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sustai nable
development
We work everyday to contribute to a better country.
Sustainability Report 2013
Grupo Éxito
Administrative headquarters
Carrera 48 No. 32 B Sur - 139, Envigado
A.A. 3479 Colombia
Telephone: 57 4 339 6565
[email protected]
www.grupoexito.com.co
Facebook/GrupoExitoColombia
twitter@grupo_exito
Journalism and graphic editing: Taller de Edición
Cover: Sancho BBDO.
Photos: Andrés Mayr, LaPic,
Publicaciones Semana para
Revista Aldetalle.
General Coordination:
Governance and Sustainability
and Head of Communications
Grupo Éxito.
WE SUPPORT THE
GLOBAL COMPACT
More information
on page 14
This report is printed on
Colombian Paper from sugar
cane bagasse with environmentally friendly inks.
index
4
19
49
59
MANAGEMENT
REPORT
SOCIAL DIMENSION
ENVIRONMENTAL
DIMENSION
51 We seek to reduce
ECONOMIC
DIMENSION
Scope
21
Solidary player
31
Responsible and inclusive
employer
37
Trusted Ally
43
Responsible dealer
with our clients
This Sustainability Memoire was consolidated with information provided by
Almacenes Éxito S.A. and their operations in Colombia, which include stores,
administrative, distribution centers, food
industry and the textile subsidiary Ditexco, between Jan. 1 and Dec. 31. The
Company owns Spice Investments Mer-
cosur, a Uruguayan corporation which is
the majority shareholder of the companies that operate the Disco, Devoto and
Geant stores. The data of this company
shall be included in the financial information in this text and in the report on
the number of sales points of Almacenes
Éxito S.A.
our impact on the
environment
Positive
increase
Negative
increase
Positive
decrease
Negative
decrease
With the promise of printing fewer copies, this is a summarized
version of Grupo Éxito’s Sustainability report. To see the complete report, please visit , the Sustainability Section on our website
www.grupoexito.com.co
2013 Report and balance sheet /// Management Report
Letter from the Chief Executive Officer
As Chief Executive Officer of Grupo Éxito, it is with
great pleasure that I present our Sustainability Report which reflects the results of our sustainable
development strategy during 2013. The mission of
the more than 38.000 co-workers that daily represent this organization is to work so that our customers always come back.
Grupo Éxito fully identifies with The Global Reporting Initiative (GRI), an organization that promotes the use of sustainability reports as a way of
life of organizations towards more sustainable development. A responsible economy must combine
long term earnings with ethical behavior on social
justice and protection of the environment. Therefore, by integrating sustainability to the balance
sheet of our corporate group, we have decided to
incorporate four critical aspects of competitive sustainability: social responsibility, the environment,
economy and governance.
With the purpose of measuring, understanding
and communicating the impact that the activities
of our organization have on our surroundings, we
seek and we listen to the voices of our stakeholders and we strive to create conversations within the
framework of our commercial activity and of the interactions required thereby.
With this report, I invite you to get to know
Grupo Éxito better and to learn in detail about its
programs addressed to creating a better country
for the present and for the future, based on sustainability. We are aware that a huge contribution
to development lies in job creation in Colombia -in
2013 we provided 1.472 new jobs-, and we are
proud to say that we also work on other initiatives:
Gen Cero: with the knowledge and the outstanding experience of Fundación Éxito acquired in 30
years of working for Colombian childhood we
are determined to accomplish the: Responsible
trade: we promote initiatives that favor the development and formalization of the economy such
CARLOS MARIO GIRALDO MORENO
CEO
as involvement of the nation to eradicate child
malnutrition*. Our goal, set forth in Grupo Éxito’s
strategic plan is that in 2025, the first generation
of “zero malnutrition” will be born in Colombia.
COP19.387 billion were invested in care provided
to 36.656 children and y 2.601 expectant families.
In 2013, COP19.387 billion were invested in
care provided to 36.656 children and y 2.601
expectant families.
Responsible trade: we promote initiatives that
favor the development and formalization of the
economy such as:
/// 4
*Weighing less than 2.500 gr
at birth due to inadequate
nutrition of the mother.
low, a subsidiary of the Casino Group. By the
end of 2013, 18 stores already showed averageenergy savings of 23% in terms of consumption thanks to this initiative.
“We are determined
to build a country where
formal trade assists
the consumer in his
decision to purchase
Farmers’Commercial Rounds: together with
national and local governments, we will hold
negotiation rounds so the farmers can offer
their products directly without any intermediation whatsoever.
Today, nearly 75% of national produce purchases are made directly from the producers.
Aliados Surtimax: through a collaboration
agreement, the owners of small mini-markets can continue to grow their business with
advice on stock, exhibition and commercial
activities provided by Grupo Éxito, with our
brand Surtimax.
By the end of 2013, 269 owners of this
type of businesses were part of our network
of Surtimax Allies.
Inclusion of vulnerable population groups: we
strive to create work relationships with these individuals. To this end, we create partnerships with
entities that protect the physically disabled and
cognitively impaired as well as victims of the armed
conflict or reinserted individuals.
Actions aimed at compensating the impact
of our operation on the environment: environment: in addition to addressing the requirements
related to compliance of extended use regulations, we focus on three environmental fronts:
Reduction of energy consumption and emissions with the strategic support of Green Yel-
Under the name of “Mi Planeta” we work on
the measurement, compensation and mitigation of our carbon footprint and the correct
management of post-consumption waste with
the aim of offering options for millions of customers that visit our stores on a daily basis.
The results of all these actions are found in this
Sustainability Report.
We work for the sustainable
progress of Colombia
We firmly believe that Grupo Éxito brings progress
and development to the communities who welcome any of its units. We are determined to continue to build a country where formal trade supports
the consumer in his purchase decision with prices
that meet his possibilities, broad and differentiated
products and at the same time, the offer of quality
living conditions with services and complementary
businesses.
In 2013 we accomplished a great deal in our
quest to continue contributing to the sustainability of Grupo Éxito and Colombia in close relationship to the activities we develop. Besides the work
fronts mentioned above, - Gen Zero, responsible
trade, inclusion of vulnerable population groups
and the compensation of our impact on the environment at Grupo Éxito we continue to consolidate
our strategies in terms of responsible growth and
the generation of value for our stockholders, employees, customers and the community in general.
Cordially,
CARLOS MARIO GIRALDO MORENO
CEO Grupo Éxito
/// 5
Grupo Éxito
Cifras a 31 de diciembre de 2013
Caption VIVA
Laureles
Shopping Mall,
Medellín.
We are a business corporation, leaders in the retail trade
in Colombia and with 524 stores, 470 of them in Colombia and 54 in Uruguay. We develop an omni-channel
strategy that places the customer at its very center serving him with quality services and products of numerous
brands, formats, industries and businesses. Grupo Éxito
directly employs 38.422 persons in Colombia an generates more than 6 8,000 indirect and direct jobs through
our Éxito, Carulla and Surtimax brands in retail; and Viva
in shopping malls.
We have services and business lines that supplement
our offer: consumer credit with the Éxito card, Viajes Éxito (travel), Móvil Éxito (mobile phone services), international money transfers, Seguros Éxito (insurance), the
textile and food industries, e-commerce, fuel distribution
(service stations) and a real estate business. Additionally
we offer the possibility of paying utility bills and private
invoices. Our operation is recognized due to the good
/// 6
524 stores
470 in Colombia
and 54 in Uruguay
38,422 direct employees
in Colombia.
quality of the services we provide, the
variety of value proposals of its brands and the commitment of all the workers of our Organization so that our customers always
have a reason to come back.
The Casino Group from France is our majority stockholder. Our operation is centered in Colombia; in addition, we are present in Uruguay where we have share
majority in the companies that operate Disco, Devoto
and Géant stores, the main local supermarket chains.
This structure is integrated by Alomacenes Éxito S.
A. as the holding company in Colombia, Distribuidora de
Textiles y Confecciones S. A, -Ditexco S. A.- Almacenes
Éxito Inversiones S. A. S. Éxito Viajes y Turismo S. A.
and Gemex O&W. S.A. Al and BY its foreign subsidiaries Carulla Vivero Holding. Inc- and Spice Investments
Mercosur (“Spice”).
Our history
This is our history; we have been writing it since 1905 with a solid business
and service vocation oriented to the country and its people.
The Carulla brand is
born in Bogotá thanks
to the initiative of José
Carulla Vidal.
Ley in Barranquilla
begins operations,
founded by Luis
Eduardo.
Gustavo Toro Quintero
begins operations of
Éxito in Medellin.
Cadenalco begins its
history as Ley’ holding
company.
Alberto Azout founds
the Vivero chain in
Barranquilla.
Creation of Fundación
Éxito.
Merger of Almacenes
Éxito and Cadenalco
(owner of Ley and
Pomona among other
The Éxito Card is born. brands).
Casino acquires 25%
of Almacenes Éxito’s
stock.
The virtual store
begins operation
www.exito.com.
Éxito acquire 10,5% if
Cativen’s shares in
Venezuela.
Éxito lists its shares in
the Medellín Bogotá
and Eastern stock
markets.
