGONE A SERIES OF
TRANSFORMATIONS IN RECENT YEARS, PROMPTED
NOT JUST BY THE CHANGES IN AESTHETIC TRENDS
BUT ASO BY THE CHANGES THAT SOCIETY ITSELF
HAS UNDERGONE AND THAT HAVE GIVEN RISE
TO NEW WAYS OF LIVING IN THE HOME
Marazzi, Dreams series
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CERASPAÑA/23
TILE OF SPAIN AROUND THE WORLD
SPANISH CERAMIC TILES STUDIED
AT HARVARD
ASCER has organized a series of lectures on ceramic tiles at the Graduate School of Design at Harvard University (Boston, USA). The education sessions were open to teachers and students at the prestigious
North American university’s school of architecture and sparked considerable interest. A group of experts from Spain’s ceramic tile industry
travelled to Harvard including the heads of the Madrid Ceramic Studies Department and Ph.D. in architecture, Jesús Aparicio. Also in the
group, from Valencia, were Ph.D. in architecture Eduardo de Miguel,
the head of the Architecture Department at the ITC, Javier Mira, and
representatives from ASCER.
The finest professionals in the country train at Harvard University’s School of
Design.
SEMINARS FOR SPECIFIERS
IN RUSSIA TO CONTINUE
As part of the 2009 Industry Promotion Plan, ASCER, in collaboration
with the Spanish Commercial Office in Moscow, organized a seminar
in the Russian city of Novosibirsk (the 3rd largest city in the country)
to promote Spain’s ceramic tile industry and its image to specifiers.
The city’s leading importers and retailers supported the seminar, which
drew an audience of 80 that included architects, interior designers and
the trade press.
Representatives from ASCER and the Network of Ceramic Studies Departments
visited the School of Design at Harvard University to promote ceramic tiles to the
teachers there.
The latest trends in interior design and architecture in Spain were one
of the main subjects the seminar addressed, while the Spanish companies taking part also had the opportunity to give individual presentations on their products and services.
The panel’s main objective, in the light of the apparent lack of awareness of the material’s possibilities and of what is currently available,
was to provide the teachers with knowledge and information about
ceramic as a material and its use in architecture. An initial contact had
been made during the 2007/08 academic year through ASCER’s sponsorship of a workshop led by architect Patxi Mangado. The students
who took part had the opportunity then to gain a closer insight into
ceramic tiles and even travelled to Spain, where they visited factories
and projects that had made use of the material.
The ultimate objective of these initiatives is to forge closer links between the two institutions – ASCER and Harvard – in order to broaden
mutual knowledge and generate joint initiatives and areas of work in
the future, such as the creation of a Ceramic Studies Department at the
prestigious North American school.
8
The seminars given by experts are a major part of the international promotion work.
CERASPAÑA/23
TILE OF SPAIN PROMOTES ITSELF IN LEBANON AND JORDAN
The “Project Near East” and “Project Lebanon” fairs in Jordan and
Lebanon respectively both had a Tile of Spain information stand for
the first time. The purpose of the Spanish ceramic tile industry’s
participation in these two shows is to strengthen the industry’s
presence in those marketplaces and improve Spain’s image in the
Middle East. The initiative was well justified as Spain is the leading exporter to the entire Near and Middle East area.
The Spanish ceramic tile stand at both fairs included a product
display area where visitors were able to see for themselves the
links between ceramic tile and architecture. Information material
on Spanish tiles and Spain’s ceramic tile industry was handed out
to visitors during the fair including the Buyers’ Guide, “Public. Private. Ephemeral. Ceramics in Architecture” book, and Ceraspaña
Newsletter.
The fair in Lebanon also included a seminar titled “Innovation and
Design”, which was held in the exhibition center’s showroom and
focused on describing the latest industry trends to the audience.
Tile of Spain was present at the Lebanese fair ‘Project Lebanon’ for the first
time.
