Orlando Sentinel Media Kit

MEDIA KIT
Reaching… ANYONE,
ANYTIME,
ANYWHERE!
The Central
Florida Market
Source: Nielsen, 2015; Visit Orlando, 2015; Hoovers, January 2015.
Reaching nearly 1 million print readers weekly*
Reaching Even More
Adults in Central Florida
*Includes Orlando Sentinel and El Sentinel.
Source: Scarborough Research 2015, Release 1 (Orlando + Tampa markets); SiteCatalyst, November 2014 – October 2015 (monthly average).
A Valuable Market
#1 in Metro
Orlando
Reaching
9 out of 10
Households
Weekly
Reaching Any Audience
Target Your
Best Prospects By
*Based on delivery of our print subscriber and non-subscriber products to households in the Orlando CBSA.
Source: Nielsen, 2015.
Multimedia Solutions to Reach
Anyone, Anytime, Anywhere
COVERAGE OPTIONS
ORLANDO SENTINEL MEDIA GROUP TRUSTED BRANDS
PRINT
DIGITAL
EVENTS/CHARITIES
Solutions to Cover the Local Markets
County Zoned Print Sections
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Zoned Readership by County/Area:
Zoned Solutions to Reach Local Residents by County
County Zoned
Digital Channels
Zoned Channel Traffic
*Read past seven days.
Source: Scarborough Research 2015, Release 1; SiteCatalyst, November 2014 – October 2015 (monthly average).
Inserts
Orlando Sentinel
Targeting Options
Orlando
Sentinel
Subscribers &
Single Copy
Customers:
Orlando Sentinel Non-Subscribers:
We reach nearly
9 out of 10*
households
every week with our
subscriber and nonsubscriber products.
OrlandoSentinel.com
THE #1 LOCAL NEWS SITE
IN METRO ORLANDO
Average Monthly Traffic
23.3 Million
Page Views
Geo-Targeting
(by where they live)
Behavioral Targeting
(by what they read & search)
4.8 Million
Unique Visitors
Demographic Targeting
(by population groups – age, income, etc.)
*Based on delivery of print subscriber and non-subscriber products to households in the Orlando CBSA.
Source: Scarborough Research 2015, Release 1; SiteCatalyst, November 2014 – October 2015 (monthly average).
More Targeting Solutions to Reach Your Best Prospects
Hyperlocal Targeting
Email
Marketing
Direct Mail
Extend Your Reach To Your Best Prospects
Advertising Networks
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Premium
Placement
Emerging
Media
Network
Reach
Precise
Targeting
Targeting Capabilities
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High-Impact Print Options
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Targeted options can be distributed in the Orlando Sentinel, El Sentinel, Sentinel
Express, What’s the Deal Orlando? or Go Shopping Orlando.
SPADEAS
AD NOTES
STRIP ADS
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These premium positions and creative
options are designed to make your ad
stand out, attract attention and get results
from consumers.
UNIQUE SHAPE ADS
HIGH IMPACT INSERTS
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High-Impact Digital Options
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High-impact rich media ad units demand
interest as the reader seamlessly
experiences exciting advertisements
appearing within news content.
RICH MEDIA TYPES
 Takeover
 Pushdown
 Reskin
 Barker
 Interstitial
 Monster Ad
 Freeform
 Expandable
 Hover
 And more
INTERSTITIAL
Optional 15 Second Auto-Play Video
(User Initiated Audio)
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PUSHDOWN
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Collapsed
Expanded
HOVER
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Expanded
Collapsed
New Digital Opportunities
ENTERTAINMENT
Shareability
Launched In August 2014,
And Now Has Over 12,000 Downloads
Launched In May 2015
BUSINESS
Source: Saamba, July 2015.
Goal Optimization
Goal Optimization
BUDGET BASED AD BUYING
Programmatic simply means automated media buying through technology, one
impression at a time with the addition of skilled human touch.
Each campaign is customized to your monthly budget and goals. Your delivered
impressions and eCPM’s will fluctuate based on the real time costs of inventory.
Our dedicated team monitors your campaigns, adjusting how your dollars are spent and
which tactics are used, throughout the life of your campaign to optimize toward your
campaign goals… all in real time!
