liverpool hotels update

LIVERPOOL HOTELS UPDATE
March 2014
01
Foreword
Welcome to the latest edition of the Liverpool Hotels Update.
Since 2004 this document has been published jointly between Liverpool City
Council and the Liverpool Enterprise Partnership around twice a year. It
contains detailed information about the range and location of hotels which
have been completed, are currently under construction, or are in the pipeline
both within the City Centre and outside it. It also looks at hotel performance in
the City Centre.
We hope that the data included in the schedules will be useful to individuals
and organisations involved in hotel provision.
Should you have any queries, require further information, or have comments on
the content of the schedules, please contact:
(Inward investment queries):
Jenny Douglas, Head Investment, Liverpool Vision, 10th Floor, The Capital, Old
Hall Street, Liverpool L3 9PP
Tel: 0151 600 2926
Email: [email protected]
Website: www.liverpoolvision.co.uk
(Planning & Development queries):
Mark Kitts, Assistant Director Regeneration Development Planning and Housing,
Liverpool City Council, Municipal Buildings, Dale Street, Liverpool l2 2DH
Tel: 0151 233 4202
Email: [email protected]
Website: www.liverpool.gov.uk
(Hotel sector performance queries):
Pam Wilsher, Head of Visitor Economy Development, Liverpool City Region LEP,
12 Princes Parade, Liverpool L3 1BG
Tel: 0151 237 3916
Email: [email protected]
Website: www.Visitliverpool.biz
Photo opposite: “Aloft Hotel” under construction during January 2014.
02
Z Hotel, Dale Street
The Richmond, Hatton Garden
Ibis Styles Hotel, Dale Street (Photo © TripAdvisor)
SIX NEW HOTELS OPEN
TO GREET CONTINUING
RISE IN VISITOR NUMBERS
Once again, as in previous years, Liverpool’s hotel sector has
much to celebrate. Between January and December 2013,
six new hotels opened in the City Centre at a combined cost
of around £40 million, bringing an additional 404 rooms to the
market. Refurbishment works to two other hotels saw an
additional 10 rooms created, with a further 17 being
refurbished.
According to figures supplied by Liverpool LEP based on
occupancy figures provided by STR Global, despite this
additional capacity, the 1.326 million rooms sold exceeded
2012’s record 1.19 million. Although January 2013 was
disappointing, all subsequent months broke previous totals,
whilst December 2013 saw the greatest rise of 22.7%
compared to December 2012.
Liverpool has traditionally struggled with its weekday
occupancy. However, during 2013 the City Centre has seen
some welcome progress in reversing this trend with April, June,
August, October and December all seeing modest increases,
now taking the average from 67.9% to 70.9%.
03
Weekend occupancy continues to perform well, maintaining
a healthy average between April and December of 88.5%,
also slightly above 2012’s 87.8%. Neverthless, the overall
figures indicate that even with more hotels opening, the
underlying number of visitors to the city – and rooms sold –
both continue to grow.
More importantly for hoteliers, room yield also saw a healthy
increase, rising almost 4% from £43.72 in 2012 to £45.45 in
2013.
However, we are not complacent. We recognise that our
overall performance is not necessarily as high as most other
Core Cities, and that we have more budget hotels than
average. The City aspires to have a more healthy mix of
hotel types, and for room rates and corresponding yields to
be higher, particularly if we are to realise our ambition to see
a 5 star hotel open here.
73,277
78,730
75,392
Jan
80,907
87,285
95,308
Feb
86,837
97,487
107,807
Mar
98,623
99,785
Apr
114,041
More detailed information can be found at
www.VisitLiverpool.biz.
90,017
102,679
May
An alternative BDO Hotel Performance Benchmark covering
a smaller sample of the city’s upper tier hotels shows overall
occupancy of 68.6% against a UK average of 74.33%
(placing Liverpool in 8th place, just ahead of Birmingham).
However, average room yield was £46.72 against the UK
average of £45.83 (with Liverpool placed 5th out of the 9
cities sampled).
2013 at a glance:
£
£40 million invested in hotels
119,594
92,214
102,437
Jun
116,969
107,398
105,563
Jul
120,391
98,588
103,688
Aug
120,231
99,874
105,507
114,812
Sep
6 new hotels opened
105,021
114,362
124,053
Oct
170 hotel jobs created
101,362
109,803
115,120
Nov
404 new bedrooms created
1.326 million rooms sold
88,939
84,085
Dec
103,217
(11.4% more than 2012)
%
Average occupancy 71.4%
(up from 69.5% in 2012)
◙ Weekend occupancy* 88.5%
(up from 87.8% in 2012)
◙ Weekday occupancy* 70.9%
(up from 67.9% in 2012)
£
-
20,000
40,000
2011
60,000
80,000
100,000
2012
120,000
140,000
2013
FIGURE 1:
Rooms Sold in Liverpool City Centre Hotels,
Jan 2011 – Dec 2013
Source: Based on figures supplied by Liverpool LEP based on occupancy
figures provided by STR Global
REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS
WRITTEN PERMISSION IS STRICTLY PROHIBITED
Average Room Rate £63.39
(up from £62.80 in 2012)
◙ Average RevPar £45.45
(up from £43.72 in 2012)
◙ Weekend Average RevPar* £69.84
(up from £68.09 in 2012)
* Based on Apr-Dec comparison data only (Jan-Mar data for
2012 not available)
All hotel performance data © STR Global not to be re-used without
written permission
2014 at a glance:
£100 million currently being
invested in 5 new hotels with 606
bedrooms
has been a turning point for
“ 2013
weekday occupancy in the city. This
has traditionally been a tough market
for Liverpool, but 70.9% is a modest
increase on the previous year’s
average.