TILE OF SPAIN PROMOTES ITSELF AT THE MAIN U.S. ARCHITECTURE
FORUMS
The USA remains one of the main export destinations for Spanish
ceramic tiles and Neocon and AIA are two of the most important events on the Spanish ceramic tile industry’s calendar. Tile
of Spain’s participation in AIA 2009 – the main meeting point
for US architects – took the form of an Information Stand. The
Spanish presence also included running a number of educational
seminars, each based on one of five subjects, covering the main
technological and construction solutions that Spanish ceramic tiles provide in a way that was as straightforward and attractive
as possible to American architects. The subject areas covered
included ventilated façades, dry installation, customizing the design of the tile, raised technical floors and large formats.
The Neocon 2009 fair, held in Chicago in mid June, also featured
a Tile of Spain information stand. As well as a product display
area, the stand was also used to hold three seminars every day
on trends and specifying ceramic tiles for projects. The seminars
were given by Patti Fasan, who collaborates with Tile of Spain
in the United States on a regular basis. These seminars afford
outstanding added value in that the architects who attend can
accrue training credits – a feature that drew a larger number of
professionals to these educational sessions on Spanish ceramic
ties than in the past
Tile of Spain has been exhibiting at U.S. fair Neocon for many years.
9
In the 0.96 house the topography of the land determines the house design and just as the house adapts to the land, ceramic tile adapts to the house.
10
CERAMIC IN EQUILIBRIUM
Architectural practice ADD+BailoRull has designed
a family home, CASA 0.96, on an impossible
plot of land. The project was a finalist in the
most recent Ceramic Tile in Architecture awards
competition organized by ASCER.
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CERASPAÑA/23
he house designed by Manuel Bailo and
Rosa Rull is set on a steep hill that at first
glance makes it look precariously balanced.
The architects conceived the structure as a
bent tube the ends of which are buried into
the ground while the rest of the house is cantilevered against the slope. The huge surface
area gives the house a large roof that can be
walked on and those who live here can enjoy
an outdoor space with splendid views.
T
THE BLACK PORCELAIN STONEWARE USED HELPS
PROVIDE VISUAL CONTINUITY BETWEEN THE INTERIOR
AND EXTERIOR SPACES
Inside the house the dominant features are
light, large, angular spaces and ceramic tiles,
which combine and incorporate these featu-
res to perfection. A major proportion of the
flooring used is porcelain stoneware tiles in
black, a color that contrasts with the immen-
The house has extensive space outdoors, where ceramic tiles have also been used, demonstrating its versatility for both exteriors and interiors.
12
CERASPAÑA/23
The vibrant red of the bathroom gives
the room its own personality and
makes it one of the most attractive
spaces in the house. Red mosaic
by Togama.
THE DOMINANT
FEATURES OF THE
INTERIOR ARE LIGHT,
LARGE, ANGULAR
SPACES AND
CERAMIC TILES
THE PROJECT WON
AN HONORARY MENTION
IN THE TILE OF SPAIN
AWARDS
se amount of light that floods the house and
helps give the spaces a certain homogeneity.
The architects did not restrict their use of this
material to the inside of the house but also
took it to several areas outside, thus demonstrating the versatility of porcelain stoneware
and its ability to resist the inclement weather
that is typical in this part of the country.
a glass ceiling. As a color
note, it has stunning walls
covered in vibrant red mosaic tiles that, thanks to the
central light from the huge
skylight and the mirror, create a sense of color and very
attractive reflections.
One of the most unusual rooms in the house
is the bathroom, which receives light through
Located on the outskirts of
Barcelona, the property runs
from the crest of the road
towards the wooded land
that has been retained on
the part of the plot that is
not built on. The way down
is via the roof of the house
and affords maximum enjoyment of the views that
surround
the
property.
Viewed from the landscape
the house, in turn, looks
like a huge reflection as it
has been clad in stainless
steel panels that reflect
the light perfectly.
This project won Manuel
Bailo and Rosa Rull an
Honorary Mention in the
Interior Design category
of the 7th Tile of Spain
Awards for Architecture
and Interior Design
The house has glass ceilings in several of the rooms. The light coming in from above helps show off the relief and volume of the tiles. Porcelain stoneware by Zirconio, Radica model.
