Pickle-Ice Van Holten`s Press Release

 Refresh & Rehydrate with Pickle-­‐Ice Van Holten’s Introduces Pickle Flavored Freeze Pops Van Holten’s Contact: FOR IMMEDIATE RELEASE
Eric Girard – VP of Sales & Marketing Phone: 920.478.2144
Email: [email protected] Waterloo, WI – October 12, 2015 -­‐ Van Holten’s has taken the pickle out of the pouch, but left the juice. Pickle-­‐Ice is a two-­‐ounce freeze pop made with Van Holten’s pickle juice and enhanced with electrolytes. This bold refresher can be consumed frozen or un-­‐
frozen and is a sugar free alternative to sports drinks. “Pickle-­‐Ice is real Van Holten’s pickle brine with added electrolytes to quench your thirst”, stated Eric Girard, Van Holten’s VP of Sales and Marketing. “Athletes have praised the electrolyte benefits of pickle juice for years and now it’s easy to get a refreshing boost anytime”, added Girard. Your body loses essential minerals, including sodium, potassium, calcium, and magnesium during athletic and strenuous activity. Pickle-­‐Ice replenishes these minerals which can reduce cramps and keep your body hydrated, balanced, and performing at peak levels. Pickle-­‐Ice will be the first Van Holten’s product to highlight their partnership with the Boys & Girls Club of America and features the charity’s well known logo on its packaging. Beginning in 2015 Van Holten’s has committed $190,000 over the next 5 years to support Boys and Girls Clubs of America. About the Product Van Holten’s Pickle-­‐Ice is a 2 oz. freeze pop and comes packed in a 48ct Counter Display Case with an SRP of $0.49 per pop or an 8ct peggable bag with an SRP of $2.99. Pickle-­‐
Ice needs no refrigeration and will be available to retailers nationwide in November. About Van Holten’s With 13 consecutive years of sales growth business is booming for Van Holten’s. Founded in 1898 the pickle company employs 70 people in Waterloo, WI. Famous for the Pickle-­‐In-­‐A-­‐Pouch, their products are distributed in all 50 states and Canada. Van Holten’s products can be found at convenience stores, grocery stores, liquor stores, concession stands, online and many other retail outlets. For more information on Van Holten’s and their products, please visit www.vanholtensfoods.com. About Boys & Girls Clubs of America For more than 100 years, Boys & Girls Clubs of America has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. To learn more about how Boys & Girls Clubs of America impacts the lives of young people in need, go to www.greatfutures.org. ###