”
Pam Wilsher, Head of Visitor Economy
Development, Liverpool Enterprise Partnership
04
Premier Inn, Hanover Street – opened December 2012
CITY CENTRE HOTELS
With the addition of 6 new hotels, the City Centre now has
6,181 bedrooms across a range of accommodation types.
Of the 404 new bedrooms added to the stock in 2013, 339
of these were in 3 new budget hotels, bringing the total
stock of budget bedrooms to 1,672 or 27.1%.
The heat is now being taken off budget accommodation;
2014 currently has no new budget hotels under
construction. The 5 new developments on site are a mix of
4 star, boutique and apart-hotels, providing 606 new
bedrooms/suites between them. There are also fewer
budget hotels being proposed, giving the city’s hotel
market some breathing space to readjust and
concentrate on developing more bedspace
accommodation for business/conference users and other
visitors seeking a higher quality experience or longer stays
with added home-style comforts.
Liverpool continues to develop its visitor economy. More
cruise liner passengers are coming each year. Exhibition
Centre Liverpool, sitting next to the Arena & Convention
Centre, is now on site. Investment in the city’s theatre
venues is continuing, as is the Liverpool’s growing ability to
attract film makers to use our unique architecture and
streetscapes for major productions.
05
FIGURE 2:
Liverpool City Centre hotel rooms by type,
as at March 2014
See Figs 3, 6 and 7 for breakdown by type.
Note: this chart only shows existing hotels. New hotels will be added in upon completion
at next issue
218 (3.5%)
584
(9.4%)
1259
(20.4%)
363
(5.9%)
184 (3.0%)
443
(7.2%)
167 (2.7%)
1005
(16.3%)
1672
(27.1%)
286
(4.6%)
4 star
Budget boutique
Boutique
Guest houses
3 star
Apart-hotels
Upper tier budget
Serviced apartments
Budget
Other accommodation types
FIGURE 3:
Hotel/Apart-Hotel Provision in the City
Centre as at March 2014
EXISTING HOTELS (continued) EXISTING HOTELS Hotel Standard Hotel Rooms Standard Rooms Crowne Plaza 4 star 159 Feathers 4 star guest accomm 66 Hard Days Night 4 star 110 Roscoe House by Urban Chic 4 star guest accomm 15 3 star guest accomm 17 Hilton, Canning Place 4 star 215 Aachen Marriott, Queen Square 4 star 146 Regent 3 star guest accomm 17 Novotel 4 star 209 Lord Nelson 2 star guest accomm 27 194 Hanover 2 star guest accomm 27 226 Belvedere n/a 8 Blackburne Arms n/a 7 8 guest houses 184 Radisson SAS 4 star Thistle 4 star TOTAL 4 STAR: 7 hotels 1,259 TOTAL GUEST HOUSES:
62 Castle Street Boutique 20 Hope Street Boutique 82 Adagio, Central Village Apart‐Hotel 129 Hotel Indigo, Rumford Pl/Chapel St Boutique 151 Epic Apart‐Hotel, Seel Street Apart‐Hotel 14 Liverpool Racquet Club Boutique 8 Posh Pads at the Casertelli Apart‐Hotel 31 Malmaison Boutique 131 The Richmond, Hatton Garden Apart‐Hotel 51 Parr Street Boutique 12 Signature Hotel, Stanley Street Apart‐Hotel 6 Boutique 39 Staybridge Suites Apart‐Hotel 132 7 hotels 443 6 Apart‐Hotels 363 Sir Thomas TOTAL BOUTIQUE: TOTAL APART‐HOTELS:
Britannia Adelphi 3 star 402 Holiday Inn, Lime Street 3 star 139 Jury’s Inn 3 star 310 Liner at Liverpool 3 star 154 TOTAL 3 STAR: 4 hotels Upper‐tier budget 135 Hampton by Hilton, Kings Dock Mill Upper‐tier budget 151 51 Hotels/Guest OVERALL CURRENT TOTAL: Houses/Apart‐Hotels 6,181 HOTELS CURRENTLY ON SITE 1,005 Express by Holiday Inn, Albert Dock TOTAL UPPER TIER BUDGET: Hotel Standard Rooms “Titanic Hotel Liverpool”, North Warehouse, Stanley Dock 4 star 153 Pullman Hotel, Kings Waterfront 4 star 216 2 hotels 286 Campanile Budget 100 Dolby Budget 65 DoubleTree, Dale Street Boutique 86 “Aloft Liverpool”, 1 North John Street Boutique 116 Apart‐hotel 35 * 5 hotels 606 Days Inn Liverpool, James Street Budget 155 Budget (Economy) 87 Ibis (Dale Street) Budget 122 Ibis (Wapping) Budget 127 The Podworks Budget 19 Premier Travel Inn Albert Dock Budget 186 FIGURE 4:
Premier Inn City Centre (Vernon St) Budget 165 Premier Inn, Hanover Street Budget 183 Travelodge, Exchange Street East Budget 125 Liverpool City-wide Hotels – number of
new bedrooms/bedspaces completed since
2008 or under construction
Travelodge Liverpool Central Budget 105 Travelodge, Strand St/Red Cross St Budget 141 Z Hotel, State House, Dale Street Budget 92 Formule 1 TOTAL BUDGET: 14 hotels 1,672 Printworks (former Bamboo) Budget (Boutique) 26 Base2Stay, Seel House Budget (Boutique) 106 Heywood House Hotel Budget (Boutique) 35 3 hotels 167 TOTAL BUDGET (BOUTIQUE): “30 James Street” TOTAL HOTELS ON SITE: * plus an additional 30 mixed flexible ensuite bed spaces (not counted) 70
60
233
599
50
458
40
30
468
122
296
51
406
404
306
20
200
10
0
2008
2009
2010
2011
City Centre completed
City Centre ‐ under construction
2012
2013
2014
2015
Outside City Centre completed
Outside City Centre under construction
NEW CITY CENTRE HOTELS COMPLETED DURING 2013:
SCHEME: “Travelodge”, 30-38
Exchange Street East
SCHEME: “Z Hotel” State House, 22 Dale
Street
SCHEME: “Adagio Liverpool City
Centre”, 1 Fairclough Street
COST: £7.5 million
COST: £2.5 million
COST: £15 million
ROOMS: 125
ROOMS: 92
ROOMS: 126 suites
STANDARD: Budget
STANDARD: Budget
STANDARD: Apart-hotel
OPERATOR: Travelodge
OPERATOR: Z Hotels
OPERATOR: Adagio
OPENED: March 2013
OPENED: April 2013
OPENED: April 2013
SCHEME: “The Richmond”, 24 Hatton
Garden
SCHEME: “Epic Apart-Hotel”,
SCHEME: “Ibis Styles”, 57-67 Dale Street
COST: Not disclosed
COST: £10 million (included multi-storey
car park to rear)
COST: £3 million
ROOMS: 51 (+ bar and brasserie)
STANDARD: Apart-hotel
OPERATOR: Richmond Luxury Living Ltd
OPENED: August 2013
07
ROOMS: 14 suites
STANDARD: Apart-Hotel
OPERATOR: Epic Liverpool Ltd
OPENED: September 2013
ROOMS: 122
STANDARD: Budget
OPERATOR: Ibis
OPENED: October 2013
NEW CITY CENTRE HOTELS CURRENTLY ON SITE (March 2014):
SCHEME: “DoubleTree by Hilton”, Dale
Street/Sir Thomas Street
SCHEME: “Pullman Hotel”, Exhibition
Centre Liverpool, Kings Waterfront
SCHEME: “Aloft Hotel”, 1 North John
Street
COST: £25 million
COST: £26 million
COST: £18 million
ROOMS: 86
ROOMS: 216
ROOMS: 126 suites
STANDARD: Boutique
STANDARD: 4 star
STANDARD: Apart-hotel
OPERATOR: DoubleTree by Hilton
OPERATOR: Pullman
OPERATOR: Adagio
ESTIMATED OPENING: Summer 2014
ESTIMATED OPENING: Summer 2015
ESTIMATED OPENING: September 2014
SCHEME: “Titanic Hotel Liverpool” &
Conference Centre, Stanley Dock
SCHEME: “30 James Street”
COST: £25 million
ROOMS: 153
STANDARD: 4 star
OPERATOR: Harcourt
ESTIMATED OPENING: Spring 2014
COST: £5.5 million
ROOMS: 35 rooms with a gym, bar and
restaurant (including 30 mixed flexible
ensuite bed spaces)
STANDARD: Apart-Hotel
OPERATOR: Signature Living
ESTIMATED OPENING: Summer 2014
08
Base Serviced Apartments, Manhattan Place
Proposed – Union House, Victoria Street
Proposed - Cains Brewery Village
FIGURE 5:
SERVICED APARTMENTS
Current City Centre Hotels Proposals.
HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR) Hotel Target Standard Rooms Boutique 30 George Henry Lee Bdg, Church Street Apart‐hotel 114 Britannia Buildings, 36 Fenwick Street Budget 21 Operator Units Guest hotel 99 Archers Serviced Apartments, Royal Quay Archers 4 19 Rooms Base Serviced Apartments – Duke Street (Hudson Gardens/ Manhattan Place) Base Target Standard Martins Building 5 star 138 Base 5 Land at Hurst Street/Wapping 4 star 185 Base Serviced Apartments – The Docks (Royal Quay) 3 or 4 star 180 Base Serviced Apartments – Sir Thomas Street Base 4 Cains Brewery Village Boutique 100 6 Apart‐hotel 58 Base Serviced Apartments – Cumberland Street Base 5‐7 Bridgewater Street Southern Warehouse, Stanley Dock Apart‐hotel 128 27 4 star 128 Base Serviced Apartments – Spectrum (Duke Street) Base Southern Warehouse, Stanley Dock 1 Renshaw Street not stated 20 The Block, Keel Wharf Not disclosed 96 William Jessop Way, Princes Dock not stated 129 Bridgestreet at Liverpool ONE Bridge Street 77 146 Bridpoint, Bridport Street YourCityBase 27 Epic Serviced Apartments, Duke Street Epic 4 Hilton Apartments, Hilton Hotel Venmores 47 L3 Living @ The Albany L3 Living 10 L3 Living @ Merchant Quarters L3 Living 40 StayCity ‐ Lever Court , Duke Street StayLiverpool 56 StayCity ‐ Mount Pleasant Apartments StayLiverpool 41 Premier Apartments, Eden Square Premier Apartments 61 The Printworks, Suffolk Street City Pads 15 The Printworks 2 (Dakota Building) City Pads 21 The Reach, Leeds Street Various 5 Signature Living, Victoria Street Signature Living 12 Signature Living, Button Street Signature Living 2 Trafalgar Warehouse Apartments, Lord Nelson Street Trafalgar Warehouse Apartments 2 The Vault, Bold Street Signature Living Union House (J&M Hospitality) Tune Hotel, 3‐19 Castle Street Serviced Apartments
HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR) Hotel Kings Dock Mill – Phase 2 Gostins Building, Hanover Street Not stated Not stated Former George Henry Lee Building, Church Street
Former Trade Union & Employment Resource Centre, Hardman Street Not stated 09
FIGURE 6:
EXISTING SERVICED APARTMENTS TOTAL SERVICED APARTMENTS: 3 23 complexes 584 “The Titanic”, “Yellow Submarine”, “Joker Boat” and “Titanic Hotel”, Albert Dock
OTHER ACCOMMODATION TYPES
Liverpool has a long reputataion not only for being a
welcoming city, but also a fun and funky city that appeals
to all tastes.
FIGURE 7:
Other Accommodation Types in
Liverpool City Centre
In addition to the various hostels that offer bedspaces at
remarkably cheap rates, since 2012 the city’s Albert Dock
has been home to two unique “hotels”, the “Yellow
Submarine” (after the famous Beatles inspired vessel of the
same name ), and the “Joker Boat” (themed on Batman’s
arch-nemesis The Joker from the film series). In 2013, local
entrepreneur Alfie Bubbles also somewhat controversially
launched “The Titanic”, a third movie-inspired creation.
Despite the initial controversy, the three venues remain a
popular addition to the city’s hotel accommodation offer.
Hotel Outside of the City Centre, it is recognised that the local
visitor economy is supported by the Bed & Breakfast
industry. Liverpool has several B&Bs, with planning
permission recently having been submitted for a new one in
Anfield, close to Liverpool’s football stadium where there is
already a significant cluster according to TripAdvisor.com.
In locations such as North Liverpool, Bed & Breakfasts have
the opportunity to be the pioneers in supporting local
tourism in neighbourhoods where traditional hotel operators
may not yet be ready to commit to. As such, the City
Council is keen to support the development of good quality
Bed & Breakfast accommodation outside the City Centre.
Rooms EXISTING The Joker Boat, Salthouse Dock 2 Yellow Submarine, Salthouse Dock 3 Titanic, Salthouse Dock 5 Embassie Hostel, Falkner Square (Hostel) 6 Hatters (Hostel), 56‐60 Mount Pleasant 72 International Inn, South Hunter Street (Hostel) 23 Royal Chambers Liverpool, 29 Prescot Street (Hostel) 28 Hoax Hostel, Stanley Street (Hostel) 52 YHA Hostel, Tabley Street (Hostel) 27 TOTAL NOVELTY, HOSTELS & SELF CATERING BEDROOMS
218 PROPOSED “The Planet” Light Vessel 8 10
11
THE RISE OF LIVERPOOL’S APART-HOTELS
“Posh Pads at the Casartelli”
In early 2013, BigHospitality 1 commented on the growth of the
serviced apartment market and the rise of apart-hotels carving
themselves a new niche in the United Kingdom’s hotel and
catering industry. Several operators – particularly young
companies rather than well-known brands already established
in the hotel industry – had begun to tap into the need for fully
furnished apartments for short or long stays which also offer
some of the benefits of using a hotel, such as a manned
reception or restaurant/dining facilities. However, these facilties
may be limited, as it is the reduced costs of staffing,
housekeeping, bars and restaurants which keep room rates
lower and make apart-hotels more attractive to cost-conscious
accommodation-seekerss.
Staybridge Suites was the first apart-hotel to open in Liverpool,
arriving in time for the city’s year as European Capital of Culture
in 2008. The venue clearly appealed to business travellers
visiting the adjacent BT Convention Centre, but the magnificent
waterfront location close to the historic Albert Dock and
shopaholics’ favourite Liverpool ONE retail and leisure complex
has also seen Staybridge prove popular with families who like
the hotel’s home-like environment and self-catering facilties.
The last 12 months has seen the concept evolve, with three of
the six hotels which have opened since March 2013 calling
themselves “apart-hotels”:-
invests in key,
“ Astccor
rategically-located cities.