13
CERASPAÑA/23
CASA DECOR MADRID
DECONSTRUCTING CERAMIC COMBINES ART AND CERAMIC TILES AT THE HEART
OF MADRID, BY CULDESAC TM
F
rom its very origins ceramic has been a form of artistic expression with
its own shapes and styles. This is a fact that the CuldeSac design
practice reflected upon for Casa Decor Madrid 2009, then created a uni-
que space where the detail highlighted the attributes of ceramic. It was an
exercise in analysis and expression that spared no thought for conventions
but sought to show the thousands of possibilities inherent in ceramic.
The audience was struck by the new uses for ceramic tiles in the Deconstructing Ceramic project. One of the most eye-catching creations was the explosion of ceramic tiles in
the living room.
14
CERASPAÑA/23
This wall clad in large format ceramic tiles reveals
bookshelves when you walk down the corridor the
opposite way.
DECONSTRUCTING IN ORDER TO REDISCOVER
Deconstruction was used as a tool for discovering new methodologies and ways of analyzing
and using ceramic. A number of applications
emerge from this process that make ceramic
cutting edge and trendy and give it a sense of
warmth and comfort, surprise and feeling, art
and design.
The process involved “deconstructing in order
to rediscover”. Ceramic blends with textiles,
becomes furniture, camouflages itself as other
materials and appears as subtle reflections
that its glaze and water re-create on the walls.
Ceramic tile coverings on walls and floors combined with the light levels in the home create a simple, elegant
atmosphere.
“Deconstructing Ceramic” combines ceramic
and art in such a way that there are all sorts
of details and emotions just below the surface. Ceramic tiles make a spectacular frame for
the bronzes by José Noguera and the works
by Priscilla Monge, Álex Francés, Gabriel de la
Mora and AGGTELEK that have been loaned by
the Luis Adelantado Gallery.
The chimney indoor walls are clad with ceramic tiles that imitate wood, so that even when the fire has extinguished
the fireplace looks alive.
The loft could well belong to a collector of
avant-garde art with a way of living that is hardly conventional: relaxation room, bathroom,
look-out place and bedroom. The hub of the
space is the living room, with its explosion of
ceramic tiles in an endless variety of shapes
and textures that embrace a collection of video
art. CuldeSac has created an artistic installation where different leading edge artists in this
form of expression take ceramic tiles as their
means of expression. Ceramic is art and, as
such, has its own language
15
Interview
SAM BARON
Art Director of the Creative Department at Fabrica,
Benetton’s experimental center.
“
“
NO CREATIVE PERSON CAN REFUSE TO
WORK WITH CERAMIC
Sam Baron is Art Director of the Creative Department at Fabrica, Benetton’s experimental center. Sam is a researcher in
the field of creativity and the development of trends globally. In 2008 he led a workshop at ALICER where delegates took
the creative approach to working with ceramic, which is always innovative.
What inspires you when you are devising
your creations?
A design is a response to a request from a
manufacturer to a designer that will ultimately be offered to the end consumer.
I always try to relate the brand’s DNA to the
consumer. My approach to designing helps
communicate that identity.
have is that before the seminar I had never
seen anything in ceramic that bore any relation to how we design products.
What was it about ceramic tile that caught
your attention and convinced you to run the
workshop with ALICER?
Ceramic tile is a very human material and it
is a part of all our homes. It is something
that is very common yet at the same time is
something that can be much improved.
“DESIGN MAKES OBJECTS
MORE MEANINGFUL AND
ALSO HELPS PEOPLE USE
THEM IN A BETTER, MORE
FUNCTIONAL WAY”
Which of the material’s qualities are the
most interesting to you? Did you discover
anything new about ceramic as a result of
the workshop?
Anything is possible! So it was a real pleasure. I found it very interesting to find out
how the printing and decorating process
works as I had known nothing about it before.
The products developed at Fabrica Features are practical, attractive and novel. How
does ceramic fit in with these products?
Ceramic is a perfect fit, the only problem I
16
In your opinion, which way should ceramic
tile producers go now?
They should invest in technology and the
multifunctional aspects of ceramic tiles.
How a ceramic tile can become a practical
part of the home for example: something
to hang clothes on or to use to switch a
light on.
Is ceramic tile up to providing designers with
what they are looking for in terms of creativity?
Absolutely, because it is a very versatile
material, so no creative person can resist
working with ceramic.