Casino obtains the
majority stake of
Almacenes Éxito.
The commercial
partnership of
Éxito and Cafam.
Almacenes Éxito
acquires Carulla Vivero
in 2007 and in 2010
they merge..
Acquisition of 100% of
the stock of Spice
Investments
Mercosur, the holding
company of the Disco,
Devoto and Geant
chains, leading
retailers in Uruguay.
Culmination of the
Unification process of
Cafam, Pomona and Ley
stores with the three
brands, Éxito, Carulla
ande and Pomona Éxito.
The real estate
business begins.
The supplementary
business, Seguros
Éxito begins.
Almacenes Éxito
obtains the majority
stake of Cadenalco.
The Surtimax
warehouse model is
born.
The Éxito Express
format is born.
Éxito begins the direct
operation of its service
stations.
Mobile Telephone with
Móvil Éxito which offers
benefits of the loyalty
program.
International Money
Transfers: the first retailer in
Colombia to offer this service.
/// 7
Our Corporate
Philosophy
Chief
Executive Office
We are motivated by a mission and
we base our work on 4 corporate values.
VALUES:
Service.
Teamwork.
Simplicity.
Innovation.
CARLOS MARIO GIRALDO
MISSION:
We work so that our
customer returns.
/// 8
Presidential Committee
JOSÉ GABRIEL LOAIZA
HERRERA
Vicepresidente comercial
y de abastecimiento
JUAN LUCAS
VEGA PALACIO
Vice President Real
Estate and Development
FILIPE DA SILVA
Vice President
Finance and
Administration
CARLOS MARIO
DÍEZ GÓMEZ
Vice President
Retail
MARCELA
QUINTERO VÉLEZ
Customer Manager
MARTÍN NOVA
ESTRADA
Vice-President
of Marketing
JACKY YANOVICH
MIZRACH
Vice President
Éxito Brand
GLADYS ELENA
ESTRADA YEPES
Audit director
JESÚS ALBERTO
QUINTERO MARÍN
Manager Supply
Chain
JUAN FELIPE
MONTOYA CALLE
Vice President
Human Resources
CARLOS FERNANDO
HENAO MORENO
Manager Corporate
Affairs and Secretary
General
/// 9
Our Brands
With retail and the shopping malls and business centers as a starting
point for generating visits and recall of our brands, we offer
different options so that our customers always return.
Retail
Éxito
“Everything for everyone” in
modern, comfortable spaces
nearby, whre superior service
is offered at competitive prices.
Carulla
Where buying is a unique experience. In Carulla, the
extraordinary is a daily happening. It offers the best
service so that the customers enjoy the products
with the freshness and quality they deserve.
The Real Estate Busines
Virtual
carulla.com
With over 15,000 products
carulla.com is the ideal
website to pamper yourself
without leaving home.
Surtimax
The proximity format that offers
savings and economy to its
customers. “Where buying
costs”.
VIVA
A brand of shopping malls and business
centers that reflects the best aspects of
every city and sector, creating cheerful,
fun and constantly evolving places.
A place to celebrate, have fun and feel
alive.
exito.com
Easy, quick and with
numerous products
available for its customer.
Economic value generated
$10.869.071
millones COP.
Consolidated results.
/// 10
Complementary businesses and services
Figures at December 31, 2013
1st
private brand credit card in
the count.
3rd
in the industry in terms of
issuers 1.7 million credit cards
issued
17.8% increase
IN SALES.
Present in
12 MUNICIPALITIES
OF THE COUNTRY.
20
1.7 million
SERVICE STATIONS
CREDIT CARDS ISSUED
2nd PLACE
in terms of sales in the
travel agency sector in Colombia
37
cities
22
cities
64
stores
600 thousand
1.5 million
CUSTOMERS
CUSTOMERS
Launched in October
Mobile phone operator that offers
special benefits for customers
of the Company’s brands: extra
points in ÉXITO, CARULLA AND
SURTIMAX, loyalty programs
at the stores where they can
exchange them for minutes.
FIRST RETAIL CHAIN
to offer the service
50 MUNICIPALITIES
in the country
200 stores
ÉXITO, CARULLA AND SURTIMAX.
/// 11
61
agencies
We are wherever
our customers are
470
General total
163
Colombia
Service stations
Surtimax allies
20
269
Éxito
74
Éxito Express
85
Carulla
146
2
54
Total number of
stores in Uruguay
Surtimax
Homemart
Disco
28
Devoto
24
Géant
/// 12
2
Uruguay
Acknowledgements
Grupo Éxito stands out among the eight categories evaluated in the study
Élite Empresarial*, that analyzed 300 companies and 50 executives in the country:
2nd
3rd
Company that offers
the best customer
service and the best
quality products.
Among the companies
with best Social
and Environmental
Responsibility.
5th
best manager
in the country,
Carlos Mario
Giraldo, CEO.
* Study made by Datexco Company for Portafolio, newspaper.
Grupo Éxito is among the ranking
of the 50 most valuable Latin
American companies, according
to BrandZTM.
The Colombia Stock Exchange awarded
the “Investor Relations” issuance seal
for voluntarily using the best practices in
terms of revealing financial information for
investors in Spanish and English.
The Organization is number 6 on
the list of the most responsible
companies and with the best
corporate governance according to MERCO, Monitor Empresarial de Reputación Corporativa.
CARLOS MARIO
GIRALDO,
CEO of Grupo
Éxito, starred in
the leadership
promotion
assessment
(20 positions).
A study made by the Universidad
de La Salle ranked Grupo Éxito
as the Colombian company with
the most transparency, after
Ecopetrol, when providing
information on line.
7th most valued company in the Colombia Stock Excanage
(BVC). Study carried out by Portafolio in July, 2013.
Andigraf Ecology Award for Sustainability
Report, 2012.
/// 13
A study made by Dinero magazine and
Invamer-Gallup in Bogotá, Cali, Medellín and
Barranquilla concluded that Grupo Éxito
stands out as one of the brands that elicits
the greatest recall and emotional
attachment among Colombians.
In the 18 – 24 year olds segment it shows
39% of recall in the retail. Since 1997, when
this category began to be studied, the
Éxito brand has been the most called to
mind of all.
How do we prepare
the 2013 Report?
Since 2008 we have been submitting to our stakeholders an annual report with the challenges, progress
and achievements of the Company in terms of Sustainable Development. This document compiles the information regarding the main events according to those issues that the Group has deemed important or material.
As in the past, we have prepared this report based
on criteria established by the Global Reporting Initiative
(GRI); in addition, as signatories of the Global Compact,
we report on important issues for the Company.
In 2011, the material nature of the Organization was
evaluated under the criteria of ISO 26.000, the AA 1.000
Standard and the GRI, which was evaluated by the
Chairman’s Committee in 2013.
The Sustainability Department and the Head of
Communications continuously review the best practices in compiling and presenting information on sustainability in order to supplement the preparation of the
report. Furthermore, standards such as the Dow Jones
Sustainability Index (DJSI) and the Development Goals
of the Millennium, the Business Social Compliance Initiative (BSCI) are kept in mind.
Given that sustainability is a transversal concept
across all of the processes of the Group, the Sustainability Committee has been strengthened; this is an
inter-disciplinary team composed by 36 individuals in
charge of transmitting and managing the initiatives of
this area in the day to day development of each process.
/// 14
At Grupo Éxito, sustainability
belongs to everyone.
Based on the fact that financial sustainability is the
result of the adequate management and interrelations of human resources, capital, and naturals, the
social and environmental dimensions of Grupo Éxito
are expressed under 5 pillars that lead the Organization constantly to be:
1.
2.
3.
4.
5.
Sustainability in Grupo Éxito is immersed in all its
activities and strategies; it is part of the daily operation
of everyone who belongs to the enormous network
of relationships that fosters and maintains the largest
commercial organization in Colombia.
A supportive player.
A responsible and inclusive
employer.
A trusted ally.
A responsible business person
with its clients.
An entity that works towards the reduction of social impact from its activities.
In the pillars of the Organization, the management
team has established some strategic objectives towards which we continuously strive. The most important is the Gen Zero Strategy, led by Fundación
Éxito; its main objective is that by 2025, the first
generation free from malnutrition will be born in
Colombia. This same objective is part of the mega
strategy of Grupo Éxito; thus, the actions required
to meet I are not only in the hands of the Fundación
but become the responsibility of people at all levels
who are part of Grupo Éxito.
In addition to this strategy that is
to be implemented throughout the
country, there are several objectives
under the 5 pillars described above
and are expressed to stakeholders in
different ways in order to elicit from
them some level of involvement that
will give them the impact that this organization has in its daily activity.
Under the seal “My Planet” two
significant environmental issues are
dealt with; measuring, compensating and mitigating the carbon footprint and leading the retail sector
the post-consumption programs.
The Organization has two important projects related to the objective
of mitigating the carbon footprint:
reduction of water and energy consumption and diminishing the use of
plastic bags in its operation and by
the customer.