•
“Adagio Apart-hotel” opened its 129 suites as the first
element of the £120 million Central Village development
in March 2013. It is operator Accor’s third venue in the
UK;
Liverpool is a fantastic city with
lots on offer for business and
leisure guests.
•
“The Richmond” opened inside the former Merseytravel
offices in Hatton Garden in April 2013. The £10million
conversion saw 51 suites created above a stylish bar,
brasserie and guests’ salon;
Thomas Dubaere, Accor Managing
Director for the UK & Ireland
•
“Epic Apart-hotel” was the most recent venue to open in
Spetember, converting a former nightclub into 14 suites.
Epic had already been established in the city for several
years operating serviced apartments in a variety of
buildings on Duke Street in the Ropewalks district.
”
Meanwhile, Signature Living is currently investing £5.5million
refurbishing the former White Star Line headquarters overlooking
The Strand as a 35 bedroomed apart-hotel with a gym, bar and
restaurant (including an additional 30 mixed flexible ensuite bed
spaces). Named “30 James Street”, it will complete during the
summer of 2014 and bring this fabulous listed building back into
use after many years of being vacant.
In addition to the above, Gethar Ventures are seeking
permission to convert the upper floors of the former George
Henry Lee Building on Church Street to a £15million 114
bedroomed 4 star apart-hotel, and – more recently – Stanley
Dock Properties has submitted an application for a 128 roomed
apart-hotel in Stanley Dock’s Southern Warehouse.
1 www.bighospitality.co.uk
12
Battle of Atlantic commemorations at the Pier Head, 2013 © Liverpool Vision
13
“Memories of August 1914”
The Aida Cara at the Cruise Liner terminal, 2013
© Ant Clausen
VISITOR ECONOMY RISE
BOOSTING HOTEL
SECTOR
A key element of Liverpool’s hotel industry success is how the
city’s visitor economy has continued to thrive since our highly
successful and ground-breaking year as 2008’s European
Capital of Culture.
Apart from the city’s architectural heritage, its museums,
theatres, international sports venues, celebrated nightlife,
excellent shopping and leisure facilities, superb arena and
conference venues, Liverpool’s ability to host local, national
and international events continues to draw visitors from
across the globe.
During 2013, some 800,000 people came to a series of
cultural events such as the Battle of the Atlantic 70th
Anniversary Commemoration (BOA), the Mersey River Festival
and the inaugural Liverpool International Music Festival
(LIMF). Independent economic impact studies revealed that
these three events alone were attended by 625,000 visitors, of
which a third came from outside the North West of England.
It is estimated that £10.6 million was generated in economic
spend from these three events alone.
2014 is set to be equally as impressive. Amongst many
highlights, Liverpool will see the return of the Royal de Luxe
giants for “Memories of 1914”. the UK’s flagship event to
commemorate World War One in late July. When the giants
first came in April 2012 for the “Sea Odyssey” event, they
attracted an estimated 800,000 people, generating £32
million for the Liverpool economy – almost three times the
initial £12 million estimate.
Liverpool is also set to play host to the International Festival
for Business, the largest event of its kind in the UK since the
festival of Britain in 1951. This global gathering of world’s most
inspiring businesses will take place over 61 days between
June and August, bringing £100 million of inward investment
to the UK and 250,000 visitors to the city.
The Liverpool Biennial, a ten-week-long contemporary arts
festival over the summer will see the city filled with works
from around the world. Other events include Rock ‘n’ Roll
Marathon Festival in May, the Jazz Festival, the Open Golf
Tournament, and Mondrian at Tate Liverpool.
In addition to all the above, the city’s cruise liner facility is
continuing to build the numbers of cruise ships bringing
visitors to the city. 35 cruise liners visited the city during 2013
bringing 44,478 passengers and 15,864 crew. They were
joined by 18 Royal and foreign navy ships, the Christian
Radich Tall Ship, the Tall Ships Youth Trust’s Sail Training Tall
Ship Stavros Niarchos, and a further 20 working ships.
The new £40 million Exhibition Centre Liverpool is now on site
next to the existing Arena and Convention Centre. From
2015 this will significantly boost the number of visiting
delegates to the city, creating yet more custom for the
city’s eagerly waiting hotel sector. It will also have a new
£26 million, 200 bedroom, 4 star Pullman brand hotel built
above it.
Liverpool City Region’s visitor
economy at a glance:
£
Worth £3.4 billion a year to the
local economy *
Supports 46,000 jobs *
◙ 56 million visitors to the Liverpool
City region in 2012 *
◙ In 2012, Liverpool was the 5th
most popular destination for
international visitors with 550,000
staying visits up from 545,000 in
2011 (International Passenger Survey)
◙ Liverpool in 2012 was the 8th most
popular destination for all
domestic visitors (1.47million
overnight visits). It is 9th for pure
holiday trips (646,000) and 9th for
business tourism (202,000)
◙ Liverpool named 3rd city in the
world to visit in 2014 by travel
bible Rough Guide.
* STEAM model which is used throughout the UK
tourism industry to gather visitor data
is still growing its hospitality
“ Liverpool
industry, largely driven by the Echo
Arena, the visitor economy and now the
re-opening of the cruise ship terminal.