What role will ceramic tile have to play in 21st
century design?
Ceramic tile can provide a way of covering
walls, furniture or anything else. It also
sits well with both highly sophisticated and
simpler levels of design, and there is a connection between ceramic, consumers and
functionality.
Do you think that design has become an
overly recurrent word in our lives? Are we
surrounded by too many ‘design’ objects?
Design is not just a word, it is definitely
something that, when it is consciously
well done, adds value to functions or to
classic shapes. Design makes objects more
meaningful and also helps people use them
in a better, more functional way
CERASPAÑA/23
CERAMIC TILES
TAKE TO THE STREETS
The relationship between ceramic tiles and urban development is currently at the height of its splendor. The
technical qualities and aesthetic advantages of ceramic mean that the presence of ceramic tile products
in the various elements of the urban landscape is growing all the time.
Ceramic tile is an ideal material for streets because of its durability and its anti-slip properties, among others. A number of Spanish cities are already using this material
when re-modelling their streets. Civis Agora, by TAU.
T
he use of ceramic coverings in architecture
is a practice that is found in many civilizations since antiquity. Remnants of exterior ceramic claddings have come down to us from the
splendor of cultures such as the Romans, the
Greeks and the Egyptians. While it does speak
to us of ceramic’s capacity to weather the passage of time, this heritage proves that even
back then architects were aware of ceramic’s
decorative potential and of all its technical advantages as applied to urban architecture.
ther can be inclement and exposure to footfall
is much higher.
Ceramic offers a series of physical and mechanical applications that remain unchanged by
Ceramic tiles can change the look of a city and offer
durability. Cerámica Elías.
TECHNICAL AND DECORATIVE ADVANTAGES
The essential properties of this material (hardness, durability, low maintenance requirements, resistance to abrasion, fire, aggressive
chemical products, damp…) make it the perfect
covering to withstand the conditions that prevail in outdoor environments, where the wea-
A classic Spanish board game has been re-created
in ceramic by digital printing and installed in the
city. Emotile, by Ceracasa.
the passage of time and in the most adverse
climatic conditions, while also adding aesthetic
value. This makes it the perfect product for urban projects and is the reason that it is increasingly used on urban furniture, architectural
Continues on page 18...
CERASPAÑA/23
THE ESSENTIAL PROPERTIES
OF THIS MATERIAL MAKE IT
THE PERFECT COVERING TO
WITHSTAND THE CONDITIONS
THAT PREVAIL IN OUTDOOR
ENVIRONMENTS, WHERE THE
WEATHER IS INCLEMENT AND
EXPOSURE TO FOOTFALL IS
MUCH HIGHER
suitable). On the other hand, if it is already important to install the product properly in interior
spaces, it is all the more so in exterior settings.
As to aesthetics, ceramic tiles have also evolved with the times, developing a broad spectrum of decorative resources and giving architects infinite creative possibilities. The result
is that a growing numbers of professionals
appreciate ceramic as an excellent material
Resistance to frost and high temperatures is another
of the material’s advantages. Cerámica Elías.
Different colors, formats, designs, etc. can be combined together when using ceramic tiles in urban spaces as a
way of creating a new image. Gres de Breda.
façades, public buildings (education centers,
sports complexes, airports...) and for paving
pedestrian areas (parks and gardens, plazas,
sidewalks, ramps, pedestrian accesses…)
where their anti-slip properties are a major
advantage, and even in areas where there is
vehicular traffic.
18
Nonetheless, when it comes to using ceramic
in urban settings it is important to bear in mind
that conditions are far removed from home interiors and that every specific application requires a ceramic tile with specific characteristics
(in a space that is exposed to wheeled traffic,
for instance, a smaller format tile will be more
with which to express themselves. Modularity,
the fact that they can be combined to produce
different graphic effects and the wealth of chromatic possibilities and surface treatments available (shiny, matte, relief etc.) are just some
of the aesthetic advantages that make ceramic
an ideal material for public walkways, street
furniture and façades.
