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knowledge
thrives
™
The Curry Rockefeller Group delivers a thought-leader-focused approach to
healthcare communications. We specialize in strategic medical education,
global publication planning, and digital scientific media solutions. By
working with influential scientific leaders, we can help clients shape
messaging that supports their medical-communications goals.
Part of what differentiates us is the depth of our scientific expertise and the strength
of our relationships. We build, nurture, and maintain relationships with existing
and emerging leaders in science, research, and medicine. With us, it’s personal. This
commitment enables us to bring a broad range of thought-leader-focused solutions
to all sectors of the healthcare industry. Every client, every interaction, every
digital media request is different, so we partner with clients accordingly —
whether it’s prelaunch, at launch, or postlaunch.
knowledgethrives™
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knowledgethrives
™
At CRG, our mission is to deliver the finest thought-leader-focused medical education®
services in the industry. We employ traditional and nontraditional medical communication
strategies to drive brand success.
The Curry Rockefeller Group’s approach to thought-leader-focused medical communications integrates a variety of
strategic initiatives into a comprehensive medical-communications strategy. For instance, we can conduct scientific
advisory boards, set up national speaker training, create MOA videos, coordinate launch planning, devise interactive
reprints, provide analytical insights into competitive activities, establish clinical rationale, leverage existing thoughtleader support, explore relationships with new thought leaders, conduct roundtable or dinner meetings, create
e-Forums... and the list goes on.
The following information summarizes our capabilities in each broad area of expertise.
Medical Education
The Curry Rockefeller Group leverages the insights of the thought-leader community to craft dynamic,
integrated communication plans that combine exceptional clinical understanding with strategic
savvy. By building relationships with thought leaders, scientists, academicians, physicians, and clients,
we strategically design and manage communications all over the world. When you choose The Curry
Rockefeller Group, you get personalized service, customized information, and a powerful partner who
respects and responds to your unique medical communication goals.
Publication Planning
The Curry Rockefeller Group’s team of medical-communications specialists helps you support a
comprehensive and integrated plan that provides a robust dissemination of important clinical
information through an integrated cascade of abstracts, posters, journal articles, and unique digital
initiatives. Our editors and scientists collaborate with you to develop and execute dynamic publication
services while adhering to best publication practices.
Digital Solutions
The Curry Rockefeller Group’s award-winning digital scientific solutions provide an array of powerful
communication technologies for the healthcare industry. We can seamlessly integrate with your current
marketing efforts in numerous therapeutic areas and/or work to complement projects with your existing
vendors. These include interactive exhibit kiosks, interactive laptop presentations, podcasts, 3D MOA
videos, gaming, sales rep training, and content iPad applications.
knowledgethrives™
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™
for the iPad*
Distribute and present secure, write-protected
content across your entire enterprise.
Data Management and Compliance System
CRG Digital’s newest proprietary product offering, Appropo, is a
fully integrated online Content Management System (CMS), slide sorter,
and presentation tool designed and built exclusively for the iPad.
• Distribute write-protected slide presentations to all
iPads
• Manage multiple approved presentations across your
enterprise and user base
• Enable your iPad users to generate new presentations
from approved content
• Track presentation usage, deck and slide usage
frequency, and compliance
• Provide your MSLs and representatives with a powerful
mobile presentation tool for a competitive edge
*Also compatible with PCs and Macs
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™
for the iPad*
WHY DO I NEED APPROPO?
Appropo was developed by CRG Digital for enterprises that rely on standardized iPads as sales and presentation tools and need to
quickly and confidently disseminate approved, secure, and write-protected presentations to inside/outside sales representatives,
speakers, marketing teams, medical science liasons (MSLS), and educators across their organizations.
Appropo is perfect for:
• Enterprise-level distribution of approved, write-protected slide presentations
• Defining and managing user groups and users within an enterprise
• Assigning specific content to each group within an enterprise
• MSLS
• Inside/outside sales representatives
• Contracted sales organizations
• MSLs, representatives, and presenters who need access to approved corporate slide decks
• MSLs, representatives, and presenters who create and present slide decks from preapproved content
WHAT VERSION OF THE DECK ARE YOU USING?
With Appropo, you will never have to ask this question again. The power of Appropo lies in its immediate, Web-based Content
Management System (CMS), which automatically updates your entire mobile user base with the most current, approved slide decks,
individual slide revisions, and rich-media assets.
And since your employees, representatives, speakers, and educators will be using Appropo’s powerful Presenter app to create and
give their own presentations using the approved content, Appropo’s CMS will automatically update saved user-generated decks
every time there is a content revision. It’s automatic. It’s instinctive. It’s Appropo.
ARE WE ALL ON THE SAME PAGE?
Appropo is the ultimate content management tool for sales organizations, brand managers, marketing managers, and educators who
need to standardize presentations across an entire enterprise.