In terms of the social dimensions,
and included in the 5 pillars of sustainability there are two fronts: sustainable trade and involving the
vulnerable population. In the former, there are 4 great projects:
/// 15
Aliados SURTIMAX
Synergies with suppliers
Origin purchasing
Sustainable packaging
The sustainable development processes of the Company are managed by the
Governance and Sustainability Department, which, since 2013 is part of Corporate Management. It coordinates environmental, vulnerable population and
government relations hip issues and
additionally assists and advises all areas of the Organization in planning and
creating strategies that aim at consolidating its social responsibility. Moreover,
the department supports and assists
issues regarding ethics, transparency
and good governance.
Sustainability in Grupo Éxito is immersed in all its activities and strategies; it is part of the daily operation of
everyone who belongs to the enormous
network of relationships that fosters
and maintains the largest commercial
organization in Colombia, thus making
this wellbeing available to all, all over the
country wherever Grupo Éxito is present.
Dialogue with
our stakeholders
We continue to generate and support spaces where we can exchange
news and points of view in an environment of trust and respect
regarding our activities.
Shareholders
19
INTERNATIONAL
CONFERENCES
in the United States,
Mexico, Brazil,
England, Scotland,
Germany, Peru
and Chile.
An ordinary shareholders’
meeting and four instances
for communicating quarterly
results and teleconferences with
analysts and investors and six
with brokering firms.
Grupo Éxito Open Day for eight
international analysts at the
Bogotá Stock Exchange.
Speakers in Colombia Inside Out
of the Colombia Stock Exchange
in New York and London.
Suppliers
Carlos Mario Giraldo, CEO, met with over 1,000
representatives of suppliers in Bogotá, Medellín, Cali,
Barranquilla and Bucaramanga while leading the forum
“The Future we Visualize”.
5th version of the Éxito Suppliers Award: 11 suppliers
in the same number of categories.
Four issues of the quarterly magazine Nosacerca
with an average of 4.000 copies each.
Collaborators
25.200
UNITS of the poster bulletin ‘Conectados’
distributed weekly to all headquarters,
industries and stores in the Company.
Every 15 days, the Agenda de
Grupos Primarios is published;
a guide for process leaders to
share routing information.
4 opportunities of face to face
communication of Grupo
Éxito’s CEO with workers in the
cities of Medellín, Bogotá, Cali,
Barranquilla and Bucaramanga.
Buzón de Sentimientos in
operational headquarters
(46.218 messages) and
360º Box Exprésate (2.425
messages) in corporate
headquarters: channels to
hear and channel opinions
from collaborators. With the
review and classification of
requests, we were able to
put plans of action in place
/// 16
regarding possible topics
and situations, and timely
responses were given that
contributed to improving the
trust among collaborators
and executive management
of the organization.
11 issues of the poster bulletin
“Vuelta a Colombia”, with an
average of 484 copies per
issue; photos of events and
news of the units across the
country.
11 ISSUES of the magazine
alDetalle, a publication of 24
to 32 pages distributed to
all units of the country. 23
thousand copies are printed
per issue.
Clients
288.752.000 mails
sent to clients.
Through personalized and
virtual surveys, the opinions of
195.949 clients from all over
the country were received.
61.246 cases addressed
through the Quick Response
to Clients system QRC.
25.641 mails from clients
processed.
15.155
The responsible officers in
the organization maintain
permanent contact with
stakeholders
CLIENTS attended
personalized meetings.
Society and
communications media:
92 press releases and response to
81 press questionnaires.
149.456
15.030
Four presentations to the community on different projects of the
Company.
Participation in 14 job fairs and
3 forums, where 20,000 were in
contact with the Organization.
14,000 résumés of people interested
in working with Grupo Éxito were
received.
Government
Corporate Affairs Management
was consolidated. It is in charge
of channeling and guiding the
relations with Government bodies,
among other topics.
Permanent communication with
the Financial Superintendence,
with quarterly results reports
and relevant information for the
market.
Interacción permanente a través
de Fenalco, gremio que agrupa
y centraliza el relacionamiento
y los intereses del comercio
en Colombia.
Submission of the survey on best
practices of the Good Governance
Country Code to the Financial
Superintendence.
/// 17
/// 19
2013 Report and balance sheet /// Social Dimension
38.422
DIRECT JOBS
Over 68 thousand jobs
generated, including indirect jobs.
6.450
SUPPLIERS
Commercial, real estate,
industrial and services.
3.598
El 21 de noviembre se realizó una
noche de gala en la sede administrativa Gustavo Toro Quintero de
Medellín para premiar a los proveedores más destacados del año.
Nearly 37
thousand children
and 2,600
expecting families
HOURS OF TRAINING
assisted with
nutrition aids.
1.392.000
REFERENCES
of our own private
label brands.
126 suppliers
trained in high
management.
A fundamental part of our sustainability is to
work tirelessly for a better country. We want
to involve all of our stakeholders in the eradication of malnutrition among our children, as a
national cause*.
Supporting player; united in the great
cause of eradicating child malnutrition in
Colombia.
Responsible and inclusive employer.
Responsible trader.
Trusted ally.
COP534,293 million
paid in taxes.
COP456,682 million
in savings for our
customers in our
stores.
*Chronic malnutrition caused by inadequate nourishment.
/// 20
Supporting player
United in the great cause of eradicating child
malnutrition in Colombia.
Fundación Éxito.
Fundación Éxito: 30 years
nourishing live
Alliances for a better future for
the children of Colombia.
Tenth version of the Early
Childhood Award.
Gen Zero.
The Éxito
Group works
to be an
exemplary
citizen.
/// 21
Acting
responsibly
includes
preventing
future risks.
Surtimax
allies.
Fundación Éxito
A non-profit organization focused on early
childhood integral care with emphasis on
proper nutrition for children and expecting and lactating families.
Its focus on early childhood is due to
the fact that it is the age where human
beings grow more rapidly and in addition
it is the sector where more compelling
Fundación Éxito’s
social investment:
$19.387.775.245
(7% more than in 2012).
3.013
TONS of food valued at
2.410 million delivered to
24 food banks.
SUPPORT GIVEN TO 247
social organizations and
public administrations.
evidence is found regarding the inequality
that characterizes the development of our
society. It is a second floor foundation,
which means that it does not manage
programs directly; it works in partnership
with over 200 organizations that carry out
programs directly with children and their
families.
Presence in:
72 MUNICIPALITIES
AND 23 STATES IN
COLOMBIA.
In the framwork of the national
celebration of the beatification of
Saint Laura, the Foundation donated
950 gifts for the children of the
Cristianía Indigenous Reservation.
21.969
TONS of recycled material commercialized
(0.4% more than in 2012).
Origin of the resources of Fundación Éxito
TOTAL
20.799.848
TOTAL
24.343.087
25.000.000
Figures in millions of pesos (COP)
TOTAL
25.018.081
1.105.156
152.238
1.081.537
245.197
Alliances
103.241
20.000.000
11.826.333
15.000.000
11.800.374
Contributions by
Grupo Éxito
11.301.494
Customer
contributions
10.000.000
7.323.070
6.892.189
5.400.758
5.000.000
People served:
36.656 CHILDREN AND
2.601 EXPECTING FAMILIES
0
Other
contributions
3.182.405
3.502.583
624.280
772.071
2011
2012
/// 22
147.607
23.176
187.668
Supplier
contributions
Own resources
3.636.656
852.981
2013
Employee
contributions
30 years nourishing lives
For the celebration of its 30th
anniversary, Fundación Éxito in
partnership with the Presidential
Office for Special Programs, coordinator of the National Strategy for
Integral care of Early Childhood,
From Zero to Forever, carried
out the event called “Prosperity
for early childhood, prosperity for
all” on October 10 and 11, 2013
in Bogotá.
About 1,000 persons representing different sectors of society
attended this academic event that
had a regional chapter in Barranquilla; they were informed of the
results of research and experiences in Colombia and in other
countries such as Ireland, New
Zealand, Canada, Sweden, England and South Africa thanks to
the participation of 6 international
experts. The purpose was to mobilize public opinion regarding the
importance of eradicating child
malnutrition, a goal that should be
a national challenge.
At the installation of the event
that took place at the Palacio
de Nariño, the president of the
Republic, Juan Manuel Santos,
awarded the “Order of Merit” to
Fundación Éxito, and the “Order
of the Cruz de Boyacá” the highest national distinction, to Gonzalo Restrepo, Chairman of the
Board of Directors of Fundación
Éxito.
Speakers of the event “Prosperity for
early childhood, prosperity for all” in
the framework of the celebration of the
30th anniversary of Fundación Éxito.
More than 20,000 collaborators of
Grupo Éxito made a voluntary donation
to Fundación Éxito as part of the
programs “Aportar” (Contribute) and
“Día de Salario” (One day’s wages).
María Mateus Saba (Surtimax), Céar
Augusto Álvarez Gallego (Carulla),
and Betsy Hurtado Pardo (Éxito)
celebrated with the First Lady, María
Clemencia Rodríguez de Santos their
acknowledgement as supporting employees for the sale of “Goticas”.