CERAMIC TILE AND URBAN DEVELOPMENT
At the end of the 19th century and the beginning
of the 20th ceramic tile and architecture develo-
CERASPAÑA/23
ped a veritably close relationship. Modernism
saw the material as a vehicle for creating innovative items of street furniture that have never
been seen before. One prime example of this
phenomenon is Park Güell in Barcelona, which
was designed by Catalan architect Antoni Gaudí. Gaudí saw just how to exploit the artistic
possibilities of ceramic tile in this work, which
is characterized by huge creative freedom and
imaginative ornamentation.
Nowadays ceramic tiles play a major role in
numerous urban development projects all over
the world. One notable example is the new esplanade in Benidorm, which is currently under
construction. For this project Catalan architect
Carlos Ferrater used ceramic tiles by Keramia
as the main element in his conception of a transitional space between the city and the natural
space of the beach and the sea. He has designed the esplanade not as a frontier between
the two but as a dynamic, intermediary space
with a very rich topography that blurs this separation. The colored ceramic tiles that add their
Continues on page 20...
The Paseo de Poniente in Benidorm has recently been renovated, with ceramic tile as the main feature.
The project plays with ceramic tiles of different colors to re-create the shades of the sea. Keramia.
The University of Castellón campus has a large plaza where ceramic tiles create shapes in different colors. Venis.
19
CERASPAÑA/23
NOWADAYS CERAMIC PLAYS
A MAJOR ROLE IN NUMEROUS
URBAN DEVELOPMENT
PROJECTS ALL OVER THE
WORLD. ONE NOTABLE
EXAMPLE IS THE NEW
ESPLANADE IN BENIDORM,
BY CATALAN ARCHITECT
CARLOS FERRATER
impact. This is an example of how ceramic tile
is increasingly present in city street furniture
(benches, fountains, recreation zones etc.).
In Castellón the ‘juego de la Oca’ laid out in the
Port with ceramic tiles by Ceracasa encourages citizens to interact with the urban space
while also fulfilling a decorative purpose. The
refurbishing of the Mijares y Magdalena roundabout (Tau Cerámica), the Agora at the Jaume
I University (Venis), the fountains in the Information Systems and Mathematics Schools
(Tau Cerámica) and the remodelling of Ribalta
Park (Cerámica Antiga and Cerámica Decorativa) are other excellent examples of ceramic
tiles being used for public paving and street
furniture. Elsewhere, the airport (Porcelanosa)
and the Palau de la Festa (Pamesa) projects
show that this union between ceramic and urban development has a very promising future
Architect José Durán remodelled a street using ceramic tiles, giving it personality by playing with different hues
on each stretch of the street. The project won first prize in the architecture category of the 2007 Tile of Spain
Awards. Cerámica Decorativa y Cumella.
personality to the entire combination of sinuous
shapes and reliefs will doubtless become the
new defining feature of these Mediterranean
beaches.
tiles – more specifically an extruded glazed
stoneware product manufactured by Cerámica
Cumella – utterly transforming the look of the
urban landscape by means of color and light.
The “Colour Revolution” urban development project by architect José Durán is another example of how ceramic tile can transform an urban
landscape. The project, which was awarded
first prize in the architecture category by the
jury judging the sixth Tile of Spain Awards
for Architecture and Interior Design, involved
re-modelling San Vicente street in Burriana,
(Castellón) by paving it with colored ceramic
At the recent Expo Zaragoza 2008, where
Spanish ceramic tiles played a very major
role, the furniture in the visitor leisure and rest
areas – 6000 chairs and tables – was made
using ceramic tile material by Tau Cerámica.
The Expo organizers chose ceramic because
of its high technical specifications and its
aesthetic possibilities, and also because it
was an option with a low level of environmental
20
As well as urban pavements ceramic can also be
used on street furniture such as tables, benches, canopies, etc. TAU Tables of Keraon by Tau.