Designed for both content owners and presenters, Appropo provides the right combination of security and flexibility, ensuring content
consistency across an entire enterprise.
UPDATE IMMEDIATELY!
Need to decommission a slide deck immediately across your enterprise? Appropo implements enterprise-wide change in an
instant. Version control has never been easier.
Need to make one change on one slide? Need to replace an embedded video with a revised version? Appropo’s Web-based
CMS makes it quick, easy, and secure.
I DON’T HAVE TIME FOR THIS
CRG understands that you may not have the time or
resources available to administer your content. No problem!
CRG will manage your assets for you. Call your representative
for details and pricing.
LOST OR STOLEN DEVICE?
Automatically populate a brand-new iPad with all current,
approved content, previously generated user presentations,
and metadata from the last sync point.
In the unfortunate event that an iPad is lost or stolen, all Appropo
content can be disabled remotely through Appropo’s CMS.
CONTACT US
For sales, license information, and questions about Appropo,
please contact your CRG representative, or e-mail us at
[email protected].
*Also compatible with PCs and Macs
Copyright 2012 The Curry Rockefeller Group, LLC. All rights reserved.
Appropo, Appropo Presenter, Appropo CMS, and the Appropo logo are trademarks owned by
The Curry Rockefeller Group, LLC. Unauthorized use, reproduction, or duplication is strictly
prohibited without the express written permission of The Curry Rockefeller Group, LLC.
tel: (914) 631-0019
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medical
education
By combining global communications, scientific research, and
state-of-the-art innovation, CRG delivers the finest thoughtleader-focused medical education® services in the industry.
CRG identifies, creates, and nurtures relationships with the world’s leading
scientists, researchers, academicians, and physicians in all areas of healthcare.
As medical-education experts, one of our specialties is helping
clients build differentiable messages from emerging science.
With a strong scientific platform in place, we then help
coordinate medical-education activities and integrate them into
your overall product positioning.
knowledgethrives™
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medicaleducation
We leverage the insights of the thought-leader community to craft dynamic, integrated communication
plans that combine exceptional clinical understanding with strategic savvy. As a result, our strategic medical
education initiatives are highly effective solutions for established brands as well as prelaunch products
in later stages of development.
CRG is fully staffed with seasoned medical-education professionals. Our management
team has extensive experience integrating traditional and nontraditional medicaleducation activities for deployment prelaunch, at launch, and postlaunch.
Speaker Training
Sales Training
Content Development
Advisory Boards &
Consult Meetings
Convention Activities
Business Intelligence
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digital
solutions
CRG employs award-winning innovation to enhance physician interactions. We combine
sophisticated scientific content with cutting-edge digital technology to develop engaging,
enduring, and memorable experiences for physicians and sales representatives alike.
CRG creates an extraordinary range of digital scientific solutions for the pharmaceutical, biopharmaceutical, biotech,
diagnostic, and healthcare industries. From exhibit kiosks to mobile sales aids, our strength lies
in blending innovative technology and digital imagination with a fundamental understanding
of how physicians learn.
Our solutions are creative—and versatile. You can use CRG’s solutions for one-on-one detailing,
at lunch-and-learn or dinner venues, or for exhibit interactivity. Online training solutions?
Got ‘em. Online speakers bureaus? Check. The options are yours. We can integrate new
solutions with your current marketing efforts seamlessly.
• MOA and streaming video
• Interactive ad boards
• Slide decks
• Speakers bureaus
• Online training
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• Mobile solutions
• 3D animation
• iPad / tablet PC training
knowledgethrives™
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digital solutions
CRG can help you reach physicians through our expertise in digital scientific media. The
world of information has gone digital, and we can help you share emerging and important
information with the physician community, or other communities you want to reach.
Click the preview image at left to
play the video in this PDF (requires Flash).
If you do not have Flash, or care to see
more of our Digital Solutions work on our
website, please click here.
Click the preview image at left to
play the video in this PDF (requires Flash).
If you do not have Flash, or care to see
more of our Digital Solutions work on our
website, please click here.
knowledgethrives™
tel: 914.631.0019
[email protected]
www.curryrockefellergroup.com
publication
planning
The Curry Rockefeller Group delivers a robust dissemination of important clinical information
through an integrated cascade of abstracts, posters, and journal articles. Our editors and
scientists develop and execute dynamic publication services while adhering to strict best
practices in publication management.
The scientific integrity of our publication planning enables CRG to deliver exceptionally strong content in an impressive
range of therapeutic areas. Our foundation comprises 2 factors: world-renowned key opinion leaders in all disciplines
and our relationships with them. It is our strong thought-leader-focused approach that not only distinguishes us but
also elevates the quality of our content and data.