/// 23
Tenth version of the Early
Childhood Award
The Early Childhood Award of Fundación Éxito,
whose first version took place in 2002, seeks
since then to publicly acknowledge those organizations that undertake meritorious work
related to caring for the most underprivileged
children.
The winners of the Early Childhood
Award of Fundación Éxito in the five
categories, accompanied by the President of the Republic and other authorities and the senior management of
Fundación Éxito and Grupo Éxito.
Category:
Artistic Languages
Category:
Health
Category:
Comprehensive Care
Fundación Ratón de Biblioteca,
with the project “Paramáparapá will
benefit 584 persons indirectly.
The program “Seres de
cuidado”, an experience in
the care of indigenous and
Afro-Colombian early child.
Corporación Día de la Niñez with the play
itinerant play stations (children learning, living,
experimenting and socializing). This initiative
serves 32 states, 132 municipalities and 2,000
neighboring zones in Colombia.
260
464
45
PERSONS WILL BENEFIT
among mothers, fathers
and children in Medellín.
FAMILIES WILL BENEFIT
from indigenous and AfroColombian communities.
/// 24
THOUSAND BOYS AND
GIRLS AND 18,000 parents
and caregiver WILL BENEFIT.
More work with
the public sector
The programs designed and financed by public institutions for the care
of early childhood arecomplemented with the strategy From Zero to
Forever of the national government. Fundación Éxito participates in
the following initiatives.
Category:
Communications media
or journalism
News item “Leche maternal” (breast
milk) broadcast on August 5, 2013 during
the Health section of Caracol Televisión
newscast: Journalists Ferananda Hernández and Paula Andrea Bedoya.
News item “Lactancia, la alternativa
alimenticia y económica” published by
El Diario del Sur, Pasto on August 7, 2013.
Journalist Victor Chávez Rodríguez.
2 AGREEMENTS
with the National
Government under
the strategy From
Zero to Forever.
WITH THE ICBF,
to improve care
in children’s
institutions.
WITH 6 MAYOR’S OFFICES
AND 3 GOVERNOR’S
OFFICES to serve expecting
families at nutritional risk.
1.365 families served.
THE PROGRAM
Good Beginings of the Mayor’s Office of Medellin that serves
1.405 children in partnership with 4 other foundations.
With the purpose of promoting the eradication of hunger and malnutrition, and in
partnership with officials of the national,
state and municipal governments, alliances were created with public administrations of 9 Colombian territories (Pasto,
Patios, Tunja, Bucaramanga, Barranquilla,
Manizales; states of Cundinamarca, Antioquia and Huila) seeking to guarantee healthy environments for pregnancy and child
rearing that will promote physical, cognitive, emotional and social development of
children in their families.
/// 25
Gen Zero: in 2025, the first
generation without malnutrition
in Colombia
In 2013 Grupo Éxito began to lead a movement in
Colombia for the eradication of childhood malnutrition under the slogan Gen Zero, a proposal for a
joint effort between the private sector with public
bodies aimed at achieving the birth of the first generation in Colombia with zero malnutrition by 2025.
Projection of child malnutrition
in Colombia*.
13%
6,5%
2010
2020
2,3%
2030
* 2010: Source Ensin 2010
2020 and 2030 Source: projection of technical team of Fundación Éxito
Low Birth Weight Index*
35%
31%
17%
2,3%
2010
2015
2020
2025
* 2010: Source DANE
2015, 2020 and 2030: source: projection of technical
team of Fundación Éxito.
/// 26
Brigade carried out by Antioquia’s Air Patrol with the
support of contributions
made by Fundación Éxito.
WITH THE REDUCTION
of these indicators
Colombia could
accomplish the birh of the
first generation with zero
malnutrition by 2025.
The Gen Zero proposal requires that
Fundación Éxito change what it does.
This is why in 2013 together with Grupo
Éxito, it carried out a planning process
that will allow it to concentrate its
actions on the mobilization of Gen Zero
for the following years.
/// 27
We foster the development of the
locations where we are present
Detail of municipal tax payments (industry
and commerce, property tax) COP
Municipality
Apartadó
Armenia
Barrancabermeja
Barranquilla
Bello
Bogotá
Bucaramanga
Buenaventura
Buga
Cali
Cartagena
Cartago
Caucasia
Chía
Cúcuta
Duitama
Envigado
Facatativá
Florencia
Floridablanca
Funza
Fusagasugá
Girardot
Ibagué
Ipiales
Itagüí
Manizales
Medellín
Magangué
Montería
Neiva
Pasto
Pereira
Pitalito
Millions
2012
369
249
433
5.969
2.504
38.298
2.385
169
128
3.265
2.649
107
406
394
1.966
NA
9.199
238
NA
237
NA
242
193
565
140
547
764
10.707
214
698
1.563
683
1.145
128
2013
313
273
448
5.964
2.603
38.149
2.427
160
103
3.371
2.882
0
415
471
1.732
111
9.951
246
265
346
152
196
325
606
153
647
755
11.743
210
854
1.268
692
667
117
Opening of the first Éxito
store in Santiago de Tolú,
state of Sucre.
Millions
Municipality
2012
2013
Popayán
Rionegro
Sabaneta
Santa Marta
Sincelejo
Soacha
Sogamoso
Soledad
Tunja
Valledupar
Villavicencio
Zipaquirá
Yopal
Uruguay
602
457
259
1.279
1.256
179
238
404
453
960
1.393
314
257
1.123
631
466
238
1.324
1.222
201
243
512
438
1.059
1.12
376
239
1.46
Other
1.242
1.434
/// 28
99.578
MILLION COP was the
total municipal tax payment
in 2013.
+2,6%
WITH RESPECT TO 2012
Responsible action
includes preventing future risks
Fulfillment of obligations
Expressed in millions of pesos (COP)
Type of tax
2012
2013
Industry and Commerce
75.086
76.929
Property
21.886
22.649
Income Tax
83.549
76.211
NA
33.206
54.965
55.780
Revenues for equity CREE
Equity
Vehicles
VAT
48
21
268.063
251.909
NA
17.587
503.597
534.293
Consumption tax
Total
534.293
MILLION COP was
the total paid for taxes
in Colombia.
Business units analyzed with respect to risks
related to corruption
500
2011
575
650
0
2012
2013
100 200 300 400 500 600 700 800
BEING
Transparent
Transparency Line
Grupo Éxito 018000 52 25 26
/// 29
The self-control program generates
awareness among the collaborators of the Company in their daily
activities. Those in charge of the
processes evaluate the state of the
control system in order to avoid possible risks. In 2013, 822 people were
trained in this respect.
With the Prevention of Money
Laundering and Terrorist Financing
system it was possible to verify that
any person, employee, supplier or
creditor had no history of this offense.
During 2013, 6,901 employees
were trained in the Prevention of
Money Laundering and Terrorist Financing system, that is, 6,533 more
than in 2012.
Surtimax Allies
Under the Surtimax brand this business model established by Grupo
Éxito offers shopkeepers and owners of self-service stores an alliance
to make their businesses grow in an organized and efficient manner by
offering them mass consumption products to provide their customers
with more and better savings opportunities under the benefits of formal
trade.
“My life has changed positively
because I have the support of
the Surtimax brand. In these
two months the sales of my
business have increased by
more than 20%. I have had
more people coming in and al
the neighbors are very happy.
WILSON MENJURA, Surtimax ally
of the store La Flor del Campo.
Before
After
269
SURTIMAX ALLIES
at the end of 2013.
Aliados Surtimax
is one of the
options of Grupo
Éxito to foster
sustainable trade.
It is not a franchise.
THE OWNER
continues to manage
the business.
IT IS A collaboration
agreement.
GRUPO ÉXITO
manages promotional
activities, provides
private labels and
promotes commercial
campaigns.
With the Surtimax brand, Grupo
Éxito develops the program known
as Surtimax Allies, a business model based on a business cooperation agreement whose purpose is
to help to develop the businesses
of the owners of small Colombian
mini-markets and also to reach more
consumers in the country by making
/// 30
the advantages of formal trade available for the benefit of the community.
It is a business unit based on a
business cooperation agreement
that gives the owners of Colombian mini-markets the opportunity to
develop their businesses. It is not a
franchise.
Responsible and inclusive employer
We are a company with national presence, with persons who
represent various ways of thinking and acting, united by our
values and our mission to work so that the customer returns.
This is what
we are like in
Grupo Éxito.
Selection,
training and
promotion.
Funds:
Present
and Future.
/// 31
Comprehensive
health care for
the wellbeing of
our people
Equal
opportunity
employer –
Labor
inclusion
This is what we are like in Grupo Éxito
19.802
38.422
WOMEN
18.620
In 2013 Grupo Éxito created
1.472 new jobs in Colombia.