SHOWROOM // LATEST TRENDS
ARCHITECTURE & TILE - ARTECH SERIES - [email protected] · www.architectureandtile.com
CERASPAÑA/23
Showroom
ITALGRES
EROS SERIES · TECHNO COLLECTION
[email protected] · www.italgres.es
AZULÍBER
BRANCÓS CERAMICS
SERIES-COLLECTION ARGENTE
[email protected] · www.azuliber.com
BALDOSAS SERIES · GRES BISBAL COLLECTION
[email protected]· www.brancos.com
22
Showroom CERASPAÑA/23
AZULEJERA ALCORENSE
MAGNA SERIES
[email protected]
www.alcorense.com
EXAGRES
TAIGA SERIES
[email protected]
www.exagres.es
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CERASPAÑA/23
Showroom
LA PLATERA
STRASS SERIES 27X54 CM
[email protected]
www.laplatera.es
CODICER95 Y TERMOKER95
PÉRSICO SERIES · TERMOJET COLLECTION
[email protected]
www.codicer95.es
24
Showroom CERASPAÑA/23
DUNE
CAPITONÉ SERIES · EMPHASIS COLLECTION
[email protected] · www.dune.es
CERÁMICA MAYOR
TEMPIO SÉRIES (VENTILATED FAÇADE) · FH COLLECTION
[email protected]
www.ceramicamayor.com · www.tempio.es
PERONDA
JUNGLE SERIES · MUSEUM COLLECTION
[email protected] · www.peronda.es
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CERASPAÑA/23
HEADQUARTERS IN CERAMIC TILE
A Peruvian energy company
needed its new head office
to be an emblematic building
and saw ceramic tile as the
architect of the change.
Both the pavements around the Edelnor headquarters building and its façade have been
made of ceramic. The material is perfectly suited to exteriors and withstands damp, frost
and intense heat better than other materials that are used for paving.
26
CERASPAÑA/23
T
he new headquarters of energy company
Edelnor in Lima (Peru) is a four-storey
building with a basement and 1000 square
meters (11,000 square feet) per floor. The
building was conceived to be representative
of the company, state of the art, with lots of
light and capable of projecting a strong image. The project for the new building was put
to tender and this design, which has ceramic
tiles as a major feature of the new headquarters both inside and out, won.
The exterior of the building provides the first
contact with the company’s image, with
glass and white ceramic tiles welcoming the
visitor. The combination of the two elements
projects an image of sobriety, simplicity and
elegance. The paving outside the building is
also made of ceramic tiles as they can withstand variations in temperature and adverse
CERAMIC TILE IS THE
IDEAL MATERIAL TO USE
IN PLACES THAT ARE
TYPICALLY HIGH TRAFFIC
AREAS AS IT RESISTS
THE WEAR AND TEAR
CAUSED BY CLEANING
AND HEAVY USAGE
Continues on page 28...
Natural light, large spaces and ceramic tiles are the three main characteristics that define the character of this
building.
27
CERASPAÑA/23
conditions such as frost, damp and intense
sunlight better than other materials.
Natural light is another feature of the new
image. Walls and ceilings made of tempered
glass held up by a metallic structure make the
interior bright and boost the aesthetic effect of
the porcelain stoneware that has been used
to create the interior floors. The entrance to
the building is a minimalist, spacious, open
lobby. Here, the oxide shades of the ceramic
tiles dominate while the reflections from the
tiles change as the sunlight changes, creating
a permanently warm atmosphere.
ideal material for use in places that are typically high traffic because its characteristics
mean it can withstand the wear and tear of
people walking over it, cleaning and heavy
usage better than other coverings.
Rest areas and meeting areas also have porcelain stoneware coverings, as do the areas
that people walk through. Ceramic tile is the
Buildings that are destined to be for communal use - as is the case with this office building - along with airports, hospitals, schools
The high transit in office buildings causes continuous wear and tear on the
floors. Ceramic tile is able to withstand the wear and tear produced by both
usage and cleaning.
28
CERASPAÑA/23
CERAMIC TILE OFFERS
THE IDEAL COMBINATION
OF FUNCTIONALITY AND
ELEGANCE
The building’s lobby combines shades of oxide with the white of the façade, creating a sensation of unity between
the interior and the exterior of the headquarters. All the ceramic tile used is by Porcelanosa.
etc, are obliged to use the best materials they
can find to be able to withstand constant use.