CRG’s process starts with the development of an 18-month publication plan—more or less time as needed, depending
on the life stage of the product. We work closely with clients. Our editorial services, scientific affairs, and management
teams concentrate on the process, the product, and the scientific communication points.
After SWOT and gap analyses, we review the clinical information and develop a comprehensive publication plan
including abstracts, posters, primary and secondary research manuscripts, and review manuscripts in
addition to a robust database of congresses and journals for the dissemination of this information.
This strategic process leads to an integrated cascade of information designed to build recognition and
integrity in the global scientific community.
knowledgethrives™
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publication planning
Why is publication planning so important?
In order to ensure that data are clearly understood by the clinical community,
transparent, timely, and scientifically rigorous publications must be planned and
executed. Moreover, a strategic cascade of core scientific communication points to a
matrix of audiences is essential to the appropriate management of patients and use of
therapies.
CRG nurtures and maintains relationships with our clients’ key opinion leaders toward the development and
implementation of strategic publication plans that will accurately communicate crucial information and will
build a communication platform that will support and sustain future development initiatives.
CRG’s dedicated team of editors, writers, and researchers maintains strict adherence to all relevant industry
publication policies and guidelines including those set forth by GPP2 and ICMJE. Our editorial staff is also fully
trained on DatavisionTM, PubSTRAT, and other database management systems.
We assist key opinion leaders in developing and disseminating data through abstracts, posters, platform
presentations, primary and secondary research manuscripts, and review manuscripts. We also recognize that the
traditional approach to publication planning is changing and, as such, provide our clients with a broad range of
innovative solutions for digital dissemination of scientific communications.
Online Journals
Abstracts, Posters,
and Manuscripts
SWOT and GAP
Analyses
Pre- and Post-Launch
Services
Publication Steering
Committees
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therapeutic
expertise
CRG has over 20 years of experience in a multitude of therapeutic areas.
Our expertise reflects the confidence and trust of scientists and
medical thought leaders all over the world.
CRG understands the power of knowledge—and knowledge transfer. We know that each
therapeutic area has developments and challenges found only in that area of science.
Each strategic medical-communications plan is different. Each client interaction is unique.
At CRG, our extraordinary depth of knowledge in numerous therapeutic
areas informs the creation of innovative communication plans that
help clients achieve their medical-communications goals. We know that
when education, communications, and publications are strategically
designed...expertly implemented... and carefully managed, a solitary
“knowledge vector” can have impact beyond all expectations.
knowledgethrives™
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therapeutic expertise
The depth of our therapeutic knowledge is second only to the relationships
we’ve developed with the world’s preeminent scientists and thought leaders.
Cardiovascular
Orphan Diseases
Oncology
Respiratory
Neurology
Infectious Disease
Urology
Women’s Health
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to the
heart of
science
Solutions in Cardiovascular Medicine
CRG’s core competencies have proven effective in cardiovascular medical education. We start with
strategic program design. Our out-of-the-box thinking gives us a unique perspective—not as a vendor
but as a trusted partner, well versed in matters of cardiovascular disease.
We deliver the power of relationships—with you and for you. Our history of cultivating successful,
ongoing relationships with international thought leaders in cardiovascular medicine enables us to
offer you the most informed opinions in the field. This extraordinary scientific insight is what we call
translational experience. It’s part of the engine that fuels our expertise.
From arrhythmia management to hemodynamic monitoring, interventional radiology, valvular
disease, and beyond, CRG’s strength in medical-writing and scientific communication gives you the
benefit of a seasoned, mature, and thorough approach to your medical-communications needs. Learn
more about what we can do as your engagement partner. You’ll see the difference our thoughtleader-focused medical-communications strategy can make in solutions for matters
of the heart, lymphatic, and vascular systems.
knowledgethrives™
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deliberate
science
Solutions in Infectious Diseases
CRG is a strong collaborator in the battle to fight infectious diseases. Our efforts start long before our
engagement with a committed partner. As experts in thought-leader-focused medical-communications
solutions, we have a history of working with the world’s foremost authorities in infectious diseases.
From scientists specializing in newer agents to combat infectious diseases such as Ebola and Marburg
viruses, human monkey pox, and bovine spongiform encephalopathy to researchers battling HIV,
pertussis, and malaria, we have relationships with the world’s leading experts in infectious diseases.
In fact, for pharmaceutical clients in need of medical education services, CRG is the medical
education firm that has the competence and translational expertise to properly design and
execute thought-leader-focused medical-education programs that will have an impact.