TOTAL NUMBER OF
DIRECT EMPLOYEES
MEN
BETWEEN
30-50 30 AND 50
BELOW
THE AGE
+50
ABOVE THE
AGE OF 50
Type of recruitment
15.503
2012
0
Undefined term
/// 32
Fixed term
3.101
5.250
3.716
5.000
4.157
6.033
2013
3.117
14.912
2011
11.682
10.000
15.221
15.000
15.645
20.000
12.674
-30
1.925
17.138
19.359
Selection, training and
promotion of our people
Number of employees per region
TIME FOR YOU
Región
2012
Centro (Boyacá, Caquetá, Casanare,
Cundinamarca, Huila, Meta y Tolima)
2013
15.470
16.638
Antioquia
9.621
9.949
Costa (Atlántico, Bolívar, Cesar, Córdoba,
Guajira, Magdalena and Sucre)
5.592
5.712
Suroccidente (Caldas, Cauca, Nariño,
Quindío, Risaralda and Valle del Cauca)
4.409
4.155
1.858
36.950
1.968
38.422
Santander y Norte and Santander
Total
Hours of Internal Training
900.000
1.392.052
1.369.682
1.200.000
1.237.459
1.500.000
2011
0
Since its
launch on May
22 to is closing
at he end of
the year, 8,320
employees
have enjoyed
Tiempo para ti.
Corporate:
One day or two half days to run personal
errand.
One day off or two hal days off to share
with the family.
One day off during the birthday month.
4 work schedules to chose from.
Operational:
Half a day during
the birthday month.
100% of the people hired for an indefinite
term with not less than 24 hours per week
=30.689 EMPLOYEES.
600.000
300.000
Time for you is a program established aimed
at having the workers spend work time with
their loved ones or for other personal activities.
It has two sets of benefits:
2012
2013
Our Card
External Training
84
leaders from levels 2, 3,and 4
in the management sector:
44 TRAINING PROGRAMS
Thanks to the use
of “Our Card”
employees and their
families saved over
8.400 million COP
449
collaborators:
62 TRAINING
PROGRAMS.
/// 33
Funds
Employee Fund Presente
Presente is the largest employee
fund in the country, with 36.145
MEMBERS.
An investment of over
COP3.600 MILLION
in social, healthcare, education,
recreation and housing for its
members.
144.580
It granted more
than COP120.000
MILLONES in loans.
INDIVIDUALS BENEFITED
138 auxilios
de vivienda.
Futuro Mutual fund
27.344
It is the mutual investment
fund.
601
undergraduate and post
graduate SCHOLARSHIPS
19.366
PERSONS enjoyed their
six vacation centers.
12,77%
VOLUNTARY CONTRIBUTIONS
FROM EMPLOYEES
vs. 2012.
AFFILIATES.
Return of 12.43%
in the year.
MORE THAN COP21 BILLION
346 MILLION pesos in capital
saved by its affiliates.
5.4% number
of affiliates
/// 34
Comprehensive health care,
for the wellbeing of our people
During the entire year training activities were
held regarding hand care, including hand
washing and the use of personal protection
elements. 5,000 people in positions that require it, had access to this training in all of
the stores in the country.
Health care events were held in 90% of
the stores throughout the country; they included medical checkups, prevention and
risk assessment of cardiovascular diseases,
vaccination, pap smears and talks.
Days of absenteeism due to work accidents
7.000
EMPLOYEES all over
the country participated
in health events.
With the purpose of creating development
parameters for 2014, a pilot program was
implemented; it evaluated the psycho-social
conditions of 4,115 collaborators.
Fall protection systems were installed in 5 of the
main stores in the country.
1,932 persons were trained to work in heights.
A new manual on safety and health regulations for
contractors was developed.
Number of professional illnesses in the year
15.000
19
10
11
15
9.341
9.000
11.989
12.000
12.752
19
20
6.000
3.000
5
2011
2012
2012
0
2011
2013
0
/// 35
2013
Employment Inclusion
We respect rights, diversity
and we are an inclusive workplace.
Consistent with a clear, organized and coherent inclusive employment process for vulnerable population groups that has been ongoing
since 2006, in 2013 Grupo Éxito decided to concentrate its efforts
in strengthening and following up on the process of those who had
joined in the past and in addition, to create and sign alliances with
other institutions in the country that work to approach the vulnerable
population groups to the labor world. Such was the case with the
following foundations: Matamoros, Red Unidos and FIDES. With the
later 19 cognitively impaired youths were hired through SENA*.
*At the beginning of 2014, an alliance was signed with FIDES to employ more youths directly
with the entity and thus to strengthen the employee inclusion program.
TOTAL
TOTAL
352
TOTAL
369
Collective agreement in the
Food Industry and union
organizations
Sintraéxito exists since 1945, a union with 2,466 members
of Grupo Éxito. Another 225 workers are affiliated to three
other unions -Sintrainac, SintraGexito, Sintraincomaf- all of
which have recently been created.
In the food industry located in Bogotá, a collective agreement was signed in 2013 which is valid until 2017; it covers
898 workers of that unit.
Vulnerable population employed
by Éxito at the end of each year
400
We are proud of our diversity and
contribute to peace in Colombia with
policies and acts of labor inclusion.
282
350
300
168
250
81
220
200
150
40
25
28
42
73
84
64
54
49
26
100
50
0
49
2011
2012
2013
Disabled
* Participant: a person who was part of illegal armed groups and made the
decision to return to civilian life.
** Victim: a person affected by the armed conflict.
***Youths at risk: due to abandonment or orphanhood, they are protected by
the Instituto de Bienestar Familiar; but when they become of age, they
must abandon this institution and are exposed to the risks involved in the
social situation.
Participant*
Victim**
Youths at risk***
Relative of
a participant
/// 36
The number of people that belong to vulnerable population groups who were
employed by the end of the year was higher with respect to 2012 due to the
rotation and dropouts of the program and to the efforts to seek new allies with
the purpose of creating alliances that effectively came about during the year.
Trusted Ally
With our suppliers, we have a common client whom we wish to satisfy
with the best options in terms of quality, price and variety. We seek, all
over the country, farming and livestock producers who can become our
direct suppliers.
This is what
the suppliers
of Grupo Éxito
are like.
Recognition and
development for
our suppliers
/// 37
Commercial
Rounds
Allies to reach out
to our customers
6.450
Retail SUPPLIERS
TOTAL SUPPLIERS
NATIONAL
SUPPLIERS
94% of the
purchases
are made
from national
suppliers.
FOREIGN
SUPPLIERS
of these companies
are suppliers of our
own PRIVATE
BRANDS
90,7%
of Grupo Éxito’s suppliers
are SMEs* and 20% of the
purchases of the Company
are made from them.*
SUPPLIERS for
the industry
REAL ESTATE
ASSOCIATES
*SME and non SME qualifications are
determined according to internal
criteria of the Organization.
FOOD
INDUSTRY
SERVICES AND
SUPPLIES
TEXTILE
INDUSTRY
/// 38
5th Suppliers Award
Winners of the V Éxito
Suppliers Contest with
Carlos Mario Giraldo,
CEO, Grupo Éxito
Éxito Supplier Award: SC Johnson.
Sustainable Development Award: Nutresa.
Private Label Award: Fábrica de Bolsas de Papel Unibol.
Outstanding variables in
2013: quality service to
satisfy the needs of the
customers.
Supplier Award per business:
Entertainment: JEN.
Home: Industrias Cannon de Colombia.
Textile: C.I. Diversificadora Comercial.
Fresh products: Grupo Comercial Tolimense.
Consumer products: Don Maíz.
Comprehensive Purchases supplier Award: Coordinadora Mercantil.
SME Award with Éxito: Manitoba.
Real Estate ally Award: GTECH.
/// 39
Development
for our supplier
Exchange of information, development of new products,
strengthening of categories and innovation for suppliers
at the service of our common customers.
Certified Course on Business
Training: Grupo Éxito and Eafit
Social
Under the agreement with EAFIT University and its
EAFIT Social Program 1,280 suppliers were invited to
take the Certified Course on Business Training,
partially subsidized by the agreement.
293
REPRESENTATIVES
of 126 SMEs trained:
It’s Ours
37 SMEs from 14 municipalities and four sates prepare 80
food products with broad added value, l00% Colombian,
sold in 42 Éxito stores and 53 Carulla stores. Es Nuestro creates 85 direct jobs and is developed jointly with Promotora
de Comercio Social.*
37 SMEs,
14 municipalities,
80 products
100% Colombian.
81 from Medellín
20 from Bogotá
13 from Barranquilla
2 from Cali
Second version of the Simplex
Seminar with private label
suppliers.
9 suppliers for private labels were invited to the
second version of the Simplex Seminar in France
to learn about the best practices of the Casino
Group, visit the supplierts’ plants in their same
categories and identify new products
* For over 25 years we have worked
with Promotora de Comercio
Social, an entity that groups
together 920 small producers
and craftsmen.
/// 40
Environmentally friendly
textile finishing technique
Reduction in
invested time
Five dry cleaners that provide finishes for the Didetexco
textile industry, with around 400 employees, were assisted
in replacing the process of appearance of fabric wear
with laser.
Reduction in money
-20%
3
DAYS LESS
Fairs and events to strengthen
specialized categories
Cumbre de la pasta
Expovinos
Carulla es café
Salón del queso
+ than
80 thousand
VISITORS
/// 41
Rural commercial
rounds and direct purchases
Grupo Éxito led the initiative of rural commercial rounds which,
together with the Ministry of Trade, Tourism and Propaís, seek
to facilitate the direct sale by farming and livestock producers of
their products directly to the Company
144*
PRODUCERS attended.