These things make a massive
difference.
”
Paul Askew, Chef Director of London Carriageworks
and the Hope Street Hotel, Liverpool
14
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K3
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K5
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A1
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© Crown copyright 2014. All rights reserved The City
of Liverpool, reproduced under licence no. 10001835
City Centre Hotels January 2011 – March 2014 City Centre Hotel Schemes Serviced Apartments Other accommodation types A Completed K
Completed N
Completed C
On site (as at March 2014) L
On site (as at March 2014) P
On site (as at March 2014) E/G
Proposed with/without planning consent Proposed with/without planning consent R
Proposed with/without planning consent 15
M PART 1:
Hotels/Apart-Hotel Schemes Completed since January 2011
Map
ref
Address
Developer
Description
Cost
Operator
Hotel
rating or
type
Date
completed
CITY CENTRE
A1
Days Inn Liverpool, Moor
House, James Street
OVL (Bankfield)
LLP
Conversion from vacant office
space to 155 bed hotel.
£4.5m
Day’s Inn
3 star
Spring 2011
A2
Hotel Indigo, Rumford
Place/Chapel Street, L2
Vermont
Developments
New build 151 bedroom hotel
over 8 storeys
£14m
InterContinental
Hotels Group
4 star
boutique
June 2011
A3
Travelodge, Strand
Street/Red Cross Street
FT Patten
(Holdings) Ltd /
Travelodge
Hotels Ltd
New build 10 storey 141
bedroom hotel
£7.5m
Travelodge
Budget
February
2012
A4
“The Podworks”, Dakota
Building 30-34 Henry
Street
Betterview Ltd
19 bedroom hotel to ground
floor and basement, including
bar and restaurant.
£1m
Private
operator
Budget
September
2012
A5
Premier Inn, (site of
former multi-storey car
park), Hanover Street
Premier Inn
Hotels Ltd and
Liverpool PSDA
Limited
New five storey building
containing 183 bed hotel,
three retail units and four
restaurants
£10m
Premier Inn
Budget
December
2012
A6
Travelodge, 30-38
Exchange Street East
Aviva Investors
Change of use from offices to
125 bedroom budget hotel
£8m
Travelodge
Budget
March 2013
A7
Z Hotel, State House, 22
Dale Street
Z Hotels
Liverpool Ltd
Conversion from offices on
upper floors to 92 bedroom
hotel
£2.5m
Z Hotels
Budget
April 2013
A8
Adagio Apart-hotel,
former Lewis’s Building,
Central Village
CRLP (c/o
Merepark)
129 bedroom Adagio aparthotel on upper floors of
refurbished/ remodelled mixed
use former Lewis’s store
£15m
Adagio
ApartHotel
April 2013
A9
“The Richmond”, 24
Hatton Garden
Middle England
Developments
Ltd
To extend and convert existing
building to form 51 bedroom
apart-hotel with ancillary
facilities.
£3m
The
Richmond
Luxury Living
Ltd
ApartHotel
Spring 2013
A10
Regent Hotel, 4 Mount
Pleasant
Mr Thomas
Kennedy
To carry out internal alterations
& refurbishment, reduce rooms
to 17 from 21, relocate bar and
reception, install new lift.
£0.3m
Private
Independent
Operator
3 star
Guest
House
August
2013
A11
Epic Apart-Hotel, Seel
Street
Epic Liverpool
Ltd
Conversion from night club to
14 suite apart-hotel
Not
disclosed
Epic
Liverpool Ltd
ApartHotel
September
2013
A12
Ibis Styles, Pioneer
Buildings, 57-67 Dale
Street, Dale Street
FourTwoFour Ltd
Development of site with 122
bedroomed hotel, ancillary
restaurant and bar, 288 space
multi-storey car park and 215
sqm retail unit, following the
demolition of 57-67 Dale Street
with retention of building
facade at 65-67 Dale Street
£10m
Ibis
Budget
October
2013
A13
The Printworks Hotel, 13
Renshaw Street
Betterview Ltd
Conversion of basement
storage and plant rooms area
in existing hotel to add 10
guest rooms with en-suite
facilities with reduced storage
and plant room
£0.75m
Printworks
Budget
boutique
November
2013
To change use to 18 bedroom
hotel and carry out external
works
£0.5m
Edenshire
Properties
Not
stated
September
2013
OUTSIDE THE CITY CENTRE
B1
The Penny Lane Hotel, 35 Smithdown Place, L15
Edenshire
Properties
16
PART 2:
Hotels/Apart-Hotels - Schemes on Site
Map
ref
Address
Developer
Description
Cost
Operator
Hotel
rating
target
Status
CITY CENTRE
C1
DoubleTree Hotel, former
Municipal Annexe and 6
Sir Thomas Street
DoubleTree by
Hilton
86 bed hotel
£25m
DoubleTree
by Hilton
Boutique
Completion
expected
Summer/
Autumn 2014
C2
Pullman Hotel
Liverpool, ACC
Liverpool, Kings Dock,
Liverpool Waterfront
Liverpool City
Council
216 bedroom hotel to support
the conference market
£26m
Branded
Hotel
Management
(BHM) Ltd will
be operating
hotel as a
Pullman
brand
4 star
Completion
expected
Summer
2015
C3
“Aloft Hotel”, Former
Royal Insurance
Building, 1-9 North John
St
Ashall Property
Ltd
Conversion to 116 bed hotel
with restaurant/bar at
ground level. Extension at
roof level.