With so many opportunities for man and microbes to meet—and potential solutions including
antiretroviral treatment and vaccines to explore—the time is right to discuss your
medical-communications needs with us. Ask us to show you how we can partner
to promote better outcomes for patients now burdened by the spread of highly
contagious diseases.
knowledgethrives™
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[email protected]
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expert
science
Solutions in Neuroscience/Neurology
CRG has extensive experience creating thought-leader-focused medicalcommunications solutions for clients in the neurosciences. Whether
you’re seeking traditional or nontraditional medical education and
communications, key opinion leader management, content development,
or an array of digital media solutions, CRG’s strength and experience in
neurology and central nervous system disorders are second to none.
What is our foundation in this therapeutic area? It is the depth and quality
of our relationships with worldwide thought leaders—extraordinary
scientists, researchers, and other top specialists within the global neurology
community. We are honored to have long-standing relationships with these
world-renowned men and women of science. Our collaboration yields
significant scientific insight and a strong voice of authority for our clients.
knowledgethrives™
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exact
science
Solutions in Oncology
There are over 100 types of cancers and no shortage of clinical trials for potential approaches to
diagnosis and treatment. From genome-wide profiling to immunotherapy to targeted therapies,
new techniques offer hope of earlier detection and improved quality of life—or a cure.
CRG works with companies that want to make a difference in oncology. With experts in
all fields of global communications, scientific research, and state-of-the-art innovation,
CRG is positioned to bring solutions to all sectors of the healthcare industry. Our foundation in
oncology is based on the depth and quality of our relationships with thought leaders in
the worldwide oncology community.
Whether you’re seeking traditional or nontraditional medical education and communications,
publication planning, key opinion leader management, content development, or an
array of digital media solutions, look to CRG. We know oncology. And we deliver the
best thought-leader-focused medical-communications in the industry.
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emerging
science
Solutions in Orphan Diseases
It is important to bring to market new medical therapies for rare or “orphan”
diseases, which, by definition (in the United States), affect less than 200,000 people.
CRG understands the humanitarian struggles that companies face in an effort to develop
safe and effective treatments for orphan conditions. We have a great deal of experience
helping our clients develop communication strategies for many of the 6800 orphan
diseases. Whether you need traditional or nontraditional medical education
and communications, content development, or digital solutions, let the
professionals at CRG help you.
knowledgethrives™
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expanding
science
Solutions in Respiratory Medicine
Like a well-directed gust of fresh air, CRG can breathe new life into your medical-communications efforts.
We can leverage our network of key physician bases to give you the benefit of our strong relationships
with many of the world’s most influential academic thought leaders in respiratory medicine; that
authenticity from the cutting edge of science can make all the difference.
Do you have a newly developed pharmaceutical agent or medical device that can help diagnose,
treat, or prevent asthma, chronic obstructive pulmonary disease, severe acute respiratory syndrome,
respiratory syncytial virus, lung cancer, or other respiratory disease? Talk with our experts in strategic
medical communications. We can partner with you to develop and implement commercial and/or
clinical strategies that deliver your message in a seamless, integrated plan.
If you have an innovation that is likely to affect the future of respiratory medicine, the thoughtleader-focused experts at CRG welcome a discussion about your medical-communications plans.
From advisory boards and speaker training to conference coverage, sophisticated
online scientific content, and beyond, we can expand the solutions for your
medical-communications needs. Call, click, or email, but contact us today.
knowledgethrives™
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engaging
science
Solutions in Urology
CRG has significant experience in thought-leader-based medical-communications strategies for urology. Our
proven expertise has helped clients develop and implement a wide range of communications solutions for
urological disorders. As we continue to collaborate with clients, together we forge strategic plans that not
only advance their medical-communications goals but also benefit their company image.
The basis of our deep understanding of the urological specialties is our mature approach
to medical-communications. We leverage our relationships with scientific, clinical, and
academic thought leaders around the world to develop integrated strategies across
all of our offerings. Whether you need strategic medical education, global publication
planning, or digital scientific solutions, our urological experience can help create a highly
effective medical-communications plan that reaches your intended clinical audience.
Ask us about our background in medical-communications solutions for urology.
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enlightened
science
Solutions in Women’s Health
Women’s health is different from men’s health. There are the obvious differences—pregnancy and
reproduction—but also areas of special concern to women across their life span. These issues include
depression, menopause, osteoporosis, aesthetic concerns, and other conditions. Women’s health issues
also often overlap medical specialties, such as urology, oncology, and gynecology.
CRG provides thought-leader-based support for various therapeutic areas of women’s
health. Because of the interrelated disciplines often involved, we are able to use
our vast expertise to help clients bridge therapies. In other words, we leverage our
experience in one therapeutic area to inform communication strategies in another. It
happens as a seamless evolution within medical communication plans.
Whether you need traditional or nontraditional medical education, scientific content
development, or innovative digital solutions, you can have confidence in CRG’s
capabilities in medical-communications strategies for women’s health.
knowledgethrives™
tel: 914.631.0019
[email protected]
www.curryrockefellergroup.com