11
suppliers
encoded.
4
making successful
deliveries.
23
in the codification
process.
+ than 520
*All of them received information on codification and requirement.
Montería
(Córdoba)
Popayán
Pasto (Cauca)
(Nariño)
SUPPLIERS – PRODUCERS:
18% more than in 2012.
Tunja
(Boyacá)
La Calera, El Rosal
y Villapinzón (Cundinamarca)
Bucaramanga
(Santander)
FISH PURCHASES from artisanal
fishing of around 100 cooperatives in
Buenaventura and Santa Marta.
24% increase compare to 2012.
NEARLY 75%
of national farming and livestock purchases
are made directly from the producers.
/// 42
Responsible merchant
with our clients
We are a reflection of our mission. Therefore, every
day and from different fronts, we work so that our
customer always returns.
Customers
Recycling
of receipts
Towards a
healthy
lifestyle
Products developed
with the needs of our
customers in mind
Sustainable
consumption.
Éxito
explorers
The customer at the core
of Client Management
/// 43
Omni Channel
Model:
This corporate approach aims at making the purchase
experience an exceptional one, regardless of the selected
channel. It combines the physical and the virtual worlds,
making the client the center of both.
exito.com
Leader in electronic commerce
in Colombia.
More than 38 million visits.
15 years’ experience.
carulla.com
More than 15,000 references.
App
More than 15,000 downloads.
More than 45,000 for sale.
HOME
DELIVERIES
PHYSICAL
INTERACTION
DELIVERY
POINT
SERVICES
Virtual catalogs
Offer products not physically available at
stores.
Virtual Aisles
Sale of products with QR codes (Quick
Response Code) in 5 cities of the country.
Drive–in - Groceries
For .com channels and home deliveries,
so that the customer can buy his groceries and pick them up at his convenience.
It was launched in Medellín and will presently be available in Bogotá
Drive–in – Non - Groceries
For purchases on the Internet that can be
picked up in 160 Éxito, Carulla, or Surtimax
stores at no charge.
VIRTUAL
SERVICES
Domicilios Éxito y Carulla
Más de 15 años de experiencia.
Más de 580 mil pedidos en el año.
MOBILE
APPLICATIONS
Retail
Éxito, Carulla and Surtimax.
Real Estate
5 VIVA MALLS, 44 commercial galleries,
431 dealers and spaces leased for specific
seasons.
E-COMMERCE
/// 44
We listen to our customers
and cater to their needs
In order to measure, understand and communicate the impact that the work
of our organization has on the environment, we look and listen to the voices
of our stakeholders, among them and primarily, our customers. More than 6
million of them are loyal to our programs Puntos Éxito, Súper Cliente Carulla
and La Caja regalona de Surtimax.
Qualification Service Assessment QSA*
Benefits for our customers
In addition to the Puntos Éxito, Super Cliente Carulla and La
Caja Regalona de Surtimax loyalty programs the customers of
the brands and different channels of Grupo Éxito have access
to other benefits.
4,37
4,44
4,27
4,28
4,22
4,36
4,38
4
4,42
5
3
Universidad del hogar (Home university)
Training provided to housewives on topics akin to their activities
in the care of their families; through an Alliance with SENA.
12 stores
480 housewives trained in gastronomy, household cleaning, oral
hygiene, infant care and family celebrations.
2
2011
1
2012
0
2013
Éxito
Surtimax
**Carulla
Éxito Explorers
4 to 9 year old children from educational institutions in the vicinity of Éxito facilities can visit
the stores and have fun while they learn about
healthy eating and the care of the environment.
*Qualification Scale of 195
** Carulla’s QSA for 2011 is not available because a different
methodology was used.
120.169
195.949
ÉXITO EXPLORERS
visited our stores.
NUMBER OF CUSTOMER
SURVEYS
ONLINE:
174.472
PERSONAL:
21.477
/// 45
Products and activities with the
health and needs of our
customers in mind
We continue to build and improve our private label healthy products
portfolio with different presentations and with the price that our
customers deserve.
Development of a portfolio adapted
to the Surtimax format.
Surtimax and Ekono private label brands:
Presentations with less units and smaller sizes.
Safe and healthy products.
Towards a healthy and active lifestyle:
Taeq product.
Sponsorship of the FIDES race with activation and
gifts of Troopx, the children’s private label brand.
Inventory of 1,040 products evaluated in terms of
nutrition, and identifying weaknesses, strengths,
opportunities and hazards.
Sponsorship of recreational and sensitization
races aimed at a healthy lifestyle.
A complete line of
healthy, high quality
foods for balanced
nutrition for those who
take care of their bodies
without giving up the
pleasure of eating.
Recycling of receipts
Thanks to interaction with our customers collection boxes for
receipts were strategically placed. The receipts are recycled and
the resulting resources are destined to Fundación Éxito. Thus
we create greater trust among our customers, we protect the
environment and we continue to support early childhood nutrition through Fundación Éxito.
/// 46
The customer at the
core of Customer
Management
With the creation of Customer Management, Grupo Éxito
reinforces its mission. The needs of the customer, as the
center of the Organization, are coordinated with the efforts
and the commitment of the different areas; this results in a
superior service that differentiates our brands.
Éxito Ambassadors
and Carulla Hosts
To listen to, address, care for, help and
accompany our clients through close and
permanent contact.
Motivation of and gratitude towards our
collaborators for their attitude of service
“People with Éxito”:
308 employees rewarded.
Outstanding store, nationwide: Éxito San Pedro in Neiva.
“I am a Carulla Salesperson”
“Max Service”: Four Surtimax
districts were rewarded for the
best results in general client
satisfaction, emotional attachment, employee customer service and cashier service.
Service Promises
for Carulla customer
“We promise to enable an
additional cashier when there
are more than 3 customers in
line. Otherwise, we will double
your purchase points”.
“We promise to offer you the
freshest fruits and vegetables”.
/// 47
/// 49
2013 Report and balance sheet /// Environmental Dimension
14.068 COP1.037
TREES planted with the
help of our customers.
MILLION in environmental investments and expenses.
18
23%
192
STORES
post consumption
COLLECTION SITES
ENERGY SAVINGS
thanks to the Green
Yellow Initiative.
NIGHTLY STOCKING
OF STORES
134
296,164 re-usable
bags redeemed with
points and cash or
acquired by customers
100+ more than in 2012
Fewer CO2 emissions.
Graphic information on all private
label and personal care products
in order to separate and dispose
of the packaging.
COP7.013
MILLION donated to Fundación Éxito.
21.938
SAVINGS IN PACKAGING
MATERIAL:
Éxito and Carulla Pizza:
+ THAN 10 TONS.
68% in Cautivia.
TONS of waste separated
for recovery.
/// 50
We seek to reduce our impact
on the environment
At Grupo Éxito, we understand that our commitment to the
environment must be part of our every day activities. That is
why we strive to make our operation increasingly sustainable
and friendly with the environment.
We isolate
and recycle,
as a source of
resources of
the nutrition
for Colombian
children.
With our
clients,
we take
care of
the environment.
More
sustainable
packing.
/// 51
We want to give
back to the
environment
what we use for
our operation.
Green Yellow.
We isolate and recycle, as a
source of resources of the
nutrition for Colombian children
The whole profit of isolation and recycling is donated to Fundación
Éxito, as a resource, equivalent to COP7.013 million.
More than 28% of the total
resources of Fundación
Éxito are the product
of Grupo Exito’s donation
of recyclable material,
generated by its operation.
Isolated waste with recovery purposes
Carton
Plastic
Other
Total
2011
17.449
1.570
1.497
20.516
2012
18.339
1.644
1.327
21.310
Approximately equivalent to:
2013
18.022
1.225
2.691
21.938
71.300 53.500
TREES.
/// 52
M3 OF LANDFILL.
Environmental Investment and Expense
Expressed in millions of pesos ($COP)
Concepto
Treatment and disposal of waste
External services in environmental management
Noise and vibration studies
Technical concept and permissions with environmental authorities
Endowment of environmental inputs
Other*
Total*
2012
644
234
10
2.2
62
117.2
1.069,4
2013
773
223
4.3
9.4
37
* The presentation procedure and the final amount
vary against 2012. Among other aspects, because
the following topics ceased to be handled by the
environmental management:
Emptying Control.
Treatment of air emissions.
Bags
1.037,3
Total amount of waste by type and treatment
In tons
Hazardous
Not hazardous
Type of waste
2011
2012
2013
Disposición
Reinstatement to the production cycle
and reuse
Recyclable
20.880,00
21.310,01
21.968,73
Organic
Ordinary
Other
Total non hazardous wast
5.138,16
23.495,00
92,56
49.605,72
6.151,19
20.849,95
11.88
48.323,03
5.345,89
156.118*
3,35
183.435,87
55,50
19,18
16,52
Recovery inside and outside the country
Stabilization or other treatment (security
cell, sterilization, among others)
Total residuos no peligrosos
Hazardous with potential usage
Not incinerated hazardous
20,14
26,27
11,53
Burnable waste
Total hazardous waste
11,36
87,00
143,23
188,68
87,87
115,92
49.692,72
48.511,72
183.551,79
Total waste
Composting, donation and marketing
Landfill
Incineration or shredding
Incineration
* A calculation of organic waste took place in 2013 under a new methodology: which makes the information not comparable with 2012.