£18m
Aloft
Boutique
Completion
expected
September
2014
C4
Stanley Dock Hotel,
North Warehouse,
Stanley Dock
Stanley Dock
Properties Ltd
To change use to 153
bedroom hotel with retail/
leisure (A3/A4) at ground
floor and gym basement
£25m
Harcourt
4 star
Completion
expected
May 2014
C5
“30 James Street”
(White Star Line
Building)
Signature Living
Conversion of former offices
to a 35 bedroomed aparthotel with a gym, bar and
restaurant (including 30 mixed
flexible ensuite bed spaces).
£5.5m
Signature
Living
ApartHotel
June 2014
To use former hostel as a 33
bed hotel
£0.5m
Beech Mount
4 star
Guest
House
Completion
expected
Summer
2014 (work
has been
temporarily
halted
through
summer/
autumn of
2013).
OUTSIDE THE CITY CENTRE
D1
Mountford Lodge, 52-54
Croxteth Road, L8
17
Beech Mount
Executive
Accommodation
PART 3:
Anticipated Hotel Schemes with Named Operators Announced
NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the
local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are
not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed.
Map
ref
Address
Developer
Description
Cost
Anticipated
Operator
Hotel
rating
target
Status
CITY CENTRE
E1
Former George Henry
Lee Building, Church
Street
Gethar Ventures
Conversion of upper floors to
105 bedroomed 4 star aparthotel
£15m
Gethar
Ventures
4 star
Aparthotel
Permission
granted
January 2014
E2
Union House, 21
Victoria Street
J&M Hospitality
Consultants
Conversion of existing
building to 30 bedroom hotel
including roof extension at 4th
and 5th levels
£3m
J&M
Hospitality
Boutique
Permission
granted
June 2012
E3
Britannia Buildings (Floors
2-4), 36-54 Fenwick
Street
Mr Martin Smith
To convert vacant office
building to 21 bedroom
hotel accommodation.
Not
known
Private
independent
operator
Budget
Permission
granted
August 2013
E4
Tune Hotel, 3-19 Castle
Street
Hotel Land &
Development
To convert vacant office
building to 99 bed guest
hotel.
Not
known
Tune Hotels
Guest
Hotel
Planning
application
13F/2682
awaiting
signing of
legal
agreement
since
February
2014
OUTSIDE THE CITY CENTRE
F1
Old Stanley Arms,
Prescot Road, L13
Mr Ken Smith
To alter and convert former
public house to 8 bedroom
hotel with associated parking
to rear.
£0.25m
Private
independent
operator
Not known
Permission
granted July
2012
F2
Cabbage Hall Inn, 20
Breck Road, L6
Dales
Management
Company Ltd
To alter and extend public
house including additional
storey to existing building and
2 no. four storey extensions to
sides in connection with use
as 69 bedroom hotel with
public house.
Not
known
Private
independent
operator
Not known
Permission
granted
September
2013
F3
“The Oakfield Project”,
part of New Anfield
Local Solutions
A new 100 bedroom hotel to
be used as a training facility
for people wanting to work in
the hospitality industry
Not
known
Not yet made
public
Not stated
Planning
application
expected
Spring 2014
18
PART 4:
Anticipated Hotel Schemes (with no Operators Identified or
Named)
These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local
press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are not
necessarily planning to build one. Therefore it is likely that some of these schemes will not be progressed.
Map
ref
Address
Developer
Description
Cost
Hotel rating
target
Status
CITY CENTRE
G1
5-7 Bridgewater Street
BPUK
To erect 58, two bed
apartments as an aparthotel with basement parking
following demolition of
warehouse.
Not
known
Apart-hotel
Planning application
13F/2306 awaiting signing
of legal agreement since
January 2014
G2
1 William Jessop Way,
Princes Dock
The Peel Group
New build mixed development of 133 apartments with
129 bed hotel and offices
£80m
Not known
Permission renewed June
2011
G3
Land at Hurst Street,
Baltic Triangle
Neptune
Developments
Mixed use scheme with
serviced apartments, 170bed four star hotel and a
building with uses which
could include a hospital,
casino, or offices.
£45m
overall
scheme
cost
4 star plus
serviced
apartments
Planning application
12F/1181 subject to signing
of legal agreement since
July 2012
G4
Martins Bank, Water
Street
Castlewood
Property
Management Ltd
Conversion of former office
block to 138 bed five star
hotel
£40milli
on
5 star
Permission granted April
2011
G5
Kings Dock Mill –
Phase 2: Land at Hurst
Street, Sparling Street,
Tabley Street,
Wapping
Fountain Trustees &
Hurst Street Ltd
Mixed use development
with 180 bedroom hotel, 100
apartments, 220 bed YHA
building, 585 sqm retail
space, and 95 no. bedroom
care home.