KEY BENEFITS
MULTI-TACTIC APPROACH
FLEXIBLE BUDGET
SHIFTING
OPTIMIZE TO GOALS
BENEFITS THAT WORK
Extended Reach (RON)
Advanced Audience
Topic
Category
Tablet
Mobile
Pre-Roll Video
300X600
Re-Targeting
Measure Conversions
Reaching the Valuable Hispanic Market
Get results with El Sentinel, your solution for reaching Central Florida Hispanics.
El Sentinel, the largest Hispanic newspaper in Central Florida, is an established,
weekly Spanish-language broadsheet newspaper in its 13th year of publication. It is
produced in collaboration with South Florida El Sentinel.
1/4 of Metro Orlando
adults are Hispanic
New Hyper Local Section
Publishing Saturday
Inside El Sentinel
El Sentinel
Total Distribution = 135,393
ElSentinel.com
Average Monthly
Traffic
117,700 Page Views
32,100 Unique Visitors
Source: Nielsen, 2015; SiteCatalyst, November 2014 – October 2015 (monthly average).
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Orlando’s New Upscale Magazine
AUDIENCE
UNPARALLELED BENEFITS
FOR OUR ADVERTISERS
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Containing a rich blend of
editorial, full-color photography
and enticing advertising, Orlando
Signature includes regular features
such as:
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FREQUENCY
PUBLISHER
TOTAL DISTRIBUTION
Source: Scarborough Research 2015, Release 1; Axiom 2015; Orlando Sentinel Internal Estimates 2015.
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Targeted Local Events
Our event programs provide opportunities for you to connect and engage with the audiences you
want to reach. Let us customize an event that meets your needs and makes your business look like a
superstar. We help consumers see, touch, feel and experience your products and services in person,
while providing extensive multimedia exposure to drive traffic and build awareness of your business.
Below includes an overview of just a few of our many events and the audiences they reach.
TOP 100
August 2016
Expected Attendance: 800+
Business Leaders, HR Professionals, CEO’s
THE PINK BASH
October 2016
Expected Attendance: 1,000+
Families & Breast Cancer Supporters
LATIN JAZZ FESTIVAL
September 2016
Expected Attendance: 8,000+
Families & Central Florida Hispanics
A BETTER YOU HEALTH EXPO
November 2016
Expected Attendance: 1,000+
Active Adults and Seniors
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Build Your Business Online
Orlando Sentinel Content Solutions offers something
others cannot: top experts in all phases of digital
marketing services together under one roof. Whether you
are a small or large business, when you partner with
Content Solutions, you have the resources of Tribune
Publishing behind you, helping you grow.
Expand and
Grow Customer Base
Nearly 4 Out of 5
Retain/Grow
Customers
4 Out of 5
Compete
In Marketplace
Be Visible
Nearly 90%
Build
Foundation
Strengthen Your Presence
WE OFFER A FULL LIST OF DIGITAL SERVICES TO MEET YOUR ONLINE NEEDS.
WEBSITE
DESIGN
SEARCH
MARKETING
Source: Consumer Barometer Survey, 2014/2015.; Forbes; AdWeek, 2014.
SOCIAL MEDIA
MANAGEMENT
CONTENT
MARKETING
Support to Make Your Advertising a Success
Creative Services
Research & Analytics
Sweepstakes
Co-Op
Business Services To Help & Guide You
Marketing Checklist
WEB ASSETS:
 Desktop Website
 Mobile Website
 Landing Page
 Social Media: Facebook
 Social Media: Twitter
 Social Media: Linkedin
 Social Media: Foursquare
PLATFORM:
 Print
 Desktop
 Mobile
 Video
 Social
 Mail
 Tablet
 Audio
 Search
TARGETING:
 Geo-Targeting
 Demographic
 Behavioral
 Re-Targeting
PRODUCTS:
 Orlando Sentinel Print
 OrlandoSentinel.com
 Orlando Signature Magazine
 El Sentinel
 TMC Products
 Social Media Marketing
 SMS Text
 Mobile Applications
 Direct Mail
 Email Marketing
 Content Marketing
 Coupons
 Digital Services
 Sweepstakes
 High Impact Ad Units
COMMUNITY:
 Event
PREPARED MESSAGE:
 When
 Where
 Who Should Care
 Why Should They Care
 What Makes You Special