/// 53
With our clients, we take
care of the environment
Total amount of waste
handed over by the clients
In compliance with the national regulations
in the context of post-consumer strategies,
in some of our stores, the customers brought
the following residues*:
Alkaline batteries: 7.14
Expired medicines: 10.10
Light elements: 8.95
Home Pesticides: 0.19
* In tons.
Other actions
192
postconsumer
collection points
in Company
dependencies.
44
More than in 2012.
9.500
TREES WERE PLANTED
thanks to the fact that the clients followed
the Company’s network during “Earth hour”
in partnership with WWF. The stores shut off
their lights from 5:00 to 8:00 p.m. and the
customers were able to calculate their carbon footprint with an application for mobile
devices.
286.147
REUSABLE BAGS
were redeemed with cash and points of loyalty programs, or purchased by the clients.
With this, we are contributing to the objective
of reducing the use of plastic bags. Customers who bring reusable bags to pack their purchases receive Extra Points.
/// 54
Over 600
employees were
trained in the tasks
of separation at
the site and in the
normativity of post
consumtion.
More sustainable packing
Information is important,
to separate waste better
All products with private brands, of food and
personal care have graphical information
that allows the client to separate the packing
properly and place it in the recipient provided
for that purpose.
Encuentra una línea variada de
pizzas congeladas para que
disfrutes. Fáciles de preparar.
Pizza
hawaiana
piña, queso y jamón
Pizza
hawaiana
Rápido y
Pizza
hawaiana
queso y jamón
queso y jamón
Calorías
Grasa
Una tajada de
pizza hawaiana aporta: 18%
11%
350
INGREDIENTES
INSTRUCCIONES DE USO
En Horno Convencional: Precalentar el horno a 290°C (550°F) durante 5 minutos.
Retire la pizza de la caja y retire la envoltura plástica que la recubre.
Lleve la pizza al horno sobre un recipiente resistente al calor (se recomienda que sea
metálico).
Caliente el producto por 12 minutos aproximadamente y/o retírelo cuando el queso se
funda y alcance un dorado superficial.
Retire el producto del horno y consúmalo.
Rápido y
práctico
Encuentra una línea variada de
pizzas congeladas para que
disfrutes. Fáciles de preparar.
Pizza
hawaiana
PRECAUCIONES
práctico
INSTRUCCIONES DE USO
PRECAUCIONES
Después de calentar la pizza, utilice una espátula metálica para retirar las porciones y así
evitar quemarse. Se recomienda que el horno tenga resistencia en la parte superior e
inferior, así el producto se calentará por ambos lados. La preparación en microondas no
tuesta la masa de la pizza, por lo tanto no quedará crujiente.
7g
Sodio
1010 mg % del Valor Diario
42% recomendado
Calorías
Grasa
Una tajada de
pizza hawaiana aporta: 18%
11%
Información Nutricional
INGREDIENTES
Tamaño de la porción 1 tajada (150 g)
Masa para pizza (harina de trigo fortificada, agua,
Porciones por empaque 2
Masa para pizza (harina de trigo fortificada, agua,
En Horno Convencional:
el horno
5 minutos.por porción
condimento
para pizza (harinaPrecalentar
de maíz, sal,
azúcara y290°C
aceite(550°F)
vegetalduranteCantidad
condimento para pizza (harina de maíz, sal, azúcar y aceite vegetal
Retire
pizzahidrogenado),
de la caja y retire
la envoltura
plástica
quecalada
la recubre.
de
maízla no
leudante
(levadura)),
piña
31%
Calorías 350 Calorías
dehidrogenado),
grasa 60 leudante (levadura)), piña calada 31%
de maíz no
Lleve
pizza alsalsa
horno
sobre un(tomate,
recipientecebolla,
resistente
al calor
(se recomienda que sea
(piña, laazúcar),
napolitana
pasta
de tomate,
Valor Diario*
(piña, azúcar), salsa
napolitana (tomate, cebolla, pasta de tomate,
metálico).
aceite de girasol no hidrogenado, ajo, fécula de maíz, especias
Grasa Total 7 gaceite de girasol
11 no
% hidrogenado, ajo, fécula de maíz, especias
Caliente
el producto
por 12laurel,
minutos
aproximadamente
y/o retírelo
queso Saturada
se
deshidratadas
(orégano,
tomillo,
pimienta molida)),
quesocuando elGrasa
6g
30 % laurel, tomillo, pimienta molida)), queso
deshidratadas
(orégano,
funda
y alcance un
superficial.
mozzarella
8%dorado
(leche
semidescremada higienizada, sal,
Grasa Trans 0 mozzarella
g
8% (leche semidescremada higienizada, sal,
Retire
del horno
y consúmalo.
cultivoel producto
láctico, enzima
(cuajo)),
Jamón de res y cerdo 4%.
Colesterol 0 mgcultivo láctico, 0enzima
%
(cuajo)), Jamón de res y cerdo 4%.
Contiene gluten, y lactosa. Puede contener trazas de soya y sulfitos.
Sodio 1010 mg Contiene gluten,
42y %
lactosa. Puede contener trazas de soya y sulfitos.
CONSERVACIÓN
Carbohidratos Totales 61 g
Fibra Dietaria 5 g
Azúcares 9 g
Después de calentar la pizza, utilice una espátula metálica para retirar las porciones
y así
evitar quemarse. Se recomienda que el horno tenga resistencia en la parteProteína
superior 13
e g
20 %
20 %
CONSERVACIÓN
26 %
bienCcerrado
a temperatura de congelación a -18°C.
Consérvese
cerradose acalentará
temperatura
de congelación
a -18°C.en microondas
Vitamina Ano
0 % Consérvese
Vitamina
0%
inferior, así elbien
producto
por ambos
lados. La preparación
Las variaciones
de temperatura afectan la calidad sensorial del
Calcio 15 %
Hierro 20 %
Lastuesta
variaciones
delatemperatura
afectan
la calidad
sensorial del
la masa de
pizza, por lo tanto
no quedará
crujiente.
* Los porcentajes de
ValoresNo
Diarios
producto.
volverestán
a congelar después de descongelado. Después
producto. No volver a congelar después de descongelado. Después
basados en una dieta
de 2000consumir
calorías. en
Susel menor tiempo posible.Tener en cuenta al
de ser
abierto,
de abierto, consumir en el menor tiempo posible.Tener en cuenta al
valores diarios pueden
mayores o menores
la compra que el empaque no presente ninguna
dependiendo de susmomento
necesidadesdecalóricas.
momento de la compra que el empaque no presente ninguna
ruptura.
ruptura.
350
7g
Sodio
1010 mg % del Valor Diario
42% recomendado
Información Nutricional
Tamaño de la porción 1 tajada (150 g)
Porciones por empaque 2
Cantidad por porción
Calorías 350 Calorías de grasa 60
Valor Diario*
Grasa Total 7 g
Grasa Saturada 6 g
Grasa Trans 0 g
Colesterol 0 mg
Sodio 1010 mg
Carbohidratos Totales 61 g
Fibra Dietaria 5 g
Azúcares 9 g
Proteína 13 g
Fabricado por Quick and Tasty (Rápidos y Sabrosos) de Colombia S.A. Kilómetro 12 via Cali – Candelária, Cavasa Bodega No. 5 Para Almacenes Éxito S.A. Registro Sanitario No. RSAV21I10809
Fabricado por Quick and Tasty (Rápidos y Sabrosos) de Colombia S.A. Kilómetro 12 via Cali – Candelária, Cavasa Bodega No. 5 Para Almacenes Éxito S.A. Registro Sanitario No. RSAV21I10809
INDUSTRIA COLOMBIANA
INDUSTRIA COLOMBIANA
Almacenes Éxito S.A. realiza un estricto proceso de aseguramiento de calidad a través del cual garantiza el cumplimiento de los requisitos sanitarios y la legislación vigente, permitiendo así comercializar
Almacenes Éxito S.A. realiza un estricto proceso de aseguramiento de calidad a través del cual garantiza el cumplimiento
de losyrequisitos
sanitarios
y la
legislación
permitiendo
comercializar
productos sanos
seguros, aptos
para su
consumo.
Paravigente,
cualquier
sugerenciaasí
favor
relacionar lote y fecha de vencimiento impresos en el empaque y contactarnos al servicio de atención al consumidor.
productos sanos y seguros, aptos para su consumo. Para cualquier sugerencia favor relacionar lote y fecha de vencimiento impresos en el empaque y contactarnos al servicio de atención al consumidor.