Ceramic tile is increasingly being used in
this kind of project because of its high specifications. This mean that it saves energy,
is easy to clean and requires no maintenance while at the same time addresses
an issue that should never be ignored: the
aesthetic factor. Ceramic tile thus provides
the ideal combination of functionality and
elegance
29
News and Events
CERAMIC TILE IN ARCHITECTURE
AND INTERIOR DESIGN
AWARDS COMPETITION
ANNOUNCED
ASCER has announced that the eighth competition for the Ceramic Tile in Architecture,
Interior Design and Degree Projects Awards is
now open. The awards aim to recognize projects that capture the development of Spanish
ceramic tiles in cutting edge architecture.
The deadline for submitting designs is October 30th 2009. The Awards are extremely
well recognized and enjoy significant prestige
in professional circles. Every year the jury is
comprised of architects who are at the top of
their profession. This year, the jury is being
chaired by leading architecture critic J.R.Curtis
and members include: Carme Pinós, Martha
Thorne (architect and executive director of the
Pritzker Prizes), Francesc Rifé, Ramón Vilalta
(RCR Arquitectes), Juan Domingo Santos and
Ramón Monfort.
The total prize fund for the Awards is 60,000
euros (85,000 U.S. Dollars) for the three categories. The two main categories in the Ceramic Tile Awards are Architecture and Interior
Design, which each have a prize allocation of
20,000 euros (28,000 U.S. Dollars). As well
as the 10,000 euros (14,000 U.S. Dollars) allocated for first prize in each category, the organizers reserve an additional 10,000 euros
(14,000 U.S. Dollars) for special mentions in
eighth edition
either of the two categories, which are awarded as the jury deems appropriate. There is
also a competition for the Degree Projects
Prize which is aimed at students of architecture and carries a prize fund of 10,000 euros
(14,000 U.S. Dollars). The Awards are sponsored by Vodaphone Spain, Gas Natural and
the Port of Valencia
Company News
ROSA GRES INVESTS 25 MILLION
EUROS IN ITS NEW FACTORY
Cerámica Sugrañes, manufacturers of the
Rosa Gres brand, is moving its production
to a new factory in Vallmoll (Tarragona) in
the second half of 2009. The design of the
new plant plus latest generation technology
means that the company will be able to improve its competitiveness and offer the market truly innovative products, most notably
large format floor tiles and special pieces.
Another of the new facility’s priorities is to
improve energy consumption and make waste management easier. Rosa Gres will be one
of the first manufacturers to combine the two
types of moulding that exist for ceramic tiles
– pressing and extruding – in the one factory
and delivering all the quality of porcelain stoneware. The company’s non-manufacturing
activities such as administration, marketing
and the technical and sales departments will
continue to be based at Cerdanyola del Vallés
(Barcelona)
KERABEN RECEIVES UPEC
CLASSIFICATION FROM THE
CENTRE SCIENTIFIQUE ET
TECHNIQUE DU BÂTIMENT DE
FRANCE
UPEC classification, which comes under NF
certification, is a collective certification brand
for the French market that guarantees the safety of products and services. It provides a guarantee that the product meets market requirements and complies with the safety standards,
CERÁMICA
DECORATIVA
LAUNCHES WEBSITE
Decorativa has launched its new
website, www.decorativa.es,
an eminently visual site that
is clearly geared to architecture and design professionals. The Oliva based company’s new virtual
space enables visitors to the site to see all the collections and latest
30
suitability for installation and quality standards
defined by the French certification requirements.
The NF brand is the property of AFNOR and
is a guarantee that the product complies with
French, European and international standards.
Tile manufacturer Keraben’s production plant
has been endorsed, as have certain of its bestselling products. The certification means that
the products are excellent materials to use
because of their resistance to wear and tear,
which guarantees their durability and good
looks.
Obtaining this certification reinforces Keraben’s
position in the French marketplace, one of the
strongest and most stable in the entire European Union
innovations from its four business divisions: Terracotta, Tiles, Stone
and Projects.
Internet users can look at pdf versions of the catalogs published by Decorativa easily and effortlessly and also, periodically, receive information
on Decorativa’s new products and services. The website also includes a
direct contact facility that customers and specifiers can use to ask questions about the company’s products and designs. Cerámica Decorativa’s
creative approach is still that of an artisan workshop: every tile and every
design is created using a combination of traditional know-how and the
application of the most advanced technology
Enquiry Service
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Fax: (11) 26145956
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