part of
£50m
wider
scheme
4 star
Awaiting signing of legal
agreement since June
2011
G6
1 Renshaw Street
CP (UK) Leisure Ltd
Conversion of upper floors
to 20 bedroom hotel
£0.75m
Not known
Permission granted July
2012
G7
Former Trade Union &
Unemployment
Resource Centre
Building, Hardman
Street/Hope Street
DBL
To change use to retail,
restaurants, bars, offices,
hotel, education & training,
and leisure facilities
Part of
£20m
wider
scheme
Not known
Permission granted
December 2012
G8
Gostins Building, 32-26
Hanover Street
ETS Holdings
To convert from offices to
146 bedroom hotel on 2nd to
7th floors, with retail on
ground and first floor
Not
known
Not known
Permission granted
September 2013
G9
Cains Brewery Village,
Stanhope Street
The Robert Cain
Brewery
Conversion from brewery to
mixed use scheme including
commercial, leisure,
apartments and 100
bedroom boutique hotel.
part of
£150m
wider
scheme
Boutique
Planning application
13F/2178 subject to signing
of legal agreement since
November 2013
G10
“Liverpool Waters”,
North Docks
Peel Land &
Property (Ports) Ltd
Mixed use development of
60 hectares with offices,
apartments, retail, leisure,
hotel and conference
facilities, cafes, restaurants,
and cruise liner facility
£5.5bn
Not known
Outline permission granted
June 2013
G11
Southern Warehouse,
Stanley Dock
Stanley Dock
Properties
Conversion of warehouse to
provide 128 no. room hotel;
128 no. room apart-hotel,
restaurants and assembly/
leisure plus car parking.
Not
known
1 x ApartHotel and 1
not known
Planning application
14F/0249 submitted
February 2014
OUTSIDE THE CITY CENTRE
H1
Former Littlewoods
Building, 200 Edge
Lane
Capital & Centric
Conversion to mixed used
scheme including 100
bedroom hotel, offices and
retail/café/ restaurant units
£16m
Not known
Permission granted May
2013
H2
Former Tea Factory,
Speke Hall Road
Towerbeg Ltd
New mixed use development
comprising industrial/
warehouse units, offices,
restaurants and hotel
Not
known
Not known
Outline application
12O/2431 submitted
September 2012
19
PART 5:
Serviced Apartments (City Centre only)
Ref
Address
Developer
Description
Cost
Operator
COMPLETED SINCE JANUARY 2011
Date Completed
K6
9-11 Whitechapel
Signature Living
To use second and third
floors as 2 no. three
bedroom serviced
apartments accessed from
Button Street.
£0.1m
Signature
Living
April 2013
K5
Signature Hotel (former
Print Hotel), Stanley
Street
Signature Living
Refurbishment of the flood
damaged Print Hotel as a six
serviced apartments
£1.5m
Signature
April 2013
K4
“The Vault”, Bold Street
Signature Living
Conversion of upper floors of
former bank to 3 serviced
apartments
£0.5m
Signature
Living
April 2012
K3
Base Serviced
Apartments, 1-3 Sir
Thomas Street
JD Estates
Conversion of upper floors to
4 serviced apartments
£0.3m
Base
December 2012
K2
“Epic Serviced
Apartments”, 25 Duke
Street/7 Campbell
Street
SAB Property &
Investment Ltd
Conversion of vacant
building to 4 serviced
apartments and
refurbishment of ground
floor shop
£0.25m
Private
operator
November 2012
K1
“The Block”, Keel Wharf
Artisan
96 apartments built around
the new multi-storey car
park
£7m
Private
operator
Autumn 2011
ON SITE
Status
None on site
PROPOSED
M1
Land at Hurst Street,
Baltic Triangle
Status
Neptune
Developments
Mixed use scheme with
serviced apartments, 170bed four star hotel and a
building with uses which
could include a hospital,
casino, or offices.
£45m
overall
scheme
cost
Not known
Planning application
12F/1181 awaiting signing
of legal agreement since
July 2012
20
PART 6:
Other Accommodation Types (City Centre)
Map
ref
Address
Developer
Description
Cost
Operator
Date Completed
COMPLETED SINCE JANUARY 2011
N1
Yellow Submarine
Hotel, Salthouse Dock
Alfie Bubbles
3 bedroomed self catering
hotel boat
Not
known
Private
operator
June 2012
N2
“The Joker Boat” Hotel,
Salthouse Dock
Alfie Bubbles
2 bedroomed self catering
hotel boat
Not
known
Private
operator
June 2011
N3
“Titanic” Hotel,
Salthouse Dock
Alfie Bubbles
3 bedroomed self catering
hotel boat
Not
known
Private
operator
January 2013
N4
"Hoax Hostel", Kansas
Building, 50-54 Stanley
Street
Quintain Estates
To extend and convert
building into 240 bedspace
(52 room) hostel with bar
and restaurant.
£3m
Starboard
Hotels Ltd
July 2013
ON SITE
Status
None on site
PROPOSED
R1
Former Light Vessel "The
Planet", Strand Street
21
Status
Mr Alan Roberts
To use former Mersey Bar
lightship "Planet" as a
Heritage Centre with bed &
breakfast accommodation
for 8 rooms and café and
bar open to residents and
non-residents.
Not
known
Private
operator
Permission granted
September 2012
22