12
12
,
HORNO
CONVENCIONAL
Contenido Neto
300 g
,
7701001127231
7701001127231
HORNO
CONVENCIONAL
Preguntas y sugerencias
SERVICIO
AL CLIENTE
Contenido Neto
300 g
018000110007
www.carulla.com
LOTE/VENCE:
Preparación Sugerida
More than 42
REFERENCES de la marca
propia Taeq se presentan
en empaques elaborados
en material 100% reciclado.
18 cms diametro
68%
18 cms diametro
More than 10
DATOS GENERALES
Proyecto PIZZA HAWAIANA 300g
Cliente CARULLA
Fecha 24 SEPTIEMBRE12
La aprobación
de este
Proceso Impresión LITOGRAFÍA
pdf en medio
digital
Software ILLUSTRATOR
CS3 - PHOTOSHOP CS3
SANDRA MORA
constituyeDiseñador
la aceptación
final SANDRA MORA
del diseño,Arte
textos
legales,
SELECCIÓN DE COLOR
TINTAS DIRECTAS
plano mecánico y número
de código de barras.
DATOS GENERALES
Proyecto PIZZA HAWAIANA 300g
Cliente CARULLA
Fecha 24 SEPTIEMBRE12
Proceso Impresión LITOGRAFÍA
Software ILLUSTRATOR CS3 - PHOTOSHOP CS3
Diseñador SANDRA MORA
Arte final SANDRA MORA
SELECCIÓN DE COLOR
TINTAS DIRECTAS
Tómese NOTAS
el tiempo
necesario - para
revisar
EN ESTE ARCHIVO,
LAS IMAGENES VAN CON SU RESPECTIVOS LINKS.
CYAN
SAVING with respect to 2012 in
packing material in the personal
care Line of Cautivia brand.
/// 55
Calle 85 No. 14-16 Bogotá. Colombia
Tel. 691 30 16 Fax 6912545
MAGENTA AMARILLO
NEGRO
376 C
151 C
La aprobación de este
pdf en medio digital
constituye la aceptación
del diseño, textos legales,
plano mecánico y número
de código de barras.
Tómese el tiempo
necesario para revisar
el arte adjunto.
Tenga en cuenta que
con esta aprobación se
realizará el arte final.
TONS of packing material were
saved in the portfolio of pizzas
of Éxito and Carulla brands.
CYAN
Calle 85 No. 14-16 Bogotá. Colombia
Tel. 691 30 16 Fax 6912545
www.aldasbrand.com
MAGENTA AMARILLO
NEGRO
376 C
151 C
el arte adjunto.
RESPONSABILIDES DIRECTAS DEL IMPRESOR.
www.aldasbrand.com
- ESTA PRUEBA LASER NO ES UNA GUÍA DE COLOR, SIRVE PARA CORRECCIÓN DE
NOTAS
- EN ESTE ARCHIVO, LAS IMAGENES VAN CON SU RESPECTIVOS LINKS.
- TODOS LOS OVERPRINT, TRAPPING, Y SALIDAS DE NEGATIVOS Y/O POSITIVOS SON
RESPONSABILIDES DIRECTAS DEL IMPRESOR.
- ESTA PRUEBA LASER NO ES UNA GUÍA DE COLOR, SIRVE PARA CORRECCIÓN DE
TEXTOS, DIMENSIONES Y PLANO.
- TODOS LOS OVERPRINT, TRAPPING, Y SALIDAS DE NEGATIVOS Y/O POSITIVOS SON
TEXTOS, DIMENSIONES Y PLANO.
Tenga en cuenta que
con esta aprobación se
realizará el arte final.
Preguntas y sugerencias
SERVICIO
AL CLIENTE
LOTE/VENCE:
Preparación Sugerida
018000110007
www.carulla.com
11 %
30 %
0%
42 %
20 %
20 %
26 %
Vitamina A 0 %
Vitamina C 0 %
Calcio 15 %
Hierro 20 %
* Los porcentajes de Valores Diarios están
basados en una dieta de 2000 calorías. Sus
valores diarios pueden ser mayores o menores
dependiendo de sus necesidades calóricas.
We want to give back
to the environment what
we use for our operation
Thanks to our management and the support of our customers,
we measure, mitigate and compensate the carbon footprint.
STORE’S NIGHT
SUPPLY
CO2 emission through
our operation*
Tons of carbon produced
through our operation
2012
2013
Scope 1
189.001
185.931
Scope 2
77.883
79.629
* Source: greenhouse effect protocol.
¿What are the scopes?
Scope 1: it refers to the
direct green-house effect
gas emissions, through
company own source.
Scope 2: emissions
coming from power purchased generation which
is consumed in operations
or own equipment, or
controlled ones.
134
100+ than in 2012.
Less CO2 emission.
Tree planting
to compensate
WITH THE HELP OF
OUR CUSTOMERS:
4.568
Logistics efficiency for protecting the environment
27% decrease of 20ft containers (110
less containers against 2012) = less
movement of containers and trucks in
national transportation.
134 stores supplied at night, 100
more than in 2012 = travels at night
allow more efficient and fast travels
(before 3 and today, 5 stores), with
less CO2 emission.
37.840 new folding baskets = reduction in number of return trips of the
baskets.
42.927 repaired wood pallets at the
logistic centers = less wood used.
/// 56
ÉXITO
9.500
TOTAL
14.068
Green Yellow
Savings and efficiency
with energy consumption
With this iniciative,
it is possible to avoid
the emission of 131 tons
of CO2 per store, per year.
In partnership with Green Yellow, a subsidiary of the
Casino Group, we have implemented our operation
in terms of consumption and energy saving.
We reduced energy consumption thanks to
changes in the adjustments of the refrigerators,
lighting and air conditioning.
We will continue to work in more stores and
units, to improve the efficiency in energy
consumption in other cities, in addition to
Bogotá, Medellin and Barranquilla, where
the first adjustments were made.
/// 57
18
STORES
23%
APPROXIMATE
ENERGY SAVING
/// 59
Informe y balance 2013 /// Dimensión económica
Consolidated Financial Statements
Consolidated Balance Sheet
Figures in millions of pesos
Diciembre 2013
Diciembre 2012
10.785.341
10.322.002
4,5%
Current asses
4.353.122
4.018.132
8,3%
Cash
1.772.411
1.591.110
11,4%
981.754
916.067
7,2%
1.138.925
1.106.138
3,0%
460.032
404.817
13,6%
Non-current assets
6.432.219
6.303.870
2,0%
Liabilities
2.910.231
2.716.545
7,1%
Current liabilities
2.676.984
2.428.208
10,2%
102.325
77.372
32,3%
1.784.319
1.648.639
8,2%
Others
790.340
702.197
12,6%
Non-current liabilities
233.247
288.337
-19,1%
Non-current financial liabilities
150.000
150.000
0,0%
83.247
138.337
-39,8%
Assets
Negotiable investments
Inventories
Other
Current financial liabilities
Suppliers
Others
Minority interest
Shareholder’s Equity
14.480
13.678
5,9%
7.860.630
7.591.779
3,5%
Capex
Consolidated investment, detail of performance at December 31, 2013.
Millions of pesos
For expansion in Colombia 68%, openings,
conversions and remodeling and 32% for IT,
logistics and others
Uruguay
Total Investment Grupo Éxito
% Var.
420.734
81.749
502.483
/// 60
Stock Information
Behavior of share price in the Colombia Stock Exchange BVC
Colombia Stock Exchange: Éxito
YEAR
2006
2007
2008
2009
2010
2011
2012
2013
Maximum price
16.060
19.020
17.100
19.900
25.000
28.500
37.300
36.560
Minimum Price
7.510
13.420
7.360
9.000
16.020
21.000
24.000
27.800
Closing Price
15.920
17.100
10.160
19.500
23.360
25.460
35.500
30.000
Average Price
11.000
15.507
11.394
13.830
19.779
24.297
28.603
32.166
3.332
4.192
1.997
2.535
4.147
4.199
6.814
7.512
3.327.290
4.850.025
2.881.652
6.496.893
7.786.647
11.396.006
15.889.953
13.428.129
Average Volume
COP Million
Market capitalization
(COP Million)
Price Evolution Éxito vs. IGBC (Colombian Stock Exchange Index)
Daily average historical volume
8.000
7.000
6.000
5.000
Base 100 (Dec 31, 12)
ec
/d
/n
ov
31
t
30
t
/o
c
31
ug
30
/s
ep
/a
/ju
l
31
31
/ju
n
ay
30
/m
3.000
YEAR
Ordinary
Dividend ($) (*)
Ordinary Shares
($COP Million)
2006
2007
2008
2009
2010
2011
2012
2013
2012
2011
2010
2009
0
Share information
2008
1.000
2007
2.000
Éxito
Colcap
2006
pr
31
/a
ar
30
b
/m
31
/fe
28
/ja
n
4.000
28
28
/d
ec
110
105
100
95
90
85
80
75
70
2013
25,0
25,0
60,0
60,0
60,0
75,0
108,8
132,8
209,0
283,6
283,6
333,2
333,3
447,6
447,6
447,6
(*) The payment of the dividend from 2008 to 2012 is made on a quarterly basis; from 2003 to 2007 it was made on a monthly basis.
/// 61
/// 62

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